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A brief and highly visual introduction to Twitter.
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INTRODUCTION TO TWITTER
HOW TO GET STARTED & EFFECTIVELY USE IT
Intro To Twitter
1.What Is Twitter
2.How To Get Started
3.How To Use It
Intro To Twitter
1.What Is Twitter
2.How To Get Started
3.How To Use It
Intro To TwitterWhat Is Twitter
Instant messaging on crack
“Micro-blogging” platform
140 character updates
Simple
7 million users
Intro To TwitterWhat Is Twitter (Good For ?)
Instant communication
Quickly share information with others
Building relationships & authority
Reach people who are already interested in you
Find people who are looking for something
Intro To TwitterWhat Is Twitter (Good For ?)
Get news and current event updates
Keep track of friends
Share thoughts & opinions
Connect with like-minded people
Intro To TwitterWhat Is Twitter
Twitter is based on one simple question:
“What are you doing?”
Intro To TwitterWhat Is Twitter
Constantly updating your feed with peoples tweets from people you are following.
Intro To Twitter
1.What Is Twitter
2.How To Get Started
3.How To Use It
Intro To TwitterGetting Started
http://www.twitter.com
1. Sign In
2. Sign Up
Intro To TwitterGetting Started
Create an account
1. Use unique information
2. Use information which others can easily identify you with
Intro To TwitterGetting Started
Suggested People to Follow
1. Usually top users or celebrities on twitter
2. Follow a few just to begin building your followers and to get an understanding of how Twitter works
Intro To TwitterGetting Started
Your Home Screen
1. What are you doing?
2. Twitter feed
3. Toolbar
Intro To TwitterGetting Started
Toolbar – 3 sections
1. Top (info area)
2. Middle (search & trends)
3. Bottom (friends & feed)
Intro To TwitterGetting Started
Toolbar – 3 sections
1. Top (info area) – displays number of people you are following and how many are following you. Access to your different feeds.
Intro To TwitterGetting Started
Toolbar – 3 sections
1. Top (info area)
@ feed = tweets others have sent which mention your twitter name
Intro To TwitterGetting Started
Toolbar – 3 sections
1. Top (info area)
Direct messages – messages sent to only you. You can send direct messages to others. To send a direct message (DM) you must be following that person.
Intro To TwitterGetting Started
Toolbar – 3 sections
1. Top (info area) - favorite tweets - archive interesting, funny or complimentary tweets
Intro To TwitterGetting Started
Toolbar – 3 sections
2. Middle (search & trends) – search for relevant topics or see the Top 10 trending topics. Great for finding people looking for or talking about something… i.e. Business cards
Intro To TwitterGetting Started
Toolbar – 3 sections
3. Bottom (friends & feed) – quick access to the newest people you are following, add new people & add your twitter feed to and RSS reader
Intro To TwitterGetting Started
Navigation Bar
Quick access to common tasks on twitter.com
Intro To TwitterGetting Started
Customizing your Twitter.com account
1. Settings – change options to personalize your twitter experience
Intro To Twitter
Intro To Twitter
1.What Is Twitter
2.How To Get Started
3.How To Use It
Intro To TwitterHow To Use It - business goals
Find customers through search and monitoring topics which we currently don’t reach through other marketing campaigns.
Engage with current clients – answer questions, handle crisis, thank them for their business
Announce specials, promos, events
Show involvement from multiple sources inside company
Intro To TwitterHow (not) To Use It – business account
Don’t talk down other companies or individuals
Don’t share detailed personal information
Don’t use profanity
Don’t post a large string of tweets in a short amount of time
Intro To TwitterHow To Use It – Finding People & Topics
Use the search feature to find people, topics or trends which are interesting to you.
Search topics with “” around what you are looking for… i.e. “business cards”
Search for trends with hash tags… i.e. #printing
Intro To Twitter
Intro To TwitterHow To Use It – Sending Tweets
Be brief. You have 140 characters. Communicate to the point. Provide a link if applicable. Links count to the 140 characters.
Re-tweet messages that others have sent by using the RT @username.
Don’t just send messages about about Copy Craft
Intro To TwitterHow To Use It – Sending Tweets with a Link
Since including links in your tweet count to the 140 use a URL shortening service.Bit.lyTiny URL
Use specific links… i.e. sending a tweet about business cards – send them to our business card page, not to our homepage.
Intro To TwitterHow To Use It – Sending Tweets with a Link
Link shortening: turns long URLs into shorter URLs but sends them to the same webpage.
http://www.copycraft.com/business-card-printing to http://bit.ly/x123xc
Intro To TwitterHow To Use It – 3rd Party Applications
Since Twitter is web-based it allows for others to write programs to work with Twitter, without having to go to twitter.com
You will want to begin using 3rd party applications as you acquire more followers and use Twitter more frequently.
Intro To Twitter
Intro To TwitterHow To Use It – TweetDeck
Allows you to organize different feeds, topics, followers into one screen.
Can have multiple Twitter accounts in one application.
Integrates many popular 3rd party applications in one place. TwitPic, URL shortening, search tools
Intro To Twitter
Intro To Twitter Begin using Twitter… it is easy to learn and can
become a powerful tool.
Use Twitter as a discussion not a broadcast tool.
Don’t waste your time or others time… create value with your tweets!
Follow a wide-range of people. You never know who will need to buy printing or will know someone who needs printing and can refer us.
INTRODUCTION TO TWITTER
HOW TO GET STARTED & EFFECTIVELY USE IT