Upload
megan-carr
View
213
Download
0
Embed Size (px)
DESCRIPTION
Writing: “permanent record of communication”
Citation preview
WritingIntroduction to Business & Marketing
Review the following concepts:◦ Communication◦ Personal communication◦ Professional communication◦ Listening◦ Verbal v. non-verbal communication
Review
Writing: “permanent record of communication”
What Is Writing?
1. Know your audience◦ i.e. writing a lesson for high school v. college
2. Know your purpose◦ i.e. introduction speaker or keynote speaker
3. Know your subject◦ i.e. science in general or Organic Chemistry
formula
Why is knowing these things important?
What To Know Before Writing:
Step 1: Plan
Step 2: Organize
Step 3: Write
Step 4: Edit
Step 5: Revise
Write With “POWER”
Have a clear understanding of the topic
Know exactly what you want to write about
Brainstorm and list all the ideas you know about your topic:◦ Make a list of ideas you need to get more
information on◦ Gather the information from different sources
Step 1: Plan
Create an outline◦ bullet points◦ statement of main topics
A great outline highlights:◦ what you’re going to talk about◦ how you’re going to talk about it◦ what else the reader can expect
Step 2: Organize
Create a draft ◦ use your outline notes from Planning (step 1)◦ begin to put your notes on paper in sentence form
Pay no attention to mistakes at this point
Ensure that your paper includes: ◦ all the ideas that you want ◦ ideas are clearly stated
Step 3: Write
Check all spelling, capitalization, punctuation, and grammar (F7 key)
Ensure that your ideas makes sense - check each sentence for accuracy
Step 4: Edit
Make all of your editing changes
Read your paper one final time before sending/submitting◦ Read your paper aloud as a way of checking for
errors
Submit your POWERfully written document
Step 5: Revise
Letters (cover, resignation, thank you)
Memo
Business report
Company publication (brochure, online post)
Forms of Writing in the Business World
Most common form of written business communication
Business professionals use emails to: ◦ send documents◦ set up meetings◦ confirm appointments ◦ contact job candidates
What do the following mean in an email?◦ CAPS are used◦ Descriptive subject line◦ Misspellings
Business letters produce a permanent record
EXAMPLES: ◦ Cover letter introduces that
another document is attached/accompanying (resume, sales report)
◦ Resignation letter announces the writer’s intent to leave a current position (typically given two-weeks prior)
Letters
Memos are commonly used for internal business
EXAMPLES:◦ Money transfers
◦ Company policy changes
What could happen to an employee if they fail to read a memo from their boss?
Memo
Companies use reports to inform employees about various aspects of the business
EXAMPLE: ◦ Sales report
What can an employee learn about the company from reading their sales report?
Business Report
A message, statement, or text produced by the company◦ audio, video, print, electronically
EXAMPLE: ◦ Brochures (literature that feature your products
and services)
Why are brochures used/successful?
Company Publication
Writing
POWER
Forms:◦ Email◦ Letters (cover, resignation, thank you)◦ Memo◦ Business report◦ Company publication (brochure, online post)
Review
Write a memo to me about your Thanksgiving break
Make sure to use the following outline:◦ Proper headings ◦ Three paragraphs:
Paragraph 1: about your Thanksgiving break (activities that you did, places you visited, items you bought, movies you saw, etc.)
Paragraph 2: Apply the Marketing Mix to at least one product you bought/used over the Thanksgiving break (Product, Place, Price, Promotion)
Paragraph 3: Apply the 6 Marketing Functions to your Thanksgiving break (be detailed) – Selling, Pricing, Promoting, Distributing, Marketing Information Management, Product Service Management.
Class Activity
MEMO
TO: Mr. Starke, Marketing Teacher
FROM: Your name
DATE: Friday, December 4, 2015
SUBJECT: My Thanksgiving Break
PARAGRAPH 1: about your Thanksgiving break (activities that you did, places you visited, items you bought, movies you saw, etc)
PARAGRAPH 2: Apply the Marketing Mix to at least one product you bought/used over the Thanksgiving break (Product, Place, Price, Promotion)
PARAGRAPH 3: Apply the 6 Marketing Functions to your Thanksgiving break (be detailed) – Selling, Pricing, Promoting, Distributing, Marketing Information Management, Product Service Management.