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Introduction
Prothomalo.com started its journey back in 2006 and today is the
largest and most widely read Bangla language website in the world
across all segments and categories.
Prothomalo.com #1 website in Bangladesh, offers wide range of dynamic and
interactive advertising solutions in different sizes and formats. We help
marketers capitalize on the growing trend of curating and showcasing branded
content across mobile, web and other platforms as well as optimally reaching
out to audiences. We offer different content buckets for you to reach the right
users at the right time, in the right format.
We help each brands in reaching their marketing goal weather it is to launch a
new product or service, drive online traffic, expand business or build brand
awareness.
Our readers are from all walks of life. More importantly they are decisive,
educated and influencers. Reach a highly qualified audience that has a sphere of
influence by placing your ad today with us.
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Overview of Prothom Alo Digital
❖ Prothomalo.com Scenario
❖ Prothom Alo Mobile Apps
❖ Scenario of Prothom Alo Social Channels
❖ Daily Unique Users 1+ Million
❖ On an average a user spends 10+ Minutes daily on our website &
on an average a user reads 4+ pages.
❖ Average returning visitors 70% & New visitors 30%
❖ 40% users visit our site more than 100 times monthly.
❖ 14.5 + Million Followers
❖ Average Daily Post Engagement 1+ Million
❖ Daily Average Post Reach 1.5 + Million
❖ Highest Engagement Page In Bangladesh
❖ Active Subscriber 1.9 + Million
❖ Besides, Prothom Alo has a large number of followers on official Twitter and Viber.
❖ Downloaded 1+ Million
❖ Active Monthly Users 0.4 + Million
❖ Monthly Pageviews 30 + Million
❖
260+ Million
Average Monthly Pageviews
12.5+ Million
Average Monthly Users
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Sports/ খেলাধুলা
Lifestyle/জীবনযাপন
Technology/প্রযকু্তি
Entertainment
/ ক্তবননাদন
Business/
বযবসা
Feature/
ক্তিচার
❖ CPM Method: Cost per thousand, where CPM term used to denote the
price of 1,000 impressions or views. If as a publisher Prothom Alo
Charges BDT 75 CPM, which means an advertiser will pay BDT 75 for
1,000 impressions or views.
Working Method
Content Bucket & Campaign Targeting Option
News/ েবর
(বাাংলানদশ, আন্তজজ াক্তিক ও
মিামি)
❖ SECTION WISE TARGETING
OPPORTUNITY
❖ GEO WISE TARGETING OPPORTUNITY
❖ DEMOGRAPHIC TARGETING
❖ USER FREQUENCY CAPPING
❖ DEVICE TARGETING
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Regular Advertising Placement_Home Page
T1 Position_970x90 Pixel
B1 Position_970x250 or 970x90 Pixel
R2 Position
300x250 Pixel
R1 Position 300x250
Pixel
R3 Position 300x250
Pixel
B2 Position_970x250 or 970x90 Pixel
DESKTOP VIEW_HOME PAGE
Super Premium Positions CPM In BD TK 75 & International: TK 100
Premium Positions CPM In BD TK 60 & International: TK 80
Mobile VIEW HOME PAGE
T1 Position 320x100
R1 Position 300x250
Pixel
B1 Position 300x250
Pixel
R2 Position 300x250
Pixel
B2 Position 300x250
Pixel
R3 Position 300x250
Pixel
Anchor Ad_360x60 Pixel Sticky Ad_970x90 or 728x90_Pixel
Special Premium Positions
CPM In BD TK 90 CPM In BD TK 75
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Regular Advertising Placement Article Page
T1 Position_970x90 Pixel
R1 Position 300x250
Pixel
DESKTOP VIEW_ARTICLE PAGE
All Are Premium Positions CPM In BD TK 60 & International: TK 80
Mobile VIEW ARTICLE PAGE
T1 Position_320x100
In Article_1 Position 300x250
In Article_2 Position 300x250
R2 Position 300x250
Pixel
Anchor Ad
B2 Position 300x250
Pixel
Sticky Ad_970x90 Pixel
Special Premium Positions
In Article_1 Position 970x250 or 970x90 Pixel
In Article_2 Position 970x250 or 970x90 Pixel
B2 Position 970x250 or 970x90 Pixel
CPM In BD TK 70
❖ With scroll down, after one article again new article will be visible with new ad units.
CPM In BD TK 60
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DESKTOP HOME PAGE VIEW DESKTOP ARTICLE PAGE VIEW
Desktop Screen View_Home & Article Details Page
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Regular Products of Prothom Alo Digital
01. Banner Ads
• Served CPM based by rotation.
• Super Premium CPM in BD TK 75
International TK 100
• Premium CPM in BD TK 60
International TK 80
• Hourly basis with frequency
capping/ per user from all devices.
• Home page TK 15,000/ Hour.
(2 frequency capping)
• Article page TK 15,000/ Hour.
(1 frequency capping)
• Minimum requirement 04 hours.
• Creative’s dimensions: 660x440 &
320x480 pixel.
❖ Each creative’s weight must be below 100 KB for banner & Interstitial/
Pop-up Ads with JPEG, PNG or GIF format.
02. Interstitial/ Pop-up
Ad:
❖ Banner ads run on Mobile Apps as sponsored position.
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Special Products of Prothom Alo Digital
03. Rich Media Ads
• Hourly basis with 2 times
frequency capping/ per user
from all devices.
• Home page TK 15,000/ Hour.
• Minimum requirement 04 hours.
• Creative’s Format: HTML5 with
transparent background
• Creative’s dimensions: 1350x600
& 336x500 pixel.
• Campaign run with CPM basis from
desktop only.
• Home page CPM TK 90
• Article page CPM TK 70
• Minimum requirement 04 hours.
• Creative’s Format: JPEG/ PNG
• Creative’s dimensions: 970x90
04. Desktop Sticky Ads
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05. Mobile Panaroma Ads
• Served CPM based in article page mobile
device only.
• CPM rate TK 200
• Creative’s dimension: 728x90 Pixel
06. Parallax Ads
• Campaign run with CPM basis article pages from
both devices.
• CPM Cost TK 150
• Creative’s Format: JPEG/ PNG
• Creative’s dimensions: 660x440 & 300x600 pixel
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07. Facebook Live Show
• FB live on selected topic &
placement on Palo Website,
YouTube channel.
• Sponsored with mnemonic, logo,
sting, and backdrop, pre-post and
other possible branding scopes.
08 Facebook Story Sponsorship
• Palo FB stories sponsorship
• Per story duration 10 second
• Per story optimum reach 100 K
• Minimum sponsorship 20 stories
09. Facebook GPI Sponsorship
• Facebook GPI branding with brand Logo &
Slogan with Prothom Alo Facebook post image.
• It can be category-based news post for targeting
• Minimum sponsorship 20 GPI post
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10. Web/ YouTube Video Branding • Sponsored video content branding.
• Brand Name & Logo, banner, social
post with brand tagged and other
possible branding scopes.
• Promotional channel will be Web,
Facebook & YouTube platform.
11. Advertorial Campaign
• Paid article looks like editorial
content.
• Two banner position sponsorship of
the article.
• Palo social share & optimum reach 1+
Million/ advertorial.
12. Mobile Stream box Ads
• CPM based campaign with HTML5 transparent
clickable creative from Mobile article pages.
• CPM TK 150
• Creative making cost TK 50,000 (Approx.)
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Ad Guideline
Prothomalo.com does not allow any ads with the following content:
Reach Us
Prothom Alo Digital
Pragati Insurance Bhaban (1st Floor), 20-21, Karwan Bazar
Dhaka – 1215, Bangladesh.
Tel: +88-02-818-0078
Email: [email protected]
K. M. Aminur Rahman (Manager, Ad Sales): Email: [email protected] Mobile: 01730265883
Md. Zamshed-Ul Islam (Deputy Manager, Ad Sales):
Mobile: 01771309616
Mohammad Manjur Morshed Lincon (Asst. Manager, Ad Sales): [email protected] Mobile: 01717808849
• Alcohol, tobacco, drugs
• Sexually provocative material (including
nudity in creative)
• Arms or explosives
• Any form of violence
• Gambling promotions
• Abusive language or racial remarks
• Offensive visuals or text
• Anything prohibited by respective
country law
• Advertisements promoting racism
•
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