INTRODUCINGTIO PEPE’S HISPANIC

FOODSTO THE UK

Marketing Our Grocery Line to the UK

The Marketing Division and I have selected the UK as the best foreign market for our company to enter at this time

The UK has an excellent combination of little direct competition and a large and diverse population that would likely become a loyal customer base if the proper advertising and marketing strategy is employed

Geographical Considerations

In considering how to best reach the UK market, we selected England as the most promising target market due to its demographics

Our company could evaluate entering the other UK markets at a later date

Where we would sell our products

28.00%

15.20%

14.30%

10.40%

32.10%

Market Share of Major UK Grocery Companies

Tesco

ASDA

Sainsbury's

Morrison's

Other

Competitive Analysis

Can Mexican foods really succeed in the UK?

VS.

Adapting Our Product Line to the Local Market

Marketing and Advertising StrategyPublicityAdvertisements in grocery store flyersCouponsOur website, specifically designed for the

UKSampling

Distribution Strategy

FOR MORE INFORMATION, CONTACT:Daniel Coats

Marketing DepartmentTio Pepe’s Hispanic Foods, Ltd.

1000 Figueroa Avenue, Los Angeles, CA 90012(213) 350-6000

dcoats@tiopepe.com