INTERNSHIP REPORT

Organizational Study At

TVS-ELECTRONICS CHENNAI

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EXECUTIVE SUMMARY

The MBA course offered by xxxxxxx, has its own unique academics style,

which requires its MBA students to undertake an internship with any of the

leading business houses for a period ranging from 4 weeks to 6 weeks during the

second semester.

TVS Electronics (TVS-E), headquartered in Chennai, was founded in 1986 as an

IT Peripherals manufacturer and has today transformed into a leading

Transaction Automation IT Products & Solution provider. TVS Electronics is a

part of the 100-year-old, US$ 4 Billion TVS Group - one of India's oldest &

most trusted business groups and the first among companies in Asia (outside

Japan) to win the prestigious Deming Award for Quality. The TVS-E range of

products has been engineered to withstand the wide variety of demands that is

required for a country like India.

Report tells the success story of TVS-E. The report consists of the study of the

organization. It involves the brief profile of the company, pre-establishment

factors that prompted the establishment of the company, location and milestones

in the history of the company. Apart from this a brief introduction has been given

about the departments of the company.

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CHAPTER CONTENTS PAGE#

1 INTRODUCTION 06Objective of study 07Industry Profile 08

2 COMPANY PROFILE 18About Company 19About Chairman 21IT Peripheral Industry 22Company overview 24Mission & Vision 32Products 35Functional Departments 41

3 CONCLUSION 48

CONTENTS

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INTRODUCTION

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TVS Group Of Companies

TVS Group is an Indian diversified industrial conglomerate with its principal

headquarters located in Chennai and Madurai. Almost all holdings of the group

are private. The largest and the most visible subsidiary is TVS Motors, fourth

largest two-wheeler manufacturers in India. TVS Group, headquartered in

Chennai, with group revenue of more than USD 10 billion is an automotive

conglomerate company in India, specialized in manufacturing of two-wheeler,

three-wheeler, auto-electrical components, high tensile fasteners, die casting

products, brakes, wheels, tires, axles, seating systems, fuel injection

components, electronic components and many more.

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Objectives of Study

To acquire knowledge about the organizational structure and functioning

of the departments at TVS-E, Chennai.

To know the activities of employees of TVS-E, Chennai .

To understand the functioning of the organization.

To know the co-ordination among the departments and the organization

structure.

To familiarize with the organization and its processes.

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INDUSTRY PROFILE

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FOUNDER OF THE GROUP

Trichur Vengaram Sundram Iyengar, son of Trichur Vengaram Iyengar, was

an industrialist, the founder of  T V Sundram Iyengar and Sons Limited  group

of companies, one of India's largest industrial conglomerates. With his humble

beginning as a lawyer, he grew into one of the most successful industrialists of

his time. The Flagship Company of the group is TVS Motors. He laid

foundation for road transport industry in the erstwhile Madras

Presidency through the state’s first bus service. The TVS group he thus started

now extends from motor industry, auto services to financial services.

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Axles India Limited

Axles India is promoted by Wheels India and Sundaram Finance, with

technical support and equity participation from Dana Corporation, USA.

Incorporated in 1982, the company provides axles for the entire range of

medium and heavy commercial vehicles, including Pressed Axle

Housings, Drive Axle Housings, Trailer Axle Beams, Hub Reduction

Axle Housings and Drive Heads. The company has a manufacturing

capacity of 180,000 Pressed Axle Housings annually.

website : www.axlesindia.com 

Delphi-TVS Diesel Systems Limited

Delphi-TVS is a joint venture between Delphi Corporation, USA and T.V.

Sundaram Iyengar & Sons, India. The company manufactures Diesel Fuel

Injection Equipment for Cars, Sports Utility and Multi Utility Vehicles,

Light Commercial Vehicles, Tractors, Single & Two Cylinder engines.

Delphi-TVS believe that its success is based on the solid foundation of

customer satisfaction, continuous innovation and total employee

involvement. The company has a track record of sustained growth since it

was set up. Delphi-TVS has obtained ISO/TS 16949 and ISO 14000

certifications. The company has now won the JIPM TPM Excellence

Award (first category). To meet increasingly stringent emission norms,

Delphi-TVS has upgraded its technology and introduced new products.

Mechanical Rotary Technology has been upgraded to Electronic Rotary

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Technology and Delphi-TVS and has now introduced the 

state-of-the art-Common Rail Technology with full authority electronic

controls.

website : www.delphitvs.com 

Lucas Indian Service Limited

Lucas Indian Service Limited (LIS) was established in 1930 and is a sales

and service company for auto electrical and fuel injection equipment. LIS

is a fully owned subsidiary of Lucas-TVS Limited and markets auto

components for the replacement market. Its preventive service product,

“Lucas Care”, is designed to deliver a problem-free driving experience.

LIS has a country-wide network of 2000 authorised sales and service

dealers. Its manufacturing facility at Chennai makes ignition coils and

switches.

India Motor Parts and Accessories Limited

India Motor Parts and Accessories Limited (IMPAL) was incorporated in

1954 to distribute automobile spare parts, accessories and garage

equipment manufactured by General Motors, USA. Today, the company

has a multi-business portfolio that includes the distribution of indigenously

manufactured components. It markets automobile components

manufactured by the TVS Group, as well as other leading automobile

ancillary manufacturers.

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Sundaram Brake Linings Limited

Established in 1974, Sundaram Brake Linings (SBL) is a pioneer in the

manufacture of asbestos-free friction material in India. Distinguished by

its focus on cutting-edge technology, the company has a strong presence in

the Indian OEM and aftermarket and exports to over 60 countries. SBL is

a ISO / TS 16949 and ISO 14001 certified company. It is the first friction

material manufacturer in the world to win the coveted Deming Application

Prize for Total Quality Management. SBL is successfully positioned to

meet the growing need for friction materials for the automotive industry.

webite: www.tvsbrakelinings.com 

Sundaram-Clayton Limited

Sundaram-Clayton Limited (SCL) is a pioneering manufacturer of air

brake systems. The market leader in this space, the company exports

quality spare parts to over 15 countries. The SCL-Brakes division is the

first Indian company to manufacture the next generation Anti-Lock

Braking System (ABS) and Anti-Spin Regulation (ASR), both of which

have been developed with in-house design technology. It is also the first

company in India and the fourth company outside Japan, to win the

prestigious Deming Award. The company’s Die-casting division has

evolved from being a captive supplier to a full-service supplier of

aluminium components to Indian and multinational companies. Both

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divisions – Brakes and Die-casting – have QS 9000 and ISO 14001

certifications.

website: www.sundaram-clayton.com 

Sundaram Textiles Limited

Sundaram Textiles was formed in 1960 to manufacture 100% cotton and

synthetic yarn. It has two units: one in Tirunelveli District and another in

Madurai. These units have 47000 spindles and 720 rotors. Currently, the

company exports more than 50% of its production to countries in

Europe, Middle East, Far East and South Asia.

website: www.sundaramtextiles.com 

Turbo Energy Limited

Incorporated in 1982, Turbo Energy Limited (TEL) is a technical and

financial joint venture between KKK Germany, (presently BorgWarner

Turbo Systems–BWTS), Brakes India Limited and Sundaram Finance

Limited. TEL manufactures turbochargers for internal combustion engines.

Its state-of-the art manufacturing facility has the capacity to manufacture,

test and assemble 350,000 turbochargers per annum. TEL is a QS 9000

certified company and is under certification for TS 16949 : 2002. The

company’s exclusive R&D centre at Chennai has been recognised by the

Department of Science and Technology, Govt. of India since 1985.

website: www.turboenergy.co.in 

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ZF Electronics TVS (India) Private Limited

ZF Electronics TVS (India) Private Limited (Formerly TVS Cherry Private

Limited) is a joint venture between TVS Group, India and ZF Electronics

Corporation, USA (a group company of ZF Friedrichshafen AG,

Germany) to manufacture precision snap action switches, sensors and

electromechanical assemblies in India. ZF Electronics TVS manufacturing

facility located at Madurai is ISO 9001:2000 / ISO/TS 16949:2002

certified and is a UL approved site. ZF Electronics TVS manufactures

Precision Snap Action / Rocker Switches, Sensors and Reed Relays to

cater to automotive, consumer and Industrial markets. ZF Electronics TVS

also markets advance performance keyboards and key modules

manufactured by ZF Electronics GmbH, Germany. ZF Electronics TVS

offers its customers quality products and renders application design

support. Switches manufactured by ZF Electronics TVS are used in

various applications of following segments Consumer durables,

Automotive, Computer products, Industrial equipments, Telecom

equipments

website: www.zftvs.com    

TVS Motor Company Limited

TVS Motor Company Limited is one of the largest two-wheeler

manufacturers in India and amongst the top ten in the world. From being

the first to introduce a two-seater moped in India (TVS 50 in 1980), to

being the first two-wheeler company in the world to receive the coveted

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Deming Prize for Total Quality Management, TVS Motor has consistently

set benchmarks for the industry.

The company’s leadership edge is continually consolidated through

pioneering R&D and innovative engineering practices. The company is

ISO 9000, QS 9000 and TS 16949 certified and has also received the TPM

Excellence award. TVS Motor serves its 10 million strong and growing

customer base through a vast network of over 500 dealers and 2500

customer touch points. It has sold over a million two wheelers. The

company has, for the last 4 years, continuously bagged the Export

Excellence Award.

website: www.tvsmotor.co.in 

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COMPANY PROFILE

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About Company

TVS Electronics (TVS-E), headquartered in Chennai, was founded in 1986

as an IT Peripherals manufacturer and has today transformed into a leading

Transaction Automation IT Products & Solution provider. TVS Electronics

is a part of the 100-year-old, US$ 4 Billion TVS Group - one of India's

Oldest & most trusted business groups and the first among companies in

Asia (outside Japan) to win the prestigious Deming Award for

Quality. The TVS-E range of products has been engineered to withstand

the wide variety of demands that is required for a country like India.

TVS Electronics Limited

TVS Electronics Limited (TVS-E) is a leading player in the information and

communication technology market. Its mission is “Taking IT to the Heart of

India”. TVS-E is organized into two business groups:

Transaction automation products and solution

TVS-E leads the Indian dot matrix printer and mechanical keyboard markets, (40% and 52% share respectively). This group also provides multi-platform solutions for front-end transaction processing to industries like retail, telecom, e- Governance and financial services.

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Electronic manufacturing services

This group offers a wide spectrum of services to global customers, including product engineering and development, sourcing, contract manufacturing and customer support. With over 15 years of experience and a 350 strong supplier network, this division is focused on best practices in Total Quality Management, Business Planning and Human Resources Management.

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About Chairman

Mr. Gopal Srinivas is the director of TVS Electronics Limited. He is also the

joint mnaging director of Sundaram-Clayton Limited and is on the board of

other TVS group companies.

TVS Electronics is the only group from Asia, outside of Japan that has won the

Deming Award for Quality more than once. TVS Electronics, founded in 1986,

started as an IT peripherals manufacturer and has today transformed itself into

an IT Transaction Solution provider and Business Process Outsourcing partner.

TVS-E offers a wide range of computer peripherals to suit all peripheral related

needs.

Gopal also sits on the board of ICICI Ventures, India’s largest private equity

firm.

Gopal is currently the Chairman of the Tamil Nadu State Council of

Confederation of Indian Industry (CII). He was previously the president of

Manufacturers’ Association for Information Technology (MAIT).

In 2004 was named the “Electronics Man of the Year - 2004″ by “Electronics

for You.”

Gopal has an undergraduate degree from Loyola College in Chennai and an

MBA degree from University of Michigan, Ann Arbor.

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IT Peripherals Industry

LATEST TRENDS

The global computers and peripherals industry generated total revenues of

$540.1 billion in 2009, representing a compound annual growth rate (CAGR) of

5% for the period spanning 2004-09. Personal computers (PC) segment

proved the most lucrative for the global computers and peripherals industry in

2009, generating total revenues of $236.9 billion, equivalent to 43.9% of the

industry’s overall value. The performance of the industry is forecast to

accelerate only slightly, with an anticipated CAGR of 5.9% for the five-

year period 2008-2013. 

With the increase in Personal Computer (PC) penetration rate, the demand for

peripheral devices has been growing rapidly. The increasing demand for

printing and scanning in the various industries (such as manufacturing, banking

and finance, and services) is driving the growth of the Peripherals market. There

has also been an increase in the Home segment, due to increase in the high level

of disposable incomes. The impact of the global economic recession is now well

behind us and the IT hardware industry in India is once again on a revival path.

The year 2009-10 has indeed witnessed an excellent comeback by the Indian IT

hardware market

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Company Profile

TVS Electronics Limited

Type Public

Industry Electronics and Manufacturing

Founded 1986

Headquarters Chennai, India

Key people Gopal Srinivasan, Director

Products Computer peripheralsPrintersKey boardsUPSIT Services

Revenue $70 million USD

Website www.tvs-e.in

COMPANY OVERVIEW

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Evolution

TVS Electronics is a part of the 100-year-old, US$ 4 Billion TVS Group - one

of India's oldest & most trusted business groups and the first among companies

in Asia (outside Japan) to win the prestigious Deming Award for Quality. 

TVS Electronics (TVS-E), headquartered in Chennai, INDIA (BSE:532513,

NSE:TVSELECT) was founded in 1986 as an IT Peripherals manufacturer and

has today transformed into a leading Transaction Automation IT Products &

Solution provider.

 

Business Philosophy

TVS-E live the concepts of TRUST, VALUE and SERVICE in everything

they do as their guiding philosophy. Their philosophy is that business is built

on relationships and not just on delivery of a product or service at a cost

effective price. This is demonstrated by the long-standing, close relationship

that has been established with large, institutional as well as small, retail

customers & business partners across India. 

Their continuing partnership with Global leaders is another commitment to their

customers in bringing in the best of technologies from across the World. In all

their business activities, they place paramount importance on "customer

focus," seeking to maximize customer satisfaction by approaching things from

our customers' perspective and anticipating their needs. TVS-E understand the

definition of the term 'flexibility', and will deliver exactly what the customer

demands ,time and again. 

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These principles form the basis of their competitiveness – continuous

improvement of the quality of products & services while relying on close

customer contact & internal development through the absorption of the most

modern technologies available, which has allowed TVS-E to take the leadership

in each of the sectors they operate in.

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Fig no:01

Source:www.tvs-e.in

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Fig no:02

Source:www.tvs-e.in

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The TVS-E Advantage

Leadership built over the Years

True to its credo 'Productivity through intelligence', TVS-E have over the years

made significant investments in organizational development, in creating a

transparent and entrepreneurship driven culture, with a vibrant team of people.

TVS-E has a 400 strong employee base among which 50% are engineers. 

As a pioneer in many products areas with over 20 years of hands-on experience

across industries, TVS-E commands extensive know-how of the Indian

consumer and has earned a solid reputation from customers for the reliability &

versatility of the products made for the most challenging and demanding

environments. 

A loyal customer base of over 4 million across Banking, Insurance, Financial

services, Retail, Manufacturing, Services, the State and Central Governments of

India – is a standing testimony of what TVS-E is today. An installed base of

more than 1.6 Million printers to date makes them India's largest Dot Matrix

Printer Company; TVS-E is also ranked today among the Top 5 in the

World in IT peripherals industry. 

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Emerging Market Leader in Transaction Domain

Having been a market leader in the Dot Matrix Printers and Keyboards space

for about 2 decades now, TVS-E is currently transitioning into a full range

Transaction Automation Products & Solutions Company. With a significant

focus on Retail through our fast growing POS (point of sale) initiative and in

Enterprise Mobility through Field Force management Solutions, TVS-E is all

set to become the market leader in the Transaction automation domain space.

As a dedicated player, TVS-E is committed to providing our customers with not

only reliable products but also the flexibility of customization and solutions that

the ever changing market demands. 

TVS-E are now expanding its presence outside India with our innovative

products and services and are set to deliver an experience that will delight

customers in any market. 

Deep Penetration Market Presence in India

With a partner network comprising 3500+ authorized dealer partners and 400+

authorized service partners covering 450+ towns, TVS-E has built an enviable

market reach for IT products in India. This network built across the length &

breadth of the country, including interior and remote areas, is ably supported by

'Care line' – a World-class multi-lingual Call center that provides online

customer support for our Indian clients in their own language. In addition, they

have in place a comprehensive service and support policy that is indicative of

steadfast commitment to meeting and exceeding individual customer

expectations.

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Mission & Vision

Vision:

“ our vision is to be the first choice as a transactional product company by

providing end-to-end solutions in the point of sale and transaction domain

focusing on customer-centricity as the key differentiator.”

Mission:

“ To offer products specifically designed for the ‘heart of India’

environment and provide easy, cost effective support. We ensure

operational reliability while containing costs protecting your

investments.”

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Chart no:01

OVERALL ORGANIZATIONAL CHART

Source: TVS-E

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President & CEO

Mr. Sastry

Product MgmtMr. Ganesh

Kumar

Project & tech mgmt

Mr. P.V Krishna

SalesMr. Ganesh

Kumar

SCM,Quality & Customer support

Mr. R.Sridhar

Shared ServicesMr. Sastry

FinanceMr. C.Balaji

Human Recources

Mr. S.N.Suresh

BOARD OF DIRECTORS

Mr. Gopal Srinivasan, Chairman

Mr. H Lakshmanan, Director

Mr. S R Vijayakar, Director

Mr. R R Nair, Director

Dr. Sridhar Mitta, Director

Mr. R Ramaraj, Director

Mr. D Sundaram, Director

Mr. Kenneth Tai, Director

Mr. Balu Doraisamy, Director

Mr. Praveen Chakravarty

Mrs. Srilalitha Gopal

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AWARDS & RECOGNITIONS

North East CompuVAR Awards for 3rd year in a row for the Best DMP

brand

TVS-E accredited with ISO 9001:2008 certificate. 

TVS-E accredited with ISO 14001:2004 certificate

MAIT Recognition for Business Excellence, (Level II)– 2003 and MAIT

recognition for excellence in Exports during the year 2002-03

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PRODUCTS

POS Systems & Terminals

Today, the billing platform has been redefined. And can now optimize the cost

and increase the efficiency levels with TVS-Es new POS Terminals and

Systems. Presenting the next generation transaction devices which are user

friendly & simple unlike conventional computing devices.

POS Terminals

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Receipt Printers

TVS-E provides you a wide range of Printers for the Point of Sale and

Transaction Domain for varied segments like Retail, Hospitality, Healthcare and

BFSI. Built on the DMP and Thermal Platform, TVS-E 40 Column Receipt Bill

Printers comes with innovative features to ensure the highest levels of

performance, speed, print quality and transaction experience.

Receipt printer

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Barcode Label Printers

Barcode scanner

The buzz word ringing in the mind of today’s retailers is speed of transaction.

Barcode label printing improves the speed of transaction and reduces the

turnaround time to deliver the highest levels of customer service. TVS-E

Barcode Printers are easy to use and are designed to withstand tough Indian

POS environments where wide varying voltage and dusty conditions are a

common feature – protecting the life of your investment. From Retail to

Manufacturing & Logistics to Healthcare segments, TVS-E’s range of label

printers ensures maximum return on your investment by improving your label

printing operations.

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Keyboards

Keyboards

TVS-E is the first Indian company to have launched the Rupee symbol with the

TVS-E Gold Range of keyboards. With specialty keyboards such bi-lingual

keyboards (Mechanical & Membrane), MSR keyboards and Programmable POS

keyboards, the TVS-E range is poised for a quantum leap in the IT peripherals

scene.

Institutional Products34

Dot Matrix Printers

TVS-E offers a whole range of dot matrix printers exclusively for the banking and government sectors

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FUNCTIONAL

DEPARTMENTS

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Functional Departments

Human Resource

Finance

R&D

Marketing & Sales

SCM

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HUMAN RESOURCE MANAGEMENT DEPARTMENTHuman Resource capability remains a key source of the Company’s competitive

advantage. The Company continues to place emphasis on enhancement of skills

and capabilities of its people for meeting future challenges. The key areas of

Human Resource Development are training, competency development and skill

enhancement. The Company continues to implement best practices and

innovative initiatives to meet the challenges in acquiring and retaining talent

against intense competitive pressures. As the Company takes on projects with

higher complexities and expands its business, the need to reinforce the human

resource capabilities becomes more critical.

The Company’s focus on improved Employee Engagement and ushering in a

proactive work culture, through several enterprise level initiatives has been

noteworthy. Employee Contact Programs have helped in obtaining valuable

feedback and implement appropriate action plans. The Company continues to

place emphasis on enhancement of skills and capabilities of its people for

meeting future challenges. The key areas of human resource development are

training, competency development and skill enhancement. Career Development

Plans have been evolved for high potential managers. In addition, the Company

continued to impart training to its employees, with major focus on Leadership

Development and Managerial Effectiveness. A number of Internal and External

training workshops, courses and seminars were conducted and an elaborate

induction-training program for fresh graduate engineers, at the entry level is

arranged. The feedback from the training programs has been very encouraging

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Responsibilities of HR

· To carry out the activities related to HR

· To ensure that Competency and Skill Matrix are identified

· To ensure that Training needs are Identified, Planned and Conducted

· To ensure that Training effectiveness is measured

· To ensure that systems to motivate and empower employees are identified and

implemented

· To control Quality records related to Quality System of their functions

Authorities of HR

· To initiate corrective actions when training planned are not achieved within the

targets.

· To arrange training programs to all departments as per plan

The functions of HRD

· Recruitment.

· Training & development.

· Statutory wage & salary administration.

· Labor welfare, which includes canteen facilities, transportation etc.

FINANCE DEPARTMENT

Various Sections in Finance Department.

· Book and Budget

· Sales & bills payable

· Costing & establishments

· Internal audit & price store ledger

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Book and Budget

· Collection of accounts from different sections

· Preparation of trial balance and final accounts

· Co-ordination with auditors

· Helping statutory auditor

Bills Payable

This section handles the payment to be made to the suppliers. This includes the

receiving of Stores receipt vouchers, purchase order and their verification in

terms of quality and quantity. Once the claims are found satisfactory, the

payment is made as per the terms.

Costing

Sets the cost that is used by commercial group to add profit margin to set the

price.

Establishment

This section handles all the payment to the employees such as

· Salary & provident fund

· Incentives

· Loans and advances

· Medical reimbursement

Internal audit

After preparing the balance sheet, the internal auditors will audit & they send

audited balance sheets to the government auditors to audit the balance sheet.

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Other functions of Finance Department are,

· Payment of wages and salaries

· Payment to suppliers

· Foreign purchase payments.

· Cash management.

Research & Development

The R&D Centre and the Lab facility are expected to boost the research and

development efforts which are primarily directed to cater the requirements of

regulated markets. The R&D Centre has strengthened and enabled the Company

to successfully produce innovative products to compete with the other market

giants.

Marketing & SalesThe marketing department plays a vital role to the sales department. The main

thrust is to make the product look and feel attractive enough to purchase. There

are many things that the marketing department does. It creates and administers

the advertising of a product...usually from conception to completion. In other

words it develops the advertising campaign and works with the public relations

department to place ads in various trade magazines and newspapers so that

people and companies will see what you have. It develops the spec sheets that

are used to promote interest at trade shows. It has responsibility for trade shows.

Displaying the product, having literature ready, having the proper people

available to talk about the product. It develops campaigns to promote the

product to distributors and customers. It develops the branding...for instance the

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logo, the slogan, that will be used in advertising. It creates the kits or packaging

that the product will be housed in. It is responsible for all press releases. To

summarize, it creates the campaigns that make the product attractive to

purchase.

Supply Chain Management SystemSupply Chain Management is a cross functional approach to managing the

movement of raw materials into an organization and movement of the finished

goods out of the organization toward the end consumer.

Supply Chain Management efforts start with the development and execution of

a long-term supply chain strategy.

Among other things, this strategy should:

Identify what supply chains the firm wants to compete in

Help managers understand how the firm will provide value to the supply

chain

Guide the selection of supply chain partners, including suppliers,

subcontractors, transportation providers, and distributors

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CONCLUSION

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My Findings And Suggestions

(Product side)The commercial Dot Matrix Printers and POS terminal which was in the market

has got all the relevant factors to capture consumer market. The strategy found

out by TVS-E as well as its quality is satisfactory which has led to the success of

the product. One suggestion is that more care and concern should be given to

after sales service to retain the trust of existing customers. Also TVS-E should

bring advertisement in print media and audio-video to attract more consumers

towards brand and concentrate on semi urban areas and remote areas too. TVS-E

has more visual identity, but it should work to create strong brand identity. TVS-

E should keep on bringing out new time attractive offers and schemes to increase

brand value and attract customers. Exhibitions do not help to generate so much

sells but they should be conducted regularly. This helps in generating awareness

regarding the product in customers which ultimately helps in sales. Company

should try to improve service. No doubt the company products have technically

edge over competitors but in long run they have to build stronger strategies in

selling and distribution.

(HR Side)I experienced Good Human Relation at TVS-E. More and more employee

oriented programs and employee participating events should be carried out so

that they can be emotionally attached to the organization.

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