Intro to Marketing

Mr. Bernstein

Class Outline

September 4, 2014

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Intro to MarketingMr. Bernstein

Course GoalsTeach basic marketing concepts used by businesses

to influence customer purchasesDevelop understanding of marketing theories and

concepts Apply this knowledge in marketing strategies

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• 1. Course Outline– A. Basic Marketing Concepts– B. Marketing & Athletics– C. Promotions– D. Publicity– E. Pricing– F. Distribution– G. Marketing Research– H. Brand Management– I. Class Project

Intro to MarketingMr. Bernstein

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• 2. Textbook– A. Marketing Essentials, 2009, Glencoe

Intro to MarketingMr. Bernstein

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• 3. Classroom Routine– A. Daily Structure– B. Behavior– C. Electronic Devices

• 4. Grading– A. 20% Quizes / 20% Exams / 30% Projects / 20% Homework / 10% Class

Participation• 5. Makeup Policy

– A. Tests and Quizes must be made up following day– B. Plan ahead

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• 6. EI (Extra Instruction)– A. Before or After school – arrange with me– B. Extra effort will be considered

• 7. Additional Opportunities– A. Investment Club– B. Business Academy– C. FBLA

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• 8. Evacuation Procedure

Intro to MarketingMr. Bernstein