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Opportunity Day
Information as of 2Q18
Latest update on 27th Aug 2018
The information contained in this presentation is for information purposes only and does not constitute an offer or invitation to sell or the solicitation
of an offer or invitation to purchase any securities of Do Day Dream Public Company Limited (the ldquoCompanyrdquo) in Thailand the United States or
any other jurisdiction This presentation should not nor should anything contained in it form the basis of or be relied upon in any connection with
any contract or commitment whatsoever This presentation is confidential and is intended only for the exclusive use of the recipients thereof and
may not be reproduced (in whole or in part) retransmitted summarized or distributed by them to any other persons without the Companyrsquos prior
written permission
This presentation may contain forward-looking statements that involve risks and uncertainties Forward-looking statements are based on certain
assumptions and expectations of future events Actual future performance outcomes and results may differ materially from those expressed in
forward-looking statements as a result of a number of risks uncertainties and assumptions Although the Company believes that such forward-
looking statements are based on reasonable assumptions it can give no assurance that such expectations will be met
Representative examples of factors that could affect the accuracy of forward-looking statements include (without limitation) fluctuations in in
regulations relating to the Companyrsquos business general economic political and business conditions global and regional health and security
conditions the Companyrsquos ability to finance and complete new projects on schedule liability for remedial actions under environmental regulations
and other factors beyond the Companyrsquos control You are cautioned not to place undue reliance on these forward-looking statements which are
based on current views of the Companyrsquos management on future events
This presentation has been prepared by the Company The information in this presentation has not been independently verified No representation
warranty express or implied is made as to and no reliance should be placed on the fairness accuracy completeness or correctness of the
information and opinions in this presentation None of the Company or any of its directors officers employees agents or advisers or any of their
respective affiliates advisers or representatives undertake to update or revise any forward-looking statements whether as a result of new
information future events or otherwise and none of them shall have any liability (in negligence or otherwise) for any loss howsoever arising from
any use of this presentation or its contents or otherwise arising in connection with this presentation
Although this document has been prepared based on the information contained in the updated draft Thai prospectus which is currently under the
consideration of the Securities and Exchange Commission of Thailand (the ldquoThai SECrdquo) it has not been and will not be registered as a prospectus
with the Thai SEC and accordingly this document may not be distributed either directly or indirectly to the public Further this document and any
materials distributed in connection with this document are not directed to or intended for distribution to or use by any person or entity that is a
citizen or resident or located in any locality state country or other jurisdiction where such distribution publication availability or use would be
contrary to law or regulation or which would require any registration or licensing within such jurisdiction
Any decision to purchase or subscribe for securities in the Company should be made solely on the basis of information contained in the prospectus
to be published in respect of the offering and no reliance should be placed on any information other than that contained in the prospectus
DISCLAIMER
3
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
4
2012-2010
bull Founded Do Day Dream PLC
to focus on OEM Business
of skin care products with
registered and paid-up
capital THB 1 mn at par value
of THB 100 each
2013
bull Founded NAMU LIFE Brand
and launched the first product
ldquoSNAILWHITE SECRETION
FILTRATE MOISTURE
FACIAL CREAMrdquo
bull Main distribution channels are
online (Line Facebook and
Instagram) and traditional trade
bull Snail Filtrate rejuvenates the skin
bull Tailored the product to suit the
climate and skin of SEA countries
bull Created the new segment for the
market the Premium-Mass
2014
bull Launched 3 more products
of NAMU LIFE SNAILWHITE
and expanded into body
care product
bull Expanded into modern
trade and export to China
Hong Kong Myanmar and
Cambodia
bull Increased share capital from
THB 1 mn to THB 10 mn for
business expansion
2015
bull Founded Namu Life
Plus Co Ltd to be
the Companyrsquos local
distribution arm
bull Launched 3 more
products of NAMU
LIFE SNAILWHITE
and expanded into
sunscreen and
cleansing products
bull Invested in land with
factory located in
Rojana Industrial
Park and started to
renovate new plant
2016
bull Launched 4 more
products of NAMU
LIFE SNAILWHITE
and expanded into
body cleansing
bull Started production in
the new plant located
in Rojana Industrial
Park in October 2016
bull Implemented SAP
bull Increased share
capital to THB 225 mn
focusing on
international
expansion
2017
bull Launched 8 more
products of NAMU
LIFE SNAILWHITE in
facial skin care and
body care
bull Started to produce
small size products
(Sachet) selling
through leading
convenience stores
bull Listed on the Stock
Exchange of Thailand
bull Founded Do Infinite
Dream Co Ltd to be
IHQ for the Companyrsquos
international business
CHINA
HONG KONG
Our Journey Since 2010 has seen us become a leading skincare company in Thailand
5
Vision Mission amp Core Values
VISION MISSION CORE VALUES
To be 1 of top 3 market
Leaders in the Asian
Beauty industry
We create healthy
skin for everyone to
be truly beautiful in
their own unique way DYNAMICRobust growth while always being adaptive
DIFFERENTFresh and uniquely innovative
DEVELOPCommitment to continuous improvement for sustainability and stability
Do Day Dream PLC is a fast growing skincare
manufacturer and distributor in Bangkok
Thailand Formed in 2010 the company has
reached THB 167 bn sales in 2017 within 6
years or just 4 years after the launch of NAMU
LIFE SNAILWHITE Our customers include retail
customers local distributors and international
distributors in several countries in Asia
6
Company structure and shareholding structure
Philippines Distributors
DDD KCA Corporation
THAILAND
SINGAPORE
INTERNATIONAL
Parent and subsidiaries
DO DAY DREAM
Intermediary in trading
with foreign customers
DO DAY DREAM TRADING
100
Investment arm for
overseas businesses
DO DAY DREAM HOLDING
100
Domestic Distributor
NAMU LIFE PLUS
100
International Headquarter
DO INFINITE DREAM
100
Dermatological company
DREAM DERMATOLOGY
95
Future potential partners to do
overseas business
POTENTIAL PARTNERS
51
7
Extensive Product Portfolio Covering Five Categories of Skincare
FACIAL
SKIN CARE
1
BODY CARE
2
FACIAL
CLEASNING
3
SUNSCREEN
4
BODY
CLEANSING
5
GIFTSET
6
Facial
Cream
SYN-AKE
MIST
Mask Shot Concentrate Facial
Cream
Miracle Royal Jelly Facial
Cream
Day Cream Overnight Firming
Mask
7 Days Mask
Sheet
Gold Facial
Cream
Body
Booster
Body Booster
SPF 30PA+++
Cleansing Whip Soap Essential
Toner
Namu Facial
Jelly Wash
Sunscreen Sunscreen
CC
Creme Body Wash
19 Products41 SKUs
As of 30 June 2018
8
Extensive Product Portfolio Covering Five Categories of Skincare
FACIAL
SKIN CARE
1
BODY CARE
2
FACIAL
CLEASNING
3
BODY
CLEANSING
4
Facial Acne
Lotion
Anti-Melasma
Cream
Body Acne
Spray
Liquid
Cleanser
Body Wash
pH55
Sulfur Soap
5
GIFTSET
6 Products12 SKUs
As of 30 June 2018
9
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
10
Market Size of Facial Moisturizer
2017 THB 42 billion
Growth 8
Market Share
Q2rsquo17 4
Q2rsquo18 5
No 7in Thailand
Source Euro Monitor The Nielsen Company
New Snailwhite Sachets play
vital role in capturing Market Share
No 5in Supermarket
Hypermarket
Market Share
Q2rsquo17 4
Q2rsquo18 4
SupermarketHypermarket
No 4in Convenience
Stores
Market Share
Q2rsquo17 2
Q2rsquo18 8
Convenience Stores
We are a top-of-mind brand in Thailand
11
Do Day Dream is one of the only 2 Thai manufacturers among top 10
28
8
14
9
11
7
10
0
68
37
55
37
23
16
26
3
14
3
12
1
97
77
52
45
37
35
12
LOreal(Thailand)
Procter ampGamble
(Thailand)
Beiersdorf AgGermany
Unilever ThaiTrading
OtherManufacturer
Dodaydream Smooth-E Mentholatum Aisance Johnson ampJohnson
Consumer
SKUs
Q217
Q218
Market Share ()
78 SKUs 45SKUs 63SKUs 29 SKUs 30 SKUs 8 SKUs 18 SKUs 14 SKUs 24 SKUs 7 SKUs
Top 10 Manufacturers in Thailand (Facial Moisturizer)
hellip
With the lowest No of
SKUs among the top
brands there are rooms
for expanding wider
range of products
40Growth
12
Facial Moisturizer SKU Ranking in Modern Trade Channels as of Q2 2018
(Supermarket Hypermarket Personal Care Store and Convenience Store)
No 4Market share in
Modern Trade
bull The newly launched SKU ldquoSnailwhite Gold 7 Ml quickly rises to No4 after it was first launched in Marrsquo18
bull Day Cream 7 Ml continues to be within top 10 in Modern Trade after more than a full year of product launch
Rank Brand Product SizeMarket Share
2Q 2018
1 Garnier Sakura White SPF 20 PA+++ Sachet 7 Ml 18
2 Garnier Ageless White Day Spf30 Pa+++ Serum Sachet 7 Ml 17
3 Garnier Light Complete White SPF20 Serum Sachet 7 Ml 14
4 Snail White Gold SPF30 PA+++ Cr Sachet 7 Ml 13
5 Snail White Snail White Secretion Filtrate 50 Ml 12
6 Dermo Expertise Revitalift Anti-Wrinkle Spf23 50 Ml 11
7 Smooth-E Natural Source Cream 10 Gm 10
8 Snail White Day Cream SPF20 PA+++ Sachet 7 Ml 09
9 Olay Total Effect 7In1 Day Spf15 50 Gm 09
10 Ponds Age Miracle Wrinkle Correction Sachet 7 Gm 09
No 8Market share in
Modern Trade
No 5Market share in
Modern Trade
3 of Snail White SKUs are among top 10 in modern trade
13
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
14
2018 outlook from 3 key drivers
Penetrating through
convenience store and
traditional trade channel 1
bull Launching Sachets (small size product) with an aim
to capture new customer segments younger age
group and those in up-country
bull Mainly sold through convenience stores and
traditional trade channel with
more than gt400k stores across Thailand Products
Expansion into
King Power Duty Free2
Vibrant opportunity
in Chinese market3
bull Broaden distribution channels through King Power
Duty Free to help increase both brand outlets and
brand awareness for international consumers
bull Expanding to Chinese market which has a value of
more than THB 1 trillion (RMB 200 billion) through
both online platforms and offline channels
bull First Thai skincare brand sold in China Duty Free
Channels
15
King Power Duty Free Stores Expansion
No Branch Status
1 King Power Sivaree
2 King Power Suvarnabhumi Airport
3 King Power Rangnam
NEW in 2018 (entered in 1Q)
4 King Power Chiangmai Airport
NEW in 2018 (entered in 1Q)
5 King Power Phuket
NEW in 2018 (entered in 2Q)
6 King Power Don Mueang Airport
NEW in 2018 (entered in 2Q)
7 King Power Pattaya 3Q18
8 King Power Phuket Airport 3Q18
9 King Power Hatyai Airport TBU
bull No of Customers in King Power Stores (Total Year)
31200000
bull of Chinese Customers in King Power Stores (Total
Year) 55 of Total Customers
bull 60 of Chinese Customers shop in Srivaree
Rangnam and Pattaya locations
Source Brand Buffet Marketing Oops Khao Sod
16
King Power Duty Free Stores Expansion
Source King Power
SNAILWHITE Facial Cream
SNAILWHITE Mask Shot
19
2
17
Challenges and Solutions for DDD
Products
Channels
18
Key challenges and solutions for DDDProduct challenges - solutions
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
19
Key challenges and solutions for DDDProduct challenges - solutions
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
20
Exploration of new potential brands to widen company brand portfolio
DO DAY DREAM
Untapped Market
Untapped Market
Untapped Market
New Market
Skin care Bath and body Dermatological
New Brand
Premium Mass Premium Mass Premium Mass
Potential online market via social commerce channelLaunch a new brand to capture new customers in social commerce channel
Facial beauty is the main source of engine
Source Company Estimates Kantar World Panel
Target customer
Lower premium mass
Female with age between 18-35 years old
Potential market More than 5000 million baht
Communication Channel Social media via Line
Facebook and Instagram
21
Key challenges and solutions for DDDProduct challenges - solutions
Limited product size maybe
incompatible with traditional
trade The corresponding
communication does not match
with the target customers
Add a range of new product sizing
and enhance the direct
communication to target customer
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
22
Snailwhite Sachets are in the key growth driver segment for CVS The Premium Sachets
While the key contribution in sachet products are still in mass segment (Low pricing less and 15 Baht) its growth has been declining The true growth driver for CVS are higher priced sachet at 31-45 Baht Triple digit growth in 2 consecutive years prove consumers are shifting toward the premium sachet segment
Market size of Facial moisturizer in convenience store
Source The Nielsen Company
-15
662
46
Growth
-34
247
2016 2017 2018
No of 31-45 Baht
SKUs in each period
2018 54
2017 43
2016 28
1392 1202
15
Growth23892353
2499
Unit Million baht
53
35
10
2
44
34
17
4
39
31
20
8
23
Key challenges and solutions for DDDProduct challenges - solutions
Direct communication for traditional trade channel
24
Key challenges and solutions for DDDProduct challenges - solutions
Repackaged products to match
with CFDA requirements
together with managing old
designed package to avoid
customer confusion
Repackage all products by using
the universal packages matched
with the requirements and
conditions of every target country
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Limited in product size which is
not suitable with current
distribution channel and the
communication does not match
with the target customers
Add a range of new product sizing
and enhance the direct
communication to target customer
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
25
Challenges and Solutions for DDD
Products
Channels
26
Modern Trade Traditional Trade Special Trade Export
85
Growth
-655
Growth
402
Growth
-435
Growth
Key challenges and solutions for DDDChannel challenges
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
2Q17 2Q18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
Revenue by distribution channels
Special Trade includes King Power Duty Fee and specialty stores - which mainly focus on inbound tourists
27
Key challenges and solutions for DDDChannel challenges - solutions
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
28
Key challenges and solutions for DDDChannel challenges - solutions
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
29
We plan to focus on the Northeastern part of Thailand as a top priority to capture the huge
potential target market
Million people
Population Ranking Total Poplation Age 18-35
Central 227 57
Bangkok 57 14
Chonburi 16 04
Samuthprakarn 13 03
Northern 121 29
Chiangmai 17 42
Chiangrai 13 03
Nakhonsawan 11 03
Southern 94 25
Nakornsrithammarat 15 04
Songkhla 14 04
Suratthani 10 03
Northeastern 220 57
Nakhonratchasima 26 07
Ubonratchathani 19 05
Khonkaen 18 05
Top priority
Source National Statistical Office of Thailand
30
Snail White roadshow in Northeastern part of Thailand
31
Snail White roadshow in Northeastern part of Thailand
32
Snailwhite performs well in CVS but still has great opportunity in Open Trade
Seek for new distribution channel
Increase the use of beauty advisor
to provide product information in
modern trade channels
Source The Nielsen Company
CVS SKU Ranking of Facial Moisturizer as of Q2rsquo2018
1 Garnier Sakura White Pinkish Spf21 Pa+++ 7 Ml 57 97 92 53
2 Garnier Ageless White Spf30 Pa+++ 7 Ml 54 95 88 45
3 Garnier Light Complete White Speed SPF20 Pa+++ 7 Ml 45 97 74 48
4 Snail White Gold SPF30 PA+++ 7 Ml 42 81 02 1
5 Snail White Day Cream SPF20 PA+++ 7 Ml 31 85 01 1
6 Ponds Age Miracle Wrinkle Day 7 Gm 31 93 53 35
7 Smooth-E Natural Source Cream 10 Gm 29 76 00 0
8 Dermo Expertise White Perfect Spf17 Pa++ Serum Cream 7 Ml 25 89 11 8
9 Olay Natural White Pink Fairness
75
Gm 24 91 47 40
10 Rojukiss Other 6 Ml 24 74 - -
Market Share
Q218 Open
Trade
Distribution
Q218
Convenience
Distribution
Q218 Open
Trade
ProductBrandRank Size
Market Share
Q218
Convenience
33
Key challenges and solutions for DDDChannel challenges - solutions
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
34
Don Mueang Airport Market ndash the biggest wholesale skin care market
35
Overview of inbound tourists in Thailand
Expectation of
inbound tourists
in 2018
3755Million tourists
China 28
China Malaysia Korea
Laos Japan India
Russia Vietnam Cambodia
Myanmar Other
Source Tourism Authority of Thailand Company Estimates
Expectation of
inbound Chinese
tourists in 2018
1120Million tourists
Potential MarketInbound Chinese tourists
Target customer
Female Chinese tourists with age between 25-45
years old (65 of female Chinese tourists)
Potential skin care market for
inbound Chinese tourist 3000 million baht
Increase benefit from inbound tourists
To leverage the increase in number of tourists we
have created new business strategy to capture
inbound tourists by using effective communication
tools such as airport free wifi and Chinese
bloggersinfluencers
36
Key challenges and solutions for DDDChannel challenges - solutions
Improve the sale structure of
traditional trade channel after
collaboration with Sino-Pacific
Limited of understanding and
experience on traditional trade
channel and regional focus
Lack of specialized distribution
experts for Chinas mainstream
online channel and too much
reliance on china
Complete the restructuring sales
system and transfer customer
within 3Q 2018
Revamp the marketing strategy for
traditional trade channel and
focusing on the largest consumer
base in the Northeastern of
Thailand
Deal with new potential distributor
who specializes in mainstream
online channel and wholesale
market in China and start a
business in Philippines to capture
new market and new customer
base
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
37
Overview of potential and sizable countries for business expansion across Asia
CHINA
CHINA
bull Market growing at CAGR of 6 forecasted to reach
THB1100 billion in 2021
bull Chinese consumers are willing to trade-up to high-quality
and functional skin care products for a better effect
PHILIPPINES
PHILIPPINES
bull Skin care market is expected to grow robustly at CAGR of
5 reaching THB33 billion in 2021
bull Skin whitening remains one of the most demanded benefits
while serums are gradually becoming increasingly prominent
INDONESIA
INDONESIA
bull Vigorous market growth at 10 CAGR with sales set to
reach THB67 billion by 2021
bull Indonesian consumers prefer all-in-one products that offer all
skin benefits
Expected to expand into new country in the second half of 2018
38
China outlook
Products with CFDA
Online
Cross-border e-commerce
CHINA
Not required CFDA
Mainstream
online platform
Required CFDA
bull Market size is much bigger than
Cross-border e-commerce
bull Allow wholesale transaction
bull Lower transportation cost due
to the bundle shipments
bull Cross-border is temporary
which is subject to change
according to Chinses policy
bull Not eligible for wholesale
transaction
Offline
Required CFDA
bull Currently in talk with one of the
distributors
ALREADY
ENTERED
Main benefits of CFDA
bull More easily accessible
in Mainstream online
platform and offline
channels which the
market is much bigger
than Cross-border e-
commerce alone
bull No risk from the policy
change of Cross-border
e-commerce
NEWNAMU LIFE
SNAILWHITE
SYN-AKE MIST
Q3 2018
NAMU LIFE
SNAILWHITE
WHIPP SOAP
Q1 2018
NAMU LIFE
SNAILWHITE
CLEANSING
Q1 2018
NAMU LIFE
SNAILWHITE
FACIAL CREAM
Q1 2018
39
Philippines outlook
New subsidiary in the Philippines ndash Do Day Dream KCA Corporation
40
FB RealKrisAquino
1200000+ FollowersX
IG Krisaquino
3500000+ FollowersX
Twitter KrisAquino214
1600000+ FollowersX
Youtube TheAquinos
200000+ SubscribersX
Kris AquinoQueen Of All Media
bull One of the most popular celebrities in the Philippinesbull The youngest daughter of Corazon Aquino the 11th
President of the Philippines
41
Philippines outlook
Leverage on Kris Aquinorsquos network and
brand awareness creation by using
marketing activities along with global
FMCG experienced team
Brand awareness creation from two
main products hero which are Snail
White Whipp Soap and Snail White
Facial Cream
Promising growth and outstanding
skincare market size amounting to THB
28000 million
5
4
6
Product availability in 330 Stores over
Philippines
To be 1 of top 30 best selling skincare
brand in Philippines in 2019
Expansion of targeted market to the
nearest and biggest cities
3
2
1
42
Top 5 Market share in Philippines
Philippines outlook
Top 5 brands in Skin Care Top 5 brands in Facial Moisturizers
1 112 Market Share
2 85 Market Share
3 78 Market Share
4 42 Market Share
5 34 Market Share
1 257 Market Share
2 230 Market Share
3 60 Market Share
4 30 Market Share
5 21 Market Share
43
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
44
Revenue from sales in 1H18
Product Group
Distribution Channels
2017 1H17 1H18
Facial Skin Care79
Body Care
2
Facial Cleansing
6
Body Cleansing
7
Sunscreen4
Others2
Facial Skin Care79
Body Care
2
Facial Cleansing
3
Body Cleansing
8
Sunscreen2
Others6
2017 1H17 1H18
Modern Trade25
Traditional Trade and Distribution Partner
40
Export35
Other0
Modern Trade37
Traditional Trade and Distribution Partner
38
Export24
Others1
Facial Skin Care77
Body Care
4
Facial Cleansing
4
Body Cleansing
8
Sunscreen4 Others
3
Modern Trade29
Traditional Trade and Distribution Partner
41
Export30
Others0
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
1H17 1H18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
45
24
22
Profitability in 2Q18
190
608
862
614
512
433
636
697 704 700
2014 2015 2016 1H17 1H18
Gross Profit Gross Margin
37
254
441 452
268213
84
266
355
268
305
278
2014 2015 2016 2017 1H17 1H18
EBITDA EBITDA Margin
28
194
335 351
20917563
203
270
208
238 229
2014 2015 2016 2017 1H17 1H18
Net Profit NP Margin
EBITDA Net Profit
Unit Million baht Unit Million baht
32
3-year target
32
72
3-year target68 ndash 72
Gross Profit
Unit Million baht
68
3-year target22 ndash 24
CONTACT US
DO DAY DREAM PLC
Investor Relations Department
Tel +662-917-3055 Ext808
Fax +662-917-3054
Email irdodaydreamcom
Website wwwdodaydreamcom
Contact person
Ms Chanoknan Thiemrat (Investor Relations)
Email Chanoknantdodaydreamcom
Company satisfaction survey
The information contained in this presentation is for information purposes only and does not constitute an offer or invitation to sell or the solicitation
of an offer or invitation to purchase any securities of Do Day Dream Public Company Limited (the ldquoCompanyrdquo) in Thailand the United States or
any other jurisdiction This presentation should not nor should anything contained in it form the basis of or be relied upon in any connection with
any contract or commitment whatsoever This presentation is confidential and is intended only for the exclusive use of the recipients thereof and
may not be reproduced (in whole or in part) retransmitted summarized or distributed by them to any other persons without the Companyrsquos prior
written permission
This presentation may contain forward-looking statements that involve risks and uncertainties Forward-looking statements are based on certain
assumptions and expectations of future events Actual future performance outcomes and results may differ materially from those expressed in
forward-looking statements as a result of a number of risks uncertainties and assumptions Although the Company believes that such forward-
looking statements are based on reasonable assumptions it can give no assurance that such expectations will be met
Representative examples of factors that could affect the accuracy of forward-looking statements include (without limitation) fluctuations in in
regulations relating to the Companyrsquos business general economic political and business conditions global and regional health and security
conditions the Companyrsquos ability to finance and complete new projects on schedule liability for remedial actions under environmental regulations
and other factors beyond the Companyrsquos control You are cautioned not to place undue reliance on these forward-looking statements which are
based on current views of the Companyrsquos management on future events
This presentation has been prepared by the Company The information in this presentation has not been independently verified No representation
warranty express or implied is made as to and no reliance should be placed on the fairness accuracy completeness or correctness of the
information and opinions in this presentation None of the Company or any of its directors officers employees agents or advisers or any of their
respective affiliates advisers or representatives undertake to update or revise any forward-looking statements whether as a result of new
information future events or otherwise and none of them shall have any liability (in negligence or otherwise) for any loss howsoever arising from
any use of this presentation or its contents or otherwise arising in connection with this presentation
Although this document has been prepared based on the information contained in the updated draft Thai prospectus which is currently under the
consideration of the Securities and Exchange Commission of Thailand (the ldquoThai SECrdquo) it has not been and will not be registered as a prospectus
with the Thai SEC and accordingly this document may not be distributed either directly or indirectly to the public Further this document and any
materials distributed in connection with this document are not directed to or intended for distribution to or use by any person or entity that is a
citizen or resident or located in any locality state country or other jurisdiction where such distribution publication availability or use would be
contrary to law or regulation or which would require any registration or licensing within such jurisdiction
Any decision to purchase or subscribe for securities in the Company should be made solely on the basis of information contained in the prospectus
to be published in respect of the offering and no reliance should be placed on any information other than that contained in the prospectus
DISCLAIMER
3
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
4
2012-2010
bull Founded Do Day Dream PLC
to focus on OEM Business
of skin care products with
registered and paid-up
capital THB 1 mn at par value
of THB 100 each
2013
bull Founded NAMU LIFE Brand
and launched the first product
ldquoSNAILWHITE SECRETION
FILTRATE MOISTURE
FACIAL CREAMrdquo
bull Main distribution channels are
online (Line Facebook and
Instagram) and traditional trade
bull Snail Filtrate rejuvenates the skin
bull Tailored the product to suit the
climate and skin of SEA countries
bull Created the new segment for the
market the Premium-Mass
2014
bull Launched 3 more products
of NAMU LIFE SNAILWHITE
and expanded into body
care product
bull Expanded into modern
trade and export to China
Hong Kong Myanmar and
Cambodia
bull Increased share capital from
THB 1 mn to THB 10 mn for
business expansion
2015
bull Founded Namu Life
Plus Co Ltd to be
the Companyrsquos local
distribution arm
bull Launched 3 more
products of NAMU
LIFE SNAILWHITE
and expanded into
sunscreen and
cleansing products
bull Invested in land with
factory located in
Rojana Industrial
Park and started to
renovate new plant
2016
bull Launched 4 more
products of NAMU
LIFE SNAILWHITE
and expanded into
body cleansing
bull Started production in
the new plant located
in Rojana Industrial
Park in October 2016
bull Implemented SAP
bull Increased share
capital to THB 225 mn
focusing on
international
expansion
2017
bull Launched 8 more
products of NAMU
LIFE SNAILWHITE in
facial skin care and
body care
bull Started to produce
small size products
(Sachet) selling
through leading
convenience stores
bull Listed on the Stock
Exchange of Thailand
bull Founded Do Infinite
Dream Co Ltd to be
IHQ for the Companyrsquos
international business
CHINA
HONG KONG
Our Journey Since 2010 has seen us become a leading skincare company in Thailand
5
Vision Mission amp Core Values
VISION MISSION CORE VALUES
To be 1 of top 3 market
Leaders in the Asian
Beauty industry
We create healthy
skin for everyone to
be truly beautiful in
their own unique way DYNAMICRobust growth while always being adaptive
DIFFERENTFresh and uniquely innovative
DEVELOPCommitment to continuous improvement for sustainability and stability
Do Day Dream PLC is a fast growing skincare
manufacturer and distributor in Bangkok
Thailand Formed in 2010 the company has
reached THB 167 bn sales in 2017 within 6
years or just 4 years after the launch of NAMU
LIFE SNAILWHITE Our customers include retail
customers local distributors and international
distributors in several countries in Asia
6
Company structure and shareholding structure
Philippines Distributors
DDD KCA Corporation
THAILAND
SINGAPORE
INTERNATIONAL
Parent and subsidiaries
DO DAY DREAM
Intermediary in trading
with foreign customers
DO DAY DREAM TRADING
100
Investment arm for
overseas businesses
DO DAY DREAM HOLDING
100
Domestic Distributor
NAMU LIFE PLUS
100
International Headquarter
DO INFINITE DREAM
100
Dermatological company
DREAM DERMATOLOGY
95
Future potential partners to do
overseas business
POTENTIAL PARTNERS
51
7
Extensive Product Portfolio Covering Five Categories of Skincare
FACIAL
SKIN CARE
1
BODY CARE
2
FACIAL
CLEASNING
3
SUNSCREEN
4
BODY
CLEANSING
5
GIFTSET
6
Facial
Cream
SYN-AKE
MIST
Mask Shot Concentrate Facial
Cream
Miracle Royal Jelly Facial
Cream
Day Cream Overnight Firming
Mask
7 Days Mask
Sheet
Gold Facial
Cream
Body
Booster
Body Booster
SPF 30PA+++
Cleansing Whip Soap Essential
Toner
Namu Facial
Jelly Wash
Sunscreen Sunscreen
CC
Creme Body Wash
19 Products41 SKUs
As of 30 June 2018
8
Extensive Product Portfolio Covering Five Categories of Skincare
FACIAL
SKIN CARE
1
BODY CARE
2
FACIAL
CLEASNING
3
BODY
CLEANSING
4
Facial Acne
Lotion
Anti-Melasma
Cream
Body Acne
Spray
Liquid
Cleanser
Body Wash
pH55
Sulfur Soap
5
GIFTSET
6 Products12 SKUs
As of 30 June 2018
9
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
10
Market Size of Facial Moisturizer
2017 THB 42 billion
Growth 8
Market Share
Q2rsquo17 4
Q2rsquo18 5
No 7in Thailand
Source Euro Monitor The Nielsen Company
New Snailwhite Sachets play
vital role in capturing Market Share
No 5in Supermarket
Hypermarket
Market Share
Q2rsquo17 4
Q2rsquo18 4
SupermarketHypermarket
No 4in Convenience
Stores
Market Share
Q2rsquo17 2
Q2rsquo18 8
Convenience Stores
We are a top-of-mind brand in Thailand
11
Do Day Dream is one of the only 2 Thai manufacturers among top 10
28
8
14
9
11
7
10
0
68
37
55
37
23
16
26
3
14
3
12
1
97
77
52
45
37
35
12
LOreal(Thailand)
Procter ampGamble
(Thailand)
Beiersdorf AgGermany
Unilever ThaiTrading
OtherManufacturer
Dodaydream Smooth-E Mentholatum Aisance Johnson ampJohnson
Consumer
SKUs
Q217
Q218
Market Share ()
78 SKUs 45SKUs 63SKUs 29 SKUs 30 SKUs 8 SKUs 18 SKUs 14 SKUs 24 SKUs 7 SKUs
Top 10 Manufacturers in Thailand (Facial Moisturizer)
hellip
With the lowest No of
SKUs among the top
brands there are rooms
for expanding wider
range of products
40Growth
12
Facial Moisturizer SKU Ranking in Modern Trade Channels as of Q2 2018
(Supermarket Hypermarket Personal Care Store and Convenience Store)
No 4Market share in
Modern Trade
bull The newly launched SKU ldquoSnailwhite Gold 7 Ml quickly rises to No4 after it was first launched in Marrsquo18
bull Day Cream 7 Ml continues to be within top 10 in Modern Trade after more than a full year of product launch
Rank Brand Product SizeMarket Share
2Q 2018
1 Garnier Sakura White SPF 20 PA+++ Sachet 7 Ml 18
2 Garnier Ageless White Day Spf30 Pa+++ Serum Sachet 7 Ml 17
3 Garnier Light Complete White SPF20 Serum Sachet 7 Ml 14
4 Snail White Gold SPF30 PA+++ Cr Sachet 7 Ml 13
5 Snail White Snail White Secretion Filtrate 50 Ml 12
6 Dermo Expertise Revitalift Anti-Wrinkle Spf23 50 Ml 11
7 Smooth-E Natural Source Cream 10 Gm 10
8 Snail White Day Cream SPF20 PA+++ Sachet 7 Ml 09
9 Olay Total Effect 7In1 Day Spf15 50 Gm 09
10 Ponds Age Miracle Wrinkle Correction Sachet 7 Gm 09
No 8Market share in
Modern Trade
No 5Market share in
Modern Trade
3 of Snail White SKUs are among top 10 in modern trade
13
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
14
2018 outlook from 3 key drivers
Penetrating through
convenience store and
traditional trade channel 1
bull Launching Sachets (small size product) with an aim
to capture new customer segments younger age
group and those in up-country
bull Mainly sold through convenience stores and
traditional trade channel with
more than gt400k stores across Thailand Products
Expansion into
King Power Duty Free2
Vibrant opportunity
in Chinese market3
bull Broaden distribution channels through King Power
Duty Free to help increase both brand outlets and
brand awareness for international consumers
bull Expanding to Chinese market which has a value of
more than THB 1 trillion (RMB 200 billion) through
both online platforms and offline channels
bull First Thai skincare brand sold in China Duty Free
Channels
15
King Power Duty Free Stores Expansion
No Branch Status
1 King Power Sivaree
2 King Power Suvarnabhumi Airport
3 King Power Rangnam
NEW in 2018 (entered in 1Q)
4 King Power Chiangmai Airport
NEW in 2018 (entered in 1Q)
5 King Power Phuket
NEW in 2018 (entered in 2Q)
6 King Power Don Mueang Airport
NEW in 2018 (entered in 2Q)
7 King Power Pattaya 3Q18
8 King Power Phuket Airport 3Q18
9 King Power Hatyai Airport TBU
bull No of Customers in King Power Stores (Total Year)
31200000
bull of Chinese Customers in King Power Stores (Total
Year) 55 of Total Customers
bull 60 of Chinese Customers shop in Srivaree
Rangnam and Pattaya locations
Source Brand Buffet Marketing Oops Khao Sod
16
King Power Duty Free Stores Expansion
Source King Power
SNAILWHITE Facial Cream
SNAILWHITE Mask Shot
19
2
17
Challenges and Solutions for DDD
Products
Channels
18
Key challenges and solutions for DDDProduct challenges - solutions
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
19
Key challenges and solutions for DDDProduct challenges - solutions
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
20
Exploration of new potential brands to widen company brand portfolio
DO DAY DREAM
Untapped Market
Untapped Market
Untapped Market
New Market
Skin care Bath and body Dermatological
New Brand
Premium Mass Premium Mass Premium Mass
Potential online market via social commerce channelLaunch a new brand to capture new customers in social commerce channel
Facial beauty is the main source of engine
Source Company Estimates Kantar World Panel
Target customer
Lower premium mass
Female with age between 18-35 years old
Potential market More than 5000 million baht
Communication Channel Social media via Line
Facebook and Instagram
21
Key challenges and solutions for DDDProduct challenges - solutions
Limited product size maybe
incompatible with traditional
trade The corresponding
communication does not match
with the target customers
Add a range of new product sizing
and enhance the direct
communication to target customer
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
22
Snailwhite Sachets are in the key growth driver segment for CVS The Premium Sachets
While the key contribution in sachet products are still in mass segment (Low pricing less and 15 Baht) its growth has been declining The true growth driver for CVS are higher priced sachet at 31-45 Baht Triple digit growth in 2 consecutive years prove consumers are shifting toward the premium sachet segment
Market size of Facial moisturizer in convenience store
Source The Nielsen Company
-15
662
46
Growth
-34
247
2016 2017 2018
No of 31-45 Baht
SKUs in each period
2018 54
2017 43
2016 28
1392 1202
15
Growth23892353
2499
Unit Million baht
53
35
10
2
44
34
17
4
39
31
20
8
23
Key challenges and solutions for DDDProduct challenges - solutions
Direct communication for traditional trade channel
24
Key challenges and solutions for DDDProduct challenges - solutions
Repackaged products to match
with CFDA requirements
together with managing old
designed package to avoid
customer confusion
Repackage all products by using
the universal packages matched
with the requirements and
conditions of every target country
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Limited in product size which is
not suitable with current
distribution channel and the
communication does not match
with the target customers
Add a range of new product sizing
and enhance the direct
communication to target customer
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
25
Challenges and Solutions for DDD
Products
Channels
26
Modern Trade Traditional Trade Special Trade Export
85
Growth
-655
Growth
402
Growth
-435
Growth
Key challenges and solutions for DDDChannel challenges
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
2Q17 2Q18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
Revenue by distribution channels
Special Trade includes King Power Duty Fee and specialty stores - which mainly focus on inbound tourists
27
Key challenges and solutions for DDDChannel challenges - solutions
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
28
Key challenges and solutions for DDDChannel challenges - solutions
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
29
We plan to focus on the Northeastern part of Thailand as a top priority to capture the huge
potential target market
Million people
Population Ranking Total Poplation Age 18-35
Central 227 57
Bangkok 57 14
Chonburi 16 04
Samuthprakarn 13 03
Northern 121 29
Chiangmai 17 42
Chiangrai 13 03
Nakhonsawan 11 03
Southern 94 25
Nakornsrithammarat 15 04
Songkhla 14 04
Suratthani 10 03
Northeastern 220 57
Nakhonratchasima 26 07
Ubonratchathani 19 05
Khonkaen 18 05
Top priority
Source National Statistical Office of Thailand
30
Snail White roadshow in Northeastern part of Thailand
31
Snail White roadshow in Northeastern part of Thailand
32
Snailwhite performs well in CVS but still has great opportunity in Open Trade
Seek for new distribution channel
Increase the use of beauty advisor
to provide product information in
modern trade channels
Source The Nielsen Company
CVS SKU Ranking of Facial Moisturizer as of Q2rsquo2018
1 Garnier Sakura White Pinkish Spf21 Pa+++ 7 Ml 57 97 92 53
2 Garnier Ageless White Spf30 Pa+++ 7 Ml 54 95 88 45
3 Garnier Light Complete White Speed SPF20 Pa+++ 7 Ml 45 97 74 48
4 Snail White Gold SPF30 PA+++ 7 Ml 42 81 02 1
5 Snail White Day Cream SPF20 PA+++ 7 Ml 31 85 01 1
6 Ponds Age Miracle Wrinkle Day 7 Gm 31 93 53 35
7 Smooth-E Natural Source Cream 10 Gm 29 76 00 0
8 Dermo Expertise White Perfect Spf17 Pa++ Serum Cream 7 Ml 25 89 11 8
9 Olay Natural White Pink Fairness
75
Gm 24 91 47 40
10 Rojukiss Other 6 Ml 24 74 - -
Market Share
Q218 Open
Trade
Distribution
Q218
Convenience
Distribution
Q218 Open
Trade
ProductBrandRank Size
Market Share
Q218
Convenience
33
Key challenges and solutions for DDDChannel challenges - solutions
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
34
Don Mueang Airport Market ndash the biggest wholesale skin care market
35
Overview of inbound tourists in Thailand
Expectation of
inbound tourists
in 2018
3755Million tourists
China 28
China Malaysia Korea
Laos Japan India
Russia Vietnam Cambodia
Myanmar Other
Source Tourism Authority of Thailand Company Estimates
Expectation of
inbound Chinese
tourists in 2018
1120Million tourists
Potential MarketInbound Chinese tourists
Target customer
Female Chinese tourists with age between 25-45
years old (65 of female Chinese tourists)
Potential skin care market for
inbound Chinese tourist 3000 million baht
Increase benefit from inbound tourists
To leverage the increase in number of tourists we
have created new business strategy to capture
inbound tourists by using effective communication
tools such as airport free wifi and Chinese
bloggersinfluencers
36
Key challenges and solutions for DDDChannel challenges - solutions
Improve the sale structure of
traditional trade channel after
collaboration with Sino-Pacific
Limited of understanding and
experience on traditional trade
channel and regional focus
Lack of specialized distribution
experts for Chinas mainstream
online channel and too much
reliance on china
Complete the restructuring sales
system and transfer customer
within 3Q 2018
Revamp the marketing strategy for
traditional trade channel and
focusing on the largest consumer
base in the Northeastern of
Thailand
Deal with new potential distributor
who specializes in mainstream
online channel and wholesale
market in China and start a
business in Philippines to capture
new market and new customer
base
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
37
Overview of potential and sizable countries for business expansion across Asia
CHINA
CHINA
bull Market growing at CAGR of 6 forecasted to reach
THB1100 billion in 2021
bull Chinese consumers are willing to trade-up to high-quality
and functional skin care products for a better effect
PHILIPPINES
PHILIPPINES
bull Skin care market is expected to grow robustly at CAGR of
5 reaching THB33 billion in 2021
bull Skin whitening remains one of the most demanded benefits
while serums are gradually becoming increasingly prominent
INDONESIA
INDONESIA
bull Vigorous market growth at 10 CAGR with sales set to
reach THB67 billion by 2021
bull Indonesian consumers prefer all-in-one products that offer all
skin benefits
Expected to expand into new country in the second half of 2018
38
China outlook
Products with CFDA
Online
Cross-border e-commerce
CHINA
Not required CFDA
Mainstream
online platform
Required CFDA
bull Market size is much bigger than
Cross-border e-commerce
bull Allow wholesale transaction
bull Lower transportation cost due
to the bundle shipments
bull Cross-border is temporary
which is subject to change
according to Chinses policy
bull Not eligible for wholesale
transaction
Offline
Required CFDA
bull Currently in talk with one of the
distributors
ALREADY
ENTERED
Main benefits of CFDA
bull More easily accessible
in Mainstream online
platform and offline
channels which the
market is much bigger
than Cross-border e-
commerce alone
bull No risk from the policy
change of Cross-border
e-commerce
NEWNAMU LIFE
SNAILWHITE
SYN-AKE MIST
Q3 2018
NAMU LIFE
SNAILWHITE
WHIPP SOAP
Q1 2018
NAMU LIFE
SNAILWHITE
CLEANSING
Q1 2018
NAMU LIFE
SNAILWHITE
FACIAL CREAM
Q1 2018
39
Philippines outlook
New subsidiary in the Philippines ndash Do Day Dream KCA Corporation
40
FB RealKrisAquino
1200000+ FollowersX
IG Krisaquino
3500000+ FollowersX
Twitter KrisAquino214
1600000+ FollowersX
Youtube TheAquinos
200000+ SubscribersX
Kris AquinoQueen Of All Media
bull One of the most popular celebrities in the Philippinesbull The youngest daughter of Corazon Aquino the 11th
President of the Philippines
41
Philippines outlook
Leverage on Kris Aquinorsquos network and
brand awareness creation by using
marketing activities along with global
FMCG experienced team
Brand awareness creation from two
main products hero which are Snail
White Whipp Soap and Snail White
Facial Cream
Promising growth and outstanding
skincare market size amounting to THB
28000 million
5
4
6
Product availability in 330 Stores over
Philippines
To be 1 of top 30 best selling skincare
brand in Philippines in 2019
Expansion of targeted market to the
nearest and biggest cities
3
2
1
42
Top 5 Market share in Philippines
Philippines outlook
Top 5 brands in Skin Care Top 5 brands in Facial Moisturizers
1 112 Market Share
2 85 Market Share
3 78 Market Share
4 42 Market Share
5 34 Market Share
1 257 Market Share
2 230 Market Share
3 60 Market Share
4 30 Market Share
5 21 Market Share
43
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
44
Revenue from sales in 1H18
Product Group
Distribution Channels
2017 1H17 1H18
Facial Skin Care79
Body Care
2
Facial Cleansing
6
Body Cleansing
7
Sunscreen4
Others2
Facial Skin Care79
Body Care
2
Facial Cleansing
3
Body Cleansing
8
Sunscreen2
Others6
2017 1H17 1H18
Modern Trade25
Traditional Trade and Distribution Partner
40
Export35
Other0
Modern Trade37
Traditional Trade and Distribution Partner
38
Export24
Others1
Facial Skin Care77
Body Care
4
Facial Cleansing
4
Body Cleansing
8
Sunscreen4 Others
3
Modern Trade29
Traditional Trade and Distribution Partner
41
Export30
Others0
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
1H17 1H18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
45
24
22
Profitability in 2Q18
190
608
862
614
512
433
636
697 704 700
2014 2015 2016 1H17 1H18
Gross Profit Gross Margin
37
254
441 452
268213
84
266
355
268
305
278
2014 2015 2016 2017 1H17 1H18
EBITDA EBITDA Margin
28
194
335 351
20917563
203
270
208
238 229
2014 2015 2016 2017 1H17 1H18
Net Profit NP Margin
EBITDA Net Profit
Unit Million baht Unit Million baht
32
3-year target
32
72
3-year target68 ndash 72
Gross Profit
Unit Million baht
68
3-year target22 ndash 24
CONTACT US
DO DAY DREAM PLC
Investor Relations Department
Tel +662-917-3055 Ext808
Fax +662-917-3054
Email irdodaydreamcom
Website wwwdodaydreamcom
Contact person
Ms Chanoknan Thiemrat (Investor Relations)
Email Chanoknantdodaydreamcom
Company satisfaction survey
3
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
4
2012-2010
bull Founded Do Day Dream PLC
to focus on OEM Business
of skin care products with
registered and paid-up
capital THB 1 mn at par value
of THB 100 each
2013
bull Founded NAMU LIFE Brand
and launched the first product
ldquoSNAILWHITE SECRETION
FILTRATE MOISTURE
FACIAL CREAMrdquo
bull Main distribution channels are
online (Line Facebook and
Instagram) and traditional trade
bull Snail Filtrate rejuvenates the skin
bull Tailored the product to suit the
climate and skin of SEA countries
bull Created the new segment for the
market the Premium-Mass
2014
bull Launched 3 more products
of NAMU LIFE SNAILWHITE
and expanded into body
care product
bull Expanded into modern
trade and export to China
Hong Kong Myanmar and
Cambodia
bull Increased share capital from
THB 1 mn to THB 10 mn for
business expansion
2015
bull Founded Namu Life
Plus Co Ltd to be
the Companyrsquos local
distribution arm
bull Launched 3 more
products of NAMU
LIFE SNAILWHITE
and expanded into
sunscreen and
cleansing products
bull Invested in land with
factory located in
Rojana Industrial
Park and started to
renovate new plant
2016
bull Launched 4 more
products of NAMU
LIFE SNAILWHITE
and expanded into
body cleansing
bull Started production in
the new plant located
in Rojana Industrial
Park in October 2016
bull Implemented SAP
bull Increased share
capital to THB 225 mn
focusing on
international
expansion
2017
bull Launched 8 more
products of NAMU
LIFE SNAILWHITE in
facial skin care and
body care
bull Started to produce
small size products
(Sachet) selling
through leading
convenience stores
bull Listed on the Stock
Exchange of Thailand
bull Founded Do Infinite
Dream Co Ltd to be
IHQ for the Companyrsquos
international business
CHINA
HONG KONG
Our Journey Since 2010 has seen us become a leading skincare company in Thailand
5
Vision Mission amp Core Values
VISION MISSION CORE VALUES
To be 1 of top 3 market
Leaders in the Asian
Beauty industry
We create healthy
skin for everyone to
be truly beautiful in
their own unique way DYNAMICRobust growth while always being adaptive
DIFFERENTFresh and uniquely innovative
DEVELOPCommitment to continuous improvement for sustainability and stability
Do Day Dream PLC is a fast growing skincare
manufacturer and distributor in Bangkok
Thailand Formed in 2010 the company has
reached THB 167 bn sales in 2017 within 6
years or just 4 years after the launch of NAMU
LIFE SNAILWHITE Our customers include retail
customers local distributors and international
distributors in several countries in Asia
6
Company structure and shareholding structure
Philippines Distributors
DDD KCA Corporation
THAILAND
SINGAPORE
INTERNATIONAL
Parent and subsidiaries
DO DAY DREAM
Intermediary in trading
with foreign customers
DO DAY DREAM TRADING
100
Investment arm for
overseas businesses
DO DAY DREAM HOLDING
100
Domestic Distributor
NAMU LIFE PLUS
100
International Headquarter
DO INFINITE DREAM
100
Dermatological company
DREAM DERMATOLOGY
95
Future potential partners to do
overseas business
POTENTIAL PARTNERS
51
7
Extensive Product Portfolio Covering Five Categories of Skincare
FACIAL
SKIN CARE
1
BODY CARE
2
FACIAL
CLEASNING
3
SUNSCREEN
4
BODY
CLEANSING
5
GIFTSET
6
Facial
Cream
SYN-AKE
MIST
Mask Shot Concentrate Facial
Cream
Miracle Royal Jelly Facial
Cream
Day Cream Overnight Firming
Mask
7 Days Mask
Sheet
Gold Facial
Cream
Body
Booster
Body Booster
SPF 30PA+++
Cleansing Whip Soap Essential
Toner
Namu Facial
Jelly Wash
Sunscreen Sunscreen
CC
Creme Body Wash
19 Products41 SKUs
As of 30 June 2018
8
Extensive Product Portfolio Covering Five Categories of Skincare
FACIAL
SKIN CARE
1
BODY CARE
2
FACIAL
CLEASNING
3
BODY
CLEANSING
4
Facial Acne
Lotion
Anti-Melasma
Cream
Body Acne
Spray
Liquid
Cleanser
Body Wash
pH55
Sulfur Soap
5
GIFTSET
6 Products12 SKUs
As of 30 June 2018
9
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
10
Market Size of Facial Moisturizer
2017 THB 42 billion
Growth 8
Market Share
Q2rsquo17 4
Q2rsquo18 5
No 7in Thailand
Source Euro Monitor The Nielsen Company
New Snailwhite Sachets play
vital role in capturing Market Share
No 5in Supermarket
Hypermarket
Market Share
Q2rsquo17 4
Q2rsquo18 4
SupermarketHypermarket
No 4in Convenience
Stores
Market Share
Q2rsquo17 2
Q2rsquo18 8
Convenience Stores
We are a top-of-mind brand in Thailand
11
Do Day Dream is one of the only 2 Thai manufacturers among top 10
28
8
14
9
11
7
10
0
68
37
55
37
23
16
26
3
14
3
12
1
97
77
52
45
37
35
12
LOreal(Thailand)
Procter ampGamble
(Thailand)
Beiersdorf AgGermany
Unilever ThaiTrading
OtherManufacturer
Dodaydream Smooth-E Mentholatum Aisance Johnson ampJohnson
Consumer
SKUs
Q217
Q218
Market Share ()
78 SKUs 45SKUs 63SKUs 29 SKUs 30 SKUs 8 SKUs 18 SKUs 14 SKUs 24 SKUs 7 SKUs
Top 10 Manufacturers in Thailand (Facial Moisturizer)
hellip
With the lowest No of
SKUs among the top
brands there are rooms
for expanding wider
range of products
40Growth
12
Facial Moisturizer SKU Ranking in Modern Trade Channels as of Q2 2018
(Supermarket Hypermarket Personal Care Store and Convenience Store)
No 4Market share in
Modern Trade
bull The newly launched SKU ldquoSnailwhite Gold 7 Ml quickly rises to No4 after it was first launched in Marrsquo18
bull Day Cream 7 Ml continues to be within top 10 in Modern Trade after more than a full year of product launch
Rank Brand Product SizeMarket Share
2Q 2018
1 Garnier Sakura White SPF 20 PA+++ Sachet 7 Ml 18
2 Garnier Ageless White Day Spf30 Pa+++ Serum Sachet 7 Ml 17
3 Garnier Light Complete White SPF20 Serum Sachet 7 Ml 14
4 Snail White Gold SPF30 PA+++ Cr Sachet 7 Ml 13
5 Snail White Snail White Secretion Filtrate 50 Ml 12
6 Dermo Expertise Revitalift Anti-Wrinkle Spf23 50 Ml 11
7 Smooth-E Natural Source Cream 10 Gm 10
8 Snail White Day Cream SPF20 PA+++ Sachet 7 Ml 09
9 Olay Total Effect 7In1 Day Spf15 50 Gm 09
10 Ponds Age Miracle Wrinkle Correction Sachet 7 Gm 09
No 8Market share in
Modern Trade
No 5Market share in
Modern Trade
3 of Snail White SKUs are among top 10 in modern trade
13
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
14
2018 outlook from 3 key drivers
Penetrating through
convenience store and
traditional trade channel 1
bull Launching Sachets (small size product) with an aim
to capture new customer segments younger age
group and those in up-country
bull Mainly sold through convenience stores and
traditional trade channel with
more than gt400k stores across Thailand Products
Expansion into
King Power Duty Free2
Vibrant opportunity
in Chinese market3
bull Broaden distribution channels through King Power
Duty Free to help increase both brand outlets and
brand awareness for international consumers
bull Expanding to Chinese market which has a value of
more than THB 1 trillion (RMB 200 billion) through
both online platforms and offline channels
bull First Thai skincare brand sold in China Duty Free
Channels
15
King Power Duty Free Stores Expansion
No Branch Status
1 King Power Sivaree
2 King Power Suvarnabhumi Airport
3 King Power Rangnam
NEW in 2018 (entered in 1Q)
4 King Power Chiangmai Airport
NEW in 2018 (entered in 1Q)
5 King Power Phuket
NEW in 2018 (entered in 2Q)
6 King Power Don Mueang Airport
NEW in 2018 (entered in 2Q)
7 King Power Pattaya 3Q18
8 King Power Phuket Airport 3Q18
9 King Power Hatyai Airport TBU
bull No of Customers in King Power Stores (Total Year)
31200000
bull of Chinese Customers in King Power Stores (Total
Year) 55 of Total Customers
bull 60 of Chinese Customers shop in Srivaree
Rangnam and Pattaya locations
Source Brand Buffet Marketing Oops Khao Sod
16
King Power Duty Free Stores Expansion
Source King Power
SNAILWHITE Facial Cream
SNAILWHITE Mask Shot
19
2
17
Challenges and Solutions for DDD
Products
Channels
18
Key challenges and solutions for DDDProduct challenges - solutions
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
19
Key challenges and solutions for DDDProduct challenges - solutions
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
20
Exploration of new potential brands to widen company brand portfolio
DO DAY DREAM
Untapped Market
Untapped Market
Untapped Market
New Market
Skin care Bath and body Dermatological
New Brand
Premium Mass Premium Mass Premium Mass
Potential online market via social commerce channelLaunch a new brand to capture new customers in social commerce channel
Facial beauty is the main source of engine
Source Company Estimates Kantar World Panel
Target customer
Lower premium mass
Female with age between 18-35 years old
Potential market More than 5000 million baht
Communication Channel Social media via Line
Facebook and Instagram
21
Key challenges and solutions for DDDProduct challenges - solutions
Limited product size maybe
incompatible with traditional
trade The corresponding
communication does not match
with the target customers
Add a range of new product sizing
and enhance the direct
communication to target customer
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
22
Snailwhite Sachets are in the key growth driver segment for CVS The Premium Sachets
While the key contribution in sachet products are still in mass segment (Low pricing less and 15 Baht) its growth has been declining The true growth driver for CVS are higher priced sachet at 31-45 Baht Triple digit growth in 2 consecutive years prove consumers are shifting toward the premium sachet segment
Market size of Facial moisturizer in convenience store
Source The Nielsen Company
-15
662
46
Growth
-34
247
2016 2017 2018
No of 31-45 Baht
SKUs in each period
2018 54
2017 43
2016 28
1392 1202
15
Growth23892353
2499
Unit Million baht
53
35
10
2
44
34
17
4
39
31
20
8
23
Key challenges and solutions for DDDProduct challenges - solutions
Direct communication for traditional trade channel
24
Key challenges and solutions for DDDProduct challenges - solutions
Repackaged products to match
with CFDA requirements
together with managing old
designed package to avoid
customer confusion
Repackage all products by using
the universal packages matched
with the requirements and
conditions of every target country
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Limited in product size which is
not suitable with current
distribution channel and the
communication does not match
with the target customers
Add a range of new product sizing
and enhance the direct
communication to target customer
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
25
Challenges and Solutions for DDD
Products
Channels
26
Modern Trade Traditional Trade Special Trade Export
85
Growth
-655
Growth
402
Growth
-435
Growth
Key challenges and solutions for DDDChannel challenges
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
2Q17 2Q18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
Revenue by distribution channels
Special Trade includes King Power Duty Fee and specialty stores - which mainly focus on inbound tourists
27
Key challenges and solutions for DDDChannel challenges - solutions
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
28
Key challenges and solutions for DDDChannel challenges - solutions
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
29
We plan to focus on the Northeastern part of Thailand as a top priority to capture the huge
potential target market
Million people
Population Ranking Total Poplation Age 18-35
Central 227 57
Bangkok 57 14
Chonburi 16 04
Samuthprakarn 13 03
Northern 121 29
Chiangmai 17 42
Chiangrai 13 03
Nakhonsawan 11 03
Southern 94 25
Nakornsrithammarat 15 04
Songkhla 14 04
Suratthani 10 03
Northeastern 220 57
Nakhonratchasima 26 07
Ubonratchathani 19 05
Khonkaen 18 05
Top priority
Source National Statistical Office of Thailand
30
Snail White roadshow in Northeastern part of Thailand
31
Snail White roadshow in Northeastern part of Thailand
32
Snailwhite performs well in CVS but still has great opportunity in Open Trade
Seek for new distribution channel
Increase the use of beauty advisor
to provide product information in
modern trade channels
Source The Nielsen Company
CVS SKU Ranking of Facial Moisturizer as of Q2rsquo2018
1 Garnier Sakura White Pinkish Spf21 Pa+++ 7 Ml 57 97 92 53
2 Garnier Ageless White Spf30 Pa+++ 7 Ml 54 95 88 45
3 Garnier Light Complete White Speed SPF20 Pa+++ 7 Ml 45 97 74 48
4 Snail White Gold SPF30 PA+++ 7 Ml 42 81 02 1
5 Snail White Day Cream SPF20 PA+++ 7 Ml 31 85 01 1
6 Ponds Age Miracle Wrinkle Day 7 Gm 31 93 53 35
7 Smooth-E Natural Source Cream 10 Gm 29 76 00 0
8 Dermo Expertise White Perfect Spf17 Pa++ Serum Cream 7 Ml 25 89 11 8
9 Olay Natural White Pink Fairness
75
Gm 24 91 47 40
10 Rojukiss Other 6 Ml 24 74 - -
Market Share
Q218 Open
Trade
Distribution
Q218
Convenience
Distribution
Q218 Open
Trade
ProductBrandRank Size
Market Share
Q218
Convenience
33
Key challenges and solutions for DDDChannel challenges - solutions
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
34
Don Mueang Airport Market ndash the biggest wholesale skin care market
35
Overview of inbound tourists in Thailand
Expectation of
inbound tourists
in 2018
3755Million tourists
China 28
China Malaysia Korea
Laos Japan India
Russia Vietnam Cambodia
Myanmar Other
Source Tourism Authority of Thailand Company Estimates
Expectation of
inbound Chinese
tourists in 2018
1120Million tourists
Potential MarketInbound Chinese tourists
Target customer
Female Chinese tourists with age between 25-45
years old (65 of female Chinese tourists)
Potential skin care market for
inbound Chinese tourist 3000 million baht
Increase benefit from inbound tourists
To leverage the increase in number of tourists we
have created new business strategy to capture
inbound tourists by using effective communication
tools such as airport free wifi and Chinese
bloggersinfluencers
36
Key challenges and solutions for DDDChannel challenges - solutions
Improve the sale structure of
traditional trade channel after
collaboration with Sino-Pacific
Limited of understanding and
experience on traditional trade
channel and regional focus
Lack of specialized distribution
experts for Chinas mainstream
online channel and too much
reliance on china
Complete the restructuring sales
system and transfer customer
within 3Q 2018
Revamp the marketing strategy for
traditional trade channel and
focusing on the largest consumer
base in the Northeastern of
Thailand
Deal with new potential distributor
who specializes in mainstream
online channel and wholesale
market in China and start a
business in Philippines to capture
new market and new customer
base
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
37
Overview of potential and sizable countries for business expansion across Asia
CHINA
CHINA
bull Market growing at CAGR of 6 forecasted to reach
THB1100 billion in 2021
bull Chinese consumers are willing to trade-up to high-quality
and functional skin care products for a better effect
PHILIPPINES
PHILIPPINES
bull Skin care market is expected to grow robustly at CAGR of
5 reaching THB33 billion in 2021
bull Skin whitening remains one of the most demanded benefits
while serums are gradually becoming increasingly prominent
INDONESIA
INDONESIA
bull Vigorous market growth at 10 CAGR with sales set to
reach THB67 billion by 2021
bull Indonesian consumers prefer all-in-one products that offer all
skin benefits
Expected to expand into new country in the second half of 2018
38
China outlook
Products with CFDA
Online
Cross-border e-commerce
CHINA
Not required CFDA
Mainstream
online platform
Required CFDA
bull Market size is much bigger than
Cross-border e-commerce
bull Allow wholesale transaction
bull Lower transportation cost due
to the bundle shipments
bull Cross-border is temporary
which is subject to change
according to Chinses policy
bull Not eligible for wholesale
transaction
Offline
Required CFDA
bull Currently in talk with one of the
distributors
ALREADY
ENTERED
Main benefits of CFDA
bull More easily accessible
in Mainstream online
platform and offline
channels which the
market is much bigger
than Cross-border e-
commerce alone
bull No risk from the policy
change of Cross-border
e-commerce
NEWNAMU LIFE
SNAILWHITE
SYN-AKE MIST
Q3 2018
NAMU LIFE
SNAILWHITE
WHIPP SOAP
Q1 2018
NAMU LIFE
SNAILWHITE
CLEANSING
Q1 2018
NAMU LIFE
SNAILWHITE
FACIAL CREAM
Q1 2018
39
Philippines outlook
New subsidiary in the Philippines ndash Do Day Dream KCA Corporation
40
FB RealKrisAquino
1200000+ FollowersX
IG Krisaquino
3500000+ FollowersX
Twitter KrisAquino214
1600000+ FollowersX
Youtube TheAquinos
200000+ SubscribersX
Kris AquinoQueen Of All Media
bull One of the most popular celebrities in the Philippinesbull The youngest daughter of Corazon Aquino the 11th
President of the Philippines
41
Philippines outlook
Leverage on Kris Aquinorsquos network and
brand awareness creation by using
marketing activities along with global
FMCG experienced team
Brand awareness creation from two
main products hero which are Snail
White Whipp Soap and Snail White
Facial Cream
Promising growth and outstanding
skincare market size amounting to THB
28000 million
5
4
6
Product availability in 330 Stores over
Philippines
To be 1 of top 30 best selling skincare
brand in Philippines in 2019
Expansion of targeted market to the
nearest and biggest cities
3
2
1
42
Top 5 Market share in Philippines
Philippines outlook
Top 5 brands in Skin Care Top 5 brands in Facial Moisturizers
1 112 Market Share
2 85 Market Share
3 78 Market Share
4 42 Market Share
5 34 Market Share
1 257 Market Share
2 230 Market Share
3 60 Market Share
4 30 Market Share
5 21 Market Share
43
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
44
Revenue from sales in 1H18
Product Group
Distribution Channels
2017 1H17 1H18
Facial Skin Care79
Body Care
2
Facial Cleansing
6
Body Cleansing
7
Sunscreen4
Others2
Facial Skin Care79
Body Care
2
Facial Cleansing
3
Body Cleansing
8
Sunscreen2
Others6
2017 1H17 1H18
Modern Trade25
Traditional Trade and Distribution Partner
40
Export35
Other0
Modern Trade37
Traditional Trade and Distribution Partner
38
Export24
Others1
Facial Skin Care77
Body Care
4
Facial Cleansing
4
Body Cleansing
8
Sunscreen4 Others
3
Modern Trade29
Traditional Trade and Distribution Partner
41
Export30
Others0
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
1H17 1H18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
45
24
22
Profitability in 2Q18
190
608
862
614
512
433
636
697 704 700
2014 2015 2016 1H17 1H18
Gross Profit Gross Margin
37
254
441 452
268213
84
266
355
268
305
278
2014 2015 2016 2017 1H17 1H18
EBITDA EBITDA Margin
28
194
335 351
20917563
203
270
208
238 229
2014 2015 2016 2017 1H17 1H18
Net Profit NP Margin
EBITDA Net Profit
Unit Million baht Unit Million baht
32
3-year target
32
72
3-year target68 ndash 72
Gross Profit
Unit Million baht
68
3-year target22 ndash 24
CONTACT US
DO DAY DREAM PLC
Investor Relations Department
Tel +662-917-3055 Ext808
Fax +662-917-3054
Email irdodaydreamcom
Website wwwdodaydreamcom
Contact person
Ms Chanoknan Thiemrat (Investor Relations)
Email Chanoknantdodaydreamcom
Company satisfaction survey
4
2012-2010
bull Founded Do Day Dream PLC
to focus on OEM Business
of skin care products with
registered and paid-up
capital THB 1 mn at par value
of THB 100 each
2013
bull Founded NAMU LIFE Brand
and launched the first product
ldquoSNAILWHITE SECRETION
FILTRATE MOISTURE
FACIAL CREAMrdquo
bull Main distribution channels are
online (Line Facebook and
Instagram) and traditional trade
bull Snail Filtrate rejuvenates the skin
bull Tailored the product to suit the
climate and skin of SEA countries
bull Created the new segment for the
market the Premium-Mass
2014
bull Launched 3 more products
of NAMU LIFE SNAILWHITE
and expanded into body
care product
bull Expanded into modern
trade and export to China
Hong Kong Myanmar and
Cambodia
bull Increased share capital from
THB 1 mn to THB 10 mn for
business expansion
2015
bull Founded Namu Life
Plus Co Ltd to be
the Companyrsquos local
distribution arm
bull Launched 3 more
products of NAMU
LIFE SNAILWHITE
and expanded into
sunscreen and
cleansing products
bull Invested in land with
factory located in
Rojana Industrial
Park and started to
renovate new plant
2016
bull Launched 4 more
products of NAMU
LIFE SNAILWHITE
and expanded into
body cleansing
bull Started production in
the new plant located
in Rojana Industrial
Park in October 2016
bull Implemented SAP
bull Increased share
capital to THB 225 mn
focusing on
international
expansion
2017
bull Launched 8 more
products of NAMU
LIFE SNAILWHITE in
facial skin care and
body care
bull Started to produce
small size products
(Sachet) selling
through leading
convenience stores
bull Listed on the Stock
Exchange of Thailand
bull Founded Do Infinite
Dream Co Ltd to be
IHQ for the Companyrsquos
international business
CHINA
HONG KONG
Our Journey Since 2010 has seen us become a leading skincare company in Thailand
5
Vision Mission amp Core Values
VISION MISSION CORE VALUES
To be 1 of top 3 market
Leaders in the Asian
Beauty industry
We create healthy
skin for everyone to
be truly beautiful in
their own unique way DYNAMICRobust growth while always being adaptive
DIFFERENTFresh and uniquely innovative
DEVELOPCommitment to continuous improvement for sustainability and stability
Do Day Dream PLC is a fast growing skincare
manufacturer and distributor in Bangkok
Thailand Formed in 2010 the company has
reached THB 167 bn sales in 2017 within 6
years or just 4 years after the launch of NAMU
LIFE SNAILWHITE Our customers include retail
customers local distributors and international
distributors in several countries in Asia
6
Company structure and shareholding structure
Philippines Distributors
DDD KCA Corporation
THAILAND
SINGAPORE
INTERNATIONAL
Parent and subsidiaries
DO DAY DREAM
Intermediary in trading
with foreign customers
DO DAY DREAM TRADING
100
Investment arm for
overseas businesses
DO DAY DREAM HOLDING
100
Domestic Distributor
NAMU LIFE PLUS
100
International Headquarter
DO INFINITE DREAM
100
Dermatological company
DREAM DERMATOLOGY
95
Future potential partners to do
overseas business
POTENTIAL PARTNERS
51
7
Extensive Product Portfolio Covering Five Categories of Skincare
FACIAL
SKIN CARE
1
BODY CARE
2
FACIAL
CLEASNING
3
SUNSCREEN
4
BODY
CLEANSING
5
GIFTSET
6
Facial
Cream
SYN-AKE
MIST
Mask Shot Concentrate Facial
Cream
Miracle Royal Jelly Facial
Cream
Day Cream Overnight Firming
Mask
7 Days Mask
Sheet
Gold Facial
Cream
Body
Booster
Body Booster
SPF 30PA+++
Cleansing Whip Soap Essential
Toner
Namu Facial
Jelly Wash
Sunscreen Sunscreen
CC
Creme Body Wash
19 Products41 SKUs
As of 30 June 2018
8
Extensive Product Portfolio Covering Five Categories of Skincare
FACIAL
SKIN CARE
1
BODY CARE
2
FACIAL
CLEASNING
3
BODY
CLEANSING
4
Facial Acne
Lotion
Anti-Melasma
Cream
Body Acne
Spray
Liquid
Cleanser
Body Wash
pH55
Sulfur Soap
5
GIFTSET
6 Products12 SKUs
As of 30 June 2018
9
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
10
Market Size of Facial Moisturizer
2017 THB 42 billion
Growth 8
Market Share
Q2rsquo17 4
Q2rsquo18 5
No 7in Thailand
Source Euro Monitor The Nielsen Company
New Snailwhite Sachets play
vital role in capturing Market Share
No 5in Supermarket
Hypermarket
Market Share
Q2rsquo17 4
Q2rsquo18 4
SupermarketHypermarket
No 4in Convenience
Stores
Market Share
Q2rsquo17 2
Q2rsquo18 8
Convenience Stores
We are a top-of-mind brand in Thailand
11
Do Day Dream is one of the only 2 Thai manufacturers among top 10
28
8
14
9
11
7
10
0
68
37
55
37
23
16
26
3
14
3
12
1
97
77
52
45
37
35
12
LOreal(Thailand)
Procter ampGamble
(Thailand)
Beiersdorf AgGermany
Unilever ThaiTrading
OtherManufacturer
Dodaydream Smooth-E Mentholatum Aisance Johnson ampJohnson
Consumer
SKUs
Q217
Q218
Market Share ()
78 SKUs 45SKUs 63SKUs 29 SKUs 30 SKUs 8 SKUs 18 SKUs 14 SKUs 24 SKUs 7 SKUs
Top 10 Manufacturers in Thailand (Facial Moisturizer)
hellip
With the lowest No of
SKUs among the top
brands there are rooms
for expanding wider
range of products
40Growth
12
Facial Moisturizer SKU Ranking in Modern Trade Channels as of Q2 2018
(Supermarket Hypermarket Personal Care Store and Convenience Store)
No 4Market share in
Modern Trade
bull The newly launched SKU ldquoSnailwhite Gold 7 Ml quickly rises to No4 after it was first launched in Marrsquo18
bull Day Cream 7 Ml continues to be within top 10 in Modern Trade after more than a full year of product launch
Rank Brand Product SizeMarket Share
2Q 2018
1 Garnier Sakura White SPF 20 PA+++ Sachet 7 Ml 18
2 Garnier Ageless White Day Spf30 Pa+++ Serum Sachet 7 Ml 17
3 Garnier Light Complete White SPF20 Serum Sachet 7 Ml 14
4 Snail White Gold SPF30 PA+++ Cr Sachet 7 Ml 13
5 Snail White Snail White Secretion Filtrate 50 Ml 12
6 Dermo Expertise Revitalift Anti-Wrinkle Spf23 50 Ml 11
7 Smooth-E Natural Source Cream 10 Gm 10
8 Snail White Day Cream SPF20 PA+++ Sachet 7 Ml 09
9 Olay Total Effect 7In1 Day Spf15 50 Gm 09
10 Ponds Age Miracle Wrinkle Correction Sachet 7 Gm 09
No 8Market share in
Modern Trade
No 5Market share in
Modern Trade
3 of Snail White SKUs are among top 10 in modern trade
13
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
14
2018 outlook from 3 key drivers
Penetrating through
convenience store and
traditional trade channel 1
bull Launching Sachets (small size product) with an aim
to capture new customer segments younger age
group and those in up-country
bull Mainly sold through convenience stores and
traditional trade channel with
more than gt400k stores across Thailand Products
Expansion into
King Power Duty Free2
Vibrant opportunity
in Chinese market3
bull Broaden distribution channels through King Power
Duty Free to help increase both brand outlets and
brand awareness for international consumers
bull Expanding to Chinese market which has a value of
more than THB 1 trillion (RMB 200 billion) through
both online platforms and offline channels
bull First Thai skincare brand sold in China Duty Free
Channels
15
King Power Duty Free Stores Expansion
No Branch Status
1 King Power Sivaree
2 King Power Suvarnabhumi Airport
3 King Power Rangnam
NEW in 2018 (entered in 1Q)
4 King Power Chiangmai Airport
NEW in 2018 (entered in 1Q)
5 King Power Phuket
NEW in 2018 (entered in 2Q)
6 King Power Don Mueang Airport
NEW in 2018 (entered in 2Q)
7 King Power Pattaya 3Q18
8 King Power Phuket Airport 3Q18
9 King Power Hatyai Airport TBU
bull No of Customers in King Power Stores (Total Year)
31200000
bull of Chinese Customers in King Power Stores (Total
Year) 55 of Total Customers
bull 60 of Chinese Customers shop in Srivaree
Rangnam and Pattaya locations
Source Brand Buffet Marketing Oops Khao Sod
16
King Power Duty Free Stores Expansion
Source King Power
SNAILWHITE Facial Cream
SNAILWHITE Mask Shot
19
2
17
Challenges and Solutions for DDD
Products
Channels
18
Key challenges and solutions for DDDProduct challenges - solutions
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
19
Key challenges and solutions for DDDProduct challenges - solutions
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
20
Exploration of new potential brands to widen company brand portfolio
DO DAY DREAM
Untapped Market
Untapped Market
Untapped Market
New Market
Skin care Bath and body Dermatological
New Brand
Premium Mass Premium Mass Premium Mass
Potential online market via social commerce channelLaunch a new brand to capture new customers in social commerce channel
Facial beauty is the main source of engine
Source Company Estimates Kantar World Panel
Target customer
Lower premium mass
Female with age between 18-35 years old
Potential market More than 5000 million baht
Communication Channel Social media via Line
Facebook and Instagram
21
Key challenges and solutions for DDDProduct challenges - solutions
Limited product size maybe
incompatible with traditional
trade The corresponding
communication does not match
with the target customers
Add a range of new product sizing
and enhance the direct
communication to target customer
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
22
Snailwhite Sachets are in the key growth driver segment for CVS The Premium Sachets
While the key contribution in sachet products are still in mass segment (Low pricing less and 15 Baht) its growth has been declining The true growth driver for CVS are higher priced sachet at 31-45 Baht Triple digit growth in 2 consecutive years prove consumers are shifting toward the premium sachet segment
Market size of Facial moisturizer in convenience store
Source The Nielsen Company
-15
662
46
Growth
-34
247
2016 2017 2018
No of 31-45 Baht
SKUs in each period
2018 54
2017 43
2016 28
1392 1202
15
Growth23892353
2499
Unit Million baht
53
35
10
2
44
34
17
4
39
31
20
8
23
Key challenges and solutions for DDDProduct challenges - solutions
Direct communication for traditional trade channel
24
Key challenges and solutions for DDDProduct challenges - solutions
Repackaged products to match
with CFDA requirements
together with managing old
designed package to avoid
customer confusion
Repackage all products by using
the universal packages matched
with the requirements and
conditions of every target country
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Limited in product size which is
not suitable with current
distribution channel and the
communication does not match
with the target customers
Add a range of new product sizing
and enhance the direct
communication to target customer
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
25
Challenges and Solutions for DDD
Products
Channels
26
Modern Trade Traditional Trade Special Trade Export
85
Growth
-655
Growth
402
Growth
-435
Growth
Key challenges and solutions for DDDChannel challenges
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
2Q17 2Q18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
Revenue by distribution channels
Special Trade includes King Power Duty Fee and specialty stores - which mainly focus on inbound tourists
27
Key challenges and solutions for DDDChannel challenges - solutions
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
28
Key challenges and solutions for DDDChannel challenges - solutions
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
29
We plan to focus on the Northeastern part of Thailand as a top priority to capture the huge
potential target market
Million people
Population Ranking Total Poplation Age 18-35
Central 227 57
Bangkok 57 14
Chonburi 16 04
Samuthprakarn 13 03
Northern 121 29
Chiangmai 17 42
Chiangrai 13 03
Nakhonsawan 11 03
Southern 94 25
Nakornsrithammarat 15 04
Songkhla 14 04
Suratthani 10 03
Northeastern 220 57
Nakhonratchasima 26 07
Ubonratchathani 19 05
Khonkaen 18 05
Top priority
Source National Statistical Office of Thailand
30
Snail White roadshow in Northeastern part of Thailand
31
Snail White roadshow in Northeastern part of Thailand
32
Snailwhite performs well in CVS but still has great opportunity in Open Trade
Seek for new distribution channel
Increase the use of beauty advisor
to provide product information in
modern trade channels
Source The Nielsen Company
CVS SKU Ranking of Facial Moisturizer as of Q2rsquo2018
1 Garnier Sakura White Pinkish Spf21 Pa+++ 7 Ml 57 97 92 53
2 Garnier Ageless White Spf30 Pa+++ 7 Ml 54 95 88 45
3 Garnier Light Complete White Speed SPF20 Pa+++ 7 Ml 45 97 74 48
4 Snail White Gold SPF30 PA+++ 7 Ml 42 81 02 1
5 Snail White Day Cream SPF20 PA+++ 7 Ml 31 85 01 1
6 Ponds Age Miracle Wrinkle Day 7 Gm 31 93 53 35
7 Smooth-E Natural Source Cream 10 Gm 29 76 00 0
8 Dermo Expertise White Perfect Spf17 Pa++ Serum Cream 7 Ml 25 89 11 8
9 Olay Natural White Pink Fairness
75
Gm 24 91 47 40
10 Rojukiss Other 6 Ml 24 74 - -
Market Share
Q218 Open
Trade
Distribution
Q218
Convenience
Distribution
Q218 Open
Trade
ProductBrandRank Size
Market Share
Q218
Convenience
33
Key challenges and solutions for DDDChannel challenges - solutions
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
34
Don Mueang Airport Market ndash the biggest wholesale skin care market
35
Overview of inbound tourists in Thailand
Expectation of
inbound tourists
in 2018
3755Million tourists
China 28
China Malaysia Korea
Laos Japan India
Russia Vietnam Cambodia
Myanmar Other
Source Tourism Authority of Thailand Company Estimates
Expectation of
inbound Chinese
tourists in 2018
1120Million tourists
Potential MarketInbound Chinese tourists
Target customer
Female Chinese tourists with age between 25-45
years old (65 of female Chinese tourists)
Potential skin care market for
inbound Chinese tourist 3000 million baht
Increase benefit from inbound tourists
To leverage the increase in number of tourists we
have created new business strategy to capture
inbound tourists by using effective communication
tools such as airport free wifi and Chinese
bloggersinfluencers
36
Key challenges and solutions for DDDChannel challenges - solutions
Improve the sale structure of
traditional trade channel after
collaboration with Sino-Pacific
Limited of understanding and
experience on traditional trade
channel and regional focus
Lack of specialized distribution
experts for Chinas mainstream
online channel and too much
reliance on china
Complete the restructuring sales
system and transfer customer
within 3Q 2018
Revamp the marketing strategy for
traditional trade channel and
focusing on the largest consumer
base in the Northeastern of
Thailand
Deal with new potential distributor
who specializes in mainstream
online channel and wholesale
market in China and start a
business in Philippines to capture
new market and new customer
base
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
37
Overview of potential and sizable countries for business expansion across Asia
CHINA
CHINA
bull Market growing at CAGR of 6 forecasted to reach
THB1100 billion in 2021
bull Chinese consumers are willing to trade-up to high-quality
and functional skin care products for a better effect
PHILIPPINES
PHILIPPINES
bull Skin care market is expected to grow robustly at CAGR of
5 reaching THB33 billion in 2021
bull Skin whitening remains one of the most demanded benefits
while serums are gradually becoming increasingly prominent
INDONESIA
INDONESIA
bull Vigorous market growth at 10 CAGR with sales set to
reach THB67 billion by 2021
bull Indonesian consumers prefer all-in-one products that offer all
skin benefits
Expected to expand into new country in the second half of 2018
38
China outlook
Products with CFDA
Online
Cross-border e-commerce
CHINA
Not required CFDA
Mainstream
online platform
Required CFDA
bull Market size is much bigger than
Cross-border e-commerce
bull Allow wholesale transaction
bull Lower transportation cost due
to the bundle shipments
bull Cross-border is temporary
which is subject to change
according to Chinses policy
bull Not eligible for wholesale
transaction
Offline
Required CFDA
bull Currently in talk with one of the
distributors
ALREADY
ENTERED
Main benefits of CFDA
bull More easily accessible
in Mainstream online
platform and offline
channels which the
market is much bigger
than Cross-border e-
commerce alone
bull No risk from the policy
change of Cross-border
e-commerce
NEWNAMU LIFE
SNAILWHITE
SYN-AKE MIST
Q3 2018
NAMU LIFE
SNAILWHITE
WHIPP SOAP
Q1 2018
NAMU LIFE
SNAILWHITE
CLEANSING
Q1 2018
NAMU LIFE
SNAILWHITE
FACIAL CREAM
Q1 2018
39
Philippines outlook
New subsidiary in the Philippines ndash Do Day Dream KCA Corporation
40
FB RealKrisAquino
1200000+ FollowersX
IG Krisaquino
3500000+ FollowersX
Twitter KrisAquino214
1600000+ FollowersX
Youtube TheAquinos
200000+ SubscribersX
Kris AquinoQueen Of All Media
bull One of the most popular celebrities in the Philippinesbull The youngest daughter of Corazon Aquino the 11th
President of the Philippines
41
Philippines outlook
Leverage on Kris Aquinorsquos network and
brand awareness creation by using
marketing activities along with global
FMCG experienced team
Brand awareness creation from two
main products hero which are Snail
White Whipp Soap and Snail White
Facial Cream
Promising growth and outstanding
skincare market size amounting to THB
28000 million
5
4
6
Product availability in 330 Stores over
Philippines
To be 1 of top 30 best selling skincare
brand in Philippines in 2019
Expansion of targeted market to the
nearest and biggest cities
3
2
1
42
Top 5 Market share in Philippines
Philippines outlook
Top 5 brands in Skin Care Top 5 brands in Facial Moisturizers
1 112 Market Share
2 85 Market Share
3 78 Market Share
4 42 Market Share
5 34 Market Share
1 257 Market Share
2 230 Market Share
3 60 Market Share
4 30 Market Share
5 21 Market Share
43
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
44
Revenue from sales in 1H18
Product Group
Distribution Channels
2017 1H17 1H18
Facial Skin Care79
Body Care
2
Facial Cleansing
6
Body Cleansing
7
Sunscreen4
Others2
Facial Skin Care79
Body Care
2
Facial Cleansing
3
Body Cleansing
8
Sunscreen2
Others6
2017 1H17 1H18
Modern Trade25
Traditional Trade and Distribution Partner
40
Export35
Other0
Modern Trade37
Traditional Trade and Distribution Partner
38
Export24
Others1
Facial Skin Care77
Body Care
4
Facial Cleansing
4
Body Cleansing
8
Sunscreen4 Others
3
Modern Trade29
Traditional Trade and Distribution Partner
41
Export30
Others0
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
1H17 1H18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
45
24
22
Profitability in 2Q18
190
608
862
614
512
433
636
697 704 700
2014 2015 2016 1H17 1H18
Gross Profit Gross Margin
37
254
441 452
268213
84
266
355
268
305
278
2014 2015 2016 2017 1H17 1H18
EBITDA EBITDA Margin
28
194
335 351
20917563
203
270
208
238 229
2014 2015 2016 2017 1H17 1H18
Net Profit NP Margin
EBITDA Net Profit
Unit Million baht Unit Million baht
32
3-year target
32
72
3-year target68 ndash 72
Gross Profit
Unit Million baht
68
3-year target22 ndash 24
CONTACT US
DO DAY DREAM PLC
Investor Relations Department
Tel +662-917-3055 Ext808
Fax +662-917-3054
Email irdodaydreamcom
Website wwwdodaydreamcom
Contact person
Ms Chanoknan Thiemrat (Investor Relations)
Email Chanoknantdodaydreamcom
Company satisfaction survey
5
Vision Mission amp Core Values
VISION MISSION CORE VALUES
To be 1 of top 3 market
Leaders in the Asian
Beauty industry
We create healthy
skin for everyone to
be truly beautiful in
their own unique way DYNAMICRobust growth while always being adaptive
DIFFERENTFresh and uniquely innovative
DEVELOPCommitment to continuous improvement for sustainability and stability
Do Day Dream PLC is a fast growing skincare
manufacturer and distributor in Bangkok
Thailand Formed in 2010 the company has
reached THB 167 bn sales in 2017 within 6
years or just 4 years after the launch of NAMU
LIFE SNAILWHITE Our customers include retail
customers local distributors and international
distributors in several countries in Asia
6
Company structure and shareholding structure
Philippines Distributors
DDD KCA Corporation
THAILAND
SINGAPORE
INTERNATIONAL
Parent and subsidiaries
DO DAY DREAM
Intermediary in trading
with foreign customers
DO DAY DREAM TRADING
100
Investment arm for
overseas businesses
DO DAY DREAM HOLDING
100
Domestic Distributor
NAMU LIFE PLUS
100
International Headquarter
DO INFINITE DREAM
100
Dermatological company
DREAM DERMATOLOGY
95
Future potential partners to do
overseas business
POTENTIAL PARTNERS
51
7
Extensive Product Portfolio Covering Five Categories of Skincare
FACIAL
SKIN CARE
1
BODY CARE
2
FACIAL
CLEASNING
3
SUNSCREEN
4
BODY
CLEANSING
5
GIFTSET
6
Facial
Cream
SYN-AKE
MIST
Mask Shot Concentrate Facial
Cream
Miracle Royal Jelly Facial
Cream
Day Cream Overnight Firming
Mask
7 Days Mask
Sheet
Gold Facial
Cream
Body
Booster
Body Booster
SPF 30PA+++
Cleansing Whip Soap Essential
Toner
Namu Facial
Jelly Wash
Sunscreen Sunscreen
CC
Creme Body Wash
19 Products41 SKUs
As of 30 June 2018
8
Extensive Product Portfolio Covering Five Categories of Skincare
FACIAL
SKIN CARE
1
BODY CARE
2
FACIAL
CLEASNING
3
BODY
CLEANSING
4
Facial Acne
Lotion
Anti-Melasma
Cream
Body Acne
Spray
Liquid
Cleanser
Body Wash
pH55
Sulfur Soap
5
GIFTSET
6 Products12 SKUs
As of 30 June 2018
9
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
10
Market Size of Facial Moisturizer
2017 THB 42 billion
Growth 8
Market Share
Q2rsquo17 4
Q2rsquo18 5
No 7in Thailand
Source Euro Monitor The Nielsen Company
New Snailwhite Sachets play
vital role in capturing Market Share
No 5in Supermarket
Hypermarket
Market Share
Q2rsquo17 4
Q2rsquo18 4
SupermarketHypermarket
No 4in Convenience
Stores
Market Share
Q2rsquo17 2
Q2rsquo18 8
Convenience Stores
We are a top-of-mind brand in Thailand
11
Do Day Dream is one of the only 2 Thai manufacturers among top 10
28
8
14
9
11
7
10
0
68
37
55
37
23
16
26
3
14
3
12
1
97
77
52
45
37
35
12
LOreal(Thailand)
Procter ampGamble
(Thailand)
Beiersdorf AgGermany
Unilever ThaiTrading
OtherManufacturer
Dodaydream Smooth-E Mentholatum Aisance Johnson ampJohnson
Consumer
SKUs
Q217
Q218
Market Share ()
78 SKUs 45SKUs 63SKUs 29 SKUs 30 SKUs 8 SKUs 18 SKUs 14 SKUs 24 SKUs 7 SKUs
Top 10 Manufacturers in Thailand (Facial Moisturizer)
hellip
With the lowest No of
SKUs among the top
brands there are rooms
for expanding wider
range of products
40Growth
12
Facial Moisturizer SKU Ranking in Modern Trade Channels as of Q2 2018
(Supermarket Hypermarket Personal Care Store and Convenience Store)
No 4Market share in
Modern Trade
bull The newly launched SKU ldquoSnailwhite Gold 7 Ml quickly rises to No4 after it was first launched in Marrsquo18
bull Day Cream 7 Ml continues to be within top 10 in Modern Trade after more than a full year of product launch
Rank Brand Product SizeMarket Share
2Q 2018
1 Garnier Sakura White SPF 20 PA+++ Sachet 7 Ml 18
2 Garnier Ageless White Day Spf30 Pa+++ Serum Sachet 7 Ml 17
3 Garnier Light Complete White SPF20 Serum Sachet 7 Ml 14
4 Snail White Gold SPF30 PA+++ Cr Sachet 7 Ml 13
5 Snail White Snail White Secretion Filtrate 50 Ml 12
6 Dermo Expertise Revitalift Anti-Wrinkle Spf23 50 Ml 11
7 Smooth-E Natural Source Cream 10 Gm 10
8 Snail White Day Cream SPF20 PA+++ Sachet 7 Ml 09
9 Olay Total Effect 7In1 Day Spf15 50 Gm 09
10 Ponds Age Miracle Wrinkle Correction Sachet 7 Gm 09
No 8Market share in
Modern Trade
No 5Market share in
Modern Trade
3 of Snail White SKUs are among top 10 in modern trade
13
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
14
2018 outlook from 3 key drivers
Penetrating through
convenience store and
traditional trade channel 1
bull Launching Sachets (small size product) with an aim
to capture new customer segments younger age
group and those in up-country
bull Mainly sold through convenience stores and
traditional trade channel with
more than gt400k stores across Thailand Products
Expansion into
King Power Duty Free2
Vibrant opportunity
in Chinese market3
bull Broaden distribution channels through King Power
Duty Free to help increase both brand outlets and
brand awareness for international consumers
bull Expanding to Chinese market which has a value of
more than THB 1 trillion (RMB 200 billion) through
both online platforms and offline channels
bull First Thai skincare brand sold in China Duty Free
Channels
15
King Power Duty Free Stores Expansion
No Branch Status
1 King Power Sivaree
2 King Power Suvarnabhumi Airport
3 King Power Rangnam
NEW in 2018 (entered in 1Q)
4 King Power Chiangmai Airport
NEW in 2018 (entered in 1Q)
5 King Power Phuket
NEW in 2018 (entered in 2Q)
6 King Power Don Mueang Airport
NEW in 2018 (entered in 2Q)
7 King Power Pattaya 3Q18
8 King Power Phuket Airport 3Q18
9 King Power Hatyai Airport TBU
bull No of Customers in King Power Stores (Total Year)
31200000
bull of Chinese Customers in King Power Stores (Total
Year) 55 of Total Customers
bull 60 of Chinese Customers shop in Srivaree
Rangnam and Pattaya locations
Source Brand Buffet Marketing Oops Khao Sod
16
King Power Duty Free Stores Expansion
Source King Power
SNAILWHITE Facial Cream
SNAILWHITE Mask Shot
19
2
17
Challenges and Solutions for DDD
Products
Channels
18
Key challenges and solutions for DDDProduct challenges - solutions
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
19
Key challenges and solutions for DDDProduct challenges - solutions
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
20
Exploration of new potential brands to widen company brand portfolio
DO DAY DREAM
Untapped Market
Untapped Market
Untapped Market
New Market
Skin care Bath and body Dermatological
New Brand
Premium Mass Premium Mass Premium Mass
Potential online market via social commerce channelLaunch a new brand to capture new customers in social commerce channel
Facial beauty is the main source of engine
Source Company Estimates Kantar World Panel
Target customer
Lower premium mass
Female with age between 18-35 years old
Potential market More than 5000 million baht
Communication Channel Social media via Line
Facebook and Instagram
21
Key challenges and solutions for DDDProduct challenges - solutions
Limited product size maybe
incompatible with traditional
trade The corresponding
communication does not match
with the target customers
Add a range of new product sizing
and enhance the direct
communication to target customer
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
22
Snailwhite Sachets are in the key growth driver segment for CVS The Premium Sachets
While the key contribution in sachet products are still in mass segment (Low pricing less and 15 Baht) its growth has been declining The true growth driver for CVS are higher priced sachet at 31-45 Baht Triple digit growth in 2 consecutive years prove consumers are shifting toward the premium sachet segment
Market size of Facial moisturizer in convenience store
Source The Nielsen Company
-15
662
46
Growth
-34
247
2016 2017 2018
No of 31-45 Baht
SKUs in each period
2018 54
2017 43
2016 28
1392 1202
15
Growth23892353
2499
Unit Million baht
53
35
10
2
44
34
17
4
39
31
20
8
23
Key challenges and solutions for DDDProduct challenges - solutions
Direct communication for traditional trade channel
24
Key challenges and solutions for DDDProduct challenges - solutions
Repackaged products to match
with CFDA requirements
together with managing old
designed package to avoid
customer confusion
Repackage all products by using
the universal packages matched
with the requirements and
conditions of every target country
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Limited in product size which is
not suitable with current
distribution channel and the
communication does not match
with the target customers
Add a range of new product sizing
and enhance the direct
communication to target customer
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
25
Challenges and Solutions for DDD
Products
Channels
26
Modern Trade Traditional Trade Special Trade Export
85
Growth
-655
Growth
402
Growth
-435
Growth
Key challenges and solutions for DDDChannel challenges
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
2Q17 2Q18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
Revenue by distribution channels
Special Trade includes King Power Duty Fee and specialty stores - which mainly focus on inbound tourists
27
Key challenges and solutions for DDDChannel challenges - solutions
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
28
Key challenges and solutions for DDDChannel challenges - solutions
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
29
We plan to focus on the Northeastern part of Thailand as a top priority to capture the huge
potential target market
Million people
Population Ranking Total Poplation Age 18-35
Central 227 57
Bangkok 57 14
Chonburi 16 04
Samuthprakarn 13 03
Northern 121 29
Chiangmai 17 42
Chiangrai 13 03
Nakhonsawan 11 03
Southern 94 25
Nakornsrithammarat 15 04
Songkhla 14 04
Suratthani 10 03
Northeastern 220 57
Nakhonratchasima 26 07
Ubonratchathani 19 05
Khonkaen 18 05
Top priority
Source National Statistical Office of Thailand
30
Snail White roadshow in Northeastern part of Thailand
31
Snail White roadshow in Northeastern part of Thailand
32
Snailwhite performs well in CVS but still has great opportunity in Open Trade
Seek for new distribution channel
Increase the use of beauty advisor
to provide product information in
modern trade channels
Source The Nielsen Company
CVS SKU Ranking of Facial Moisturizer as of Q2rsquo2018
1 Garnier Sakura White Pinkish Spf21 Pa+++ 7 Ml 57 97 92 53
2 Garnier Ageless White Spf30 Pa+++ 7 Ml 54 95 88 45
3 Garnier Light Complete White Speed SPF20 Pa+++ 7 Ml 45 97 74 48
4 Snail White Gold SPF30 PA+++ 7 Ml 42 81 02 1
5 Snail White Day Cream SPF20 PA+++ 7 Ml 31 85 01 1
6 Ponds Age Miracle Wrinkle Day 7 Gm 31 93 53 35
7 Smooth-E Natural Source Cream 10 Gm 29 76 00 0
8 Dermo Expertise White Perfect Spf17 Pa++ Serum Cream 7 Ml 25 89 11 8
9 Olay Natural White Pink Fairness
75
Gm 24 91 47 40
10 Rojukiss Other 6 Ml 24 74 - -
Market Share
Q218 Open
Trade
Distribution
Q218
Convenience
Distribution
Q218 Open
Trade
ProductBrandRank Size
Market Share
Q218
Convenience
33
Key challenges and solutions for DDDChannel challenges - solutions
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
34
Don Mueang Airport Market ndash the biggest wholesale skin care market
35
Overview of inbound tourists in Thailand
Expectation of
inbound tourists
in 2018
3755Million tourists
China 28
China Malaysia Korea
Laos Japan India
Russia Vietnam Cambodia
Myanmar Other
Source Tourism Authority of Thailand Company Estimates
Expectation of
inbound Chinese
tourists in 2018
1120Million tourists
Potential MarketInbound Chinese tourists
Target customer
Female Chinese tourists with age between 25-45
years old (65 of female Chinese tourists)
Potential skin care market for
inbound Chinese tourist 3000 million baht
Increase benefit from inbound tourists
To leverage the increase in number of tourists we
have created new business strategy to capture
inbound tourists by using effective communication
tools such as airport free wifi and Chinese
bloggersinfluencers
36
Key challenges and solutions for DDDChannel challenges - solutions
Improve the sale structure of
traditional trade channel after
collaboration with Sino-Pacific
Limited of understanding and
experience on traditional trade
channel and regional focus
Lack of specialized distribution
experts for Chinas mainstream
online channel and too much
reliance on china
Complete the restructuring sales
system and transfer customer
within 3Q 2018
Revamp the marketing strategy for
traditional trade channel and
focusing on the largest consumer
base in the Northeastern of
Thailand
Deal with new potential distributor
who specializes in mainstream
online channel and wholesale
market in China and start a
business in Philippines to capture
new market and new customer
base
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
37
Overview of potential and sizable countries for business expansion across Asia
CHINA
CHINA
bull Market growing at CAGR of 6 forecasted to reach
THB1100 billion in 2021
bull Chinese consumers are willing to trade-up to high-quality
and functional skin care products for a better effect
PHILIPPINES
PHILIPPINES
bull Skin care market is expected to grow robustly at CAGR of
5 reaching THB33 billion in 2021
bull Skin whitening remains one of the most demanded benefits
while serums are gradually becoming increasingly prominent
INDONESIA
INDONESIA
bull Vigorous market growth at 10 CAGR with sales set to
reach THB67 billion by 2021
bull Indonesian consumers prefer all-in-one products that offer all
skin benefits
Expected to expand into new country in the second half of 2018
38
China outlook
Products with CFDA
Online
Cross-border e-commerce
CHINA
Not required CFDA
Mainstream
online platform
Required CFDA
bull Market size is much bigger than
Cross-border e-commerce
bull Allow wholesale transaction
bull Lower transportation cost due
to the bundle shipments
bull Cross-border is temporary
which is subject to change
according to Chinses policy
bull Not eligible for wholesale
transaction
Offline
Required CFDA
bull Currently in talk with one of the
distributors
ALREADY
ENTERED
Main benefits of CFDA
bull More easily accessible
in Mainstream online
platform and offline
channels which the
market is much bigger
than Cross-border e-
commerce alone
bull No risk from the policy
change of Cross-border
e-commerce
NEWNAMU LIFE
SNAILWHITE
SYN-AKE MIST
Q3 2018
NAMU LIFE
SNAILWHITE
WHIPP SOAP
Q1 2018
NAMU LIFE
SNAILWHITE
CLEANSING
Q1 2018
NAMU LIFE
SNAILWHITE
FACIAL CREAM
Q1 2018
39
Philippines outlook
New subsidiary in the Philippines ndash Do Day Dream KCA Corporation
40
FB RealKrisAquino
1200000+ FollowersX
IG Krisaquino
3500000+ FollowersX
Twitter KrisAquino214
1600000+ FollowersX
Youtube TheAquinos
200000+ SubscribersX
Kris AquinoQueen Of All Media
bull One of the most popular celebrities in the Philippinesbull The youngest daughter of Corazon Aquino the 11th
President of the Philippines
41
Philippines outlook
Leverage on Kris Aquinorsquos network and
brand awareness creation by using
marketing activities along with global
FMCG experienced team
Brand awareness creation from two
main products hero which are Snail
White Whipp Soap and Snail White
Facial Cream
Promising growth and outstanding
skincare market size amounting to THB
28000 million
5
4
6
Product availability in 330 Stores over
Philippines
To be 1 of top 30 best selling skincare
brand in Philippines in 2019
Expansion of targeted market to the
nearest and biggest cities
3
2
1
42
Top 5 Market share in Philippines
Philippines outlook
Top 5 brands in Skin Care Top 5 brands in Facial Moisturizers
1 112 Market Share
2 85 Market Share
3 78 Market Share
4 42 Market Share
5 34 Market Share
1 257 Market Share
2 230 Market Share
3 60 Market Share
4 30 Market Share
5 21 Market Share
43
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
44
Revenue from sales in 1H18
Product Group
Distribution Channels
2017 1H17 1H18
Facial Skin Care79
Body Care
2
Facial Cleansing
6
Body Cleansing
7
Sunscreen4
Others2
Facial Skin Care79
Body Care
2
Facial Cleansing
3
Body Cleansing
8
Sunscreen2
Others6
2017 1H17 1H18
Modern Trade25
Traditional Trade and Distribution Partner
40
Export35
Other0
Modern Trade37
Traditional Trade and Distribution Partner
38
Export24
Others1
Facial Skin Care77
Body Care
4
Facial Cleansing
4
Body Cleansing
8
Sunscreen4 Others
3
Modern Trade29
Traditional Trade and Distribution Partner
41
Export30
Others0
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
1H17 1H18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
45
24
22
Profitability in 2Q18
190
608
862
614
512
433
636
697 704 700
2014 2015 2016 1H17 1H18
Gross Profit Gross Margin
37
254
441 452
268213
84
266
355
268
305
278
2014 2015 2016 2017 1H17 1H18
EBITDA EBITDA Margin
28
194
335 351
20917563
203
270
208
238 229
2014 2015 2016 2017 1H17 1H18
Net Profit NP Margin
EBITDA Net Profit
Unit Million baht Unit Million baht
32
3-year target
32
72
3-year target68 ndash 72
Gross Profit
Unit Million baht
68
3-year target22 ndash 24
CONTACT US
DO DAY DREAM PLC
Investor Relations Department
Tel +662-917-3055 Ext808
Fax +662-917-3054
Email irdodaydreamcom
Website wwwdodaydreamcom
Contact person
Ms Chanoknan Thiemrat (Investor Relations)
Email Chanoknantdodaydreamcom
Company satisfaction survey
6
Company structure and shareholding structure
Philippines Distributors
DDD KCA Corporation
THAILAND
SINGAPORE
INTERNATIONAL
Parent and subsidiaries
DO DAY DREAM
Intermediary in trading
with foreign customers
DO DAY DREAM TRADING
100
Investment arm for
overseas businesses
DO DAY DREAM HOLDING
100
Domestic Distributor
NAMU LIFE PLUS
100
International Headquarter
DO INFINITE DREAM
100
Dermatological company
DREAM DERMATOLOGY
95
Future potential partners to do
overseas business
POTENTIAL PARTNERS
51
7
Extensive Product Portfolio Covering Five Categories of Skincare
FACIAL
SKIN CARE
1
BODY CARE
2
FACIAL
CLEASNING
3
SUNSCREEN
4
BODY
CLEANSING
5
GIFTSET
6
Facial
Cream
SYN-AKE
MIST
Mask Shot Concentrate Facial
Cream
Miracle Royal Jelly Facial
Cream
Day Cream Overnight Firming
Mask
7 Days Mask
Sheet
Gold Facial
Cream
Body
Booster
Body Booster
SPF 30PA+++
Cleansing Whip Soap Essential
Toner
Namu Facial
Jelly Wash
Sunscreen Sunscreen
CC
Creme Body Wash
19 Products41 SKUs
As of 30 June 2018
8
Extensive Product Portfolio Covering Five Categories of Skincare
FACIAL
SKIN CARE
1
BODY CARE
2
FACIAL
CLEASNING
3
BODY
CLEANSING
4
Facial Acne
Lotion
Anti-Melasma
Cream
Body Acne
Spray
Liquid
Cleanser
Body Wash
pH55
Sulfur Soap
5
GIFTSET
6 Products12 SKUs
As of 30 June 2018
9
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
10
Market Size of Facial Moisturizer
2017 THB 42 billion
Growth 8
Market Share
Q2rsquo17 4
Q2rsquo18 5
No 7in Thailand
Source Euro Monitor The Nielsen Company
New Snailwhite Sachets play
vital role in capturing Market Share
No 5in Supermarket
Hypermarket
Market Share
Q2rsquo17 4
Q2rsquo18 4
SupermarketHypermarket
No 4in Convenience
Stores
Market Share
Q2rsquo17 2
Q2rsquo18 8
Convenience Stores
We are a top-of-mind brand in Thailand
11
Do Day Dream is one of the only 2 Thai manufacturers among top 10
28
8
14
9
11
7
10
0
68
37
55
37
23
16
26
3
14
3
12
1
97
77
52
45
37
35
12
LOreal(Thailand)
Procter ampGamble
(Thailand)
Beiersdorf AgGermany
Unilever ThaiTrading
OtherManufacturer
Dodaydream Smooth-E Mentholatum Aisance Johnson ampJohnson
Consumer
SKUs
Q217
Q218
Market Share ()
78 SKUs 45SKUs 63SKUs 29 SKUs 30 SKUs 8 SKUs 18 SKUs 14 SKUs 24 SKUs 7 SKUs
Top 10 Manufacturers in Thailand (Facial Moisturizer)
hellip
With the lowest No of
SKUs among the top
brands there are rooms
for expanding wider
range of products
40Growth
12
Facial Moisturizer SKU Ranking in Modern Trade Channels as of Q2 2018
(Supermarket Hypermarket Personal Care Store and Convenience Store)
No 4Market share in
Modern Trade
bull The newly launched SKU ldquoSnailwhite Gold 7 Ml quickly rises to No4 after it was first launched in Marrsquo18
bull Day Cream 7 Ml continues to be within top 10 in Modern Trade after more than a full year of product launch
Rank Brand Product SizeMarket Share
2Q 2018
1 Garnier Sakura White SPF 20 PA+++ Sachet 7 Ml 18
2 Garnier Ageless White Day Spf30 Pa+++ Serum Sachet 7 Ml 17
3 Garnier Light Complete White SPF20 Serum Sachet 7 Ml 14
4 Snail White Gold SPF30 PA+++ Cr Sachet 7 Ml 13
5 Snail White Snail White Secretion Filtrate 50 Ml 12
6 Dermo Expertise Revitalift Anti-Wrinkle Spf23 50 Ml 11
7 Smooth-E Natural Source Cream 10 Gm 10
8 Snail White Day Cream SPF20 PA+++ Sachet 7 Ml 09
9 Olay Total Effect 7In1 Day Spf15 50 Gm 09
10 Ponds Age Miracle Wrinkle Correction Sachet 7 Gm 09
No 8Market share in
Modern Trade
No 5Market share in
Modern Trade
3 of Snail White SKUs are among top 10 in modern trade
13
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
14
2018 outlook from 3 key drivers
Penetrating through
convenience store and
traditional trade channel 1
bull Launching Sachets (small size product) with an aim
to capture new customer segments younger age
group and those in up-country
bull Mainly sold through convenience stores and
traditional trade channel with
more than gt400k stores across Thailand Products
Expansion into
King Power Duty Free2
Vibrant opportunity
in Chinese market3
bull Broaden distribution channels through King Power
Duty Free to help increase both brand outlets and
brand awareness for international consumers
bull Expanding to Chinese market which has a value of
more than THB 1 trillion (RMB 200 billion) through
both online platforms and offline channels
bull First Thai skincare brand sold in China Duty Free
Channels
15
King Power Duty Free Stores Expansion
No Branch Status
1 King Power Sivaree
2 King Power Suvarnabhumi Airport
3 King Power Rangnam
NEW in 2018 (entered in 1Q)
4 King Power Chiangmai Airport
NEW in 2018 (entered in 1Q)
5 King Power Phuket
NEW in 2018 (entered in 2Q)
6 King Power Don Mueang Airport
NEW in 2018 (entered in 2Q)
7 King Power Pattaya 3Q18
8 King Power Phuket Airport 3Q18
9 King Power Hatyai Airport TBU
bull No of Customers in King Power Stores (Total Year)
31200000
bull of Chinese Customers in King Power Stores (Total
Year) 55 of Total Customers
bull 60 of Chinese Customers shop in Srivaree
Rangnam and Pattaya locations
Source Brand Buffet Marketing Oops Khao Sod
16
King Power Duty Free Stores Expansion
Source King Power
SNAILWHITE Facial Cream
SNAILWHITE Mask Shot
19
2
17
Challenges and Solutions for DDD
Products
Channels
18
Key challenges and solutions for DDDProduct challenges - solutions
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
19
Key challenges and solutions for DDDProduct challenges - solutions
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
20
Exploration of new potential brands to widen company brand portfolio
DO DAY DREAM
Untapped Market
Untapped Market
Untapped Market
New Market
Skin care Bath and body Dermatological
New Brand
Premium Mass Premium Mass Premium Mass
Potential online market via social commerce channelLaunch a new brand to capture new customers in social commerce channel
Facial beauty is the main source of engine
Source Company Estimates Kantar World Panel
Target customer
Lower premium mass
Female with age between 18-35 years old
Potential market More than 5000 million baht
Communication Channel Social media via Line
Facebook and Instagram
21
Key challenges and solutions for DDDProduct challenges - solutions
Limited product size maybe
incompatible with traditional
trade The corresponding
communication does not match
with the target customers
Add a range of new product sizing
and enhance the direct
communication to target customer
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
22
Snailwhite Sachets are in the key growth driver segment for CVS The Premium Sachets
While the key contribution in sachet products are still in mass segment (Low pricing less and 15 Baht) its growth has been declining The true growth driver for CVS are higher priced sachet at 31-45 Baht Triple digit growth in 2 consecutive years prove consumers are shifting toward the premium sachet segment
Market size of Facial moisturizer in convenience store
Source The Nielsen Company
-15
662
46
Growth
-34
247
2016 2017 2018
No of 31-45 Baht
SKUs in each period
2018 54
2017 43
2016 28
1392 1202
15
Growth23892353
2499
Unit Million baht
53
35
10
2
44
34
17
4
39
31
20
8
23
Key challenges and solutions for DDDProduct challenges - solutions
Direct communication for traditional trade channel
24
Key challenges and solutions for DDDProduct challenges - solutions
Repackaged products to match
with CFDA requirements
together with managing old
designed package to avoid
customer confusion
Repackage all products by using
the universal packages matched
with the requirements and
conditions of every target country
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Limited in product size which is
not suitable with current
distribution channel and the
communication does not match
with the target customers
Add a range of new product sizing
and enhance the direct
communication to target customer
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
25
Challenges and Solutions for DDD
Products
Channels
26
Modern Trade Traditional Trade Special Trade Export
85
Growth
-655
Growth
402
Growth
-435
Growth
Key challenges and solutions for DDDChannel challenges
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
2Q17 2Q18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
Revenue by distribution channels
Special Trade includes King Power Duty Fee and specialty stores - which mainly focus on inbound tourists
27
Key challenges and solutions for DDDChannel challenges - solutions
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
28
Key challenges and solutions for DDDChannel challenges - solutions
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
29
We plan to focus on the Northeastern part of Thailand as a top priority to capture the huge
potential target market
Million people
Population Ranking Total Poplation Age 18-35
Central 227 57
Bangkok 57 14
Chonburi 16 04
Samuthprakarn 13 03
Northern 121 29
Chiangmai 17 42
Chiangrai 13 03
Nakhonsawan 11 03
Southern 94 25
Nakornsrithammarat 15 04
Songkhla 14 04
Suratthani 10 03
Northeastern 220 57
Nakhonratchasima 26 07
Ubonratchathani 19 05
Khonkaen 18 05
Top priority
Source National Statistical Office of Thailand
30
Snail White roadshow in Northeastern part of Thailand
31
Snail White roadshow in Northeastern part of Thailand
32
Snailwhite performs well in CVS but still has great opportunity in Open Trade
Seek for new distribution channel
Increase the use of beauty advisor
to provide product information in
modern trade channels
Source The Nielsen Company
CVS SKU Ranking of Facial Moisturizer as of Q2rsquo2018
1 Garnier Sakura White Pinkish Spf21 Pa+++ 7 Ml 57 97 92 53
2 Garnier Ageless White Spf30 Pa+++ 7 Ml 54 95 88 45
3 Garnier Light Complete White Speed SPF20 Pa+++ 7 Ml 45 97 74 48
4 Snail White Gold SPF30 PA+++ 7 Ml 42 81 02 1
5 Snail White Day Cream SPF20 PA+++ 7 Ml 31 85 01 1
6 Ponds Age Miracle Wrinkle Day 7 Gm 31 93 53 35
7 Smooth-E Natural Source Cream 10 Gm 29 76 00 0
8 Dermo Expertise White Perfect Spf17 Pa++ Serum Cream 7 Ml 25 89 11 8
9 Olay Natural White Pink Fairness
75
Gm 24 91 47 40
10 Rojukiss Other 6 Ml 24 74 - -
Market Share
Q218 Open
Trade
Distribution
Q218
Convenience
Distribution
Q218 Open
Trade
ProductBrandRank Size
Market Share
Q218
Convenience
33
Key challenges and solutions for DDDChannel challenges - solutions
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
34
Don Mueang Airport Market ndash the biggest wholesale skin care market
35
Overview of inbound tourists in Thailand
Expectation of
inbound tourists
in 2018
3755Million tourists
China 28
China Malaysia Korea
Laos Japan India
Russia Vietnam Cambodia
Myanmar Other
Source Tourism Authority of Thailand Company Estimates
Expectation of
inbound Chinese
tourists in 2018
1120Million tourists
Potential MarketInbound Chinese tourists
Target customer
Female Chinese tourists with age between 25-45
years old (65 of female Chinese tourists)
Potential skin care market for
inbound Chinese tourist 3000 million baht
Increase benefit from inbound tourists
To leverage the increase in number of tourists we
have created new business strategy to capture
inbound tourists by using effective communication
tools such as airport free wifi and Chinese
bloggersinfluencers
36
Key challenges and solutions for DDDChannel challenges - solutions
Improve the sale structure of
traditional trade channel after
collaboration with Sino-Pacific
Limited of understanding and
experience on traditional trade
channel and regional focus
Lack of specialized distribution
experts for Chinas mainstream
online channel and too much
reliance on china
Complete the restructuring sales
system and transfer customer
within 3Q 2018
Revamp the marketing strategy for
traditional trade channel and
focusing on the largest consumer
base in the Northeastern of
Thailand
Deal with new potential distributor
who specializes in mainstream
online channel and wholesale
market in China and start a
business in Philippines to capture
new market and new customer
base
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
37
Overview of potential and sizable countries for business expansion across Asia
CHINA
CHINA
bull Market growing at CAGR of 6 forecasted to reach
THB1100 billion in 2021
bull Chinese consumers are willing to trade-up to high-quality
and functional skin care products for a better effect
PHILIPPINES
PHILIPPINES
bull Skin care market is expected to grow robustly at CAGR of
5 reaching THB33 billion in 2021
bull Skin whitening remains one of the most demanded benefits
while serums are gradually becoming increasingly prominent
INDONESIA
INDONESIA
bull Vigorous market growth at 10 CAGR with sales set to
reach THB67 billion by 2021
bull Indonesian consumers prefer all-in-one products that offer all
skin benefits
Expected to expand into new country in the second half of 2018
38
China outlook
Products with CFDA
Online
Cross-border e-commerce
CHINA
Not required CFDA
Mainstream
online platform
Required CFDA
bull Market size is much bigger than
Cross-border e-commerce
bull Allow wholesale transaction
bull Lower transportation cost due
to the bundle shipments
bull Cross-border is temporary
which is subject to change
according to Chinses policy
bull Not eligible for wholesale
transaction
Offline
Required CFDA
bull Currently in talk with one of the
distributors
ALREADY
ENTERED
Main benefits of CFDA
bull More easily accessible
in Mainstream online
platform and offline
channels which the
market is much bigger
than Cross-border e-
commerce alone
bull No risk from the policy
change of Cross-border
e-commerce
NEWNAMU LIFE
SNAILWHITE
SYN-AKE MIST
Q3 2018
NAMU LIFE
SNAILWHITE
WHIPP SOAP
Q1 2018
NAMU LIFE
SNAILWHITE
CLEANSING
Q1 2018
NAMU LIFE
SNAILWHITE
FACIAL CREAM
Q1 2018
39
Philippines outlook
New subsidiary in the Philippines ndash Do Day Dream KCA Corporation
40
FB RealKrisAquino
1200000+ FollowersX
IG Krisaquino
3500000+ FollowersX
Twitter KrisAquino214
1600000+ FollowersX
Youtube TheAquinos
200000+ SubscribersX
Kris AquinoQueen Of All Media
bull One of the most popular celebrities in the Philippinesbull The youngest daughter of Corazon Aquino the 11th
President of the Philippines
41
Philippines outlook
Leverage on Kris Aquinorsquos network and
brand awareness creation by using
marketing activities along with global
FMCG experienced team
Brand awareness creation from two
main products hero which are Snail
White Whipp Soap and Snail White
Facial Cream
Promising growth and outstanding
skincare market size amounting to THB
28000 million
5
4
6
Product availability in 330 Stores over
Philippines
To be 1 of top 30 best selling skincare
brand in Philippines in 2019
Expansion of targeted market to the
nearest and biggest cities
3
2
1
42
Top 5 Market share in Philippines
Philippines outlook
Top 5 brands in Skin Care Top 5 brands in Facial Moisturizers
1 112 Market Share
2 85 Market Share
3 78 Market Share
4 42 Market Share
5 34 Market Share
1 257 Market Share
2 230 Market Share
3 60 Market Share
4 30 Market Share
5 21 Market Share
43
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
44
Revenue from sales in 1H18
Product Group
Distribution Channels
2017 1H17 1H18
Facial Skin Care79
Body Care
2
Facial Cleansing
6
Body Cleansing
7
Sunscreen4
Others2
Facial Skin Care79
Body Care
2
Facial Cleansing
3
Body Cleansing
8
Sunscreen2
Others6
2017 1H17 1H18
Modern Trade25
Traditional Trade and Distribution Partner
40
Export35
Other0
Modern Trade37
Traditional Trade and Distribution Partner
38
Export24
Others1
Facial Skin Care77
Body Care
4
Facial Cleansing
4
Body Cleansing
8
Sunscreen4 Others
3
Modern Trade29
Traditional Trade and Distribution Partner
41
Export30
Others0
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
1H17 1H18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
45
24
22
Profitability in 2Q18
190
608
862
614
512
433
636
697 704 700
2014 2015 2016 1H17 1H18
Gross Profit Gross Margin
37
254
441 452
268213
84
266
355
268
305
278
2014 2015 2016 2017 1H17 1H18
EBITDA EBITDA Margin
28
194
335 351
20917563
203
270
208
238 229
2014 2015 2016 2017 1H17 1H18
Net Profit NP Margin
EBITDA Net Profit
Unit Million baht Unit Million baht
32
3-year target
32
72
3-year target68 ndash 72
Gross Profit
Unit Million baht
68
3-year target22 ndash 24
CONTACT US
DO DAY DREAM PLC
Investor Relations Department
Tel +662-917-3055 Ext808
Fax +662-917-3054
Email irdodaydreamcom
Website wwwdodaydreamcom
Contact person
Ms Chanoknan Thiemrat (Investor Relations)
Email Chanoknantdodaydreamcom
Company satisfaction survey
7
Extensive Product Portfolio Covering Five Categories of Skincare
FACIAL
SKIN CARE
1
BODY CARE
2
FACIAL
CLEASNING
3
SUNSCREEN
4
BODY
CLEANSING
5
GIFTSET
6
Facial
Cream
SYN-AKE
MIST
Mask Shot Concentrate Facial
Cream
Miracle Royal Jelly Facial
Cream
Day Cream Overnight Firming
Mask
7 Days Mask
Sheet
Gold Facial
Cream
Body
Booster
Body Booster
SPF 30PA+++
Cleansing Whip Soap Essential
Toner
Namu Facial
Jelly Wash
Sunscreen Sunscreen
CC
Creme Body Wash
19 Products41 SKUs
As of 30 June 2018
8
Extensive Product Portfolio Covering Five Categories of Skincare
FACIAL
SKIN CARE
1
BODY CARE
2
FACIAL
CLEASNING
3
BODY
CLEANSING
4
Facial Acne
Lotion
Anti-Melasma
Cream
Body Acne
Spray
Liquid
Cleanser
Body Wash
pH55
Sulfur Soap
5
GIFTSET
6 Products12 SKUs
As of 30 June 2018
9
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
10
Market Size of Facial Moisturizer
2017 THB 42 billion
Growth 8
Market Share
Q2rsquo17 4
Q2rsquo18 5
No 7in Thailand
Source Euro Monitor The Nielsen Company
New Snailwhite Sachets play
vital role in capturing Market Share
No 5in Supermarket
Hypermarket
Market Share
Q2rsquo17 4
Q2rsquo18 4
SupermarketHypermarket
No 4in Convenience
Stores
Market Share
Q2rsquo17 2
Q2rsquo18 8
Convenience Stores
We are a top-of-mind brand in Thailand
11
Do Day Dream is one of the only 2 Thai manufacturers among top 10
28
8
14
9
11
7
10
0
68
37
55
37
23
16
26
3
14
3
12
1
97
77
52
45
37
35
12
LOreal(Thailand)
Procter ampGamble
(Thailand)
Beiersdorf AgGermany
Unilever ThaiTrading
OtherManufacturer
Dodaydream Smooth-E Mentholatum Aisance Johnson ampJohnson
Consumer
SKUs
Q217
Q218
Market Share ()
78 SKUs 45SKUs 63SKUs 29 SKUs 30 SKUs 8 SKUs 18 SKUs 14 SKUs 24 SKUs 7 SKUs
Top 10 Manufacturers in Thailand (Facial Moisturizer)
hellip
With the lowest No of
SKUs among the top
brands there are rooms
for expanding wider
range of products
40Growth
12
Facial Moisturizer SKU Ranking in Modern Trade Channels as of Q2 2018
(Supermarket Hypermarket Personal Care Store and Convenience Store)
No 4Market share in
Modern Trade
bull The newly launched SKU ldquoSnailwhite Gold 7 Ml quickly rises to No4 after it was first launched in Marrsquo18
bull Day Cream 7 Ml continues to be within top 10 in Modern Trade after more than a full year of product launch
Rank Brand Product SizeMarket Share
2Q 2018
1 Garnier Sakura White SPF 20 PA+++ Sachet 7 Ml 18
2 Garnier Ageless White Day Spf30 Pa+++ Serum Sachet 7 Ml 17
3 Garnier Light Complete White SPF20 Serum Sachet 7 Ml 14
4 Snail White Gold SPF30 PA+++ Cr Sachet 7 Ml 13
5 Snail White Snail White Secretion Filtrate 50 Ml 12
6 Dermo Expertise Revitalift Anti-Wrinkle Spf23 50 Ml 11
7 Smooth-E Natural Source Cream 10 Gm 10
8 Snail White Day Cream SPF20 PA+++ Sachet 7 Ml 09
9 Olay Total Effect 7In1 Day Spf15 50 Gm 09
10 Ponds Age Miracle Wrinkle Correction Sachet 7 Gm 09
No 8Market share in
Modern Trade
No 5Market share in
Modern Trade
3 of Snail White SKUs are among top 10 in modern trade
13
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
14
2018 outlook from 3 key drivers
Penetrating through
convenience store and
traditional trade channel 1
bull Launching Sachets (small size product) with an aim
to capture new customer segments younger age
group and those in up-country
bull Mainly sold through convenience stores and
traditional trade channel with
more than gt400k stores across Thailand Products
Expansion into
King Power Duty Free2
Vibrant opportunity
in Chinese market3
bull Broaden distribution channels through King Power
Duty Free to help increase both brand outlets and
brand awareness for international consumers
bull Expanding to Chinese market which has a value of
more than THB 1 trillion (RMB 200 billion) through
both online platforms and offline channels
bull First Thai skincare brand sold in China Duty Free
Channels
15
King Power Duty Free Stores Expansion
No Branch Status
1 King Power Sivaree
2 King Power Suvarnabhumi Airport
3 King Power Rangnam
NEW in 2018 (entered in 1Q)
4 King Power Chiangmai Airport
NEW in 2018 (entered in 1Q)
5 King Power Phuket
NEW in 2018 (entered in 2Q)
6 King Power Don Mueang Airport
NEW in 2018 (entered in 2Q)
7 King Power Pattaya 3Q18
8 King Power Phuket Airport 3Q18
9 King Power Hatyai Airport TBU
bull No of Customers in King Power Stores (Total Year)
31200000
bull of Chinese Customers in King Power Stores (Total
Year) 55 of Total Customers
bull 60 of Chinese Customers shop in Srivaree
Rangnam and Pattaya locations
Source Brand Buffet Marketing Oops Khao Sod
16
King Power Duty Free Stores Expansion
Source King Power
SNAILWHITE Facial Cream
SNAILWHITE Mask Shot
19
2
17
Challenges and Solutions for DDD
Products
Channels
18
Key challenges and solutions for DDDProduct challenges - solutions
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
19
Key challenges and solutions for DDDProduct challenges - solutions
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
20
Exploration of new potential brands to widen company brand portfolio
DO DAY DREAM
Untapped Market
Untapped Market
Untapped Market
New Market
Skin care Bath and body Dermatological
New Brand
Premium Mass Premium Mass Premium Mass
Potential online market via social commerce channelLaunch a new brand to capture new customers in social commerce channel
Facial beauty is the main source of engine
Source Company Estimates Kantar World Panel
Target customer
Lower premium mass
Female with age between 18-35 years old
Potential market More than 5000 million baht
Communication Channel Social media via Line
Facebook and Instagram
21
Key challenges and solutions for DDDProduct challenges - solutions
Limited product size maybe
incompatible with traditional
trade The corresponding
communication does not match
with the target customers
Add a range of new product sizing
and enhance the direct
communication to target customer
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
22
Snailwhite Sachets are in the key growth driver segment for CVS The Premium Sachets
While the key contribution in sachet products are still in mass segment (Low pricing less and 15 Baht) its growth has been declining The true growth driver for CVS are higher priced sachet at 31-45 Baht Triple digit growth in 2 consecutive years prove consumers are shifting toward the premium sachet segment
Market size of Facial moisturizer in convenience store
Source The Nielsen Company
-15
662
46
Growth
-34
247
2016 2017 2018
No of 31-45 Baht
SKUs in each period
2018 54
2017 43
2016 28
1392 1202
15
Growth23892353
2499
Unit Million baht
53
35
10
2
44
34
17
4
39
31
20
8
23
Key challenges and solutions for DDDProduct challenges - solutions
Direct communication for traditional trade channel
24
Key challenges and solutions for DDDProduct challenges - solutions
Repackaged products to match
with CFDA requirements
together with managing old
designed package to avoid
customer confusion
Repackage all products by using
the universal packages matched
with the requirements and
conditions of every target country
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Limited in product size which is
not suitable with current
distribution channel and the
communication does not match
with the target customers
Add a range of new product sizing
and enhance the direct
communication to target customer
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
25
Challenges and Solutions for DDD
Products
Channels
26
Modern Trade Traditional Trade Special Trade Export
85
Growth
-655
Growth
402
Growth
-435
Growth
Key challenges and solutions for DDDChannel challenges
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
2Q17 2Q18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
Revenue by distribution channels
Special Trade includes King Power Duty Fee and specialty stores - which mainly focus on inbound tourists
27
Key challenges and solutions for DDDChannel challenges - solutions
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
28
Key challenges and solutions for DDDChannel challenges - solutions
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
29
We plan to focus on the Northeastern part of Thailand as a top priority to capture the huge
potential target market
Million people
Population Ranking Total Poplation Age 18-35
Central 227 57
Bangkok 57 14
Chonburi 16 04
Samuthprakarn 13 03
Northern 121 29
Chiangmai 17 42
Chiangrai 13 03
Nakhonsawan 11 03
Southern 94 25
Nakornsrithammarat 15 04
Songkhla 14 04
Suratthani 10 03
Northeastern 220 57
Nakhonratchasima 26 07
Ubonratchathani 19 05
Khonkaen 18 05
Top priority
Source National Statistical Office of Thailand
30
Snail White roadshow in Northeastern part of Thailand
31
Snail White roadshow in Northeastern part of Thailand
32
Snailwhite performs well in CVS but still has great opportunity in Open Trade
Seek for new distribution channel
Increase the use of beauty advisor
to provide product information in
modern trade channels
Source The Nielsen Company
CVS SKU Ranking of Facial Moisturizer as of Q2rsquo2018
1 Garnier Sakura White Pinkish Spf21 Pa+++ 7 Ml 57 97 92 53
2 Garnier Ageless White Spf30 Pa+++ 7 Ml 54 95 88 45
3 Garnier Light Complete White Speed SPF20 Pa+++ 7 Ml 45 97 74 48
4 Snail White Gold SPF30 PA+++ 7 Ml 42 81 02 1
5 Snail White Day Cream SPF20 PA+++ 7 Ml 31 85 01 1
6 Ponds Age Miracle Wrinkle Day 7 Gm 31 93 53 35
7 Smooth-E Natural Source Cream 10 Gm 29 76 00 0
8 Dermo Expertise White Perfect Spf17 Pa++ Serum Cream 7 Ml 25 89 11 8
9 Olay Natural White Pink Fairness
75
Gm 24 91 47 40
10 Rojukiss Other 6 Ml 24 74 - -
Market Share
Q218 Open
Trade
Distribution
Q218
Convenience
Distribution
Q218 Open
Trade
ProductBrandRank Size
Market Share
Q218
Convenience
33
Key challenges and solutions for DDDChannel challenges - solutions
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
34
Don Mueang Airport Market ndash the biggest wholesale skin care market
35
Overview of inbound tourists in Thailand
Expectation of
inbound tourists
in 2018
3755Million tourists
China 28
China Malaysia Korea
Laos Japan India
Russia Vietnam Cambodia
Myanmar Other
Source Tourism Authority of Thailand Company Estimates
Expectation of
inbound Chinese
tourists in 2018
1120Million tourists
Potential MarketInbound Chinese tourists
Target customer
Female Chinese tourists with age between 25-45
years old (65 of female Chinese tourists)
Potential skin care market for
inbound Chinese tourist 3000 million baht
Increase benefit from inbound tourists
To leverage the increase in number of tourists we
have created new business strategy to capture
inbound tourists by using effective communication
tools such as airport free wifi and Chinese
bloggersinfluencers
36
Key challenges and solutions for DDDChannel challenges - solutions
Improve the sale structure of
traditional trade channel after
collaboration with Sino-Pacific
Limited of understanding and
experience on traditional trade
channel and regional focus
Lack of specialized distribution
experts for Chinas mainstream
online channel and too much
reliance on china
Complete the restructuring sales
system and transfer customer
within 3Q 2018
Revamp the marketing strategy for
traditional trade channel and
focusing on the largest consumer
base in the Northeastern of
Thailand
Deal with new potential distributor
who specializes in mainstream
online channel and wholesale
market in China and start a
business in Philippines to capture
new market and new customer
base
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
37
Overview of potential and sizable countries for business expansion across Asia
CHINA
CHINA
bull Market growing at CAGR of 6 forecasted to reach
THB1100 billion in 2021
bull Chinese consumers are willing to trade-up to high-quality
and functional skin care products for a better effect
PHILIPPINES
PHILIPPINES
bull Skin care market is expected to grow robustly at CAGR of
5 reaching THB33 billion in 2021
bull Skin whitening remains one of the most demanded benefits
while serums are gradually becoming increasingly prominent
INDONESIA
INDONESIA
bull Vigorous market growth at 10 CAGR with sales set to
reach THB67 billion by 2021
bull Indonesian consumers prefer all-in-one products that offer all
skin benefits
Expected to expand into new country in the second half of 2018
38
China outlook
Products with CFDA
Online
Cross-border e-commerce
CHINA
Not required CFDA
Mainstream
online platform
Required CFDA
bull Market size is much bigger than
Cross-border e-commerce
bull Allow wholesale transaction
bull Lower transportation cost due
to the bundle shipments
bull Cross-border is temporary
which is subject to change
according to Chinses policy
bull Not eligible for wholesale
transaction
Offline
Required CFDA
bull Currently in talk with one of the
distributors
ALREADY
ENTERED
Main benefits of CFDA
bull More easily accessible
in Mainstream online
platform and offline
channels which the
market is much bigger
than Cross-border e-
commerce alone
bull No risk from the policy
change of Cross-border
e-commerce
NEWNAMU LIFE
SNAILWHITE
SYN-AKE MIST
Q3 2018
NAMU LIFE
SNAILWHITE
WHIPP SOAP
Q1 2018
NAMU LIFE
SNAILWHITE
CLEANSING
Q1 2018
NAMU LIFE
SNAILWHITE
FACIAL CREAM
Q1 2018
39
Philippines outlook
New subsidiary in the Philippines ndash Do Day Dream KCA Corporation
40
FB RealKrisAquino
1200000+ FollowersX
IG Krisaquino
3500000+ FollowersX
Twitter KrisAquino214
1600000+ FollowersX
Youtube TheAquinos
200000+ SubscribersX
Kris AquinoQueen Of All Media
bull One of the most popular celebrities in the Philippinesbull The youngest daughter of Corazon Aquino the 11th
President of the Philippines
41
Philippines outlook
Leverage on Kris Aquinorsquos network and
brand awareness creation by using
marketing activities along with global
FMCG experienced team
Brand awareness creation from two
main products hero which are Snail
White Whipp Soap and Snail White
Facial Cream
Promising growth and outstanding
skincare market size amounting to THB
28000 million
5
4
6
Product availability in 330 Stores over
Philippines
To be 1 of top 30 best selling skincare
brand in Philippines in 2019
Expansion of targeted market to the
nearest and biggest cities
3
2
1
42
Top 5 Market share in Philippines
Philippines outlook
Top 5 brands in Skin Care Top 5 brands in Facial Moisturizers
1 112 Market Share
2 85 Market Share
3 78 Market Share
4 42 Market Share
5 34 Market Share
1 257 Market Share
2 230 Market Share
3 60 Market Share
4 30 Market Share
5 21 Market Share
43
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
44
Revenue from sales in 1H18
Product Group
Distribution Channels
2017 1H17 1H18
Facial Skin Care79
Body Care
2
Facial Cleansing
6
Body Cleansing
7
Sunscreen4
Others2
Facial Skin Care79
Body Care
2
Facial Cleansing
3
Body Cleansing
8
Sunscreen2
Others6
2017 1H17 1H18
Modern Trade25
Traditional Trade and Distribution Partner
40
Export35
Other0
Modern Trade37
Traditional Trade and Distribution Partner
38
Export24
Others1
Facial Skin Care77
Body Care
4
Facial Cleansing
4
Body Cleansing
8
Sunscreen4 Others
3
Modern Trade29
Traditional Trade and Distribution Partner
41
Export30
Others0
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
1H17 1H18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
45
24
22
Profitability in 2Q18
190
608
862
614
512
433
636
697 704 700
2014 2015 2016 1H17 1H18
Gross Profit Gross Margin
37
254
441 452
268213
84
266
355
268
305
278
2014 2015 2016 2017 1H17 1H18
EBITDA EBITDA Margin
28
194
335 351
20917563
203
270
208
238 229
2014 2015 2016 2017 1H17 1H18
Net Profit NP Margin
EBITDA Net Profit
Unit Million baht Unit Million baht
32
3-year target
32
72
3-year target68 ndash 72
Gross Profit
Unit Million baht
68
3-year target22 ndash 24
CONTACT US
DO DAY DREAM PLC
Investor Relations Department
Tel +662-917-3055 Ext808
Fax +662-917-3054
Email irdodaydreamcom
Website wwwdodaydreamcom
Contact person
Ms Chanoknan Thiemrat (Investor Relations)
Email Chanoknantdodaydreamcom
Company satisfaction survey
8
Extensive Product Portfolio Covering Five Categories of Skincare
FACIAL
SKIN CARE
1
BODY CARE
2
FACIAL
CLEASNING
3
BODY
CLEANSING
4
Facial Acne
Lotion
Anti-Melasma
Cream
Body Acne
Spray
Liquid
Cleanser
Body Wash
pH55
Sulfur Soap
5
GIFTSET
6 Products12 SKUs
As of 30 June 2018
9
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
10
Market Size of Facial Moisturizer
2017 THB 42 billion
Growth 8
Market Share
Q2rsquo17 4
Q2rsquo18 5
No 7in Thailand
Source Euro Monitor The Nielsen Company
New Snailwhite Sachets play
vital role in capturing Market Share
No 5in Supermarket
Hypermarket
Market Share
Q2rsquo17 4
Q2rsquo18 4
SupermarketHypermarket
No 4in Convenience
Stores
Market Share
Q2rsquo17 2
Q2rsquo18 8
Convenience Stores
We are a top-of-mind brand in Thailand
11
Do Day Dream is one of the only 2 Thai manufacturers among top 10
28
8
14
9
11
7
10
0
68
37
55
37
23
16
26
3
14
3
12
1
97
77
52
45
37
35
12
LOreal(Thailand)
Procter ampGamble
(Thailand)
Beiersdorf AgGermany
Unilever ThaiTrading
OtherManufacturer
Dodaydream Smooth-E Mentholatum Aisance Johnson ampJohnson
Consumer
SKUs
Q217
Q218
Market Share ()
78 SKUs 45SKUs 63SKUs 29 SKUs 30 SKUs 8 SKUs 18 SKUs 14 SKUs 24 SKUs 7 SKUs
Top 10 Manufacturers in Thailand (Facial Moisturizer)
hellip
With the lowest No of
SKUs among the top
brands there are rooms
for expanding wider
range of products
40Growth
12
Facial Moisturizer SKU Ranking in Modern Trade Channels as of Q2 2018
(Supermarket Hypermarket Personal Care Store and Convenience Store)
No 4Market share in
Modern Trade
bull The newly launched SKU ldquoSnailwhite Gold 7 Ml quickly rises to No4 after it was first launched in Marrsquo18
bull Day Cream 7 Ml continues to be within top 10 in Modern Trade after more than a full year of product launch
Rank Brand Product SizeMarket Share
2Q 2018
1 Garnier Sakura White SPF 20 PA+++ Sachet 7 Ml 18
2 Garnier Ageless White Day Spf30 Pa+++ Serum Sachet 7 Ml 17
3 Garnier Light Complete White SPF20 Serum Sachet 7 Ml 14
4 Snail White Gold SPF30 PA+++ Cr Sachet 7 Ml 13
5 Snail White Snail White Secretion Filtrate 50 Ml 12
6 Dermo Expertise Revitalift Anti-Wrinkle Spf23 50 Ml 11
7 Smooth-E Natural Source Cream 10 Gm 10
8 Snail White Day Cream SPF20 PA+++ Sachet 7 Ml 09
9 Olay Total Effect 7In1 Day Spf15 50 Gm 09
10 Ponds Age Miracle Wrinkle Correction Sachet 7 Gm 09
No 8Market share in
Modern Trade
No 5Market share in
Modern Trade
3 of Snail White SKUs are among top 10 in modern trade
13
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
14
2018 outlook from 3 key drivers
Penetrating through
convenience store and
traditional trade channel 1
bull Launching Sachets (small size product) with an aim
to capture new customer segments younger age
group and those in up-country
bull Mainly sold through convenience stores and
traditional trade channel with
more than gt400k stores across Thailand Products
Expansion into
King Power Duty Free2
Vibrant opportunity
in Chinese market3
bull Broaden distribution channels through King Power
Duty Free to help increase both brand outlets and
brand awareness for international consumers
bull Expanding to Chinese market which has a value of
more than THB 1 trillion (RMB 200 billion) through
both online platforms and offline channels
bull First Thai skincare brand sold in China Duty Free
Channels
15
King Power Duty Free Stores Expansion
No Branch Status
1 King Power Sivaree
2 King Power Suvarnabhumi Airport
3 King Power Rangnam
NEW in 2018 (entered in 1Q)
4 King Power Chiangmai Airport
NEW in 2018 (entered in 1Q)
5 King Power Phuket
NEW in 2018 (entered in 2Q)
6 King Power Don Mueang Airport
NEW in 2018 (entered in 2Q)
7 King Power Pattaya 3Q18
8 King Power Phuket Airport 3Q18
9 King Power Hatyai Airport TBU
bull No of Customers in King Power Stores (Total Year)
31200000
bull of Chinese Customers in King Power Stores (Total
Year) 55 of Total Customers
bull 60 of Chinese Customers shop in Srivaree
Rangnam and Pattaya locations
Source Brand Buffet Marketing Oops Khao Sod
16
King Power Duty Free Stores Expansion
Source King Power
SNAILWHITE Facial Cream
SNAILWHITE Mask Shot
19
2
17
Challenges and Solutions for DDD
Products
Channels
18
Key challenges and solutions for DDDProduct challenges - solutions
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
19
Key challenges and solutions for DDDProduct challenges - solutions
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
20
Exploration of new potential brands to widen company brand portfolio
DO DAY DREAM
Untapped Market
Untapped Market
Untapped Market
New Market
Skin care Bath and body Dermatological
New Brand
Premium Mass Premium Mass Premium Mass
Potential online market via social commerce channelLaunch a new brand to capture new customers in social commerce channel
Facial beauty is the main source of engine
Source Company Estimates Kantar World Panel
Target customer
Lower premium mass
Female with age between 18-35 years old
Potential market More than 5000 million baht
Communication Channel Social media via Line
Facebook and Instagram
21
Key challenges and solutions for DDDProduct challenges - solutions
Limited product size maybe
incompatible with traditional
trade The corresponding
communication does not match
with the target customers
Add a range of new product sizing
and enhance the direct
communication to target customer
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
22
Snailwhite Sachets are in the key growth driver segment for CVS The Premium Sachets
While the key contribution in sachet products are still in mass segment (Low pricing less and 15 Baht) its growth has been declining The true growth driver for CVS are higher priced sachet at 31-45 Baht Triple digit growth in 2 consecutive years prove consumers are shifting toward the premium sachet segment
Market size of Facial moisturizer in convenience store
Source The Nielsen Company
-15
662
46
Growth
-34
247
2016 2017 2018
No of 31-45 Baht
SKUs in each period
2018 54
2017 43
2016 28
1392 1202
15
Growth23892353
2499
Unit Million baht
53
35
10
2
44
34
17
4
39
31
20
8
23
Key challenges and solutions for DDDProduct challenges - solutions
Direct communication for traditional trade channel
24
Key challenges and solutions for DDDProduct challenges - solutions
Repackaged products to match
with CFDA requirements
together with managing old
designed package to avoid
customer confusion
Repackage all products by using
the universal packages matched
with the requirements and
conditions of every target country
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Limited in product size which is
not suitable with current
distribution channel and the
communication does not match
with the target customers
Add a range of new product sizing
and enhance the direct
communication to target customer
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
25
Challenges and Solutions for DDD
Products
Channels
26
Modern Trade Traditional Trade Special Trade Export
85
Growth
-655
Growth
402
Growth
-435
Growth
Key challenges and solutions for DDDChannel challenges
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
2Q17 2Q18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
Revenue by distribution channels
Special Trade includes King Power Duty Fee and specialty stores - which mainly focus on inbound tourists
27
Key challenges and solutions for DDDChannel challenges - solutions
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
28
Key challenges and solutions for DDDChannel challenges - solutions
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
29
We plan to focus on the Northeastern part of Thailand as a top priority to capture the huge
potential target market
Million people
Population Ranking Total Poplation Age 18-35
Central 227 57
Bangkok 57 14
Chonburi 16 04
Samuthprakarn 13 03
Northern 121 29
Chiangmai 17 42
Chiangrai 13 03
Nakhonsawan 11 03
Southern 94 25
Nakornsrithammarat 15 04
Songkhla 14 04
Suratthani 10 03
Northeastern 220 57
Nakhonratchasima 26 07
Ubonratchathani 19 05
Khonkaen 18 05
Top priority
Source National Statistical Office of Thailand
30
Snail White roadshow in Northeastern part of Thailand
31
Snail White roadshow in Northeastern part of Thailand
32
Snailwhite performs well in CVS but still has great opportunity in Open Trade
Seek for new distribution channel
Increase the use of beauty advisor
to provide product information in
modern trade channels
Source The Nielsen Company
CVS SKU Ranking of Facial Moisturizer as of Q2rsquo2018
1 Garnier Sakura White Pinkish Spf21 Pa+++ 7 Ml 57 97 92 53
2 Garnier Ageless White Spf30 Pa+++ 7 Ml 54 95 88 45
3 Garnier Light Complete White Speed SPF20 Pa+++ 7 Ml 45 97 74 48
4 Snail White Gold SPF30 PA+++ 7 Ml 42 81 02 1
5 Snail White Day Cream SPF20 PA+++ 7 Ml 31 85 01 1
6 Ponds Age Miracle Wrinkle Day 7 Gm 31 93 53 35
7 Smooth-E Natural Source Cream 10 Gm 29 76 00 0
8 Dermo Expertise White Perfect Spf17 Pa++ Serum Cream 7 Ml 25 89 11 8
9 Olay Natural White Pink Fairness
75
Gm 24 91 47 40
10 Rojukiss Other 6 Ml 24 74 - -
Market Share
Q218 Open
Trade
Distribution
Q218
Convenience
Distribution
Q218 Open
Trade
ProductBrandRank Size
Market Share
Q218
Convenience
33
Key challenges and solutions for DDDChannel challenges - solutions
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
34
Don Mueang Airport Market ndash the biggest wholesale skin care market
35
Overview of inbound tourists in Thailand
Expectation of
inbound tourists
in 2018
3755Million tourists
China 28
China Malaysia Korea
Laos Japan India
Russia Vietnam Cambodia
Myanmar Other
Source Tourism Authority of Thailand Company Estimates
Expectation of
inbound Chinese
tourists in 2018
1120Million tourists
Potential MarketInbound Chinese tourists
Target customer
Female Chinese tourists with age between 25-45
years old (65 of female Chinese tourists)
Potential skin care market for
inbound Chinese tourist 3000 million baht
Increase benefit from inbound tourists
To leverage the increase in number of tourists we
have created new business strategy to capture
inbound tourists by using effective communication
tools such as airport free wifi and Chinese
bloggersinfluencers
36
Key challenges and solutions for DDDChannel challenges - solutions
Improve the sale structure of
traditional trade channel after
collaboration with Sino-Pacific
Limited of understanding and
experience on traditional trade
channel and regional focus
Lack of specialized distribution
experts for Chinas mainstream
online channel and too much
reliance on china
Complete the restructuring sales
system and transfer customer
within 3Q 2018
Revamp the marketing strategy for
traditional trade channel and
focusing on the largest consumer
base in the Northeastern of
Thailand
Deal with new potential distributor
who specializes in mainstream
online channel and wholesale
market in China and start a
business in Philippines to capture
new market and new customer
base
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
37
Overview of potential and sizable countries for business expansion across Asia
CHINA
CHINA
bull Market growing at CAGR of 6 forecasted to reach
THB1100 billion in 2021
bull Chinese consumers are willing to trade-up to high-quality
and functional skin care products for a better effect
PHILIPPINES
PHILIPPINES
bull Skin care market is expected to grow robustly at CAGR of
5 reaching THB33 billion in 2021
bull Skin whitening remains one of the most demanded benefits
while serums are gradually becoming increasingly prominent
INDONESIA
INDONESIA
bull Vigorous market growth at 10 CAGR with sales set to
reach THB67 billion by 2021
bull Indonesian consumers prefer all-in-one products that offer all
skin benefits
Expected to expand into new country in the second half of 2018
38
China outlook
Products with CFDA
Online
Cross-border e-commerce
CHINA
Not required CFDA
Mainstream
online platform
Required CFDA
bull Market size is much bigger than
Cross-border e-commerce
bull Allow wholesale transaction
bull Lower transportation cost due
to the bundle shipments
bull Cross-border is temporary
which is subject to change
according to Chinses policy
bull Not eligible for wholesale
transaction
Offline
Required CFDA
bull Currently in talk with one of the
distributors
ALREADY
ENTERED
Main benefits of CFDA
bull More easily accessible
in Mainstream online
platform and offline
channels which the
market is much bigger
than Cross-border e-
commerce alone
bull No risk from the policy
change of Cross-border
e-commerce
NEWNAMU LIFE
SNAILWHITE
SYN-AKE MIST
Q3 2018
NAMU LIFE
SNAILWHITE
WHIPP SOAP
Q1 2018
NAMU LIFE
SNAILWHITE
CLEANSING
Q1 2018
NAMU LIFE
SNAILWHITE
FACIAL CREAM
Q1 2018
39
Philippines outlook
New subsidiary in the Philippines ndash Do Day Dream KCA Corporation
40
FB RealKrisAquino
1200000+ FollowersX
IG Krisaquino
3500000+ FollowersX
Twitter KrisAquino214
1600000+ FollowersX
Youtube TheAquinos
200000+ SubscribersX
Kris AquinoQueen Of All Media
bull One of the most popular celebrities in the Philippinesbull The youngest daughter of Corazon Aquino the 11th
President of the Philippines
41
Philippines outlook
Leverage on Kris Aquinorsquos network and
brand awareness creation by using
marketing activities along with global
FMCG experienced team
Brand awareness creation from two
main products hero which are Snail
White Whipp Soap and Snail White
Facial Cream
Promising growth and outstanding
skincare market size amounting to THB
28000 million
5
4
6
Product availability in 330 Stores over
Philippines
To be 1 of top 30 best selling skincare
brand in Philippines in 2019
Expansion of targeted market to the
nearest and biggest cities
3
2
1
42
Top 5 Market share in Philippines
Philippines outlook
Top 5 brands in Skin Care Top 5 brands in Facial Moisturizers
1 112 Market Share
2 85 Market Share
3 78 Market Share
4 42 Market Share
5 34 Market Share
1 257 Market Share
2 230 Market Share
3 60 Market Share
4 30 Market Share
5 21 Market Share
43
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
44
Revenue from sales in 1H18
Product Group
Distribution Channels
2017 1H17 1H18
Facial Skin Care79
Body Care
2
Facial Cleansing
6
Body Cleansing
7
Sunscreen4
Others2
Facial Skin Care79
Body Care
2
Facial Cleansing
3
Body Cleansing
8
Sunscreen2
Others6
2017 1H17 1H18
Modern Trade25
Traditional Trade and Distribution Partner
40
Export35
Other0
Modern Trade37
Traditional Trade and Distribution Partner
38
Export24
Others1
Facial Skin Care77
Body Care
4
Facial Cleansing
4
Body Cleansing
8
Sunscreen4 Others
3
Modern Trade29
Traditional Trade and Distribution Partner
41
Export30
Others0
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
1H17 1H18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
45
24
22
Profitability in 2Q18
190
608
862
614
512
433
636
697 704 700
2014 2015 2016 1H17 1H18
Gross Profit Gross Margin
37
254
441 452
268213
84
266
355
268
305
278
2014 2015 2016 2017 1H17 1H18
EBITDA EBITDA Margin
28
194
335 351
20917563
203
270
208
238 229
2014 2015 2016 2017 1H17 1H18
Net Profit NP Margin
EBITDA Net Profit
Unit Million baht Unit Million baht
32
3-year target
32
72
3-year target68 ndash 72
Gross Profit
Unit Million baht
68
3-year target22 ndash 24
CONTACT US
DO DAY DREAM PLC
Investor Relations Department
Tel +662-917-3055 Ext808
Fax +662-917-3054
Email irdodaydreamcom
Website wwwdodaydreamcom
Contact person
Ms Chanoknan Thiemrat (Investor Relations)
Email Chanoknantdodaydreamcom
Company satisfaction survey
9
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
10
Market Size of Facial Moisturizer
2017 THB 42 billion
Growth 8
Market Share
Q2rsquo17 4
Q2rsquo18 5
No 7in Thailand
Source Euro Monitor The Nielsen Company
New Snailwhite Sachets play
vital role in capturing Market Share
No 5in Supermarket
Hypermarket
Market Share
Q2rsquo17 4
Q2rsquo18 4
SupermarketHypermarket
No 4in Convenience
Stores
Market Share
Q2rsquo17 2
Q2rsquo18 8
Convenience Stores
We are a top-of-mind brand in Thailand
11
Do Day Dream is one of the only 2 Thai manufacturers among top 10
28
8
14
9
11
7
10
0
68
37
55
37
23
16
26
3
14
3
12
1
97
77
52
45
37
35
12
LOreal(Thailand)
Procter ampGamble
(Thailand)
Beiersdorf AgGermany
Unilever ThaiTrading
OtherManufacturer
Dodaydream Smooth-E Mentholatum Aisance Johnson ampJohnson
Consumer
SKUs
Q217
Q218
Market Share ()
78 SKUs 45SKUs 63SKUs 29 SKUs 30 SKUs 8 SKUs 18 SKUs 14 SKUs 24 SKUs 7 SKUs
Top 10 Manufacturers in Thailand (Facial Moisturizer)
hellip
With the lowest No of
SKUs among the top
brands there are rooms
for expanding wider
range of products
40Growth
12
Facial Moisturizer SKU Ranking in Modern Trade Channels as of Q2 2018
(Supermarket Hypermarket Personal Care Store and Convenience Store)
No 4Market share in
Modern Trade
bull The newly launched SKU ldquoSnailwhite Gold 7 Ml quickly rises to No4 after it was first launched in Marrsquo18
bull Day Cream 7 Ml continues to be within top 10 in Modern Trade after more than a full year of product launch
Rank Brand Product SizeMarket Share
2Q 2018
1 Garnier Sakura White SPF 20 PA+++ Sachet 7 Ml 18
2 Garnier Ageless White Day Spf30 Pa+++ Serum Sachet 7 Ml 17
3 Garnier Light Complete White SPF20 Serum Sachet 7 Ml 14
4 Snail White Gold SPF30 PA+++ Cr Sachet 7 Ml 13
5 Snail White Snail White Secretion Filtrate 50 Ml 12
6 Dermo Expertise Revitalift Anti-Wrinkle Spf23 50 Ml 11
7 Smooth-E Natural Source Cream 10 Gm 10
8 Snail White Day Cream SPF20 PA+++ Sachet 7 Ml 09
9 Olay Total Effect 7In1 Day Spf15 50 Gm 09
10 Ponds Age Miracle Wrinkle Correction Sachet 7 Gm 09
No 8Market share in
Modern Trade
No 5Market share in
Modern Trade
3 of Snail White SKUs are among top 10 in modern trade
13
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
14
2018 outlook from 3 key drivers
Penetrating through
convenience store and
traditional trade channel 1
bull Launching Sachets (small size product) with an aim
to capture new customer segments younger age
group and those in up-country
bull Mainly sold through convenience stores and
traditional trade channel with
more than gt400k stores across Thailand Products
Expansion into
King Power Duty Free2
Vibrant opportunity
in Chinese market3
bull Broaden distribution channels through King Power
Duty Free to help increase both brand outlets and
brand awareness for international consumers
bull Expanding to Chinese market which has a value of
more than THB 1 trillion (RMB 200 billion) through
both online platforms and offline channels
bull First Thai skincare brand sold in China Duty Free
Channels
15
King Power Duty Free Stores Expansion
No Branch Status
1 King Power Sivaree
2 King Power Suvarnabhumi Airport
3 King Power Rangnam
NEW in 2018 (entered in 1Q)
4 King Power Chiangmai Airport
NEW in 2018 (entered in 1Q)
5 King Power Phuket
NEW in 2018 (entered in 2Q)
6 King Power Don Mueang Airport
NEW in 2018 (entered in 2Q)
7 King Power Pattaya 3Q18
8 King Power Phuket Airport 3Q18
9 King Power Hatyai Airport TBU
bull No of Customers in King Power Stores (Total Year)
31200000
bull of Chinese Customers in King Power Stores (Total
Year) 55 of Total Customers
bull 60 of Chinese Customers shop in Srivaree
Rangnam and Pattaya locations
Source Brand Buffet Marketing Oops Khao Sod
16
King Power Duty Free Stores Expansion
Source King Power
SNAILWHITE Facial Cream
SNAILWHITE Mask Shot
19
2
17
Challenges and Solutions for DDD
Products
Channels
18
Key challenges and solutions for DDDProduct challenges - solutions
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
19
Key challenges and solutions for DDDProduct challenges - solutions
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
20
Exploration of new potential brands to widen company brand portfolio
DO DAY DREAM
Untapped Market
Untapped Market
Untapped Market
New Market
Skin care Bath and body Dermatological
New Brand
Premium Mass Premium Mass Premium Mass
Potential online market via social commerce channelLaunch a new brand to capture new customers in social commerce channel
Facial beauty is the main source of engine
Source Company Estimates Kantar World Panel
Target customer
Lower premium mass
Female with age between 18-35 years old
Potential market More than 5000 million baht
Communication Channel Social media via Line
Facebook and Instagram
21
Key challenges and solutions for DDDProduct challenges - solutions
Limited product size maybe
incompatible with traditional
trade The corresponding
communication does not match
with the target customers
Add a range of new product sizing
and enhance the direct
communication to target customer
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
22
Snailwhite Sachets are in the key growth driver segment for CVS The Premium Sachets
While the key contribution in sachet products are still in mass segment (Low pricing less and 15 Baht) its growth has been declining The true growth driver for CVS are higher priced sachet at 31-45 Baht Triple digit growth in 2 consecutive years prove consumers are shifting toward the premium sachet segment
Market size of Facial moisturizer in convenience store
Source The Nielsen Company
-15
662
46
Growth
-34
247
2016 2017 2018
No of 31-45 Baht
SKUs in each period
2018 54
2017 43
2016 28
1392 1202
15
Growth23892353
2499
Unit Million baht
53
35
10
2
44
34
17
4
39
31
20
8
23
Key challenges and solutions for DDDProduct challenges - solutions
Direct communication for traditional trade channel
24
Key challenges and solutions for DDDProduct challenges - solutions
Repackaged products to match
with CFDA requirements
together with managing old
designed package to avoid
customer confusion
Repackage all products by using
the universal packages matched
with the requirements and
conditions of every target country
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Limited in product size which is
not suitable with current
distribution channel and the
communication does not match
with the target customers
Add a range of new product sizing
and enhance the direct
communication to target customer
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
25
Challenges and Solutions for DDD
Products
Channels
26
Modern Trade Traditional Trade Special Trade Export
85
Growth
-655
Growth
402
Growth
-435
Growth
Key challenges and solutions for DDDChannel challenges
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
2Q17 2Q18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
Revenue by distribution channels
Special Trade includes King Power Duty Fee and specialty stores - which mainly focus on inbound tourists
27
Key challenges and solutions for DDDChannel challenges - solutions
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
28
Key challenges and solutions for DDDChannel challenges - solutions
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
29
We plan to focus on the Northeastern part of Thailand as a top priority to capture the huge
potential target market
Million people
Population Ranking Total Poplation Age 18-35
Central 227 57
Bangkok 57 14
Chonburi 16 04
Samuthprakarn 13 03
Northern 121 29
Chiangmai 17 42
Chiangrai 13 03
Nakhonsawan 11 03
Southern 94 25
Nakornsrithammarat 15 04
Songkhla 14 04
Suratthani 10 03
Northeastern 220 57
Nakhonratchasima 26 07
Ubonratchathani 19 05
Khonkaen 18 05
Top priority
Source National Statistical Office of Thailand
30
Snail White roadshow in Northeastern part of Thailand
31
Snail White roadshow in Northeastern part of Thailand
32
Snailwhite performs well in CVS but still has great opportunity in Open Trade
Seek for new distribution channel
Increase the use of beauty advisor
to provide product information in
modern trade channels
Source The Nielsen Company
CVS SKU Ranking of Facial Moisturizer as of Q2rsquo2018
1 Garnier Sakura White Pinkish Spf21 Pa+++ 7 Ml 57 97 92 53
2 Garnier Ageless White Spf30 Pa+++ 7 Ml 54 95 88 45
3 Garnier Light Complete White Speed SPF20 Pa+++ 7 Ml 45 97 74 48
4 Snail White Gold SPF30 PA+++ 7 Ml 42 81 02 1
5 Snail White Day Cream SPF20 PA+++ 7 Ml 31 85 01 1
6 Ponds Age Miracle Wrinkle Day 7 Gm 31 93 53 35
7 Smooth-E Natural Source Cream 10 Gm 29 76 00 0
8 Dermo Expertise White Perfect Spf17 Pa++ Serum Cream 7 Ml 25 89 11 8
9 Olay Natural White Pink Fairness
75
Gm 24 91 47 40
10 Rojukiss Other 6 Ml 24 74 - -
Market Share
Q218 Open
Trade
Distribution
Q218
Convenience
Distribution
Q218 Open
Trade
ProductBrandRank Size
Market Share
Q218
Convenience
33
Key challenges and solutions for DDDChannel challenges - solutions
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
34
Don Mueang Airport Market ndash the biggest wholesale skin care market
35
Overview of inbound tourists in Thailand
Expectation of
inbound tourists
in 2018
3755Million tourists
China 28
China Malaysia Korea
Laos Japan India
Russia Vietnam Cambodia
Myanmar Other
Source Tourism Authority of Thailand Company Estimates
Expectation of
inbound Chinese
tourists in 2018
1120Million tourists
Potential MarketInbound Chinese tourists
Target customer
Female Chinese tourists with age between 25-45
years old (65 of female Chinese tourists)
Potential skin care market for
inbound Chinese tourist 3000 million baht
Increase benefit from inbound tourists
To leverage the increase in number of tourists we
have created new business strategy to capture
inbound tourists by using effective communication
tools such as airport free wifi and Chinese
bloggersinfluencers
36
Key challenges and solutions for DDDChannel challenges - solutions
Improve the sale structure of
traditional trade channel after
collaboration with Sino-Pacific
Limited of understanding and
experience on traditional trade
channel and regional focus
Lack of specialized distribution
experts for Chinas mainstream
online channel and too much
reliance on china
Complete the restructuring sales
system and transfer customer
within 3Q 2018
Revamp the marketing strategy for
traditional trade channel and
focusing on the largest consumer
base in the Northeastern of
Thailand
Deal with new potential distributor
who specializes in mainstream
online channel and wholesale
market in China and start a
business in Philippines to capture
new market and new customer
base
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
37
Overview of potential and sizable countries for business expansion across Asia
CHINA
CHINA
bull Market growing at CAGR of 6 forecasted to reach
THB1100 billion in 2021
bull Chinese consumers are willing to trade-up to high-quality
and functional skin care products for a better effect
PHILIPPINES
PHILIPPINES
bull Skin care market is expected to grow robustly at CAGR of
5 reaching THB33 billion in 2021
bull Skin whitening remains one of the most demanded benefits
while serums are gradually becoming increasingly prominent
INDONESIA
INDONESIA
bull Vigorous market growth at 10 CAGR with sales set to
reach THB67 billion by 2021
bull Indonesian consumers prefer all-in-one products that offer all
skin benefits
Expected to expand into new country in the second half of 2018
38
China outlook
Products with CFDA
Online
Cross-border e-commerce
CHINA
Not required CFDA
Mainstream
online platform
Required CFDA
bull Market size is much bigger than
Cross-border e-commerce
bull Allow wholesale transaction
bull Lower transportation cost due
to the bundle shipments
bull Cross-border is temporary
which is subject to change
according to Chinses policy
bull Not eligible for wholesale
transaction
Offline
Required CFDA
bull Currently in talk with one of the
distributors
ALREADY
ENTERED
Main benefits of CFDA
bull More easily accessible
in Mainstream online
platform and offline
channels which the
market is much bigger
than Cross-border e-
commerce alone
bull No risk from the policy
change of Cross-border
e-commerce
NEWNAMU LIFE
SNAILWHITE
SYN-AKE MIST
Q3 2018
NAMU LIFE
SNAILWHITE
WHIPP SOAP
Q1 2018
NAMU LIFE
SNAILWHITE
CLEANSING
Q1 2018
NAMU LIFE
SNAILWHITE
FACIAL CREAM
Q1 2018
39
Philippines outlook
New subsidiary in the Philippines ndash Do Day Dream KCA Corporation
40
FB RealKrisAquino
1200000+ FollowersX
IG Krisaquino
3500000+ FollowersX
Twitter KrisAquino214
1600000+ FollowersX
Youtube TheAquinos
200000+ SubscribersX
Kris AquinoQueen Of All Media
bull One of the most popular celebrities in the Philippinesbull The youngest daughter of Corazon Aquino the 11th
President of the Philippines
41
Philippines outlook
Leverage on Kris Aquinorsquos network and
brand awareness creation by using
marketing activities along with global
FMCG experienced team
Brand awareness creation from two
main products hero which are Snail
White Whipp Soap and Snail White
Facial Cream
Promising growth and outstanding
skincare market size amounting to THB
28000 million
5
4
6
Product availability in 330 Stores over
Philippines
To be 1 of top 30 best selling skincare
brand in Philippines in 2019
Expansion of targeted market to the
nearest and biggest cities
3
2
1
42
Top 5 Market share in Philippines
Philippines outlook
Top 5 brands in Skin Care Top 5 brands in Facial Moisturizers
1 112 Market Share
2 85 Market Share
3 78 Market Share
4 42 Market Share
5 34 Market Share
1 257 Market Share
2 230 Market Share
3 60 Market Share
4 30 Market Share
5 21 Market Share
43
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
44
Revenue from sales in 1H18
Product Group
Distribution Channels
2017 1H17 1H18
Facial Skin Care79
Body Care
2
Facial Cleansing
6
Body Cleansing
7
Sunscreen4
Others2
Facial Skin Care79
Body Care
2
Facial Cleansing
3
Body Cleansing
8
Sunscreen2
Others6
2017 1H17 1H18
Modern Trade25
Traditional Trade and Distribution Partner
40
Export35
Other0
Modern Trade37
Traditional Trade and Distribution Partner
38
Export24
Others1
Facial Skin Care77
Body Care
4
Facial Cleansing
4
Body Cleansing
8
Sunscreen4 Others
3
Modern Trade29
Traditional Trade and Distribution Partner
41
Export30
Others0
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
1H17 1H18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
45
24
22
Profitability in 2Q18
190
608
862
614
512
433
636
697 704 700
2014 2015 2016 1H17 1H18
Gross Profit Gross Margin
37
254
441 452
268213
84
266
355
268
305
278
2014 2015 2016 2017 1H17 1H18
EBITDA EBITDA Margin
28
194
335 351
20917563
203
270
208
238 229
2014 2015 2016 2017 1H17 1H18
Net Profit NP Margin
EBITDA Net Profit
Unit Million baht Unit Million baht
32
3-year target
32
72
3-year target68 ndash 72
Gross Profit
Unit Million baht
68
3-year target22 ndash 24
CONTACT US
DO DAY DREAM PLC
Investor Relations Department
Tel +662-917-3055 Ext808
Fax +662-917-3054
Email irdodaydreamcom
Website wwwdodaydreamcom
Contact person
Ms Chanoknan Thiemrat (Investor Relations)
Email Chanoknantdodaydreamcom
Company satisfaction survey
10
Market Size of Facial Moisturizer
2017 THB 42 billion
Growth 8
Market Share
Q2rsquo17 4
Q2rsquo18 5
No 7in Thailand
Source Euro Monitor The Nielsen Company
New Snailwhite Sachets play
vital role in capturing Market Share
No 5in Supermarket
Hypermarket
Market Share
Q2rsquo17 4
Q2rsquo18 4
SupermarketHypermarket
No 4in Convenience
Stores
Market Share
Q2rsquo17 2
Q2rsquo18 8
Convenience Stores
We are a top-of-mind brand in Thailand
11
Do Day Dream is one of the only 2 Thai manufacturers among top 10
28
8
14
9
11
7
10
0
68
37
55
37
23
16
26
3
14
3
12
1
97
77
52
45
37
35
12
LOreal(Thailand)
Procter ampGamble
(Thailand)
Beiersdorf AgGermany
Unilever ThaiTrading
OtherManufacturer
Dodaydream Smooth-E Mentholatum Aisance Johnson ampJohnson
Consumer
SKUs
Q217
Q218
Market Share ()
78 SKUs 45SKUs 63SKUs 29 SKUs 30 SKUs 8 SKUs 18 SKUs 14 SKUs 24 SKUs 7 SKUs
Top 10 Manufacturers in Thailand (Facial Moisturizer)
hellip
With the lowest No of
SKUs among the top
brands there are rooms
for expanding wider
range of products
40Growth
12
Facial Moisturizer SKU Ranking in Modern Trade Channels as of Q2 2018
(Supermarket Hypermarket Personal Care Store and Convenience Store)
No 4Market share in
Modern Trade
bull The newly launched SKU ldquoSnailwhite Gold 7 Ml quickly rises to No4 after it was first launched in Marrsquo18
bull Day Cream 7 Ml continues to be within top 10 in Modern Trade after more than a full year of product launch
Rank Brand Product SizeMarket Share
2Q 2018
1 Garnier Sakura White SPF 20 PA+++ Sachet 7 Ml 18
2 Garnier Ageless White Day Spf30 Pa+++ Serum Sachet 7 Ml 17
3 Garnier Light Complete White SPF20 Serum Sachet 7 Ml 14
4 Snail White Gold SPF30 PA+++ Cr Sachet 7 Ml 13
5 Snail White Snail White Secretion Filtrate 50 Ml 12
6 Dermo Expertise Revitalift Anti-Wrinkle Spf23 50 Ml 11
7 Smooth-E Natural Source Cream 10 Gm 10
8 Snail White Day Cream SPF20 PA+++ Sachet 7 Ml 09
9 Olay Total Effect 7In1 Day Spf15 50 Gm 09
10 Ponds Age Miracle Wrinkle Correction Sachet 7 Gm 09
No 8Market share in
Modern Trade
No 5Market share in
Modern Trade
3 of Snail White SKUs are among top 10 in modern trade
13
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
14
2018 outlook from 3 key drivers
Penetrating through
convenience store and
traditional trade channel 1
bull Launching Sachets (small size product) with an aim
to capture new customer segments younger age
group and those in up-country
bull Mainly sold through convenience stores and
traditional trade channel with
more than gt400k stores across Thailand Products
Expansion into
King Power Duty Free2
Vibrant opportunity
in Chinese market3
bull Broaden distribution channels through King Power
Duty Free to help increase both brand outlets and
brand awareness for international consumers
bull Expanding to Chinese market which has a value of
more than THB 1 trillion (RMB 200 billion) through
both online platforms and offline channels
bull First Thai skincare brand sold in China Duty Free
Channels
15
King Power Duty Free Stores Expansion
No Branch Status
1 King Power Sivaree
2 King Power Suvarnabhumi Airport
3 King Power Rangnam
NEW in 2018 (entered in 1Q)
4 King Power Chiangmai Airport
NEW in 2018 (entered in 1Q)
5 King Power Phuket
NEW in 2018 (entered in 2Q)
6 King Power Don Mueang Airport
NEW in 2018 (entered in 2Q)
7 King Power Pattaya 3Q18
8 King Power Phuket Airport 3Q18
9 King Power Hatyai Airport TBU
bull No of Customers in King Power Stores (Total Year)
31200000
bull of Chinese Customers in King Power Stores (Total
Year) 55 of Total Customers
bull 60 of Chinese Customers shop in Srivaree
Rangnam and Pattaya locations
Source Brand Buffet Marketing Oops Khao Sod
16
King Power Duty Free Stores Expansion
Source King Power
SNAILWHITE Facial Cream
SNAILWHITE Mask Shot
19
2
17
Challenges and Solutions for DDD
Products
Channels
18
Key challenges and solutions for DDDProduct challenges - solutions
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
19
Key challenges and solutions for DDDProduct challenges - solutions
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
20
Exploration of new potential brands to widen company brand portfolio
DO DAY DREAM
Untapped Market
Untapped Market
Untapped Market
New Market
Skin care Bath and body Dermatological
New Brand
Premium Mass Premium Mass Premium Mass
Potential online market via social commerce channelLaunch a new brand to capture new customers in social commerce channel
Facial beauty is the main source of engine
Source Company Estimates Kantar World Panel
Target customer
Lower premium mass
Female with age between 18-35 years old
Potential market More than 5000 million baht
Communication Channel Social media via Line
Facebook and Instagram
21
Key challenges and solutions for DDDProduct challenges - solutions
Limited product size maybe
incompatible with traditional
trade The corresponding
communication does not match
with the target customers
Add a range of new product sizing
and enhance the direct
communication to target customer
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
22
Snailwhite Sachets are in the key growth driver segment for CVS The Premium Sachets
While the key contribution in sachet products are still in mass segment (Low pricing less and 15 Baht) its growth has been declining The true growth driver for CVS are higher priced sachet at 31-45 Baht Triple digit growth in 2 consecutive years prove consumers are shifting toward the premium sachet segment
Market size of Facial moisturizer in convenience store
Source The Nielsen Company
-15
662
46
Growth
-34
247
2016 2017 2018
No of 31-45 Baht
SKUs in each period
2018 54
2017 43
2016 28
1392 1202
15
Growth23892353
2499
Unit Million baht
53
35
10
2
44
34
17
4
39
31
20
8
23
Key challenges and solutions for DDDProduct challenges - solutions
Direct communication for traditional trade channel
24
Key challenges and solutions for DDDProduct challenges - solutions
Repackaged products to match
with CFDA requirements
together with managing old
designed package to avoid
customer confusion
Repackage all products by using
the universal packages matched
with the requirements and
conditions of every target country
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Limited in product size which is
not suitable with current
distribution channel and the
communication does not match
with the target customers
Add a range of new product sizing
and enhance the direct
communication to target customer
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
25
Challenges and Solutions for DDD
Products
Channels
26
Modern Trade Traditional Trade Special Trade Export
85
Growth
-655
Growth
402
Growth
-435
Growth
Key challenges and solutions for DDDChannel challenges
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
2Q17 2Q18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
Revenue by distribution channels
Special Trade includes King Power Duty Fee and specialty stores - which mainly focus on inbound tourists
27
Key challenges and solutions for DDDChannel challenges - solutions
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
28
Key challenges and solutions for DDDChannel challenges - solutions
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
29
We plan to focus on the Northeastern part of Thailand as a top priority to capture the huge
potential target market
Million people
Population Ranking Total Poplation Age 18-35
Central 227 57
Bangkok 57 14
Chonburi 16 04
Samuthprakarn 13 03
Northern 121 29
Chiangmai 17 42
Chiangrai 13 03
Nakhonsawan 11 03
Southern 94 25
Nakornsrithammarat 15 04
Songkhla 14 04
Suratthani 10 03
Northeastern 220 57
Nakhonratchasima 26 07
Ubonratchathani 19 05
Khonkaen 18 05
Top priority
Source National Statistical Office of Thailand
30
Snail White roadshow in Northeastern part of Thailand
31
Snail White roadshow in Northeastern part of Thailand
32
Snailwhite performs well in CVS but still has great opportunity in Open Trade
Seek for new distribution channel
Increase the use of beauty advisor
to provide product information in
modern trade channels
Source The Nielsen Company
CVS SKU Ranking of Facial Moisturizer as of Q2rsquo2018
1 Garnier Sakura White Pinkish Spf21 Pa+++ 7 Ml 57 97 92 53
2 Garnier Ageless White Spf30 Pa+++ 7 Ml 54 95 88 45
3 Garnier Light Complete White Speed SPF20 Pa+++ 7 Ml 45 97 74 48
4 Snail White Gold SPF30 PA+++ 7 Ml 42 81 02 1
5 Snail White Day Cream SPF20 PA+++ 7 Ml 31 85 01 1
6 Ponds Age Miracle Wrinkle Day 7 Gm 31 93 53 35
7 Smooth-E Natural Source Cream 10 Gm 29 76 00 0
8 Dermo Expertise White Perfect Spf17 Pa++ Serum Cream 7 Ml 25 89 11 8
9 Olay Natural White Pink Fairness
75
Gm 24 91 47 40
10 Rojukiss Other 6 Ml 24 74 - -
Market Share
Q218 Open
Trade
Distribution
Q218
Convenience
Distribution
Q218 Open
Trade
ProductBrandRank Size
Market Share
Q218
Convenience
33
Key challenges and solutions for DDDChannel challenges - solutions
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
34
Don Mueang Airport Market ndash the biggest wholesale skin care market
35
Overview of inbound tourists in Thailand
Expectation of
inbound tourists
in 2018
3755Million tourists
China 28
China Malaysia Korea
Laos Japan India
Russia Vietnam Cambodia
Myanmar Other
Source Tourism Authority of Thailand Company Estimates
Expectation of
inbound Chinese
tourists in 2018
1120Million tourists
Potential MarketInbound Chinese tourists
Target customer
Female Chinese tourists with age between 25-45
years old (65 of female Chinese tourists)
Potential skin care market for
inbound Chinese tourist 3000 million baht
Increase benefit from inbound tourists
To leverage the increase in number of tourists we
have created new business strategy to capture
inbound tourists by using effective communication
tools such as airport free wifi and Chinese
bloggersinfluencers
36
Key challenges and solutions for DDDChannel challenges - solutions
Improve the sale structure of
traditional trade channel after
collaboration with Sino-Pacific
Limited of understanding and
experience on traditional trade
channel and regional focus
Lack of specialized distribution
experts for Chinas mainstream
online channel and too much
reliance on china
Complete the restructuring sales
system and transfer customer
within 3Q 2018
Revamp the marketing strategy for
traditional trade channel and
focusing on the largest consumer
base in the Northeastern of
Thailand
Deal with new potential distributor
who specializes in mainstream
online channel and wholesale
market in China and start a
business in Philippines to capture
new market and new customer
base
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
37
Overview of potential and sizable countries for business expansion across Asia
CHINA
CHINA
bull Market growing at CAGR of 6 forecasted to reach
THB1100 billion in 2021
bull Chinese consumers are willing to trade-up to high-quality
and functional skin care products for a better effect
PHILIPPINES
PHILIPPINES
bull Skin care market is expected to grow robustly at CAGR of
5 reaching THB33 billion in 2021
bull Skin whitening remains one of the most demanded benefits
while serums are gradually becoming increasingly prominent
INDONESIA
INDONESIA
bull Vigorous market growth at 10 CAGR with sales set to
reach THB67 billion by 2021
bull Indonesian consumers prefer all-in-one products that offer all
skin benefits
Expected to expand into new country in the second half of 2018
38
China outlook
Products with CFDA
Online
Cross-border e-commerce
CHINA
Not required CFDA
Mainstream
online platform
Required CFDA
bull Market size is much bigger than
Cross-border e-commerce
bull Allow wholesale transaction
bull Lower transportation cost due
to the bundle shipments
bull Cross-border is temporary
which is subject to change
according to Chinses policy
bull Not eligible for wholesale
transaction
Offline
Required CFDA
bull Currently in talk with one of the
distributors
ALREADY
ENTERED
Main benefits of CFDA
bull More easily accessible
in Mainstream online
platform and offline
channels which the
market is much bigger
than Cross-border e-
commerce alone
bull No risk from the policy
change of Cross-border
e-commerce
NEWNAMU LIFE
SNAILWHITE
SYN-AKE MIST
Q3 2018
NAMU LIFE
SNAILWHITE
WHIPP SOAP
Q1 2018
NAMU LIFE
SNAILWHITE
CLEANSING
Q1 2018
NAMU LIFE
SNAILWHITE
FACIAL CREAM
Q1 2018
39
Philippines outlook
New subsidiary in the Philippines ndash Do Day Dream KCA Corporation
40
FB RealKrisAquino
1200000+ FollowersX
IG Krisaquino
3500000+ FollowersX
Twitter KrisAquino214
1600000+ FollowersX
Youtube TheAquinos
200000+ SubscribersX
Kris AquinoQueen Of All Media
bull One of the most popular celebrities in the Philippinesbull The youngest daughter of Corazon Aquino the 11th
President of the Philippines
41
Philippines outlook
Leverage on Kris Aquinorsquos network and
brand awareness creation by using
marketing activities along with global
FMCG experienced team
Brand awareness creation from two
main products hero which are Snail
White Whipp Soap and Snail White
Facial Cream
Promising growth and outstanding
skincare market size amounting to THB
28000 million
5
4
6
Product availability in 330 Stores over
Philippines
To be 1 of top 30 best selling skincare
brand in Philippines in 2019
Expansion of targeted market to the
nearest and biggest cities
3
2
1
42
Top 5 Market share in Philippines
Philippines outlook
Top 5 brands in Skin Care Top 5 brands in Facial Moisturizers
1 112 Market Share
2 85 Market Share
3 78 Market Share
4 42 Market Share
5 34 Market Share
1 257 Market Share
2 230 Market Share
3 60 Market Share
4 30 Market Share
5 21 Market Share
43
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
44
Revenue from sales in 1H18
Product Group
Distribution Channels
2017 1H17 1H18
Facial Skin Care79
Body Care
2
Facial Cleansing
6
Body Cleansing
7
Sunscreen4
Others2
Facial Skin Care79
Body Care
2
Facial Cleansing
3
Body Cleansing
8
Sunscreen2
Others6
2017 1H17 1H18
Modern Trade25
Traditional Trade and Distribution Partner
40
Export35
Other0
Modern Trade37
Traditional Trade and Distribution Partner
38
Export24
Others1
Facial Skin Care77
Body Care
4
Facial Cleansing
4
Body Cleansing
8
Sunscreen4 Others
3
Modern Trade29
Traditional Trade and Distribution Partner
41
Export30
Others0
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
1H17 1H18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
45
24
22
Profitability in 2Q18
190
608
862
614
512
433
636
697 704 700
2014 2015 2016 1H17 1H18
Gross Profit Gross Margin
37
254
441 452
268213
84
266
355
268
305
278
2014 2015 2016 2017 1H17 1H18
EBITDA EBITDA Margin
28
194
335 351
20917563
203
270
208
238 229
2014 2015 2016 2017 1H17 1H18
Net Profit NP Margin
EBITDA Net Profit
Unit Million baht Unit Million baht
32
3-year target
32
72
3-year target68 ndash 72
Gross Profit
Unit Million baht
68
3-year target22 ndash 24
CONTACT US
DO DAY DREAM PLC
Investor Relations Department
Tel +662-917-3055 Ext808
Fax +662-917-3054
Email irdodaydreamcom
Website wwwdodaydreamcom
Contact person
Ms Chanoknan Thiemrat (Investor Relations)
Email Chanoknantdodaydreamcom
Company satisfaction survey
11
Do Day Dream is one of the only 2 Thai manufacturers among top 10
28
8
14
9
11
7
10
0
68
37
55
37
23
16
26
3
14
3
12
1
97
77
52
45
37
35
12
LOreal(Thailand)
Procter ampGamble
(Thailand)
Beiersdorf AgGermany
Unilever ThaiTrading
OtherManufacturer
Dodaydream Smooth-E Mentholatum Aisance Johnson ampJohnson
Consumer
SKUs
Q217
Q218
Market Share ()
78 SKUs 45SKUs 63SKUs 29 SKUs 30 SKUs 8 SKUs 18 SKUs 14 SKUs 24 SKUs 7 SKUs
Top 10 Manufacturers in Thailand (Facial Moisturizer)
hellip
With the lowest No of
SKUs among the top
brands there are rooms
for expanding wider
range of products
40Growth
12
Facial Moisturizer SKU Ranking in Modern Trade Channels as of Q2 2018
(Supermarket Hypermarket Personal Care Store and Convenience Store)
No 4Market share in
Modern Trade
bull The newly launched SKU ldquoSnailwhite Gold 7 Ml quickly rises to No4 after it was first launched in Marrsquo18
bull Day Cream 7 Ml continues to be within top 10 in Modern Trade after more than a full year of product launch
Rank Brand Product SizeMarket Share
2Q 2018
1 Garnier Sakura White SPF 20 PA+++ Sachet 7 Ml 18
2 Garnier Ageless White Day Spf30 Pa+++ Serum Sachet 7 Ml 17
3 Garnier Light Complete White SPF20 Serum Sachet 7 Ml 14
4 Snail White Gold SPF30 PA+++ Cr Sachet 7 Ml 13
5 Snail White Snail White Secretion Filtrate 50 Ml 12
6 Dermo Expertise Revitalift Anti-Wrinkle Spf23 50 Ml 11
7 Smooth-E Natural Source Cream 10 Gm 10
8 Snail White Day Cream SPF20 PA+++ Sachet 7 Ml 09
9 Olay Total Effect 7In1 Day Spf15 50 Gm 09
10 Ponds Age Miracle Wrinkle Correction Sachet 7 Gm 09
No 8Market share in
Modern Trade
No 5Market share in
Modern Trade
3 of Snail White SKUs are among top 10 in modern trade
13
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
14
2018 outlook from 3 key drivers
Penetrating through
convenience store and
traditional trade channel 1
bull Launching Sachets (small size product) with an aim
to capture new customer segments younger age
group and those in up-country
bull Mainly sold through convenience stores and
traditional trade channel with
more than gt400k stores across Thailand Products
Expansion into
King Power Duty Free2
Vibrant opportunity
in Chinese market3
bull Broaden distribution channels through King Power
Duty Free to help increase both brand outlets and
brand awareness for international consumers
bull Expanding to Chinese market which has a value of
more than THB 1 trillion (RMB 200 billion) through
both online platforms and offline channels
bull First Thai skincare brand sold in China Duty Free
Channels
15
King Power Duty Free Stores Expansion
No Branch Status
1 King Power Sivaree
2 King Power Suvarnabhumi Airport
3 King Power Rangnam
NEW in 2018 (entered in 1Q)
4 King Power Chiangmai Airport
NEW in 2018 (entered in 1Q)
5 King Power Phuket
NEW in 2018 (entered in 2Q)
6 King Power Don Mueang Airport
NEW in 2018 (entered in 2Q)
7 King Power Pattaya 3Q18
8 King Power Phuket Airport 3Q18
9 King Power Hatyai Airport TBU
bull No of Customers in King Power Stores (Total Year)
31200000
bull of Chinese Customers in King Power Stores (Total
Year) 55 of Total Customers
bull 60 of Chinese Customers shop in Srivaree
Rangnam and Pattaya locations
Source Brand Buffet Marketing Oops Khao Sod
16
King Power Duty Free Stores Expansion
Source King Power
SNAILWHITE Facial Cream
SNAILWHITE Mask Shot
19
2
17
Challenges and Solutions for DDD
Products
Channels
18
Key challenges and solutions for DDDProduct challenges - solutions
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
19
Key challenges and solutions for DDDProduct challenges - solutions
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
20
Exploration of new potential brands to widen company brand portfolio
DO DAY DREAM
Untapped Market
Untapped Market
Untapped Market
New Market
Skin care Bath and body Dermatological
New Brand
Premium Mass Premium Mass Premium Mass
Potential online market via social commerce channelLaunch a new brand to capture new customers in social commerce channel
Facial beauty is the main source of engine
Source Company Estimates Kantar World Panel
Target customer
Lower premium mass
Female with age between 18-35 years old
Potential market More than 5000 million baht
Communication Channel Social media via Line
Facebook and Instagram
21
Key challenges and solutions for DDDProduct challenges - solutions
Limited product size maybe
incompatible with traditional
trade The corresponding
communication does not match
with the target customers
Add a range of new product sizing
and enhance the direct
communication to target customer
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
22
Snailwhite Sachets are in the key growth driver segment for CVS The Premium Sachets
While the key contribution in sachet products are still in mass segment (Low pricing less and 15 Baht) its growth has been declining The true growth driver for CVS are higher priced sachet at 31-45 Baht Triple digit growth in 2 consecutive years prove consumers are shifting toward the premium sachet segment
Market size of Facial moisturizer in convenience store
Source The Nielsen Company
-15
662
46
Growth
-34
247
2016 2017 2018
No of 31-45 Baht
SKUs in each period
2018 54
2017 43
2016 28
1392 1202
15
Growth23892353
2499
Unit Million baht
53
35
10
2
44
34
17
4
39
31
20
8
23
Key challenges and solutions for DDDProduct challenges - solutions
Direct communication for traditional trade channel
24
Key challenges and solutions for DDDProduct challenges - solutions
Repackaged products to match
with CFDA requirements
together with managing old
designed package to avoid
customer confusion
Repackage all products by using
the universal packages matched
with the requirements and
conditions of every target country
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Limited in product size which is
not suitable with current
distribution channel and the
communication does not match
with the target customers
Add a range of new product sizing
and enhance the direct
communication to target customer
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
25
Challenges and Solutions for DDD
Products
Channels
26
Modern Trade Traditional Trade Special Trade Export
85
Growth
-655
Growth
402
Growth
-435
Growth
Key challenges and solutions for DDDChannel challenges
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
2Q17 2Q18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
Revenue by distribution channels
Special Trade includes King Power Duty Fee and specialty stores - which mainly focus on inbound tourists
27
Key challenges and solutions for DDDChannel challenges - solutions
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
28
Key challenges and solutions for DDDChannel challenges - solutions
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
29
We plan to focus on the Northeastern part of Thailand as a top priority to capture the huge
potential target market
Million people
Population Ranking Total Poplation Age 18-35
Central 227 57
Bangkok 57 14
Chonburi 16 04
Samuthprakarn 13 03
Northern 121 29
Chiangmai 17 42
Chiangrai 13 03
Nakhonsawan 11 03
Southern 94 25
Nakornsrithammarat 15 04
Songkhla 14 04
Suratthani 10 03
Northeastern 220 57
Nakhonratchasima 26 07
Ubonratchathani 19 05
Khonkaen 18 05
Top priority
Source National Statistical Office of Thailand
30
Snail White roadshow in Northeastern part of Thailand
31
Snail White roadshow in Northeastern part of Thailand
32
Snailwhite performs well in CVS but still has great opportunity in Open Trade
Seek for new distribution channel
Increase the use of beauty advisor
to provide product information in
modern trade channels
Source The Nielsen Company
CVS SKU Ranking of Facial Moisturizer as of Q2rsquo2018
1 Garnier Sakura White Pinkish Spf21 Pa+++ 7 Ml 57 97 92 53
2 Garnier Ageless White Spf30 Pa+++ 7 Ml 54 95 88 45
3 Garnier Light Complete White Speed SPF20 Pa+++ 7 Ml 45 97 74 48
4 Snail White Gold SPF30 PA+++ 7 Ml 42 81 02 1
5 Snail White Day Cream SPF20 PA+++ 7 Ml 31 85 01 1
6 Ponds Age Miracle Wrinkle Day 7 Gm 31 93 53 35
7 Smooth-E Natural Source Cream 10 Gm 29 76 00 0
8 Dermo Expertise White Perfect Spf17 Pa++ Serum Cream 7 Ml 25 89 11 8
9 Olay Natural White Pink Fairness
75
Gm 24 91 47 40
10 Rojukiss Other 6 Ml 24 74 - -
Market Share
Q218 Open
Trade
Distribution
Q218
Convenience
Distribution
Q218 Open
Trade
ProductBrandRank Size
Market Share
Q218
Convenience
33
Key challenges and solutions for DDDChannel challenges - solutions
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
34
Don Mueang Airport Market ndash the biggest wholesale skin care market
35
Overview of inbound tourists in Thailand
Expectation of
inbound tourists
in 2018
3755Million tourists
China 28
China Malaysia Korea
Laos Japan India
Russia Vietnam Cambodia
Myanmar Other
Source Tourism Authority of Thailand Company Estimates
Expectation of
inbound Chinese
tourists in 2018
1120Million tourists
Potential MarketInbound Chinese tourists
Target customer
Female Chinese tourists with age between 25-45
years old (65 of female Chinese tourists)
Potential skin care market for
inbound Chinese tourist 3000 million baht
Increase benefit from inbound tourists
To leverage the increase in number of tourists we
have created new business strategy to capture
inbound tourists by using effective communication
tools such as airport free wifi and Chinese
bloggersinfluencers
36
Key challenges and solutions for DDDChannel challenges - solutions
Improve the sale structure of
traditional trade channel after
collaboration with Sino-Pacific
Limited of understanding and
experience on traditional trade
channel and regional focus
Lack of specialized distribution
experts for Chinas mainstream
online channel and too much
reliance on china
Complete the restructuring sales
system and transfer customer
within 3Q 2018
Revamp the marketing strategy for
traditional trade channel and
focusing on the largest consumer
base in the Northeastern of
Thailand
Deal with new potential distributor
who specializes in mainstream
online channel and wholesale
market in China and start a
business in Philippines to capture
new market and new customer
base
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
37
Overview of potential and sizable countries for business expansion across Asia
CHINA
CHINA
bull Market growing at CAGR of 6 forecasted to reach
THB1100 billion in 2021
bull Chinese consumers are willing to trade-up to high-quality
and functional skin care products for a better effect
PHILIPPINES
PHILIPPINES
bull Skin care market is expected to grow robustly at CAGR of
5 reaching THB33 billion in 2021
bull Skin whitening remains one of the most demanded benefits
while serums are gradually becoming increasingly prominent
INDONESIA
INDONESIA
bull Vigorous market growth at 10 CAGR with sales set to
reach THB67 billion by 2021
bull Indonesian consumers prefer all-in-one products that offer all
skin benefits
Expected to expand into new country in the second half of 2018
38
China outlook
Products with CFDA
Online
Cross-border e-commerce
CHINA
Not required CFDA
Mainstream
online platform
Required CFDA
bull Market size is much bigger than
Cross-border e-commerce
bull Allow wholesale transaction
bull Lower transportation cost due
to the bundle shipments
bull Cross-border is temporary
which is subject to change
according to Chinses policy
bull Not eligible for wholesale
transaction
Offline
Required CFDA
bull Currently in talk with one of the
distributors
ALREADY
ENTERED
Main benefits of CFDA
bull More easily accessible
in Mainstream online
platform and offline
channels which the
market is much bigger
than Cross-border e-
commerce alone
bull No risk from the policy
change of Cross-border
e-commerce
NEWNAMU LIFE
SNAILWHITE
SYN-AKE MIST
Q3 2018
NAMU LIFE
SNAILWHITE
WHIPP SOAP
Q1 2018
NAMU LIFE
SNAILWHITE
CLEANSING
Q1 2018
NAMU LIFE
SNAILWHITE
FACIAL CREAM
Q1 2018
39
Philippines outlook
New subsidiary in the Philippines ndash Do Day Dream KCA Corporation
40
FB RealKrisAquino
1200000+ FollowersX
IG Krisaquino
3500000+ FollowersX
Twitter KrisAquino214
1600000+ FollowersX
Youtube TheAquinos
200000+ SubscribersX
Kris AquinoQueen Of All Media
bull One of the most popular celebrities in the Philippinesbull The youngest daughter of Corazon Aquino the 11th
President of the Philippines
41
Philippines outlook
Leverage on Kris Aquinorsquos network and
brand awareness creation by using
marketing activities along with global
FMCG experienced team
Brand awareness creation from two
main products hero which are Snail
White Whipp Soap and Snail White
Facial Cream
Promising growth and outstanding
skincare market size amounting to THB
28000 million
5
4
6
Product availability in 330 Stores over
Philippines
To be 1 of top 30 best selling skincare
brand in Philippines in 2019
Expansion of targeted market to the
nearest and biggest cities
3
2
1
42
Top 5 Market share in Philippines
Philippines outlook
Top 5 brands in Skin Care Top 5 brands in Facial Moisturizers
1 112 Market Share
2 85 Market Share
3 78 Market Share
4 42 Market Share
5 34 Market Share
1 257 Market Share
2 230 Market Share
3 60 Market Share
4 30 Market Share
5 21 Market Share
43
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
44
Revenue from sales in 1H18
Product Group
Distribution Channels
2017 1H17 1H18
Facial Skin Care79
Body Care
2
Facial Cleansing
6
Body Cleansing
7
Sunscreen4
Others2
Facial Skin Care79
Body Care
2
Facial Cleansing
3
Body Cleansing
8
Sunscreen2
Others6
2017 1H17 1H18
Modern Trade25
Traditional Trade and Distribution Partner
40
Export35
Other0
Modern Trade37
Traditional Trade and Distribution Partner
38
Export24
Others1
Facial Skin Care77
Body Care
4
Facial Cleansing
4
Body Cleansing
8
Sunscreen4 Others
3
Modern Trade29
Traditional Trade and Distribution Partner
41
Export30
Others0
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
1H17 1H18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
45
24
22
Profitability in 2Q18
190
608
862
614
512
433
636
697 704 700
2014 2015 2016 1H17 1H18
Gross Profit Gross Margin
37
254
441 452
268213
84
266
355
268
305
278
2014 2015 2016 2017 1H17 1H18
EBITDA EBITDA Margin
28
194
335 351
20917563
203
270
208
238 229
2014 2015 2016 2017 1H17 1H18
Net Profit NP Margin
EBITDA Net Profit
Unit Million baht Unit Million baht
32
3-year target
32
72
3-year target68 ndash 72
Gross Profit
Unit Million baht
68
3-year target22 ndash 24
CONTACT US
DO DAY DREAM PLC
Investor Relations Department
Tel +662-917-3055 Ext808
Fax +662-917-3054
Email irdodaydreamcom
Website wwwdodaydreamcom
Contact person
Ms Chanoknan Thiemrat (Investor Relations)
Email Chanoknantdodaydreamcom
Company satisfaction survey
12
Facial Moisturizer SKU Ranking in Modern Trade Channels as of Q2 2018
(Supermarket Hypermarket Personal Care Store and Convenience Store)
No 4Market share in
Modern Trade
bull The newly launched SKU ldquoSnailwhite Gold 7 Ml quickly rises to No4 after it was first launched in Marrsquo18
bull Day Cream 7 Ml continues to be within top 10 in Modern Trade after more than a full year of product launch
Rank Brand Product SizeMarket Share
2Q 2018
1 Garnier Sakura White SPF 20 PA+++ Sachet 7 Ml 18
2 Garnier Ageless White Day Spf30 Pa+++ Serum Sachet 7 Ml 17
3 Garnier Light Complete White SPF20 Serum Sachet 7 Ml 14
4 Snail White Gold SPF30 PA+++ Cr Sachet 7 Ml 13
5 Snail White Snail White Secretion Filtrate 50 Ml 12
6 Dermo Expertise Revitalift Anti-Wrinkle Spf23 50 Ml 11
7 Smooth-E Natural Source Cream 10 Gm 10
8 Snail White Day Cream SPF20 PA+++ Sachet 7 Ml 09
9 Olay Total Effect 7In1 Day Spf15 50 Gm 09
10 Ponds Age Miracle Wrinkle Correction Sachet 7 Gm 09
No 8Market share in
Modern Trade
No 5Market share in
Modern Trade
3 of Snail White SKUs are among top 10 in modern trade
13
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
14
2018 outlook from 3 key drivers
Penetrating through
convenience store and
traditional trade channel 1
bull Launching Sachets (small size product) with an aim
to capture new customer segments younger age
group and those in up-country
bull Mainly sold through convenience stores and
traditional trade channel with
more than gt400k stores across Thailand Products
Expansion into
King Power Duty Free2
Vibrant opportunity
in Chinese market3
bull Broaden distribution channels through King Power
Duty Free to help increase both brand outlets and
brand awareness for international consumers
bull Expanding to Chinese market which has a value of
more than THB 1 trillion (RMB 200 billion) through
both online platforms and offline channels
bull First Thai skincare brand sold in China Duty Free
Channels
15
King Power Duty Free Stores Expansion
No Branch Status
1 King Power Sivaree
2 King Power Suvarnabhumi Airport
3 King Power Rangnam
NEW in 2018 (entered in 1Q)
4 King Power Chiangmai Airport
NEW in 2018 (entered in 1Q)
5 King Power Phuket
NEW in 2018 (entered in 2Q)
6 King Power Don Mueang Airport
NEW in 2018 (entered in 2Q)
7 King Power Pattaya 3Q18
8 King Power Phuket Airport 3Q18
9 King Power Hatyai Airport TBU
bull No of Customers in King Power Stores (Total Year)
31200000
bull of Chinese Customers in King Power Stores (Total
Year) 55 of Total Customers
bull 60 of Chinese Customers shop in Srivaree
Rangnam and Pattaya locations
Source Brand Buffet Marketing Oops Khao Sod
16
King Power Duty Free Stores Expansion
Source King Power
SNAILWHITE Facial Cream
SNAILWHITE Mask Shot
19
2
17
Challenges and Solutions for DDD
Products
Channels
18
Key challenges and solutions for DDDProduct challenges - solutions
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
19
Key challenges and solutions for DDDProduct challenges - solutions
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
20
Exploration of new potential brands to widen company brand portfolio
DO DAY DREAM
Untapped Market
Untapped Market
Untapped Market
New Market
Skin care Bath and body Dermatological
New Brand
Premium Mass Premium Mass Premium Mass
Potential online market via social commerce channelLaunch a new brand to capture new customers in social commerce channel
Facial beauty is the main source of engine
Source Company Estimates Kantar World Panel
Target customer
Lower premium mass
Female with age between 18-35 years old
Potential market More than 5000 million baht
Communication Channel Social media via Line
Facebook and Instagram
21
Key challenges and solutions for DDDProduct challenges - solutions
Limited product size maybe
incompatible with traditional
trade The corresponding
communication does not match
with the target customers
Add a range of new product sizing
and enhance the direct
communication to target customer
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
22
Snailwhite Sachets are in the key growth driver segment for CVS The Premium Sachets
While the key contribution in sachet products are still in mass segment (Low pricing less and 15 Baht) its growth has been declining The true growth driver for CVS are higher priced sachet at 31-45 Baht Triple digit growth in 2 consecutive years prove consumers are shifting toward the premium sachet segment
Market size of Facial moisturizer in convenience store
Source The Nielsen Company
-15
662
46
Growth
-34
247
2016 2017 2018
No of 31-45 Baht
SKUs in each period
2018 54
2017 43
2016 28
1392 1202
15
Growth23892353
2499
Unit Million baht
53
35
10
2
44
34
17
4
39
31
20
8
23
Key challenges and solutions for DDDProduct challenges - solutions
Direct communication for traditional trade channel
24
Key challenges and solutions for DDDProduct challenges - solutions
Repackaged products to match
with CFDA requirements
together with managing old
designed package to avoid
customer confusion
Repackage all products by using
the universal packages matched
with the requirements and
conditions of every target country
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Limited in product size which is
not suitable with current
distribution channel and the
communication does not match
with the target customers
Add a range of new product sizing
and enhance the direct
communication to target customer
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
25
Challenges and Solutions for DDD
Products
Channels
26
Modern Trade Traditional Trade Special Trade Export
85
Growth
-655
Growth
402
Growth
-435
Growth
Key challenges and solutions for DDDChannel challenges
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
2Q17 2Q18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
Revenue by distribution channels
Special Trade includes King Power Duty Fee and specialty stores - which mainly focus on inbound tourists
27
Key challenges and solutions for DDDChannel challenges - solutions
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
28
Key challenges and solutions for DDDChannel challenges - solutions
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
29
We plan to focus on the Northeastern part of Thailand as a top priority to capture the huge
potential target market
Million people
Population Ranking Total Poplation Age 18-35
Central 227 57
Bangkok 57 14
Chonburi 16 04
Samuthprakarn 13 03
Northern 121 29
Chiangmai 17 42
Chiangrai 13 03
Nakhonsawan 11 03
Southern 94 25
Nakornsrithammarat 15 04
Songkhla 14 04
Suratthani 10 03
Northeastern 220 57
Nakhonratchasima 26 07
Ubonratchathani 19 05
Khonkaen 18 05
Top priority
Source National Statistical Office of Thailand
30
Snail White roadshow in Northeastern part of Thailand
31
Snail White roadshow in Northeastern part of Thailand
32
Snailwhite performs well in CVS but still has great opportunity in Open Trade
Seek for new distribution channel
Increase the use of beauty advisor
to provide product information in
modern trade channels
Source The Nielsen Company
CVS SKU Ranking of Facial Moisturizer as of Q2rsquo2018
1 Garnier Sakura White Pinkish Spf21 Pa+++ 7 Ml 57 97 92 53
2 Garnier Ageless White Spf30 Pa+++ 7 Ml 54 95 88 45
3 Garnier Light Complete White Speed SPF20 Pa+++ 7 Ml 45 97 74 48
4 Snail White Gold SPF30 PA+++ 7 Ml 42 81 02 1
5 Snail White Day Cream SPF20 PA+++ 7 Ml 31 85 01 1
6 Ponds Age Miracle Wrinkle Day 7 Gm 31 93 53 35
7 Smooth-E Natural Source Cream 10 Gm 29 76 00 0
8 Dermo Expertise White Perfect Spf17 Pa++ Serum Cream 7 Ml 25 89 11 8
9 Olay Natural White Pink Fairness
75
Gm 24 91 47 40
10 Rojukiss Other 6 Ml 24 74 - -
Market Share
Q218 Open
Trade
Distribution
Q218
Convenience
Distribution
Q218 Open
Trade
ProductBrandRank Size
Market Share
Q218
Convenience
33
Key challenges and solutions for DDDChannel challenges - solutions
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
34
Don Mueang Airport Market ndash the biggest wholesale skin care market
35
Overview of inbound tourists in Thailand
Expectation of
inbound tourists
in 2018
3755Million tourists
China 28
China Malaysia Korea
Laos Japan India
Russia Vietnam Cambodia
Myanmar Other
Source Tourism Authority of Thailand Company Estimates
Expectation of
inbound Chinese
tourists in 2018
1120Million tourists
Potential MarketInbound Chinese tourists
Target customer
Female Chinese tourists with age between 25-45
years old (65 of female Chinese tourists)
Potential skin care market for
inbound Chinese tourist 3000 million baht
Increase benefit from inbound tourists
To leverage the increase in number of tourists we
have created new business strategy to capture
inbound tourists by using effective communication
tools such as airport free wifi and Chinese
bloggersinfluencers
36
Key challenges and solutions for DDDChannel challenges - solutions
Improve the sale structure of
traditional trade channel after
collaboration with Sino-Pacific
Limited of understanding and
experience on traditional trade
channel and regional focus
Lack of specialized distribution
experts for Chinas mainstream
online channel and too much
reliance on china
Complete the restructuring sales
system and transfer customer
within 3Q 2018
Revamp the marketing strategy for
traditional trade channel and
focusing on the largest consumer
base in the Northeastern of
Thailand
Deal with new potential distributor
who specializes in mainstream
online channel and wholesale
market in China and start a
business in Philippines to capture
new market and new customer
base
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
37
Overview of potential and sizable countries for business expansion across Asia
CHINA
CHINA
bull Market growing at CAGR of 6 forecasted to reach
THB1100 billion in 2021
bull Chinese consumers are willing to trade-up to high-quality
and functional skin care products for a better effect
PHILIPPINES
PHILIPPINES
bull Skin care market is expected to grow robustly at CAGR of
5 reaching THB33 billion in 2021
bull Skin whitening remains one of the most demanded benefits
while serums are gradually becoming increasingly prominent
INDONESIA
INDONESIA
bull Vigorous market growth at 10 CAGR with sales set to
reach THB67 billion by 2021
bull Indonesian consumers prefer all-in-one products that offer all
skin benefits
Expected to expand into new country in the second half of 2018
38
China outlook
Products with CFDA
Online
Cross-border e-commerce
CHINA
Not required CFDA
Mainstream
online platform
Required CFDA
bull Market size is much bigger than
Cross-border e-commerce
bull Allow wholesale transaction
bull Lower transportation cost due
to the bundle shipments
bull Cross-border is temporary
which is subject to change
according to Chinses policy
bull Not eligible for wholesale
transaction
Offline
Required CFDA
bull Currently in talk with one of the
distributors
ALREADY
ENTERED
Main benefits of CFDA
bull More easily accessible
in Mainstream online
platform and offline
channels which the
market is much bigger
than Cross-border e-
commerce alone
bull No risk from the policy
change of Cross-border
e-commerce
NEWNAMU LIFE
SNAILWHITE
SYN-AKE MIST
Q3 2018
NAMU LIFE
SNAILWHITE
WHIPP SOAP
Q1 2018
NAMU LIFE
SNAILWHITE
CLEANSING
Q1 2018
NAMU LIFE
SNAILWHITE
FACIAL CREAM
Q1 2018
39
Philippines outlook
New subsidiary in the Philippines ndash Do Day Dream KCA Corporation
40
FB RealKrisAquino
1200000+ FollowersX
IG Krisaquino
3500000+ FollowersX
Twitter KrisAquino214
1600000+ FollowersX
Youtube TheAquinos
200000+ SubscribersX
Kris AquinoQueen Of All Media
bull One of the most popular celebrities in the Philippinesbull The youngest daughter of Corazon Aquino the 11th
President of the Philippines
41
Philippines outlook
Leverage on Kris Aquinorsquos network and
brand awareness creation by using
marketing activities along with global
FMCG experienced team
Brand awareness creation from two
main products hero which are Snail
White Whipp Soap and Snail White
Facial Cream
Promising growth and outstanding
skincare market size amounting to THB
28000 million
5
4
6
Product availability in 330 Stores over
Philippines
To be 1 of top 30 best selling skincare
brand in Philippines in 2019
Expansion of targeted market to the
nearest and biggest cities
3
2
1
42
Top 5 Market share in Philippines
Philippines outlook
Top 5 brands in Skin Care Top 5 brands in Facial Moisturizers
1 112 Market Share
2 85 Market Share
3 78 Market Share
4 42 Market Share
5 34 Market Share
1 257 Market Share
2 230 Market Share
3 60 Market Share
4 30 Market Share
5 21 Market Share
43
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
44
Revenue from sales in 1H18
Product Group
Distribution Channels
2017 1H17 1H18
Facial Skin Care79
Body Care
2
Facial Cleansing
6
Body Cleansing
7
Sunscreen4
Others2
Facial Skin Care79
Body Care
2
Facial Cleansing
3
Body Cleansing
8
Sunscreen2
Others6
2017 1H17 1H18
Modern Trade25
Traditional Trade and Distribution Partner
40
Export35
Other0
Modern Trade37
Traditional Trade and Distribution Partner
38
Export24
Others1
Facial Skin Care77
Body Care
4
Facial Cleansing
4
Body Cleansing
8
Sunscreen4 Others
3
Modern Trade29
Traditional Trade and Distribution Partner
41
Export30
Others0
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
1H17 1H18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
45
24
22
Profitability in 2Q18
190
608
862
614
512
433
636
697 704 700
2014 2015 2016 1H17 1H18
Gross Profit Gross Margin
37
254
441 452
268213
84
266
355
268
305
278
2014 2015 2016 2017 1H17 1H18
EBITDA EBITDA Margin
28
194
335 351
20917563
203
270
208
238 229
2014 2015 2016 2017 1H17 1H18
Net Profit NP Margin
EBITDA Net Profit
Unit Million baht Unit Million baht
32
3-year target
32
72
3-year target68 ndash 72
Gross Profit
Unit Million baht
68
3-year target22 ndash 24
CONTACT US
DO DAY DREAM PLC
Investor Relations Department
Tel +662-917-3055 Ext808
Fax +662-917-3054
Email irdodaydreamcom
Website wwwdodaydreamcom
Contact person
Ms Chanoknan Thiemrat (Investor Relations)
Email Chanoknantdodaydreamcom
Company satisfaction survey
13
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
14
2018 outlook from 3 key drivers
Penetrating through
convenience store and
traditional trade channel 1
bull Launching Sachets (small size product) with an aim
to capture new customer segments younger age
group and those in up-country
bull Mainly sold through convenience stores and
traditional trade channel with
more than gt400k stores across Thailand Products
Expansion into
King Power Duty Free2
Vibrant opportunity
in Chinese market3
bull Broaden distribution channels through King Power
Duty Free to help increase both brand outlets and
brand awareness for international consumers
bull Expanding to Chinese market which has a value of
more than THB 1 trillion (RMB 200 billion) through
both online platforms and offline channels
bull First Thai skincare brand sold in China Duty Free
Channels
15
King Power Duty Free Stores Expansion
No Branch Status
1 King Power Sivaree
2 King Power Suvarnabhumi Airport
3 King Power Rangnam
NEW in 2018 (entered in 1Q)
4 King Power Chiangmai Airport
NEW in 2018 (entered in 1Q)
5 King Power Phuket
NEW in 2018 (entered in 2Q)
6 King Power Don Mueang Airport
NEW in 2018 (entered in 2Q)
7 King Power Pattaya 3Q18
8 King Power Phuket Airport 3Q18
9 King Power Hatyai Airport TBU
bull No of Customers in King Power Stores (Total Year)
31200000
bull of Chinese Customers in King Power Stores (Total
Year) 55 of Total Customers
bull 60 of Chinese Customers shop in Srivaree
Rangnam and Pattaya locations
Source Brand Buffet Marketing Oops Khao Sod
16
King Power Duty Free Stores Expansion
Source King Power
SNAILWHITE Facial Cream
SNAILWHITE Mask Shot
19
2
17
Challenges and Solutions for DDD
Products
Channels
18
Key challenges and solutions for DDDProduct challenges - solutions
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
19
Key challenges and solutions for DDDProduct challenges - solutions
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
20
Exploration of new potential brands to widen company brand portfolio
DO DAY DREAM
Untapped Market
Untapped Market
Untapped Market
New Market
Skin care Bath and body Dermatological
New Brand
Premium Mass Premium Mass Premium Mass
Potential online market via social commerce channelLaunch a new brand to capture new customers in social commerce channel
Facial beauty is the main source of engine
Source Company Estimates Kantar World Panel
Target customer
Lower premium mass
Female with age between 18-35 years old
Potential market More than 5000 million baht
Communication Channel Social media via Line
Facebook and Instagram
21
Key challenges and solutions for DDDProduct challenges - solutions
Limited product size maybe
incompatible with traditional
trade The corresponding
communication does not match
with the target customers
Add a range of new product sizing
and enhance the direct
communication to target customer
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
22
Snailwhite Sachets are in the key growth driver segment for CVS The Premium Sachets
While the key contribution in sachet products are still in mass segment (Low pricing less and 15 Baht) its growth has been declining The true growth driver for CVS are higher priced sachet at 31-45 Baht Triple digit growth in 2 consecutive years prove consumers are shifting toward the premium sachet segment
Market size of Facial moisturizer in convenience store
Source The Nielsen Company
-15
662
46
Growth
-34
247
2016 2017 2018
No of 31-45 Baht
SKUs in each period
2018 54
2017 43
2016 28
1392 1202
15
Growth23892353
2499
Unit Million baht
53
35
10
2
44
34
17
4
39
31
20
8
23
Key challenges and solutions for DDDProduct challenges - solutions
Direct communication for traditional trade channel
24
Key challenges and solutions for DDDProduct challenges - solutions
Repackaged products to match
with CFDA requirements
together with managing old
designed package to avoid
customer confusion
Repackage all products by using
the universal packages matched
with the requirements and
conditions of every target country
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Limited in product size which is
not suitable with current
distribution channel and the
communication does not match
with the target customers
Add a range of new product sizing
and enhance the direct
communication to target customer
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
25
Challenges and Solutions for DDD
Products
Channels
26
Modern Trade Traditional Trade Special Trade Export
85
Growth
-655
Growth
402
Growth
-435
Growth
Key challenges and solutions for DDDChannel challenges
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
2Q17 2Q18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
Revenue by distribution channels
Special Trade includes King Power Duty Fee and specialty stores - which mainly focus on inbound tourists
27
Key challenges and solutions for DDDChannel challenges - solutions
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
28
Key challenges and solutions for DDDChannel challenges - solutions
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
29
We plan to focus on the Northeastern part of Thailand as a top priority to capture the huge
potential target market
Million people
Population Ranking Total Poplation Age 18-35
Central 227 57
Bangkok 57 14
Chonburi 16 04
Samuthprakarn 13 03
Northern 121 29
Chiangmai 17 42
Chiangrai 13 03
Nakhonsawan 11 03
Southern 94 25
Nakornsrithammarat 15 04
Songkhla 14 04
Suratthani 10 03
Northeastern 220 57
Nakhonratchasima 26 07
Ubonratchathani 19 05
Khonkaen 18 05
Top priority
Source National Statistical Office of Thailand
30
Snail White roadshow in Northeastern part of Thailand
31
Snail White roadshow in Northeastern part of Thailand
32
Snailwhite performs well in CVS but still has great opportunity in Open Trade
Seek for new distribution channel
Increase the use of beauty advisor
to provide product information in
modern trade channels
Source The Nielsen Company
CVS SKU Ranking of Facial Moisturizer as of Q2rsquo2018
1 Garnier Sakura White Pinkish Spf21 Pa+++ 7 Ml 57 97 92 53
2 Garnier Ageless White Spf30 Pa+++ 7 Ml 54 95 88 45
3 Garnier Light Complete White Speed SPF20 Pa+++ 7 Ml 45 97 74 48
4 Snail White Gold SPF30 PA+++ 7 Ml 42 81 02 1
5 Snail White Day Cream SPF20 PA+++ 7 Ml 31 85 01 1
6 Ponds Age Miracle Wrinkle Day 7 Gm 31 93 53 35
7 Smooth-E Natural Source Cream 10 Gm 29 76 00 0
8 Dermo Expertise White Perfect Spf17 Pa++ Serum Cream 7 Ml 25 89 11 8
9 Olay Natural White Pink Fairness
75
Gm 24 91 47 40
10 Rojukiss Other 6 Ml 24 74 - -
Market Share
Q218 Open
Trade
Distribution
Q218
Convenience
Distribution
Q218 Open
Trade
ProductBrandRank Size
Market Share
Q218
Convenience
33
Key challenges and solutions for DDDChannel challenges - solutions
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
34
Don Mueang Airport Market ndash the biggest wholesale skin care market
35
Overview of inbound tourists in Thailand
Expectation of
inbound tourists
in 2018
3755Million tourists
China 28
China Malaysia Korea
Laos Japan India
Russia Vietnam Cambodia
Myanmar Other
Source Tourism Authority of Thailand Company Estimates
Expectation of
inbound Chinese
tourists in 2018
1120Million tourists
Potential MarketInbound Chinese tourists
Target customer
Female Chinese tourists with age between 25-45
years old (65 of female Chinese tourists)
Potential skin care market for
inbound Chinese tourist 3000 million baht
Increase benefit from inbound tourists
To leverage the increase in number of tourists we
have created new business strategy to capture
inbound tourists by using effective communication
tools such as airport free wifi and Chinese
bloggersinfluencers
36
Key challenges and solutions for DDDChannel challenges - solutions
Improve the sale structure of
traditional trade channel after
collaboration with Sino-Pacific
Limited of understanding and
experience on traditional trade
channel and regional focus
Lack of specialized distribution
experts for Chinas mainstream
online channel and too much
reliance on china
Complete the restructuring sales
system and transfer customer
within 3Q 2018
Revamp the marketing strategy for
traditional trade channel and
focusing on the largest consumer
base in the Northeastern of
Thailand
Deal with new potential distributor
who specializes in mainstream
online channel and wholesale
market in China and start a
business in Philippines to capture
new market and new customer
base
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
37
Overview of potential and sizable countries for business expansion across Asia
CHINA
CHINA
bull Market growing at CAGR of 6 forecasted to reach
THB1100 billion in 2021
bull Chinese consumers are willing to trade-up to high-quality
and functional skin care products for a better effect
PHILIPPINES
PHILIPPINES
bull Skin care market is expected to grow robustly at CAGR of
5 reaching THB33 billion in 2021
bull Skin whitening remains one of the most demanded benefits
while serums are gradually becoming increasingly prominent
INDONESIA
INDONESIA
bull Vigorous market growth at 10 CAGR with sales set to
reach THB67 billion by 2021
bull Indonesian consumers prefer all-in-one products that offer all
skin benefits
Expected to expand into new country in the second half of 2018
38
China outlook
Products with CFDA
Online
Cross-border e-commerce
CHINA
Not required CFDA
Mainstream
online platform
Required CFDA
bull Market size is much bigger than
Cross-border e-commerce
bull Allow wholesale transaction
bull Lower transportation cost due
to the bundle shipments
bull Cross-border is temporary
which is subject to change
according to Chinses policy
bull Not eligible for wholesale
transaction
Offline
Required CFDA
bull Currently in talk with one of the
distributors
ALREADY
ENTERED
Main benefits of CFDA
bull More easily accessible
in Mainstream online
platform and offline
channels which the
market is much bigger
than Cross-border e-
commerce alone
bull No risk from the policy
change of Cross-border
e-commerce
NEWNAMU LIFE
SNAILWHITE
SYN-AKE MIST
Q3 2018
NAMU LIFE
SNAILWHITE
WHIPP SOAP
Q1 2018
NAMU LIFE
SNAILWHITE
CLEANSING
Q1 2018
NAMU LIFE
SNAILWHITE
FACIAL CREAM
Q1 2018
39
Philippines outlook
New subsidiary in the Philippines ndash Do Day Dream KCA Corporation
40
FB RealKrisAquino
1200000+ FollowersX
IG Krisaquino
3500000+ FollowersX
Twitter KrisAquino214
1600000+ FollowersX
Youtube TheAquinos
200000+ SubscribersX
Kris AquinoQueen Of All Media
bull One of the most popular celebrities in the Philippinesbull The youngest daughter of Corazon Aquino the 11th
President of the Philippines
41
Philippines outlook
Leverage on Kris Aquinorsquos network and
brand awareness creation by using
marketing activities along with global
FMCG experienced team
Brand awareness creation from two
main products hero which are Snail
White Whipp Soap and Snail White
Facial Cream
Promising growth and outstanding
skincare market size amounting to THB
28000 million
5
4
6
Product availability in 330 Stores over
Philippines
To be 1 of top 30 best selling skincare
brand in Philippines in 2019
Expansion of targeted market to the
nearest and biggest cities
3
2
1
42
Top 5 Market share in Philippines
Philippines outlook
Top 5 brands in Skin Care Top 5 brands in Facial Moisturizers
1 112 Market Share
2 85 Market Share
3 78 Market Share
4 42 Market Share
5 34 Market Share
1 257 Market Share
2 230 Market Share
3 60 Market Share
4 30 Market Share
5 21 Market Share
43
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
44
Revenue from sales in 1H18
Product Group
Distribution Channels
2017 1H17 1H18
Facial Skin Care79
Body Care
2
Facial Cleansing
6
Body Cleansing
7
Sunscreen4
Others2
Facial Skin Care79
Body Care
2
Facial Cleansing
3
Body Cleansing
8
Sunscreen2
Others6
2017 1H17 1H18
Modern Trade25
Traditional Trade and Distribution Partner
40
Export35
Other0
Modern Trade37
Traditional Trade and Distribution Partner
38
Export24
Others1
Facial Skin Care77
Body Care
4
Facial Cleansing
4
Body Cleansing
8
Sunscreen4 Others
3
Modern Trade29
Traditional Trade and Distribution Partner
41
Export30
Others0
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
1H17 1H18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
45
24
22
Profitability in 2Q18
190
608
862
614
512
433
636
697 704 700
2014 2015 2016 1H17 1H18
Gross Profit Gross Margin
37
254
441 452
268213
84
266
355
268
305
278
2014 2015 2016 2017 1H17 1H18
EBITDA EBITDA Margin
28
194
335 351
20917563
203
270
208
238 229
2014 2015 2016 2017 1H17 1H18
Net Profit NP Margin
EBITDA Net Profit
Unit Million baht Unit Million baht
32
3-year target
32
72
3-year target68 ndash 72
Gross Profit
Unit Million baht
68
3-year target22 ndash 24
CONTACT US
DO DAY DREAM PLC
Investor Relations Department
Tel +662-917-3055 Ext808
Fax +662-917-3054
Email irdodaydreamcom
Website wwwdodaydreamcom
Contact person
Ms Chanoknan Thiemrat (Investor Relations)
Email Chanoknantdodaydreamcom
Company satisfaction survey
14
2018 outlook from 3 key drivers
Penetrating through
convenience store and
traditional trade channel 1
bull Launching Sachets (small size product) with an aim
to capture new customer segments younger age
group and those in up-country
bull Mainly sold through convenience stores and
traditional trade channel with
more than gt400k stores across Thailand Products
Expansion into
King Power Duty Free2
Vibrant opportunity
in Chinese market3
bull Broaden distribution channels through King Power
Duty Free to help increase both brand outlets and
brand awareness for international consumers
bull Expanding to Chinese market which has a value of
more than THB 1 trillion (RMB 200 billion) through
both online platforms and offline channels
bull First Thai skincare brand sold in China Duty Free
Channels
15
King Power Duty Free Stores Expansion
No Branch Status
1 King Power Sivaree
2 King Power Suvarnabhumi Airport
3 King Power Rangnam
NEW in 2018 (entered in 1Q)
4 King Power Chiangmai Airport
NEW in 2018 (entered in 1Q)
5 King Power Phuket
NEW in 2018 (entered in 2Q)
6 King Power Don Mueang Airport
NEW in 2018 (entered in 2Q)
7 King Power Pattaya 3Q18
8 King Power Phuket Airport 3Q18
9 King Power Hatyai Airport TBU
bull No of Customers in King Power Stores (Total Year)
31200000
bull of Chinese Customers in King Power Stores (Total
Year) 55 of Total Customers
bull 60 of Chinese Customers shop in Srivaree
Rangnam and Pattaya locations
Source Brand Buffet Marketing Oops Khao Sod
16
King Power Duty Free Stores Expansion
Source King Power
SNAILWHITE Facial Cream
SNAILWHITE Mask Shot
19
2
17
Challenges and Solutions for DDD
Products
Channels
18
Key challenges and solutions for DDDProduct challenges - solutions
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
19
Key challenges and solutions for DDDProduct challenges - solutions
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
20
Exploration of new potential brands to widen company brand portfolio
DO DAY DREAM
Untapped Market
Untapped Market
Untapped Market
New Market
Skin care Bath and body Dermatological
New Brand
Premium Mass Premium Mass Premium Mass
Potential online market via social commerce channelLaunch a new brand to capture new customers in social commerce channel
Facial beauty is the main source of engine
Source Company Estimates Kantar World Panel
Target customer
Lower premium mass
Female with age between 18-35 years old
Potential market More than 5000 million baht
Communication Channel Social media via Line
Facebook and Instagram
21
Key challenges and solutions for DDDProduct challenges - solutions
Limited product size maybe
incompatible with traditional
trade The corresponding
communication does not match
with the target customers
Add a range of new product sizing
and enhance the direct
communication to target customer
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
22
Snailwhite Sachets are in the key growth driver segment for CVS The Premium Sachets
While the key contribution in sachet products are still in mass segment (Low pricing less and 15 Baht) its growth has been declining The true growth driver for CVS are higher priced sachet at 31-45 Baht Triple digit growth in 2 consecutive years prove consumers are shifting toward the premium sachet segment
Market size of Facial moisturizer in convenience store
Source The Nielsen Company
-15
662
46
Growth
-34
247
2016 2017 2018
No of 31-45 Baht
SKUs in each period
2018 54
2017 43
2016 28
1392 1202
15
Growth23892353
2499
Unit Million baht
53
35
10
2
44
34
17
4
39
31
20
8
23
Key challenges and solutions for DDDProduct challenges - solutions
Direct communication for traditional trade channel
24
Key challenges and solutions for DDDProduct challenges - solutions
Repackaged products to match
with CFDA requirements
together with managing old
designed package to avoid
customer confusion
Repackage all products by using
the universal packages matched
with the requirements and
conditions of every target country
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Limited in product size which is
not suitable with current
distribution channel and the
communication does not match
with the target customers
Add a range of new product sizing
and enhance the direct
communication to target customer
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
25
Challenges and Solutions for DDD
Products
Channels
26
Modern Trade Traditional Trade Special Trade Export
85
Growth
-655
Growth
402
Growth
-435
Growth
Key challenges and solutions for DDDChannel challenges
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
2Q17 2Q18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
Revenue by distribution channels
Special Trade includes King Power Duty Fee and specialty stores - which mainly focus on inbound tourists
27
Key challenges and solutions for DDDChannel challenges - solutions
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
28
Key challenges and solutions for DDDChannel challenges - solutions
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
29
We plan to focus on the Northeastern part of Thailand as a top priority to capture the huge
potential target market
Million people
Population Ranking Total Poplation Age 18-35
Central 227 57
Bangkok 57 14
Chonburi 16 04
Samuthprakarn 13 03
Northern 121 29
Chiangmai 17 42
Chiangrai 13 03
Nakhonsawan 11 03
Southern 94 25
Nakornsrithammarat 15 04
Songkhla 14 04
Suratthani 10 03
Northeastern 220 57
Nakhonratchasima 26 07
Ubonratchathani 19 05
Khonkaen 18 05
Top priority
Source National Statistical Office of Thailand
30
Snail White roadshow in Northeastern part of Thailand
31
Snail White roadshow in Northeastern part of Thailand
32
Snailwhite performs well in CVS but still has great opportunity in Open Trade
Seek for new distribution channel
Increase the use of beauty advisor
to provide product information in
modern trade channels
Source The Nielsen Company
CVS SKU Ranking of Facial Moisturizer as of Q2rsquo2018
1 Garnier Sakura White Pinkish Spf21 Pa+++ 7 Ml 57 97 92 53
2 Garnier Ageless White Spf30 Pa+++ 7 Ml 54 95 88 45
3 Garnier Light Complete White Speed SPF20 Pa+++ 7 Ml 45 97 74 48
4 Snail White Gold SPF30 PA+++ 7 Ml 42 81 02 1
5 Snail White Day Cream SPF20 PA+++ 7 Ml 31 85 01 1
6 Ponds Age Miracle Wrinkle Day 7 Gm 31 93 53 35
7 Smooth-E Natural Source Cream 10 Gm 29 76 00 0
8 Dermo Expertise White Perfect Spf17 Pa++ Serum Cream 7 Ml 25 89 11 8
9 Olay Natural White Pink Fairness
75
Gm 24 91 47 40
10 Rojukiss Other 6 Ml 24 74 - -
Market Share
Q218 Open
Trade
Distribution
Q218
Convenience
Distribution
Q218 Open
Trade
ProductBrandRank Size
Market Share
Q218
Convenience
33
Key challenges and solutions for DDDChannel challenges - solutions
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
34
Don Mueang Airport Market ndash the biggest wholesale skin care market
35
Overview of inbound tourists in Thailand
Expectation of
inbound tourists
in 2018
3755Million tourists
China 28
China Malaysia Korea
Laos Japan India
Russia Vietnam Cambodia
Myanmar Other
Source Tourism Authority of Thailand Company Estimates
Expectation of
inbound Chinese
tourists in 2018
1120Million tourists
Potential MarketInbound Chinese tourists
Target customer
Female Chinese tourists with age between 25-45
years old (65 of female Chinese tourists)
Potential skin care market for
inbound Chinese tourist 3000 million baht
Increase benefit from inbound tourists
To leverage the increase in number of tourists we
have created new business strategy to capture
inbound tourists by using effective communication
tools such as airport free wifi and Chinese
bloggersinfluencers
36
Key challenges and solutions for DDDChannel challenges - solutions
Improve the sale structure of
traditional trade channel after
collaboration with Sino-Pacific
Limited of understanding and
experience on traditional trade
channel and regional focus
Lack of specialized distribution
experts for Chinas mainstream
online channel and too much
reliance on china
Complete the restructuring sales
system and transfer customer
within 3Q 2018
Revamp the marketing strategy for
traditional trade channel and
focusing on the largest consumer
base in the Northeastern of
Thailand
Deal with new potential distributor
who specializes in mainstream
online channel and wholesale
market in China and start a
business in Philippines to capture
new market and new customer
base
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
37
Overview of potential and sizable countries for business expansion across Asia
CHINA
CHINA
bull Market growing at CAGR of 6 forecasted to reach
THB1100 billion in 2021
bull Chinese consumers are willing to trade-up to high-quality
and functional skin care products for a better effect
PHILIPPINES
PHILIPPINES
bull Skin care market is expected to grow robustly at CAGR of
5 reaching THB33 billion in 2021
bull Skin whitening remains one of the most demanded benefits
while serums are gradually becoming increasingly prominent
INDONESIA
INDONESIA
bull Vigorous market growth at 10 CAGR with sales set to
reach THB67 billion by 2021
bull Indonesian consumers prefer all-in-one products that offer all
skin benefits
Expected to expand into new country in the second half of 2018
38
China outlook
Products with CFDA
Online
Cross-border e-commerce
CHINA
Not required CFDA
Mainstream
online platform
Required CFDA
bull Market size is much bigger than
Cross-border e-commerce
bull Allow wholesale transaction
bull Lower transportation cost due
to the bundle shipments
bull Cross-border is temporary
which is subject to change
according to Chinses policy
bull Not eligible for wholesale
transaction
Offline
Required CFDA
bull Currently in talk with one of the
distributors
ALREADY
ENTERED
Main benefits of CFDA
bull More easily accessible
in Mainstream online
platform and offline
channels which the
market is much bigger
than Cross-border e-
commerce alone
bull No risk from the policy
change of Cross-border
e-commerce
NEWNAMU LIFE
SNAILWHITE
SYN-AKE MIST
Q3 2018
NAMU LIFE
SNAILWHITE
WHIPP SOAP
Q1 2018
NAMU LIFE
SNAILWHITE
CLEANSING
Q1 2018
NAMU LIFE
SNAILWHITE
FACIAL CREAM
Q1 2018
39
Philippines outlook
New subsidiary in the Philippines ndash Do Day Dream KCA Corporation
40
FB RealKrisAquino
1200000+ FollowersX
IG Krisaquino
3500000+ FollowersX
Twitter KrisAquino214
1600000+ FollowersX
Youtube TheAquinos
200000+ SubscribersX
Kris AquinoQueen Of All Media
bull One of the most popular celebrities in the Philippinesbull The youngest daughter of Corazon Aquino the 11th
President of the Philippines
41
Philippines outlook
Leverage on Kris Aquinorsquos network and
brand awareness creation by using
marketing activities along with global
FMCG experienced team
Brand awareness creation from two
main products hero which are Snail
White Whipp Soap and Snail White
Facial Cream
Promising growth and outstanding
skincare market size amounting to THB
28000 million
5
4
6
Product availability in 330 Stores over
Philippines
To be 1 of top 30 best selling skincare
brand in Philippines in 2019
Expansion of targeted market to the
nearest and biggest cities
3
2
1
42
Top 5 Market share in Philippines
Philippines outlook
Top 5 brands in Skin Care Top 5 brands in Facial Moisturizers
1 112 Market Share
2 85 Market Share
3 78 Market Share
4 42 Market Share
5 34 Market Share
1 257 Market Share
2 230 Market Share
3 60 Market Share
4 30 Market Share
5 21 Market Share
43
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
44
Revenue from sales in 1H18
Product Group
Distribution Channels
2017 1H17 1H18
Facial Skin Care79
Body Care
2
Facial Cleansing
6
Body Cleansing
7
Sunscreen4
Others2
Facial Skin Care79
Body Care
2
Facial Cleansing
3
Body Cleansing
8
Sunscreen2
Others6
2017 1H17 1H18
Modern Trade25
Traditional Trade and Distribution Partner
40
Export35
Other0
Modern Trade37
Traditional Trade and Distribution Partner
38
Export24
Others1
Facial Skin Care77
Body Care
4
Facial Cleansing
4
Body Cleansing
8
Sunscreen4 Others
3
Modern Trade29
Traditional Trade and Distribution Partner
41
Export30
Others0
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
1H17 1H18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
45
24
22
Profitability in 2Q18
190
608
862
614
512
433
636
697 704 700
2014 2015 2016 1H17 1H18
Gross Profit Gross Margin
37
254
441 452
268213
84
266
355
268
305
278
2014 2015 2016 2017 1H17 1H18
EBITDA EBITDA Margin
28
194
335 351
20917563
203
270
208
238 229
2014 2015 2016 2017 1H17 1H18
Net Profit NP Margin
EBITDA Net Profit
Unit Million baht Unit Million baht
32
3-year target
32
72
3-year target68 ndash 72
Gross Profit
Unit Million baht
68
3-year target22 ndash 24
CONTACT US
DO DAY DREAM PLC
Investor Relations Department
Tel +662-917-3055 Ext808
Fax +662-917-3054
Email irdodaydreamcom
Website wwwdodaydreamcom
Contact person
Ms Chanoknan Thiemrat (Investor Relations)
Email Chanoknantdodaydreamcom
Company satisfaction survey
15
King Power Duty Free Stores Expansion
No Branch Status
1 King Power Sivaree
2 King Power Suvarnabhumi Airport
3 King Power Rangnam
NEW in 2018 (entered in 1Q)
4 King Power Chiangmai Airport
NEW in 2018 (entered in 1Q)
5 King Power Phuket
NEW in 2018 (entered in 2Q)
6 King Power Don Mueang Airport
NEW in 2018 (entered in 2Q)
7 King Power Pattaya 3Q18
8 King Power Phuket Airport 3Q18
9 King Power Hatyai Airport TBU
bull No of Customers in King Power Stores (Total Year)
31200000
bull of Chinese Customers in King Power Stores (Total
Year) 55 of Total Customers
bull 60 of Chinese Customers shop in Srivaree
Rangnam and Pattaya locations
Source Brand Buffet Marketing Oops Khao Sod
16
King Power Duty Free Stores Expansion
Source King Power
SNAILWHITE Facial Cream
SNAILWHITE Mask Shot
19
2
17
Challenges and Solutions for DDD
Products
Channels
18
Key challenges and solutions for DDDProduct challenges - solutions
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
19
Key challenges and solutions for DDDProduct challenges - solutions
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
20
Exploration of new potential brands to widen company brand portfolio
DO DAY DREAM
Untapped Market
Untapped Market
Untapped Market
New Market
Skin care Bath and body Dermatological
New Brand
Premium Mass Premium Mass Premium Mass
Potential online market via social commerce channelLaunch a new brand to capture new customers in social commerce channel
Facial beauty is the main source of engine
Source Company Estimates Kantar World Panel
Target customer
Lower premium mass
Female with age between 18-35 years old
Potential market More than 5000 million baht
Communication Channel Social media via Line
Facebook and Instagram
21
Key challenges and solutions for DDDProduct challenges - solutions
Limited product size maybe
incompatible with traditional
trade The corresponding
communication does not match
with the target customers
Add a range of new product sizing
and enhance the direct
communication to target customer
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
22
Snailwhite Sachets are in the key growth driver segment for CVS The Premium Sachets
While the key contribution in sachet products are still in mass segment (Low pricing less and 15 Baht) its growth has been declining The true growth driver for CVS are higher priced sachet at 31-45 Baht Triple digit growth in 2 consecutive years prove consumers are shifting toward the premium sachet segment
Market size of Facial moisturizer in convenience store
Source The Nielsen Company
-15
662
46
Growth
-34
247
2016 2017 2018
No of 31-45 Baht
SKUs in each period
2018 54
2017 43
2016 28
1392 1202
15
Growth23892353
2499
Unit Million baht
53
35
10
2
44
34
17
4
39
31
20
8
23
Key challenges and solutions for DDDProduct challenges - solutions
Direct communication for traditional trade channel
24
Key challenges and solutions for DDDProduct challenges - solutions
Repackaged products to match
with CFDA requirements
together with managing old
designed package to avoid
customer confusion
Repackage all products by using
the universal packages matched
with the requirements and
conditions of every target country
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Limited in product size which is
not suitable with current
distribution channel and the
communication does not match
with the target customers
Add a range of new product sizing
and enhance the direct
communication to target customer
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
25
Challenges and Solutions for DDD
Products
Channels
26
Modern Trade Traditional Trade Special Trade Export
85
Growth
-655
Growth
402
Growth
-435
Growth
Key challenges and solutions for DDDChannel challenges
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
2Q17 2Q18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
Revenue by distribution channels
Special Trade includes King Power Duty Fee and specialty stores - which mainly focus on inbound tourists
27
Key challenges and solutions for DDDChannel challenges - solutions
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
28
Key challenges and solutions for DDDChannel challenges - solutions
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
29
We plan to focus on the Northeastern part of Thailand as a top priority to capture the huge
potential target market
Million people
Population Ranking Total Poplation Age 18-35
Central 227 57
Bangkok 57 14
Chonburi 16 04
Samuthprakarn 13 03
Northern 121 29
Chiangmai 17 42
Chiangrai 13 03
Nakhonsawan 11 03
Southern 94 25
Nakornsrithammarat 15 04
Songkhla 14 04
Suratthani 10 03
Northeastern 220 57
Nakhonratchasima 26 07
Ubonratchathani 19 05
Khonkaen 18 05
Top priority
Source National Statistical Office of Thailand
30
Snail White roadshow in Northeastern part of Thailand
31
Snail White roadshow in Northeastern part of Thailand
32
Snailwhite performs well in CVS but still has great opportunity in Open Trade
Seek for new distribution channel
Increase the use of beauty advisor
to provide product information in
modern trade channels
Source The Nielsen Company
CVS SKU Ranking of Facial Moisturizer as of Q2rsquo2018
1 Garnier Sakura White Pinkish Spf21 Pa+++ 7 Ml 57 97 92 53
2 Garnier Ageless White Spf30 Pa+++ 7 Ml 54 95 88 45
3 Garnier Light Complete White Speed SPF20 Pa+++ 7 Ml 45 97 74 48
4 Snail White Gold SPF30 PA+++ 7 Ml 42 81 02 1
5 Snail White Day Cream SPF20 PA+++ 7 Ml 31 85 01 1
6 Ponds Age Miracle Wrinkle Day 7 Gm 31 93 53 35
7 Smooth-E Natural Source Cream 10 Gm 29 76 00 0
8 Dermo Expertise White Perfect Spf17 Pa++ Serum Cream 7 Ml 25 89 11 8
9 Olay Natural White Pink Fairness
75
Gm 24 91 47 40
10 Rojukiss Other 6 Ml 24 74 - -
Market Share
Q218 Open
Trade
Distribution
Q218
Convenience
Distribution
Q218 Open
Trade
ProductBrandRank Size
Market Share
Q218
Convenience
33
Key challenges and solutions for DDDChannel challenges - solutions
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
34
Don Mueang Airport Market ndash the biggest wholesale skin care market
35
Overview of inbound tourists in Thailand
Expectation of
inbound tourists
in 2018
3755Million tourists
China 28
China Malaysia Korea
Laos Japan India
Russia Vietnam Cambodia
Myanmar Other
Source Tourism Authority of Thailand Company Estimates
Expectation of
inbound Chinese
tourists in 2018
1120Million tourists
Potential MarketInbound Chinese tourists
Target customer
Female Chinese tourists with age between 25-45
years old (65 of female Chinese tourists)
Potential skin care market for
inbound Chinese tourist 3000 million baht
Increase benefit from inbound tourists
To leverage the increase in number of tourists we
have created new business strategy to capture
inbound tourists by using effective communication
tools such as airport free wifi and Chinese
bloggersinfluencers
36
Key challenges and solutions for DDDChannel challenges - solutions
Improve the sale structure of
traditional trade channel after
collaboration with Sino-Pacific
Limited of understanding and
experience on traditional trade
channel and regional focus
Lack of specialized distribution
experts for Chinas mainstream
online channel and too much
reliance on china
Complete the restructuring sales
system and transfer customer
within 3Q 2018
Revamp the marketing strategy for
traditional trade channel and
focusing on the largest consumer
base in the Northeastern of
Thailand
Deal with new potential distributor
who specializes in mainstream
online channel and wholesale
market in China and start a
business in Philippines to capture
new market and new customer
base
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
37
Overview of potential and sizable countries for business expansion across Asia
CHINA
CHINA
bull Market growing at CAGR of 6 forecasted to reach
THB1100 billion in 2021
bull Chinese consumers are willing to trade-up to high-quality
and functional skin care products for a better effect
PHILIPPINES
PHILIPPINES
bull Skin care market is expected to grow robustly at CAGR of
5 reaching THB33 billion in 2021
bull Skin whitening remains one of the most demanded benefits
while serums are gradually becoming increasingly prominent
INDONESIA
INDONESIA
bull Vigorous market growth at 10 CAGR with sales set to
reach THB67 billion by 2021
bull Indonesian consumers prefer all-in-one products that offer all
skin benefits
Expected to expand into new country in the second half of 2018
38
China outlook
Products with CFDA
Online
Cross-border e-commerce
CHINA
Not required CFDA
Mainstream
online platform
Required CFDA
bull Market size is much bigger than
Cross-border e-commerce
bull Allow wholesale transaction
bull Lower transportation cost due
to the bundle shipments
bull Cross-border is temporary
which is subject to change
according to Chinses policy
bull Not eligible for wholesale
transaction
Offline
Required CFDA
bull Currently in talk with one of the
distributors
ALREADY
ENTERED
Main benefits of CFDA
bull More easily accessible
in Mainstream online
platform and offline
channels which the
market is much bigger
than Cross-border e-
commerce alone
bull No risk from the policy
change of Cross-border
e-commerce
NEWNAMU LIFE
SNAILWHITE
SYN-AKE MIST
Q3 2018
NAMU LIFE
SNAILWHITE
WHIPP SOAP
Q1 2018
NAMU LIFE
SNAILWHITE
CLEANSING
Q1 2018
NAMU LIFE
SNAILWHITE
FACIAL CREAM
Q1 2018
39
Philippines outlook
New subsidiary in the Philippines ndash Do Day Dream KCA Corporation
40
FB RealKrisAquino
1200000+ FollowersX
IG Krisaquino
3500000+ FollowersX
Twitter KrisAquino214
1600000+ FollowersX
Youtube TheAquinos
200000+ SubscribersX
Kris AquinoQueen Of All Media
bull One of the most popular celebrities in the Philippinesbull The youngest daughter of Corazon Aquino the 11th
President of the Philippines
41
Philippines outlook
Leverage on Kris Aquinorsquos network and
brand awareness creation by using
marketing activities along with global
FMCG experienced team
Brand awareness creation from two
main products hero which are Snail
White Whipp Soap and Snail White
Facial Cream
Promising growth and outstanding
skincare market size amounting to THB
28000 million
5
4
6
Product availability in 330 Stores over
Philippines
To be 1 of top 30 best selling skincare
brand in Philippines in 2019
Expansion of targeted market to the
nearest and biggest cities
3
2
1
42
Top 5 Market share in Philippines
Philippines outlook
Top 5 brands in Skin Care Top 5 brands in Facial Moisturizers
1 112 Market Share
2 85 Market Share
3 78 Market Share
4 42 Market Share
5 34 Market Share
1 257 Market Share
2 230 Market Share
3 60 Market Share
4 30 Market Share
5 21 Market Share
43
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
44
Revenue from sales in 1H18
Product Group
Distribution Channels
2017 1H17 1H18
Facial Skin Care79
Body Care
2
Facial Cleansing
6
Body Cleansing
7
Sunscreen4
Others2
Facial Skin Care79
Body Care
2
Facial Cleansing
3
Body Cleansing
8
Sunscreen2
Others6
2017 1H17 1H18
Modern Trade25
Traditional Trade and Distribution Partner
40
Export35
Other0
Modern Trade37
Traditional Trade and Distribution Partner
38
Export24
Others1
Facial Skin Care77
Body Care
4
Facial Cleansing
4
Body Cleansing
8
Sunscreen4 Others
3
Modern Trade29
Traditional Trade and Distribution Partner
41
Export30
Others0
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
1H17 1H18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
45
24
22
Profitability in 2Q18
190
608
862
614
512
433
636
697 704 700
2014 2015 2016 1H17 1H18
Gross Profit Gross Margin
37
254
441 452
268213
84
266
355
268
305
278
2014 2015 2016 2017 1H17 1H18
EBITDA EBITDA Margin
28
194
335 351
20917563
203
270
208
238 229
2014 2015 2016 2017 1H17 1H18
Net Profit NP Margin
EBITDA Net Profit
Unit Million baht Unit Million baht
32
3-year target
32
72
3-year target68 ndash 72
Gross Profit
Unit Million baht
68
3-year target22 ndash 24
CONTACT US
DO DAY DREAM PLC
Investor Relations Department
Tel +662-917-3055 Ext808
Fax +662-917-3054
Email irdodaydreamcom
Website wwwdodaydreamcom
Contact person
Ms Chanoknan Thiemrat (Investor Relations)
Email Chanoknantdodaydreamcom
Company satisfaction survey
16
King Power Duty Free Stores Expansion
Source King Power
SNAILWHITE Facial Cream
SNAILWHITE Mask Shot
19
2
17
Challenges and Solutions for DDD
Products
Channels
18
Key challenges and solutions for DDDProduct challenges - solutions
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
19
Key challenges and solutions for DDDProduct challenges - solutions
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
20
Exploration of new potential brands to widen company brand portfolio
DO DAY DREAM
Untapped Market
Untapped Market
Untapped Market
New Market
Skin care Bath and body Dermatological
New Brand
Premium Mass Premium Mass Premium Mass
Potential online market via social commerce channelLaunch a new brand to capture new customers in social commerce channel
Facial beauty is the main source of engine
Source Company Estimates Kantar World Panel
Target customer
Lower premium mass
Female with age between 18-35 years old
Potential market More than 5000 million baht
Communication Channel Social media via Line
Facebook and Instagram
21
Key challenges and solutions for DDDProduct challenges - solutions
Limited product size maybe
incompatible with traditional
trade The corresponding
communication does not match
with the target customers
Add a range of new product sizing
and enhance the direct
communication to target customer
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
22
Snailwhite Sachets are in the key growth driver segment for CVS The Premium Sachets
While the key contribution in sachet products are still in mass segment (Low pricing less and 15 Baht) its growth has been declining The true growth driver for CVS are higher priced sachet at 31-45 Baht Triple digit growth in 2 consecutive years prove consumers are shifting toward the premium sachet segment
Market size of Facial moisturizer in convenience store
Source The Nielsen Company
-15
662
46
Growth
-34
247
2016 2017 2018
No of 31-45 Baht
SKUs in each period
2018 54
2017 43
2016 28
1392 1202
15
Growth23892353
2499
Unit Million baht
53
35
10
2
44
34
17
4
39
31
20
8
23
Key challenges and solutions for DDDProduct challenges - solutions
Direct communication for traditional trade channel
24
Key challenges and solutions for DDDProduct challenges - solutions
Repackaged products to match
with CFDA requirements
together with managing old
designed package to avoid
customer confusion
Repackage all products by using
the universal packages matched
with the requirements and
conditions of every target country
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Limited in product size which is
not suitable with current
distribution channel and the
communication does not match
with the target customers
Add a range of new product sizing
and enhance the direct
communication to target customer
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
25
Challenges and Solutions for DDD
Products
Channels
26
Modern Trade Traditional Trade Special Trade Export
85
Growth
-655
Growth
402
Growth
-435
Growth
Key challenges and solutions for DDDChannel challenges
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
2Q17 2Q18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
Revenue by distribution channels
Special Trade includes King Power Duty Fee and specialty stores - which mainly focus on inbound tourists
27
Key challenges and solutions for DDDChannel challenges - solutions
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
28
Key challenges and solutions for DDDChannel challenges - solutions
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
29
We plan to focus on the Northeastern part of Thailand as a top priority to capture the huge
potential target market
Million people
Population Ranking Total Poplation Age 18-35
Central 227 57
Bangkok 57 14
Chonburi 16 04
Samuthprakarn 13 03
Northern 121 29
Chiangmai 17 42
Chiangrai 13 03
Nakhonsawan 11 03
Southern 94 25
Nakornsrithammarat 15 04
Songkhla 14 04
Suratthani 10 03
Northeastern 220 57
Nakhonratchasima 26 07
Ubonratchathani 19 05
Khonkaen 18 05
Top priority
Source National Statistical Office of Thailand
30
Snail White roadshow in Northeastern part of Thailand
31
Snail White roadshow in Northeastern part of Thailand
32
Snailwhite performs well in CVS but still has great opportunity in Open Trade
Seek for new distribution channel
Increase the use of beauty advisor
to provide product information in
modern trade channels
Source The Nielsen Company
CVS SKU Ranking of Facial Moisturizer as of Q2rsquo2018
1 Garnier Sakura White Pinkish Spf21 Pa+++ 7 Ml 57 97 92 53
2 Garnier Ageless White Spf30 Pa+++ 7 Ml 54 95 88 45
3 Garnier Light Complete White Speed SPF20 Pa+++ 7 Ml 45 97 74 48
4 Snail White Gold SPF30 PA+++ 7 Ml 42 81 02 1
5 Snail White Day Cream SPF20 PA+++ 7 Ml 31 85 01 1
6 Ponds Age Miracle Wrinkle Day 7 Gm 31 93 53 35
7 Smooth-E Natural Source Cream 10 Gm 29 76 00 0
8 Dermo Expertise White Perfect Spf17 Pa++ Serum Cream 7 Ml 25 89 11 8
9 Olay Natural White Pink Fairness
75
Gm 24 91 47 40
10 Rojukiss Other 6 Ml 24 74 - -
Market Share
Q218 Open
Trade
Distribution
Q218
Convenience
Distribution
Q218 Open
Trade
ProductBrandRank Size
Market Share
Q218
Convenience
33
Key challenges and solutions for DDDChannel challenges - solutions
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
34
Don Mueang Airport Market ndash the biggest wholesale skin care market
35
Overview of inbound tourists in Thailand
Expectation of
inbound tourists
in 2018
3755Million tourists
China 28
China Malaysia Korea
Laos Japan India
Russia Vietnam Cambodia
Myanmar Other
Source Tourism Authority of Thailand Company Estimates
Expectation of
inbound Chinese
tourists in 2018
1120Million tourists
Potential MarketInbound Chinese tourists
Target customer
Female Chinese tourists with age between 25-45
years old (65 of female Chinese tourists)
Potential skin care market for
inbound Chinese tourist 3000 million baht
Increase benefit from inbound tourists
To leverage the increase in number of tourists we
have created new business strategy to capture
inbound tourists by using effective communication
tools such as airport free wifi and Chinese
bloggersinfluencers
36
Key challenges and solutions for DDDChannel challenges - solutions
Improve the sale structure of
traditional trade channel after
collaboration with Sino-Pacific
Limited of understanding and
experience on traditional trade
channel and regional focus
Lack of specialized distribution
experts for Chinas mainstream
online channel and too much
reliance on china
Complete the restructuring sales
system and transfer customer
within 3Q 2018
Revamp the marketing strategy for
traditional trade channel and
focusing on the largest consumer
base in the Northeastern of
Thailand
Deal with new potential distributor
who specializes in mainstream
online channel and wholesale
market in China and start a
business in Philippines to capture
new market and new customer
base
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
37
Overview of potential and sizable countries for business expansion across Asia
CHINA
CHINA
bull Market growing at CAGR of 6 forecasted to reach
THB1100 billion in 2021
bull Chinese consumers are willing to trade-up to high-quality
and functional skin care products for a better effect
PHILIPPINES
PHILIPPINES
bull Skin care market is expected to grow robustly at CAGR of
5 reaching THB33 billion in 2021
bull Skin whitening remains one of the most demanded benefits
while serums are gradually becoming increasingly prominent
INDONESIA
INDONESIA
bull Vigorous market growth at 10 CAGR with sales set to
reach THB67 billion by 2021
bull Indonesian consumers prefer all-in-one products that offer all
skin benefits
Expected to expand into new country in the second half of 2018
38
China outlook
Products with CFDA
Online
Cross-border e-commerce
CHINA
Not required CFDA
Mainstream
online platform
Required CFDA
bull Market size is much bigger than
Cross-border e-commerce
bull Allow wholesale transaction
bull Lower transportation cost due
to the bundle shipments
bull Cross-border is temporary
which is subject to change
according to Chinses policy
bull Not eligible for wholesale
transaction
Offline
Required CFDA
bull Currently in talk with one of the
distributors
ALREADY
ENTERED
Main benefits of CFDA
bull More easily accessible
in Mainstream online
platform and offline
channels which the
market is much bigger
than Cross-border e-
commerce alone
bull No risk from the policy
change of Cross-border
e-commerce
NEWNAMU LIFE
SNAILWHITE
SYN-AKE MIST
Q3 2018
NAMU LIFE
SNAILWHITE
WHIPP SOAP
Q1 2018
NAMU LIFE
SNAILWHITE
CLEANSING
Q1 2018
NAMU LIFE
SNAILWHITE
FACIAL CREAM
Q1 2018
39
Philippines outlook
New subsidiary in the Philippines ndash Do Day Dream KCA Corporation
40
FB RealKrisAquino
1200000+ FollowersX
IG Krisaquino
3500000+ FollowersX
Twitter KrisAquino214
1600000+ FollowersX
Youtube TheAquinos
200000+ SubscribersX
Kris AquinoQueen Of All Media
bull One of the most popular celebrities in the Philippinesbull The youngest daughter of Corazon Aquino the 11th
President of the Philippines
41
Philippines outlook
Leverage on Kris Aquinorsquos network and
brand awareness creation by using
marketing activities along with global
FMCG experienced team
Brand awareness creation from two
main products hero which are Snail
White Whipp Soap and Snail White
Facial Cream
Promising growth and outstanding
skincare market size amounting to THB
28000 million
5
4
6
Product availability in 330 Stores over
Philippines
To be 1 of top 30 best selling skincare
brand in Philippines in 2019
Expansion of targeted market to the
nearest and biggest cities
3
2
1
42
Top 5 Market share in Philippines
Philippines outlook
Top 5 brands in Skin Care Top 5 brands in Facial Moisturizers
1 112 Market Share
2 85 Market Share
3 78 Market Share
4 42 Market Share
5 34 Market Share
1 257 Market Share
2 230 Market Share
3 60 Market Share
4 30 Market Share
5 21 Market Share
43
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
44
Revenue from sales in 1H18
Product Group
Distribution Channels
2017 1H17 1H18
Facial Skin Care79
Body Care
2
Facial Cleansing
6
Body Cleansing
7
Sunscreen4
Others2
Facial Skin Care79
Body Care
2
Facial Cleansing
3
Body Cleansing
8
Sunscreen2
Others6
2017 1H17 1H18
Modern Trade25
Traditional Trade and Distribution Partner
40
Export35
Other0
Modern Trade37
Traditional Trade and Distribution Partner
38
Export24
Others1
Facial Skin Care77
Body Care
4
Facial Cleansing
4
Body Cleansing
8
Sunscreen4 Others
3
Modern Trade29
Traditional Trade and Distribution Partner
41
Export30
Others0
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
1H17 1H18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
45
24
22
Profitability in 2Q18
190
608
862
614
512
433
636
697 704 700
2014 2015 2016 1H17 1H18
Gross Profit Gross Margin
37
254
441 452
268213
84
266
355
268
305
278
2014 2015 2016 2017 1H17 1H18
EBITDA EBITDA Margin
28
194
335 351
20917563
203
270
208
238 229
2014 2015 2016 2017 1H17 1H18
Net Profit NP Margin
EBITDA Net Profit
Unit Million baht Unit Million baht
32
3-year target
32
72
3-year target68 ndash 72
Gross Profit
Unit Million baht
68
3-year target22 ndash 24
CONTACT US
DO DAY DREAM PLC
Investor Relations Department
Tel +662-917-3055 Ext808
Fax +662-917-3054
Email irdodaydreamcom
Website wwwdodaydreamcom
Contact person
Ms Chanoknan Thiemrat (Investor Relations)
Email Chanoknantdodaydreamcom
Company satisfaction survey
17
Challenges and Solutions for DDD
Products
Channels
18
Key challenges and solutions for DDDProduct challenges - solutions
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
19
Key challenges and solutions for DDDProduct challenges - solutions
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
20
Exploration of new potential brands to widen company brand portfolio
DO DAY DREAM
Untapped Market
Untapped Market
Untapped Market
New Market
Skin care Bath and body Dermatological
New Brand
Premium Mass Premium Mass Premium Mass
Potential online market via social commerce channelLaunch a new brand to capture new customers in social commerce channel
Facial beauty is the main source of engine
Source Company Estimates Kantar World Panel
Target customer
Lower premium mass
Female with age between 18-35 years old
Potential market More than 5000 million baht
Communication Channel Social media via Line
Facebook and Instagram
21
Key challenges and solutions for DDDProduct challenges - solutions
Limited product size maybe
incompatible with traditional
trade The corresponding
communication does not match
with the target customers
Add a range of new product sizing
and enhance the direct
communication to target customer
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
22
Snailwhite Sachets are in the key growth driver segment for CVS The Premium Sachets
While the key contribution in sachet products are still in mass segment (Low pricing less and 15 Baht) its growth has been declining The true growth driver for CVS are higher priced sachet at 31-45 Baht Triple digit growth in 2 consecutive years prove consumers are shifting toward the premium sachet segment
Market size of Facial moisturizer in convenience store
Source The Nielsen Company
-15
662
46
Growth
-34
247
2016 2017 2018
No of 31-45 Baht
SKUs in each period
2018 54
2017 43
2016 28
1392 1202
15
Growth23892353
2499
Unit Million baht
53
35
10
2
44
34
17
4
39
31
20
8
23
Key challenges and solutions for DDDProduct challenges - solutions
Direct communication for traditional trade channel
24
Key challenges and solutions for DDDProduct challenges - solutions
Repackaged products to match
with CFDA requirements
together with managing old
designed package to avoid
customer confusion
Repackage all products by using
the universal packages matched
with the requirements and
conditions of every target country
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Limited in product size which is
not suitable with current
distribution channel and the
communication does not match
with the target customers
Add a range of new product sizing
and enhance the direct
communication to target customer
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
25
Challenges and Solutions for DDD
Products
Channels
26
Modern Trade Traditional Trade Special Trade Export
85
Growth
-655
Growth
402
Growth
-435
Growth
Key challenges and solutions for DDDChannel challenges
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
2Q17 2Q18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
Revenue by distribution channels
Special Trade includes King Power Duty Fee and specialty stores - which mainly focus on inbound tourists
27
Key challenges and solutions for DDDChannel challenges - solutions
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
28
Key challenges and solutions for DDDChannel challenges - solutions
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
29
We plan to focus on the Northeastern part of Thailand as a top priority to capture the huge
potential target market
Million people
Population Ranking Total Poplation Age 18-35
Central 227 57
Bangkok 57 14
Chonburi 16 04
Samuthprakarn 13 03
Northern 121 29
Chiangmai 17 42
Chiangrai 13 03
Nakhonsawan 11 03
Southern 94 25
Nakornsrithammarat 15 04
Songkhla 14 04
Suratthani 10 03
Northeastern 220 57
Nakhonratchasima 26 07
Ubonratchathani 19 05
Khonkaen 18 05
Top priority
Source National Statistical Office of Thailand
30
Snail White roadshow in Northeastern part of Thailand
31
Snail White roadshow in Northeastern part of Thailand
32
Snailwhite performs well in CVS but still has great opportunity in Open Trade
Seek for new distribution channel
Increase the use of beauty advisor
to provide product information in
modern trade channels
Source The Nielsen Company
CVS SKU Ranking of Facial Moisturizer as of Q2rsquo2018
1 Garnier Sakura White Pinkish Spf21 Pa+++ 7 Ml 57 97 92 53
2 Garnier Ageless White Spf30 Pa+++ 7 Ml 54 95 88 45
3 Garnier Light Complete White Speed SPF20 Pa+++ 7 Ml 45 97 74 48
4 Snail White Gold SPF30 PA+++ 7 Ml 42 81 02 1
5 Snail White Day Cream SPF20 PA+++ 7 Ml 31 85 01 1
6 Ponds Age Miracle Wrinkle Day 7 Gm 31 93 53 35
7 Smooth-E Natural Source Cream 10 Gm 29 76 00 0
8 Dermo Expertise White Perfect Spf17 Pa++ Serum Cream 7 Ml 25 89 11 8
9 Olay Natural White Pink Fairness
75
Gm 24 91 47 40
10 Rojukiss Other 6 Ml 24 74 - -
Market Share
Q218 Open
Trade
Distribution
Q218
Convenience
Distribution
Q218 Open
Trade
ProductBrandRank Size
Market Share
Q218
Convenience
33
Key challenges and solutions for DDDChannel challenges - solutions
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
34
Don Mueang Airport Market ndash the biggest wholesale skin care market
35
Overview of inbound tourists in Thailand
Expectation of
inbound tourists
in 2018
3755Million tourists
China 28
China Malaysia Korea
Laos Japan India
Russia Vietnam Cambodia
Myanmar Other
Source Tourism Authority of Thailand Company Estimates
Expectation of
inbound Chinese
tourists in 2018
1120Million tourists
Potential MarketInbound Chinese tourists
Target customer
Female Chinese tourists with age between 25-45
years old (65 of female Chinese tourists)
Potential skin care market for
inbound Chinese tourist 3000 million baht
Increase benefit from inbound tourists
To leverage the increase in number of tourists we
have created new business strategy to capture
inbound tourists by using effective communication
tools such as airport free wifi and Chinese
bloggersinfluencers
36
Key challenges and solutions for DDDChannel challenges - solutions
Improve the sale structure of
traditional trade channel after
collaboration with Sino-Pacific
Limited of understanding and
experience on traditional trade
channel and regional focus
Lack of specialized distribution
experts for Chinas mainstream
online channel and too much
reliance on china
Complete the restructuring sales
system and transfer customer
within 3Q 2018
Revamp the marketing strategy for
traditional trade channel and
focusing on the largest consumer
base in the Northeastern of
Thailand
Deal with new potential distributor
who specializes in mainstream
online channel and wholesale
market in China and start a
business in Philippines to capture
new market and new customer
base
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
37
Overview of potential and sizable countries for business expansion across Asia
CHINA
CHINA
bull Market growing at CAGR of 6 forecasted to reach
THB1100 billion in 2021
bull Chinese consumers are willing to trade-up to high-quality
and functional skin care products for a better effect
PHILIPPINES
PHILIPPINES
bull Skin care market is expected to grow robustly at CAGR of
5 reaching THB33 billion in 2021
bull Skin whitening remains one of the most demanded benefits
while serums are gradually becoming increasingly prominent
INDONESIA
INDONESIA
bull Vigorous market growth at 10 CAGR with sales set to
reach THB67 billion by 2021
bull Indonesian consumers prefer all-in-one products that offer all
skin benefits
Expected to expand into new country in the second half of 2018
38
China outlook
Products with CFDA
Online
Cross-border e-commerce
CHINA
Not required CFDA
Mainstream
online platform
Required CFDA
bull Market size is much bigger than
Cross-border e-commerce
bull Allow wholesale transaction
bull Lower transportation cost due
to the bundle shipments
bull Cross-border is temporary
which is subject to change
according to Chinses policy
bull Not eligible for wholesale
transaction
Offline
Required CFDA
bull Currently in talk with one of the
distributors
ALREADY
ENTERED
Main benefits of CFDA
bull More easily accessible
in Mainstream online
platform and offline
channels which the
market is much bigger
than Cross-border e-
commerce alone
bull No risk from the policy
change of Cross-border
e-commerce
NEWNAMU LIFE
SNAILWHITE
SYN-AKE MIST
Q3 2018
NAMU LIFE
SNAILWHITE
WHIPP SOAP
Q1 2018
NAMU LIFE
SNAILWHITE
CLEANSING
Q1 2018
NAMU LIFE
SNAILWHITE
FACIAL CREAM
Q1 2018
39
Philippines outlook
New subsidiary in the Philippines ndash Do Day Dream KCA Corporation
40
FB RealKrisAquino
1200000+ FollowersX
IG Krisaquino
3500000+ FollowersX
Twitter KrisAquino214
1600000+ FollowersX
Youtube TheAquinos
200000+ SubscribersX
Kris AquinoQueen Of All Media
bull One of the most popular celebrities in the Philippinesbull The youngest daughter of Corazon Aquino the 11th
President of the Philippines
41
Philippines outlook
Leverage on Kris Aquinorsquos network and
brand awareness creation by using
marketing activities along with global
FMCG experienced team
Brand awareness creation from two
main products hero which are Snail
White Whipp Soap and Snail White
Facial Cream
Promising growth and outstanding
skincare market size amounting to THB
28000 million
5
4
6
Product availability in 330 Stores over
Philippines
To be 1 of top 30 best selling skincare
brand in Philippines in 2019
Expansion of targeted market to the
nearest and biggest cities
3
2
1
42
Top 5 Market share in Philippines
Philippines outlook
Top 5 brands in Skin Care Top 5 brands in Facial Moisturizers
1 112 Market Share
2 85 Market Share
3 78 Market Share
4 42 Market Share
5 34 Market Share
1 257 Market Share
2 230 Market Share
3 60 Market Share
4 30 Market Share
5 21 Market Share
43
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
44
Revenue from sales in 1H18
Product Group
Distribution Channels
2017 1H17 1H18
Facial Skin Care79
Body Care
2
Facial Cleansing
6
Body Cleansing
7
Sunscreen4
Others2
Facial Skin Care79
Body Care
2
Facial Cleansing
3
Body Cleansing
8
Sunscreen2
Others6
2017 1H17 1H18
Modern Trade25
Traditional Trade and Distribution Partner
40
Export35
Other0
Modern Trade37
Traditional Trade and Distribution Partner
38
Export24
Others1
Facial Skin Care77
Body Care
4
Facial Cleansing
4
Body Cleansing
8
Sunscreen4 Others
3
Modern Trade29
Traditional Trade and Distribution Partner
41
Export30
Others0
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
1H17 1H18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
45
24
22
Profitability in 2Q18
190
608
862
614
512
433
636
697 704 700
2014 2015 2016 1H17 1H18
Gross Profit Gross Margin
37
254
441 452
268213
84
266
355
268
305
278
2014 2015 2016 2017 1H17 1H18
EBITDA EBITDA Margin
28
194
335 351
20917563
203
270
208
238 229
2014 2015 2016 2017 1H17 1H18
Net Profit NP Margin
EBITDA Net Profit
Unit Million baht Unit Million baht
32
3-year target
32
72
3-year target68 ndash 72
Gross Profit
Unit Million baht
68
3-year target22 ndash 24
CONTACT US
DO DAY DREAM PLC
Investor Relations Department
Tel +662-917-3055 Ext808
Fax +662-917-3054
Email irdodaydreamcom
Website wwwdodaydreamcom
Contact person
Ms Chanoknan Thiemrat (Investor Relations)
Email Chanoknantdodaydreamcom
Company satisfaction survey
18
Key challenges and solutions for DDDProduct challenges - solutions
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
19
Key challenges and solutions for DDDProduct challenges - solutions
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
20
Exploration of new potential brands to widen company brand portfolio
DO DAY DREAM
Untapped Market
Untapped Market
Untapped Market
New Market
Skin care Bath and body Dermatological
New Brand
Premium Mass Premium Mass Premium Mass
Potential online market via social commerce channelLaunch a new brand to capture new customers in social commerce channel
Facial beauty is the main source of engine
Source Company Estimates Kantar World Panel
Target customer
Lower premium mass
Female with age between 18-35 years old
Potential market More than 5000 million baht
Communication Channel Social media via Line
Facebook and Instagram
21
Key challenges and solutions for DDDProduct challenges - solutions
Limited product size maybe
incompatible with traditional
trade The corresponding
communication does not match
with the target customers
Add a range of new product sizing
and enhance the direct
communication to target customer
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
22
Snailwhite Sachets are in the key growth driver segment for CVS The Premium Sachets
While the key contribution in sachet products are still in mass segment (Low pricing less and 15 Baht) its growth has been declining The true growth driver for CVS are higher priced sachet at 31-45 Baht Triple digit growth in 2 consecutive years prove consumers are shifting toward the premium sachet segment
Market size of Facial moisturizer in convenience store
Source The Nielsen Company
-15
662
46
Growth
-34
247
2016 2017 2018
No of 31-45 Baht
SKUs in each period
2018 54
2017 43
2016 28
1392 1202
15
Growth23892353
2499
Unit Million baht
53
35
10
2
44
34
17
4
39
31
20
8
23
Key challenges and solutions for DDDProduct challenges - solutions
Direct communication for traditional trade channel
24
Key challenges and solutions for DDDProduct challenges - solutions
Repackaged products to match
with CFDA requirements
together with managing old
designed package to avoid
customer confusion
Repackage all products by using
the universal packages matched
with the requirements and
conditions of every target country
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Limited in product size which is
not suitable with current
distribution channel and the
communication does not match
with the target customers
Add a range of new product sizing
and enhance the direct
communication to target customer
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
25
Challenges and Solutions for DDD
Products
Channels
26
Modern Trade Traditional Trade Special Trade Export
85
Growth
-655
Growth
402
Growth
-435
Growth
Key challenges and solutions for DDDChannel challenges
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
2Q17 2Q18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
Revenue by distribution channels
Special Trade includes King Power Duty Fee and specialty stores - which mainly focus on inbound tourists
27
Key challenges and solutions for DDDChannel challenges - solutions
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
28
Key challenges and solutions for DDDChannel challenges - solutions
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
29
We plan to focus on the Northeastern part of Thailand as a top priority to capture the huge
potential target market
Million people
Population Ranking Total Poplation Age 18-35
Central 227 57
Bangkok 57 14
Chonburi 16 04
Samuthprakarn 13 03
Northern 121 29
Chiangmai 17 42
Chiangrai 13 03
Nakhonsawan 11 03
Southern 94 25
Nakornsrithammarat 15 04
Songkhla 14 04
Suratthani 10 03
Northeastern 220 57
Nakhonratchasima 26 07
Ubonratchathani 19 05
Khonkaen 18 05
Top priority
Source National Statistical Office of Thailand
30
Snail White roadshow in Northeastern part of Thailand
31
Snail White roadshow in Northeastern part of Thailand
32
Snailwhite performs well in CVS but still has great opportunity in Open Trade
Seek for new distribution channel
Increase the use of beauty advisor
to provide product information in
modern trade channels
Source The Nielsen Company
CVS SKU Ranking of Facial Moisturizer as of Q2rsquo2018
1 Garnier Sakura White Pinkish Spf21 Pa+++ 7 Ml 57 97 92 53
2 Garnier Ageless White Spf30 Pa+++ 7 Ml 54 95 88 45
3 Garnier Light Complete White Speed SPF20 Pa+++ 7 Ml 45 97 74 48
4 Snail White Gold SPF30 PA+++ 7 Ml 42 81 02 1
5 Snail White Day Cream SPF20 PA+++ 7 Ml 31 85 01 1
6 Ponds Age Miracle Wrinkle Day 7 Gm 31 93 53 35
7 Smooth-E Natural Source Cream 10 Gm 29 76 00 0
8 Dermo Expertise White Perfect Spf17 Pa++ Serum Cream 7 Ml 25 89 11 8
9 Olay Natural White Pink Fairness
75
Gm 24 91 47 40
10 Rojukiss Other 6 Ml 24 74 - -
Market Share
Q218 Open
Trade
Distribution
Q218
Convenience
Distribution
Q218 Open
Trade
ProductBrandRank Size
Market Share
Q218
Convenience
33
Key challenges and solutions for DDDChannel challenges - solutions
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
34
Don Mueang Airport Market ndash the biggest wholesale skin care market
35
Overview of inbound tourists in Thailand
Expectation of
inbound tourists
in 2018
3755Million tourists
China 28
China Malaysia Korea
Laos Japan India
Russia Vietnam Cambodia
Myanmar Other
Source Tourism Authority of Thailand Company Estimates
Expectation of
inbound Chinese
tourists in 2018
1120Million tourists
Potential MarketInbound Chinese tourists
Target customer
Female Chinese tourists with age between 25-45
years old (65 of female Chinese tourists)
Potential skin care market for
inbound Chinese tourist 3000 million baht
Increase benefit from inbound tourists
To leverage the increase in number of tourists we
have created new business strategy to capture
inbound tourists by using effective communication
tools such as airport free wifi and Chinese
bloggersinfluencers
36
Key challenges and solutions for DDDChannel challenges - solutions
Improve the sale structure of
traditional trade channel after
collaboration with Sino-Pacific
Limited of understanding and
experience on traditional trade
channel and regional focus
Lack of specialized distribution
experts for Chinas mainstream
online channel and too much
reliance on china
Complete the restructuring sales
system and transfer customer
within 3Q 2018
Revamp the marketing strategy for
traditional trade channel and
focusing on the largest consumer
base in the Northeastern of
Thailand
Deal with new potential distributor
who specializes in mainstream
online channel and wholesale
market in China and start a
business in Philippines to capture
new market and new customer
base
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
37
Overview of potential and sizable countries for business expansion across Asia
CHINA
CHINA
bull Market growing at CAGR of 6 forecasted to reach
THB1100 billion in 2021
bull Chinese consumers are willing to trade-up to high-quality
and functional skin care products for a better effect
PHILIPPINES
PHILIPPINES
bull Skin care market is expected to grow robustly at CAGR of
5 reaching THB33 billion in 2021
bull Skin whitening remains one of the most demanded benefits
while serums are gradually becoming increasingly prominent
INDONESIA
INDONESIA
bull Vigorous market growth at 10 CAGR with sales set to
reach THB67 billion by 2021
bull Indonesian consumers prefer all-in-one products that offer all
skin benefits
Expected to expand into new country in the second half of 2018
38
China outlook
Products with CFDA
Online
Cross-border e-commerce
CHINA
Not required CFDA
Mainstream
online platform
Required CFDA
bull Market size is much bigger than
Cross-border e-commerce
bull Allow wholesale transaction
bull Lower transportation cost due
to the bundle shipments
bull Cross-border is temporary
which is subject to change
according to Chinses policy
bull Not eligible for wholesale
transaction
Offline
Required CFDA
bull Currently in talk with one of the
distributors
ALREADY
ENTERED
Main benefits of CFDA
bull More easily accessible
in Mainstream online
platform and offline
channels which the
market is much bigger
than Cross-border e-
commerce alone
bull No risk from the policy
change of Cross-border
e-commerce
NEWNAMU LIFE
SNAILWHITE
SYN-AKE MIST
Q3 2018
NAMU LIFE
SNAILWHITE
WHIPP SOAP
Q1 2018
NAMU LIFE
SNAILWHITE
CLEANSING
Q1 2018
NAMU LIFE
SNAILWHITE
FACIAL CREAM
Q1 2018
39
Philippines outlook
New subsidiary in the Philippines ndash Do Day Dream KCA Corporation
40
FB RealKrisAquino
1200000+ FollowersX
IG Krisaquino
3500000+ FollowersX
Twitter KrisAquino214
1600000+ FollowersX
Youtube TheAquinos
200000+ SubscribersX
Kris AquinoQueen Of All Media
bull One of the most popular celebrities in the Philippinesbull The youngest daughter of Corazon Aquino the 11th
President of the Philippines
41
Philippines outlook
Leverage on Kris Aquinorsquos network and
brand awareness creation by using
marketing activities along with global
FMCG experienced team
Brand awareness creation from two
main products hero which are Snail
White Whipp Soap and Snail White
Facial Cream
Promising growth and outstanding
skincare market size amounting to THB
28000 million
5
4
6
Product availability in 330 Stores over
Philippines
To be 1 of top 30 best selling skincare
brand in Philippines in 2019
Expansion of targeted market to the
nearest and biggest cities
3
2
1
42
Top 5 Market share in Philippines
Philippines outlook
Top 5 brands in Skin Care Top 5 brands in Facial Moisturizers
1 112 Market Share
2 85 Market Share
3 78 Market Share
4 42 Market Share
5 34 Market Share
1 257 Market Share
2 230 Market Share
3 60 Market Share
4 30 Market Share
5 21 Market Share
43
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
44
Revenue from sales in 1H18
Product Group
Distribution Channels
2017 1H17 1H18
Facial Skin Care79
Body Care
2
Facial Cleansing
6
Body Cleansing
7
Sunscreen4
Others2
Facial Skin Care79
Body Care
2
Facial Cleansing
3
Body Cleansing
8
Sunscreen2
Others6
2017 1H17 1H18
Modern Trade25
Traditional Trade and Distribution Partner
40
Export35
Other0
Modern Trade37
Traditional Trade and Distribution Partner
38
Export24
Others1
Facial Skin Care77
Body Care
4
Facial Cleansing
4
Body Cleansing
8
Sunscreen4 Others
3
Modern Trade29
Traditional Trade and Distribution Partner
41
Export30
Others0
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
1H17 1H18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
45
24
22
Profitability in 2Q18
190
608
862
614
512
433
636
697 704 700
2014 2015 2016 1H17 1H18
Gross Profit Gross Margin
37
254
441 452
268213
84
266
355
268
305
278
2014 2015 2016 2017 1H17 1H18
EBITDA EBITDA Margin
28
194
335 351
20917563
203
270
208
238 229
2014 2015 2016 2017 1H17 1H18
Net Profit NP Margin
EBITDA Net Profit
Unit Million baht Unit Million baht
32
3-year target
32
72
3-year target68 ndash 72
Gross Profit
Unit Million baht
68
3-year target22 ndash 24
CONTACT US
DO DAY DREAM PLC
Investor Relations Department
Tel +662-917-3055 Ext808
Fax +662-917-3054
Email irdodaydreamcom
Website wwwdodaydreamcom
Contact person
Ms Chanoknan Thiemrat (Investor Relations)
Email Chanoknantdodaydreamcom
Company satisfaction survey
19
Key challenges and solutions for DDDProduct challenges - solutions
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
20
Exploration of new potential brands to widen company brand portfolio
DO DAY DREAM
Untapped Market
Untapped Market
Untapped Market
New Market
Skin care Bath and body Dermatological
New Brand
Premium Mass Premium Mass Premium Mass
Potential online market via social commerce channelLaunch a new brand to capture new customers in social commerce channel
Facial beauty is the main source of engine
Source Company Estimates Kantar World Panel
Target customer
Lower premium mass
Female with age between 18-35 years old
Potential market More than 5000 million baht
Communication Channel Social media via Line
Facebook and Instagram
21
Key challenges and solutions for DDDProduct challenges - solutions
Limited product size maybe
incompatible with traditional
trade The corresponding
communication does not match
with the target customers
Add a range of new product sizing
and enhance the direct
communication to target customer
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
22
Snailwhite Sachets are in the key growth driver segment for CVS The Premium Sachets
While the key contribution in sachet products are still in mass segment (Low pricing less and 15 Baht) its growth has been declining The true growth driver for CVS are higher priced sachet at 31-45 Baht Triple digit growth in 2 consecutive years prove consumers are shifting toward the premium sachet segment
Market size of Facial moisturizer in convenience store
Source The Nielsen Company
-15
662
46
Growth
-34
247
2016 2017 2018
No of 31-45 Baht
SKUs in each period
2018 54
2017 43
2016 28
1392 1202
15
Growth23892353
2499
Unit Million baht
53
35
10
2
44
34
17
4
39
31
20
8
23
Key challenges and solutions for DDDProduct challenges - solutions
Direct communication for traditional trade channel
24
Key challenges and solutions for DDDProduct challenges - solutions
Repackaged products to match
with CFDA requirements
together with managing old
designed package to avoid
customer confusion
Repackage all products by using
the universal packages matched
with the requirements and
conditions of every target country
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Limited in product size which is
not suitable with current
distribution channel and the
communication does not match
with the target customers
Add a range of new product sizing
and enhance the direct
communication to target customer
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
25
Challenges and Solutions for DDD
Products
Channels
26
Modern Trade Traditional Trade Special Trade Export
85
Growth
-655
Growth
402
Growth
-435
Growth
Key challenges and solutions for DDDChannel challenges
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
2Q17 2Q18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
Revenue by distribution channels
Special Trade includes King Power Duty Fee and specialty stores - which mainly focus on inbound tourists
27
Key challenges and solutions for DDDChannel challenges - solutions
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
28
Key challenges and solutions for DDDChannel challenges - solutions
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
29
We plan to focus on the Northeastern part of Thailand as a top priority to capture the huge
potential target market
Million people
Population Ranking Total Poplation Age 18-35
Central 227 57
Bangkok 57 14
Chonburi 16 04
Samuthprakarn 13 03
Northern 121 29
Chiangmai 17 42
Chiangrai 13 03
Nakhonsawan 11 03
Southern 94 25
Nakornsrithammarat 15 04
Songkhla 14 04
Suratthani 10 03
Northeastern 220 57
Nakhonratchasima 26 07
Ubonratchathani 19 05
Khonkaen 18 05
Top priority
Source National Statistical Office of Thailand
30
Snail White roadshow in Northeastern part of Thailand
31
Snail White roadshow in Northeastern part of Thailand
32
Snailwhite performs well in CVS but still has great opportunity in Open Trade
Seek for new distribution channel
Increase the use of beauty advisor
to provide product information in
modern trade channels
Source The Nielsen Company
CVS SKU Ranking of Facial Moisturizer as of Q2rsquo2018
1 Garnier Sakura White Pinkish Spf21 Pa+++ 7 Ml 57 97 92 53
2 Garnier Ageless White Spf30 Pa+++ 7 Ml 54 95 88 45
3 Garnier Light Complete White Speed SPF20 Pa+++ 7 Ml 45 97 74 48
4 Snail White Gold SPF30 PA+++ 7 Ml 42 81 02 1
5 Snail White Day Cream SPF20 PA+++ 7 Ml 31 85 01 1
6 Ponds Age Miracle Wrinkle Day 7 Gm 31 93 53 35
7 Smooth-E Natural Source Cream 10 Gm 29 76 00 0
8 Dermo Expertise White Perfect Spf17 Pa++ Serum Cream 7 Ml 25 89 11 8
9 Olay Natural White Pink Fairness
75
Gm 24 91 47 40
10 Rojukiss Other 6 Ml 24 74 - -
Market Share
Q218 Open
Trade
Distribution
Q218
Convenience
Distribution
Q218 Open
Trade
ProductBrandRank Size
Market Share
Q218
Convenience
33
Key challenges and solutions for DDDChannel challenges - solutions
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
34
Don Mueang Airport Market ndash the biggest wholesale skin care market
35
Overview of inbound tourists in Thailand
Expectation of
inbound tourists
in 2018
3755Million tourists
China 28
China Malaysia Korea
Laos Japan India
Russia Vietnam Cambodia
Myanmar Other
Source Tourism Authority of Thailand Company Estimates
Expectation of
inbound Chinese
tourists in 2018
1120Million tourists
Potential MarketInbound Chinese tourists
Target customer
Female Chinese tourists with age between 25-45
years old (65 of female Chinese tourists)
Potential skin care market for
inbound Chinese tourist 3000 million baht
Increase benefit from inbound tourists
To leverage the increase in number of tourists we
have created new business strategy to capture
inbound tourists by using effective communication
tools such as airport free wifi and Chinese
bloggersinfluencers
36
Key challenges and solutions for DDDChannel challenges - solutions
Improve the sale structure of
traditional trade channel after
collaboration with Sino-Pacific
Limited of understanding and
experience on traditional trade
channel and regional focus
Lack of specialized distribution
experts for Chinas mainstream
online channel and too much
reliance on china
Complete the restructuring sales
system and transfer customer
within 3Q 2018
Revamp the marketing strategy for
traditional trade channel and
focusing on the largest consumer
base in the Northeastern of
Thailand
Deal with new potential distributor
who specializes in mainstream
online channel and wholesale
market in China and start a
business in Philippines to capture
new market and new customer
base
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
37
Overview of potential and sizable countries for business expansion across Asia
CHINA
CHINA
bull Market growing at CAGR of 6 forecasted to reach
THB1100 billion in 2021
bull Chinese consumers are willing to trade-up to high-quality
and functional skin care products for a better effect
PHILIPPINES
PHILIPPINES
bull Skin care market is expected to grow robustly at CAGR of
5 reaching THB33 billion in 2021
bull Skin whitening remains one of the most demanded benefits
while serums are gradually becoming increasingly prominent
INDONESIA
INDONESIA
bull Vigorous market growth at 10 CAGR with sales set to
reach THB67 billion by 2021
bull Indonesian consumers prefer all-in-one products that offer all
skin benefits
Expected to expand into new country in the second half of 2018
38
China outlook
Products with CFDA
Online
Cross-border e-commerce
CHINA
Not required CFDA
Mainstream
online platform
Required CFDA
bull Market size is much bigger than
Cross-border e-commerce
bull Allow wholesale transaction
bull Lower transportation cost due
to the bundle shipments
bull Cross-border is temporary
which is subject to change
according to Chinses policy
bull Not eligible for wholesale
transaction
Offline
Required CFDA
bull Currently in talk with one of the
distributors
ALREADY
ENTERED
Main benefits of CFDA
bull More easily accessible
in Mainstream online
platform and offline
channels which the
market is much bigger
than Cross-border e-
commerce alone
bull No risk from the policy
change of Cross-border
e-commerce
NEWNAMU LIFE
SNAILWHITE
SYN-AKE MIST
Q3 2018
NAMU LIFE
SNAILWHITE
WHIPP SOAP
Q1 2018
NAMU LIFE
SNAILWHITE
CLEANSING
Q1 2018
NAMU LIFE
SNAILWHITE
FACIAL CREAM
Q1 2018
39
Philippines outlook
New subsidiary in the Philippines ndash Do Day Dream KCA Corporation
40
FB RealKrisAquino
1200000+ FollowersX
IG Krisaquino
3500000+ FollowersX
Twitter KrisAquino214
1600000+ FollowersX
Youtube TheAquinos
200000+ SubscribersX
Kris AquinoQueen Of All Media
bull One of the most popular celebrities in the Philippinesbull The youngest daughter of Corazon Aquino the 11th
President of the Philippines
41
Philippines outlook
Leverage on Kris Aquinorsquos network and
brand awareness creation by using
marketing activities along with global
FMCG experienced team
Brand awareness creation from two
main products hero which are Snail
White Whipp Soap and Snail White
Facial Cream
Promising growth and outstanding
skincare market size amounting to THB
28000 million
5
4
6
Product availability in 330 Stores over
Philippines
To be 1 of top 30 best selling skincare
brand in Philippines in 2019
Expansion of targeted market to the
nearest and biggest cities
3
2
1
42
Top 5 Market share in Philippines
Philippines outlook
Top 5 brands in Skin Care Top 5 brands in Facial Moisturizers
1 112 Market Share
2 85 Market Share
3 78 Market Share
4 42 Market Share
5 34 Market Share
1 257 Market Share
2 230 Market Share
3 60 Market Share
4 30 Market Share
5 21 Market Share
43
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
44
Revenue from sales in 1H18
Product Group
Distribution Channels
2017 1H17 1H18
Facial Skin Care79
Body Care
2
Facial Cleansing
6
Body Cleansing
7
Sunscreen4
Others2
Facial Skin Care79
Body Care
2
Facial Cleansing
3
Body Cleansing
8
Sunscreen2
Others6
2017 1H17 1H18
Modern Trade25
Traditional Trade and Distribution Partner
40
Export35
Other0
Modern Trade37
Traditional Trade and Distribution Partner
38
Export24
Others1
Facial Skin Care77
Body Care
4
Facial Cleansing
4
Body Cleansing
8
Sunscreen4 Others
3
Modern Trade29
Traditional Trade and Distribution Partner
41
Export30
Others0
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
1H17 1H18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
45
24
22
Profitability in 2Q18
190
608
862
614
512
433
636
697 704 700
2014 2015 2016 1H17 1H18
Gross Profit Gross Margin
37
254
441 452
268213
84
266
355
268
305
278
2014 2015 2016 2017 1H17 1H18
EBITDA EBITDA Margin
28
194
335 351
20917563
203
270
208
238 229
2014 2015 2016 2017 1H17 1H18
Net Profit NP Margin
EBITDA Net Profit
Unit Million baht Unit Million baht
32
3-year target
32
72
3-year target68 ndash 72
Gross Profit
Unit Million baht
68
3-year target22 ndash 24
CONTACT US
DO DAY DREAM PLC
Investor Relations Department
Tel +662-917-3055 Ext808
Fax +662-917-3054
Email irdodaydreamcom
Website wwwdodaydreamcom
Contact person
Ms Chanoknan Thiemrat (Investor Relations)
Email Chanoknantdodaydreamcom
Company satisfaction survey
20
Exploration of new potential brands to widen company brand portfolio
DO DAY DREAM
Untapped Market
Untapped Market
Untapped Market
New Market
Skin care Bath and body Dermatological
New Brand
Premium Mass Premium Mass Premium Mass
Potential online market via social commerce channelLaunch a new brand to capture new customers in social commerce channel
Facial beauty is the main source of engine
Source Company Estimates Kantar World Panel
Target customer
Lower premium mass
Female with age between 18-35 years old
Potential market More than 5000 million baht
Communication Channel Social media via Line
Facebook and Instagram
21
Key challenges and solutions for DDDProduct challenges - solutions
Limited product size maybe
incompatible with traditional
trade The corresponding
communication does not match
with the target customers
Add a range of new product sizing
and enhance the direct
communication to target customer
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
22
Snailwhite Sachets are in the key growth driver segment for CVS The Premium Sachets
While the key contribution in sachet products are still in mass segment (Low pricing less and 15 Baht) its growth has been declining The true growth driver for CVS are higher priced sachet at 31-45 Baht Triple digit growth in 2 consecutive years prove consumers are shifting toward the premium sachet segment
Market size of Facial moisturizer in convenience store
Source The Nielsen Company
-15
662
46
Growth
-34
247
2016 2017 2018
No of 31-45 Baht
SKUs in each period
2018 54
2017 43
2016 28
1392 1202
15
Growth23892353
2499
Unit Million baht
53
35
10
2
44
34
17
4
39
31
20
8
23
Key challenges and solutions for DDDProduct challenges - solutions
Direct communication for traditional trade channel
24
Key challenges and solutions for DDDProduct challenges - solutions
Repackaged products to match
with CFDA requirements
together with managing old
designed package to avoid
customer confusion
Repackage all products by using
the universal packages matched
with the requirements and
conditions of every target country
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Limited in product size which is
not suitable with current
distribution channel and the
communication does not match
with the target customers
Add a range of new product sizing
and enhance the direct
communication to target customer
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
25
Challenges and Solutions for DDD
Products
Channels
26
Modern Trade Traditional Trade Special Trade Export
85
Growth
-655
Growth
402
Growth
-435
Growth
Key challenges and solutions for DDDChannel challenges
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
2Q17 2Q18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
Revenue by distribution channels
Special Trade includes King Power Duty Fee and specialty stores - which mainly focus on inbound tourists
27
Key challenges and solutions for DDDChannel challenges - solutions
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
28
Key challenges and solutions for DDDChannel challenges - solutions
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
29
We plan to focus on the Northeastern part of Thailand as a top priority to capture the huge
potential target market
Million people
Population Ranking Total Poplation Age 18-35
Central 227 57
Bangkok 57 14
Chonburi 16 04
Samuthprakarn 13 03
Northern 121 29
Chiangmai 17 42
Chiangrai 13 03
Nakhonsawan 11 03
Southern 94 25
Nakornsrithammarat 15 04
Songkhla 14 04
Suratthani 10 03
Northeastern 220 57
Nakhonratchasima 26 07
Ubonratchathani 19 05
Khonkaen 18 05
Top priority
Source National Statistical Office of Thailand
30
Snail White roadshow in Northeastern part of Thailand
31
Snail White roadshow in Northeastern part of Thailand
32
Snailwhite performs well in CVS but still has great opportunity in Open Trade
Seek for new distribution channel
Increase the use of beauty advisor
to provide product information in
modern trade channels
Source The Nielsen Company
CVS SKU Ranking of Facial Moisturizer as of Q2rsquo2018
1 Garnier Sakura White Pinkish Spf21 Pa+++ 7 Ml 57 97 92 53
2 Garnier Ageless White Spf30 Pa+++ 7 Ml 54 95 88 45
3 Garnier Light Complete White Speed SPF20 Pa+++ 7 Ml 45 97 74 48
4 Snail White Gold SPF30 PA+++ 7 Ml 42 81 02 1
5 Snail White Day Cream SPF20 PA+++ 7 Ml 31 85 01 1
6 Ponds Age Miracle Wrinkle Day 7 Gm 31 93 53 35
7 Smooth-E Natural Source Cream 10 Gm 29 76 00 0
8 Dermo Expertise White Perfect Spf17 Pa++ Serum Cream 7 Ml 25 89 11 8
9 Olay Natural White Pink Fairness
75
Gm 24 91 47 40
10 Rojukiss Other 6 Ml 24 74 - -
Market Share
Q218 Open
Trade
Distribution
Q218
Convenience
Distribution
Q218 Open
Trade
ProductBrandRank Size
Market Share
Q218
Convenience
33
Key challenges and solutions for DDDChannel challenges - solutions
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
34
Don Mueang Airport Market ndash the biggest wholesale skin care market
35
Overview of inbound tourists in Thailand
Expectation of
inbound tourists
in 2018
3755Million tourists
China 28
China Malaysia Korea
Laos Japan India
Russia Vietnam Cambodia
Myanmar Other
Source Tourism Authority of Thailand Company Estimates
Expectation of
inbound Chinese
tourists in 2018
1120Million tourists
Potential MarketInbound Chinese tourists
Target customer
Female Chinese tourists with age between 25-45
years old (65 of female Chinese tourists)
Potential skin care market for
inbound Chinese tourist 3000 million baht
Increase benefit from inbound tourists
To leverage the increase in number of tourists we
have created new business strategy to capture
inbound tourists by using effective communication
tools such as airport free wifi and Chinese
bloggersinfluencers
36
Key challenges and solutions for DDDChannel challenges - solutions
Improve the sale structure of
traditional trade channel after
collaboration with Sino-Pacific
Limited of understanding and
experience on traditional trade
channel and regional focus
Lack of specialized distribution
experts for Chinas mainstream
online channel and too much
reliance on china
Complete the restructuring sales
system and transfer customer
within 3Q 2018
Revamp the marketing strategy for
traditional trade channel and
focusing on the largest consumer
base in the Northeastern of
Thailand
Deal with new potential distributor
who specializes in mainstream
online channel and wholesale
market in China and start a
business in Philippines to capture
new market and new customer
base
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
37
Overview of potential and sizable countries for business expansion across Asia
CHINA
CHINA
bull Market growing at CAGR of 6 forecasted to reach
THB1100 billion in 2021
bull Chinese consumers are willing to trade-up to high-quality
and functional skin care products for a better effect
PHILIPPINES
PHILIPPINES
bull Skin care market is expected to grow robustly at CAGR of
5 reaching THB33 billion in 2021
bull Skin whitening remains one of the most demanded benefits
while serums are gradually becoming increasingly prominent
INDONESIA
INDONESIA
bull Vigorous market growth at 10 CAGR with sales set to
reach THB67 billion by 2021
bull Indonesian consumers prefer all-in-one products that offer all
skin benefits
Expected to expand into new country in the second half of 2018
38
China outlook
Products with CFDA
Online
Cross-border e-commerce
CHINA
Not required CFDA
Mainstream
online platform
Required CFDA
bull Market size is much bigger than
Cross-border e-commerce
bull Allow wholesale transaction
bull Lower transportation cost due
to the bundle shipments
bull Cross-border is temporary
which is subject to change
according to Chinses policy
bull Not eligible for wholesale
transaction
Offline
Required CFDA
bull Currently in talk with one of the
distributors
ALREADY
ENTERED
Main benefits of CFDA
bull More easily accessible
in Mainstream online
platform and offline
channels which the
market is much bigger
than Cross-border e-
commerce alone
bull No risk from the policy
change of Cross-border
e-commerce
NEWNAMU LIFE
SNAILWHITE
SYN-AKE MIST
Q3 2018
NAMU LIFE
SNAILWHITE
WHIPP SOAP
Q1 2018
NAMU LIFE
SNAILWHITE
CLEANSING
Q1 2018
NAMU LIFE
SNAILWHITE
FACIAL CREAM
Q1 2018
39
Philippines outlook
New subsidiary in the Philippines ndash Do Day Dream KCA Corporation
40
FB RealKrisAquino
1200000+ FollowersX
IG Krisaquino
3500000+ FollowersX
Twitter KrisAquino214
1600000+ FollowersX
Youtube TheAquinos
200000+ SubscribersX
Kris AquinoQueen Of All Media
bull One of the most popular celebrities in the Philippinesbull The youngest daughter of Corazon Aquino the 11th
President of the Philippines
41
Philippines outlook
Leverage on Kris Aquinorsquos network and
brand awareness creation by using
marketing activities along with global
FMCG experienced team
Brand awareness creation from two
main products hero which are Snail
White Whipp Soap and Snail White
Facial Cream
Promising growth and outstanding
skincare market size amounting to THB
28000 million
5
4
6
Product availability in 330 Stores over
Philippines
To be 1 of top 30 best selling skincare
brand in Philippines in 2019
Expansion of targeted market to the
nearest and biggest cities
3
2
1
42
Top 5 Market share in Philippines
Philippines outlook
Top 5 brands in Skin Care Top 5 brands in Facial Moisturizers
1 112 Market Share
2 85 Market Share
3 78 Market Share
4 42 Market Share
5 34 Market Share
1 257 Market Share
2 230 Market Share
3 60 Market Share
4 30 Market Share
5 21 Market Share
43
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
44
Revenue from sales in 1H18
Product Group
Distribution Channels
2017 1H17 1H18
Facial Skin Care79
Body Care
2
Facial Cleansing
6
Body Cleansing
7
Sunscreen4
Others2
Facial Skin Care79
Body Care
2
Facial Cleansing
3
Body Cleansing
8
Sunscreen2
Others6
2017 1H17 1H18
Modern Trade25
Traditional Trade and Distribution Partner
40
Export35
Other0
Modern Trade37
Traditional Trade and Distribution Partner
38
Export24
Others1
Facial Skin Care77
Body Care
4
Facial Cleansing
4
Body Cleansing
8
Sunscreen4 Others
3
Modern Trade29
Traditional Trade and Distribution Partner
41
Export30
Others0
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
1H17 1H18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
45
24
22
Profitability in 2Q18
190
608
862
614
512
433
636
697 704 700
2014 2015 2016 1H17 1H18
Gross Profit Gross Margin
37
254
441 452
268213
84
266
355
268
305
278
2014 2015 2016 2017 1H17 1H18
EBITDA EBITDA Margin
28
194
335 351
20917563
203
270
208
238 229
2014 2015 2016 2017 1H17 1H18
Net Profit NP Margin
EBITDA Net Profit
Unit Million baht Unit Million baht
32
3-year target
32
72
3-year target68 ndash 72
Gross Profit
Unit Million baht
68
3-year target22 ndash 24
CONTACT US
DO DAY DREAM PLC
Investor Relations Department
Tel +662-917-3055 Ext808
Fax +662-917-3054
Email irdodaydreamcom
Website wwwdodaydreamcom
Contact person
Ms Chanoknan Thiemrat (Investor Relations)
Email Chanoknantdodaydreamcom
Company satisfaction survey
21
Key challenges and solutions for DDDProduct challenges - solutions
Limited product size maybe
incompatible with traditional
trade The corresponding
communication does not match
with the target customers
Add a range of new product sizing
and enhance the direct
communication to target customer
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
22
Snailwhite Sachets are in the key growth driver segment for CVS The Premium Sachets
While the key contribution in sachet products are still in mass segment (Low pricing less and 15 Baht) its growth has been declining The true growth driver for CVS are higher priced sachet at 31-45 Baht Triple digit growth in 2 consecutive years prove consumers are shifting toward the premium sachet segment
Market size of Facial moisturizer in convenience store
Source The Nielsen Company
-15
662
46
Growth
-34
247
2016 2017 2018
No of 31-45 Baht
SKUs in each period
2018 54
2017 43
2016 28
1392 1202
15
Growth23892353
2499
Unit Million baht
53
35
10
2
44
34
17
4
39
31
20
8
23
Key challenges and solutions for DDDProduct challenges - solutions
Direct communication for traditional trade channel
24
Key challenges and solutions for DDDProduct challenges - solutions
Repackaged products to match
with CFDA requirements
together with managing old
designed package to avoid
customer confusion
Repackage all products by using
the universal packages matched
with the requirements and
conditions of every target country
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Limited in product size which is
not suitable with current
distribution channel and the
communication does not match
with the target customers
Add a range of new product sizing
and enhance the direct
communication to target customer
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
25
Challenges and Solutions for DDD
Products
Channels
26
Modern Trade Traditional Trade Special Trade Export
85
Growth
-655
Growth
402
Growth
-435
Growth
Key challenges and solutions for DDDChannel challenges
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
2Q17 2Q18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
Revenue by distribution channels
Special Trade includes King Power Duty Fee and specialty stores - which mainly focus on inbound tourists
27
Key challenges and solutions for DDDChannel challenges - solutions
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
28
Key challenges and solutions for DDDChannel challenges - solutions
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
29
We plan to focus on the Northeastern part of Thailand as a top priority to capture the huge
potential target market
Million people
Population Ranking Total Poplation Age 18-35
Central 227 57
Bangkok 57 14
Chonburi 16 04
Samuthprakarn 13 03
Northern 121 29
Chiangmai 17 42
Chiangrai 13 03
Nakhonsawan 11 03
Southern 94 25
Nakornsrithammarat 15 04
Songkhla 14 04
Suratthani 10 03
Northeastern 220 57
Nakhonratchasima 26 07
Ubonratchathani 19 05
Khonkaen 18 05
Top priority
Source National Statistical Office of Thailand
30
Snail White roadshow in Northeastern part of Thailand
31
Snail White roadshow in Northeastern part of Thailand
32
Snailwhite performs well in CVS but still has great opportunity in Open Trade
Seek for new distribution channel
Increase the use of beauty advisor
to provide product information in
modern trade channels
Source The Nielsen Company
CVS SKU Ranking of Facial Moisturizer as of Q2rsquo2018
1 Garnier Sakura White Pinkish Spf21 Pa+++ 7 Ml 57 97 92 53
2 Garnier Ageless White Spf30 Pa+++ 7 Ml 54 95 88 45
3 Garnier Light Complete White Speed SPF20 Pa+++ 7 Ml 45 97 74 48
4 Snail White Gold SPF30 PA+++ 7 Ml 42 81 02 1
5 Snail White Day Cream SPF20 PA+++ 7 Ml 31 85 01 1
6 Ponds Age Miracle Wrinkle Day 7 Gm 31 93 53 35
7 Smooth-E Natural Source Cream 10 Gm 29 76 00 0
8 Dermo Expertise White Perfect Spf17 Pa++ Serum Cream 7 Ml 25 89 11 8
9 Olay Natural White Pink Fairness
75
Gm 24 91 47 40
10 Rojukiss Other 6 Ml 24 74 - -
Market Share
Q218 Open
Trade
Distribution
Q218
Convenience
Distribution
Q218 Open
Trade
ProductBrandRank Size
Market Share
Q218
Convenience
33
Key challenges and solutions for DDDChannel challenges - solutions
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
34
Don Mueang Airport Market ndash the biggest wholesale skin care market
35
Overview of inbound tourists in Thailand
Expectation of
inbound tourists
in 2018
3755Million tourists
China 28
China Malaysia Korea
Laos Japan India
Russia Vietnam Cambodia
Myanmar Other
Source Tourism Authority of Thailand Company Estimates
Expectation of
inbound Chinese
tourists in 2018
1120Million tourists
Potential MarketInbound Chinese tourists
Target customer
Female Chinese tourists with age between 25-45
years old (65 of female Chinese tourists)
Potential skin care market for
inbound Chinese tourist 3000 million baht
Increase benefit from inbound tourists
To leverage the increase in number of tourists we
have created new business strategy to capture
inbound tourists by using effective communication
tools such as airport free wifi and Chinese
bloggersinfluencers
36
Key challenges and solutions for DDDChannel challenges - solutions
Improve the sale structure of
traditional trade channel after
collaboration with Sino-Pacific
Limited of understanding and
experience on traditional trade
channel and regional focus
Lack of specialized distribution
experts for Chinas mainstream
online channel and too much
reliance on china
Complete the restructuring sales
system and transfer customer
within 3Q 2018
Revamp the marketing strategy for
traditional trade channel and
focusing on the largest consumer
base in the Northeastern of
Thailand
Deal with new potential distributor
who specializes in mainstream
online channel and wholesale
market in China and start a
business in Philippines to capture
new market and new customer
base
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
37
Overview of potential and sizable countries for business expansion across Asia
CHINA
CHINA
bull Market growing at CAGR of 6 forecasted to reach
THB1100 billion in 2021
bull Chinese consumers are willing to trade-up to high-quality
and functional skin care products for a better effect
PHILIPPINES
PHILIPPINES
bull Skin care market is expected to grow robustly at CAGR of
5 reaching THB33 billion in 2021
bull Skin whitening remains one of the most demanded benefits
while serums are gradually becoming increasingly prominent
INDONESIA
INDONESIA
bull Vigorous market growth at 10 CAGR with sales set to
reach THB67 billion by 2021
bull Indonesian consumers prefer all-in-one products that offer all
skin benefits
Expected to expand into new country in the second half of 2018
38
China outlook
Products with CFDA
Online
Cross-border e-commerce
CHINA
Not required CFDA
Mainstream
online platform
Required CFDA
bull Market size is much bigger than
Cross-border e-commerce
bull Allow wholesale transaction
bull Lower transportation cost due
to the bundle shipments
bull Cross-border is temporary
which is subject to change
according to Chinses policy
bull Not eligible for wholesale
transaction
Offline
Required CFDA
bull Currently in talk with one of the
distributors
ALREADY
ENTERED
Main benefits of CFDA
bull More easily accessible
in Mainstream online
platform and offline
channels which the
market is much bigger
than Cross-border e-
commerce alone
bull No risk from the policy
change of Cross-border
e-commerce
NEWNAMU LIFE
SNAILWHITE
SYN-AKE MIST
Q3 2018
NAMU LIFE
SNAILWHITE
WHIPP SOAP
Q1 2018
NAMU LIFE
SNAILWHITE
CLEANSING
Q1 2018
NAMU LIFE
SNAILWHITE
FACIAL CREAM
Q1 2018
39
Philippines outlook
New subsidiary in the Philippines ndash Do Day Dream KCA Corporation
40
FB RealKrisAquino
1200000+ FollowersX
IG Krisaquino
3500000+ FollowersX
Twitter KrisAquino214
1600000+ FollowersX
Youtube TheAquinos
200000+ SubscribersX
Kris AquinoQueen Of All Media
bull One of the most popular celebrities in the Philippinesbull The youngest daughter of Corazon Aquino the 11th
President of the Philippines
41
Philippines outlook
Leverage on Kris Aquinorsquos network and
brand awareness creation by using
marketing activities along with global
FMCG experienced team
Brand awareness creation from two
main products hero which are Snail
White Whipp Soap and Snail White
Facial Cream
Promising growth and outstanding
skincare market size amounting to THB
28000 million
5
4
6
Product availability in 330 Stores over
Philippines
To be 1 of top 30 best selling skincare
brand in Philippines in 2019
Expansion of targeted market to the
nearest and biggest cities
3
2
1
42
Top 5 Market share in Philippines
Philippines outlook
Top 5 brands in Skin Care Top 5 brands in Facial Moisturizers
1 112 Market Share
2 85 Market Share
3 78 Market Share
4 42 Market Share
5 34 Market Share
1 257 Market Share
2 230 Market Share
3 60 Market Share
4 30 Market Share
5 21 Market Share
43
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
44
Revenue from sales in 1H18
Product Group
Distribution Channels
2017 1H17 1H18
Facial Skin Care79
Body Care
2
Facial Cleansing
6
Body Cleansing
7
Sunscreen4
Others2
Facial Skin Care79
Body Care
2
Facial Cleansing
3
Body Cleansing
8
Sunscreen2
Others6
2017 1H17 1H18
Modern Trade25
Traditional Trade and Distribution Partner
40
Export35
Other0
Modern Trade37
Traditional Trade and Distribution Partner
38
Export24
Others1
Facial Skin Care77
Body Care
4
Facial Cleansing
4
Body Cleansing
8
Sunscreen4 Others
3
Modern Trade29
Traditional Trade and Distribution Partner
41
Export30
Others0
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
1H17 1H18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
45
24
22
Profitability in 2Q18
190
608
862
614
512
433
636
697 704 700
2014 2015 2016 1H17 1H18
Gross Profit Gross Margin
37
254
441 452
268213
84
266
355
268
305
278
2014 2015 2016 2017 1H17 1H18
EBITDA EBITDA Margin
28
194
335 351
20917563
203
270
208
238 229
2014 2015 2016 2017 1H17 1H18
Net Profit NP Margin
EBITDA Net Profit
Unit Million baht Unit Million baht
32
3-year target
32
72
3-year target68 ndash 72
Gross Profit
Unit Million baht
68
3-year target22 ndash 24
CONTACT US
DO DAY DREAM PLC
Investor Relations Department
Tel +662-917-3055 Ext808
Fax +662-917-3054
Email irdodaydreamcom
Website wwwdodaydreamcom
Contact person
Ms Chanoknan Thiemrat (Investor Relations)
Email Chanoknantdodaydreamcom
Company satisfaction survey
22
Snailwhite Sachets are in the key growth driver segment for CVS The Premium Sachets
While the key contribution in sachet products are still in mass segment (Low pricing less and 15 Baht) its growth has been declining The true growth driver for CVS are higher priced sachet at 31-45 Baht Triple digit growth in 2 consecutive years prove consumers are shifting toward the premium sachet segment
Market size of Facial moisturizer in convenience store
Source The Nielsen Company
-15
662
46
Growth
-34
247
2016 2017 2018
No of 31-45 Baht
SKUs in each period
2018 54
2017 43
2016 28
1392 1202
15
Growth23892353
2499
Unit Million baht
53
35
10
2
44
34
17
4
39
31
20
8
23
Key challenges and solutions for DDDProduct challenges - solutions
Direct communication for traditional trade channel
24
Key challenges and solutions for DDDProduct challenges - solutions
Repackaged products to match
with CFDA requirements
together with managing old
designed package to avoid
customer confusion
Repackage all products by using
the universal packages matched
with the requirements and
conditions of every target country
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Limited in product size which is
not suitable with current
distribution channel and the
communication does not match
with the target customers
Add a range of new product sizing
and enhance the direct
communication to target customer
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
25
Challenges and Solutions for DDD
Products
Channels
26
Modern Trade Traditional Trade Special Trade Export
85
Growth
-655
Growth
402
Growth
-435
Growth
Key challenges and solutions for DDDChannel challenges
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
2Q17 2Q18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
Revenue by distribution channels
Special Trade includes King Power Duty Fee and specialty stores - which mainly focus on inbound tourists
27
Key challenges and solutions for DDDChannel challenges - solutions
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
28
Key challenges and solutions for DDDChannel challenges - solutions
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
29
We plan to focus on the Northeastern part of Thailand as a top priority to capture the huge
potential target market
Million people
Population Ranking Total Poplation Age 18-35
Central 227 57
Bangkok 57 14
Chonburi 16 04
Samuthprakarn 13 03
Northern 121 29
Chiangmai 17 42
Chiangrai 13 03
Nakhonsawan 11 03
Southern 94 25
Nakornsrithammarat 15 04
Songkhla 14 04
Suratthani 10 03
Northeastern 220 57
Nakhonratchasima 26 07
Ubonratchathani 19 05
Khonkaen 18 05
Top priority
Source National Statistical Office of Thailand
30
Snail White roadshow in Northeastern part of Thailand
31
Snail White roadshow in Northeastern part of Thailand
32
Snailwhite performs well in CVS but still has great opportunity in Open Trade
Seek for new distribution channel
Increase the use of beauty advisor
to provide product information in
modern trade channels
Source The Nielsen Company
CVS SKU Ranking of Facial Moisturizer as of Q2rsquo2018
1 Garnier Sakura White Pinkish Spf21 Pa+++ 7 Ml 57 97 92 53
2 Garnier Ageless White Spf30 Pa+++ 7 Ml 54 95 88 45
3 Garnier Light Complete White Speed SPF20 Pa+++ 7 Ml 45 97 74 48
4 Snail White Gold SPF30 PA+++ 7 Ml 42 81 02 1
5 Snail White Day Cream SPF20 PA+++ 7 Ml 31 85 01 1
6 Ponds Age Miracle Wrinkle Day 7 Gm 31 93 53 35
7 Smooth-E Natural Source Cream 10 Gm 29 76 00 0
8 Dermo Expertise White Perfect Spf17 Pa++ Serum Cream 7 Ml 25 89 11 8
9 Olay Natural White Pink Fairness
75
Gm 24 91 47 40
10 Rojukiss Other 6 Ml 24 74 - -
Market Share
Q218 Open
Trade
Distribution
Q218
Convenience
Distribution
Q218 Open
Trade
ProductBrandRank Size
Market Share
Q218
Convenience
33
Key challenges and solutions for DDDChannel challenges - solutions
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
34
Don Mueang Airport Market ndash the biggest wholesale skin care market
35
Overview of inbound tourists in Thailand
Expectation of
inbound tourists
in 2018
3755Million tourists
China 28
China Malaysia Korea
Laos Japan India
Russia Vietnam Cambodia
Myanmar Other
Source Tourism Authority of Thailand Company Estimates
Expectation of
inbound Chinese
tourists in 2018
1120Million tourists
Potential MarketInbound Chinese tourists
Target customer
Female Chinese tourists with age between 25-45
years old (65 of female Chinese tourists)
Potential skin care market for
inbound Chinese tourist 3000 million baht
Increase benefit from inbound tourists
To leverage the increase in number of tourists we
have created new business strategy to capture
inbound tourists by using effective communication
tools such as airport free wifi and Chinese
bloggersinfluencers
36
Key challenges and solutions for DDDChannel challenges - solutions
Improve the sale structure of
traditional trade channel after
collaboration with Sino-Pacific
Limited of understanding and
experience on traditional trade
channel and regional focus
Lack of specialized distribution
experts for Chinas mainstream
online channel and too much
reliance on china
Complete the restructuring sales
system and transfer customer
within 3Q 2018
Revamp the marketing strategy for
traditional trade channel and
focusing on the largest consumer
base in the Northeastern of
Thailand
Deal with new potential distributor
who specializes in mainstream
online channel and wholesale
market in China and start a
business in Philippines to capture
new market and new customer
base
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
37
Overview of potential and sizable countries for business expansion across Asia
CHINA
CHINA
bull Market growing at CAGR of 6 forecasted to reach
THB1100 billion in 2021
bull Chinese consumers are willing to trade-up to high-quality
and functional skin care products for a better effect
PHILIPPINES
PHILIPPINES
bull Skin care market is expected to grow robustly at CAGR of
5 reaching THB33 billion in 2021
bull Skin whitening remains one of the most demanded benefits
while serums are gradually becoming increasingly prominent
INDONESIA
INDONESIA
bull Vigorous market growth at 10 CAGR with sales set to
reach THB67 billion by 2021
bull Indonesian consumers prefer all-in-one products that offer all
skin benefits
Expected to expand into new country in the second half of 2018
38
China outlook
Products with CFDA
Online
Cross-border e-commerce
CHINA
Not required CFDA
Mainstream
online platform
Required CFDA
bull Market size is much bigger than
Cross-border e-commerce
bull Allow wholesale transaction
bull Lower transportation cost due
to the bundle shipments
bull Cross-border is temporary
which is subject to change
according to Chinses policy
bull Not eligible for wholesale
transaction
Offline
Required CFDA
bull Currently in talk with one of the
distributors
ALREADY
ENTERED
Main benefits of CFDA
bull More easily accessible
in Mainstream online
platform and offline
channels which the
market is much bigger
than Cross-border e-
commerce alone
bull No risk from the policy
change of Cross-border
e-commerce
NEWNAMU LIFE
SNAILWHITE
SYN-AKE MIST
Q3 2018
NAMU LIFE
SNAILWHITE
WHIPP SOAP
Q1 2018
NAMU LIFE
SNAILWHITE
CLEANSING
Q1 2018
NAMU LIFE
SNAILWHITE
FACIAL CREAM
Q1 2018
39
Philippines outlook
New subsidiary in the Philippines ndash Do Day Dream KCA Corporation
40
FB RealKrisAquino
1200000+ FollowersX
IG Krisaquino
3500000+ FollowersX
Twitter KrisAquino214
1600000+ FollowersX
Youtube TheAquinos
200000+ SubscribersX
Kris AquinoQueen Of All Media
bull One of the most popular celebrities in the Philippinesbull The youngest daughter of Corazon Aquino the 11th
President of the Philippines
41
Philippines outlook
Leverage on Kris Aquinorsquos network and
brand awareness creation by using
marketing activities along with global
FMCG experienced team
Brand awareness creation from two
main products hero which are Snail
White Whipp Soap and Snail White
Facial Cream
Promising growth and outstanding
skincare market size amounting to THB
28000 million
5
4
6
Product availability in 330 Stores over
Philippines
To be 1 of top 30 best selling skincare
brand in Philippines in 2019
Expansion of targeted market to the
nearest and biggest cities
3
2
1
42
Top 5 Market share in Philippines
Philippines outlook
Top 5 brands in Skin Care Top 5 brands in Facial Moisturizers
1 112 Market Share
2 85 Market Share
3 78 Market Share
4 42 Market Share
5 34 Market Share
1 257 Market Share
2 230 Market Share
3 60 Market Share
4 30 Market Share
5 21 Market Share
43
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
44
Revenue from sales in 1H18
Product Group
Distribution Channels
2017 1H17 1H18
Facial Skin Care79
Body Care
2
Facial Cleansing
6
Body Cleansing
7
Sunscreen4
Others2
Facial Skin Care79
Body Care
2
Facial Cleansing
3
Body Cleansing
8
Sunscreen2
Others6
2017 1H17 1H18
Modern Trade25
Traditional Trade and Distribution Partner
40
Export35
Other0
Modern Trade37
Traditional Trade and Distribution Partner
38
Export24
Others1
Facial Skin Care77
Body Care
4
Facial Cleansing
4
Body Cleansing
8
Sunscreen4 Others
3
Modern Trade29
Traditional Trade and Distribution Partner
41
Export30
Others0
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
1H17 1H18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
45
24
22
Profitability in 2Q18
190
608
862
614
512
433
636
697 704 700
2014 2015 2016 1H17 1H18
Gross Profit Gross Margin
37
254
441 452
268213
84
266
355
268
305
278
2014 2015 2016 2017 1H17 1H18
EBITDA EBITDA Margin
28
194
335 351
20917563
203
270
208
238 229
2014 2015 2016 2017 1H17 1H18
Net Profit NP Margin
EBITDA Net Profit
Unit Million baht Unit Million baht
32
3-year target
32
72
3-year target68 ndash 72
Gross Profit
Unit Million baht
68
3-year target22 ndash 24
CONTACT US
DO DAY DREAM PLC
Investor Relations Department
Tel +662-917-3055 Ext808
Fax +662-917-3054
Email irdodaydreamcom
Website wwwdodaydreamcom
Contact person
Ms Chanoknan Thiemrat (Investor Relations)
Email Chanoknantdodaydreamcom
Company satisfaction survey
23
Key challenges and solutions for DDDProduct challenges - solutions
Direct communication for traditional trade channel
24
Key challenges and solutions for DDDProduct challenges - solutions
Repackaged products to match
with CFDA requirements
together with managing old
designed package to avoid
customer confusion
Repackage all products by using
the universal packages matched
with the requirements and
conditions of every target country
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Limited in product size which is
not suitable with current
distribution channel and the
communication does not match
with the target customers
Add a range of new product sizing
and enhance the direct
communication to target customer
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
25
Challenges and Solutions for DDD
Products
Channels
26
Modern Trade Traditional Trade Special Trade Export
85
Growth
-655
Growth
402
Growth
-435
Growth
Key challenges and solutions for DDDChannel challenges
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
2Q17 2Q18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
Revenue by distribution channels
Special Trade includes King Power Duty Fee and specialty stores - which mainly focus on inbound tourists
27
Key challenges and solutions for DDDChannel challenges - solutions
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
28
Key challenges and solutions for DDDChannel challenges - solutions
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
29
We plan to focus on the Northeastern part of Thailand as a top priority to capture the huge
potential target market
Million people
Population Ranking Total Poplation Age 18-35
Central 227 57
Bangkok 57 14
Chonburi 16 04
Samuthprakarn 13 03
Northern 121 29
Chiangmai 17 42
Chiangrai 13 03
Nakhonsawan 11 03
Southern 94 25
Nakornsrithammarat 15 04
Songkhla 14 04
Suratthani 10 03
Northeastern 220 57
Nakhonratchasima 26 07
Ubonratchathani 19 05
Khonkaen 18 05
Top priority
Source National Statistical Office of Thailand
30
Snail White roadshow in Northeastern part of Thailand
31
Snail White roadshow in Northeastern part of Thailand
32
Snailwhite performs well in CVS but still has great opportunity in Open Trade
Seek for new distribution channel
Increase the use of beauty advisor
to provide product information in
modern trade channels
Source The Nielsen Company
CVS SKU Ranking of Facial Moisturizer as of Q2rsquo2018
1 Garnier Sakura White Pinkish Spf21 Pa+++ 7 Ml 57 97 92 53
2 Garnier Ageless White Spf30 Pa+++ 7 Ml 54 95 88 45
3 Garnier Light Complete White Speed SPF20 Pa+++ 7 Ml 45 97 74 48
4 Snail White Gold SPF30 PA+++ 7 Ml 42 81 02 1
5 Snail White Day Cream SPF20 PA+++ 7 Ml 31 85 01 1
6 Ponds Age Miracle Wrinkle Day 7 Gm 31 93 53 35
7 Smooth-E Natural Source Cream 10 Gm 29 76 00 0
8 Dermo Expertise White Perfect Spf17 Pa++ Serum Cream 7 Ml 25 89 11 8
9 Olay Natural White Pink Fairness
75
Gm 24 91 47 40
10 Rojukiss Other 6 Ml 24 74 - -
Market Share
Q218 Open
Trade
Distribution
Q218
Convenience
Distribution
Q218 Open
Trade
ProductBrandRank Size
Market Share
Q218
Convenience
33
Key challenges and solutions for DDDChannel challenges - solutions
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
34
Don Mueang Airport Market ndash the biggest wholesale skin care market
35
Overview of inbound tourists in Thailand
Expectation of
inbound tourists
in 2018
3755Million tourists
China 28
China Malaysia Korea
Laos Japan India
Russia Vietnam Cambodia
Myanmar Other
Source Tourism Authority of Thailand Company Estimates
Expectation of
inbound Chinese
tourists in 2018
1120Million tourists
Potential MarketInbound Chinese tourists
Target customer
Female Chinese tourists with age between 25-45
years old (65 of female Chinese tourists)
Potential skin care market for
inbound Chinese tourist 3000 million baht
Increase benefit from inbound tourists
To leverage the increase in number of tourists we
have created new business strategy to capture
inbound tourists by using effective communication
tools such as airport free wifi and Chinese
bloggersinfluencers
36
Key challenges and solutions for DDDChannel challenges - solutions
Improve the sale structure of
traditional trade channel after
collaboration with Sino-Pacific
Limited of understanding and
experience on traditional trade
channel and regional focus
Lack of specialized distribution
experts for Chinas mainstream
online channel and too much
reliance on china
Complete the restructuring sales
system and transfer customer
within 3Q 2018
Revamp the marketing strategy for
traditional trade channel and
focusing on the largest consumer
base in the Northeastern of
Thailand
Deal with new potential distributor
who specializes in mainstream
online channel and wholesale
market in China and start a
business in Philippines to capture
new market and new customer
base
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
37
Overview of potential and sizable countries for business expansion across Asia
CHINA
CHINA
bull Market growing at CAGR of 6 forecasted to reach
THB1100 billion in 2021
bull Chinese consumers are willing to trade-up to high-quality
and functional skin care products for a better effect
PHILIPPINES
PHILIPPINES
bull Skin care market is expected to grow robustly at CAGR of
5 reaching THB33 billion in 2021
bull Skin whitening remains one of the most demanded benefits
while serums are gradually becoming increasingly prominent
INDONESIA
INDONESIA
bull Vigorous market growth at 10 CAGR with sales set to
reach THB67 billion by 2021
bull Indonesian consumers prefer all-in-one products that offer all
skin benefits
Expected to expand into new country in the second half of 2018
38
China outlook
Products with CFDA
Online
Cross-border e-commerce
CHINA
Not required CFDA
Mainstream
online platform
Required CFDA
bull Market size is much bigger than
Cross-border e-commerce
bull Allow wholesale transaction
bull Lower transportation cost due
to the bundle shipments
bull Cross-border is temporary
which is subject to change
according to Chinses policy
bull Not eligible for wholesale
transaction
Offline
Required CFDA
bull Currently in talk with one of the
distributors
ALREADY
ENTERED
Main benefits of CFDA
bull More easily accessible
in Mainstream online
platform and offline
channels which the
market is much bigger
than Cross-border e-
commerce alone
bull No risk from the policy
change of Cross-border
e-commerce
NEWNAMU LIFE
SNAILWHITE
SYN-AKE MIST
Q3 2018
NAMU LIFE
SNAILWHITE
WHIPP SOAP
Q1 2018
NAMU LIFE
SNAILWHITE
CLEANSING
Q1 2018
NAMU LIFE
SNAILWHITE
FACIAL CREAM
Q1 2018
39
Philippines outlook
New subsidiary in the Philippines ndash Do Day Dream KCA Corporation
40
FB RealKrisAquino
1200000+ FollowersX
IG Krisaquino
3500000+ FollowersX
Twitter KrisAquino214
1600000+ FollowersX
Youtube TheAquinos
200000+ SubscribersX
Kris AquinoQueen Of All Media
bull One of the most popular celebrities in the Philippinesbull The youngest daughter of Corazon Aquino the 11th
President of the Philippines
41
Philippines outlook
Leverage on Kris Aquinorsquos network and
brand awareness creation by using
marketing activities along with global
FMCG experienced team
Brand awareness creation from two
main products hero which are Snail
White Whipp Soap and Snail White
Facial Cream
Promising growth and outstanding
skincare market size amounting to THB
28000 million
5
4
6
Product availability in 330 Stores over
Philippines
To be 1 of top 30 best selling skincare
brand in Philippines in 2019
Expansion of targeted market to the
nearest and biggest cities
3
2
1
42
Top 5 Market share in Philippines
Philippines outlook
Top 5 brands in Skin Care Top 5 brands in Facial Moisturizers
1 112 Market Share
2 85 Market Share
3 78 Market Share
4 42 Market Share
5 34 Market Share
1 257 Market Share
2 230 Market Share
3 60 Market Share
4 30 Market Share
5 21 Market Share
43
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
44
Revenue from sales in 1H18
Product Group
Distribution Channels
2017 1H17 1H18
Facial Skin Care79
Body Care
2
Facial Cleansing
6
Body Cleansing
7
Sunscreen4
Others2
Facial Skin Care79
Body Care
2
Facial Cleansing
3
Body Cleansing
8
Sunscreen2
Others6
2017 1H17 1H18
Modern Trade25
Traditional Trade and Distribution Partner
40
Export35
Other0
Modern Trade37
Traditional Trade and Distribution Partner
38
Export24
Others1
Facial Skin Care77
Body Care
4
Facial Cleansing
4
Body Cleansing
8
Sunscreen4 Others
3
Modern Trade29
Traditional Trade and Distribution Partner
41
Export30
Others0
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
1H17 1H18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
45
24
22
Profitability in 2Q18
190
608
862
614
512
433
636
697 704 700
2014 2015 2016 1H17 1H18
Gross Profit Gross Margin
37
254
441 452
268213
84
266
355
268
305
278
2014 2015 2016 2017 1H17 1H18
EBITDA EBITDA Margin
28
194
335 351
20917563
203
270
208
238 229
2014 2015 2016 2017 1H17 1H18
Net Profit NP Margin
EBITDA Net Profit
Unit Million baht Unit Million baht
32
3-year target
32
72
3-year target68 ndash 72
Gross Profit
Unit Million baht
68
3-year target22 ndash 24
CONTACT US
DO DAY DREAM PLC
Investor Relations Department
Tel +662-917-3055 Ext808
Fax +662-917-3054
Email irdodaydreamcom
Website wwwdodaydreamcom
Contact person
Ms Chanoknan Thiemrat (Investor Relations)
Email Chanoknantdodaydreamcom
Company satisfaction survey
24
Key challenges and solutions for DDDProduct challenges - solutions
Repackaged products to match
with CFDA requirements
together with managing old
designed package to avoid
customer confusion
Repackage all products by using
the universal packages matched
with the requirements and
conditions of every target country
Delayed in new product launch
Fasten the development process of
the new product release Increase
efficiency and reduce work
duplication
Limited in product size which is
not suitable with current
distribution channel and the
communication does not match
with the target customers
Add a range of new product sizing
and enhance the direct
communication to target customer
Small product variety unable to
capture every group of customer
Launch new products to serve
consumer needs and capture the
new customers
25
Challenges and Solutions for DDD
Products
Channels
26
Modern Trade Traditional Trade Special Trade Export
85
Growth
-655
Growth
402
Growth
-435
Growth
Key challenges and solutions for DDDChannel challenges
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
2Q17 2Q18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
Revenue by distribution channels
Special Trade includes King Power Duty Fee and specialty stores - which mainly focus on inbound tourists
27
Key challenges and solutions for DDDChannel challenges - solutions
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
28
Key challenges and solutions for DDDChannel challenges - solutions
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
29
We plan to focus on the Northeastern part of Thailand as a top priority to capture the huge
potential target market
Million people
Population Ranking Total Poplation Age 18-35
Central 227 57
Bangkok 57 14
Chonburi 16 04
Samuthprakarn 13 03
Northern 121 29
Chiangmai 17 42
Chiangrai 13 03
Nakhonsawan 11 03
Southern 94 25
Nakornsrithammarat 15 04
Songkhla 14 04
Suratthani 10 03
Northeastern 220 57
Nakhonratchasima 26 07
Ubonratchathani 19 05
Khonkaen 18 05
Top priority
Source National Statistical Office of Thailand
30
Snail White roadshow in Northeastern part of Thailand
31
Snail White roadshow in Northeastern part of Thailand
32
Snailwhite performs well in CVS but still has great opportunity in Open Trade
Seek for new distribution channel
Increase the use of beauty advisor
to provide product information in
modern trade channels
Source The Nielsen Company
CVS SKU Ranking of Facial Moisturizer as of Q2rsquo2018
1 Garnier Sakura White Pinkish Spf21 Pa+++ 7 Ml 57 97 92 53
2 Garnier Ageless White Spf30 Pa+++ 7 Ml 54 95 88 45
3 Garnier Light Complete White Speed SPF20 Pa+++ 7 Ml 45 97 74 48
4 Snail White Gold SPF30 PA+++ 7 Ml 42 81 02 1
5 Snail White Day Cream SPF20 PA+++ 7 Ml 31 85 01 1
6 Ponds Age Miracle Wrinkle Day 7 Gm 31 93 53 35
7 Smooth-E Natural Source Cream 10 Gm 29 76 00 0
8 Dermo Expertise White Perfect Spf17 Pa++ Serum Cream 7 Ml 25 89 11 8
9 Olay Natural White Pink Fairness
75
Gm 24 91 47 40
10 Rojukiss Other 6 Ml 24 74 - -
Market Share
Q218 Open
Trade
Distribution
Q218
Convenience
Distribution
Q218 Open
Trade
ProductBrandRank Size
Market Share
Q218
Convenience
33
Key challenges and solutions for DDDChannel challenges - solutions
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
34
Don Mueang Airport Market ndash the biggest wholesale skin care market
35
Overview of inbound tourists in Thailand
Expectation of
inbound tourists
in 2018
3755Million tourists
China 28
China Malaysia Korea
Laos Japan India
Russia Vietnam Cambodia
Myanmar Other
Source Tourism Authority of Thailand Company Estimates
Expectation of
inbound Chinese
tourists in 2018
1120Million tourists
Potential MarketInbound Chinese tourists
Target customer
Female Chinese tourists with age between 25-45
years old (65 of female Chinese tourists)
Potential skin care market for
inbound Chinese tourist 3000 million baht
Increase benefit from inbound tourists
To leverage the increase in number of tourists we
have created new business strategy to capture
inbound tourists by using effective communication
tools such as airport free wifi and Chinese
bloggersinfluencers
36
Key challenges and solutions for DDDChannel challenges - solutions
Improve the sale structure of
traditional trade channel after
collaboration with Sino-Pacific
Limited of understanding and
experience on traditional trade
channel and regional focus
Lack of specialized distribution
experts for Chinas mainstream
online channel and too much
reliance on china
Complete the restructuring sales
system and transfer customer
within 3Q 2018
Revamp the marketing strategy for
traditional trade channel and
focusing on the largest consumer
base in the Northeastern of
Thailand
Deal with new potential distributor
who specializes in mainstream
online channel and wholesale
market in China and start a
business in Philippines to capture
new market and new customer
base
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
37
Overview of potential and sizable countries for business expansion across Asia
CHINA
CHINA
bull Market growing at CAGR of 6 forecasted to reach
THB1100 billion in 2021
bull Chinese consumers are willing to trade-up to high-quality
and functional skin care products for a better effect
PHILIPPINES
PHILIPPINES
bull Skin care market is expected to grow robustly at CAGR of
5 reaching THB33 billion in 2021
bull Skin whitening remains one of the most demanded benefits
while serums are gradually becoming increasingly prominent
INDONESIA
INDONESIA
bull Vigorous market growth at 10 CAGR with sales set to
reach THB67 billion by 2021
bull Indonesian consumers prefer all-in-one products that offer all
skin benefits
Expected to expand into new country in the second half of 2018
38
China outlook
Products with CFDA
Online
Cross-border e-commerce
CHINA
Not required CFDA
Mainstream
online platform
Required CFDA
bull Market size is much bigger than
Cross-border e-commerce
bull Allow wholesale transaction
bull Lower transportation cost due
to the bundle shipments
bull Cross-border is temporary
which is subject to change
according to Chinses policy
bull Not eligible for wholesale
transaction
Offline
Required CFDA
bull Currently in talk with one of the
distributors
ALREADY
ENTERED
Main benefits of CFDA
bull More easily accessible
in Mainstream online
platform and offline
channels which the
market is much bigger
than Cross-border e-
commerce alone
bull No risk from the policy
change of Cross-border
e-commerce
NEWNAMU LIFE
SNAILWHITE
SYN-AKE MIST
Q3 2018
NAMU LIFE
SNAILWHITE
WHIPP SOAP
Q1 2018
NAMU LIFE
SNAILWHITE
CLEANSING
Q1 2018
NAMU LIFE
SNAILWHITE
FACIAL CREAM
Q1 2018
39
Philippines outlook
New subsidiary in the Philippines ndash Do Day Dream KCA Corporation
40
FB RealKrisAquino
1200000+ FollowersX
IG Krisaquino
3500000+ FollowersX
Twitter KrisAquino214
1600000+ FollowersX
Youtube TheAquinos
200000+ SubscribersX
Kris AquinoQueen Of All Media
bull One of the most popular celebrities in the Philippinesbull The youngest daughter of Corazon Aquino the 11th
President of the Philippines
41
Philippines outlook
Leverage on Kris Aquinorsquos network and
brand awareness creation by using
marketing activities along with global
FMCG experienced team
Brand awareness creation from two
main products hero which are Snail
White Whipp Soap and Snail White
Facial Cream
Promising growth and outstanding
skincare market size amounting to THB
28000 million
5
4
6
Product availability in 330 Stores over
Philippines
To be 1 of top 30 best selling skincare
brand in Philippines in 2019
Expansion of targeted market to the
nearest and biggest cities
3
2
1
42
Top 5 Market share in Philippines
Philippines outlook
Top 5 brands in Skin Care Top 5 brands in Facial Moisturizers
1 112 Market Share
2 85 Market Share
3 78 Market Share
4 42 Market Share
5 34 Market Share
1 257 Market Share
2 230 Market Share
3 60 Market Share
4 30 Market Share
5 21 Market Share
43
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
44
Revenue from sales in 1H18
Product Group
Distribution Channels
2017 1H17 1H18
Facial Skin Care79
Body Care
2
Facial Cleansing
6
Body Cleansing
7
Sunscreen4
Others2
Facial Skin Care79
Body Care
2
Facial Cleansing
3
Body Cleansing
8
Sunscreen2
Others6
2017 1H17 1H18
Modern Trade25
Traditional Trade and Distribution Partner
40
Export35
Other0
Modern Trade37
Traditional Trade and Distribution Partner
38
Export24
Others1
Facial Skin Care77
Body Care
4
Facial Cleansing
4
Body Cleansing
8
Sunscreen4 Others
3
Modern Trade29
Traditional Trade and Distribution Partner
41
Export30
Others0
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
1H17 1H18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
45
24
22
Profitability in 2Q18
190
608
862
614
512
433
636
697 704 700
2014 2015 2016 1H17 1H18
Gross Profit Gross Margin
37
254
441 452
268213
84
266
355
268
305
278
2014 2015 2016 2017 1H17 1H18
EBITDA EBITDA Margin
28
194
335 351
20917563
203
270
208
238 229
2014 2015 2016 2017 1H17 1H18
Net Profit NP Margin
EBITDA Net Profit
Unit Million baht Unit Million baht
32
3-year target
32
72
3-year target68 ndash 72
Gross Profit
Unit Million baht
68
3-year target22 ndash 24
CONTACT US
DO DAY DREAM PLC
Investor Relations Department
Tel +662-917-3055 Ext808
Fax +662-917-3054
Email irdodaydreamcom
Website wwwdodaydreamcom
Contact person
Ms Chanoknan Thiemrat (Investor Relations)
Email Chanoknantdodaydreamcom
Company satisfaction survey
25
Challenges and Solutions for DDD
Products
Channels
26
Modern Trade Traditional Trade Special Trade Export
85
Growth
-655
Growth
402
Growth
-435
Growth
Key challenges and solutions for DDDChannel challenges
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
2Q17 2Q18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
Revenue by distribution channels
Special Trade includes King Power Duty Fee and specialty stores - which mainly focus on inbound tourists
27
Key challenges and solutions for DDDChannel challenges - solutions
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
28
Key challenges and solutions for DDDChannel challenges - solutions
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
29
We plan to focus on the Northeastern part of Thailand as a top priority to capture the huge
potential target market
Million people
Population Ranking Total Poplation Age 18-35
Central 227 57
Bangkok 57 14
Chonburi 16 04
Samuthprakarn 13 03
Northern 121 29
Chiangmai 17 42
Chiangrai 13 03
Nakhonsawan 11 03
Southern 94 25
Nakornsrithammarat 15 04
Songkhla 14 04
Suratthani 10 03
Northeastern 220 57
Nakhonratchasima 26 07
Ubonratchathani 19 05
Khonkaen 18 05
Top priority
Source National Statistical Office of Thailand
30
Snail White roadshow in Northeastern part of Thailand
31
Snail White roadshow in Northeastern part of Thailand
32
Snailwhite performs well in CVS but still has great opportunity in Open Trade
Seek for new distribution channel
Increase the use of beauty advisor
to provide product information in
modern trade channels
Source The Nielsen Company
CVS SKU Ranking of Facial Moisturizer as of Q2rsquo2018
1 Garnier Sakura White Pinkish Spf21 Pa+++ 7 Ml 57 97 92 53
2 Garnier Ageless White Spf30 Pa+++ 7 Ml 54 95 88 45
3 Garnier Light Complete White Speed SPF20 Pa+++ 7 Ml 45 97 74 48
4 Snail White Gold SPF30 PA+++ 7 Ml 42 81 02 1
5 Snail White Day Cream SPF20 PA+++ 7 Ml 31 85 01 1
6 Ponds Age Miracle Wrinkle Day 7 Gm 31 93 53 35
7 Smooth-E Natural Source Cream 10 Gm 29 76 00 0
8 Dermo Expertise White Perfect Spf17 Pa++ Serum Cream 7 Ml 25 89 11 8
9 Olay Natural White Pink Fairness
75
Gm 24 91 47 40
10 Rojukiss Other 6 Ml 24 74 - -
Market Share
Q218 Open
Trade
Distribution
Q218
Convenience
Distribution
Q218 Open
Trade
ProductBrandRank Size
Market Share
Q218
Convenience
33
Key challenges and solutions for DDDChannel challenges - solutions
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
34
Don Mueang Airport Market ndash the biggest wholesale skin care market
35
Overview of inbound tourists in Thailand
Expectation of
inbound tourists
in 2018
3755Million tourists
China 28
China Malaysia Korea
Laos Japan India
Russia Vietnam Cambodia
Myanmar Other
Source Tourism Authority of Thailand Company Estimates
Expectation of
inbound Chinese
tourists in 2018
1120Million tourists
Potential MarketInbound Chinese tourists
Target customer
Female Chinese tourists with age between 25-45
years old (65 of female Chinese tourists)
Potential skin care market for
inbound Chinese tourist 3000 million baht
Increase benefit from inbound tourists
To leverage the increase in number of tourists we
have created new business strategy to capture
inbound tourists by using effective communication
tools such as airport free wifi and Chinese
bloggersinfluencers
36
Key challenges and solutions for DDDChannel challenges - solutions
Improve the sale structure of
traditional trade channel after
collaboration with Sino-Pacific
Limited of understanding and
experience on traditional trade
channel and regional focus
Lack of specialized distribution
experts for Chinas mainstream
online channel and too much
reliance on china
Complete the restructuring sales
system and transfer customer
within 3Q 2018
Revamp the marketing strategy for
traditional trade channel and
focusing on the largest consumer
base in the Northeastern of
Thailand
Deal with new potential distributor
who specializes in mainstream
online channel and wholesale
market in China and start a
business in Philippines to capture
new market and new customer
base
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
37
Overview of potential and sizable countries for business expansion across Asia
CHINA
CHINA
bull Market growing at CAGR of 6 forecasted to reach
THB1100 billion in 2021
bull Chinese consumers are willing to trade-up to high-quality
and functional skin care products for a better effect
PHILIPPINES
PHILIPPINES
bull Skin care market is expected to grow robustly at CAGR of
5 reaching THB33 billion in 2021
bull Skin whitening remains one of the most demanded benefits
while serums are gradually becoming increasingly prominent
INDONESIA
INDONESIA
bull Vigorous market growth at 10 CAGR with sales set to
reach THB67 billion by 2021
bull Indonesian consumers prefer all-in-one products that offer all
skin benefits
Expected to expand into new country in the second half of 2018
38
China outlook
Products with CFDA
Online
Cross-border e-commerce
CHINA
Not required CFDA
Mainstream
online platform
Required CFDA
bull Market size is much bigger than
Cross-border e-commerce
bull Allow wholesale transaction
bull Lower transportation cost due
to the bundle shipments
bull Cross-border is temporary
which is subject to change
according to Chinses policy
bull Not eligible for wholesale
transaction
Offline
Required CFDA
bull Currently in talk with one of the
distributors
ALREADY
ENTERED
Main benefits of CFDA
bull More easily accessible
in Mainstream online
platform and offline
channels which the
market is much bigger
than Cross-border e-
commerce alone
bull No risk from the policy
change of Cross-border
e-commerce
NEWNAMU LIFE
SNAILWHITE
SYN-AKE MIST
Q3 2018
NAMU LIFE
SNAILWHITE
WHIPP SOAP
Q1 2018
NAMU LIFE
SNAILWHITE
CLEANSING
Q1 2018
NAMU LIFE
SNAILWHITE
FACIAL CREAM
Q1 2018
39
Philippines outlook
New subsidiary in the Philippines ndash Do Day Dream KCA Corporation
40
FB RealKrisAquino
1200000+ FollowersX
IG Krisaquino
3500000+ FollowersX
Twitter KrisAquino214
1600000+ FollowersX
Youtube TheAquinos
200000+ SubscribersX
Kris AquinoQueen Of All Media
bull One of the most popular celebrities in the Philippinesbull The youngest daughter of Corazon Aquino the 11th
President of the Philippines
41
Philippines outlook
Leverage on Kris Aquinorsquos network and
brand awareness creation by using
marketing activities along with global
FMCG experienced team
Brand awareness creation from two
main products hero which are Snail
White Whipp Soap and Snail White
Facial Cream
Promising growth and outstanding
skincare market size amounting to THB
28000 million
5
4
6
Product availability in 330 Stores over
Philippines
To be 1 of top 30 best selling skincare
brand in Philippines in 2019
Expansion of targeted market to the
nearest and biggest cities
3
2
1
42
Top 5 Market share in Philippines
Philippines outlook
Top 5 brands in Skin Care Top 5 brands in Facial Moisturizers
1 112 Market Share
2 85 Market Share
3 78 Market Share
4 42 Market Share
5 34 Market Share
1 257 Market Share
2 230 Market Share
3 60 Market Share
4 30 Market Share
5 21 Market Share
43
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
44
Revenue from sales in 1H18
Product Group
Distribution Channels
2017 1H17 1H18
Facial Skin Care79
Body Care
2
Facial Cleansing
6
Body Cleansing
7
Sunscreen4
Others2
Facial Skin Care79
Body Care
2
Facial Cleansing
3
Body Cleansing
8
Sunscreen2
Others6
2017 1H17 1H18
Modern Trade25
Traditional Trade and Distribution Partner
40
Export35
Other0
Modern Trade37
Traditional Trade and Distribution Partner
38
Export24
Others1
Facial Skin Care77
Body Care
4
Facial Cleansing
4
Body Cleansing
8
Sunscreen4 Others
3
Modern Trade29
Traditional Trade and Distribution Partner
41
Export30
Others0
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
1H17 1H18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
45
24
22
Profitability in 2Q18
190
608
862
614
512
433
636
697 704 700
2014 2015 2016 1H17 1H18
Gross Profit Gross Margin
37
254
441 452
268213
84
266
355
268
305
278
2014 2015 2016 2017 1H17 1H18
EBITDA EBITDA Margin
28
194
335 351
20917563
203
270
208
238 229
2014 2015 2016 2017 1H17 1H18
Net Profit NP Margin
EBITDA Net Profit
Unit Million baht Unit Million baht
32
3-year target
32
72
3-year target68 ndash 72
Gross Profit
Unit Million baht
68
3-year target22 ndash 24
CONTACT US
DO DAY DREAM PLC
Investor Relations Department
Tel +662-917-3055 Ext808
Fax +662-917-3054
Email irdodaydreamcom
Website wwwdodaydreamcom
Contact person
Ms Chanoknan Thiemrat (Investor Relations)
Email Chanoknantdodaydreamcom
Company satisfaction survey
26
Modern Trade Traditional Trade Special Trade Export
85
Growth
-655
Growth
402
Growth
-435
Growth
Key challenges and solutions for DDDChannel challenges
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
2Q17 2Q18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
Revenue by distribution channels
Special Trade includes King Power Duty Fee and specialty stores - which mainly focus on inbound tourists
27
Key challenges and solutions for DDDChannel challenges - solutions
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
28
Key challenges and solutions for DDDChannel challenges - solutions
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
29
We plan to focus on the Northeastern part of Thailand as a top priority to capture the huge
potential target market
Million people
Population Ranking Total Poplation Age 18-35
Central 227 57
Bangkok 57 14
Chonburi 16 04
Samuthprakarn 13 03
Northern 121 29
Chiangmai 17 42
Chiangrai 13 03
Nakhonsawan 11 03
Southern 94 25
Nakornsrithammarat 15 04
Songkhla 14 04
Suratthani 10 03
Northeastern 220 57
Nakhonratchasima 26 07
Ubonratchathani 19 05
Khonkaen 18 05
Top priority
Source National Statistical Office of Thailand
30
Snail White roadshow in Northeastern part of Thailand
31
Snail White roadshow in Northeastern part of Thailand
32
Snailwhite performs well in CVS but still has great opportunity in Open Trade
Seek for new distribution channel
Increase the use of beauty advisor
to provide product information in
modern trade channels
Source The Nielsen Company
CVS SKU Ranking of Facial Moisturizer as of Q2rsquo2018
1 Garnier Sakura White Pinkish Spf21 Pa+++ 7 Ml 57 97 92 53
2 Garnier Ageless White Spf30 Pa+++ 7 Ml 54 95 88 45
3 Garnier Light Complete White Speed SPF20 Pa+++ 7 Ml 45 97 74 48
4 Snail White Gold SPF30 PA+++ 7 Ml 42 81 02 1
5 Snail White Day Cream SPF20 PA+++ 7 Ml 31 85 01 1
6 Ponds Age Miracle Wrinkle Day 7 Gm 31 93 53 35
7 Smooth-E Natural Source Cream 10 Gm 29 76 00 0
8 Dermo Expertise White Perfect Spf17 Pa++ Serum Cream 7 Ml 25 89 11 8
9 Olay Natural White Pink Fairness
75
Gm 24 91 47 40
10 Rojukiss Other 6 Ml 24 74 - -
Market Share
Q218 Open
Trade
Distribution
Q218
Convenience
Distribution
Q218 Open
Trade
ProductBrandRank Size
Market Share
Q218
Convenience
33
Key challenges and solutions for DDDChannel challenges - solutions
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
34
Don Mueang Airport Market ndash the biggest wholesale skin care market
35
Overview of inbound tourists in Thailand
Expectation of
inbound tourists
in 2018
3755Million tourists
China 28
China Malaysia Korea
Laos Japan India
Russia Vietnam Cambodia
Myanmar Other
Source Tourism Authority of Thailand Company Estimates
Expectation of
inbound Chinese
tourists in 2018
1120Million tourists
Potential MarketInbound Chinese tourists
Target customer
Female Chinese tourists with age between 25-45
years old (65 of female Chinese tourists)
Potential skin care market for
inbound Chinese tourist 3000 million baht
Increase benefit from inbound tourists
To leverage the increase in number of tourists we
have created new business strategy to capture
inbound tourists by using effective communication
tools such as airport free wifi and Chinese
bloggersinfluencers
36
Key challenges and solutions for DDDChannel challenges - solutions
Improve the sale structure of
traditional trade channel after
collaboration with Sino-Pacific
Limited of understanding and
experience on traditional trade
channel and regional focus
Lack of specialized distribution
experts for Chinas mainstream
online channel and too much
reliance on china
Complete the restructuring sales
system and transfer customer
within 3Q 2018
Revamp the marketing strategy for
traditional trade channel and
focusing on the largest consumer
base in the Northeastern of
Thailand
Deal with new potential distributor
who specializes in mainstream
online channel and wholesale
market in China and start a
business in Philippines to capture
new market and new customer
base
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
37
Overview of potential and sizable countries for business expansion across Asia
CHINA
CHINA
bull Market growing at CAGR of 6 forecasted to reach
THB1100 billion in 2021
bull Chinese consumers are willing to trade-up to high-quality
and functional skin care products for a better effect
PHILIPPINES
PHILIPPINES
bull Skin care market is expected to grow robustly at CAGR of
5 reaching THB33 billion in 2021
bull Skin whitening remains one of the most demanded benefits
while serums are gradually becoming increasingly prominent
INDONESIA
INDONESIA
bull Vigorous market growth at 10 CAGR with sales set to
reach THB67 billion by 2021
bull Indonesian consumers prefer all-in-one products that offer all
skin benefits
Expected to expand into new country in the second half of 2018
38
China outlook
Products with CFDA
Online
Cross-border e-commerce
CHINA
Not required CFDA
Mainstream
online platform
Required CFDA
bull Market size is much bigger than
Cross-border e-commerce
bull Allow wholesale transaction
bull Lower transportation cost due
to the bundle shipments
bull Cross-border is temporary
which is subject to change
according to Chinses policy
bull Not eligible for wholesale
transaction
Offline
Required CFDA
bull Currently in talk with one of the
distributors
ALREADY
ENTERED
Main benefits of CFDA
bull More easily accessible
in Mainstream online
platform and offline
channels which the
market is much bigger
than Cross-border e-
commerce alone
bull No risk from the policy
change of Cross-border
e-commerce
NEWNAMU LIFE
SNAILWHITE
SYN-AKE MIST
Q3 2018
NAMU LIFE
SNAILWHITE
WHIPP SOAP
Q1 2018
NAMU LIFE
SNAILWHITE
CLEANSING
Q1 2018
NAMU LIFE
SNAILWHITE
FACIAL CREAM
Q1 2018
39
Philippines outlook
New subsidiary in the Philippines ndash Do Day Dream KCA Corporation
40
FB RealKrisAquino
1200000+ FollowersX
IG Krisaquino
3500000+ FollowersX
Twitter KrisAquino214
1600000+ FollowersX
Youtube TheAquinos
200000+ SubscribersX
Kris AquinoQueen Of All Media
bull One of the most popular celebrities in the Philippinesbull The youngest daughter of Corazon Aquino the 11th
President of the Philippines
41
Philippines outlook
Leverage on Kris Aquinorsquos network and
brand awareness creation by using
marketing activities along with global
FMCG experienced team
Brand awareness creation from two
main products hero which are Snail
White Whipp Soap and Snail White
Facial Cream
Promising growth and outstanding
skincare market size amounting to THB
28000 million
5
4
6
Product availability in 330 Stores over
Philippines
To be 1 of top 30 best selling skincare
brand in Philippines in 2019
Expansion of targeted market to the
nearest and biggest cities
3
2
1
42
Top 5 Market share in Philippines
Philippines outlook
Top 5 brands in Skin Care Top 5 brands in Facial Moisturizers
1 112 Market Share
2 85 Market Share
3 78 Market Share
4 42 Market Share
5 34 Market Share
1 257 Market Share
2 230 Market Share
3 60 Market Share
4 30 Market Share
5 21 Market Share
43
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
44
Revenue from sales in 1H18
Product Group
Distribution Channels
2017 1H17 1H18
Facial Skin Care79
Body Care
2
Facial Cleansing
6
Body Cleansing
7
Sunscreen4
Others2
Facial Skin Care79
Body Care
2
Facial Cleansing
3
Body Cleansing
8
Sunscreen2
Others6
2017 1H17 1H18
Modern Trade25
Traditional Trade and Distribution Partner
40
Export35
Other0
Modern Trade37
Traditional Trade and Distribution Partner
38
Export24
Others1
Facial Skin Care77
Body Care
4
Facial Cleansing
4
Body Cleansing
8
Sunscreen4 Others
3
Modern Trade29
Traditional Trade and Distribution Partner
41
Export30
Others0
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
1H17 1H18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
45
24
22
Profitability in 2Q18
190
608
862
614
512
433
636
697 704 700
2014 2015 2016 1H17 1H18
Gross Profit Gross Margin
37
254
441 452
268213
84
266
355
268
305
278
2014 2015 2016 2017 1H17 1H18
EBITDA EBITDA Margin
28
194
335 351
20917563
203
270
208
238 229
2014 2015 2016 2017 1H17 1H18
Net Profit NP Margin
EBITDA Net Profit
Unit Million baht Unit Million baht
32
3-year target
32
72
3-year target68 ndash 72
Gross Profit
Unit Million baht
68
3-year target22 ndash 24
CONTACT US
DO DAY DREAM PLC
Investor Relations Department
Tel +662-917-3055 Ext808
Fax +662-917-3054
Email irdodaydreamcom
Website wwwdodaydreamcom
Contact person
Ms Chanoknan Thiemrat (Investor Relations)
Email Chanoknantdodaydreamcom
Company satisfaction survey
27
Key challenges and solutions for DDDChannel challenges - solutions
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
28
Key challenges and solutions for DDDChannel challenges - solutions
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
29
We plan to focus on the Northeastern part of Thailand as a top priority to capture the huge
potential target market
Million people
Population Ranking Total Poplation Age 18-35
Central 227 57
Bangkok 57 14
Chonburi 16 04
Samuthprakarn 13 03
Northern 121 29
Chiangmai 17 42
Chiangrai 13 03
Nakhonsawan 11 03
Southern 94 25
Nakornsrithammarat 15 04
Songkhla 14 04
Suratthani 10 03
Northeastern 220 57
Nakhonratchasima 26 07
Ubonratchathani 19 05
Khonkaen 18 05
Top priority
Source National Statistical Office of Thailand
30
Snail White roadshow in Northeastern part of Thailand
31
Snail White roadshow in Northeastern part of Thailand
32
Snailwhite performs well in CVS but still has great opportunity in Open Trade
Seek for new distribution channel
Increase the use of beauty advisor
to provide product information in
modern trade channels
Source The Nielsen Company
CVS SKU Ranking of Facial Moisturizer as of Q2rsquo2018
1 Garnier Sakura White Pinkish Spf21 Pa+++ 7 Ml 57 97 92 53
2 Garnier Ageless White Spf30 Pa+++ 7 Ml 54 95 88 45
3 Garnier Light Complete White Speed SPF20 Pa+++ 7 Ml 45 97 74 48
4 Snail White Gold SPF30 PA+++ 7 Ml 42 81 02 1
5 Snail White Day Cream SPF20 PA+++ 7 Ml 31 85 01 1
6 Ponds Age Miracle Wrinkle Day 7 Gm 31 93 53 35
7 Smooth-E Natural Source Cream 10 Gm 29 76 00 0
8 Dermo Expertise White Perfect Spf17 Pa++ Serum Cream 7 Ml 25 89 11 8
9 Olay Natural White Pink Fairness
75
Gm 24 91 47 40
10 Rojukiss Other 6 Ml 24 74 - -
Market Share
Q218 Open
Trade
Distribution
Q218
Convenience
Distribution
Q218 Open
Trade
ProductBrandRank Size
Market Share
Q218
Convenience
33
Key challenges and solutions for DDDChannel challenges - solutions
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
34
Don Mueang Airport Market ndash the biggest wholesale skin care market
35
Overview of inbound tourists in Thailand
Expectation of
inbound tourists
in 2018
3755Million tourists
China 28
China Malaysia Korea
Laos Japan India
Russia Vietnam Cambodia
Myanmar Other
Source Tourism Authority of Thailand Company Estimates
Expectation of
inbound Chinese
tourists in 2018
1120Million tourists
Potential MarketInbound Chinese tourists
Target customer
Female Chinese tourists with age between 25-45
years old (65 of female Chinese tourists)
Potential skin care market for
inbound Chinese tourist 3000 million baht
Increase benefit from inbound tourists
To leverage the increase in number of tourists we
have created new business strategy to capture
inbound tourists by using effective communication
tools such as airport free wifi and Chinese
bloggersinfluencers
36
Key challenges and solutions for DDDChannel challenges - solutions
Improve the sale structure of
traditional trade channel after
collaboration with Sino-Pacific
Limited of understanding and
experience on traditional trade
channel and regional focus
Lack of specialized distribution
experts for Chinas mainstream
online channel and too much
reliance on china
Complete the restructuring sales
system and transfer customer
within 3Q 2018
Revamp the marketing strategy for
traditional trade channel and
focusing on the largest consumer
base in the Northeastern of
Thailand
Deal with new potential distributor
who specializes in mainstream
online channel and wholesale
market in China and start a
business in Philippines to capture
new market and new customer
base
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
37
Overview of potential and sizable countries for business expansion across Asia
CHINA
CHINA
bull Market growing at CAGR of 6 forecasted to reach
THB1100 billion in 2021
bull Chinese consumers are willing to trade-up to high-quality
and functional skin care products for a better effect
PHILIPPINES
PHILIPPINES
bull Skin care market is expected to grow robustly at CAGR of
5 reaching THB33 billion in 2021
bull Skin whitening remains one of the most demanded benefits
while serums are gradually becoming increasingly prominent
INDONESIA
INDONESIA
bull Vigorous market growth at 10 CAGR with sales set to
reach THB67 billion by 2021
bull Indonesian consumers prefer all-in-one products that offer all
skin benefits
Expected to expand into new country in the second half of 2018
38
China outlook
Products with CFDA
Online
Cross-border e-commerce
CHINA
Not required CFDA
Mainstream
online platform
Required CFDA
bull Market size is much bigger than
Cross-border e-commerce
bull Allow wholesale transaction
bull Lower transportation cost due
to the bundle shipments
bull Cross-border is temporary
which is subject to change
according to Chinses policy
bull Not eligible for wholesale
transaction
Offline
Required CFDA
bull Currently in talk with one of the
distributors
ALREADY
ENTERED
Main benefits of CFDA
bull More easily accessible
in Mainstream online
platform and offline
channels which the
market is much bigger
than Cross-border e-
commerce alone
bull No risk from the policy
change of Cross-border
e-commerce
NEWNAMU LIFE
SNAILWHITE
SYN-AKE MIST
Q3 2018
NAMU LIFE
SNAILWHITE
WHIPP SOAP
Q1 2018
NAMU LIFE
SNAILWHITE
CLEANSING
Q1 2018
NAMU LIFE
SNAILWHITE
FACIAL CREAM
Q1 2018
39
Philippines outlook
New subsidiary in the Philippines ndash Do Day Dream KCA Corporation
40
FB RealKrisAquino
1200000+ FollowersX
IG Krisaquino
3500000+ FollowersX
Twitter KrisAquino214
1600000+ FollowersX
Youtube TheAquinos
200000+ SubscribersX
Kris AquinoQueen Of All Media
bull One of the most popular celebrities in the Philippinesbull The youngest daughter of Corazon Aquino the 11th
President of the Philippines
41
Philippines outlook
Leverage on Kris Aquinorsquos network and
brand awareness creation by using
marketing activities along with global
FMCG experienced team
Brand awareness creation from two
main products hero which are Snail
White Whipp Soap and Snail White
Facial Cream
Promising growth and outstanding
skincare market size amounting to THB
28000 million
5
4
6
Product availability in 330 Stores over
Philippines
To be 1 of top 30 best selling skincare
brand in Philippines in 2019
Expansion of targeted market to the
nearest and biggest cities
3
2
1
42
Top 5 Market share in Philippines
Philippines outlook
Top 5 brands in Skin Care Top 5 brands in Facial Moisturizers
1 112 Market Share
2 85 Market Share
3 78 Market Share
4 42 Market Share
5 34 Market Share
1 257 Market Share
2 230 Market Share
3 60 Market Share
4 30 Market Share
5 21 Market Share
43
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
44
Revenue from sales in 1H18
Product Group
Distribution Channels
2017 1H17 1H18
Facial Skin Care79
Body Care
2
Facial Cleansing
6
Body Cleansing
7
Sunscreen4
Others2
Facial Skin Care79
Body Care
2
Facial Cleansing
3
Body Cleansing
8
Sunscreen2
Others6
2017 1H17 1H18
Modern Trade25
Traditional Trade and Distribution Partner
40
Export35
Other0
Modern Trade37
Traditional Trade and Distribution Partner
38
Export24
Others1
Facial Skin Care77
Body Care
4
Facial Cleansing
4
Body Cleansing
8
Sunscreen4 Others
3
Modern Trade29
Traditional Trade and Distribution Partner
41
Export30
Others0
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
1H17 1H18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
45
24
22
Profitability in 2Q18
190
608
862
614
512
433
636
697 704 700
2014 2015 2016 1H17 1H18
Gross Profit Gross Margin
37
254
441 452
268213
84
266
355
268
305
278
2014 2015 2016 2017 1H17 1H18
EBITDA EBITDA Margin
28
194
335 351
20917563
203
270
208
238 229
2014 2015 2016 2017 1H17 1H18
Net Profit NP Margin
EBITDA Net Profit
Unit Million baht Unit Million baht
32
3-year target
32
72
3-year target68 ndash 72
Gross Profit
Unit Million baht
68
3-year target22 ndash 24
CONTACT US
DO DAY DREAM PLC
Investor Relations Department
Tel +662-917-3055 Ext808
Fax +662-917-3054
Email irdodaydreamcom
Website wwwdodaydreamcom
Contact person
Ms Chanoknan Thiemrat (Investor Relations)
Email Chanoknantdodaydreamcom
Company satisfaction survey
28
Key challenges and solutions for DDDChannel challenges - solutions
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
29
We plan to focus on the Northeastern part of Thailand as a top priority to capture the huge
potential target market
Million people
Population Ranking Total Poplation Age 18-35
Central 227 57
Bangkok 57 14
Chonburi 16 04
Samuthprakarn 13 03
Northern 121 29
Chiangmai 17 42
Chiangrai 13 03
Nakhonsawan 11 03
Southern 94 25
Nakornsrithammarat 15 04
Songkhla 14 04
Suratthani 10 03
Northeastern 220 57
Nakhonratchasima 26 07
Ubonratchathani 19 05
Khonkaen 18 05
Top priority
Source National Statistical Office of Thailand
30
Snail White roadshow in Northeastern part of Thailand
31
Snail White roadshow in Northeastern part of Thailand
32
Snailwhite performs well in CVS but still has great opportunity in Open Trade
Seek for new distribution channel
Increase the use of beauty advisor
to provide product information in
modern trade channels
Source The Nielsen Company
CVS SKU Ranking of Facial Moisturizer as of Q2rsquo2018
1 Garnier Sakura White Pinkish Spf21 Pa+++ 7 Ml 57 97 92 53
2 Garnier Ageless White Spf30 Pa+++ 7 Ml 54 95 88 45
3 Garnier Light Complete White Speed SPF20 Pa+++ 7 Ml 45 97 74 48
4 Snail White Gold SPF30 PA+++ 7 Ml 42 81 02 1
5 Snail White Day Cream SPF20 PA+++ 7 Ml 31 85 01 1
6 Ponds Age Miracle Wrinkle Day 7 Gm 31 93 53 35
7 Smooth-E Natural Source Cream 10 Gm 29 76 00 0
8 Dermo Expertise White Perfect Spf17 Pa++ Serum Cream 7 Ml 25 89 11 8
9 Olay Natural White Pink Fairness
75
Gm 24 91 47 40
10 Rojukiss Other 6 Ml 24 74 - -
Market Share
Q218 Open
Trade
Distribution
Q218
Convenience
Distribution
Q218 Open
Trade
ProductBrandRank Size
Market Share
Q218
Convenience
33
Key challenges and solutions for DDDChannel challenges - solutions
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
34
Don Mueang Airport Market ndash the biggest wholesale skin care market
35
Overview of inbound tourists in Thailand
Expectation of
inbound tourists
in 2018
3755Million tourists
China 28
China Malaysia Korea
Laos Japan India
Russia Vietnam Cambodia
Myanmar Other
Source Tourism Authority of Thailand Company Estimates
Expectation of
inbound Chinese
tourists in 2018
1120Million tourists
Potential MarketInbound Chinese tourists
Target customer
Female Chinese tourists with age between 25-45
years old (65 of female Chinese tourists)
Potential skin care market for
inbound Chinese tourist 3000 million baht
Increase benefit from inbound tourists
To leverage the increase in number of tourists we
have created new business strategy to capture
inbound tourists by using effective communication
tools such as airport free wifi and Chinese
bloggersinfluencers
36
Key challenges and solutions for DDDChannel challenges - solutions
Improve the sale structure of
traditional trade channel after
collaboration with Sino-Pacific
Limited of understanding and
experience on traditional trade
channel and regional focus
Lack of specialized distribution
experts for Chinas mainstream
online channel and too much
reliance on china
Complete the restructuring sales
system and transfer customer
within 3Q 2018
Revamp the marketing strategy for
traditional trade channel and
focusing on the largest consumer
base in the Northeastern of
Thailand
Deal with new potential distributor
who specializes in mainstream
online channel and wholesale
market in China and start a
business in Philippines to capture
new market and new customer
base
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
37
Overview of potential and sizable countries for business expansion across Asia
CHINA
CHINA
bull Market growing at CAGR of 6 forecasted to reach
THB1100 billion in 2021
bull Chinese consumers are willing to trade-up to high-quality
and functional skin care products for a better effect
PHILIPPINES
PHILIPPINES
bull Skin care market is expected to grow robustly at CAGR of
5 reaching THB33 billion in 2021
bull Skin whitening remains one of the most demanded benefits
while serums are gradually becoming increasingly prominent
INDONESIA
INDONESIA
bull Vigorous market growth at 10 CAGR with sales set to
reach THB67 billion by 2021
bull Indonesian consumers prefer all-in-one products that offer all
skin benefits
Expected to expand into new country in the second half of 2018
38
China outlook
Products with CFDA
Online
Cross-border e-commerce
CHINA
Not required CFDA
Mainstream
online platform
Required CFDA
bull Market size is much bigger than
Cross-border e-commerce
bull Allow wholesale transaction
bull Lower transportation cost due
to the bundle shipments
bull Cross-border is temporary
which is subject to change
according to Chinses policy
bull Not eligible for wholesale
transaction
Offline
Required CFDA
bull Currently in talk with one of the
distributors
ALREADY
ENTERED
Main benefits of CFDA
bull More easily accessible
in Mainstream online
platform and offline
channels which the
market is much bigger
than Cross-border e-
commerce alone
bull No risk from the policy
change of Cross-border
e-commerce
NEWNAMU LIFE
SNAILWHITE
SYN-AKE MIST
Q3 2018
NAMU LIFE
SNAILWHITE
WHIPP SOAP
Q1 2018
NAMU LIFE
SNAILWHITE
CLEANSING
Q1 2018
NAMU LIFE
SNAILWHITE
FACIAL CREAM
Q1 2018
39
Philippines outlook
New subsidiary in the Philippines ndash Do Day Dream KCA Corporation
40
FB RealKrisAquino
1200000+ FollowersX
IG Krisaquino
3500000+ FollowersX
Twitter KrisAquino214
1600000+ FollowersX
Youtube TheAquinos
200000+ SubscribersX
Kris AquinoQueen Of All Media
bull One of the most popular celebrities in the Philippinesbull The youngest daughter of Corazon Aquino the 11th
President of the Philippines
41
Philippines outlook
Leverage on Kris Aquinorsquos network and
brand awareness creation by using
marketing activities along with global
FMCG experienced team
Brand awareness creation from two
main products hero which are Snail
White Whipp Soap and Snail White
Facial Cream
Promising growth and outstanding
skincare market size amounting to THB
28000 million
5
4
6
Product availability in 330 Stores over
Philippines
To be 1 of top 30 best selling skincare
brand in Philippines in 2019
Expansion of targeted market to the
nearest and biggest cities
3
2
1
42
Top 5 Market share in Philippines
Philippines outlook
Top 5 brands in Skin Care Top 5 brands in Facial Moisturizers
1 112 Market Share
2 85 Market Share
3 78 Market Share
4 42 Market Share
5 34 Market Share
1 257 Market Share
2 230 Market Share
3 60 Market Share
4 30 Market Share
5 21 Market Share
43
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
44
Revenue from sales in 1H18
Product Group
Distribution Channels
2017 1H17 1H18
Facial Skin Care79
Body Care
2
Facial Cleansing
6
Body Cleansing
7
Sunscreen4
Others2
Facial Skin Care79
Body Care
2
Facial Cleansing
3
Body Cleansing
8
Sunscreen2
Others6
2017 1H17 1H18
Modern Trade25
Traditional Trade and Distribution Partner
40
Export35
Other0
Modern Trade37
Traditional Trade and Distribution Partner
38
Export24
Others1
Facial Skin Care77
Body Care
4
Facial Cleansing
4
Body Cleansing
8
Sunscreen4 Others
3
Modern Trade29
Traditional Trade and Distribution Partner
41
Export30
Others0
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
1H17 1H18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
45
24
22
Profitability in 2Q18
190
608
862
614
512
433
636
697 704 700
2014 2015 2016 1H17 1H18
Gross Profit Gross Margin
37
254
441 452
268213
84
266
355
268
305
278
2014 2015 2016 2017 1H17 1H18
EBITDA EBITDA Margin
28
194
335 351
20917563
203
270
208
238 229
2014 2015 2016 2017 1H17 1H18
Net Profit NP Margin
EBITDA Net Profit
Unit Million baht Unit Million baht
32
3-year target
32
72
3-year target68 ndash 72
Gross Profit
Unit Million baht
68
3-year target22 ndash 24
CONTACT US
DO DAY DREAM PLC
Investor Relations Department
Tel +662-917-3055 Ext808
Fax +662-917-3054
Email irdodaydreamcom
Website wwwdodaydreamcom
Contact person
Ms Chanoknan Thiemrat (Investor Relations)
Email Chanoknantdodaydreamcom
Company satisfaction survey
29
We plan to focus on the Northeastern part of Thailand as a top priority to capture the huge
potential target market
Million people
Population Ranking Total Poplation Age 18-35
Central 227 57
Bangkok 57 14
Chonburi 16 04
Samuthprakarn 13 03
Northern 121 29
Chiangmai 17 42
Chiangrai 13 03
Nakhonsawan 11 03
Southern 94 25
Nakornsrithammarat 15 04
Songkhla 14 04
Suratthani 10 03
Northeastern 220 57
Nakhonratchasima 26 07
Ubonratchathani 19 05
Khonkaen 18 05
Top priority
Source National Statistical Office of Thailand
30
Snail White roadshow in Northeastern part of Thailand
31
Snail White roadshow in Northeastern part of Thailand
32
Snailwhite performs well in CVS but still has great opportunity in Open Trade
Seek for new distribution channel
Increase the use of beauty advisor
to provide product information in
modern trade channels
Source The Nielsen Company
CVS SKU Ranking of Facial Moisturizer as of Q2rsquo2018
1 Garnier Sakura White Pinkish Spf21 Pa+++ 7 Ml 57 97 92 53
2 Garnier Ageless White Spf30 Pa+++ 7 Ml 54 95 88 45
3 Garnier Light Complete White Speed SPF20 Pa+++ 7 Ml 45 97 74 48
4 Snail White Gold SPF30 PA+++ 7 Ml 42 81 02 1
5 Snail White Day Cream SPF20 PA+++ 7 Ml 31 85 01 1
6 Ponds Age Miracle Wrinkle Day 7 Gm 31 93 53 35
7 Smooth-E Natural Source Cream 10 Gm 29 76 00 0
8 Dermo Expertise White Perfect Spf17 Pa++ Serum Cream 7 Ml 25 89 11 8
9 Olay Natural White Pink Fairness
75
Gm 24 91 47 40
10 Rojukiss Other 6 Ml 24 74 - -
Market Share
Q218 Open
Trade
Distribution
Q218
Convenience
Distribution
Q218 Open
Trade
ProductBrandRank Size
Market Share
Q218
Convenience
33
Key challenges and solutions for DDDChannel challenges - solutions
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
34
Don Mueang Airport Market ndash the biggest wholesale skin care market
35
Overview of inbound tourists in Thailand
Expectation of
inbound tourists
in 2018
3755Million tourists
China 28
China Malaysia Korea
Laos Japan India
Russia Vietnam Cambodia
Myanmar Other
Source Tourism Authority of Thailand Company Estimates
Expectation of
inbound Chinese
tourists in 2018
1120Million tourists
Potential MarketInbound Chinese tourists
Target customer
Female Chinese tourists with age between 25-45
years old (65 of female Chinese tourists)
Potential skin care market for
inbound Chinese tourist 3000 million baht
Increase benefit from inbound tourists
To leverage the increase in number of tourists we
have created new business strategy to capture
inbound tourists by using effective communication
tools such as airport free wifi and Chinese
bloggersinfluencers
36
Key challenges and solutions for DDDChannel challenges - solutions
Improve the sale structure of
traditional trade channel after
collaboration with Sino-Pacific
Limited of understanding and
experience on traditional trade
channel and regional focus
Lack of specialized distribution
experts for Chinas mainstream
online channel and too much
reliance on china
Complete the restructuring sales
system and transfer customer
within 3Q 2018
Revamp the marketing strategy for
traditional trade channel and
focusing on the largest consumer
base in the Northeastern of
Thailand
Deal with new potential distributor
who specializes in mainstream
online channel and wholesale
market in China and start a
business in Philippines to capture
new market and new customer
base
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
37
Overview of potential and sizable countries for business expansion across Asia
CHINA
CHINA
bull Market growing at CAGR of 6 forecasted to reach
THB1100 billion in 2021
bull Chinese consumers are willing to trade-up to high-quality
and functional skin care products for a better effect
PHILIPPINES
PHILIPPINES
bull Skin care market is expected to grow robustly at CAGR of
5 reaching THB33 billion in 2021
bull Skin whitening remains one of the most demanded benefits
while serums are gradually becoming increasingly prominent
INDONESIA
INDONESIA
bull Vigorous market growth at 10 CAGR with sales set to
reach THB67 billion by 2021
bull Indonesian consumers prefer all-in-one products that offer all
skin benefits
Expected to expand into new country in the second half of 2018
38
China outlook
Products with CFDA
Online
Cross-border e-commerce
CHINA
Not required CFDA
Mainstream
online platform
Required CFDA
bull Market size is much bigger than
Cross-border e-commerce
bull Allow wholesale transaction
bull Lower transportation cost due
to the bundle shipments
bull Cross-border is temporary
which is subject to change
according to Chinses policy
bull Not eligible for wholesale
transaction
Offline
Required CFDA
bull Currently in talk with one of the
distributors
ALREADY
ENTERED
Main benefits of CFDA
bull More easily accessible
in Mainstream online
platform and offline
channels which the
market is much bigger
than Cross-border e-
commerce alone
bull No risk from the policy
change of Cross-border
e-commerce
NEWNAMU LIFE
SNAILWHITE
SYN-AKE MIST
Q3 2018
NAMU LIFE
SNAILWHITE
WHIPP SOAP
Q1 2018
NAMU LIFE
SNAILWHITE
CLEANSING
Q1 2018
NAMU LIFE
SNAILWHITE
FACIAL CREAM
Q1 2018
39
Philippines outlook
New subsidiary in the Philippines ndash Do Day Dream KCA Corporation
40
FB RealKrisAquino
1200000+ FollowersX
IG Krisaquino
3500000+ FollowersX
Twitter KrisAquino214
1600000+ FollowersX
Youtube TheAquinos
200000+ SubscribersX
Kris AquinoQueen Of All Media
bull One of the most popular celebrities in the Philippinesbull The youngest daughter of Corazon Aquino the 11th
President of the Philippines
41
Philippines outlook
Leverage on Kris Aquinorsquos network and
brand awareness creation by using
marketing activities along with global
FMCG experienced team
Brand awareness creation from two
main products hero which are Snail
White Whipp Soap and Snail White
Facial Cream
Promising growth and outstanding
skincare market size amounting to THB
28000 million
5
4
6
Product availability in 330 Stores over
Philippines
To be 1 of top 30 best selling skincare
brand in Philippines in 2019
Expansion of targeted market to the
nearest and biggest cities
3
2
1
42
Top 5 Market share in Philippines
Philippines outlook
Top 5 brands in Skin Care Top 5 brands in Facial Moisturizers
1 112 Market Share
2 85 Market Share
3 78 Market Share
4 42 Market Share
5 34 Market Share
1 257 Market Share
2 230 Market Share
3 60 Market Share
4 30 Market Share
5 21 Market Share
43
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
44
Revenue from sales in 1H18
Product Group
Distribution Channels
2017 1H17 1H18
Facial Skin Care79
Body Care
2
Facial Cleansing
6
Body Cleansing
7
Sunscreen4
Others2
Facial Skin Care79
Body Care
2
Facial Cleansing
3
Body Cleansing
8
Sunscreen2
Others6
2017 1H17 1H18
Modern Trade25
Traditional Trade and Distribution Partner
40
Export35
Other0
Modern Trade37
Traditional Trade and Distribution Partner
38
Export24
Others1
Facial Skin Care77
Body Care
4
Facial Cleansing
4
Body Cleansing
8
Sunscreen4 Others
3
Modern Trade29
Traditional Trade and Distribution Partner
41
Export30
Others0
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
1H17 1H18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
45
24
22
Profitability in 2Q18
190
608
862
614
512
433
636
697 704 700
2014 2015 2016 1H17 1H18
Gross Profit Gross Margin
37
254
441 452
268213
84
266
355
268
305
278
2014 2015 2016 2017 1H17 1H18
EBITDA EBITDA Margin
28
194
335 351
20917563
203
270
208
238 229
2014 2015 2016 2017 1H17 1H18
Net Profit NP Margin
EBITDA Net Profit
Unit Million baht Unit Million baht
32
3-year target
32
72
3-year target68 ndash 72
Gross Profit
Unit Million baht
68
3-year target22 ndash 24
CONTACT US
DO DAY DREAM PLC
Investor Relations Department
Tel +662-917-3055 Ext808
Fax +662-917-3054
Email irdodaydreamcom
Website wwwdodaydreamcom
Contact person
Ms Chanoknan Thiemrat (Investor Relations)
Email Chanoknantdodaydreamcom
Company satisfaction survey
30
Snail White roadshow in Northeastern part of Thailand
31
Snail White roadshow in Northeastern part of Thailand
32
Snailwhite performs well in CVS but still has great opportunity in Open Trade
Seek for new distribution channel
Increase the use of beauty advisor
to provide product information in
modern trade channels
Source The Nielsen Company
CVS SKU Ranking of Facial Moisturizer as of Q2rsquo2018
1 Garnier Sakura White Pinkish Spf21 Pa+++ 7 Ml 57 97 92 53
2 Garnier Ageless White Spf30 Pa+++ 7 Ml 54 95 88 45
3 Garnier Light Complete White Speed SPF20 Pa+++ 7 Ml 45 97 74 48
4 Snail White Gold SPF30 PA+++ 7 Ml 42 81 02 1
5 Snail White Day Cream SPF20 PA+++ 7 Ml 31 85 01 1
6 Ponds Age Miracle Wrinkle Day 7 Gm 31 93 53 35
7 Smooth-E Natural Source Cream 10 Gm 29 76 00 0
8 Dermo Expertise White Perfect Spf17 Pa++ Serum Cream 7 Ml 25 89 11 8
9 Olay Natural White Pink Fairness
75
Gm 24 91 47 40
10 Rojukiss Other 6 Ml 24 74 - -
Market Share
Q218 Open
Trade
Distribution
Q218
Convenience
Distribution
Q218 Open
Trade
ProductBrandRank Size
Market Share
Q218
Convenience
33
Key challenges and solutions for DDDChannel challenges - solutions
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
34
Don Mueang Airport Market ndash the biggest wholesale skin care market
35
Overview of inbound tourists in Thailand
Expectation of
inbound tourists
in 2018
3755Million tourists
China 28
China Malaysia Korea
Laos Japan India
Russia Vietnam Cambodia
Myanmar Other
Source Tourism Authority of Thailand Company Estimates
Expectation of
inbound Chinese
tourists in 2018
1120Million tourists
Potential MarketInbound Chinese tourists
Target customer
Female Chinese tourists with age between 25-45
years old (65 of female Chinese tourists)
Potential skin care market for
inbound Chinese tourist 3000 million baht
Increase benefit from inbound tourists
To leverage the increase in number of tourists we
have created new business strategy to capture
inbound tourists by using effective communication
tools such as airport free wifi and Chinese
bloggersinfluencers
36
Key challenges and solutions for DDDChannel challenges - solutions
Improve the sale structure of
traditional trade channel after
collaboration with Sino-Pacific
Limited of understanding and
experience on traditional trade
channel and regional focus
Lack of specialized distribution
experts for Chinas mainstream
online channel and too much
reliance on china
Complete the restructuring sales
system and transfer customer
within 3Q 2018
Revamp the marketing strategy for
traditional trade channel and
focusing on the largest consumer
base in the Northeastern of
Thailand
Deal with new potential distributor
who specializes in mainstream
online channel and wholesale
market in China and start a
business in Philippines to capture
new market and new customer
base
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
37
Overview of potential and sizable countries for business expansion across Asia
CHINA
CHINA
bull Market growing at CAGR of 6 forecasted to reach
THB1100 billion in 2021
bull Chinese consumers are willing to trade-up to high-quality
and functional skin care products for a better effect
PHILIPPINES
PHILIPPINES
bull Skin care market is expected to grow robustly at CAGR of
5 reaching THB33 billion in 2021
bull Skin whitening remains one of the most demanded benefits
while serums are gradually becoming increasingly prominent
INDONESIA
INDONESIA
bull Vigorous market growth at 10 CAGR with sales set to
reach THB67 billion by 2021
bull Indonesian consumers prefer all-in-one products that offer all
skin benefits
Expected to expand into new country in the second half of 2018
38
China outlook
Products with CFDA
Online
Cross-border e-commerce
CHINA
Not required CFDA
Mainstream
online platform
Required CFDA
bull Market size is much bigger than
Cross-border e-commerce
bull Allow wholesale transaction
bull Lower transportation cost due
to the bundle shipments
bull Cross-border is temporary
which is subject to change
according to Chinses policy
bull Not eligible for wholesale
transaction
Offline
Required CFDA
bull Currently in talk with one of the
distributors
ALREADY
ENTERED
Main benefits of CFDA
bull More easily accessible
in Mainstream online
platform and offline
channels which the
market is much bigger
than Cross-border e-
commerce alone
bull No risk from the policy
change of Cross-border
e-commerce
NEWNAMU LIFE
SNAILWHITE
SYN-AKE MIST
Q3 2018
NAMU LIFE
SNAILWHITE
WHIPP SOAP
Q1 2018
NAMU LIFE
SNAILWHITE
CLEANSING
Q1 2018
NAMU LIFE
SNAILWHITE
FACIAL CREAM
Q1 2018
39
Philippines outlook
New subsidiary in the Philippines ndash Do Day Dream KCA Corporation
40
FB RealKrisAquino
1200000+ FollowersX
IG Krisaquino
3500000+ FollowersX
Twitter KrisAquino214
1600000+ FollowersX
Youtube TheAquinos
200000+ SubscribersX
Kris AquinoQueen Of All Media
bull One of the most popular celebrities in the Philippinesbull The youngest daughter of Corazon Aquino the 11th
President of the Philippines
41
Philippines outlook
Leverage on Kris Aquinorsquos network and
brand awareness creation by using
marketing activities along with global
FMCG experienced team
Brand awareness creation from two
main products hero which are Snail
White Whipp Soap and Snail White
Facial Cream
Promising growth and outstanding
skincare market size amounting to THB
28000 million
5
4
6
Product availability in 330 Stores over
Philippines
To be 1 of top 30 best selling skincare
brand in Philippines in 2019
Expansion of targeted market to the
nearest and biggest cities
3
2
1
42
Top 5 Market share in Philippines
Philippines outlook
Top 5 brands in Skin Care Top 5 brands in Facial Moisturizers
1 112 Market Share
2 85 Market Share
3 78 Market Share
4 42 Market Share
5 34 Market Share
1 257 Market Share
2 230 Market Share
3 60 Market Share
4 30 Market Share
5 21 Market Share
43
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
44
Revenue from sales in 1H18
Product Group
Distribution Channels
2017 1H17 1H18
Facial Skin Care79
Body Care
2
Facial Cleansing
6
Body Cleansing
7
Sunscreen4
Others2
Facial Skin Care79
Body Care
2
Facial Cleansing
3
Body Cleansing
8
Sunscreen2
Others6
2017 1H17 1H18
Modern Trade25
Traditional Trade and Distribution Partner
40
Export35
Other0
Modern Trade37
Traditional Trade and Distribution Partner
38
Export24
Others1
Facial Skin Care77
Body Care
4
Facial Cleansing
4
Body Cleansing
8
Sunscreen4 Others
3
Modern Trade29
Traditional Trade and Distribution Partner
41
Export30
Others0
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
1H17 1H18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
45
24
22
Profitability in 2Q18
190
608
862
614
512
433
636
697 704 700
2014 2015 2016 1H17 1H18
Gross Profit Gross Margin
37
254
441 452
268213
84
266
355
268
305
278
2014 2015 2016 2017 1H17 1H18
EBITDA EBITDA Margin
28
194
335 351
20917563
203
270
208
238 229
2014 2015 2016 2017 1H17 1H18
Net Profit NP Margin
EBITDA Net Profit
Unit Million baht Unit Million baht
32
3-year target
32
72
3-year target68 ndash 72
Gross Profit
Unit Million baht
68
3-year target22 ndash 24
CONTACT US
DO DAY DREAM PLC
Investor Relations Department
Tel +662-917-3055 Ext808
Fax +662-917-3054
Email irdodaydreamcom
Website wwwdodaydreamcom
Contact person
Ms Chanoknan Thiemrat (Investor Relations)
Email Chanoknantdodaydreamcom
Company satisfaction survey
31
Snail White roadshow in Northeastern part of Thailand
32
Snailwhite performs well in CVS but still has great opportunity in Open Trade
Seek for new distribution channel
Increase the use of beauty advisor
to provide product information in
modern trade channels
Source The Nielsen Company
CVS SKU Ranking of Facial Moisturizer as of Q2rsquo2018
1 Garnier Sakura White Pinkish Spf21 Pa+++ 7 Ml 57 97 92 53
2 Garnier Ageless White Spf30 Pa+++ 7 Ml 54 95 88 45
3 Garnier Light Complete White Speed SPF20 Pa+++ 7 Ml 45 97 74 48
4 Snail White Gold SPF30 PA+++ 7 Ml 42 81 02 1
5 Snail White Day Cream SPF20 PA+++ 7 Ml 31 85 01 1
6 Ponds Age Miracle Wrinkle Day 7 Gm 31 93 53 35
7 Smooth-E Natural Source Cream 10 Gm 29 76 00 0
8 Dermo Expertise White Perfect Spf17 Pa++ Serum Cream 7 Ml 25 89 11 8
9 Olay Natural White Pink Fairness
75
Gm 24 91 47 40
10 Rojukiss Other 6 Ml 24 74 - -
Market Share
Q218 Open
Trade
Distribution
Q218
Convenience
Distribution
Q218 Open
Trade
ProductBrandRank Size
Market Share
Q218
Convenience
33
Key challenges and solutions for DDDChannel challenges - solutions
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
34
Don Mueang Airport Market ndash the biggest wholesale skin care market
35
Overview of inbound tourists in Thailand
Expectation of
inbound tourists
in 2018
3755Million tourists
China 28
China Malaysia Korea
Laos Japan India
Russia Vietnam Cambodia
Myanmar Other
Source Tourism Authority of Thailand Company Estimates
Expectation of
inbound Chinese
tourists in 2018
1120Million tourists
Potential MarketInbound Chinese tourists
Target customer
Female Chinese tourists with age between 25-45
years old (65 of female Chinese tourists)
Potential skin care market for
inbound Chinese tourist 3000 million baht
Increase benefit from inbound tourists
To leverage the increase in number of tourists we
have created new business strategy to capture
inbound tourists by using effective communication
tools such as airport free wifi and Chinese
bloggersinfluencers
36
Key challenges and solutions for DDDChannel challenges - solutions
Improve the sale structure of
traditional trade channel after
collaboration with Sino-Pacific
Limited of understanding and
experience on traditional trade
channel and regional focus
Lack of specialized distribution
experts for Chinas mainstream
online channel and too much
reliance on china
Complete the restructuring sales
system and transfer customer
within 3Q 2018
Revamp the marketing strategy for
traditional trade channel and
focusing on the largest consumer
base in the Northeastern of
Thailand
Deal with new potential distributor
who specializes in mainstream
online channel and wholesale
market in China and start a
business in Philippines to capture
new market and new customer
base
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
37
Overview of potential and sizable countries for business expansion across Asia
CHINA
CHINA
bull Market growing at CAGR of 6 forecasted to reach
THB1100 billion in 2021
bull Chinese consumers are willing to trade-up to high-quality
and functional skin care products for a better effect
PHILIPPINES
PHILIPPINES
bull Skin care market is expected to grow robustly at CAGR of
5 reaching THB33 billion in 2021
bull Skin whitening remains one of the most demanded benefits
while serums are gradually becoming increasingly prominent
INDONESIA
INDONESIA
bull Vigorous market growth at 10 CAGR with sales set to
reach THB67 billion by 2021
bull Indonesian consumers prefer all-in-one products that offer all
skin benefits
Expected to expand into new country in the second half of 2018
38
China outlook
Products with CFDA
Online
Cross-border e-commerce
CHINA
Not required CFDA
Mainstream
online platform
Required CFDA
bull Market size is much bigger than
Cross-border e-commerce
bull Allow wholesale transaction
bull Lower transportation cost due
to the bundle shipments
bull Cross-border is temporary
which is subject to change
according to Chinses policy
bull Not eligible for wholesale
transaction
Offline
Required CFDA
bull Currently in talk with one of the
distributors
ALREADY
ENTERED
Main benefits of CFDA
bull More easily accessible
in Mainstream online
platform and offline
channels which the
market is much bigger
than Cross-border e-
commerce alone
bull No risk from the policy
change of Cross-border
e-commerce
NEWNAMU LIFE
SNAILWHITE
SYN-AKE MIST
Q3 2018
NAMU LIFE
SNAILWHITE
WHIPP SOAP
Q1 2018
NAMU LIFE
SNAILWHITE
CLEANSING
Q1 2018
NAMU LIFE
SNAILWHITE
FACIAL CREAM
Q1 2018
39
Philippines outlook
New subsidiary in the Philippines ndash Do Day Dream KCA Corporation
40
FB RealKrisAquino
1200000+ FollowersX
IG Krisaquino
3500000+ FollowersX
Twitter KrisAquino214
1600000+ FollowersX
Youtube TheAquinos
200000+ SubscribersX
Kris AquinoQueen Of All Media
bull One of the most popular celebrities in the Philippinesbull The youngest daughter of Corazon Aquino the 11th
President of the Philippines
41
Philippines outlook
Leverage on Kris Aquinorsquos network and
brand awareness creation by using
marketing activities along with global
FMCG experienced team
Brand awareness creation from two
main products hero which are Snail
White Whipp Soap and Snail White
Facial Cream
Promising growth and outstanding
skincare market size amounting to THB
28000 million
5
4
6
Product availability in 330 Stores over
Philippines
To be 1 of top 30 best selling skincare
brand in Philippines in 2019
Expansion of targeted market to the
nearest and biggest cities
3
2
1
42
Top 5 Market share in Philippines
Philippines outlook
Top 5 brands in Skin Care Top 5 brands in Facial Moisturizers
1 112 Market Share
2 85 Market Share
3 78 Market Share
4 42 Market Share
5 34 Market Share
1 257 Market Share
2 230 Market Share
3 60 Market Share
4 30 Market Share
5 21 Market Share
43
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
44
Revenue from sales in 1H18
Product Group
Distribution Channels
2017 1H17 1H18
Facial Skin Care79
Body Care
2
Facial Cleansing
6
Body Cleansing
7
Sunscreen4
Others2
Facial Skin Care79
Body Care
2
Facial Cleansing
3
Body Cleansing
8
Sunscreen2
Others6
2017 1H17 1H18
Modern Trade25
Traditional Trade and Distribution Partner
40
Export35
Other0
Modern Trade37
Traditional Trade and Distribution Partner
38
Export24
Others1
Facial Skin Care77
Body Care
4
Facial Cleansing
4
Body Cleansing
8
Sunscreen4 Others
3
Modern Trade29
Traditional Trade and Distribution Partner
41
Export30
Others0
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
1H17 1H18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
45
24
22
Profitability in 2Q18
190
608
862
614
512
433
636
697 704 700
2014 2015 2016 1H17 1H18
Gross Profit Gross Margin
37
254
441 452
268213
84
266
355
268
305
278
2014 2015 2016 2017 1H17 1H18
EBITDA EBITDA Margin
28
194
335 351
20917563
203
270
208
238 229
2014 2015 2016 2017 1H17 1H18
Net Profit NP Margin
EBITDA Net Profit
Unit Million baht Unit Million baht
32
3-year target
32
72
3-year target68 ndash 72
Gross Profit
Unit Million baht
68
3-year target22 ndash 24
CONTACT US
DO DAY DREAM PLC
Investor Relations Department
Tel +662-917-3055 Ext808
Fax +662-917-3054
Email irdodaydreamcom
Website wwwdodaydreamcom
Contact person
Ms Chanoknan Thiemrat (Investor Relations)
Email Chanoknantdodaydreamcom
Company satisfaction survey
32
Snailwhite performs well in CVS but still has great opportunity in Open Trade
Seek for new distribution channel
Increase the use of beauty advisor
to provide product information in
modern trade channels
Source The Nielsen Company
CVS SKU Ranking of Facial Moisturizer as of Q2rsquo2018
1 Garnier Sakura White Pinkish Spf21 Pa+++ 7 Ml 57 97 92 53
2 Garnier Ageless White Spf30 Pa+++ 7 Ml 54 95 88 45
3 Garnier Light Complete White Speed SPF20 Pa+++ 7 Ml 45 97 74 48
4 Snail White Gold SPF30 PA+++ 7 Ml 42 81 02 1
5 Snail White Day Cream SPF20 PA+++ 7 Ml 31 85 01 1
6 Ponds Age Miracle Wrinkle Day 7 Gm 31 93 53 35
7 Smooth-E Natural Source Cream 10 Gm 29 76 00 0
8 Dermo Expertise White Perfect Spf17 Pa++ Serum Cream 7 Ml 25 89 11 8
9 Olay Natural White Pink Fairness
75
Gm 24 91 47 40
10 Rojukiss Other 6 Ml 24 74 - -
Market Share
Q218 Open
Trade
Distribution
Q218
Convenience
Distribution
Q218 Open
Trade
ProductBrandRank Size
Market Share
Q218
Convenience
33
Key challenges and solutions for DDDChannel challenges - solutions
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
34
Don Mueang Airport Market ndash the biggest wholesale skin care market
35
Overview of inbound tourists in Thailand
Expectation of
inbound tourists
in 2018
3755Million tourists
China 28
China Malaysia Korea
Laos Japan India
Russia Vietnam Cambodia
Myanmar Other
Source Tourism Authority of Thailand Company Estimates
Expectation of
inbound Chinese
tourists in 2018
1120Million tourists
Potential MarketInbound Chinese tourists
Target customer
Female Chinese tourists with age between 25-45
years old (65 of female Chinese tourists)
Potential skin care market for
inbound Chinese tourist 3000 million baht
Increase benefit from inbound tourists
To leverage the increase in number of tourists we
have created new business strategy to capture
inbound tourists by using effective communication
tools such as airport free wifi and Chinese
bloggersinfluencers
36
Key challenges and solutions for DDDChannel challenges - solutions
Improve the sale structure of
traditional trade channel after
collaboration with Sino-Pacific
Limited of understanding and
experience on traditional trade
channel and regional focus
Lack of specialized distribution
experts for Chinas mainstream
online channel and too much
reliance on china
Complete the restructuring sales
system and transfer customer
within 3Q 2018
Revamp the marketing strategy for
traditional trade channel and
focusing on the largest consumer
base in the Northeastern of
Thailand
Deal with new potential distributor
who specializes in mainstream
online channel and wholesale
market in China and start a
business in Philippines to capture
new market and new customer
base
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
37
Overview of potential and sizable countries for business expansion across Asia
CHINA
CHINA
bull Market growing at CAGR of 6 forecasted to reach
THB1100 billion in 2021
bull Chinese consumers are willing to trade-up to high-quality
and functional skin care products for a better effect
PHILIPPINES
PHILIPPINES
bull Skin care market is expected to grow robustly at CAGR of
5 reaching THB33 billion in 2021
bull Skin whitening remains one of the most demanded benefits
while serums are gradually becoming increasingly prominent
INDONESIA
INDONESIA
bull Vigorous market growth at 10 CAGR with sales set to
reach THB67 billion by 2021
bull Indonesian consumers prefer all-in-one products that offer all
skin benefits
Expected to expand into new country in the second half of 2018
38
China outlook
Products with CFDA
Online
Cross-border e-commerce
CHINA
Not required CFDA
Mainstream
online platform
Required CFDA
bull Market size is much bigger than
Cross-border e-commerce
bull Allow wholesale transaction
bull Lower transportation cost due
to the bundle shipments
bull Cross-border is temporary
which is subject to change
according to Chinses policy
bull Not eligible for wholesale
transaction
Offline
Required CFDA
bull Currently in talk with one of the
distributors
ALREADY
ENTERED
Main benefits of CFDA
bull More easily accessible
in Mainstream online
platform and offline
channels which the
market is much bigger
than Cross-border e-
commerce alone
bull No risk from the policy
change of Cross-border
e-commerce
NEWNAMU LIFE
SNAILWHITE
SYN-AKE MIST
Q3 2018
NAMU LIFE
SNAILWHITE
WHIPP SOAP
Q1 2018
NAMU LIFE
SNAILWHITE
CLEANSING
Q1 2018
NAMU LIFE
SNAILWHITE
FACIAL CREAM
Q1 2018
39
Philippines outlook
New subsidiary in the Philippines ndash Do Day Dream KCA Corporation
40
FB RealKrisAquino
1200000+ FollowersX
IG Krisaquino
3500000+ FollowersX
Twitter KrisAquino214
1600000+ FollowersX
Youtube TheAquinos
200000+ SubscribersX
Kris AquinoQueen Of All Media
bull One of the most popular celebrities in the Philippinesbull The youngest daughter of Corazon Aquino the 11th
President of the Philippines
41
Philippines outlook
Leverage on Kris Aquinorsquos network and
brand awareness creation by using
marketing activities along with global
FMCG experienced team
Brand awareness creation from two
main products hero which are Snail
White Whipp Soap and Snail White
Facial Cream
Promising growth and outstanding
skincare market size amounting to THB
28000 million
5
4
6
Product availability in 330 Stores over
Philippines
To be 1 of top 30 best selling skincare
brand in Philippines in 2019
Expansion of targeted market to the
nearest and biggest cities
3
2
1
42
Top 5 Market share in Philippines
Philippines outlook
Top 5 brands in Skin Care Top 5 brands in Facial Moisturizers
1 112 Market Share
2 85 Market Share
3 78 Market Share
4 42 Market Share
5 34 Market Share
1 257 Market Share
2 230 Market Share
3 60 Market Share
4 30 Market Share
5 21 Market Share
43
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
44
Revenue from sales in 1H18
Product Group
Distribution Channels
2017 1H17 1H18
Facial Skin Care79
Body Care
2
Facial Cleansing
6
Body Cleansing
7
Sunscreen4
Others2
Facial Skin Care79
Body Care
2
Facial Cleansing
3
Body Cleansing
8
Sunscreen2
Others6
2017 1H17 1H18
Modern Trade25
Traditional Trade and Distribution Partner
40
Export35
Other0
Modern Trade37
Traditional Trade and Distribution Partner
38
Export24
Others1
Facial Skin Care77
Body Care
4
Facial Cleansing
4
Body Cleansing
8
Sunscreen4 Others
3
Modern Trade29
Traditional Trade and Distribution Partner
41
Export30
Others0
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
1H17 1H18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
45
24
22
Profitability in 2Q18
190
608
862
614
512
433
636
697 704 700
2014 2015 2016 1H17 1H18
Gross Profit Gross Margin
37
254
441 452
268213
84
266
355
268
305
278
2014 2015 2016 2017 1H17 1H18
EBITDA EBITDA Margin
28
194
335 351
20917563
203
270
208
238 229
2014 2015 2016 2017 1H17 1H18
Net Profit NP Margin
EBITDA Net Profit
Unit Million baht Unit Million baht
32
3-year target
32
72
3-year target68 ndash 72
Gross Profit
Unit Million baht
68
3-year target22 ndash 24
CONTACT US
DO DAY DREAM PLC
Investor Relations Department
Tel +662-917-3055 Ext808
Fax +662-917-3054
Email irdodaydreamcom
Website wwwdodaydreamcom
Contact person
Ms Chanoknan Thiemrat (Investor Relations)
Email Chanoknantdodaydreamcom
Company satisfaction survey
33
Key challenges and solutions for DDDChannel challenges - solutions
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
34
Don Mueang Airport Market ndash the biggest wholesale skin care market
35
Overview of inbound tourists in Thailand
Expectation of
inbound tourists
in 2018
3755Million tourists
China 28
China Malaysia Korea
Laos Japan India
Russia Vietnam Cambodia
Myanmar Other
Source Tourism Authority of Thailand Company Estimates
Expectation of
inbound Chinese
tourists in 2018
1120Million tourists
Potential MarketInbound Chinese tourists
Target customer
Female Chinese tourists with age between 25-45
years old (65 of female Chinese tourists)
Potential skin care market for
inbound Chinese tourist 3000 million baht
Increase benefit from inbound tourists
To leverage the increase in number of tourists we
have created new business strategy to capture
inbound tourists by using effective communication
tools such as airport free wifi and Chinese
bloggersinfluencers
36
Key challenges and solutions for DDDChannel challenges - solutions
Improve the sale structure of
traditional trade channel after
collaboration with Sino-Pacific
Limited of understanding and
experience on traditional trade
channel and regional focus
Lack of specialized distribution
experts for Chinas mainstream
online channel and too much
reliance on china
Complete the restructuring sales
system and transfer customer
within 3Q 2018
Revamp the marketing strategy for
traditional trade channel and
focusing on the largest consumer
base in the Northeastern of
Thailand
Deal with new potential distributor
who specializes in mainstream
online channel and wholesale
market in China and start a
business in Philippines to capture
new market and new customer
base
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
37
Overview of potential and sizable countries for business expansion across Asia
CHINA
CHINA
bull Market growing at CAGR of 6 forecasted to reach
THB1100 billion in 2021
bull Chinese consumers are willing to trade-up to high-quality
and functional skin care products for a better effect
PHILIPPINES
PHILIPPINES
bull Skin care market is expected to grow robustly at CAGR of
5 reaching THB33 billion in 2021
bull Skin whitening remains one of the most demanded benefits
while serums are gradually becoming increasingly prominent
INDONESIA
INDONESIA
bull Vigorous market growth at 10 CAGR with sales set to
reach THB67 billion by 2021
bull Indonesian consumers prefer all-in-one products that offer all
skin benefits
Expected to expand into new country in the second half of 2018
38
China outlook
Products with CFDA
Online
Cross-border e-commerce
CHINA
Not required CFDA
Mainstream
online platform
Required CFDA
bull Market size is much bigger than
Cross-border e-commerce
bull Allow wholesale transaction
bull Lower transportation cost due
to the bundle shipments
bull Cross-border is temporary
which is subject to change
according to Chinses policy
bull Not eligible for wholesale
transaction
Offline
Required CFDA
bull Currently in talk with one of the
distributors
ALREADY
ENTERED
Main benefits of CFDA
bull More easily accessible
in Mainstream online
platform and offline
channels which the
market is much bigger
than Cross-border e-
commerce alone
bull No risk from the policy
change of Cross-border
e-commerce
NEWNAMU LIFE
SNAILWHITE
SYN-AKE MIST
Q3 2018
NAMU LIFE
SNAILWHITE
WHIPP SOAP
Q1 2018
NAMU LIFE
SNAILWHITE
CLEANSING
Q1 2018
NAMU LIFE
SNAILWHITE
FACIAL CREAM
Q1 2018
39
Philippines outlook
New subsidiary in the Philippines ndash Do Day Dream KCA Corporation
40
FB RealKrisAquino
1200000+ FollowersX
IG Krisaquino
3500000+ FollowersX
Twitter KrisAquino214
1600000+ FollowersX
Youtube TheAquinos
200000+ SubscribersX
Kris AquinoQueen Of All Media
bull One of the most popular celebrities in the Philippinesbull The youngest daughter of Corazon Aquino the 11th
President of the Philippines
41
Philippines outlook
Leverage on Kris Aquinorsquos network and
brand awareness creation by using
marketing activities along with global
FMCG experienced team
Brand awareness creation from two
main products hero which are Snail
White Whipp Soap and Snail White
Facial Cream
Promising growth and outstanding
skincare market size amounting to THB
28000 million
5
4
6
Product availability in 330 Stores over
Philippines
To be 1 of top 30 best selling skincare
brand in Philippines in 2019
Expansion of targeted market to the
nearest and biggest cities
3
2
1
42
Top 5 Market share in Philippines
Philippines outlook
Top 5 brands in Skin Care Top 5 brands in Facial Moisturizers
1 112 Market Share
2 85 Market Share
3 78 Market Share
4 42 Market Share
5 34 Market Share
1 257 Market Share
2 230 Market Share
3 60 Market Share
4 30 Market Share
5 21 Market Share
43
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
44
Revenue from sales in 1H18
Product Group
Distribution Channels
2017 1H17 1H18
Facial Skin Care79
Body Care
2
Facial Cleansing
6
Body Cleansing
7
Sunscreen4
Others2
Facial Skin Care79
Body Care
2
Facial Cleansing
3
Body Cleansing
8
Sunscreen2
Others6
2017 1H17 1H18
Modern Trade25
Traditional Trade and Distribution Partner
40
Export35
Other0
Modern Trade37
Traditional Trade and Distribution Partner
38
Export24
Others1
Facial Skin Care77
Body Care
4
Facial Cleansing
4
Body Cleansing
8
Sunscreen4 Others
3
Modern Trade29
Traditional Trade and Distribution Partner
41
Export30
Others0
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
1H17 1H18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
45
24
22
Profitability in 2Q18
190
608
862
614
512
433
636
697 704 700
2014 2015 2016 1H17 1H18
Gross Profit Gross Margin
37
254
441 452
268213
84
266
355
268
305
278
2014 2015 2016 2017 1H17 1H18
EBITDA EBITDA Margin
28
194
335 351
20917563
203
270
208
238 229
2014 2015 2016 2017 1H17 1H18
Net Profit NP Margin
EBITDA Net Profit
Unit Million baht Unit Million baht
32
3-year target
32
72
3-year target68 ndash 72
Gross Profit
Unit Million baht
68
3-year target22 ndash 24
CONTACT US
DO DAY DREAM PLC
Investor Relations Department
Tel +662-917-3055 Ext808
Fax +662-917-3054
Email irdodaydreamcom
Website wwwdodaydreamcom
Contact person
Ms Chanoknan Thiemrat (Investor Relations)
Email Chanoknantdodaydreamcom
Company satisfaction survey
34
Don Mueang Airport Market ndash the biggest wholesale skin care market
35
Overview of inbound tourists in Thailand
Expectation of
inbound tourists
in 2018
3755Million tourists
China 28
China Malaysia Korea
Laos Japan India
Russia Vietnam Cambodia
Myanmar Other
Source Tourism Authority of Thailand Company Estimates
Expectation of
inbound Chinese
tourists in 2018
1120Million tourists
Potential MarketInbound Chinese tourists
Target customer
Female Chinese tourists with age between 25-45
years old (65 of female Chinese tourists)
Potential skin care market for
inbound Chinese tourist 3000 million baht
Increase benefit from inbound tourists
To leverage the increase in number of tourists we
have created new business strategy to capture
inbound tourists by using effective communication
tools such as airport free wifi and Chinese
bloggersinfluencers
36
Key challenges and solutions for DDDChannel challenges - solutions
Improve the sale structure of
traditional trade channel after
collaboration with Sino-Pacific
Limited of understanding and
experience on traditional trade
channel and regional focus
Lack of specialized distribution
experts for Chinas mainstream
online channel and too much
reliance on china
Complete the restructuring sales
system and transfer customer
within 3Q 2018
Revamp the marketing strategy for
traditional trade channel and
focusing on the largest consumer
base in the Northeastern of
Thailand
Deal with new potential distributor
who specializes in mainstream
online channel and wholesale
market in China and start a
business in Philippines to capture
new market and new customer
base
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
37
Overview of potential and sizable countries for business expansion across Asia
CHINA
CHINA
bull Market growing at CAGR of 6 forecasted to reach
THB1100 billion in 2021
bull Chinese consumers are willing to trade-up to high-quality
and functional skin care products for a better effect
PHILIPPINES
PHILIPPINES
bull Skin care market is expected to grow robustly at CAGR of
5 reaching THB33 billion in 2021
bull Skin whitening remains one of the most demanded benefits
while serums are gradually becoming increasingly prominent
INDONESIA
INDONESIA
bull Vigorous market growth at 10 CAGR with sales set to
reach THB67 billion by 2021
bull Indonesian consumers prefer all-in-one products that offer all
skin benefits
Expected to expand into new country in the second half of 2018
38
China outlook
Products with CFDA
Online
Cross-border e-commerce
CHINA
Not required CFDA
Mainstream
online platform
Required CFDA
bull Market size is much bigger than
Cross-border e-commerce
bull Allow wholesale transaction
bull Lower transportation cost due
to the bundle shipments
bull Cross-border is temporary
which is subject to change
according to Chinses policy
bull Not eligible for wholesale
transaction
Offline
Required CFDA
bull Currently in talk with one of the
distributors
ALREADY
ENTERED
Main benefits of CFDA
bull More easily accessible
in Mainstream online
platform and offline
channels which the
market is much bigger
than Cross-border e-
commerce alone
bull No risk from the policy
change of Cross-border
e-commerce
NEWNAMU LIFE
SNAILWHITE
SYN-AKE MIST
Q3 2018
NAMU LIFE
SNAILWHITE
WHIPP SOAP
Q1 2018
NAMU LIFE
SNAILWHITE
CLEANSING
Q1 2018
NAMU LIFE
SNAILWHITE
FACIAL CREAM
Q1 2018
39
Philippines outlook
New subsidiary in the Philippines ndash Do Day Dream KCA Corporation
40
FB RealKrisAquino
1200000+ FollowersX
IG Krisaquino
3500000+ FollowersX
Twitter KrisAquino214
1600000+ FollowersX
Youtube TheAquinos
200000+ SubscribersX
Kris AquinoQueen Of All Media
bull One of the most popular celebrities in the Philippinesbull The youngest daughter of Corazon Aquino the 11th
President of the Philippines
41
Philippines outlook
Leverage on Kris Aquinorsquos network and
brand awareness creation by using
marketing activities along with global
FMCG experienced team
Brand awareness creation from two
main products hero which are Snail
White Whipp Soap and Snail White
Facial Cream
Promising growth and outstanding
skincare market size amounting to THB
28000 million
5
4
6
Product availability in 330 Stores over
Philippines
To be 1 of top 30 best selling skincare
brand in Philippines in 2019
Expansion of targeted market to the
nearest and biggest cities
3
2
1
42
Top 5 Market share in Philippines
Philippines outlook
Top 5 brands in Skin Care Top 5 brands in Facial Moisturizers
1 112 Market Share
2 85 Market Share
3 78 Market Share
4 42 Market Share
5 34 Market Share
1 257 Market Share
2 230 Market Share
3 60 Market Share
4 30 Market Share
5 21 Market Share
43
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
44
Revenue from sales in 1H18
Product Group
Distribution Channels
2017 1H17 1H18
Facial Skin Care79
Body Care
2
Facial Cleansing
6
Body Cleansing
7
Sunscreen4
Others2
Facial Skin Care79
Body Care
2
Facial Cleansing
3
Body Cleansing
8
Sunscreen2
Others6
2017 1H17 1H18
Modern Trade25
Traditional Trade and Distribution Partner
40
Export35
Other0
Modern Trade37
Traditional Trade and Distribution Partner
38
Export24
Others1
Facial Skin Care77
Body Care
4
Facial Cleansing
4
Body Cleansing
8
Sunscreen4 Others
3
Modern Trade29
Traditional Trade and Distribution Partner
41
Export30
Others0
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
1H17 1H18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
45
24
22
Profitability in 2Q18
190
608
862
614
512
433
636
697 704 700
2014 2015 2016 1H17 1H18
Gross Profit Gross Margin
37
254
441 452
268213
84
266
355
268
305
278
2014 2015 2016 2017 1H17 1H18
EBITDA EBITDA Margin
28
194
335 351
20917563
203
270
208
238 229
2014 2015 2016 2017 1H17 1H18
Net Profit NP Margin
EBITDA Net Profit
Unit Million baht Unit Million baht
32
3-year target
32
72
3-year target68 ndash 72
Gross Profit
Unit Million baht
68
3-year target22 ndash 24
CONTACT US
DO DAY DREAM PLC
Investor Relations Department
Tel +662-917-3055 Ext808
Fax +662-917-3054
Email irdodaydreamcom
Website wwwdodaydreamcom
Contact person
Ms Chanoknan Thiemrat (Investor Relations)
Email Chanoknantdodaydreamcom
Company satisfaction survey
35
Overview of inbound tourists in Thailand
Expectation of
inbound tourists
in 2018
3755Million tourists
China 28
China Malaysia Korea
Laos Japan India
Russia Vietnam Cambodia
Myanmar Other
Source Tourism Authority of Thailand Company Estimates
Expectation of
inbound Chinese
tourists in 2018
1120Million tourists
Potential MarketInbound Chinese tourists
Target customer
Female Chinese tourists with age between 25-45
years old (65 of female Chinese tourists)
Potential skin care market for
inbound Chinese tourist 3000 million baht
Increase benefit from inbound tourists
To leverage the increase in number of tourists we
have created new business strategy to capture
inbound tourists by using effective communication
tools such as airport free wifi and Chinese
bloggersinfluencers
36
Key challenges and solutions for DDDChannel challenges - solutions
Improve the sale structure of
traditional trade channel after
collaboration with Sino-Pacific
Limited of understanding and
experience on traditional trade
channel and regional focus
Lack of specialized distribution
experts for Chinas mainstream
online channel and too much
reliance on china
Complete the restructuring sales
system and transfer customer
within 3Q 2018
Revamp the marketing strategy for
traditional trade channel and
focusing on the largest consumer
base in the Northeastern of
Thailand
Deal with new potential distributor
who specializes in mainstream
online channel and wholesale
market in China and start a
business in Philippines to capture
new market and new customer
base
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
37
Overview of potential and sizable countries for business expansion across Asia
CHINA
CHINA
bull Market growing at CAGR of 6 forecasted to reach
THB1100 billion in 2021
bull Chinese consumers are willing to trade-up to high-quality
and functional skin care products for a better effect
PHILIPPINES
PHILIPPINES
bull Skin care market is expected to grow robustly at CAGR of
5 reaching THB33 billion in 2021
bull Skin whitening remains one of the most demanded benefits
while serums are gradually becoming increasingly prominent
INDONESIA
INDONESIA
bull Vigorous market growth at 10 CAGR with sales set to
reach THB67 billion by 2021
bull Indonesian consumers prefer all-in-one products that offer all
skin benefits
Expected to expand into new country in the second half of 2018
38
China outlook
Products with CFDA
Online
Cross-border e-commerce
CHINA
Not required CFDA
Mainstream
online platform
Required CFDA
bull Market size is much bigger than
Cross-border e-commerce
bull Allow wholesale transaction
bull Lower transportation cost due
to the bundle shipments
bull Cross-border is temporary
which is subject to change
according to Chinses policy
bull Not eligible for wholesale
transaction
Offline
Required CFDA
bull Currently in talk with one of the
distributors
ALREADY
ENTERED
Main benefits of CFDA
bull More easily accessible
in Mainstream online
platform and offline
channels which the
market is much bigger
than Cross-border e-
commerce alone
bull No risk from the policy
change of Cross-border
e-commerce
NEWNAMU LIFE
SNAILWHITE
SYN-AKE MIST
Q3 2018
NAMU LIFE
SNAILWHITE
WHIPP SOAP
Q1 2018
NAMU LIFE
SNAILWHITE
CLEANSING
Q1 2018
NAMU LIFE
SNAILWHITE
FACIAL CREAM
Q1 2018
39
Philippines outlook
New subsidiary in the Philippines ndash Do Day Dream KCA Corporation
40
FB RealKrisAquino
1200000+ FollowersX
IG Krisaquino
3500000+ FollowersX
Twitter KrisAquino214
1600000+ FollowersX
Youtube TheAquinos
200000+ SubscribersX
Kris AquinoQueen Of All Media
bull One of the most popular celebrities in the Philippinesbull The youngest daughter of Corazon Aquino the 11th
President of the Philippines
41
Philippines outlook
Leverage on Kris Aquinorsquos network and
brand awareness creation by using
marketing activities along with global
FMCG experienced team
Brand awareness creation from two
main products hero which are Snail
White Whipp Soap and Snail White
Facial Cream
Promising growth and outstanding
skincare market size amounting to THB
28000 million
5
4
6
Product availability in 330 Stores over
Philippines
To be 1 of top 30 best selling skincare
brand in Philippines in 2019
Expansion of targeted market to the
nearest and biggest cities
3
2
1
42
Top 5 Market share in Philippines
Philippines outlook
Top 5 brands in Skin Care Top 5 brands in Facial Moisturizers
1 112 Market Share
2 85 Market Share
3 78 Market Share
4 42 Market Share
5 34 Market Share
1 257 Market Share
2 230 Market Share
3 60 Market Share
4 30 Market Share
5 21 Market Share
43
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
44
Revenue from sales in 1H18
Product Group
Distribution Channels
2017 1H17 1H18
Facial Skin Care79
Body Care
2
Facial Cleansing
6
Body Cleansing
7
Sunscreen4
Others2
Facial Skin Care79
Body Care
2
Facial Cleansing
3
Body Cleansing
8
Sunscreen2
Others6
2017 1H17 1H18
Modern Trade25
Traditional Trade and Distribution Partner
40
Export35
Other0
Modern Trade37
Traditional Trade and Distribution Partner
38
Export24
Others1
Facial Skin Care77
Body Care
4
Facial Cleansing
4
Body Cleansing
8
Sunscreen4 Others
3
Modern Trade29
Traditional Trade and Distribution Partner
41
Export30
Others0
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
1H17 1H18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
45
24
22
Profitability in 2Q18
190
608
862
614
512
433
636
697 704 700
2014 2015 2016 1H17 1H18
Gross Profit Gross Margin
37
254
441 452
268213
84
266
355
268
305
278
2014 2015 2016 2017 1H17 1H18
EBITDA EBITDA Margin
28
194
335 351
20917563
203
270
208
238 229
2014 2015 2016 2017 1H17 1H18
Net Profit NP Margin
EBITDA Net Profit
Unit Million baht Unit Million baht
32
3-year target
32
72
3-year target68 ndash 72
Gross Profit
Unit Million baht
68
3-year target22 ndash 24
CONTACT US
DO DAY DREAM PLC
Investor Relations Department
Tel +662-917-3055 Ext808
Fax +662-917-3054
Email irdodaydreamcom
Website wwwdodaydreamcom
Contact person
Ms Chanoknan Thiemrat (Investor Relations)
Email Chanoknantdodaydreamcom
Company satisfaction survey
36
Key challenges and solutions for DDDChannel challenges - solutions
Improve the sale structure of
traditional trade channel after
collaboration with Sino-Pacific
Limited of understanding and
experience on traditional trade
channel and regional focus
Lack of specialized distribution
experts for Chinas mainstream
online channel and too much
reliance on china
Complete the restructuring sales
system and transfer customer
within 3Q 2018
Revamp the marketing strategy for
traditional trade channel and
focusing on the largest consumer
base in the Northeastern of
Thailand
Deal with new potential distributor
who specializes in mainstream
online channel and wholesale
market in China and start a
business in Philippines to capture
new market and new customer
base
Lack of understanding and
experience in traditional trade
channel and have no focus in a
certain region
Create marketing strategy for
traditional trade channel and plan
to focus on the Northeastern part of
Thailand as a top priority to capture
a huge potential target market
The restructure of traditional
trade channel after collaboration
with Sino-Pacific
Complete the restructuring of sales
system and customer migration
within 3Q 2018
Negatively affected by news
related to unqualified local skin
care manufacturers and
products as well as the closure
of the biggest wholesale skin
care market at Don Mueang
Create new business strategy by
increasing new distribution
channels and using beauty
advisors to capture customers both
wholesale market and inbound
tourists
37
Overview of potential and sizable countries for business expansion across Asia
CHINA
CHINA
bull Market growing at CAGR of 6 forecasted to reach
THB1100 billion in 2021
bull Chinese consumers are willing to trade-up to high-quality
and functional skin care products for a better effect
PHILIPPINES
PHILIPPINES
bull Skin care market is expected to grow robustly at CAGR of
5 reaching THB33 billion in 2021
bull Skin whitening remains one of the most demanded benefits
while serums are gradually becoming increasingly prominent
INDONESIA
INDONESIA
bull Vigorous market growth at 10 CAGR with sales set to
reach THB67 billion by 2021
bull Indonesian consumers prefer all-in-one products that offer all
skin benefits
Expected to expand into new country in the second half of 2018
38
China outlook
Products with CFDA
Online
Cross-border e-commerce
CHINA
Not required CFDA
Mainstream
online platform
Required CFDA
bull Market size is much bigger than
Cross-border e-commerce
bull Allow wholesale transaction
bull Lower transportation cost due
to the bundle shipments
bull Cross-border is temporary
which is subject to change
according to Chinses policy
bull Not eligible for wholesale
transaction
Offline
Required CFDA
bull Currently in talk with one of the
distributors
ALREADY
ENTERED
Main benefits of CFDA
bull More easily accessible
in Mainstream online
platform and offline
channels which the
market is much bigger
than Cross-border e-
commerce alone
bull No risk from the policy
change of Cross-border
e-commerce
NEWNAMU LIFE
SNAILWHITE
SYN-AKE MIST
Q3 2018
NAMU LIFE
SNAILWHITE
WHIPP SOAP
Q1 2018
NAMU LIFE
SNAILWHITE
CLEANSING
Q1 2018
NAMU LIFE
SNAILWHITE
FACIAL CREAM
Q1 2018
39
Philippines outlook
New subsidiary in the Philippines ndash Do Day Dream KCA Corporation
40
FB RealKrisAquino
1200000+ FollowersX
IG Krisaquino
3500000+ FollowersX
Twitter KrisAquino214
1600000+ FollowersX
Youtube TheAquinos
200000+ SubscribersX
Kris AquinoQueen Of All Media
bull One of the most popular celebrities in the Philippinesbull The youngest daughter of Corazon Aquino the 11th
President of the Philippines
41
Philippines outlook
Leverage on Kris Aquinorsquos network and
brand awareness creation by using
marketing activities along with global
FMCG experienced team
Brand awareness creation from two
main products hero which are Snail
White Whipp Soap and Snail White
Facial Cream
Promising growth and outstanding
skincare market size amounting to THB
28000 million
5
4
6
Product availability in 330 Stores over
Philippines
To be 1 of top 30 best selling skincare
brand in Philippines in 2019
Expansion of targeted market to the
nearest and biggest cities
3
2
1
42
Top 5 Market share in Philippines
Philippines outlook
Top 5 brands in Skin Care Top 5 brands in Facial Moisturizers
1 112 Market Share
2 85 Market Share
3 78 Market Share
4 42 Market Share
5 34 Market Share
1 257 Market Share
2 230 Market Share
3 60 Market Share
4 30 Market Share
5 21 Market Share
43
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
44
Revenue from sales in 1H18
Product Group
Distribution Channels
2017 1H17 1H18
Facial Skin Care79
Body Care
2
Facial Cleansing
6
Body Cleansing
7
Sunscreen4
Others2
Facial Skin Care79
Body Care
2
Facial Cleansing
3
Body Cleansing
8
Sunscreen2
Others6
2017 1H17 1H18
Modern Trade25
Traditional Trade and Distribution Partner
40
Export35
Other0
Modern Trade37
Traditional Trade and Distribution Partner
38
Export24
Others1
Facial Skin Care77
Body Care
4
Facial Cleansing
4
Body Cleansing
8
Sunscreen4 Others
3
Modern Trade29
Traditional Trade and Distribution Partner
41
Export30
Others0
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
1H17 1H18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
45
24
22
Profitability in 2Q18
190
608
862
614
512
433
636
697 704 700
2014 2015 2016 1H17 1H18
Gross Profit Gross Margin
37
254
441 452
268213
84
266
355
268
305
278
2014 2015 2016 2017 1H17 1H18
EBITDA EBITDA Margin
28
194
335 351
20917563
203
270
208
238 229
2014 2015 2016 2017 1H17 1H18
Net Profit NP Margin
EBITDA Net Profit
Unit Million baht Unit Million baht
32
3-year target
32
72
3-year target68 ndash 72
Gross Profit
Unit Million baht
68
3-year target22 ndash 24
CONTACT US
DO DAY DREAM PLC
Investor Relations Department
Tel +662-917-3055 Ext808
Fax +662-917-3054
Email irdodaydreamcom
Website wwwdodaydreamcom
Contact person
Ms Chanoknan Thiemrat (Investor Relations)
Email Chanoknantdodaydreamcom
Company satisfaction survey
37
Overview of potential and sizable countries for business expansion across Asia
CHINA
CHINA
bull Market growing at CAGR of 6 forecasted to reach
THB1100 billion in 2021
bull Chinese consumers are willing to trade-up to high-quality
and functional skin care products for a better effect
PHILIPPINES
PHILIPPINES
bull Skin care market is expected to grow robustly at CAGR of
5 reaching THB33 billion in 2021
bull Skin whitening remains one of the most demanded benefits
while serums are gradually becoming increasingly prominent
INDONESIA
INDONESIA
bull Vigorous market growth at 10 CAGR with sales set to
reach THB67 billion by 2021
bull Indonesian consumers prefer all-in-one products that offer all
skin benefits
Expected to expand into new country in the second half of 2018
38
China outlook
Products with CFDA
Online
Cross-border e-commerce
CHINA
Not required CFDA
Mainstream
online platform
Required CFDA
bull Market size is much bigger than
Cross-border e-commerce
bull Allow wholesale transaction
bull Lower transportation cost due
to the bundle shipments
bull Cross-border is temporary
which is subject to change
according to Chinses policy
bull Not eligible for wholesale
transaction
Offline
Required CFDA
bull Currently in talk with one of the
distributors
ALREADY
ENTERED
Main benefits of CFDA
bull More easily accessible
in Mainstream online
platform and offline
channels which the
market is much bigger
than Cross-border e-
commerce alone
bull No risk from the policy
change of Cross-border
e-commerce
NEWNAMU LIFE
SNAILWHITE
SYN-AKE MIST
Q3 2018
NAMU LIFE
SNAILWHITE
WHIPP SOAP
Q1 2018
NAMU LIFE
SNAILWHITE
CLEANSING
Q1 2018
NAMU LIFE
SNAILWHITE
FACIAL CREAM
Q1 2018
39
Philippines outlook
New subsidiary in the Philippines ndash Do Day Dream KCA Corporation
40
FB RealKrisAquino
1200000+ FollowersX
IG Krisaquino
3500000+ FollowersX
Twitter KrisAquino214
1600000+ FollowersX
Youtube TheAquinos
200000+ SubscribersX
Kris AquinoQueen Of All Media
bull One of the most popular celebrities in the Philippinesbull The youngest daughter of Corazon Aquino the 11th
President of the Philippines
41
Philippines outlook
Leverage on Kris Aquinorsquos network and
brand awareness creation by using
marketing activities along with global
FMCG experienced team
Brand awareness creation from two
main products hero which are Snail
White Whipp Soap and Snail White
Facial Cream
Promising growth and outstanding
skincare market size amounting to THB
28000 million
5
4
6
Product availability in 330 Stores over
Philippines
To be 1 of top 30 best selling skincare
brand in Philippines in 2019
Expansion of targeted market to the
nearest and biggest cities
3
2
1
42
Top 5 Market share in Philippines
Philippines outlook
Top 5 brands in Skin Care Top 5 brands in Facial Moisturizers
1 112 Market Share
2 85 Market Share
3 78 Market Share
4 42 Market Share
5 34 Market Share
1 257 Market Share
2 230 Market Share
3 60 Market Share
4 30 Market Share
5 21 Market Share
43
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
44
Revenue from sales in 1H18
Product Group
Distribution Channels
2017 1H17 1H18
Facial Skin Care79
Body Care
2
Facial Cleansing
6
Body Cleansing
7
Sunscreen4
Others2
Facial Skin Care79
Body Care
2
Facial Cleansing
3
Body Cleansing
8
Sunscreen2
Others6
2017 1H17 1H18
Modern Trade25
Traditional Trade and Distribution Partner
40
Export35
Other0
Modern Trade37
Traditional Trade and Distribution Partner
38
Export24
Others1
Facial Skin Care77
Body Care
4
Facial Cleansing
4
Body Cleansing
8
Sunscreen4 Others
3
Modern Trade29
Traditional Trade and Distribution Partner
41
Export30
Others0
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
1H17 1H18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
45
24
22
Profitability in 2Q18
190
608
862
614
512
433
636
697 704 700
2014 2015 2016 1H17 1H18
Gross Profit Gross Margin
37
254
441 452
268213
84
266
355
268
305
278
2014 2015 2016 2017 1H17 1H18
EBITDA EBITDA Margin
28
194
335 351
20917563
203
270
208
238 229
2014 2015 2016 2017 1H17 1H18
Net Profit NP Margin
EBITDA Net Profit
Unit Million baht Unit Million baht
32
3-year target
32
72
3-year target68 ndash 72
Gross Profit
Unit Million baht
68
3-year target22 ndash 24
CONTACT US
DO DAY DREAM PLC
Investor Relations Department
Tel +662-917-3055 Ext808
Fax +662-917-3054
Email irdodaydreamcom
Website wwwdodaydreamcom
Contact person
Ms Chanoknan Thiemrat (Investor Relations)
Email Chanoknantdodaydreamcom
Company satisfaction survey
38
China outlook
Products with CFDA
Online
Cross-border e-commerce
CHINA
Not required CFDA
Mainstream
online platform
Required CFDA
bull Market size is much bigger than
Cross-border e-commerce
bull Allow wholesale transaction
bull Lower transportation cost due
to the bundle shipments
bull Cross-border is temporary
which is subject to change
according to Chinses policy
bull Not eligible for wholesale
transaction
Offline
Required CFDA
bull Currently in talk with one of the
distributors
ALREADY
ENTERED
Main benefits of CFDA
bull More easily accessible
in Mainstream online
platform and offline
channels which the
market is much bigger
than Cross-border e-
commerce alone
bull No risk from the policy
change of Cross-border
e-commerce
NEWNAMU LIFE
SNAILWHITE
SYN-AKE MIST
Q3 2018
NAMU LIFE
SNAILWHITE
WHIPP SOAP
Q1 2018
NAMU LIFE
SNAILWHITE
CLEANSING
Q1 2018
NAMU LIFE
SNAILWHITE
FACIAL CREAM
Q1 2018
39
Philippines outlook
New subsidiary in the Philippines ndash Do Day Dream KCA Corporation
40
FB RealKrisAquino
1200000+ FollowersX
IG Krisaquino
3500000+ FollowersX
Twitter KrisAquino214
1600000+ FollowersX
Youtube TheAquinos
200000+ SubscribersX
Kris AquinoQueen Of All Media
bull One of the most popular celebrities in the Philippinesbull The youngest daughter of Corazon Aquino the 11th
President of the Philippines
41
Philippines outlook
Leverage on Kris Aquinorsquos network and
brand awareness creation by using
marketing activities along with global
FMCG experienced team
Brand awareness creation from two
main products hero which are Snail
White Whipp Soap and Snail White
Facial Cream
Promising growth and outstanding
skincare market size amounting to THB
28000 million
5
4
6
Product availability in 330 Stores over
Philippines
To be 1 of top 30 best selling skincare
brand in Philippines in 2019
Expansion of targeted market to the
nearest and biggest cities
3
2
1
42
Top 5 Market share in Philippines
Philippines outlook
Top 5 brands in Skin Care Top 5 brands in Facial Moisturizers
1 112 Market Share
2 85 Market Share
3 78 Market Share
4 42 Market Share
5 34 Market Share
1 257 Market Share
2 230 Market Share
3 60 Market Share
4 30 Market Share
5 21 Market Share
43
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
44
Revenue from sales in 1H18
Product Group
Distribution Channels
2017 1H17 1H18
Facial Skin Care79
Body Care
2
Facial Cleansing
6
Body Cleansing
7
Sunscreen4
Others2
Facial Skin Care79
Body Care
2
Facial Cleansing
3
Body Cleansing
8
Sunscreen2
Others6
2017 1H17 1H18
Modern Trade25
Traditional Trade and Distribution Partner
40
Export35
Other0
Modern Trade37
Traditional Trade and Distribution Partner
38
Export24
Others1
Facial Skin Care77
Body Care
4
Facial Cleansing
4
Body Cleansing
8
Sunscreen4 Others
3
Modern Trade29
Traditional Trade and Distribution Partner
41
Export30
Others0
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
1H17 1H18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
45
24
22
Profitability in 2Q18
190
608
862
614
512
433
636
697 704 700
2014 2015 2016 1H17 1H18
Gross Profit Gross Margin
37
254
441 452
268213
84
266
355
268
305
278
2014 2015 2016 2017 1H17 1H18
EBITDA EBITDA Margin
28
194
335 351
20917563
203
270
208
238 229
2014 2015 2016 2017 1H17 1H18
Net Profit NP Margin
EBITDA Net Profit
Unit Million baht Unit Million baht
32
3-year target
32
72
3-year target68 ndash 72
Gross Profit
Unit Million baht
68
3-year target22 ndash 24
CONTACT US
DO DAY DREAM PLC
Investor Relations Department
Tel +662-917-3055 Ext808
Fax +662-917-3054
Email irdodaydreamcom
Website wwwdodaydreamcom
Contact person
Ms Chanoknan Thiemrat (Investor Relations)
Email Chanoknantdodaydreamcom
Company satisfaction survey
39
Philippines outlook
New subsidiary in the Philippines ndash Do Day Dream KCA Corporation
40
FB RealKrisAquino
1200000+ FollowersX
IG Krisaquino
3500000+ FollowersX
Twitter KrisAquino214
1600000+ FollowersX
Youtube TheAquinos
200000+ SubscribersX
Kris AquinoQueen Of All Media
bull One of the most popular celebrities in the Philippinesbull The youngest daughter of Corazon Aquino the 11th
President of the Philippines
41
Philippines outlook
Leverage on Kris Aquinorsquos network and
brand awareness creation by using
marketing activities along with global
FMCG experienced team
Brand awareness creation from two
main products hero which are Snail
White Whipp Soap and Snail White
Facial Cream
Promising growth and outstanding
skincare market size amounting to THB
28000 million
5
4
6
Product availability in 330 Stores over
Philippines
To be 1 of top 30 best selling skincare
brand in Philippines in 2019
Expansion of targeted market to the
nearest and biggest cities
3
2
1
42
Top 5 Market share in Philippines
Philippines outlook
Top 5 brands in Skin Care Top 5 brands in Facial Moisturizers
1 112 Market Share
2 85 Market Share
3 78 Market Share
4 42 Market Share
5 34 Market Share
1 257 Market Share
2 230 Market Share
3 60 Market Share
4 30 Market Share
5 21 Market Share
43
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
44
Revenue from sales in 1H18
Product Group
Distribution Channels
2017 1H17 1H18
Facial Skin Care79
Body Care
2
Facial Cleansing
6
Body Cleansing
7
Sunscreen4
Others2
Facial Skin Care79
Body Care
2
Facial Cleansing
3
Body Cleansing
8
Sunscreen2
Others6
2017 1H17 1H18
Modern Trade25
Traditional Trade and Distribution Partner
40
Export35
Other0
Modern Trade37
Traditional Trade and Distribution Partner
38
Export24
Others1
Facial Skin Care77
Body Care
4
Facial Cleansing
4
Body Cleansing
8
Sunscreen4 Others
3
Modern Trade29
Traditional Trade and Distribution Partner
41
Export30
Others0
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
1H17 1H18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
45
24
22
Profitability in 2Q18
190
608
862
614
512
433
636
697 704 700
2014 2015 2016 1H17 1H18
Gross Profit Gross Margin
37
254
441 452
268213
84
266
355
268
305
278
2014 2015 2016 2017 1H17 1H18
EBITDA EBITDA Margin
28
194
335 351
20917563
203
270
208
238 229
2014 2015 2016 2017 1H17 1H18
Net Profit NP Margin
EBITDA Net Profit
Unit Million baht Unit Million baht
32
3-year target
32
72
3-year target68 ndash 72
Gross Profit
Unit Million baht
68
3-year target22 ndash 24
CONTACT US
DO DAY DREAM PLC
Investor Relations Department
Tel +662-917-3055 Ext808
Fax +662-917-3054
Email irdodaydreamcom
Website wwwdodaydreamcom
Contact person
Ms Chanoknan Thiemrat (Investor Relations)
Email Chanoknantdodaydreamcom
Company satisfaction survey
40
FB RealKrisAquino
1200000+ FollowersX
IG Krisaquino
3500000+ FollowersX
Twitter KrisAquino214
1600000+ FollowersX
Youtube TheAquinos
200000+ SubscribersX
Kris AquinoQueen Of All Media
bull One of the most popular celebrities in the Philippinesbull The youngest daughter of Corazon Aquino the 11th
President of the Philippines
41
Philippines outlook
Leverage on Kris Aquinorsquos network and
brand awareness creation by using
marketing activities along with global
FMCG experienced team
Brand awareness creation from two
main products hero which are Snail
White Whipp Soap and Snail White
Facial Cream
Promising growth and outstanding
skincare market size amounting to THB
28000 million
5
4
6
Product availability in 330 Stores over
Philippines
To be 1 of top 30 best selling skincare
brand in Philippines in 2019
Expansion of targeted market to the
nearest and biggest cities
3
2
1
42
Top 5 Market share in Philippines
Philippines outlook
Top 5 brands in Skin Care Top 5 brands in Facial Moisturizers
1 112 Market Share
2 85 Market Share
3 78 Market Share
4 42 Market Share
5 34 Market Share
1 257 Market Share
2 230 Market Share
3 60 Market Share
4 30 Market Share
5 21 Market Share
43
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
44
Revenue from sales in 1H18
Product Group
Distribution Channels
2017 1H17 1H18
Facial Skin Care79
Body Care
2
Facial Cleansing
6
Body Cleansing
7
Sunscreen4
Others2
Facial Skin Care79
Body Care
2
Facial Cleansing
3
Body Cleansing
8
Sunscreen2
Others6
2017 1H17 1H18
Modern Trade25
Traditional Trade and Distribution Partner
40
Export35
Other0
Modern Trade37
Traditional Trade and Distribution Partner
38
Export24
Others1
Facial Skin Care77
Body Care
4
Facial Cleansing
4
Body Cleansing
8
Sunscreen4 Others
3
Modern Trade29
Traditional Trade and Distribution Partner
41
Export30
Others0
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
1H17 1H18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
45
24
22
Profitability in 2Q18
190
608
862
614
512
433
636
697 704 700
2014 2015 2016 1H17 1H18
Gross Profit Gross Margin
37
254
441 452
268213
84
266
355
268
305
278
2014 2015 2016 2017 1H17 1H18
EBITDA EBITDA Margin
28
194
335 351
20917563
203
270
208
238 229
2014 2015 2016 2017 1H17 1H18
Net Profit NP Margin
EBITDA Net Profit
Unit Million baht Unit Million baht
32
3-year target
32
72
3-year target68 ndash 72
Gross Profit
Unit Million baht
68
3-year target22 ndash 24
CONTACT US
DO DAY DREAM PLC
Investor Relations Department
Tel +662-917-3055 Ext808
Fax +662-917-3054
Email irdodaydreamcom
Website wwwdodaydreamcom
Contact person
Ms Chanoknan Thiemrat (Investor Relations)
Email Chanoknantdodaydreamcom
Company satisfaction survey
41
Philippines outlook
Leverage on Kris Aquinorsquos network and
brand awareness creation by using
marketing activities along with global
FMCG experienced team
Brand awareness creation from two
main products hero which are Snail
White Whipp Soap and Snail White
Facial Cream
Promising growth and outstanding
skincare market size amounting to THB
28000 million
5
4
6
Product availability in 330 Stores over
Philippines
To be 1 of top 30 best selling skincare
brand in Philippines in 2019
Expansion of targeted market to the
nearest and biggest cities
3
2
1
42
Top 5 Market share in Philippines
Philippines outlook
Top 5 brands in Skin Care Top 5 brands in Facial Moisturizers
1 112 Market Share
2 85 Market Share
3 78 Market Share
4 42 Market Share
5 34 Market Share
1 257 Market Share
2 230 Market Share
3 60 Market Share
4 30 Market Share
5 21 Market Share
43
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
44
Revenue from sales in 1H18
Product Group
Distribution Channels
2017 1H17 1H18
Facial Skin Care79
Body Care
2
Facial Cleansing
6
Body Cleansing
7
Sunscreen4
Others2
Facial Skin Care79
Body Care
2
Facial Cleansing
3
Body Cleansing
8
Sunscreen2
Others6
2017 1H17 1H18
Modern Trade25
Traditional Trade and Distribution Partner
40
Export35
Other0
Modern Trade37
Traditional Trade and Distribution Partner
38
Export24
Others1
Facial Skin Care77
Body Care
4
Facial Cleansing
4
Body Cleansing
8
Sunscreen4 Others
3
Modern Trade29
Traditional Trade and Distribution Partner
41
Export30
Others0
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
1H17 1H18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
45
24
22
Profitability in 2Q18
190
608
862
614
512
433
636
697 704 700
2014 2015 2016 1H17 1H18
Gross Profit Gross Margin
37
254
441 452
268213
84
266
355
268
305
278
2014 2015 2016 2017 1H17 1H18
EBITDA EBITDA Margin
28
194
335 351
20917563
203
270
208
238 229
2014 2015 2016 2017 1H17 1H18
Net Profit NP Margin
EBITDA Net Profit
Unit Million baht Unit Million baht
32
3-year target
32
72
3-year target68 ndash 72
Gross Profit
Unit Million baht
68
3-year target22 ndash 24
CONTACT US
DO DAY DREAM PLC
Investor Relations Department
Tel +662-917-3055 Ext808
Fax +662-917-3054
Email irdodaydreamcom
Website wwwdodaydreamcom
Contact person
Ms Chanoknan Thiemrat (Investor Relations)
Email Chanoknantdodaydreamcom
Company satisfaction survey
42
Top 5 Market share in Philippines
Philippines outlook
Top 5 brands in Skin Care Top 5 brands in Facial Moisturizers
1 112 Market Share
2 85 Market Share
3 78 Market Share
4 42 Market Share
5 34 Market Share
1 257 Market Share
2 230 Market Share
3 60 Market Share
4 30 Market Share
5 21 Market Share
43
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
44
Revenue from sales in 1H18
Product Group
Distribution Channels
2017 1H17 1H18
Facial Skin Care79
Body Care
2
Facial Cleansing
6
Body Cleansing
7
Sunscreen4
Others2
Facial Skin Care79
Body Care
2
Facial Cleansing
3
Body Cleansing
8
Sunscreen2
Others6
2017 1H17 1H18
Modern Trade25
Traditional Trade and Distribution Partner
40
Export35
Other0
Modern Trade37
Traditional Trade and Distribution Partner
38
Export24
Others1
Facial Skin Care77
Body Care
4
Facial Cleansing
4
Body Cleansing
8
Sunscreen4 Others
3
Modern Trade29
Traditional Trade and Distribution Partner
41
Export30
Others0
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
1H17 1H18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
45
24
22
Profitability in 2Q18
190
608
862
614
512
433
636
697 704 700
2014 2015 2016 1H17 1H18
Gross Profit Gross Margin
37
254
441 452
268213
84
266
355
268
305
278
2014 2015 2016 2017 1H17 1H18
EBITDA EBITDA Margin
28
194
335 351
20917563
203
270
208
238 229
2014 2015 2016 2017 1H17 1H18
Net Profit NP Margin
EBITDA Net Profit
Unit Million baht Unit Million baht
32
3-year target
32
72
3-year target68 ndash 72
Gross Profit
Unit Million baht
68
3-year target22 ndash 24
CONTACT US
DO DAY DREAM PLC
Investor Relations Department
Tel +662-917-3055 Ext808
Fax +662-917-3054
Email irdodaydreamcom
Website wwwdodaydreamcom
Contact person
Ms Chanoknan Thiemrat (Investor Relations)
Email Chanoknantdodaydreamcom
Company satisfaction survey
43
TABLE OF CONTENTS
Background and business
Where we are so far
2H 2018 Outlook
Key financial performance
Appendix
44
Revenue from sales in 1H18
Product Group
Distribution Channels
2017 1H17 1H18
Facial Skin Care79
Body Care
2
Facial Cleansing
6
Body Cleansing
7
Sunscreen4
Others2
Facial Skin Care79
Body Care
2
Facial Cleansing
3
Body Cleansing
8
Sunscreen2
Others6
2017 1H17 1H18
Modern Trade25
Traditional Trade and Distribution Partner
40
Export35
Other0
Modern Trade37
Traditional Trade and Distribution Partner
38
Export24
Others1
Facial Skin Care77
Body Care
4
Facial Cleansing
4
Body Cleansing
8
Sunscreen4 Others
3
Modern Trade29
Traditional Trade and Distribution Partner
41
Export30
Others0
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
1H17 1H18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
45
24
22
Profitability in 2Q18
190
608
862
614
512
433
636
697 704 700
2014 2015 2016 1H17 1H18
Gross Profit Gross Margin
37
254
441 452
268213
84
266
355
268
305
278
2014 2015 2016 2017 1H17 1H18
EBITDA EBITDA Margin
28
194
335 351
20917563
203
270
208
238 229
2014 2015 2016 2017 1H17 1H18
Net Profit NP Margin
EBITDA Net Profit
Unit Million baht Unit Million baht
32
3-year target
32
72
3-year target68 ndash 72
Gross Profit
Unit Million baht
68
3-year target22 ndash 24
CONTACT US
DO DAY DREAM PLC
Investor Relations Department
Tel +662-917-3055 Ext808
Fax +662-917-3054
Email irdodaydreamcom
Website wwwdodaydreamcom
Contact person
Ms Chanoknan Thiemrat (Investor Relations)
Email Chanoknantdodaydreamcom
Company satisfaction survey
44
Revenue from sales in 1H18
Product Group
Distribution Channels
2017 1H17 1H18
Facial Skin Care79
Body Care
2
Facial Cleansing
6
Body Cleansing
7
Sunscreen4
Others2
Facial Skin Care79
Body Care
2
Facial Cleansing
3
Body Cleansing
8
Sunscreen2
Others6
2017 1H17 1H18
Modern Trade25
Traditional Trade and Distribution Partner
40
Export35
Other0
Modern Trade37
Traditional Trade and Distribution Partner
38
Export24
Others1
Facial Skin Care77
Body Care
4
Facial Cleansing
4
Body Cleansing
8
Sunscreen4 Others
3
Modern Trade29
Traditional Trade and Distribution Partner
41
Export30
Others0
Revenue from sales
Unit Million baht
561 558
311
176
0
100
200
300
400
500
600
700
800
900
1000
1H17 1H18
Domestic Overseas
-43Growth
36
64
98
24
76
94
-159Growth
872
734
-06Growth
45
24
22
Profitability in 2Q18
190
608
862
614
512
433
636
697 704 700
2014 2015 2016 1H17 1H18
Gross Profit Gross Margin
37
254
441 452
268213
84
266
355
268
305
278
2014 2015 2016 2017 1H17 1H18
EBITDA EBITDA Margin
28
194
335 351
20917563
203
270
208
238 229
2014 2015 2016 2017 1H17 1H18
Net Profit NP Margin
EBITDA Net Profit
Unit Million baht Unit Million baht
32
3-year target
32
72
3-year target68 ndash 72
Gross Profit
Unit Million baht
68
3-year target22 ndash 24
CONTACT US
DO DAY DREAM PLC
Investor Relations Department
Tel +662-917-3055 Ext808
Fax +662-917-3054
Email irdodaydreamcom
Website wwwdodaydreamcom
Contact person
Ms Chanoknan Thiemrat (Investor Relations)
Email Chanoknantdodaydreamcom
Company satisfaction survey
45
24
22
Profitability in 2Q18
190
608
862
614
512
433
636
697 704 700
2014 2015 2016 1H17 1H18
Gross Profit Gross Margin
37
254
441 452
268213
84
266
355
268
305
278
2014 2015 2016 2017 1H17 1H18
EBITDA EBITDA Margin
28
194
335 351
20917563
203
270
208
238 229
2014 2015 2016 2017 1H17 1H18
Net Profit NP Margin
EBITDA Net Profit
Unit Million baht Unit Million baht
32
3-year target
32
72
3-year target68 ndash 72
Gross Profit
Unit Million baht
68
3-year target22 ndash 24
CONTACT US
DO DAY DREAM PLC
Investor Relations Department
Tel +662-917-3055 Ext808
Fax +662-917-3054
Email irdodaydreamcom
Website wwwdodaydreamcom
Contact person
Ms Chanoknan Thiemrat (Investor Relations)
Email Chanoknantdodaydreamcom
Company satisfaction survey