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Introduction to Ocado
ICA Capital Markets DayStockholm 13th December 2018
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Changing the way the world shops
Who is Ocado?
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Profitable | Award-winning customer proposition Enabling e-commerce for the world’s best grocery businesses
Ocado.com | The online-only UK grocery retailer
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• Online only and 100% home delivery
• ~$2bn sales, growing ~12% in FY16/17
• Profitable, with ~6% EBITDA margin
• 645,000 active customers, +11% in FY16/17
• Award winning customer proposition
Sources: Ocado Annual Report, FY2017. Kantar 2017.
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…Ocado was established in the UK in 2000;there have been many significant milestones since
Jonathan, Jason and Tim
Our first of many consumer awards
2017
Listed on the London Stock Exchange
Dordon (CFC 2) opens; agreement with Morrisons
Andover (CFC 3) opens w/ next-gen Hive technology
International expansion: Partnership w/Groupe Casino
Partnerships w/ Sobeys & ICA; Erith (CFC 4) opens
Transformative US partnership; FTSE 100
Hatfield (CFC 1) opens; Automation/software challenges
Ocado.com app first on iPhone
Best online supermarket for overall service
2000 2002 2010 2013 2016 20182004 2009 2017
Ocado dispelled several myths on online grocery
"Nobody makes money
selling food online"
“Online grocery will not bewidely used
across demographics"
“Impossible to consistently execute fresh
food online"
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6.0%
Representative>40%
46%Superior 0.7%
EBITDA margin (2017)
Ocado customer base representative of UK population
UK households use online grocery
fresh salesproduct life low wasteFIFO
perfect system
Investingin new capabilities and capacity
Ocado has a unique business model
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Proprietaryautomated fulfilment
End-to-endsoftware capabilities
Centralisedhub & spoke network
Our product | Ocado Smart Platform, an end-to-end solution to power grocery e-commerce
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Fulfilment hardware
Services & support
Software
Win-win relationship | Retailers focus on their core competencies, while we provide the technology
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RetailerOcado Solutions
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The Microsoft of Online RetailPeel Hunt, June 2018
“
Our Partners | We are partnering with leading grocery retailers across the world…
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Jul 2013
Nov 2017
Jan 2018
May 2018
May 2018June 2017
Slide Number 1Slide Number 2Who is Ocado?Ocado.com | The online-only UK grocery retailer�Ocado dispelled several myths on online groceryOcado has a unique business modelOur product | Ocado Smart Platform, �an end-to-end solution to power grocery e-commerceWin-win relationship | Retailers focus on their core competencies, while we provide the technologySlide Number 10Our Partners | We are partnering with leading grocery retailers across the world…