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INTRODUCTION
There are three main sections:1. RESULTS – Highlights anticipated impact from Community
Engagement initiatives and investments, including strategies and anticipated outcomes for each focus area
2. REVENUE – fundraising goals for the year and an overview of the strategies and key campaigns
3. REPUTATION – an overview of marketing, communications and volunteer engagement activities that will reinforce our reputation and increase understanding of our local impact
Thank you for taking the time to review this plan and use it as a primer for discussions and planning. If you have thoughts or feedback, please let us know.
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United Way of Greater Atlanta works to engage all segments of our community to drive sustainable change in education, income, health and homelessness, while continuing to address urgent and basic human care.
The County Plan is one way that United Way communicates with stakeholders about our goals for the year and the specific strategies we are undertaking to reach those goals. The County Plan provides county specific information, data and maps aligned with United Way’s organizational priorities.
COUNTY VOLUNTEER AND STAFF LEADERSHIP
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The leadership roles of our County Advisory Boards include visioning, county priority setting and ensuring organizational results
2014-2015 Fulton County Advisory Group
Ms. Niki Rabren (Advisory Board Chair)Magenic
Mr. Scott AsherCounty Rep.—At-Large Board MemberWells Fargo
Mr. Dedrick Muhammad (Chair)Fulton County Housing & Human Services
Ms. Odessa ArchibaldGeorgia Power
Dr. Benjamin Blackburn, IIIAtlanta Prosthodontics, Inc.
Mr. Henry CarterAtlanta Technical College Institute for Males
Mr. Bill DavenportGeorgia Power
Mr. Jairo de JesusKellogg’s
Ms. Nicole McGhee HallNickel Works Consulting
StaffMr. DePriest WaddyRegional Director
Ms. Tracy ChristianRegional Coordinator
Ms. Sakinah Harrison (Co-Lead)Sr. Director, Community Engagement−Education
Mr. Morris CowanCounty Engagement Director
Mr. Kevin EcclesDirector, Community Engagement−Opportunity Zones
MAIN OFFICE:6500 Sugarloaf ParkwaySuite 220Duluth, GA 30097
Phone Number:678.417.6434
Email:[email protected]
Contact
North Fulton Advisory Board
South Fulton Advisory Board
Mr. Teddy RussellRussell Landscaping Group, Inc.
Mr. Steve StroudRoswell Inc.
Mr. Y. Dyan MatthewsSouth Fulton Chamber of Commerce
Mr. Kevin ParrishSouth Atlanta Community Bank/Wells Fargo Bank
Mr. Trevor QuanderAGL Resources
Mr. Stanley Savage100 Black Men of South Metro, Inc.
Mr. Michael SyphoeMichael Syphoe Consultants, Inc.
Ms. Cassandra ThomasWells Fargo Bank
Mr. Calvin WardWells Fargo Bank
Ms. Nancy ThompsonPyramid Consulting, Inc.
Mr. Bob VanBrackleGE Energy Services
Children enter school ready to learn and
graduate prepared for careers
Young people avoid risky behavior
Families are self sufficient
Babies are born healthy
People have access to primary
health care
Homeless people are housed within
one year
2009-2014 STRATEGIC FRAMEWORK
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Engage all segments of our community to drive sustainable change in income, education, health and homelessness while continuing to address urgent and basic human care. OUR MISSION
Authentic- responsive, inclusive,
transparent, externally- focused collaborative partner that operates with integrity and accountability
Catalyst– convener and
mobilizer that leverages the community’s expertise, assets, empathy and access to power
OUR COMMUNITY ENGAGEMENT WORK
OUR COMMUNITY GOALS
Greater Atlanta is a place where all individuals and families thrive.
OUR FOCUS AREAS
Opportunity ZonesA geographic area in which human care
services are co-located to form a holistic and seamless continuum across education,
income, health and homelessness.
Collaborative NetworksA group of service providers, businesses,
government agencies, and faith institutions that is focused on a content area/shared
community goal.
OUR VISION
Relevant– strategic, solutions
driven, cost-effective organization that is diverse, nimble and empowering
OUR VALUES
Focused Community Engagement Delivery
TRANSITION YEAR
The information in this plan covers fiscal year 2014–15. FY2014-15 is a transition year for the organization as we end one strategic plan and prepare to launch the next one.
Because this is a transition year, the plan continues to be aligned with the strategies and targets from 2009-14 strategic plan. process because the county priorities were identified several years ago, the focus of this plan is on monitoring existing initiatives and preparing for the next strategic plan. As new information is identified, the plan and timelines may be updated.
Overall, this County Plan is very similar to last year with a few additions. The County Plan now includes information on the Revenue (fundraising) and Reputation (marketing) strategies.
As we lift up what works in each of our local communities, we invite you to consider where we can enhance our current plans, how we can better connect with other leaders and other ways we can prepare for the next five years.
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COUNTY CHARACTERISTICS
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Self-Sufficiency Standard = $39,913 for family of three in Fulton County. This is the amount needed for a family to cover their basic needs without support. The standard takes into consideration the cost of living in a specific community and the varying needs of families as children age (i.e. child care costs, transportation, etc.)
Low-Income = $28,500 a year (or lower) for family of three. This threshold is typically used for families to qualify for government programs (i.e. food stamps, Medicaid, etc.)
Poverty Level = $19,000 a year (or lower) for family of three. Calculated by the federal government and is the same across the country. Food and housing costs are the primary household expenses considered.
POPULATION 2013 Fulton
CountyGreater Atlanta
Total population 984,293 4,609,735
Population change since 2000 21% 27%
RACE – ETHNICITY Afr. Amer./Black 44.3% 33.30%Asian 5.8% 3.80%Hispanic 7.9% 9.20%White 45.6% 57.40%
FAMILY STRUCTURE AND POVERTY
Total families 208,849 1,080,267
Families with children 108,971 577,718
Families with children, who are living in poverty 19,615 104,990
Percentage of families with children living in poverty 18% 19%
Total children 261,662 1,308,742
Children living in poverty 57,152 268,326
Young Children (under age 5) living in poverty 17,942 82,312
Source: U.S. Census 2013 American Community Survey
The Board of Directors of United Way of Greater Atlanta, informed by volunteers from various committees, approved the strategies and targets provided in this document. The numbers on the county dashboard provide a county specific view of the overall organizational goals.
2014-2015 FULTON COUNTY DASHBOARD
RESULTS
Help 61,292 individuals from Fulton County improve their lives
REVENUE
Raise $3,415,400 from Fulton County companies and residents
REPUTATION
Increase engagement opportunities by 10%
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2014-2015 FULTON COUNTY DASHBOARD
RESULTS
Our goal for 2014-15 is to help 61,292 individuals from Fulton County improve their lives
TARGETS BY FOCUS AREA
Each focus area has a set of measurable indicators that programs are accountable for reporting on. These indicators are specific to the type of service being provided and demonstrate that people being helped by United Way programs are reaching important milestones that lead to long term success.
Throughout this document, the term Targets refers to the anticipated number of individuals who will reach one or more of these milestones.
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Focus Area Targets
Education 19,364
Income 9,076
Health 11,346
Homelessness 18,259
Basic Needs 3,247
EDUCATION
On Time High School Graduation, 2013
Fulton – 75.5%Georgia – 71.5%U.S. – 80%
EDUCATION OVERVIEW
36%
65%
34%
50%
60%
33%
47%
60%
42%50% 48%
63%
38%
0%
10%
20%
30%
40%
50%
60%
70%
Children from low income families NOT enrolled in preschool
SOURCE: U.S. Department of Education
GA
USA
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Research has found a disheartening connection between childhood poverty and later success as an adult.
• Children who experience multiple years of poverty suffer the worst outcomes in relation to academic achievement and careers.
• Children who experience poverty during their preschool and early elementary years have lower rates of school completion than children who don’t.
• The number of years a child lives in poverty at a young age greatly decreases their chances of graduating from high school and later being a productive adult.
Fulton County children living in poverty
under age 5 17,942 31%
age 5-14 30,879 54%
age 15-17 8,331 15%TOTAL 57,152
THE ISSUES
Children enter school ready to learn, avoid risky behavior and graduate
prepared for careers.UNITED WAY’S STRATEGY
School Readiness
Early Grade
Literacy
High School
Graduation
Middle School
Transition
College & Advanced Training
AVOID RISKY BEHAVIORS
Education is such a broad area, but research has identified two critical issues that determine a child’s success later in life. These two issues frame our work:
• the quality of early experiences are key to later school success.
• children and youth spend the majority of their time outside of school
United Way of Greater Atlanta has chosen to strategically focus its investments on supporting an Education Insulated Pipeline of programs and services where children and their development from birth into adulthood is at the center and the community supports them all along the way.
EDUCATION
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EDUCATION STRATEGIES• Child Care Subsidies
• Family/Parent Engagement
• Training & Technical Assistance
• Out of School Time
• Transition Academies
• Mentoring
• Leadership and Service Learning
• Risky Behavior Prevention
• Post-Secondary Supports
STRATEGY EXAMPLEThere are many programs and initiatives funded under Education that are active in Fulton County. Below is an example of one program that we are implementing for FY2014-15. Please see the County Case for a full list.
STRATEGY: Training & Technical Assistance
Substitute Teacher Training ProgramThe Goal: Improve the quality of formal and informal care providersFive-Day substitute teacher preparation course covering the basics of early childhood education to include Brain and Child Development, Classroom and Daily Schedule, Developmentally Appropriate Practices, Guidance & Discipline, Health and Safety, CPR and First Aid and much more. (English Track / Spanish Track) – 22 Bright from the Start state -approved credits. (this training occurs in county sites) This fiscal year, several trainings are planned in Fulton: August 2014, January and March 2015.
EDUCATION - WORKING IN FULTON COUNTY
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•Low graduation rates across the county. In some neighborhoods it’s as low as 46%.
•Early learning programs are not connected to schools
•Increasing number of families living in poverty or struggling to make ends meet.
Need
•Existing partnership with Banneker & Roswell High Schools
•Opportunity Zone activities and local leadership in College Park
•Many active nonprofits and services that focus on needs of children
Asset•New leadership within the Fulton County schools focused on making changes and connecting with community partners
Local Will
Education
Increase opportunities for children to
improve grades and high school graduation
Low graduation rates, increased poverty rates and strained county leadership have created a need for deeper deliberate engagement to improve academic performance and school experiences for students, parents and administrators alike.
New leadership at the school board level and a new superintendent has help create conditions for the North & South Fulton Advisory Boards to get more involved in programs and initiatives that advance educational opportunities. The Advisory Board is putting a special emphasis on the following strategies: Family / Parent Engagement, Mentoring and Out Of School Time.
EDUCATION: FULTON COUNTY PRIORITY
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2014-15 Fulton County invested $120,935 of the $387,790 available towards the county priority of Education
Through the County Pool Fund in 2013-2014 United Way partnered with Future Foundation with a grant for Reef House After-School Program which focuses on academic support, drop-out prevention and offers transitional support for 8th and 9th grade students in South Fulton entering high school. The County Pool was also used to invest in the Emergency Childcare Program which provides North Fulton families experiencing economic hardship paid childcare while they families are seeking employment.
Looking forward, United Way plans to leverage 2014-2015 county investments to strengthen efforts in improving education outcomes through programs among College Park Opportunity Zone partners and the Roswell High School Cluster. Key to Fulton’s Education Priorities is to focus on strategies increasing family & parent engagement and programs that provide out of school time activities.
Education
Increase opportunities for children to improve grades and high school graduation
$120,935
$25,000 $241,855
Fulton County Pool Investments
HEALTH INCOME
EDUCATION HOMELESSNESS
BASIC NEED
EDUCATION: ADVANCING THE COUNTY PRIORITIES
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Child Care Subsidies
Target: 3,065 children will continue to be
developmentally on track
2013-14 Results: 3,145
Family/Parent Engagement
Target: 416 parents will improve their parent/child relationships
2013-14 Results: 838
Leadership and Service Learning
Target: 5,213 youth will demonstrate
improvement in their academic performance
2013-14 Results: 3,594
OVERALL TARGETOur goal for 2014-15 is that 19,364 children and youth in Fulton County will meet milestones for their age that lead to high school graduation and a credential of value. Last year (2013-14) 18,322 youth in Fulton County reached education related outcomes.
TARGETS BY STRATEGYBelow are the Fulton County education targets anticipated for 2014-15 by strategy.
Out of School Time
Target: 5,040 youth in grades K-3 will
demonstrate progress toward reading
proficiency2013-14 Results: 5,312
Out of School Time
Target: 3,790 youth in 4th–12th grades will improve or maintain
their academic performance
2013-14 Results: 3,595
Post Secondary Education
Target: 98 youth will complete coursework
towards a post-secondary degree2013-14 Results: 89
Mentoring
Target: 741 youth will demonstrate
academic improvement after one academic year2013-14 Results: 469
Risky Behavior Prevention
Target: 1,001 youth will delay, reduce or
cease risky behaviors 2013-14 Results: 1,280
EDUCATION TARGETS
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INCOME OVERVIEW
Unemployed Individuals, 2012
Fulton – 9.6%Georgia – 8.1%U.S. – 6.1%
THE ISSUES
Many families struggle to make ends meet and financial self-sufficiency can be difficult to achieve even for working families.
30,730 (28.2%) of families with children in Fulton are considered low-income
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41,409 (38%) families with children in Fulton live with income below Self-Sufficiency
Self Sufficiency StandardThe Center for Women's Welfare (CWW) develops and calculates the Self-Sufficiency Standard, which is a real world determination of the amount of income required for working families to meet basic needs. The Self Sufficiency Standard takes into account family composition, ages of children, and geographic differences in costs.
Source: U.S. Census
Source: U.S. Dept. of Labor
19,615 (18%) families with children in Fulton living in poverty
$19,000 a year or less
$28,500 a year or less
$39,913 a year or less
Workforce Development
Income Supports
Savings & Assets
Affordable Housing
INCOMEFamilies are financially self-sufficient.UNITED WAY’S STRATEGY
The metro Atlanta region is especially challenged by high unemployment and a shifting job market, with over 630,000 families not financially self-sufficient, and 32% of children in our 13-county service area living in families with annual incomes below $19,000.
United Way of Greater Atlanta has chosen to strategically focus its investments on supporting an financial stability through a variety of programs and services where adults and their families can build the skills they need to be on their own.
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INCOME STRATEGIES
• Sector Based Workforce Partnerships• Transitional Employment• Self-Employment • Outreach & Benefits Enrollment • Integrated Income Services • Financial Education• Individual Development Accounts• Homeownership & Foreclosure Prevention
• Financial Mainstreaming• Housing Development
INCOME - WORKING IN FULTON COUNTY
STRATEGY EXAMPLEThere are many programs and initiatives funded under Income that are active in Fulton County. Below is an example of one program that we are implementing for FY2014-15. Please see the County Case for a full list.
STRATEGY: Transitional Employment
Good Transitions, a transitional jobs collaboration.
United Way, partnering with Goodwill and the Department of Child Support Services, provides transitional employment to non-custodial parents who are behind in their child support payments. This is a challenging population with 60% not having a GED. The three year goal is to serve 1000 individuals, including those based
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OVERALL TARGETOur goal for 2014-15 is that 9,076 people in Fulton county meet milestones towards financial stabilityLast year (2013-14) 7,119 people reached Income related outcomes
TARGETS BY STRATEGYBelow are the Fulton County income targets anticipated for 2014-15 by strategy
Self – Employment
Target: 14 participants whose business show a net profit
2013-14 Results: 17
Asset Building and Preservation
Target: 82 individuals maintain homeownership six months or more after counseling
2013-14 Results: 77
Target: 8,827 tax returns will be completed through Volunteer Income Tax Assistance program (VITA)
2013-14 Results: 6,856
Transitional Employment
Target: 153 participants that have been consistently employed for 90
days
2013-14 Results: 169
INCOME TARGETS
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HEALTH OVERVIEW
Uninsured Individuals
Fulton - 23%Georgia – 25%U.S. – 13.4%
THE ISSUES
Low-Birth Weight Babies Birth Rates
Fulton - 10%Georgia – 9.4%U.S. – 8.0%
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Preventable Emergency Room VisitsPreventable or avoidable emergency room visits are a portion of all Emergency Room visits. Preventable ER visits are less intensive and could most likely have been avoided or prevented with adequate primary care.
Source: Agency for Healthcare Research and Quality
3,257
24,361
35,184
56,565
15,828
47,523
23,055
9,341
58,093
63,846
13,679
26,763
1,707
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
Preventable ER Visits, 2013
Source: Department of Public Health
Source: U.S. Census Bureau Source: Georgia Department of Public Health
Prevention Care / Treatment
Coordination Advocacy
People have access to health care.
Babies are born healthy.
HEALTH OVERVIEW
Good health begins with access to primary health care services. But it doesn’t end there. Research has shown that the circumstances in which people are born, grow up, live, work, and age affect health as much as doctors, medicines and the healthcare system. This understanding has shaped United Way’s approach to improving health in our community.
Although in the health arena, our two goals are often pursued by distinct agencies or organizations, United Way is pursuing them together. We have seen the natural alignment of our collaboration, leadership and investments towards a common set of clusters under which to organize all of our health work.
UNITED WAY’S STRATEGY
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HEALTH STRATEGIES
• Home Based Supports• Life Skills• Primary Health • Mental Health Services• Care Coordination• Prevention Education• Substance Abuse Treatment• Home Visitation• Doula• CenteringPregnancy
HEALTH - WORKING IN FULTON COUNTYSTRATEGY EXAMPLE
There are many programs and initiatives funded under Health that are active in Fulton County. Below is an example of one program that we are implementing for FY2014-15. Please see the County Case for a full list.
STRATEGY: Primary Health & Home Visitation
United Way’s Community Health Worker program partners with Grady Hospital, Southside Medical Center, Family Health Centers of GA, Saint Joseph’s Mercy Care and Oakhurst Medical Center to provide home visitation, health education and care coordination services to patients that utilize Grady Hospital and the ER for preventable conditions.
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Home Based Support
Target: 5,237 people that avoid hospitalization
2013-14 Results: 5,725
Life Skills
Target: 290 individuals that have shown and
improved quality of life
2013-14 Results: 278
Substance Abuse Treatment
Target: 136 individuals will maintain their
abstinence 2013-14 Results: 41
Primary Health
Target: 2,305 in their usage of the ED
2013-14 Results: 2,541
OVERALL TARGETOur goal for 2014-15 is that 11,346 people in Fulton County establish a medical home and reach important health related milestones. Last year (2013-14) 12,827 people in Fulton County reached Health related outcomes.
TARGETS BY STRATEGYBelow are the Fulton County health targets anticipated for 2014-15 by strategy.
Prevention Education
Target: 415 people who maintain or improve their
health status
2013-14 Results: 1,872
Mental Health
Target: 2,598 clients will be able to increase their quality of life and show
superior functioning2013-14 Results: 1,969
HEALTH TARGETS
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Babies Born Healthy
Target: 365 women will deliver a baby at 5.5 lbs.
or greater
2013-14 Results: 401
HOMELESSNESS OVERVIEWTHE ISSUES
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61
93
98
113
158
186
253
342
495
705
1010
5959
Butts
Rockdale
Fayette
Paulding
Coweta
Henry
Douglas
Clayton
Cherokee
Cobb
Dekalb
Gwinnett
Fulton
Total Point-in-Time Homeless count, 2013
Source: Georgia Department of Community
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Point-in-Time Homeless CountThe Point-in-Time (PIT) count is a count of sheltered and unsheltered homeless persons on a single night in January. The Point-in-Time count is used for planning and allocations for state and federal housing resources. Other programs also consider families who are living in motels or “doubled up” with other families as homeless.
The Point-in-Time count represents about one third of the overall number of people who will experience homelessness at some point during the year.
HOMELESSNESS
Homeless people are housed within one year.
UNITED WAY’S STRATEGY
Individuals and families often live on the edge between low income and becoming homeless. Last year 55,536 families across greater Atlanta were homeless.
United Way of Greater Atlanta has chosen to strategically focus its investments to promote coordination and adoption of best practices in the region. We continue an inclusive and regional approach to eliminating homelessness. We create and sustain housing with supportive services.
We work to understand the unique circumstances of specific target populations and then develop programs that will meet their needs. United Way also invests in approaches that are aimed at prevention.
Prevention Supportive Services
Outreach & Intake
Housing
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HOMELESSNESS STRATEGIES• Financial Assistance• Outreach • Assessment Centers• Employment and Benefits
Enrollment • Transitional and Permanent
Housing
STRATEGY EXAMPLEThere are many programs and initiatives funded under Homelessness that are active in Fulton County. Below is an example of one program that we are implementing for FY2014-15. Please see the County Case for a full list.
STRATEGY: Transitional and Permanent Housing
Street to Home • Street to Home (S2H) is an innovative approach for ending chronic
homelessness. The program helps to end homelessness for hundreds of people through reunifying them with their families, getting them into permanent housing, and/ or referring them to other programs such as substance abuse treatment which led to their eventual stability.
• In the past few years we have expanded S2H to include the Peers Reaching Out (PRO) Team, where formerly homeless individuals who have remained stable for six months or more, work as peers conducting outreaches in streets, encampments, shelters and jails. The PRO Team is able to gain the confidence of the homeless individuals and get them to enter housing and receive services more willingly.
HOMELESSNESS – WORKING IN FULTON COUNTY
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Financial Assistance
Target: 14,345 individuals will
remain in stable housing
2013-14 Results: 13,663
Transitional and Permanent HousingTarget:
1,426 individuals will successfully graduate to
permanent housing 2013-14 Results: 1,537
Assessment Centers
Target: 2,488 individuals will
graduate into safe and stable housing
2013-14 Results: 1,827
HOMELESSNESS TARGETS
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OVERALL TARGETOur goal for 2014-15 is that 18,259 people in Fulton County prevent or end their homelessness related milestones. Last year (2013-14) 17,027 people in Fulton County reached Homelessness related outcomes.
TARGETS BY STRATEGYBelow are the Fulton County homelessness targets anticipated for 2014-15 by strategy.
BASIC NEEDS OVERVIEW
Child Food Insecurity Rate
Fulton - 23.3%Georgia – 28.8%
THE ISSUES
Child Abuse and Neglect
Fulton - 4.8%Region – 6.6%U.S. –1%
Food Insecurity in ages 60 and Older Georgia – 8.74%Worst state: (MS) – 12.45%U.S. –1%
Growing trend in senior population in our counties
13.1%
28.3%
18.2%
21.5%
25.3%
14.9%
26.7%29.1%
23.1%
29.9% 30.0%
32.7%
20.7%
Butts Cherokee Clayton Cobb Coweta DeKalb Douglas Fayette Fulton Gwinnett Henry Paulding Rockdale
% Change in Population 65 and older, 2008 to 2012
Source: Georgia Department of Public Health32
Source: Meals on Wheels Assoc. of AmericaSource: Map the Meal Gap; US Dept. of Labor, American Community Survey Source: Georgia CASA
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BASIC NEEDS STRATEGIES• Support for Seniors• Child Abuse and Neglect
Prevention and Intervention • Sexual Assault Services• Disaster Preparedness and
Relief
UNITED WAY’S STRATEGY
A key part of United Way of Greater Atlanta’s mission maintains is to continue to address basic and urgent human care issues.
Through the county pool process, dollars are invested locally in programs: that allow seniors to remain safe, happy and healthy in their own homes; that provide immediate assistance to victims of disaster; and that advocate for victims of child abuse and neglect.
Additionally, in some communities, United Way is the manager of the Federal Emergency Food and Shelter Program that was created to supplement and expand the work of local social service agencies, both governmental and non-profit, in an effort to help people with economic (NOT disaster-related) emergencies.
BASIC NEEDS
STRATEGY EXAMPLEThere are many programs and initiatives funded under Education that are active in Fulton County. Below is an example of two program that we are implementing for FY2014-15. Please see the County Case for a full list.
• The Emergency Food and Shelter Program (EFSP), administered by United Way of Greater Atlanta and governed by an independent Local Board, distributed $550,245 in grants to agencies that provide food, financial assistance and shelter to individuals and families in crisis. (2013-14 results are not available yet.)
• The Silence the Growl crowd funding initiative provided 1,527 meals this summer to children who qualify for free or reduced lunch during the school year.
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BASIC NEEDS STRATEGY: WORKING IN FULTON COUNTY
$120,935
$25,000
$241,855
Fulton County Pool Investments
HEALTH INCOME EDUCATION
HOMELESSNESS BASIC NEED
STRATEGY EXAMPLEThere are many programs and initiatives funded under Basic Needs that are active in Fulton County. Below is an example of three programs that we are implementing for FY2014-15. Please see the County Case for a full list.
• Fulton County CASA (Court Appointed Special Advocate) seeks to find safe and permanent homes for young victims as soon as possible, simultaneously ensuring that each child's needs are met while in foster care.
• LIFT serves approximately 200 families with emergency financial assistance, meals and housing in South Fulton.
• Senior Services North Fulton Transportation Options Program for Seniors (TOPS) provides transportation for seniors living in North Fulton enabling them to live independently with mobility to access health care and other community resources they need.
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BASIC NEEDS – WORKING IN FULTON COUNTY
BASIC NEEDS A COUNTY PRIORITY
2014-15 Fulton County invested $241,855 through the county pool to programs, like Meals on Wheels, that ensure seniors are able to live safe and healthy lives in their own home and programs that advocate on behalf of abused children and work to ensure that they move into stable homes.
OVERALL TARGETOur goal for 2014-15 is that 3,247 people in Fulton are provided with emergency services and have their basic human care needs addressed
TARGETS BY STRATEGYLast year (2013-14) 3,842 people were provided with Basic Needs assistance
BASIC NEEDS TARGETS
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Emergency and Transitional Housing
Target: 30,007 nights of emergency
and transitional housing provided
2013-14 Results: 30,651
Emergency Food and Shelter Program (EFSP) data is shown below –Target and Results are projections (actual results not yet available)
Meal ServiceTarget:
98,471 meals provided through meal service or
food pantries
2013-14 Results: 89,513
Rent/Mortgage/Utilities Assistance
Target: 470 households receive rent/ mortgage or utility
assistance2013-14 Results: 323
Disaster Relief
Target: 1,350 families and
individuals affected by disasters will receive
emergency assistance
2013-14 Results: 1,270
Support for Seniors
Target: 938 Seniors will feel
safe, healthy and happy in their homes
2013-14 Results: 1,712
Child Abuse Prevention Services
Target: 959 children affected by
abuse will have no repeat case of abuse
2013-14 Results: 860
OVERVIEW
The Opportunity Zones initiative focuses on providing layered services to OZ families living in a specific area. These families build their capacity to become self-sufficient while building stronger communities.
The 4 Zones: College Park, Norcross, Scottdale/Clarkston, and South Cobb were selected as areas of greatest need.
STRATEGIESOPPORTUNITY ZONES STRATEGIES• Layered Services• Capacity Building• Incentives Programs• Civic Engagement• Collaboration• Families as Centerpoint• “Family Path to Success
OPPORTUNITY ZONES
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Community Engagement:
Cyber Café in College Park - The College Park Opportunity Zone was given five laptops for residents to access the internet for job leads via search engines, submit job applications, research information on health care needs, and explore educational opportunities. The Cyber Café has assisted in the 6 zone families. 27 residents have utilized the Cyber Café to increase their chances of finding employment opportunities. ACU member Rodney Daily has been very instrumental in the success of the Cyber Café. (See story below)
Rodney is currently working on a bachelor’s degree in IT and lends his knowledge to the Cyber Café participants. Rodney has been doing an outstanding job with the maintenance of the computers, the protection of the laptops, and consistently being at the site. We are looking forward to serving more residents as they continue their journey towards establishing and reaching goals for education, health, and income.
PROPOSED ACTIVITIES FOR FY2014-15The College Park Opportunity Zone will maximize coordination with the Dare to Forget the Box Initiative and ARCHI – Atlanta Regional Collaborative for Health Improvement – a pilot health intervention initiative in College Park). The Zone focuses on building the capacity of SoFEC(South Fulton Empowerment Coalition), a group of zone families dedicated to improving their community through group projects. They are working with the coach to recruit more families to the group. The College Park coach and coordinator are implementing a leadership prep course, to prepare SoFEC families for a formal leadership academy (E3 – Empowered, Equipped, and Engaged) which will begin in January. This academy will be open to all area residents. Projects which come from this leadership academy will be supported by small grants from the OZ (Opportunity Zone). In addition to these civic capacity building activities, College Park will also continue its focus on income, through the Cyber Café and a new jobs etiquette training course; access to primary health care via a Kaiser-Permanente Healthy Communities Grant; as well as a positive parenting program. The OZ will continue to pursue activities to strengthen the partnership with the UW South Fulton Advisory Board.
• Maximize coordination with Dare to Forget the Box initiative• Work with ACU/SoFEC families • Implement leadership institute• Explore mini-grant programs
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OPPORTUNITY ZONES—COLLEGE PARK
EducationNoteworthy FY2014 results include:
• 4 youth improved academic performance• 9 adults enrolled in Technical School or College• 37 adults enrolled in educational training
Results 2013-2014: 54 individuals with Education Outcomes
IncomeNoteworthy FY2014 results include:
• 23 individuals Obtained employment• 17 individuals moved to a better living situation• 13 individuals assisted with Educational Grants or
Loans
Results 2013-2014: 57 individuals with Income Outcomes
HealthNoteworthy FY2014 results include:
• 64 youth Established a primary care provider• 49 adults Established a primary care provider• 43 adults Established a medical home
Results 2013-2014: 218 individuals with Health Outcomes
Each Opportunity Zone works with local partners to provide services that are aligned with United Way’s other strategies. The targets and goals for each Opportunity Zone are set based on the specific needs of the families they are serving. In fiscal year 2014 the College Park Zone served 90 families.
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OPPORTUNITY ZONES – COLLEGE PARK
Leverage Volunteer Leadership•100% giving & participation
Issue Specific Fundraising• Identification of opportunities to support county specific work•Special Events
Strengthening Partnerships•Workplace Campaigns• Individual Focus•Sustainability
2014 GOAL $3,415,400
2013 | $3,315,939
REVENUE
Passion - Action 2014 Strategies for Success
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Leverage Volunteer Leadership
• 100% Advisory Board and Cabinet participation
• Leverage volunteer networks
• Increase access to corporate executives
• Cultivate champions
• Identify prospects
Issue Specific Fundraising
• New Business focus with potential alignment to company CSR (Corporate Social Responsibility) statements
• Expansion of dollars to support county impact work and initiatives
• Targeted revenue for special events and sponsorship
Strengthening Partnerships
• Targeted growth for current partners through participation rate and leadership focus
• “Imatter” donor centric development & retention initiative
• Align United Way work with CSR statements
Passion - Action 2014 Strategies for SuccessDONOR ENGAGEMENT STRATEGIES
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REPUTATION
Elevate our brand across multiple channels, empower county champions, drive local engagement, create affinity and build community.
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County Reports, County Key Messaging Doc, Storytelling, Social Media Tool Kit, Quarterly Message Training, County Key Messaging Doc, Social Media, Volunteer Training, Board Retreats, Volunteer Welcome Packets, Quarterly Agency Conversations, Annual Communications Calendar, County Media Kits, Chamber Outreach, 211 County Outreach, Board Referral Program, College Outreach and Signature Events
MARKETING PLAN HIGH-LEVEL VIEW
TACTICS
FOCUS
OBJECTIVES
STRATEGIES
County-focused comprehensive marketing and communications plan will utilize multiple platforms and tactics to include traditional, digital, social, and grassroots activities to support our organizational and local priorities.
• Strengthen value & position with county donors• Grow and strengthen agency and community partnerships• Increase awareness of community impact and results• Increase placement of meaningful stories for greater brand exposure and comprehension • Attract and acquire key leaders and influencers to partner in our mission• Drive county engagement and cultivate relationships to produce new donors and raving fans
• County specific collateral and communication tools to tell our story at the local level (CE, Investments, fundraising)
• County media plan for consistent and timely exposure of events and happenings• Proactive engagement of grantees and community partners through educational and knowledge
sharing opportunities• Develop comprehensive welcome experience for volunteers to maximize recruitment and retention
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1. North Fulton Inter Agency Council, Meets 4th Thursdays - Monthly, 12:00 p.m. – 1:15 p.m., at Johns Creek Environmental Campus. North Fulton Agency Non Profit Network meeting.
2. LIFT Monthly Parking Lot Food Giveaway.3. ARCI / College Park Community Listening Sessions—January – June 20154. This space is reserved for the North / South Fulton Advisory Board to identify
activities/opportunities that they would like to include in the plan that support their results, revenue and reputation goals and objectives.
Additional Opportunities for Engagement:• C3 – Connecting Community for Change Conference – February 20, 2015
– The only immersive conference in Atlanta connecting a diverse group of people who bring passion, expertise and resources needed for positive, sustainable change.
• Leading and Life of Purpose – May 7, 2015– A networking reception and live studio conversation with Atlanta’s most phenomenal women as they discuss the
importance of integrating philanthropy in one’s life – personally and professionally
COUNTY SPECIFIC EVENTS, COMMUNICATIONS AND VOLUNTEER OPPORTUNITIES
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