Introduction to Communication

Definition and Meaning• Latin word “Communis” means common.• “Communication – the exchange of

information and transmission of meaning is the very essence of a social system or an organisation.” Katz and Kahn

• “Communication is the transmission and interchange of facts, ideas, feelings or course of action.”

• Theo haiemann, Myers, Davis, Chester Barnard etc.

Objectives

General • Human relation• Empathy• Persuasion• Dialogue• Information• Influence• Understanding

Organisational• Instructions• Information• Motivation• Planning• Organising• Staffing• Directing• Controlling• Reporting• Budgeting

Process of Communication

• Process is a course of action. • A transmitter has to be aware about the

message, media and receptor.Message

Sender

Decoding

Encoding

Receiver

Channel

Ideation

Encoding

Transmission

Receiving

Decoding

Acting

David K. Berlo

Models of Communication

• First model was given by Aristotle’s. He divided it in three elements Speaker, speech, audience.

• Other models Shannon and Weaver, David K. Berlo, Harold D. Lasswell, Wilbur L. Schramm

Media of Communication

• Oral• Written• Visual• Audio• Audio - Visual

Barriers to Communication

• Physical

Deafness

Surroundings

Distance• Noise

Differences in perspective

Difference in knowledge level

Language

Laziness

Emotional disturbance

Principles of Effective Communication

Try to understand your receiver.Develop mutual understanding.The message should be clear.The message should include the things required to understand what is being said.Two way communication should be there.Take feedback.Take time into consideration.Take environment into consideration.

Importance

• Required in every field. Right from the traditional ones to modern.

Shannon and Weaver Model

Source DestinationTransmitter Receiver

Noise source

David K Berlo

Noise

Source MessageEncoder Channel Receiver Decoder Meaning

Feedback

Lasswell Model

WHO

Sender

SAYS WHAT

Message

IN WHICH CHANNEL

Media

TO WHOM

Receiver

WITH WHAT

Effect

Wilbur L. Schramm Model

Source Encoder Decoder DestinationSignal