Introduction to Marketing

TLC

By Mrs. Rees

Elk Ridge Middle School

©2009

The Four P’s of Marketing

ProductPricePromotionPlace

Product

What are it’s marketable characteristics Who is your target market?

Definition: What you are selling.

Target Market

How narrow or wide is your target?

Definition: Who you are selling to.

Who is the Target Market?

Who are these ads targeting?

Price Definition: How much the consumer is charged.

What happens if you charge too much? Too little?

How do you determine value? Production Cost – cost of making the item Selling Price – amount you are charging the customer Profit – amount you are making after subtracting the production

cost from the selling price.

Promotion Definition: Ways to attract interest in the

product. How will you make your product

memorable? How will you package and advertise your

product?

Slogans

“We can do that.” “A rainbow of flavor.” “The nighttime, sniffling,

sneezing, coughing, aching, stuffy head, fever, sleep better to feel better medicine.”

“They’re magically delicious.” “Get more.” “I’m lovin’ it…” “Challenge Everything” “Don’t bother me, I’m eating.” “You can do it. We can help.”

Definition: A phrase used to remind the consumer of the product.

LogosDefinition: A picture or symbol that represents the product or company being advertised.

Jingles

Mr. Clean Mazda Taco Bell Little Caesars Clapper Chia Pet Meow Mix Rice Crispies Budweiser Folgers Oscar Meyer

Definition: Catchy short songs used to remind the consumer of the product.

Place Definition: Where the product is sold.

CountriesCitiesStoresLocation within store

What’s wrong with these ads?

The End