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8/11/2019 Internship report on oriental granites
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8/11/2019 Internship report on oriental granites
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Oriental granites – Company Profile
• Oriental Group started in a humble way in 1992 by Mr. H.S. Abdul
Hafeez Sayeed .
• Oriental Granites, One of the companies under Oriental Group is
one of the leading manufacturers and exporters of Hassan
Green rough granite blocks from its own quarries in Merculi whichis 20 Kms from Hassan and Lingadahalli 105 Kms from Hassan
with annual production of over 6000CBM per annum
• Oriental Group was first to introduce oriental Green, new colour to
international market from its own quarry with production of 1200
CBM per annum.
• Today the company stands for its commitment of quality Granite
Blocks to meet international and Domestic Demands.
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Oriental granites – Company Profile
• The company is catering its products to Middle East, Europeas well as countries like Turkey, Egypt, Greece, Romania,Poland, South Arab Emirates, China & Sri lanka.
• Vision: To be a premier granite company with a clear focus to
become globally competitive, through growth and technologyup gradation committed to excellence in quality service andco-operatives
• Mission: “ To provide our customer with the highest qualityof workmanship and stone while keeping our productsaffordable. We always guarantee our customers the best qualityand widest selection of natural stone and hard to find and
limited availability materials.”
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Products
1. Hassan Green Granite
2. Oriental Green Granite
3. Black Galaxy Granite
4. Copper silk Granite
5. Golden Juparana Granite
6. Absolute Black Granite
7. Himalayan Blue Granite
8. Honey Dew Granite
9. Julore Pink Granite
10. Kashmir White Granite
11. Kuppam Green Granite
12. Labela Red Granite13. Lovera Granite
14. Multi colour Granite
15. Red Multi Granite
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Organizational Hierarchy
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Functional Departments - Production
• Granite is quarried by either jet-piercing, blasting or sawing it from
the earth. Once in granite block form, they are transported to
production department which consists of heavy machinery to begin
the manufacturing process.
• The production department consists of the polishing machines,where in all the rocks that are mined were sent to, so that they can
be cut and shaped into desirable shape and size as per the
requirement.
• Production department with respect to the seven production sub
functions, i.e. Mining & Processing, cutting, Granite Slabs, Granite
Polishing.
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Marketing Department
• Customer satisfaction – Positive relationship
• Honesty and clear communication with customers.
• Marketing research done by sales/marketing
executives.
• Potential customers informed about the forthcoming
product and offers.
•Advertisement- websites, granite exhibitions.
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Finance Department
Financial statements are indicators of two significant factors:
i. Profitability
ii. Financial soundness
Functions:
• Book Keeping Procedures
• Creating a balance sheet and profit and loss accounts:
• Providing management information
• Providing management information
• Management salaries and Wages
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SWOT Analysis
STRENTHS:
1) Good reputation in the market
2) Good network of dealers
3) Well connected with roads
4) Well established in infrastructure
facilities5) New specialized types of machines &
utilizing German technology
WEAKNESS
1) Less sales promotion activities
2) Partly automated
3) Low labour productivity
OPPORTUNITIES:
1) Own land is available for expansion
2) Company can tie with other reputed
company
3) Existence of a large market
4) Market expansion
THREATS:
1) Decreasing in agricultural production
2) Globalization and liberalization
3) Cut through the competition
4) Taste and fashion of customers
turning towards the tiles.
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Findings
• Fast Growing company.
• Vertical communication system is well implemented in theorganization.
• They advertise their products by internet and Granite exhibitionsonly.
• Around 50% of employees have been associated with the companyfor more than 5 years.
• They use their own quarry for granite expansion.
• Hassan Green Granite is special type of granite which is available inthis company only in India.
• Leading manufacturers and exporters of Hassan Green roughgranite blocks with annual production of over 6000CBM per annum
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