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An intro to the main elements of twitter followed by Big Cat's approach to content planning and social media strategy
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Introduction to Twitter
#wellbeingsocialmedia
Twitter homepage
Conversations
Bleep
Ads & Analytics
Google Analytics
Apps - Hootsuite
So you understand
BASICS…the
nowWhat?
Content planningThe 6 pillars of social media strategy
#wellbeingsocialmedia
6 pillars of social media strategy
• Designed to give a constant stream of content • Prevents the peaks and troughs of campaign-based
social media• Leverages your existing channels, assets, activities and
resources• Develops a 12 month reservoir of content• Creates daily, weekly, monthly and campaign-level
strategy• Broken down into Conversations, Content,
6 pillars of social media strategy
PR Customer service
Loyalty building
Thought leadership
Collaboration
Networking
For each pillar we develop a plan around “the 4 C’s”
1. Content
• What content / resources do we have?• How can we get underneath the
issues of our service users and donors?• What different content types
could we deploy?
2. Communities
• Who are we sharing with?• Where do they hang out?• NB Social media is about sharing
and interacting, not interrupting
3. Conversation
• What will we say?• What’s the tone of voice?• What conversations are already happening?
4. Coverage
• How will we measure it?• What are the KPIs?• What channels could we use?
Now
we’ve got
a plan!
The result
• Content and conversation dictate the social media strategy
• Not technology / platforms