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What our team has presentedis the new normal. We needto prepare ourselves for along tough campaign todefend our industry, ourbusiness and Kenyan farmersfrom this Activist campaign.
Call to Action – Way Forward for Success 1/2
Our detractors are competent, wellresourced, creative and networked. Itwould be a mistake to underestimate orignore them
The use of celebrities as social media influencers:
Route to Food
3,182FollowersCaroline Mutoko
630,000Followers
Journalist
John Namu
865,000Followers
Journalist
Willis Raburu
663,000Followers
JournalistPinky Galani
21,500Followers
Journalist
Allan Wanga
7,500Followers
Footballer
They are making an impact – particularlyin social media circles
They may influence certain Government departments and policy to our disadvantage
Kinyua M’Mbijjewe
20th AUGUST, 2020
Call to Action – Way Forward for Success 2/2
2. Being united in Strategy and Action as led by the AAK TWG with your input
1. Leadership endorsement and support – thankyou for 2019 support & for being on this call. Wouldwelcome volunteers for outreach opportunities as theyarise
3. Strengthen our Campaign – we need to be credible, visible, proactive and consistent inMultimedia, Government outreach & deepening Industry linkages
We need a well resourced and strategic industry
communication &
outreach campaign
Proposed Actions & Commitments
Call to Action – Way Forward for Success 2/2
4. Resourcing for success
• Funds for our campaign – All companies need to make their contribution as soon as possible.
• The total budgeted as per work plan is
Kshs 16, 217, 200.
• Unpaid Ksh. 12,505,400 is urgently required to continue with the campaign.
• AAK will follow up this week individually