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May 2013 SGMP Central Florida Chapter
Introducing SGMP’s New Deputy
Director!
The SGMP national leadership
team is thrilled to announce
Cindy Simpson, CAE, as the
new deputy director.
Cindy comes from the
Association for Women in
Science (AWIS), where she has
been the director of programs
and external relations. She has
served in the role of chief operations officer at AWIS and at
the Truckload Carriers Association and brings much
association experience in membership and business development. The deputy director will have primary
oversight and responsibility in the areas of chapter operations, membership development, and member
communications.
-Rob Bergeron
Congratulations! We received 2nd Place for Website of the Year!
A huge thank you to the Communications Committee
and our Web Master, Nate Whidden, for all the hard work
they have put into keeping our chapter’s website relevant and attractive.
May 2013 Volume 7, Issue 5
[Pick the date] [Edition 1, Volume 1]
What’s in this issue? President’s Message………...2
Upcoming Programs..............2
Past Programs…………..…...3
CMP & CGMP………..……..3
Meeting Industry
Article………….………….....3
Committee Reports………. .5
Personal Development
Article………………….…….5
Meeting Planning Article…..6
Member Spotlight...……..... .8
Advertising………………….8
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May 2013 SGMP Central Florida Chapter
Considering obtaining your
Certified Meeting
Professional certification?
PCMA offers an online prep
course for the CMP exam.
The course includes one
year of unlimited access to
the study materials, 23 study
modules, and 3 full-length
practice exams. Visit
www.pcma.org for more
information.
Letter from the President
Change is exhilarating. The meeting industry is becoming more automated and people are
being asked to do additional work with less time or resources. I look at this employment
environment as an exciting challenge and a great opportunity. You, as members of SGMP
have already taken the steps to be part of an organization that influences the future education
of our industry.
During this environment of change, I encourage you to become a leader in SGMP. Whether it is serving on the
board or being part of a committee, SGMP has leadership opportunities available and waiting for you. Not
only will SGMP provide excellent learning opportunities to advance your career, but you will also gain skills
and create purposeful relationships with one of the most knowledgeable groups of people central Florida has
to offer.
Each SGMP event that I attend provides me with a new perspective on how to approach the meeting industry,
and to make strategic adjustments in my daily activities that benefit my career. We, as a chapter, have the
ability to make changes and improve our industry based on our leadership, knowledge, skill, and influence. I
look forward to our new fiscal year, and set high expectations for myself and others to take our chapter to the
next level. I encourage your involvement and look forward to meeting new leaders in our industry.
Sincerely,
Colleen Flage, CMP
**************************************************************************
Upcoming Programs
You don’t want to miss the June 20th chapter
meeting at the Florida Museum of Natural History.
We are very happy to have Maggie McGowan,
SGMP National Director and our regional
representative joining us! Ms. McGowan will
speak on risk management preparations for
events.
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May 2013 SGMP Central Florida Chapter
Past Programs
The Historic Thomas Center hosted SGMP CFC members on March 21st for a cutting-edge presentation by
Donna Loader from Royal Support Services. Ms. Loader presented “Engagement Marketing” tips, details, and
trends. She taught members how this interactive form of marketing works to create opportunities for your
audience via mobile phones, email, social networking sites, video, and the use of QR codes! On April 18,
members of the Central Florida chapter gathered for a lunchtime meeting at the Harn Museum of Art to hear
Marilyn Tubb, Associate Vice President for Special Projects at Santa Fe College. Ms. Tubb discussed
Leadership and Communications, advising the audience, “I’ve been fortunate to work in leadership roles for
most of my professional and civic engagement career. In my experience, to be effective as a leader or as a
member of a team, you should always be working to improve communications. It’s not rocket science. It’s
harder!” SGMP members were so fascinated by the lecture that the question & answer period extended well
beyond the originally allotted time.
CGMP While the CGMP certification course at NEC in Orlando is over, you can still register for this valuable
certification class. How? There is a training being offered June 13-15 at the SGMP national
headquarters in Alexandria, VA. Register now and take your career to the next level!
Meeting Industry Article
Tips on How to be More Influential By Jason Hensel April 30, 2013
All kidding aside, the topic of influence is a hot one. It’s no stretch to imagine that individuals want to
feel important. And often, you may not feel influential, but rather that you’re the one being influenced. While
that’s a valid feeling, it might not be true, unless you’re a hermit holed up in a cave away from human contact.
Just being alive influences nature…but I digress. Let’s focus, then, on how you can feel more influential.
Author Jeff Goins suggests a simple way to influence people. “Anyone can be a leader—sounds easy, right?”
he said. “Well, it’s not. Because most people aren’t willing to do the one thing to grow their influence. So what
do the world’s best leaders know that the rest of us don’t? And how do you become an influencer without
feeling like a sleazy salesman?”
According to Goins, the answer is simple: Just ask them. “There are leaders out there, waiting for you
to connect with those who are bold enough to ask,” Goins said. “We humans have a bad habit of talking
ourselves out of greatness. We doubt ourselves, thinking we don’t have what it takes. We give in to fear and
sabotage ourselves before we even begin. We are our own worst enemy.”Goins’s best recommendation is that
you don’t think of influence as getting someone to do something for you. Instead, help people. “I slay the
dragon of insecurity and make bold, but humble, asks,” he said. “I invite someone to breakfast or coffee. I ask
for a few minutes to chat on the phone. I listen, smile and thank them.” Helping people falls into the “liking”
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May 2013 SGMP Central Florida Chapter
category of Robert Cialdini’s “Six Principles of Influence” research. Through several studies, Cialdini showed
that there are six ways people can influence others:
Reciprocity—return favors, treat others as they treat you
Commitment and Consistency—we desire to be consistent
Social Proof—we are influenced by those similar to ourselves
Liking—we are influenced by people we like and respect
Authority—we are influenced by those in positions of power
Scarcity—we are influenced by limited availability
Read more…
Member Spotlight – Bailey Shields, CMP:
Bailey Shields our newest Supplier Director member of the board and has also served on the Fundraising and
Community Service Committee, the 2013 Education Day Committee. Being in the Government Market, Bailey
is eager to be an active member in SGMP. She was a member of the NatCap Chapter when she handled the
DC Market.
Since 2011, she has represented two unique Holiday Inns in Pinellas County: The Holiday Inn & Suites
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May 2013 SGMP Central Florida Chapter
Committee Reports
Communications Committee
We are looking for technology savvy members to assist with the communication committee’s duties. You do
not need to be based in Gainesville to participate since all of our meetings and
communications are via conference call and email. Specifically, we would like help
with updating our Facebook, Twitter, website, and/or checking SGMP
emails. Please contact Colleen Flage ([email protected]) or Brett Kolmetz
([email protected]) if you are interested.
Fundraising (& Community Service) Committee
The Fundraising (& Community Service) Committee is seeking ideas on what
you would enjoy as a fundraising activity for summer/fall. If you have any ideas
and suggestions for some fun fundraising activities please contact Virginia
Hessels ([email protected]).
Program Committee
The program committee is looking for topics and speakers; if anyone would like to volunteer to give a
presentation or would like a particular topic presented please send that information to Lise Cochran, the
Program Committee Chair, [email protected].
The Program Committee is also looking for meeting sponsors; if you are interested please contact Lise.
Scholarship Committee
Congratulations to our 2013 National Education Conference scholarship recipients: Sharon Borneman and
Virginia Hessels.
Personal Development Article
Time Given to Innovation is an Investment in Your Future Ideas Seldom Occur Without This Critical Commitment
All Content © 2011 Robert Evans Wilson, Jr. and Jumpstart Your Meeting jumpstartyourmeeting.com design © 2007-2011
WhinWhin Situation Web Solutions
When I was studying Abnormal Psychology in college, I read a case study of an unusual mental illness. It was
so fascinating, that I thought it would be the perfect vehicle for a novel. Thus my idea for a story was born, but
it would be eight years before I felt that I had acquired the writing skill to turn it into a book. During those
eight years, I thought of it many times, and allowed the idea to grow in my head. Then once I started writing,
it took over two years to complete. My point is that an innovation, whether it is a song, electronic gadget, or a
new way of doing business takes time.
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May 2013 SGMP Central Florida Chapter
It’s rare that an idea drops fully formed into someone’s head. Even when it seems that way there are countless
hours of experience that paved the way for that idea to form. Most ideas begin with a problem that needs to be
solved. Some problems are obvious and demand your immediate attention. You are forced to make the time to
come up with a solution. Other times you have to seek out the problem. Say, for example, that you need your
company to make more money. Perhaps you require more money to expand, or maybe you simply must have
more money to stay in business. These are certainly problems that demand a solution. However, they are not a
specific enough.
Here’s where you begin spending some time in creative thought. Start by asking why you are not making
enough money. Don’t bother blaming it on the economy, that isn’t going to solve your problem. Focus your
attention on areas where you have control.
Ask questions such as “Do we have enough customers?” If the answer is, “Yes,” then your next question may
be, “How can we get our customers to buy more?” That might lead to a product improvement, a new product
development, or even a customer service idea. Read more……
Meeting Planning Article
Peak-End Rule: Why Conference Endings Are So Important
by Donna Kastner (Donna serves as Director, Education & Engagement at
Velvet Chainsaw Consulting, helping conference and trade show organizers
on a wide range of business improvement initiatives)
The Peak-End Rule was first introduced by Nobel Prize winning psychologist
Daniel Kahneman, who suggested that rather than the sum of all experiences
associated with an event, people lock in on a blend of how it was at its peak
(best moment) and how it ended. Everything else tends to fade away.
As I became more curious about how this might apply to the conference
realm, I indulged in watching a TED Talk Dr. Kahneman delivered in 2010:
The Riddle of Experience vs. Memory. It's fascinating stuff with plenty of
takeaways for conference planners.
For starters, Dr. Kahneman explores two versions of self:
1. The Experiencing Self (who lives in the present)
2. The Remembering Self (who keeps score)
In story after story, he shared how the Remembering Self has far more impact on future perceptions (and
decisions) than the Experiencing Self. For example, you can go on a week-long vacation where things go
miserably for the first five or six days, but if that final day is delightful, you're more likely to remember that
vacation fondly.
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May 2013 SGMP Central Florida Chapter
Advertising Rates ½ Page Banner...$75
Quarter Page....$50
Business Card Size ....$35
2013 Newsletter Schedule
Published the first week of:
January/May/July/September/November
Checks should be made payable to SGMP &
mailed to
P.O. Box 142094
Gainesville, FL 32614-2049
Artwork should be in jpg format and sent to
Deadline is 3 weeks prior to Newsletter publication
Communications Committee
Members Laurie Brown, CGMP
Erica J. Chatman
Colleen Flage, CMP - Committee Chair
Virginia Hessels, CMP
Barbara Jones, CCMEP
Brett Kolmetz
Are We Giving the Conference Finale Enough Attention?
I don't know about you, but most conferences I've attended start strong, but end with a fizzle. By the final day,
the crowd has thinned down considerably. The energy and buzz is noticeably down. Rarely will you see an A-
List speaker booked for the Closing General Session and at first glance, it's understandable. Some attendees
(particularly senior executives) tend to make early exits. The longer the conference lasts, the more likely you'll
see this staggered departure play out.
Perhaps we'd do better to bookend the conference experience with a strong opener and an even
stronger closer.
Perhaps we'd do better to compress the conference experience over a shorter span of days, so more
people experience the big finish.
Applying this same concept to concurrent sessions, how often do you watch speakers run out of time and race
to the finish line? We need to help our speakers understand how this Peak-End Rule applies to how their
sessions play out and perceived value on the part of attendees. We need to encourage speakers to watch the
clock and make sure they end with a powerful story and message. That's what attendees will remember most.
Ending your conference with a crescendo
experience is critical to grow attendance loyalty.
After all, it will be the attendees' Remembering
Selves that will determine whether they return next
time.
(Retrieved from the Internet at:
http://blog.cvent.com/blog/meeting-planning-
innovation/peak-end-rule-why-conference-
endings-are-so-important)
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May 2013 SGMP Central Florida Chapter
Board of Directors
President– Colleen Flage, CMP
First Vice President - Virginia Hessels, CMP
Second Vice President -Lise Cochran
Treasurer –Jackie Cassarly, CMP
Secretary - Candace Kaswinkel, CGMP
Planner Director - Sharon Borneman, CGMP
Planner Director - Rhonda Rogers-Bardsley,
CGMP [email protected]
Supplier Director – Bailey Shields, CMP
Immediate Past President - Laurel Brown,
CGMP [email protected]
Member Spotlight - Bailey Shields, CMP
Bailey Shields, CMP, is our newest
Supplier Director member of the board
and a member of the Fundraising and
Community Service Committee and the
2013 Education Day Committee. Being
in the government market, Bailey is
eager to be an active member of the chapter. She was a
member of the NatCap Chapter when she handled the D.C.
Market.
Since 2011, she has represented two unique Holiday Inns in
Pinellas County: The Holiday Inn & Suites Clearwater Beach,
and another on the Intracoastal Waterway in Indian Rocks
Beach. Both properties feature a Key West atmosphere; the
Indian Rocks Beach property has a 52-slip marina so guest can
arrive by boat!
Growing up in Long Island, she studied Foreign Service and International Politics at Penn State with visions of
working for the CIA or Department of State. She is passionate about the history of the Revolution and War of
1812 and loves to share with others the history behind our July Fourth celebrations. Bailey has a beloved
Golden Retriever, Jack, and 3 cats to keep her busy in her spare time.
SAVE THE DATE
SGMP SREC 2013
NASHVILLE, August 25-28, 2013
http://sgmpcentralflorida.com/srec/
