Step-by-Step Behavioural Change Training Programme

Version 1

Table of Content1. Introduction

2. Key Components of Think Energy

3. A Step-by-Step Guide to Behavioural Change

Step 1: Planning

Step 2: Design and Implementation

Step 3: Evaluate and Report Results

Step 4: Maintaining The Effort

4. Conclusion

5. Resource Catalogue

HOUSEHOLDS

PUBLIC BUILDING

1. IntroductionThe Think Energy campaign was developed by Codema, Dublin’s Energy Agency, as part of the FP7-funded BuildSmart project, which aims to demonstrate innovative and cost effective techniques and methods for constructing very low energy buildings in various climates across Europe. The project has a strong focus on energy-related behavioural issues, recognising the role inhabitants play on energy use in a building. The Think Energy campaign was pilot-tested in Dublin and will be rolled out in the BuildSmart demonstration sites.

How to Use This GuideThe following document introduces the Think Energy campaign and provides a step-by-step guide to its implementation. It shows how behavioural change can have a real impact on energy bills, CO2 emissions and on energy waste reduction. The guide is accompanied by two training documents which help deliver energy training to users or occupants in the BuildSmart demonstration sites. However, the guide can also be used independently by anyone who wishes to implement a behavioural change campaign.

Each section of this guide provides examples for implementation in three different types of buildings: hotels, commercial/public buildings as well as residential buildings, which helps the adaptation of the campaign to these target audiences.

A development example is provided under some of the sections to clarify the step and highlight the approach that was taken in a public building in Dublin, the pilot-test of the campaign. The reader is also given a list of the Think Energy training material which should be used in the lifespan of the campaign.

A wide range of training materials was developed as part of the Think Energy campaign, of which some are referred to throughout this guide by using the displayed Think Energy file icon. The user of this document is encouraged to

look up the material in the Think Energy Resource Catalogue and use or adapt the resources according to their local needs.

..

HOTEL

What is Think Energy? Think Energy is a training programme that informs and inspires users of a building to become more energy efficient by understanding more about the building that they work or live in and learning how their own behaviour can play a significant role in reducing the overall energy demand of the building.

Why Think Energy?Hotels, residential buildings and public buildings are all large consumers of energy throughout Europe. However, there is great potential for both energy and cost savings. While many savings can only come from building upgrades and the introduction of more sophisticated technology, changes in behaviour of residents and employees can have a significant impact on energy reduction as it has one of the highest returns on investment for emission reduction activities1, and can often be implemented far more quickly and cheaply than building upgrades.

What does Think Energy set out to do?Think Energy takes an innovative and interactive approach in helping users take control of their own energy use and including them in the success when energy savings are achieved. The goal is to train the end-user as Think Energy Ambassadors who learn about energy savings at home and at work through live energy data and an online energy hub. Think Energy aims at changing the culture of an organisation or the ethos of a community through its Energy Ambassadors who help spread the energy saving message among their colleagues or neighbours over time. This approach can be applied to hotels, public and commercial buildings as well as residential buildings.

ObjectivesThe objectives of the Think Energy campaign are as follows:

1. Raise awareness of the need to save energy and how to do so 2. Increase the understanding of how and where energy is used in a building 3. Realise significant energy savings through behavioural change

1 Carbon Disclosure Project (2012, p.6) Carbon reductions generate positive ROI - Carbon Action report 2012

..

2. Key Components of Think EnergyThink Energy Online Hub One of the core aspects of Think Energy is to provide energy saving tips to employees and residents, allowing them to become their own energy managers. This information should be delivered in an engaging and interactive way. The Think Energy Online Hub therefore offers a platform, where the end-users can find useful resources such as informative videos, seasonal energy saving tips, live energy data for their building as well as advice from the Think Energy Ambassadors. The Online Hub is the main communications tool for the Think Energy campaign, which can easily be updated and integrated into existing websites. It allows the campaign organisers to add latest campaign news, promote an upcoming event as well as communicate the wider social and economic sustainability issues. Please see An Overview of the Think Energy Online Hub for more detailed information on the features and functionalities of this portal. You can also visit www.codema.ie/thinkenergy for the implementation example in Dublin.

Think Energy Ambassador ProgrammeTo carry out a successful energy awareness campaign it is of paramount importance to provide information and educational resources to the target audience. While the Think Energy Online Hub together with supporting events and activities provides an effective communications channel, information is best spread through “word-of-mouth”. This can be achieved through the dissemination of the "energy-saving message" by the Think Energy Ambassadors. These Think Energy Ambassadors may be volunteers or nominated by an organisation to help spread the word, talk to their neighbours or colleagues and help distribute communication materials. The ambassadors will best know their environment and can therefore identify energy saving opportunities by conducting energy walkabouts or applying energy checklists at home. Further information on the set up of a Think Energy Ambassador network is provided under the Planning and Implementation section of this document.

..

3. A Step-by-Step Guide to Behavioural Change

To create a successful behavioural change campaign and train Think Energy Ambassadors on energy awareness, it is recommended to apply the following four steps:

Step 1: PlanningThe planning step is essential for the success of every behavioural change campaign as it involves research, the setting of appropriate targets and working towards the implementation of the campaign together with your campaign team.

Campaign BudgetStart with assessing your financial resources and develop a preliminary budget, which you will require in order to produce campaign communications material, run workshops or training sessions and provide prizes for your competitions. If you have a very restricted budget, you may consider the use of in-house experts or seek funding or sponsorship from other sources. For example, you could invite an expert on heating or insulation to run a training session for you and allow him to offer his services to employees or residents.

Set a Timeframe for your CampaignDepending on your own time commitment, set a realistic timeframe for your

campaign. Your campaign should ideally runs for a minimum of one year, which will

..

Think Energy Development Example: Codema required a budget of 9,500 Euro excluding staff hours to develop and implement the Think Energy campaign in Dublin’s Civic Offices.

Public Sectors may decide to use in-house expertise for design and print of campaign material. Your IT department may also help with the setup of the Think Energy Online Hub.

Hotels may allocate a larger budget to this campaign as part of their staff retention efforts and publicity budget to promote the fact that they are being more environmentally-friendly.

Residents associations may decide to seek support from a local authority. Try and divide tasks out to other residents with in-house expertise on design/print, etc or seek sponsorship for your campaign material and/or prizes.

Step 1: PlanningStep 2: Design

and Implementation

Step 3: Evaluate and Report

Results

Step 4: Maintaining The

Effort

Sample Think Energy campaign budget

allow you to give seasonal energy advice and monitor your energy savings throughout this time.

At the end of the year you should measure the success of the programme and compare the results against your initial benchmarks. If you feel like it is useful to continue the campaign after the first year, please include lessons learned in the further implementation of your campaign. Ideally, the Think Energy campaign helps change the culture of the organisation or ethos of the community and becomes part of the everyday life or work.

Conduct ResearchBefore you start to plan your campaign you have to make sure that you fully understand the energy consumption of the building that you work or live in. Find out what part of the building uses the most amount of energy and try to target this area in your behavioural change campaign. Analyse the situation by talking to the person responsible for energy in your building (e.g. facility managers, energy provider, energy manager of your organisation, etc).

Conduct an Energy AuditThe information gathered from an energy audit helps you to tailor the implementation of the campaign and to carefully target problem areas within the building. Furthermore it is a great way to collect data that can be used for the evaluation of the campaign. The Think Energy Walkabout Checklist may help a hotel, commercial or public building to identify energy saving opportunities, whereas residents may use the Think Energy Checklist at Home.

..

Think Energy Development Example: Codema ran the Think Energy campaign in Civic Offices from June 2013 to June 2014 with the intention to continue the efforts.

Think Energy Walkabout Checklist

Think Energy Checklist at Home

Carry out an Energy Awareness SurveyStart talking to your fellow residents or employees about energy conservation and get a fuller picture of what's working well and what areas of your campaign might benefit from change. Knowing where you stand with employees or residents enables you to identify areas for improvement. Surveys pinpoint priorities, showing where you should focus your efforts. Carry out the Think Energy Awareness Survey to find out how aware your colleagues or neighbours are of energy conservation.

..

Think Energy Development Example: Codema assessed existing energy data on the Civic Offices building and conducted both an energy walkabout and an awareness survey to get a full picture.

Talk to your energy adviser/facility manager and organise an energy walkabout; check your energy management system; conduct an awareness survey with all employees of the organisation.

Talk to your finance department regarding yearly cost of energy; conduct an energy walkabout with the manager and facility manager to identify issues and run an awareness survey with the rest of the team.

Assess your energy bills, contact your utility company and/or facility manager of your building; speak to the rest of your household and run through the energy checklist to identify issues.

Think Energy Awareness Survey

Missions and Goals of your CampaignDefine the mission and goals of your behavioural change campaign. As the overall objective sets out to achieve significant energy savings, a typical mission would be to change the habits of staff or residents so that energy consumption is reduced by a certain amount over a specific time period. This mission splits up into the campaign message and the actual energy targets.

Campaign MessageDevelop a clear statement of what your campaign is and what it sets out to do.

Set Energy TargetsSetting energy targets helps you to evaluate your campaign as well as to focus on your goals. Use the information you gained through your initial research to set “smart” energy targets - specific, measurable, achievable, realistic and timely.

Define Target AudienceKnow who you want to address through defining the target audience of your campaign. This will help tailor the programme to the audience’s needs. Try to identify

..

Think Energy Development Example: Think Energy is an energy-awareness campaign that informs and inspires users of a building to become more energy efficient by understanding more about the building that they work or live in and learning how their own behaviour can play a significant role in reducing the overall energy demand of the building.

Think Energy Development Example: The Think Energy pilot-project in Dublin aimed at reducing the annual energy consumption of Dublin City Council’s Civic Offices by at least 5%.

Reduce energy consumption and CO2 emission by xx%. Consider reinvesting savings into other departments, upgrade your facility or give a percentage to a charitable cause.

Improve staff productivity and motivation while cutting costs by xx Euro. Why not aim for eco-accreditation of your hotel and/or reward employees/departments for energy savings.

Save xx Euro on your energy bill! Reinvest the saving in better facilities. Also: don't forget to give yourself a treat. What about a short holiday financed with the money you saved over the last year?

which individuals, departments, groups, buildings are responsible for the highest energy use. Target them first in order to maximise your energy reductions.

..

Think Energy Development Example: Codema chose the Civic Offices building as it is Dublin City Council’s largest consumers of energy with up to 1,500 people working and consuming energy in the buildings during peak hours.

Target Audience: All employees of the chosen building or group of buildings with highest energy consumption.

Target Audience: All employees of the hotel including kitchen staff, housekeepers, receptionists etc. as well as guests of the hotel.

Target Audience: All residents in your housing estate, street, apartment complex or social housing estate including your own household.

Define Communication Channels and Create ContentCreate content to support your campaign message and spread information through the right communication channels. You don’t need to reinvent the wheel, ensure to take advantage of existing resources. The following channels are useful for a behavioural change campaign:

Channel ContentThink Energy Online Hub

Upload existing videos, links, reports of interest and change seasonally – use to promote competitions and events etc

Newsletter Inform about news, events and energy saving tipsEmails Set up of a campaign email account e.g.

thinkenergy@companyname.com; this can be used for event invitations, updates and general communications

Social Networks Short posts about events and news, upload of related photos and videos

Posters Energy saving tips, events and activity promotion. Display openly and renew in regular intervals

Meetings Face-to-face interaction to provide information to individuals and encourage direct feedback

Events and Activities Create competitions, quizzes, Think Energy Days, seasonal events, training sessions and more

Energy literature Leaflets, booklets, book corners to inform people about energy saving tips, climate change, energy awareness, etc.

Communications material should be customised seasonally to make it most relevant for the type of building and climate zone. For households in Ireland, it may be necessary to promote energy saving tips for space heating in October/November; whereas a hotel in Spain would be most concerned about cooling the building most effectively during the summer months.

It is also important that the energy saving message is visible at locations where the behaviour occurs. By locating “switch off stickers” above light switches, water saving tips in bathrooms, etc, end-users are encouraged to change their habits easily as they don’t need to go out of their way to do so.

Avoid promotional overload as too many messages at once distract from the actual change in behaviour.

..

..

Possible communication channels: posters at elevators and waiting areas, company's newsletter, yearly Think Energy days in staff canteen, posts on Twitter and LinkedIn

Possible communication channels: posters addressing guests and staff, regular meetings included in the daily routine, email shots, Think Energy Online Hub hosted on the hotel's website.

Possible communication channels: local newsletter, posters at lobby or community hall, monthly meetings, specific facebook group for news and events, leaflets

Think Energy Development Example: Codema used a variety of communication channels and materials during the pilot-test in Dublin City Council. These include general Think Energy communications material, event or activity-related posters and PPT presentations, email address thinkenergy@dublincity.ie, regular newsletter articles in FirstPost, Think Energy on Codema’s Twitter, posts on Codema’s LinkedIn page, Think Energy Book Corner created in staff library and a Think Energy video produced from Think

Please access Think Energy content in Think Energy Resource Catalogue

Form a Think Energy Team

The initial team is a very important part of every behavioural change campaign. The Energy Adviser (the initial person trying to organise the campaign) identifies the target building and therefore the target audience. This could be a hotel, a hotel chain, an apartment block or a public building. Then, contact the responsible manager or decision maker, motivate them to set up an energy campaign with you and get started organising your Think Energy Team. The set-up of the team may depend on the targeted building and could look as follows:

..

Think Energy Ambassadors

Think Energy Team

Public BuildingHotel Management

Residents Association

Energy Adviser

Who should be represented: Hotel Owner, Hotel Management, Financial Controller, Marketing

Who should be represented: Marketing, Energy Engineer, Facility Management, Corporate Services

Who should be represented: A couple of enthusiastic residents (ideally known to the rest of the community), Marketing, Energy Engineer --> you can also contact your Local Authority or the National Energy Authority in order to get help on grant schemes etc.

Think Energy Development Example: The campaign is run by Codema since June 2013 in association with Dublin City Council's Facilities Management, Corporate Services, Information Services and Human Resources Department. Codema is represented by Joe Hayden (Energy Engineer), Suzanne Fitzpatrick (Communications Manager) and Verena Wagner (Marketing Officer).

Recruit Think Energy AmbassadorsThink Energy Ambassadors are an essential part of the campaign implementation. They will be trained to help spread the campaign’s message on the ground while inspiring and training their neighbours and colleagues about energy awareness themselves.

To recruit Think Energy Ambassadors, it is important to look at the reasons behind their motivation to be part of the campaign. An analysis should be done through a group discussion or staff/residents questionnaire. Motivations can be very diverse and range from the reduction of energy bills and social aspects to up-skilling and recognition. If you know the motivation of your Think Energy Ambassadors, it will be easier for you to tailor the programme to their needs including training needs, communication channels and acknowledgement.

The ideal composition of the Think Energy Ambassadors may vary from building type to building type:

..

Recruitment of Think Energy Ambassadors ideally in the following departments: Communications, Security Staff, Cleaners, Canteen Staff, Human Resources and Finance

Recruit existing team leaders who can easily spread the message throughout their department: Head of Marketing, Human Resource Manager, Head Receptionist, Bar/Restaurant Manager, Head Housekeeper, Night Porter

Ask whether other enthusiastic residents wish to receive training to help spread the message throughout their location.

Think Energy Development Example: Codema invited all employees of Dublin City Council to a training event on energy in Civic Offices to identify staff with an existing interest in energy savings. The Think Energy Lunchtime Talk addressed saving opportunities at home. At the same time, Codema introduced the Think Energy Ambassador Programme. Following the official invitation, 30 employees volunteered to become Ambassadors.

Think Energy Ambassador Recruitment Letter

Think Energy Ambassador leaflet

Step 2: Design and ImplementationLaunch the CampaignIf possible, launch the campaign with an event or an activity. A day or a week dedicated to energy awareness can kick-start your campaign, even though it will run for longer.

Agree to a start date with the rest of your team and schedule roles and responsibilities. All promotional materials must be created and delivered in time and senior management should confirm the launch.

..

Launch the campaign in a central area of your organisation with high footfall e.g. canteen. Provide information on the campaign and run a quiz or competition to engage with employees.

Launch the campaign as part of your summer day out and plan a team building activity which engages with energy topics.

Organise a workshop on energy efficiency in your community hall to engage with neighbours or launch the campaign as part of an outdoor barbeque.

Think Energy Development Example: To launch the Think Energy campaign, Codema organised a display stand in Dublin City Council's canteen with a Think Energy pop-up banner, brochures and an energy-related Sudoku and word game. Additionally, Codema conducted an initial energy awareness survey.

Think Energy pop-up banner

Think Energy leaflet

Think Energy Sudoku and word game

Think Energy awareness survey

Train Think Energy Ambassadors

Start the Think Energy Ambassador Programme by providing opportunities for training and engagement by using some of the following approaches:

Plan Think Energy Ambassador Seminars: Think Energy Ambassador Seminars train ambassadors on diverse technical aspects of energy savings. The seminars provide important information which will allow ambassadors to become “Energy Saving Experts”. With successful completion of the seminar a certificate could be provided.

Practical Actions for Think Energy Ambassadors: Think Energy Ambassadors will be given the chance to perform simple and quick practical actions which raise their status of responsibility as well as provide great benefit to your research results and evaluation process.

Further Involvement in Events and Activities: Ambassadors will be given the opportunity to get involved in all sorts of events and activities. Include them into the planning process of Energy Awareness Days or competitions and value their ideas. Their involvement in all kinds of activities helps spread information on the ground. Acknowledge them as an important part of your team!

Excursions and Events exclusively for Think Energy Ambassadors: Organise excursions and events for Think Energy Ambassadors! It is fun for everyone but don't forget to link those trips with energy awareness! How about a tour to the closest eco-village?

..

Think Energy Development Example: Codema hosted the first Think Energy Ambassador Training Session in Civic Offices in March 2014, where 27 employees attended the 2 hour event. The training included a practical question and answer session as well as an inspirational talk from a well-known Dublin firefighter who has created the first carbon-neutral fire station in the world, showing participants that one person can make a difference.

Think Energy pocket folder

Think Energy Ambassador Support Manual

Think Energy Guide to Energy Efficiency

Plan seasonal events and activitiesEvents and activities are a very important part of the campaign’s strategy because it is a proactive way to engage people in energy saving and get them excited about it.

CompetitionsCreate competitions between different teams, departments or buildings. Try a quiz, survey or raffle to get residents or employees involved. The prize does not need to be big. Why not try a colouring competition to get the children at home involved?

Seasonal eventsCreate a schedule with all the seasonal events and activities you would like to organise throughout the lifetime of your campaign. Focus on public holidays such as Christmas, Easter and Halloween, remember clocks going back/forward or address typical weather conditions (e.g. heating tips for long winters).

Season Activities

Spring Easter Hunt Competition: Find Energy Saving Tips on your online Hub and win!

Participate in Earth Hour! The days are getting longer! Give tips on effective and energy

saving lighting optionsSummer Organise your own Think Energy Awareness Days.

A particularly hot summer? Inform your target group about ventilation and A/C!

Autumn Halloween Special with spooky tips on vampire power. Participate in the International Day for the Prevention of the Ozone

Layer.Winter Sustainable Christmas colouring competition for children

Create a Valentine's Day special and show how much you love energy awareness!

You can also link your activities to international events organised by the European Commission or the United Nations (e.g. EU Sustainable Energy Week, International Earth Day or the United Nations World Environment Day). This will provide additional publicity and relevance.

..

Think Energy Christmas Colouring Competition

Think Energy Competition to win a 2-night stay in Crann Óg Eco-Farm

Think Energy Development Example: Think Energy ran a Halloween poster campaign, a Christmas colouring competition, participated in Earth Hour, organised a St Patrick's Day photo competition and provided Sustainable Easter tips on the Think Energy Online Hub.

Please find a range of seasonal Think Energy content in the Think Energy Resource Catalogue

Think Energy Awareness DaysEnergy Awareness Days are great ways of engaging with other Think Energy Ambassadors and help you reinforce your campaign message. You can decide to simply run a 1-day event to celebrate the anniversary of your campaign or else organise a whole week. Why not make your energy awareness day visible to a wider audience by registering your event as part of EU Sustainable Energy Week.

Organise your Think Energy Ambassadors to help with planning and spreading the word

Include wider sustainability issues such as water, waste, transport which may be of relevance to your target audience

Make the event interactive through bicycle challenges, test-driving an electric car or energy games

Involve the kids – this make the atmosphere fun and engaging Engage external experts (insulation, lighting and heating) – you don’t need to

be able to answer all questions yourself! Run competitions – have 'freebies' whenever possible; raffle off a waterbutt or

free coffee from a local café. If your budget is limited, try to get sponsorship for these!

Record the event – take as many photos as you can and film the event if possible to help promote your message after the event

..

Think Energy Development Example: Codema ran a 2-day event in the canteen of the Civic Offices. Employees were sent an extensive programme in advance of the event. The event involved a live artist who drew a picture of a sustainable Dublin, film screenings, a Think Energy book corner, electric car tour and more.

Running an energy awareness day for your staff is a great way of rewarding your employees while reinforcing specific energy saving messages. Your energy awareness day should include a community initiative and help make staff familiar with how energy works in the hotel.

Meet your neighbours and celebrate the achievements of your community. Bring in external experts who can give short presentations to your community group on heating, lighting and insulation. Why not contact your local authority to see if they can provide experts or information?

Take advantage of existing services that the local authority/municipality offers and involve experts from the different departments (e.g. transport, planning, communications) to give a talk or provide communications material.

Please find sample programme and other material in the Think Energy Resource Catalogue

Step 3: Evaluate and Report ResultsThe evaluation of the campaign and its results is of essential importance for the further tailoring of the programme as well as to report the success of the campaign to the management. Obtain feedback on the programme’s effectiveness through surveys and consider a mid-course evaluation as well as a final evaluation at the end of your campaign. Document the energy savings and adapt the campaign if necessary. Share results based on measures implemented and achievements.

Set your performance indicatorsDuring the lifespan of a behavioural change campaign it is very important to regularly collect data in order to make a sufficient evaluation process possible. This will include the actual energy data, however recording the engagement with people is similarly important.

The following indicators can help you to evaluate the success of your campaign and should be collected through the year:

Number of people logging on to the Think Energy Online Hub ‘Hard’ data from energy bills, data from live energy feed, kWh figure per

person/ per department/ per household Feedback from employees or residents on campaign (i.e. either face-to-face or

via email) Number of articles in Newsletters or other publications Numbers participating in events Numbers participating in competitions Results of energy awareness survey (before and after) Results of energy audits/walkabouts (before and after)

Gather FeedbackGather feedback from awareness surveys or personal interactions. They are a great way to get measurable results on behavioural change. To make the survey accessible to everyone you could send it out to the end-users via email. Linking the survey to a small reward can increase the amount of answers and therefore the significance of the results. Listen to feedback from your Think Energy Ambassadors and take this into account for the continuation of the campaign. Think Energy is as much about energy savings as engagement with people!

..

Sample of Think Energy Performance Indicators (Excel)

Survey Monkey feedback survey

Report ResultsContinuous reporting of campaign progress can be a powerful motivator to end users and encourage them to keep going. Think about what staff or residents are most interested in and report success in easily understood diagrams or graphs. You may also decide to publicise your achievements in a magazine or simply on the noticeboard of your organisation.

Consider an AwardHave you have thought about getting further recognition by entering your behavioural change campaign into a national or international awards scheme? This could enhance the reputation of your community, organisation or hotel and reward your Think Energy Ambassadors’ involvement throughout the year.

..

If departments are sub-metered, provide individual energy reports on a regular basis and offer rewards where possible. League tables between departments are a great motivational tool

Update your Think Energy Ambassadors on energy savings by department and reward them for their efforts. The updates will encourage them to keep going and make a green accreditation more achievable. Discuss barriers and solutions of the

Check in with your neighbours to see how everyone is performing and inform all the residents of the community’s achievements. Consider a community award to install pride and motivate other residents to join the cause.

Think Energy Development Example: Codema collected direct feedback from employees as well as via an online survey. An overall evaluation of the pilot-test was prepared in order to plan the continuation of the campaign. Energy consumption of the Civic Offices building was compared to the baseline determined at the beginning of the project. An overall energy reduction of 9% was achieved during the 12 months of the Think Energy campaign.

Think Energy Evaluation of Pilot-Test in Civic Offices

Step 4: Maintaining the effortEnergy awareness should become a part of the culture of your organisation or ethos of your community. Hence, it is important to include energy efficient practices in workplace procedures or bring it up at regular community meetings. Maintain your communication channels and materials and refresh them at regular intervals. Continue your efforts and adjust tools based on their effectiveness.

Reinvent Energy Savings into Upgrade of FacilitiesIf possible, the savings made during the campaign should be reused for upgrades of facilities. This guarantees an optimal outcome of the campaign and staff or residents can witness what improvements are possible due to their behavioural change.

Engage New Employees or ResidentsEnsure that new employees or new neighbours are informed about energy issues and include them into the energy culture created in the targeted building or area. Gaining the cooperation and interest of new staff or neighbours boosts energy awareness and re-alerts others to their responsibilities. You could create an informational video, a personal interview or an energy awareness handbook to ensure that new employees or neighbours are introduced to your programme.

Maintain Communication Channels and MaterialKeep all communication material and content you create over the time. Secure them on a hard drive and structure them clearly so you will find everything you need in no time. It can come in handy for future years! Also, try to make use of your assessed communication channels regularly. Websites, posters and other channels have to be up-to-date to show everyone involved that your campaign is still relevant.

..

Guide on Energy Efficiency

4. ConclusionThis document provided a step-by-step guide to BuildSmart partners and other stakeholders on how to run an effective training programme on behavioural change. It offers a range of examples for implementation as well as gives advice on how to design the training programme to suit other building types and climate zones. As part of the Think Energy campaign, Codema developed a range of training materials which can be found in the accompanying documents Energy Ambassador Support Manual and Training Guide to Energy Efficiency. Additional Think Energy resources are listed in the Think Energy Resource Catalogue which is accessible to the project partners of BuildSmart and can easily be adapted.

..

5. Resource CatalogueKey Components of Think EnergyThink Energy Online Hub

An Overview of the Think Energy Online Hub

Codema’s Design Specifications Training Manual on CMS

Think Energy Online Hub Launch Think Energy Launch Competition

Sign Competition Terms and Conditions Competition Information on Reward Launch Powerpoint Presentation Launch Competition Question Intranet and Email Notice for Launch

of Think Energy Online Hub Email Text Winner of Competition

Announced Checklist Launch Event Photo of Stand at Launch Event

Think Energy Ambassador Programme Think Energy Ambassador Support

Manual Think Energy Ambassadors in Dublin

City Council, full presentation Think Energy Ambassador -

Walkabout Checklist Think Energy Ambassador

Recruitment Letter Think Energy Ambassador Lunchtime

Poster Think Energy Ambassador

Programme Booklet Think Energy Ambassador Sticker

Campaign Budget Sample Think Energy campaign

budget Think Energy Sponsorship Template

Conduct Research Energy Walkabout Checklist Think Energy Awareness Survey Think Energy Checklist at Home –

Today Think Energy Checklist at Home –

Week, Month, Year

Define Communication Channels and Create ContentPlease see "Events and Activities" and "General Think Energy Resources" as well as "Key Components of Think Energy"

Copy- and Issue Dates FirstpostThink Energy Ambassador ProgrammePlease see "Key Components of Think Energy"

Launch of the CampaignPlease see "General Think Energy Resources" and refer to:

Think Energy - A Strategy for a Successful Campaign

Think Energy Pop-Up Banner Think Energy Event Poster Blank Think Energy Logo Think Energy Leaflet

Events and ActivitiesLunchtime Talk

Text for Energy Day Invite Intranet Notice on Lunchtime Talk Think Energy Lunchtime Talk – Draft

Agenda Think Energy Lunchtime Talk –

Presentation Feedback Questionnaire for Energy

Lunchtime Talk

Seasonal Events and Activities Think Energy Competition material

to win a 2-night stay in Crann Óg Eco-Farm

April/Easter Website Content – Sustainable

Easter Newsletter Text for Sustainable

Easter

December/Christmas – Colouring Competition

Christmas Colouring Competition – To Do List

Christmas Colouring Competition – Terms & Conditions

Sponsorship letter for Xmas Colouring Competition

Christmas Colouring Competition – Template

..

Email text to announce Xmas Colouring Competition

Newsletter text announcing Xmas Colouring Competition

Winners of Colouring Competition – Samples

Email text – post Colouring Competition

Newsletter text – post Colouring Competition

December/Christmas – Sustainable Christmas Stand

Think Energy Sustainable Christmas Stand Proposal

Email reminder for Sustainable Xmas workshop

Christmas Tree Hangers Think Energy Christmas Card

March/St Patrick’s Day and Earth Hour Think Energy Earth Hour graphic St Patrick’s Day Competition and

Content Newsletter Article – St Patrick’s Day Photo Competition Examples

May/Myth Buster May Myth Buster Content Energy Saving Tips for Irish

Language Week_ENG_template Infographic – Energy Efficiency

Lighting Think Energy Tips for Sheachtain na

Gaeilge

October/Halloween Halloween content for website, email

and intranet Think Energy Halloween logo Halloween – Haunting Climate

Change Facts Website content Carrie on Saving Energy Poster Don’t be afraid of the Dark Poster Powernormal Activity Poster The Dare Switch Project

Think Energy Days Colouring Template Think Energy Cost of Electric Car – Poster Cycle to Work Scheme – Poster eCar Pooling Scheme -Expression of

interest application form Electric Car – Poster The Energuy Game – Poster Film Poster - An Inconvenient Truth Film Poster - 11th Hour Choose the right Lightbulb - Poster

(Step 1, 2, 3)

Permission to Photograph or Film Children at the Event

Play our Energy Game – Poster Saving Water, Saving Energy -

Poster (1&2) What is a Water Butt – Poster Win a Water Butt - Poster Stand Description at Think Energy

Event Think Energy Awareness Days

Timetable Think Energy Awareness Days

Intranet Notice Think Energy Book Corner Signs Think Energy Book Corner Example

Photo Think Energy Table Mat Think Energy T-Shirt Template

Evaluate and Report Results Sample of Think Energy Performance

Indicators (excel) Survey Monkey feedback survey Think Energy Evaluation of Pilot-Test

in Civic Offices

General Think Energy ResourcesThink Energy GraphicsLogos

Think Energy Logo Think Energy Logo Halloween Think Energy Logo St. Patricks Day Think Energy Logo Eastern Think Energy Ambassador People

Graphic Think Energy Ambassador People

Graphic with Building

Games Energy Game Sudoku

Think Energy - A Strategy for a Successful Campaign

Think Energy Event Poster Blank Think Energy Pop-Up Banner Think Energy Word Cloud Think Energy Leaflet Think Energy Banner Bunting

..