THE NEW YORK TIMESINNOVATIVE. ENGAGING. UNRIVALED.

EXTENDING GLOBAL REACH

WITH THE WORLD’S MOST

DECORATED AND HIGHLY

RECOGNIZED MEDIA BRAND

Cover property located in: Auckland, New Zealand

Since 1851 The New York Times has been dedicated to providing exceptional depth of quality news and information surrounding the most important issues on a local, national and global level. Having won more Pulitzer Prizes than any other paper, the Times has consistently set the bar that leading news brands aspire to. With nytimes.com now serving 700 million pages per month, they have successfully applied the same lofty expectations and meticulous standards to the digital world that they continue to do in print.

Our brand will blend exclusivity, dominance and new trail-blazing technology to reach The New York Times’ global audience. Our 2014 plan in total is expected to deliver nearly 300 million media impressions, utilizing a 360-degree approach that aligns strategy, opportunity and tactics through a variety of cross-platform and multiple evergreen placements. Employing behavioral targeting via audience extensions and re-targeting, this plan incorporates the following:

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TIMES VIDEO “Sight, Sound and Motion” is NYT’s mantra for 2014…To meet the needs of its audience the NYT has looked to video journalism to tell their stories in a very effective manner. Posting nearly 250 pieces of video con-tent per month, the NYT challenged their tra-ditional boundaries. The result is “TimesVideo” and the Sotheby’s International Realty brand is a launch partner of this innovative venture.This custom video platform provides us with an EXCLUSIVE branded playlist found within the HOME Channel and integrates our listings directly within a video environment… an envi-ronment that is being demanded by the global audience of the NYT.

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REAL ESTATE GATEWAY Each year, our brand demands inno-vation from the NYT…and in 2014 we maintain that goal by launching the real estate brand unit. This first-time-offered, 100% share of voice advertising feature – across both U.S. and global Real Estate Section Homepages - expands to a full page width upon user initiation. Expected to deliver 189 million media impressions in 2014 alone, this innovative ad unit allows our brand to continuously update select, pre-miere listings at the gateway of the world’s oldest and most respected Real Estate property section.

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NYTIMES PROGRAMMATIC As a first time offering of the NYT, programmatic buying combines premium inventory and business technology segments to access the publication’s ENTIRE real estate reader-ship of nearly 20 million people per month. This full-year program is platform agnostic–helping us target potential clients across PC, mobile, tablet and video.

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TARGETED, RUN-OF-SITE BANNER ADS Rounding out our media plan is the execution of stra-tegically placed banner ads appearing throughout the NYTimes website that when combined will deliver 6 million media impressions.

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REAL ESTATE SLIDESHOW SPONSORSHIP Our ongoing EXCLUSIVE sponsorship of the NYT real estate slide shows provides high-impact branding and lead generation for featured listings. Designed to drive an estimated 180 million media impressions worldwide, this 100% share of voice ad unit incorporates listings for sale at the beginning and end of the slideshow while consistently deliv-ering click through rates averaging (1.14%) more than 10 times above internet benchmark levels. The highly engaged slideshow audience com-pletes the entire slideshow 90% of the time.

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GREAT HOMES & DESTINATIONS Fixed and EXCLUSIVE placement within the Great Homes and Destinations search results page adds another element to drive incremental brand awareness and leads for the listings that are featured. The featured ad unit is dynamically updated and designed to deliver 23 million media impressions.

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PROPERTY LISTINGS As the #1 website driver to sir.com, all property listings featured on sir.com are automatically fed to NYTimes.com. Reaching over 8 mil-lion unique monthly visitors, we provide targeted, global awareness for our listings, delivering 16 million media impressions around the globe.

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All property listings featured on SIR.com are automatically fed to NYTimes.com.

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PRINT Reaching the global audience that turns to the award-winning magazines of the NYT is another critical element to our strategy. Therefore, our brand maintains a print ad rotation schedule with select New York Times magazines designed to reach 7.6 million travel and lifestyle connoisseurs of life around the world.

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A MATCHLESS OPPORTUNITY Our network’s branding and listing exposure elements will be served up on NYTimes.com in a relevant, timely and individual basis providing a consistent and matchless opportunity to showcase the homes we represent to millions of global NYTimes.com visitors each month. In fact, our 2013 plan in total is designed to drive nearly 300M media impressions with powerful global reach:

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NYTIMES.COM | COUNTRIES

TOTAL UNIQUE VISITORS

TOTAL PAGES

VIEWEDTOTAL VISITS

United States 30,473,736 174,588,754 538,980,000

Canada 2,093,387 8,493,693 20,042,000

United Kingdom 1,927,576 5,925,580 2,031,000

Australia 889,870 2,943,267 5,616,000

India 1,251,764 2,498,609 4,508,000

France 564,480 2,152,719 1,325,412

Germany 638,570 2,118,996 5,358,000

Japan 332,463 1,691,920 3,307,000

Brazil 505,502 1,266,426 3,163,000

Netherlands 341,889 1,119,157 2,415,000

Italy 308,274 1,103,184 5,036,000

Singapore 230,382 1,043,743 1,935,000

Israel 143,054 992,807 1,991,000

Spain 255,735 867,696 2,424,000

Ireland 228,639 803,065 1,073,000

Mexico 231,735 799,194 2,001,000

Switzerland 157,097 618,337 1,918,000

Norway 134,440 554,522 556,000

Belgium 187,045 539,259 1,003,000

Argentina 155,093 487,512 920,000

NYTIMES.COM | COUNTRIES cont inued

TOTAL UNIQUE VISITORS

TOTAL PAGES

VIEWEDTOTAL VISITS

Denmark 107,864 464,599 10,894,000

Sweden 218,160 461,031 898,000

Finland 110,612 448,115 749,000

South Africa 161,475 435,902 782,000

Turkey 200,360 411,542 960,000

Poland 166,325 392,245 622,000

Philippines 227,854 388,676 634,000

Thailand 112,365 383,993 710,000

Malaysia 240,886 373,733 814,000

Hong Kong 174,684 371,536 1,915,000

Russian Federation 144,250 358,075 784,000

New Zealand 210,835 357,648 1,126,000

Vietnam 111,283 299,057 614,000

Portugal 95,049 282,674 459,000

Indonesia 112,384 225,025 430,000

Taiwan 132,278 195,767 1,314,000

Chile 42,000 191,205 389,000

Venezuela 34,252 156,535 369,432

Colombia 70,264 141,256 511,000

Puerto Rico 43,345 84,474 432,000

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NYTIMES.COM | REGIONS

TOTAL UNIQUE VISITORS

TOTAL PAGES

VIEWEDTOTAL VISITS

North America 32,567,123 183,082,447 559,022,000

EMEA 6,109,463 20,049,505 41,334,000

Asia 4,038,223 10,772,974 22,923,000

Latin America 1,093,746 3,126,602 7,612,000

NYTIMES.COM | METRO AREA

TOTAL UNIQUE VISITORS

TOTAL PAGES

VIEWEDTOTAL VISITS

New York 1,964,000 6,630,788 11,710,000

Los Angeles 992,000 1,632,165 9,577,000

Chicago 611,000 1,286,347 5,440,000

Philadelphia 484,000 1,188,251 4,545,000

San Francisco/Oakland/San Jose 533,000 1,921,196 4,311,000

Washington, DC 521,000 730,315 4,098,000

Boston 587,000 1,706,067 3,972,000

Dallas/Ft. Worth 310,000 734,708 3,699,000

Atlanta 314,000 714,579 3,486,000

Houston 260,000 568,943 3,271,000

Minneapolis/St. Paul 251,000 611,965 2,790,000

Seattle/Tacoma 306,000 1,130,250 2,686,000

Tampa/St. Pete/S'sota 204,000 464,249 2,666,000

Detroit 210,000 515,563 2,635,000

Phoenix 268,000 593,617 2,631,000

Miami/Ft. Lauderdale 202,000 587,096 2,535,000

Denver 235,000 503,424 2,352,000

Sacramento/Stockton/Modesto 232,000 523,780 2,214,000

Orlando/Daytona Beach/ Melbourne

192,000 543,793 2,149,000

Cleveland 177,000 376,927 1,985,000

NYTIMES.COM | METRO AREA cont inued

TOTAL UNIQUE VISITORS

TOTAL PAGES

VIEWEDTOTAL VISITS

Portland, OR 253,000 625,655 1,884,000

Baltimore 268,000 375,671 1,850,000

St. Louis 196,000 626,626 1,689,000

San Diego 148,000 419,935 1,617,000

Pittsburgh 159,000 381,343 1,549,000

Raleigh/Durham 112,000 285,987 1,505,000

Indianapolis 112,000 317,789 1,501,000

Charlotte 125,000 304,764 1,492,000

Hartford/New Haven 196,000 442,504 1,453,000

Salt Lake City 81,000 154,819 1,417,000

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© MMXIV Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.