Introducing… Introducing…

Pan-SearPan-Sear

SelectsSelects™ ™

• Award-winning UpperCrust® revolutionized value–added seafood, setting the gold standard for restaurant-quality prepared seafood

§ Following up on the success of our Upper Crust line, Pan Sear Selects in the next wave of innovation!

§ Pan-Sear Selects™ will fit where UpperCrust® has limitations

§ Operator flexibility of cooking from frozen or thawed & cook methods

§ Shorter cook-times allow operator speed from freezer plate

§ Product benefits widen the target operator base with Pan-Sear Selects

Next Generation of Value-Added SeafoodNext Generation of Value-Added Seafood

The Pan Sear Selects Trio:The Pan Sear Selects Trio:Roasted Garlic & Herb Tilapia - Our savory tilapia maintains delicate moisture, while bringing the distinct zest of modern Mediterranean cuisine to any menu

§Product Code: 1059340

Lemon Pepper Sole - Our Sole is unmistakably the mild, tender whitefish that delights Canada’s taste buds from coast-to-coast.

§Product Code: 1059330

Teriyaki Sesame Salmon - Delivering a world-class take on the popular Asian trend, our Wild Salmon turns this Omega-rich into a flavorful favorite.

§Product Code: 1059335

Pan Searing is HOT!Pan Searing is HOT!

§ Pan-Searing Fish is hot & on the rise

§ When it comes to Seafood… Grilled, Sautéed, & Seared account for almost 30% of overall preparation techniques with 10% growth since last year

§ Consumers shifting away from heavy sauces and batters, as supported by CREST data

§ Focus is on more sophisticated presentations & ethnic flavour profiles

§ Market demand is for fresh, healthier and lighter preparations

Sources: CREST

§ Careful portions & premium ingredients deliver just the right texture and flavor that enhance the fish not overpower it

§ Unlike any preparation on the market, these fillets are a fresh new way to meet emerging trends in dining

§ Versatility in cooking method, menu applications and range of operators

§ Our Fillets are seasoned with garlic, lemon, sesame seeds, pepper, herbs, teriyaki seasoning but the fish is the real hero

Subtle, Simple, Sophistication

Cooking Light for Healthier Cooking Light for Healthier LifestylesLifestyles

§ Lightly finished with 18% seasoned flour coating, 82% fish; 100% breadcrumb-free coating system

§ 5 oz. finished portion size perfect for entrée, sandwiches and salads

§ Large on flavor and nutrition, minimally processed

§ Less is More -Less is More - “Clean” ingredient statements, less than

20 ingredients in each of our fillets

Tilapia Salmon Sole

§ Cooking method is your choice: flat grill, pan sauté, deep-fry or bake

§ Pan-seared taste and appearance every time no matter how prepared

§ Fully finished, ready to cook and serve

§ Ideal for kitchens with limited cooking platforms

Deep-FryFlat Grill Pan-Sauté

Bake

With Pan-Sear Selects™ the Choice With Pan-Sear Selects™ the Choice is Yoursis Yours

This product offers incredible This product offers incredible versatility!versatility!

From Freezer to Plate in 10 MinutesFrom Freezer to Plate in 10 Minutes§ Regardless of cook method, experience Pan-Sear results in minutes….

§ Fillets oven bake to golden finish in 7-9 minutes from thawed

§ From frozen adds 1 ½ minutes to cook time

§ Fillets deep-fry to crispy perfection in 1-3 minutes from thawed

§ From frozen adds 1 minutes to cook time

§ Fillets pan-sauté/flat-grill to delicate crispiness in 4-8 minutes from thawed

§ From frozen adds 4 minutes to cook time

Bake and Plate Herb

Tilapia Risotto

in 8 minutes!

Serve up Fried

Sole Po’ Boy in

less than 5

minutes!

Make a Sautéed Tilapia

Focaccia in 6

minutes!

Full-Menu Range With One Full-Menu Range With One Single Product Single Product Help the operator Help the operator get creative! get creative! By stocking just one of our three fillets, operators can offer a full week of upscale entrees, salads, appetizers, wraps and much more…..

Sunday - Bruschetta of Garlic tilapia over balsamic tomatoes & basil

Monday - Fiesta tilapia over spiced rice with queso, avocado & salsa

Tuesday - Open-faced foccacia sandwich of herb-seared tilapia

Wednesday - Garlic-seared tilapia salad Nicoise with vinaigrette

Thursday - Roasted tilapia with creamy asparagus risotto

Friday - Herb-seared tilapia bouillabaisse of garlic, fennel and leeks

Saturday - Caesar salad with herb-seared tilapia

Sunday

Monday

Tuesday

Wednesday

Saturday ThursdayFriday

Broad Operator BaseBroad Operator Base§ Ideal for Catering & Banquets, & Healthcare - fillets can be baked in sheet pans by the dozens, the ideal solution for mass-feeding requirements

§ Perfect for Restaurants - fillets can be “made-to-order” pan-sautéed or flat grilled as patrons order, delivering back-of-house appearance/taste

§ Just Right for B&I, Colleges and Universities - fillets can be cooked and served as desired, and featured as menu specials

§ Fit for Sandwich & Deli segment – fillets perfect for wraps, paninis, sandwiches and spring/lettuce rolls

Selling & Sampling TipsSelling & Sampling Tips§ To illustrate Pan-Sear Selects™ full-menu versatility, show fillets:

§ As a topper to salad applications

§ As a center-of-plate entrée with sauce & sides

§ As a sandwich or wrap menu solutions

§ To illustrate Pan-Sear Selects™ preparation versatility, show only one fillet variety prepared using key cooking methods:

§ Pan-sautéed or Flat-grilled

§ Baked

§ Fried

§ When sampling all three fillet varieties, prepare using same cook method

§ Prepare product from thawed state for best results