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Systematic Evaluation Of Product Ideas

Prioritisation Of Product Ideas

Multi-Generation Product Planning

uction

Redundant Developments: 10% Savings

Standardised Management Reporting

Faster Time To Market

Advanced Development: 15% Budget Red

Innovation Management: Precondition for lasting successes of companies Innovation ability today is the key to secure the long term competitiveness of a company in the market. Because the life cycles of products are becoming shorter and shorter, the factor "Time to market" is important in competition, which is crucial for success or failure of innovations. The innovation process contains the following sub-processes: Idea&Request

Management

Business Case Portfolio RoadmappingDevelopment Management

• Idea & Request Management

BCD PFM RM IRM

• Business Case Development

• Portfolio Management

IntraPRO INNOVATION • Roadmapping

IntraPRO INNOVATION™ is the XWS solution family for web-based innovation management. This solution family offers you optimised tools for recording an idea of a product, transferring it into production and even for continuous further development – for all industries and company sizes! All applications within IntraPRO INNOVATION™ are modular and are completely aligned with each other. IntraPRO INNOVATION™ is successfully in use at our reference customer Continental Auto-motive GmbH (formerly Siemens VDO Automotive AG) as well as at several medium-sized enterprises.

Business Case Development

during the successful pre-selection of ideas. This makes the balancing act between a necessary strict sorting and the risk of pre-mature sorting out of promising ideas easier - the optimal and easy entry into the innovation process!

Business Case Development is a method for system-atically examining innovations for their possible market acceptance and other economical aspects. Before an innovative product is to be launched into the market, many ideas will be pursued, sometimes caus-ing unnecessary work and time delays. Business Case Development (BCD) provides the pos-sibility to enrich relevant ‘chosen-product’ ideas, evolved out of the Ideas Management, with market and product data, allowing further examination. BCD is based on a flexible multi-level selection proc-ess, in which an interdisciplinary team of "gate keepers" performs project evaluations due to available informa-tion. On the basis of this method, non-promising prod-ucts can be eliminated in an early stage concentrating development on innovative products only in order to position them fast and successfully into the market. Highlights:

Early recognition of flops Transparent evaluation process Interdisciplinary cooperation

Result With BCD, process-orientated software is used,

enabling a systematic procedure along a flexible multi-level selection process in order to pursue suc-cessful innovations.

IntraPRO INNOVATION™ - Interactions within the solution process The XWS solution process IntraPRO INNOVATION™ supports and provides the possibility to standardise all processes for new innovations. By creating new ideas inside the production process or making substantial changes to existing products, these will be automatically implemented into the Ideas Management or be transferred to the Business Case Development. At a specific time, a comparison of various decision criteria, e. g. development funds, market potentials, etc. is made for all business cases. Different methods for calculations and characteristic numbers are used in this process. In this way the Portfolio Management provides a substantial decision-making basis for the further pursuit of a business case and for the necessary allocation of funding. Following the portfolio analysis, necessary measures need to be taken in order to reach the next stage in the business case. After a complete business case run, decisions need to be made about the serial development and the following production. However, with this step a business case is not necessarily complete, as the production and market requirements can provide further improvements and extensions.

Idea & Request Management

In Ideas Management, ideas and requests are re-corded, categorised, rated and preselected. The more ideas, proposals and improvement suggestions are collected, the better the system works. For many companies, however, especially this early phase of the innovation process is a problem. Either ideas are rated intuitively, "on a gut level" or hundreds of ideas are subjected to a too complex evaluation at this early stage. With Idea & Request Management (IRM) you are of-fered a solution that allows you to screen, bundle and select innovative ideas effectively. Only ideas which meet predefined minimum standards are selected and transformed into "Business Cases", which then are enriched with market and production data later on. Our module Business Case Development will support you during that process. Highlights:

Open innovation Clustering of ideas, structured search Document attachments

Result With IRM you get a software tool that supports you

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Portfolio Management is a method for the systematic evaluation and prioritisation of the entire development portfolio. The goal is the proper allocation of develop-ment funds and the election of appropriate products. Usually, it is not possible to provide all innovations with development budgets simultaneously. The big chal-lenge, therefore, for companies is to evaluate product chances precisely and to reach objective decisions for the product portfolio. The Portfolio Management (PFM) solution is a strategic planning software which can prognosticate costs, profits and risks. In this way, it is possible to evaluate all planned products and projects in regular intervals and to have a continuous overview on the entire portfolio. Highlights:

Strategic focussing of R&D funds Tactical selection of business cases graphical visualisation with Scenario techniques

Result PFM provides software to select and prioritise

innovations appropriate to a company’s strategy and which are realisable within existing budgets.

I n n o v a t i o n P

Business Case DevelopmIdea&RequestManagement

Port

Road

Roadmapping is a method of product planning through the product generations. It helps to plan and control product life cycles starting with new developments, through the different product generations and including follow-up products or to the end of the production. The method supports the evolution of products, services and technologies through the generations and along the entire product life cycle. The solution is applicable for all companies in which several product developments – often for several generations – are to be coordinated to enable the product innovations to be placed "in time" in the market. Competition observa-tions, market analyses, trend scouts, customer feed-backs or any innovative ideas are the criteria, all of which can be embedded into temporal as well as stra-tegic operational processes. Each enterprise unit can define independently which single developments are to be illustrated in their own cumulated roadmap. The technologies used provide an overview of the innovative developments in the com-pany: new trends to be built up and increased, as well as products to be decreased and eventually replaced. Highlights:

Quick overview of product plannings Intuitively editing of roadmaps PDF and Powerpoint reports

Result RM allows staged multi-generation planning and visu-

ortfolio Management

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folio Man

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Roadmapping

n of all development projects (e.g. products, lies, parts, technologies). It provides an over-

the enterprise’s entire strategic product plan-oth from internal and external view-points as a forecast of the future product portfolio.

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Market Introduction

IntraPRO INNOVATION™: Your benefits

Idea&Request Management

.

Motivation of employees

IRM encourages the active participation of all em-ployees of a company, and the innovativeness of the company is actively supported. Everyone is part of the company, and from now on every opinion is heard during the planning of new products, processes or services. Entry is facilitated by a user-friendly and simple usability of the software and a promptly feedback on the proposals submitted. Better quality of ideas

Through the involvement of the responsible de-partments/employees an objective evaluation and selection of ideas for the idea manager is possible. This avoids that a subjective opinion of a depart-ment has an undue influence on the implementa-tion of an idea.

Well-founded choice

Idea Management with system: For the filtering of the proposals, competent personnel from the rele-vant departments and specialist idea managers is responsible. Their expert opinion stands for an objective and accurate assessment of ideas. The employees are supported by a state-of-the-art evaluation scheme, which enables a uniform, rapid and thorough analysis of ideas. Expanding the idea pool

In addition to the ideas generated by employees, IRM also offers the possibility to customers and suppliers to let your idea pool grow quickly. Due to the rapid implementation of external re-quests, satisfaction of your partners will increase. At the same time, costs for complaint managementand market research will drop.

Business Case Development

Furthermore, budgets are allocated at the gate to the next phase. Evaluating the innovation prospects in each gate re-view reduces the risk of unprofitable investments.

Picture: The business case is based on a multistage selection process for a product idea.

Market success through market-driven products The right product, at the right time, at the right place -these are the basic requirements for a successful company. To achieve these goals, accurate know-ledge of the market is paramount. In BCD, the business case is enriched with various information, e. g. competition analyses, feasibility studies, costs of the prototype development, invest-ment plans, marketing plans, etc. The most strategic advantage is to obtain the best possible insight into the innovation-process. Saving of time and costs

BCD consists of a targeted product development process, ensuring a timely input of all necessary information. It increases the efficiency and lowers costs and the cycle time.

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Picture: Tracing the complete idea history Comparability of ideas

The collection of ideas is carried out using the same criteria and structures. This offers the great advantage that you can compare and evaluate different ideas to each other easily.

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Faster going market

The selection process can help to drastically reduce the through-put of product developments, for the following reasons: • Products need to fulfil, in the idea and planning

phase, high requirements, otherwise these would be eliminated.

• The time delay for the internal know-how transfer from the development division to production planning will be significantly reduced.

Since development projects are always under the pressure of time-to-market, it is important that the necessary information for an in-depth evaluation of a business case is available at a set time.

voiding redundant development

ll ideas are stored and archived centrally. As a re-ult, transparency is created for your employees in egards to existing idea proposals.

his prevents that the persons in charge have to re-iew an idea twice. In addition, substantial synergy ffects for the current concept proposal are generated y the detection of similar ideas.

lobal purposes

he scope of IRM is not limited to individual sectors, ince ideas are everywhere!

n addition, IRM offers effective support in the man-gement of problem areas such as complaint han-ling, collection of customer needs as well as sup-orting the service area or distribution.

icture: Screenshot of a market share of a product innovation ssuming best, worst and most-likely case scenarios

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Visualisation of the development portfolio PFM visualises and evaluates, in the portfolio reviews, your entire product and development portfolios and indi-cates how the business cases are to be inserted into a company.

Picture: "Target Fulfilment" – View of presentation to determine if the goals (Turnover, Development Costs) for the selected products will be achieved.

Turnover planning

Marketable innovations secure the future of a company, but minimise profit during the develop-ment phase. However, as the portfolio review in-cludes the development costs and also the ex-pected “break-even” profits and the turnover poten-tials of business cases, PFM is a strategic instru-ment for the planning of future turn-overs.

Resource planning by comparison

The business cases which are evaluated in the portfolio reviews are all developed following the same criteria and structures. The advantage of this is that they can be compared and easily evaluated in the portfolio review.

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oadmapping

ortfolio Management

IntraPRO INNOVATION™: Your benefits

Visualised, strategic product planning

RM is a software enabling compact and clear visu-alisation of product planning over generations. Better overview and less temporal effort

With RM, it is not necessary for each development department to design their own roadmap to give an overview of the complete product strategy. With "one click" all information is available to con-nect the planning of all development departments and company divisions into one whole picture. With RM, the planning process is accelerated and is more compact.

Picture: Visualisation of a RM Product Roadmap over generations

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Picture: user-definable configuration of objects and attributes in the roadmap visualisation

More planning security

RM provides the ability to generate product road-maps including visualisation of products in differentscenarios, i. e. which new features or new technol-ogy should be integrated, and when or in which generation? Also, which market/customer’s re-quirements are more important, in order to obtain the maximum secure-planning over several pro-duct generations. In RM, various roadmaps (product roadmaps, component roadmaps, technology roadmaps, etc.) can be designed in each department. These are accumulated in ascending order. The planning is done in such a way that no detail can be left out.

echnology and innovation reports

or each product roadmap all used and new techologies and features can be described and ad-inistered. RM offers also a quick overview of alllanned innovations in the product development for instance, Innovation Pipeline Report).

Picture.: „Balancing“ - comparison of Business Cases based on different scenarios

rioritisation of innovations

FM enables prioritisation and selection of high-uality products and projects. The risk of wrong evelopments is minimised. Development resources an be assigned purposefully

ptimal product portfolio by objective decisions

ortfolio reviews are comprehensive and holistic. hey are based on the ratings of the gate reviews

hat are normally conducted for each product sepa-ately and substantially.

n the portfolio reviews that you make with PFM, youan look at projects and products together to com-are them, and thereby control the balance of the ortfolio (the ratio of product ideas and product im-rovements respectively, the ratio of product ideas ith high and low risk respectively), as well as the

ocus on the company's goals.

XWS Cross Wide Solutions GmbH The XWS GmbH offers innovative solutions in the client and server environment. Another emphasis is placed on web based software solutions. Apart from application development, our specialists can also advise the customer. High standards are set for our customer- and future-orientated solutions. As a company which is ISO 9001 certified and a Microsoft Certified Partner we always place great emphasis on quality and service. Our customer relations are de-signed for a long term cooperation. We will maintain a cooperative relationship with our customers. XWS is on the market since 1998 and is made up of two Profit Centers: XWS IT-Services offers highly qualified specialists for medium and long term development projects of its customers. Since 2002 we have the license for temporary provision of labor. The main topics are: Production of digital maps for the use in permanently installed or portable navigation devices Development of data compilers for the processing of navigation data Web based application development Embedded hardware and software-development

XWS eBusiness Solutions develops innovative and strategic IT-solutions for e-business based on the most modern technology. In Projects, customer specific applications are developed and deployed in companies. In this case, the focus is set

on client-server applications and web based solutions.

Consulting is based on our IT-know-how and our knowledge about processes in e-business. We support companies at efficient process design or process adjustment.

Special products have been developed for different areas of application of strategic management, development and distribution. One of these solutions supports the innovation process inside the company in the sub processes:

Idea & Request Management (IRM) Business Case Development (BCD, based on a multi-level selection process) Portfolio Management (PFM, on basis of the Scenario technique) Roadmapping (RM, based on the Multi Generation Product Planning method)

Our solutions are useable for corporations of all sectors and sizes as well as in the civil service. Technically, they are built on the Microsoft ASP.NET technology. XWS is DIN EN ISO 9001 certified since 2001.

XWS Cross Wide Solutions GmbH Donaulände 20a D-93055 Regensburg Germany E-Mail: info@xws.de Web: www.xws.de Phone: +49 941 26 0 27 - 0 Fax: +49 941 26 0 27 - 199 Your contact for IntraPRO INNOVATION™: Lothar Stahl Dr. Josef Hechberger Managing Director, Sales Manager Product Management E-Mail: lothar.stahl@xws.de E-Mail: josef.hechberger@xws.de Phone: +49 (0)941 26 0 27 - 202 Phone: +49 (0)941 26 0 27 - 124 Fax: +49 (0)941 26 0 27 - 199 Fax: +49 (0)941 26 0 27 - 199 IntraPRO INNOVATION™ on our website: www.xws.de/IPI V11