Presentedby:JoseChinchilla,MCITP

JoseChinchillaMCITP:DatabaseAdministrator,SQLServer2008MCITP:BusinessIntelligenceSQLServer2008

CurrentPositions:President,AgileBay,Inc.President,TampaBayBusinessIntelligenceUserGroupRegionalMentor,PASSGreaterSoutheast

Blog: http://www.sqljoe.comTwitter: @sqljoeLinkedin: http://www.linkedin.com/in/josechinchillaEmail: jchinchilla@sqljoe.com

Customers & Partners

Agenda DataWarehousing&BusinessIntelligence EnterpriseBI SelfServiceBI TheMicrosoftBI&DataWarehouseToolset Demo:

IntegrationServices AnalysisServices ReportingServices PowerPivot PowerView PowerMap

Introduction to Microsoft Business Intelligence

Manager:WherearemyTPSreports?

Developer:Theyarestillrunningsinceyesterday.

Whatis: DataWarehouse? BusinessIntelligence?

Introduction to Microsoft Business Intelligence

TermsandAcronyms BI: BusinessIntelligence ETL: Extract,Transform&Load DW: DataWarehouse KPI: KeyPerformanceIndicator Fact: Abusinessmeasurement Measure: Aquantifiablebusinessprocess Dimension: Breakdownmeasuresaccordingtoanareaofinterest Attribute: Characteristicsthatmakeupadimensionmember OLTP: OnLineTransactionalProcessing OLAP: OnLineAnalyticalProcessing Cube: Datastructurethatgroupsmeasures,dimensions,KPIs,

dataminingmodels,perspectives Metadata: Dataaboutdata Granularity: Levelofdetailorsummarizationofthedata SCD: SlowlyChangingDimensions AlternateKey: Uniquekeyfromdatasource SurrogateKey: Uniquekeyinthedatawarehouse

Introduction to Microsoft Business Intelligence

Introduction to Microsoft Business Intelligence

Introduction to Microsoft Business Intelligence

DataWarehouse:

Centralrepositoryforallsignificantdatathatanenterprisecollects.

Introduction to Microsoft Business Intelligence

SmallOLTPdatabaseIntroduction to Microsoft Business Intelligence

Introduction to Microsoft Business Intelligence

BusinessIssue:Acustomersorderwasseriouslydelayed.

Manager:Whywastheorderdelayed?OrderFulfillment:Supplierissue.

SimpleBusinessQuestion:Whowasourproductsupplier?

SmallOLTPdatabaseIntroduction to Microsoft Business Intelligence

LargeOLTPdatabaseIntroduction to Microsoft Business Intelligence

RalphKimball BillInmon

DataWarehouse:DataModel

StarSchema SnowflakeSchema

Vs.

Introduction to Microsoft Business Intelligence

DataModel:StarSchemaIntroduction to Microsoft Business Intelligence

DataModel:SnowflakeSchemaIntroduction to Microsoft Business Intelligence

DimensionalModeling

Introduction to Microsoft Business Intelligence

"Thecentralattractionofthedimensionalmodelofa

businessisitssimplicity....thatsimplicityisthe

fundamentalkeythatallowsuserstounderstand

databases,andallowssoftwaretonavigatedatabases

efficiently.

RalphKimball

Introduction to Microsoft Business Intelligence

EndtoEndBusinessIntelligence

DimensionalModeling Logicalviewoftheenterprise Showsmainentitiesoftheenterprise businessandrelationshipsbetweenthem Nottiedtoaphysicaldatabaseandtables

MainComponents

Dimensions Attributes Hierarchies

Facts Measures

Introduction to Microsoft Business Intelligence

Introduction to Microsoft Business Intelligence

DataWarehouse:Relationships

1toMany

Introduction to Microsoft Business Intelligence

DataWarehouse:Fact&Dimensions

FactMeasure Whatthebusinessdoes BusinessProcess Usuallydescribesanaction orevent (verb)

FactTables:containmeasure columnsanddimension keycolumnsMeasure: numericalvaluesthatcanbeaggregated,semiaggregated,ornonaggregatableDimension: groupofattributesthatdescribeabusinessprocessAttribute:characteristicsofadimensionmember

FactInternetSales SalesAmount DiscountAmount Profit ProfitMargin

DimCustomer Name Gender Yearly Income

DimProduct Color Size

Introduction to Microsoft Business Intelligence

BusinessProcess:Sales

DimCustomers

DimTime

DimProducts

FactOrdersFactOrdersKeyDimProductsKeyDimCustomersKeyDimTimeKeyMeasureQuantityMeasurePriceMeasureDiscount

Introduction to Microsoft Business Intelligence

BIresultswhenorganizationalculture,businessprocessesandtechnologiesaredesignedandimplementedwiththegoalofimprovingthestrategicandoperationaldecisionmakingcapabilitiesofawiderangeofinternalandexternalstakeholders.

InternationalDataCorporation(IDC)

Introduction to Microsoft Business Intelligence

BIresultswhenorganizational ,businessandaredesignedandimplementedwiththegoalof

thestrategicandoperational capabilitiesofawiderangeofinternalandexternal .

InternationalDataCorporation(IDC)

culture processestechnologies improving

decisionmakingstakeholders

Introduction to Microsoft Business Intelligence

BusinessIntelligence:Culture,processesandtechnologiestoimprove

decisionmakingforstakeholders.

Introduction to Microsoft Business Intelligence

3LayersofBI&TheMicrosoftToolset

Introduction to Microsoft Business Intelligence

Introduction to Microsoft Business Intelligence

TheMicrosoftToolsetPresentation SQLServerReportingServices SharePoint ReportBuilder PerformancePoint Excel PowerView

Analysis SQLServerAnalysisServices PowerPivot

E.T.L SQLServerIntegrationServices

Introduction to Microsoft Business Intelligence

Introduction to Microsoft Business Intelligence

TypicalBusinessIntelligenceLifecycle

WhatBusinessIntelligenceisnot.

Introduction to Microsoft Business Intelligence

WhatisBusinessIntelligence?

Whatitisnot Whatitis Application

Tool

Department

Project

ReportBase

Archive

ITService

Solution

Suite

InterdepartmentalTeam

Continuousprocess

KnowledgeBase

ActionableInformation

BusinessAsset

Introduction to Microsoft Business Intelligence

WhyBusinessIntelligence?

Introduction to Microsoft Business Intelligence

Thecomplaints:

Weneedinformationbutallwehaveisdata!WhyCompaniesNeedBusinessIntelligencebyJoseAllanTans

NeedtomakedatamanageableandactionableinatimelymannerNeedforBusinessIntelligenceGrowsbyDiannDaniel(CIOMagazine)

Informationoverload

HowwillBIsolveit?TheSnakeOilsellingpoints:

Surfaceperformance&operationalefficienciesanddeficiencies Revealuntappedopportunities

DataMining Forecasting&Trending

Democratizationofthedata DecisionSupportSystem(DSS) Dashboards&BalancedScorecards KeyPerformanceIndicators(KPIs)

Introduction to Microsoft Business Intelligence

Butwaittheresmore,ifyoucallinthenext10minutes

Introduction to Microsoft Business Intelligence

ReactiveManager

Answerquestions

Solveissues

Trending

Makedecisions

Understandyourcustomers

Report

ProactiveManager

Proposenewquestions

Identifyfutureissues

Forecasting

Surfacedecisionpoints

Discoverpotentialcustomers

Gaininsight

Introduction to Microsoft Business Intelligence

TheOLAPCube

Introduction to Microsoft Business Intelligence

Fact:37LemonsweresoldduringAprilinourChicagostores.

Measure:Unitssold

D

i

m

e

n

s

i

o

n

:

P

r

o

d

u

c

t

Dimension:Time

Introduction to Microsoft Business Intelligence

SQLServerIntegrationServices

EndtoEndBusinessIntelligence

ETLProcess(simplified)

Clean

Derive

Cast

Extract Transform Load

SSISPerformanceEnhancersIntroduction to Microsoft Business Intelligence

ETLprocessMantra

ExtractingDataTransformingDataLoadingData

Fast Efficient Scalable

Introduction to Microsoft Business Intelligence

SSIS Jackofalltrades

Export

Import

Convert

Cast

Update

Delete

Insert

DeriveCalculations

OLTPDBMaintenance

DBTasks

OLAPDBMaintenance

Extract

Transform

Load

VB2008Script

C#2008Script

FileSystemTasks

DataProfiling

WMIRead/Write

Aggregations

Introduction to Microsoft Business Intelligence

LoadingaDataWarehousewithSSIS

Introduction to Microsoft Business Intelligence

SQLServerAnalysisServices

Introduction to Microsoft Business Intelligence

AnalysisServicesThreeInstallationModes

1. Multidimensional&DataMiningMode UDM MDX

2. TabularMode BISM xVelocity (Vertipaq) Inmemorycubes DAX&MDX

3. PowerPivot forSharePoint DedicatedTabularMode

Introduction to Microsoft Business Intelligence

AnalysisServices

MainFeatures

1. DataSources2. Views3. Cubes4. Dimensions

Attributes AttributeHierarchies

5. MeasureGroups Measures

6. Calculations

7. KPIs8. Perspectives9. Translations10. Partitions11. Aggregations12. Roles13. DataMiningModels

Introduction to Microsoft Business Intelligence

SSASHierarchies

Introduction to Microsoft Business Intelligence

DBAs

ExecutivesBlam

eFlow

Analysts

Developers

Introduction to Microsoft Business Intelligence

Q1

Jan

Introduction to Microsoft Business Intelligence

SQLServerReportingServices

SQLServerReportingServices

EndtoEndBusinessIntelligenceIntroduction to Microsoft Business Intelligence

Team BI

Our Context

BI Solution created by power user. Context is for a small team & its

managed on a server.

Personal BI Organizational BI

My Context

BI solution created by user. Context is only for user & exists

as document.

The Orgs Context

BI Solution created by IT, Established corporate context & is reusable,

scalable and backed up.

The Business Intelligence Roadmap

PowerPivotforExcelReportBuilderPowerView

PowerPivotforSharePointSQLServerDataTools(newBIDS)

EmpoweredAligned

Introduction to Microsoft Business Intelligence

PowerPivot PowerPivotExcelAddin PowerPivotforSharePoint xVelocity (Vertipaq) BISM

Introduction to Microsoft Business Intelligence

PowerView Adhocreports&dashboards Truepoint&click ExporttoPowerPointwithInteractivemode Silverlight SharePoint2010+SQLServer2012SSRSintegration

Introduction to Microsoft Business Intelligence

PowerMap 3DMapping Geographicalanalysis Interactive

Introduction to Microsoft Business Intelligence