Embed Size (px)
Citation preview
Introducing:
TAB’s Centralized Social Media Program
Contents
• Introduction • Social Media for Business to Business • Turnkey Franchisee Solution
• Pricing
We’re Monkeybread
A team that is passionate about building meaningful relationships with and on behalf of our clients.
• A digital marketing agency with profound experience in social and inbound marketing
• Dallas based and in business for over five years
• Our core values inform everything we do—helping us stay focused, mindful, hungry, innovative, generous—and always grateful for the opportunity to be part of your success.
• TAB Member
Our Experience with a TBO
“Jeanie and the Monkeybread team have changed the way I see and execute inbound marketing and social media lead generation. W Our previous efforts were uncoordinated and sporadic. Now we have a clear strategy, planned execution, and rich metrics to support decision-making. Social media is not a dark art, it’s a science. Jeanie and Monkeybread understand that science better than I ever could.”
- Jeff Whittle, TAB Metro Dallas
The biggest mistake small businesses are making on social media is not using social media!
Social Media for Business to Business
• Facebook and LinkedIn, followed by Twitter are the leading social media channels used by small business owners
• 84% of B2B marketers use social media in some form
• 71% of B2B marketers use content marketing to generate leads
• Social media has a 100% higher lead-to-close ratio than outbound marketing
• Social media use in the U.S. has increased 356% since 2006
Staples Small Business Survey May, 2013, Social Media Examiner, Aberdeen
Social Media Stinks!
But It Does Work…
• 95% of marketers indicate that social media efforts have increased exposure for their business
• Over 50% of marketers who have invested at least 1 year in social media have report that new partnerships were gained
• 66% of marketers see lead generation benefits with social media
• Content marketing generates 3 times as many leads as traditional marketing
• 84% of of marketers found increased traffic occurred with investment in social media Social Media Examiner, Demand Metric,
social media doesn’t have to be scary
Let’s Kick It Up a Notch with Inbound
Inbound marketing is a
philosophy based on the truth
that consumers buy differently
today than they did 10 years ago.
70% of the buying process is
already complete before
prospects are willing to engage a
live salesperson.
What Makes Inbound Different?
Telemarketing Outbound Emails
Advertising
vs. SEO Blogging/Social Attraction
Goals and KPIs
1. Build local brand awareness for The Alternative Board
2. Establish and build credibility for local TAB owners/consultants
3. Drive traffic to franchisee website
4. Drive local lead generation efforts
5. KPIs – engagement, website traffic, leads generated
6. Results will take time and will vary depending upon the size of TBO LinkedIn
connection base
7. This opportunity is focused on content creation and distribution and does not
replace your efforts to engage in conversation and dialogue on LinkedIn and
Facebook.
Our Approach – Inbound “Light” for TBOs
Focus on Facebook and LinkedIn (Twitter requires daily monitoring and following and that will increase costs)
MB will leverage the content, videos and blog posts that TAB
corporate provides on the satellite sites
MB will create and publish social posts on both Facebook and LinkedIn *
MB will write one relevant long form post each month and publish on behalf of franchisee on LinkedIn with direct link to their satellite site
*Note: this package is not intended for outbound LinkedIn prospecting.
Example of Editorial Calendar
TAB Editorial Calendar - Example Monthly Calendar
Monday Tuesday Wednesday Thursday Friday
Curated Content What's a TAB Board Meeting Like? Link to franchisee.com/toolbox/tab-board-meeting
If you're a SMB, you need a strategic plan. Link to TAB landing page
Curated Content Technology - love it or hate it? Link to TAB blog post
SBL is focused on your vision of leading a fulfilling life. Link to franchisee.com/toolbox/sbl
Business Quote/Image Having difficulty retaining talent? Link to Designing Incentives Webinar
E-book Offer - link to franchisee.com/toolbox/white-papers
Curated Content
Biz Book Recommendation
"TAB has been tremendous and has contributed greatly…" Link to Glenn F Case Study
Is selling your company your exit strategy? 5 Things Buyers Will Look For - link to TAB blog
Your business shouldn't own you. It should be the opposite. Link to franchisee.com/issues/wlbal
Curated Content
Business Quote/Image Curated Content Communicating effectively is more complex than ever… link to webinar landing page
Quote from TAB member - link to franchisee.com/testimonialvideo
Biz Book Recommendation
Bolded posts will include a direct link to TBO satellite site.
1. TBO opts into program.
2. TBO fills in set up form – TAB corporate handles initial registration.
3. Monkeybread on-boards TBO: establishes Facebook business page,
provides creative and copy for business page history, Facebook page and
LinkedIn profile connected to publishing platform.
4. TAB and Monkeybread determine launch date.
5. Monkeybread begins publishing and delivers monthly KPI reports to
internal TAB point of contact for distribution.
6. TBO is charged at the beginning of each month via credit card.
The Process
Deliverables
Five posts per week on Facebook
Five posts per week on LinkedIn
One long form post per month on LinkedIn with link to satellite site
All content is shared
Training “One Sheeter” for TBOs
Webinar to familiarize TBOs with program
Leverage the Power of the Group
Pricing
Content Development and Distribution Cost
Blog post Research and Writing $50
Publishing to TBO LinkedIn page $75
Content Calendar $60
Group Scheduling $15
Individual Scheduling $75
MONTHLY TOTAL $275 $200
Social Advertising – Recommended Extras
Ads on LinkedIn and Facebook - to build Facebook fan base and drive traffic to site
$100
Social Ad Development, Placement and Optimization
$25
TAB discounted rate
One time set up fee $250
A minimum of 10 TBOs are required to join in order to implement this program
