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Introduction and Overview of NPDES Regulations for PIPE Programs
Dan BogoevskiOhio EPA Northeast District Office
What is a PIPE Program?
• Required by NPDES permit for regulated MS4s
• On-going strategic program to educate the community about storm water pollution and involve them in its implementation
NPDES Permit Requirements
• Public Education (MCM #1)– Must include at least 5 themes or messages over
the 5-year permit term• At least 1 theme or message must target the
development community
– Must use more than one mechanism to deliver messages
– Must reach at least 50% of your population over the 5-year permit term• Population within your urbanized area (UA)
NPDES Permit Requirements
• Public Involvement (MCM #2)– Must include 5 public involvement activities over
the 5-year permit term
Focus Must Be on Storm Water
• Identify a storm water pollution issue– Focus on changing behaviors or raising awareness
On Point Not as Good
Focus on Storm Water
Better
Focus on Storm Water
When it Rains….It Drains!
Best?
Ohio EPA Recommendations
• Education activities which require active participation by the public are preferred– Stream clean-ups, storm drain stenciling, adopt-a-road
programs, citizen workgroups
• Address issues pertinent to your community– Provide bi-lingual materials if appropriate
• Work regionally so that messages are consistent across communities and costs are lower for all
Ohio EPA Recommendations
• Develop an education strategy document– Planning is key to a cost-effective program
• Themes or Messages• Audiences
– Citizens, Municipal Staff, Businesses, or Institutions in your community
• Mechanisms– Select to reach the desired targeted audience
• Measurable Goals
– Develop a broad 5-year plan at the beginning of each NPDES permit cycle
– Develop a detailed plan annually
Example Strategy
• Message: Pick Up Poop!– Encourage proper disposal of pet waste
• Target Audience– Dog owners
• Mechanisms and Goals• Distribute brochures with 100% of dog licenses• Create poster and yard signs that shows connection between pet
waste and storm water pollution if it is not properly disposed• Place posters on all pooper-scooper stations in all city parks• Supply pet shops with yard signs and ask them to include one
with purchases of dog supplies
Example: NEORSD
• Public Service announcements on WCPN• Newspaper ads• Website www.neorsd.org/pup – Encourages citizen to submit photo of their pet– Link to order posters, yard signs, doggie bandanas– You Tube videos
Message High Points
Kirby Date
Message High Points
• Tell people what you want them to DO• Someone like them, or someone they’ll like
(does the talking)• Focus on positive outcomes: health, families,
saving money, choice, and quality• Simplify, and repeat: Develop 3 or 4 strong
statements, and use them over and over – one at a time
• Remember white space! (readability)
Tell People What You Want Them to DO
Someone Like Them, or Someone They’ll Like
Focus on positive outcomes: health, family, saving money, quality, choice
Simplify and Repeat
Remember White Space
Annual Reporting
If you rely on a third party to provide some or all of your PIPE program, attach signed copy of current MOU.
Annual Reporting
Resources for PIPE Programs
• Educational Material– US EPA Educational Materials
http://cfpub.epa.gov/npdes/stormwatermonth.cfm– Ohio EPA video info at http://
www.epa.state.oh.us/dsw/storm/video.aspx – US EPA Webcasts
• Using Outreach and Public Involvement to Meet Your Phase 2 Goals
• Social Marketing: A Tool for More Effective Stormwater Education and Outreach Programs www.epa.gov/npdes/training
For More InformationWebsites
USEPA http://www.epa.gov/npdes/stormwater/municipal
Ohio EPA www.epa.state.oh.us/dsw/storm/index.aspx
Ohio EPA ContactsNE District Office Dan Bogoevski (330) 963-1145
Chris Moody (330) 963-1118
(Ashtabula, Mahoning, Medina & Trumbull)
Phil Rhodes (330) 963-1136
(Summit & Stark)
Central Office
Jason Fyffe
(614) 728-1793
Anthony Robinson
(614) 728-3392
