INTRODUCTION

HIGHVIEW IS AN INDEPENDENT MEDIA COMPANY THAT OPERATES VARIOUS MEDIA BRANDS IN EUROPE ON ALL RELEVANT PLATFORMS, FROM FREE-TV AND PAY-TV, FROM RADIO TO NEW MEDIA. THE FOCUS IS ON MUSIC AND FACTUAL ENTERTAINMENT OFFERINGS.

MUSIC TV3 DOCUMENTATION CROSS- MEDIA SALES

BROUGHT CONTENT

CLEAR TARGET GROUP

… BELONGS TO HIGHVIEW SINCE 2012

FREE-TV RADIO ONLINE MOBILE

Live-Stream App

…IS ON ALL RELEVANT PLATTFORMS

SHOWS AS ONLY STATION IN GERMAN FREE TV REAL MUSIC TELEVISION AROUND THE CLOCK, 7 DAYS A WEEK.

THE PROGRAM IS FAMILY-FRIENDLY, YET PROGRESSIVE, EASY AND MAINSTREAM, BUT ALWAYS CULTIVATED, HAND-PICKED AND WITH CLAIM FOR GENERATIONS, ARE SHAPED BY GROWING UP IN AND WITH POP CULTURE.

DELUXE IS WELL-MADE, SELECTED AND JOURNALISTIC LEVEL MUSIC PROGRAMS.

FROM STARS TO NEWCOMERS, FROM CLASSICS TO RARITIES. HANDCRAFTED IN 29 SHOWS.

SALES BY IQ MEDIA MARKETING. TECHNICAL REACH: RISING ...

PROGRAM

AND SINCE DECEMBER 2012 ALSO AS…

MONTAG DIENSTAG MITTWOCH DONNERSTAG FREITAG SAMSTAG SONNTAG 0

IPLANET

0

IPLANET

0

IPLANET

0

IPLANET

0

IPLANET

0

IPLANET

0 DISCO DELUXE

1 1 1 1 1 1 1

IPLANET

2 2 2 2 2 2 2

3 3 3 3 3 3 3

4 4 4 4 4 4 4

5 5 5 5 5 5 5

6 BREAKFAST CLUB

6 BREAKFAST CLUB

6 BREAKFAST CLUB

6 BREAKFAST CLUB

6 BREAKFAST CLUB

6 BREAKFAST CLUB

6 BREAKFAST CLUB

7 7 7 7 7 7 7

8 MORNING COFFEE

8 MORNING COFFEE

8 MORNING COFFEE

8 MORNING COFFEE

8 MORNING COFFEE

8 MORNING COFFEE

8 MORNING COFFEE

9 9 9 9 9 9 9

10 DELUXE ALLSTARS

10 DELUXE GOLD

10 DELUXE

TASTEMAKER

10 DELUXE

ALLSTARS

10 DELUXE

TASTEMAKER

10 DELUXE CINEMA 10 BRUNCH

11 11 11 11 11 11 DELUXE

TASTEMAKER 11

12 DELUXE GOLD

12 PURE 90S

12 DELUXE ALLSTARS

12 DELUXE GOLD

12 DELUXE

ALLSTARS 12 AMERICAN 12 DELUXE TASTEMAKER

13 13 13 13 13 DELUXE

ESSENTIALS 13 MADE IN

GERMANY 13

14 MADE IN

GERMANY

14 DELUXE

TASTEMAKER

14 DELUXE GOLD

14 UK SENSATIONS

14 DELUXE GOLD

14 UK SENSATIONS 14 DELUXE ALLSTARS

15 15 15 15 15 15

DELUXE GOLD / LIGA

15 DELUXE

ESSENTIALS

16 DELUXE TASTEMAKER

16 DELUXE

ALLSTARS 16 80S EXTREME

16 DELUXE TASTEMAKER

16 BACKBEATS

16 16 DELUXE GOLD CONCERTS

17 17 DELUXE

ESSENTIALS 17 17 17 17 17

18 PURE 90S

18 DINNER + BAR TUNES

18 DINNER + BAR

TUNES 18 DINNER + BAR

TUNES 18 JUKEBOX

18 HITS ONLY

18 80S EXTREME

19 19 19 DELUXE

ESSENTIALS 19 HITS ONLY

19 19 DELUXE STYLE 19 DELUXE STYLE

20 80S EXTREME 20 MADE IN

GERMANY 20 LADIES NIGHT 20 DISCO DELUXE

20 DELUXE GOLD 20

DISCO DELUXE

20 CHEFSESSEL 21 21 AMERICAN 21 21 DELUXE CINEMA 21 21 21

22 LOVE LOUNGE 22 UK SENSATIONS 22 DELUXE SOUL

22 BACKBEATS

22 LOVE LOUNGE 22 22 DELUXE ART

23 DELUXE ROCK 23 HITS ONLY 23 23 23 DELUXE ROCK 23 23

PLAYLIST

IPLANET | DAILY, 00.00-06.00 A.M. (EXCEPT SUNDAY), SUNDAYS, 01.00-06.00 A.M.

IF AFTER A HARD DAY, THE LONGING FOR PEACE, BEAUTY AND RELAXATION IS AT ITS GREATEST AND THE PROSPECT OF HOLIDAYS IS THE LOWEST, WE OFFER THE ESCAPE TO IPLANET. DELUXE SHOWS YOU THE BEAUTY OF OUR PLANET IN BREATHTAKING NATURE SCENES ALONG WITH THE MASTERPIECES OF GREAT LOUNGE COMPOSITIONS.

MORNING COFFEE| DAILY 08:00-10:00 A.M.

COFFE BREAK, READ THE NEWSPAPER. MORNING COFFEE DELUXE - WITH US YOU ALWAYS LISTEN TO THE RIGHT SONGS YOU NEED TO START YOUR DAY RIGHT. A RELAXED MIX OF POP-HITS AND FEEL-GOOD SONGS. EVERY MORNING!

BREAKFAST CLUB| DAILY, 06:00-08:00 A.M.

WAKE UP. MAKE BREAKFAST. THE RIGHT MUSIC FOR IT. IN THE BREAKTFAST CLUB WE PLAY THE VIDEO CLIPS YOU NEED FOR A GREAT MORNING.

PROGRAMS AT A GLANCE

BRUNCH – CLASSIC MEETS POP | SUNDAYS, 10.00-12.00 A.M.

SUNDAY IS IN MOST PEOPLE‘S LIVES THE ONLY DAY IN THE WEEK, WHICH GIVES US WHAT IS NOW CONSIDERED AS LUXURY: TIME. FOR THE COMPLETE ENJOYMENT OF THIS RARE LEISURE HOURS ON SUNDAY MORNING, YOU CAN SEE NOW ON DELUXE A SUITABLE, VERY STYLISH, SOMETIMES SURPRISINGLY WEIRD MUSIC SHOW: SUNDAY BRUNCH ACCOMPANIES YOUR VERY OWN SUNDAY MORNING RITUAL WITH BOTH ELEGANT AND ORIGINAL MIX OF ENGELBERT AND ENYA, THE BEATLES AND BOCELLI, KENNY G AND CARPENTER, STRADIVARI AND STREISAND – FOR A PERFECT SUNDAY.

80S EXTREME | MONDAYS, 8.00-10.00 P.M. , WEDNESDAYS 4.00-6.00 P.M. & SUNDAYS, 6.00-7.00 P.M.

80S NONSTOP. HAIR SPRAY, SHOULDER PADS, LEGGINGS AND LEATHER TIES. INCREDIBLY COLORFUL AND FLASHY VIDEO CLIPS OF THE FIRST GENERATION. A CULT REUNION WITH ALL THOSE WHO HAVE FORMED THE TYPICAL SOUND OF THE 80S WITH CINDY LAUPER, SPANDAU BALLET AND OTHERS.

LOVE LOUNGE| MONDAYS & FRIDAYS, 10.00-11.00 P.M.

CLASSY AND SEXY. MUSIC FOR THE MOST WONDERFULL THING IN THE WORLD: SPARKLING AND SEDUCTIVE LOVE SONGS BACK TO BACK.

DINNER & BAR TUNES| TUESDAYS, 6.00-8.00 P.M. ; WEDNESDAYS & THURSDAYS, 6.00-7.00 P.M.

CLIPS FOR DINNER, TO ENJOY A GLASS OF RED WINE AFTER A LONG HARD DAY. RELAXED POP, A BIT OF JAZZ, SMOOTH SONGS. FINNALY CLASSY RELAXATION.

PROGRAMS AT A GLANCE

PURE 90S| MONDAYS 6.00-8.00 P.M., TUESDAYS, 12.00-2.00 P,M,

TWO HOURS OF NOTHING BUT VIDEO CLIPS, WHICH ACCOMPANIED US ON OUR WAY TO THE NEW MILLENIUM. THE ULTIMATE HITS OF THE 90S, BOYGROUPS, THE GREATEST STARS, POP, GRUNGE, SOUL AND A LOT OF GROOVE.

DELUXE SOUL| WEDNESDAYS, 10.00-00.00 P.M.

SOUL IS SYNONYMOUS WITH BLACK MUSIC. THROUGH AND THROUGH ANIMATED, FULL OF POWERFUL SPIRITUALITY AND URBAN ELEGANCE .ALL ITS FACETS, STARTING IN THE CLASSIC ERA OF THE 60S THROUGH THE CURRENT BLUE-EYED SOUL, IT‘S ALL AVAILABLE AT DELUXE.

DISCO DELUXE | SATURDAYS, 8.00 P.M. TO 1.00 A.M. & THURSDAYS 8.00-9.00 P.M.

PRIVATE DANCERS FAVOURITE CLUB. THE WOLRD‘S ONLY VIDEO MIX SHOW. AN IRRESISTIBLY DANCABLE MASHUP OF THE GREATEST FLOORFILLERS. MICHAEL JACKSON MEETS HERBIE HANCOCK, ABBA MEETS MADONNA. EVERYTHING THAT‘S GROOVY, GOOD WEEKEND MOOD, DISCO, POP, ROCK, FUN AND SOUL. FOR ADULT AND YOUNGER GENERATION.

FRIDAY NIGHT LIVE | T.B.D.

ENJOY LEGENDARY CONCERTS OF SIMPLY RED, TAKE THAT, SADE, BARRY MANILOW, AND MANY MORE. THESE ARE EXTRAORDINARY EVENTS, RECORDED IN THE BIG ARENAS, THE HISTORIC HALLS AND THE FINE CLUBS IN THE WORLD. PERFORMANCES, REPORTED ON THE WORLD PRESS, WHICH BECAME LEGENDARY BECAUSE OF THEIR FINAL APPLAUSE - DELUXE HAS THEM IN PROGRAM.

DELUXE ROCK | MONDAYS & FRIDAYS, 11.00-00.00 P.M. THE WEEK GOES, CLASSIC ROCK COMES. 60 MINUTES ROCK AT ITS BEST: QUEEN, BRYAN ADAMS, TOTO, ASIA, FOREIGNER, EAGLES, AC/DC, ALICE COOPER, METALLICA…A TREMENDOUS SHOW. THE GREATEST ROCK ANTHEMS OF ALL TIME AND THE GUITAR BALLADS FOR THE GENTLE SIDES OF THE ROUGH GUYS. PURE ROCK. HARD AND HONESTLY. UNCOMPROMISINGLY AND WITHOUT EXPERIMENTS. JUST REAL MEN TELEVISION.

PROGRAMS AT A GLANCE

HITS ONLY| TUESDAYS 11.00 -12.00 P.M., THURSDAYS, 7.00-8.00 P.M.; SATURDAYS 6.00-7.00 P.M.

SOMETIMES, IT MUST BE THE BEST OF THE BEST, THE GREATEST OF THE GREAT, THE MOST SUCCESSFUL OF THE SUCCESSFUL, THOSE, WHO EVERYBODY KNOWS VERY WELL AND WHO ARE FAMILIAR WITH YOU IN A LONG TIME.

DELUXE CHEFSESSEL | SUNDAYS, 8.00-10.00 P.M.

CANDLES, COGNAC, SOMETHING CUBAN AND TIME STANDS STILL. THIS IS THE SHOW FOR CONNOISSEURS. 105 MINUTES SMOOTH JAZZ AND CONCERT CLIPS AT ITS BEST. CONTEMPORARY BUT CLASSY: GEORGE BENSON, DIANA KRALL, SADE…100% OF THE FINEST

DELUXE STYLE| SATURDAYS & SUNDAYS, 7.00-8.00 P.M.

IN DELUXE STYLE WE DEMONSTRATE THE DIRECT LINK BETWEEN MUSIC AND FASHION. SYTLE, THAT IS THE ESSENCE OF AESTHETICS, ELEGANCE AND BEAUTY. THE HANDPICKED STYLE-PLAYLIST SHOWS YOU THE BEST OF LIFESTYLE. ARCHITECTURE AND DESIGN. THE FASHION IN MUSIC.

DELUXE ART| SUNDAYS, 10.00-00.00 P.M.

FOR US VIDEO CLIPS ARE ART. CHALLENGING, INSPIRING AND INNOVATIVE, THE GENRE DEFINED ART IN A NEW WAY. IN DELUXE ART WE COLLECT CLASSIC AND UNSUSUAL CLIPS. VIDEO ART AND DIRECTOR‘S CUT – HIGHLY VISUAL, AESTHETIC AND CREDIBLE.

PROGRAMS AT A GLANCE

DELUXE CINEMA| THURSDAYS, 9:00-10:00 P.M. & SATURDAYS, 10.00-11.00 A.M.

VIDEO CLIPS WITH MOVIE SCENES AND THE BEST THAT HOLLYWOOD HAS TO OFFER. DELUXE CINEMA PRAISES THE BEST SOUNDTRACKS IN FILM HISTORY FOR 60 MINUTES UND SHOWS THE MUSICIANS WHO HAVE MADE MOVIES UNFORGETTABLE CLASSICS.

DELUXE LIGA TICKER | SATURDAYS,3.00-6.00 P.M.

UNTIL NOW THERE WAS ONLY ONE COMPELLING WAY TO FIND OUT ABOUT THE SCORE OF THE MATCHES IN BUNDESLIGA ON SATURDAY AFTERNOON LIVE AND IN REAL-TIME EXPERIENCE: THE PRIVATE JET. BUT THE DELUXE LEAGUE TICKER INFORMES BY THE END OF THE SEASON EVERY SATURDAY WITH THE KICKOFF AT 3:30 P.M. ABOUT ALL THE GOALS OF THE CURRENT BUNDESLIGA MATCHES.

DELUXE TASTEMAKER| DIVERSE

OUR TASTY MENU PROPOSAL. A VIDEO MIX WITH THE COMPLIMENTS OF DELUXE MUSIC EDITORS: NEW APPROVED, EXCITING, FRESH, RARE AND CLASSY.

DELUXE ALLSTARS| DIVERSE

NO STARS…BUT SUPERSTARS! FOR TWO HOURS, ONLY THE BIGGEST NAMES IN POP AND ROCK MUSIC WITH THEIR GREATEST HITS AND BEST VIDEOS.

DELUXE GOLD| DIVERSE

NOT BRONZE, NOT SILVER, BUT PURE GOLD: WE PLAY ONLY THE VERY BEST OF THE HANDPICKED DELUXE-PLAYLIST.

PROGRAMS AT A GLANCE

BACKBEATS| THURSDAYS, 10:00-00:00 P.M., FRIDAYS, 4:00-6:00 P.M.

SONGS THAT TEMPT YOU TO DANCE . TWO HOURS OF THE BEST VIDEO CLIPS OF R&B, GROOVE, HIPHOP, URBAN SOUL AND CLUB SOUNDS. TIME TO SHAKE!

DELUXE FILES| T.B.D.

DELUXE FILES OFFERS A COMPREHENSIVE MUSIC-JOURNALISTIC DOCUMENTARY SERIES OF THE MOST UNUSUAL AND MOST SUCCESSFUL STARS OF OUR TIME.

PROGRAMS AT A GLANCE

MADE IN GERMANY | MONDAYS, 2.00-4.00 P.M., TUESDAYS 8.00-9.00 P.M., SATURDAYS 1.00-2.00 P.M.

MUSIC ONLY FROM GERMANY. GERMAN ARTISTS AND GERMAN PRODUCTIONS. SURPRISINGLY COLORFUL AND SURPRISINGLY DIFFERENT. NEW GERMAN WAVE, GERMAN ROCK AND POP HTS AND GERMAN SOUL AND JAZZ: WHAT A COLORFUL GERMANY.

UK SENSATIONS | TUESDAYS, 10.00-11.00 P.M., THURSDAYS 2.00-4.00 P.M., FRIDAYS 2.00-3.00 P.M. BEST OF BRITPOP, NEW WAVE, ROCK AND LONDON SOUNDS. SELECTED CLIPS AND VIDEOS FROM THE HOME COUNTRY OF POP CULTURE. VERY BRITISH INDEED!

AMERICAN | TUESDAYS, 9.00-10.00 P.M., SATURDAYS, 12:00-1:00 P.M. “THERE‘S A CERTAIN FEELING WHEN I LOOK TO THE WEST?“ THERE IS THIS SENSE OF LONGING FOR AN AMERICA AWAY FROM THE HOLLYWOOD GLAMOR, LUXURY AND STARS.

PROGRAMS AT A GLANCE

LADIES NIGHT | WEDNESDAYS, 8.00-10.00 P.M. GENTLEMEN, NEVER FORGET: LADIES FIRST! WHEN THERE‘S GIRLS NIGHT PROSECCO MUST NOT BE MISSING AND FOR THE GOSSIP TALKS WE SERVE: FASHION ICONS, DREAM GUYS, RELAXED PARTY SONGS AND ROMANTIC BALLADS. LADIES NIGHT HERE WE GO!

BEST OF GENRE DELUXE | THURSDAYS 7.00-8.00 P.M., SATURDAYS 11.00-12.00 A.M. ULTIMATE PLAYLISTS AND CLIP HIGHLIGHTS ON A VERY SPECIAL MUSICAL TOPIC: EACH WEEK WE SHOW A DIFFERENT GENRE. BEST OF DIVAS, BEST OF BRITPOP, BEST OF HIPHOP AND MANY MORE.

JUKEBOX | FRIDAYS 6:00-8:00 P.M. YOU CAN‘T ALWAYS GET WHAT YOU WANT? WITH US IT‘S POSSIBLE! IN DELUXE JUKEBOX WE SHOW YOUR PERSONAL CLIP-WISHES LIVE ON TV. JUST ENTER THE TITLE AND ARTIST IN THE FORM ON OUR WEBSITE OR POST ON OUR FACEBOOK WALL.

DELUXE ESSENTIALS | TUESDAYS, 5.00-6.00 P.M., WEDNESDAYS 7.00-8.00 P.M., FRIDAYS 1.00-2.00 P.M.,

SATURDAYS 3:00-4:00 P.M. DELUXE ESSENTIALS MAKES A CROSS SECTION TRHOUGH THE GENRES AND COMBINES THE BEST CLIPS

■ OUR MAIN TARGET GROUP IS BETWEEN 25 AND 59 YEARS

■ 60% OF ALL DELUXE VIEWERS AGED 14-49 YEARS

■ 39% OF THE DELUXE MUSIC HOUSEHOLDS HAVE AN AVERAGE NET

HOUSEHOLD INCOME OF OVER € 2,500

■ CHARACTERISTICS: DELUXE MUSIC VIEWERS ARE QUALITY CONSCIOUS, AND

HIGHLY EDUCATED PEOPLE WITH ANAFFINITY FOR CULTURE AND

TECHNOLOGY

TARGET GROUP

■ SHOWS MANY NEW GENRE-BASED SHOWS AND FORMATS

■ SHOWS MORE STARS AND HITS, DISCOVERS MUSIC AND PRESENTS ALL TIME

FAVORITES

■ INTEGRATES NEW FEATURES, WHICH INCLUDE NEW MUSIC CONCERNING

THEMES

■ EXTENDS ITS TV OFFERING TO ALL RELEVANT NEW MEDIA, SOCIAL

COMMUNITY AND ONLINE CHANNELS SO THAT NEW POSSIBILITIES OF

INTERACTION ARE CREATED

Deluxe Musik HD 2013

TV MOBILE FACEBOOK NEWSLETTER

ONLINE

427.904 PIs Oct 2012 487.222 access Oct 2012 Nearly 60.000 Fans 26.000 subscriber Techn Reach > 16 Mio HH

DELUXE MUSIC PROVIDES INDIVIDUALIZED APPROACHES FOR COOPERATION. ALWAYS ALIGNED WITH THE NEEDS OF THE PARTNERS. CROSS-MEDIA: ADVERTISING AT ALL, OR SEVERAL DIFFERENT PLATFORMS. OR SPECIALLY DEVELOPED CUSTOMIZED CAMPAIGNS.

STRONG PLATTFORMS

THANKS FOR YOUR ATTENTION!