Introducing GreenThisSeason

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Green Tis Season MAGAZINEfeb 2013; Issue No. 1


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GREEN THIS SEASON

TEAM

EDITOR IN CHIEF

Donna Darthuizen

MARKETING &COMMUNICATION

Emily OHara

GRAPHICSPolona Javornik

PR & Press inquiries for

donnadonella.com viaCreamPR.nl

STYLECONTENTCOVER

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Short Blouse by Milde::Ahimsa Silk

Rockin Skirt by Milde:: Vegetable dyed leather

Stone Skirt by Komment.::Hemp, Organic Cotton,

bamboo

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Open Collar Shirt by EliseBallegeer ::Modal, Polyester

Fox and chain necklace by BFC::Recycled Brass Bullet casings

Petite Fox Chain by BFC::Recycled Brass Bullet casings

Set Black Bracelets bydonnadonella:: Upcycled Horn

Big Black Bangle bydonnadonella:: Upcycled HornBracelets by Tangelo Tree:: Silk handmade

Big Time Blouse by Milde::Ahimsa Silk, Organic cottonRockin Skirt by Milde:: Vegetable dyed leather

Checked Dress by Milde:: Organic Cotton, Ahimsa silk

Milde Body by Milde:: Organic Cotton

Belted Cape by Milde::Harris Tweed, Organic

Cotton

Silk draped Blouse byOutsider Fashion::Hemp, silk

Fun in bed Jacketby Anne Gorke:: available soon

Big Time Blouse by Milde:: Ahimsa Silk, Organic cotton

Nature Vest by Komment::Hemp, Organic CottonRoyal Butterfy Wrap byEdelziege::Mongolian CashmereKuvert Clutch by Deepmello::Rhubarb leather

Big Shopper by Deepmello::Rhubarb leather

Bilateral Dress by EliseBallegeer :: SilkSilk Dress by Komment.::Ahimsa Silk

BACK

Godess dress

by Milde:: available

soon

MildeJumpsuitby Milde:: availablesoon

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GREEN

this

SEASON

Were often told the hottest trendthis season in a series of hyper-glossy photographs and exclama-

tion points. This season, and all seasons there-after, the coolest trend is to be inspired andgo green. In 2013, make more than a fashionstatement, make a fashion resolution and gogreen this season.

Perhaps youve already gone green. Afterall; its So This Season! In that case youre atrue trendsetter and one who believes goinggreen is a good step for the future. We hope

that our Online Magazine, Articles, Specialfeatures, and Selected Styles will inspire yougoing forward.

Whether you color yourself green witheco-chic clothes, environmentally- friendlygarments, or ethical designs, youll be able tosustain your sense of style with Green ThisSeason.

Our rst issue ofGreen This Season islike a look-book of new beginnings

where we will introduce you to ourphilosophy and welcome you to Our GreenScene.

We will introduce you to Christiane Mildeone of our international independent design-ers whose beautifully simple looks are anexpression of her natural beliefs. Born andraised in Weimar, Germany, she always hada fascination with the fashion world and hasbrought her dream of working with fair and

ecological materials to life with her Berlin-based brand, Milde.

story

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INDEPENDENT

DESIGNERS

What is SlowFashion?

We promote and support In-dependent Slow Fashiondesigners because we think

Slow Fashion is the way forward ina world where a conscious lifestyle isbecoming the rule rather then the ex-

ception.

Fashion does nothave to upset ourbalance in nature.

In fact, it should exist harmoniouslyand compliment our way of living like

a handbag does an outt.

We should actually describe what Slow Fash-ion isnt. Slow Fashion isnt driven by theseasons and is most denitely not about mass

production. What it is is high - end, quality fashionthat you can wear throughout the seasons.

Its timelessand oftentimes, the styles are con-sciously created to be worn throughout the seasonson any occasion.

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elIseballegeeR

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We fell for Milde with thelines eclectic inuenceand funky mix of materi-

als and are sure youll fall for themthis season. Milde transfers thegreen revolution into aestheticallyprogressive ideas and creates beau-tiful and simple feminine lookswith high-quality organic fabricsand futuristic fabrics like Tencel.

Milde is not just a new label; itsa movement, part of the new EcoFashion Generation. Mildes inspi-rational pieces are the result of aconnection between the designersappreciation for high quality mate-rials and dedication to fair workingconditions.

Why does the designermake this connection?Christiane Milde asks,

why not? Empathy does not stopat my doorstep. Her above-aver-age approach to promoting ethicalfashion and attention to detail isevident in the emotion she devotesto her designs.

MILDE

BERLIN

ITS NOT JUST A NEW LABEL ;ITS A MOVEMENT.

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Mildes designer hasbeen looking forsustainable fabrics

since 2003 and continues toabide by ethical sourcing.Her work reinforces the

notion that quality fash-ion does not haveto sacrifice theenvironment.Ahimsa silkis a non-tradi-tional exampleof sustainable pro-duction.

Futuristic fabrics and

special detailslike the

playfulness withwidth and tightness in this

garmentmake MILDE

worth exploring.

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Why not? As a person living in this world I reallydont know why and how someone cannot care. I justopen my eyes and look at the things that daily hap-

pen on this planet. I dont have to be standing next toa chemical poisoned cotton eld, a child labor fabric,minimum waged workers and so on to feel the pain andsee that a lot of things go wrong. Empathy doesnt stopat my doorstep. That is why for me personally and inbusiness there is no other way in acting. I pretty muchdo everything with the question: How would I feel andlive if I was standing on that side? It is my approach todo better than what is average right now.

continue

Christiane Mildeanswers our questions about

her brand and introduces us toempathy:

Why Organic, Ethical Fashion?

Who is

ChristianeMilde?Born and raised in Weimar,

Germany

Fascinated by the fashionworld,the construction of clothes and thetexture of fabrics Christiane decides

to study fashion and collected ex-periences in the high fashion world

Already at the beginning of herstudies and during the time of herfashion education Christiane hadthe goal to work with fair and eco-logical correct materials

In 2011 she founded the compa-ny Milde, based in Berlin Weien-see, where she creates clothes whichreect emotions and appear in aes-thetically progressive ideas andbeautifully simple looks

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PROS

I work with the materials anddesigns I feel comfortable about and

I love my work!

CONS

Sometimes ideas may not cometo life as the fabrics and accessoriestherefor may not exist yet, or Ihavent found them yet....but still

it is not really a con as I can savethese ideas for later

What are the pros andcons in designing yourcollections?

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It is way easier now. When I started looking out for sustainable fabricsin 2003 it was still very hard, not to say nearly not existing. The fabricmarket in this area progresses fast and gives reason to hope for some reallygreat fabrics in the future. Considering the new areas, which are openedby Tencel, Recycling and so many more.

Id introduce empathy.

The summer is going to be fresh and sexy, playingwith transparency and oating fabrics in off-whites. Thewinter brings back some dark colors and sexy shapes.

In Berlin, doing Eco Fashion.

How easy is it to source materials?

What would you change if you could change 1thing in the entire FashionIndustry?

What can we expect withinthe next year?

Where do you see Mildein 5 years?

What would you change

if you could change 1

thing in the entire FashionIndustry?

Id introduceempathy.

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We value Christiane

Mildes approach to

do better thanwhat is averageright now. Her

optimistic and Clear vision

shines through in all her

designs.

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A stylish feminine wide blouse. The Cotton and Silkblend shape the top and make it ow with ease. Straight

neckline. Full length zipper on the back.

100% Ahimsa Silk100% Gots Certifed Organic Cotton.

BIG TIME BLOUSE

This offer is valid till February 28 th 2013.

LIMITED EDITION

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What are themust sees anddos when we visitBerlin?

We love Christianes or-ganic approach to visit-ing a city and can pic-

ture ourselves being charmed byeverything during her most-lovedspring or summertime.

We might even rent a bike

through the Call A Bike sharingprogram to get around the cityand down to the Tiergarten parkor by the canal to enjoy a beer andsome specialty organic selectionsfrom the Shoneberg FarmersMarket.

CHRISTIANEMILDE

Hard question. I preferto explore a city by justwalking and wouldalso recommend thisto you when it comesto Berlin. Look outfor Teufelsberg , aman-made hill risingabove the Grunewald,constructed by the Al-lies after World War IIfrom the citys rubble.Great Spot!

Check out the Schil-lerkiez in Neuklln,good food and theformer airport Tem-pelhofjust arroundthe corner. PerfectHang Out Spot!

If you have some tips for usall about visits to Berlin,

why not share them with uson our Facebook page or on

Twitter?


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In our next edition well look at Green fashion through the eyes ofNoorin Khamisanidesigner and owner of the fabulous London based label Outsider Fashion. We just love her

Vision and Philosophy; Ethical Fashion should just look like fashion and

our sense of style with Green This Season.

Follow us on Twitter to read our serious, unny, gooy and Stylishtweets and share your stories with us.

Like us on acebook and tell us what you think o our stories.Want to see what we like? Check us out on Pinterest.

NEXT ISSUE

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It Just Takes One OUTSIDER To Make A Difference

WED LIKE TO STAY IN TOUCH AND SHARE OUR IDEAS AND STYLES WITH YOU

Dont orget to sign up or our newsletter and stay up to date on Slow FashionStyles and ofers.

Click here to see our latest newsletter.

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Images Komment-Berlin: Steffen Hofemann, Jorma Gottwald | Images Milde Berlin courtesy Milde Berlin Kathleen Springer | Images accessories donnadonella - Solidliquids.com

| Images Anne Gorke - Das Schmott | Images Outsider Fashion - Evgeniy Kazannik | Images Eli se Ballegeer - Samantha west | Images Edelziege - Courtesy of Ms Fischer Edelziege

Germany | greenthisseason.com illustrations by pikapokadesign.wordpress.com | PR & Press inquiries for donnadonella.com via CreamPR.nl

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Introducing GreenThisSeason