Introducing Digi Electronic marketing technology

dramatically reducing design and

print costs.

Fast & Easy Quick creation and faster

targeting increasing sales.

Consistent branding Guarantees full control of your

online/email and print brand identity.

Find Out See why some of the biggest names

choose Digi-products.

Contact Digi for more info: www.digi-products.com +44 (0) 118 9841567

We wanted to show some of our favourite projects being used today by our customers. All the

examples featured have been created using Digi-products for print, email and internet.

And of course we wanted show off one of our new offerings, this style of interactive brochure!

Thank you and

Kind regards,

The Digi team.

http://www.digi-products.com

Tel +44 (0) 118 9841567

P.S. If we are new to you or you already use Digi-products and want to know more about the new

features we have introduced, please contact us.

Introduction

The Video

About Digi-products

BMW - New Car Brochures

Christie + Co

Accor Hotels

Mercedes-Benz Corporate Brochures

BMW - Corporate Sales Presenter

Bang & Olufsen

Toyota Insurance

BMW - Aftersales

McKenzie Myers

Geocel

Lexus

UK Plc

Richmond Events

BMW Used Car Brochures

Exor

Max Marketing

Mercedes-Benz Corporate London

Jones Lang LaSalle

BMW - Corporate Newsletter

Colas

Contact Us

2

4

6

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

Digi-products is… Electronic marketing

technology that

dramatically reduces

design and print costs,

with immediate creation

and increases sales

through faster targeting.

Guarantees full control of your

online/email and print brand identity.

Multi-format Create and send

Flash, PDF, digital

brochure and HTML

formats.

1-2-1 or Bulk Emailing Email a single user

or you can email to

your entire client

database with a click

of a button. Its

simple.

Create and send unlimited numbers of emails, create

unlimited brochures.

Low carbon...

It’s clever...because

the system includes

Digi-alert, that tells

the sender each time

someone clicks a link

in an email to view

what they have been

sent.

Easy to use Using the Digi-

products system

requires minimal PC

skills, to create or

update a piece of

marketing material.

No software required All done

through your

browser.

Instant Updates and Availability Web based, all

versions can be

updated, just like that.

Perfect delivery tool for your internal documents. Proposals,

newsletters,

invoices,

communication pieces.

On to the examples...

Customers have high

expectations of performance,

service and support from

BMW.

BMW needed a technology to

help them deliver electronic

communications that exceed

expectations but maintain

central control over

presentation and content.

Digi-products built a

customised digital marketing

system fully integrated into

BMW’s CRM platform.

Now personalised emails can

be sent, with links to digital

brochures, created by BMW

using Digi-products.

The sender is alerted once the

brochure(s) has been viewed.

Consistent brand

communications across the

BMW network.

Better, more targeted, relevant

follow up, as the customer

views the brochure(s).

Reduced printing, less waste.

Brochures produced in hours,

not months.

BMW UK manages a network of 153 dealerships in the UK.

BMW – New Car Brochures

Christie + Co required an e-marketing tool to

move them from print to electronic

communications. Effectively managing multiple

e-mail lists across more than 25 offices and

ensuring compliance with local legislation.

Digi-products developed a global bespoke system

for Christie + Co providing access to corporate

marketing materials and templates and enabling

more than 300 sales staff to e-mail out electronic

marketing materials to prospects.

Christie + Co started by bulk emailing prospects rather than sending out printed materials. Over one

million emails were sent in the first year alone. This dramatic reduction in print produced significant

cost savings that could be redeployed into other marketing areas, safe in the knowledge they are

compliant with the Data Protection Act as all marketing materials are distributed and managed from a

single, central system.

Christie + Co operate worldwide, buying and selling hotel, retail,

and leisure and care businesses on behalf of individuals or

companies. They also value businesses with related consultancy

work.

Christie + Co

In this very competitive market,

Accor need to present their C&B

information and quotations as

effectively as possible.

Timely follow-up is critical.

Digi-products created a digital marketing tool for Accor to

build professional relationships between each hotel and

prospective customers.

The C&B team sends high-quality branded html emails, with

hotel images, linked brochures, proposals and personalised

signature. Each time these are viewed, the sender is alerted.

All email communications are consistent across all hotels. The view alerts mean timely follow up,

with more conferences and banquets booked.

The reporting ensures best practice is shared across the group, so all hotels benefit.

Accor are a multi-national hotel group, with a variety of

brands. Novotel and Mercure hotels have a Conference and

Banqueting bookings team, looking after sales opportunities

for meetings, training, conferences and private functions.

Accor Hotels

Helping their retailers

communicate effectively in the

Corporate market is critical.

Faster and more effective

communications were needed in

this ever changing and

competitive market place.

Digi created a digital marketing tool for ‘Mercedes-Benz’ creative

agency to create unlimited html e-mail templates for prospecting

and customer follow up. The Corporate Sales teams send out

personalised e-mails using these templates. The branded HTML

emails are personalised from each sender with links to multi

format brochures. The system’s in-built notifications alert the

sender when the recipient has interacted with the e-mail content.

Corporate teams in all retailers can now send targeted communications on brand. A new brochure

can be created in minutes and available to all users within seconds.

Mercedes-Benz sells through a nationwide dealer network.

A key target market sector is corporate accounts.

Mercedes-Benz Corporate Brochures

BMW and their dealers regularly need to

communicate the benefits of their corporate

offer. Complex in nature, the message needs

to cover their entire model range, benefits,

cost of ownership, competitor comparisons.

Always changing...

Digi-products built a customised presenter

generator of 120 + slides. Every dealer can

access their own personalised version.

All content is managed and updated centrally by

BMW UK, ensuring dealers are always using the

very latest corporate content. Flexibility built

into the presenter structure makes navigation

easy, PowerPoint it isn’t!

Now dealers and BMW staff can deliver an amazing presentation, up to date to the day. Updates

can be made quickly, at no cost, and the new version implemented nationally within minutes.

Dealer staff in every dealership can now manage electronic communications proactively in their

local area.

BMW UK manages a network of 153 dealerships in the UK.

Dealers develop corporate sales opportunities in their local

market while BMW deals with major national accounts.

BMW – Corporate Presenter

Increasingly, Bang & Olufsen

retailers were calling for a

better way of communicating

with existing and potential

customers.

A custom Digi-products system for every Bang & Olufsen dealer

to send a series of emails to customers and prospects – Thanks

for your enquiry, Thank you for coming in for a demonstration

etc. Many emails include links to specific pieces of information.

Each email includes a generated signature of the sender in a

high-quality branded HTML email with product images.

Positive first impressions.

Every Bang & Olufsen dealer can use their emailing tool to capitalise on every sales enquiry.

Acting promptly following a conversation with a customer and using materials that reflect and

enhance the brand set the tone for building confidence in customers and prospects. Enabling

major cost savings on printing and posting of brochures, unlimited emails at no extra cost.

The highest quality in audiovisual equipment sold through a nationwide dealer network.

Customers in this market sector have high expectations in the

products and the way they are communicated.

Bang & Olufsen

The opportunity to sell Toyota

insurance cover with every

new car offers a strong sales

revenue opportunity.

If a dealer could issue

insurance cover notes on the

forecourt at the time of new

car handover this will help

maximise insurance sales and

ensure the customer can drive

away in their new car.

Digi-products created a

tailored system for Toyota to

create personalised insurance

cover notes quickly and easily

at the time of sale. Seven day

cover notes are generated

dynamically, pulling images

and text from a database.

Each is time stamped, and

logged, for audit purposes.

Using Digi-products, Toyota

have dramatically increased

their insurance revenue and

reduced costs associated with

cars left on the forecourt. They

now have an edge in the highly

competitive business of

insurance.

The system is highly scalable so

there is no limit to the number

of cover notes that can be

created.

Toyota sells cars across the UK along with other services to serve

their customers and provide extra business for their dealers.

Toyota Insurance

Genuine BMW Accessories are

an important part of BMW’s

Aftersales.

BMW needed a cost effective

way to produce a wide variety of

brochures for email and

internet. To be used by BMW UK

and their dealers.

A tailored Digi-products system

for BMW Aftersales to create

their own brochures online.

Nominated users at BMW UK

have their own secure access to

make and update brochures.

Once approved these are

uploaded and are instantly

available for all users.

No design agency fees.

No print or distribution costs.

No wastage when brochures go

out of date.

Faster and more detailed

awareness by the dealer

network of new product and

service sales opportunities

created by BMW.

BMW UK manages Aftersales marketing activities to support

their UK dealer network.

BMW – Aftersales

With stiff competition and cost pressures,

McKenzie Myers needed to improve the

communication process as they manage car

test drives for their clients.

They looked to Digi to provide a unique

solution.

A digital communication tool arranging test drives.

Once a booking is taken, the system creates a

unique PDF for that booking and then

automatically sends a series of suitably-timed

emails to advise the customer on each stage of

their booking.

A substantially more efficient process enabling McKenzie Myers to make major savings in

administration time, telephone calls and costs. Plus a genuine USP, ahead of their competition.

Market leader in managing vehicle demonstrator fleets for

major UK car brands.

McKenzie Myers

Geocel needed faster and more cost effective

ways to communicate with customers and

prospects and at the same time reduce the

carbon footprint of its sales force.

Geocel purchased a customised Digi digital

marketing system. Including the ability for sales

staff to send personalised and professional html

emails with promotional and service information.

embedded in them.

The ability to send out professional looking electronic marketing materials has not only reduced

print costs for Geocel, but also travel costs for sales staff. Geocel sales staff are now far more

effective. Used in the UK and Romania, Geocel can produce new products brochures in minutes,

at no additional cost.

Geocel supply specialist suppliers of sealants and adhesives to

contractors, specifiers and end users.

Geocel

A faster, consistent

communication process, getting

brochures to customers when

they need them.

Not “a few days later, in the

post”.

A customised email marketing

system for use by every

salesperson in every UK dealer.

Salespeople at each Centre can

access the system and send a

high-quality branded HTML

email to their prospect or

customer. Links in the email

take the customer straight to

the brochure.

A much faster and more

efficient system to

capitalise on hard won

enquiries generated by

Lexus marketing activity.

Lexus costs and Centre

costs in communicating

with customers are

substantially reduced.

Lexus sell cars through a nationwide of Lexus Centres.

Lexus - New Car Brochures

As the UK leading online

formation agent, @UKPlc has

around 140,000 customers.

The big challenge for @UKPlc is

to sell additional services to all

of them. Prospecting to such a

large contact base is difficult

for a large company, let alone a

small company with infinite

sales resources.

Digi-products built a customised

direct marketing system which

allowed @UKPlc to replace their

labour intensive print mail outs

with highly personalised

electronic mail outs.

With their Digi-products

system @UKPlc have found it

easy to communicate with

such a large customer base,

and they can do this with

their existing sales resources.

As their electronic mail outs

yield higher response rates

than print, they have also

become much more effective

at business development.

@UKPlc is an e-commerce provider to SMEs and the UK leading

online information agent. They provide a one stop shop service

from online information to website development, to online

trading and links to large local authority systems.

@UKPlc

Richmond Events needed a sales

tool that would help them target

Directors and Senior Managers

in medium to large

organisations. Producing high

quality personalised product

brochures was also a priority.

They could also benefit from

knowing the best time to follow

up.

Digi-products tailored a

system enabling Richmond

Events to create information

packs and HTML emails for

each event and colour coded

to the relevant subject area.

Individual users in each sales

team were set up to access,

personalise and send out

emails and packs.

A really efficient process that

has enabled Richmond Events

to make significant savings on

their marketing costs.

The sales teams can get

relevant information to their

prospects within minutes of a

telephone conversation,

professionally presented for

maximum impact.

Richmond Events organises strategic business forums on

cruise ships and land based venues.

Richmond Events

The key to reacting to a used car

enquiry is expediency and relevance.

BMW needed a way to get back with

the right car for the potential

customer. Combined with knowing

the best time to follow up.

Digi-products built a customised digital marketing

system fully integrated into BMW’s CRM platform.

Dealer sales staff take an enquiry on a used car, log in

to the system, select the vehicle and input customer

name and email address. The system automatically

creates a multi-format brochure about the car.

Instead of expecting the customer to search the web to find the car details, the system quickly

delivers high-quality, professional used car brochures that promote BMW, the dealer, and the car.

The customer receives what they need while they are still enthusiastic about the car.

As well as selling new cars through their dealer network, BMW

UK support and encourage sales of used BMW cars with

benefits to the brand and the dealer network.

BMW – Used Car Brochures

At the first point of contact with a customer

Exor would provide an overview of the process

on an interactive CD-Rom.

However, updating these CDs was costly and

inflexible.

Digi-products provided Exor with a digital

marketing system with branded templates that

allowed them to create their own interactive

presentations quickly and easily, removing the

need for CD production. The system also allowed

Exor to send personalised, professional-looking

e-mails to prospects.

Exor was able to make significant cost savings through being able to create their own interactive

presentations, and to send them out electronically. Exor have also benefited from Digi’s reporting

which has allowed them to know which users are sending out which materials, and consequently

monitor and improve performance across the team.

Exor specialise in helping potential suppliers and contractors

to local authorities become accredited to allow them to supply

the public sector.

Exor

MAX Marketing need to

maintain regular contact with

existing clients and prospects.

They need to keep in touch

with a wide client base and

promote how MM can provide

solutions to help their

business.

MAX Marketing use our digital

emailing tool to build their

business. New ideas and

opportunities can be quickly

passed on to customers and

prospects and the Digi-alert

facility enables Max Marketing

to focus their follow up efforts

where people have clicked the

links in their email.

A fast and efficient way for

MAX Marketing to maintain

regular contact with their

client base and provide an

immediate ‘respond-to-

enquiry’ tool to build positive

impressions with new

opportunities.

MAX Marketing provide marketing advice and services to

SME’s in Central Southern England.

MAX Marketing

Differentiation is key,

Mercedes-Benz Corporate

London needed to provide

innovative ways of

communication with customers

and end-users.

Making things as easy as

possible for them to

communicate unique offers to

end users is key.

We created a custom Digi

system for Mercedes-Benz to

build product and brand

brochures suitable for the

corporate audience.

Each is easily personalised to a

client e.g. the IBM Employee

Benefits Programme and every

enquiry can receive a

personalised branded email

instantly.

A really fast and remarkable

way to impress customers in

this demanding and

competitive market.

High-quality emails linked to

professional electronic

brochures personalised to

each client and all updated

online by Mercedes-Benz.

The Mercedes-Benz Retail Group, developing corporate sales opportunities

and helping user choosers to select a Mercedes-Benz

rather than another brand from a list of choices.

Mercedes-Benz Corporate London

Producing professional

property details in house

proved to be time consuming

and costly.

JLL needed a way to produce

consistent, professional

brochures for print, and

increasingly, email.

Digi-products developed a

system for JLL.

This allows them to create

full sets of marketing

materials for around 20 new

properties each day,

produced in house and

utilising existing plan and

specification PDFs.

Less time is spent

producing the brochures

and at a reduced cost.

The materials are

produced faster than ever

with consistent

presentation. Thus

maintaining their brand

identity.

JLL are commercial estate agents specialising in retail and

commercial property nationwide.

Jones Lang LaSalle

BMW produce a fantastic

Corporate News hard copy

brochure. Print volumes are

massive and increasingly

customers want it in digital

format.

They needed a suitable digital

version, that can be used again

and again at no extra cost.

Digi-products delivered an

online digital version.

100% replication of the

printed brochure with

electronic versions available

24 hours a day. Unlimited

versions can be created in

minutes by BMW from any

PDF.

More people are viewing

BMW Corporate News than

ever before.

It provides an excellent way

for major corporate

customers to spread the

BMW message to their end-

users.

BMW Corporate Sales in the UK.

BMW - Corporate Newsletter

Colas produced large numbers

of hard copy case study PDFs,

plus other promotional

marketing materials. Cost

prohibitive, relatively inefficient

and could really benefit from a

better way of doing things.

A digital marketing system customised to Colas. Includes

their own branded templates that sales staff )without design

expertise) use to dynamically generate electronic marketing

material for emailing to prospects on their database.

All Digi-products systems provide e-mail alerts back to the

sales teams. Knowing exactly the moment the prospect

interacts with Colas content provides a great prompt to

make a follow up to a hot prospect.

Colas can now communicate with customers in a far more efficient and relevant way. Producing

case studies is much easier, with new ones being added and sent every day.

Colas Limited operates throughout Great Britain as a service

provider to the highways and airfields sectors.

Colas

Digi-products Ltd The Garden House

Sulham Lane

Sulham

Reading

RG8 8DT

United Kingdom

T: +44 (0) 118 9841567

E: info@digi-products.com

W: www.digi-products.com

Try our demo! - demo.digi-products.com