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Intro to Personal Branding by Kristian Andersen & AV Adaptation v0
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BRAND YOU ®INTRO TO PERSONAL BRANDING
por Kristian Andersen, Adapted by Andres VelasquezOriginal: Kristian AndersenAdaptation: Andres Velasquez
A BRAND IS
NOT A LOGO
A BRAND IS A COLLECTION OF
PERCEPTIONSIN THE MIND OF A CONSUMER.
BRANDS ARE BORN OF
EXPERIENCEAND REFLECT
REPUTATION
NONE OF THESE ORGANIZATIONS TREAT THIER BRAND AS AN
AFTERTHOUGHT, RATHER IT SERVES AS THEIR KEY
DIFFERENTIATOR.
BUT THOSE ARECONSUMER BRANDS
NOT PEOPLE.
Personal brands allow individuals to differentiate
themselves by consistently articulating
and leveraging their unique value proposition.
WE ARE ALL
BRANDS
If you’re not branding
yourself, you can be
assured that others are
doing it for you.
IT’S A
BRAND YOU®
WORLD
AND JUST BEING GOOD
ISN’T GOOD ENOUGH
SIMPLE UNIQUE FOCUSED
A LESSON FROM
THE KITCHEN
THE KITCHEN
THE DINING ROOM
(The Craft / What You Know)
(The Delivery / How You Share It)
WE’RE ALL IN THE
CONTENT BUSINESS
GETTING TACTICALGETTING TACTICAL
Why Employers Should CareStrong personal brands add value to corporate brands!
• Publicity & Visibility
• Build Organizational Credibility
• Increased Engagement Levels
• Expands Influence
• Human Connection to the Organization
• Halo Effect (which works both ways)
5 QuestionsQuestion #1 : What are your goals?
Question #2 : What do you value?
Question #3 : What are you passionate about?
Question #4 : What motivates you?
Question #5 : What makes you remarkable?
5 RulesRule #1 : Be Diligent
Rule #2 : Be Consistent
Rule #3 : Be Relevant
Rule #4 : Be Interesting
Rule #5 : Be Yourself
5 StepsBuilding lasting, effective personal brands takes time and there is no one-size-fits-all process.
Step #1 : Take Inventory
Step #2 : Develop a (Brand) Plan
Step #3 : Craft Your Identity
Step #4 : Choose the Right Tools & Channels
Step #5 : Measure & Repeat
Tools & ChannelsTools & Channels:You have to use them to understand them• Web sites• Blogs / micro-blogs• Podcasts• Social networks (Facebook, Ning, Linked-In, Twitter)• Events (create your own or hijack one)• Off-line & alternate publishing• The media
Don’t Forget to:• Make yourself findable (SEO, social networks, etc.)• Connect everything• Cultivate relationships w/ the press, peers, competitors, etc.• Donate your expertise to a cause• Develop a visible platform• Start & join conversations
“We are CEOs of our own companies: Me
Inc. To be in business today, our most
important job is to be head marketer for the
brand called you”
Tom Peters
Twitter: kristianindy
eMail: [email protected]
LinkedIn: linkedin.com/in/kandersen1
Web: kaplusa.com