Planning Session: September 26, 2013

Madison Club, Madison, WI

WISCONSIN NEWSPAPER ASSOCIATION

Associa'on   Founda'on   Services  

These  three  en''es  began  holding  board  mee'ngs  together  in  2011  

ASSOCIATION FUNCTIONS

Government  Rela'ons   Public  No'ce  

WNA  Member  Services   Public  Profile  

WNA  Administra'on  Oconomowoc

Waukesha

WAUKESHA

MILWAUKEE

Milwaukee

Greenfield

HalesCorners

Cudahy

S. Milwaukee

Oak Creek

GreendaleFranklin

Wauwatosa

WestAllis

Sussex

Hartland

Elm GroveNew Berlin

Mukwonago

Muskego

Dousman

MenomoneeFalls

Brookfield North Shore Communities Includes Bayside,

Brown Deer, Fox Point,

Glendale, River Hills,

Shorewood, Whitefish Bay

WAUKESHA

OconomowocWaukesha

See inset below for Waukesha and Milwaukee counties.

County Seat!

Southwest Region

SoutheastRegion

Northeast Region

NorthwestRegion

!e WNA Board is made up of eight directors and seven o"cers. For election purposes, the state is divided into four geographical regions. One weekly newspaper representative is elected from each region and representatives from four daily newspapers (in any region) serve as directors on the board.

Customized  Newspaper  Adver'sing  

GOVERNMENT RELATIONS

Advocacy,  legisla'on,  educa'on  

WNA  Government  Rela'ons  CommiHee  

Wisconsin  Freedom  of  Informa'on  Council  

Capitol  Correspondents  Associa'on  

Public  Profile  

Associa'on  

PUBLIC NOTICE

Associa'on  

WisconsinPublicNoticesWisconsinPublicNoticeswww.wisconsinpublicnotices.org

A public service provided by this Newspaper and the Wisconsin Newspaper Association

To know more read the public notices in today’s newspaper or go to

T

Wisconsin Government Keeping You Informed

Public  No'ce  Website  

Statewide  No'ces   Searchable  

MEMBER SERVICES

Associa'on  

Legal  Hotline  

Postal  Hotline  

Industry  News  &  Informa'on  

Creden'als,  Photo  ID  Badges  

Customized  Newspaper  Adver'sing  

PUBLIC PROFILE/PARTNERSHIPS

Associa'on  

WNA  

Government  leaders  &  agencies  

Industries,  Associa'ons  

Educa'on:  Public,  members,  future  

journalists  Interest  Groups  

Communi'es  

WNA  Badger  Award  

WNA ADMINISTRATION

Associa'on  

WNA  Boards  

WNA  Execu've  Director,  Staff  

Contracted  services   Vendors  

Collabora'ons  &  partnerships  

CUSTOMIZED NEWSPAPER ADVERTISING

Na'onal,  regional  display  ads  

Wisconsin  2x2,  2x4  networks  

Classified  network  adver'sing  

WNA  Services  

FOUNDATION FUNCTIONS

Industry  awards,  contests,  recogni'on   Events,  networking  

Educa'on   Public  Profile  

INDUSTRY AWARDS, CONTESTS, RECOGNITION

Founda'on  

BNC:  Professional,  college,  high  school  

Scholarships:  Professional,  college,  high  school  

Wisconsin  Newspaper  Hall  of  Fame  

Memorial  Pylon  at  Trees  for  Tomorrow  

EVENTS, NETWORKING

Founda'on  

WNA/AP  Annual  

Conven'on  and  Trade  Show  

Trees  Retreat  and  Memorial  

Pylon  

EDUCATION

Founda'on  

In-­‐person  training  sessions  

Webinars:  Online  Media  Campus  &  Local  Media  Associa'on  

WNA  Summer  Internship  Program  

Bart  Brown  Mentoring  Program  for  High  School  Advisers  

PUBLIC PROFILE/PARTNERSHIPS

Associa'on  

WNA  

UW-­‐Madison  Center  for  Journalism  Ethics     Wisconsin  

Center  for  Inves'ga've  Journalism  

Wisconsin  FOIC,  

Watchdog  Awards  

Associated  Press  

Wisconsin  AP  Managing  Editors  

Wisconsin  News  

Photographers  Associa'on  

Society  of  Professional  Journalists  (Madison  &  Milwaukee)  

Mid-­‐America  Press  Ins'tute  

&  APME  

Rabin  Youth  Arts  Awards  

Kohl  Founda'on  Fellowships  &  Scholarships  

SERVICES FUNCTIONS

Wisconsin  News  Tracker  

Wisconsin  Newspaper  Archive  

Managed  Services:  

Utah,  Indiana  

Services  

WISCONSIN NEWS TRACKER

Newspaper,  broadcast  and  web  monitoring  

Media  Analysis  

News  Release  Distribu'on;  GistCloud  

WNA  Services  

WISCONSIN NEWSPAPER ARCHIVE  

WNA  Services  

Digi'zed  newspapers  da'ng    back  to  2005  

Free,  searchable  access  for  

members  to  their  archived  content  

Member  rates  for    eEdi'on  services  

Member  rates  for  eTear  services  

Wisconsin  News  Tracker  

News  monitoring  &  related  services  

Paywalls  =  Growth  Poten'al  to  New  

Markets  

Contracts  for  access  

Wisconsin  Historical  Society  &    Department  of  Public  Instruc'on  

Paywalls  =  Growth  Poten'al  to  New  

Markets  

Public  No'ce  Website  

Searchable  site;  preserves  no'ces  in  newspapers  

Public  No'ce  Alerts:  Email  &  

SMS  

WISCONSIN NEWSPAPER ARCHIVE  

WNA  Services  

•  WNA  members  donate  content  to  associa'on      •  Former  “clipping  service”  content  was  collected,  cut  by  hand  and  mailed  via  USPS  un'l  2005  

 •  In  2005,  need  for  digital  public  no'ce  website  was  met  via  revenue-­‐sharing  agreement  with  ArcaSearch  •  Content  is  coded  WNAXLP,  collected  and  posted  online  

to  statewide,  searchable  site  •  Process  also  modernized  the  clip  service  into  electronic  

news  tracking:  Email  delivery  

     

WISCONSIN  NEWSPAPER  ARCHIVE  

WNA  Services  

•  2009-­‐10:  WNA  contracts  with  Wisconsin  Historical  Society  and  Department  of  Public  Instruc'on  

 •  In  2010,  partnership  with  Universal  Informa'on  Services  adds  broadcast,  internet  monitoring  and  media  analysis  to  rebranded  to  become  WisconsinNewsTracker  

     

WISCONSIN NEWSPAPER ARCHIVE

WNA  Services  

•  2011:  WNA  Services  Board  agrees  to  seek  new  vendor  and  end  revenue  sharing  with  ArcaSearch    

•  2012:  Contract  signed  with  new  vendor,  Tecnavia          

ARCHIVE REVENUE SOURCES

WNA  Services  

Wisconsin  News  Tracker,  Utah  &  Indiana  

WHS  &  DPI,  new  opportuni'es  due  to  paywalls  

NEW  SOURCES!  

WHY ARE WE HERE?

WNA  Services  

Explore  untapped  poten'al  • WNA  has  historically  led  the  way  • No  other  state  pursuing  opportunity  • The  technology  is  available  • New  opportuni'es  due  to  paywalls  

WHY ARE WE HERE?

WNA  Services  

Addi'onal  opportuni'es  • Par''ons  of  the  archive  (ancestry.com,  law  firms,  addi'onal  markets)  

• Universi'es,  researchers  • Library  of  Congress  

MAXIMIZING THE ARCHIVE

WNA  Services  

Statewide  e-­‐Commerce  Portal  • WNA  can  build,  administer  through  Tecnavia  

• New  opportuni'es  due  to  paywalls  • Consumers  search,  buy  newspaper  content  online  

TOGETHER WE ARE BETTER

WNA  Services  

Concept  similar  to  newspaper  associa'on  adver'sing  networks  • Tecnavia  can  build  it  • WNA  administers,  covers  costs  • Members  contribute  content,  receive  a  revenue  share  in  return  

NEXT STEPS

WNA  Services  

Challenges  • Cost  to  set  up,  administer,  maintain  • Staffing,  equipment,  bandwith  

• Exis'ng  contracts  for  content  • Agreement,  par'cipa'on  among  members  

NEXT STEPS

WNA  Services  

Time  to  get  to  work!