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Internet / Social media / Apps
The 360° degrees conceptThe 360° degrees concept of the German Red Cross of the German Red Cross
Blood Donor ServicesBlood Donor Services
Andreas TelgmannAndreas Telgmanndeltacity.NETdeltacity.NET
The German Red Cross Blood Donor Services
Website-Visitors more than 500.000 unique visitors each month
Webmarketing more than 60 % of the visitors are coming from external links or from google
Social Network more than 75.000 registrated users (after 20 months)
App-Installations more than 45.000 users (after 7 months)
The 360° degrees concept
of the German Red Crossof the German Red Cross
Webmarketing
more than 60 % of the visitors are coming from external links or from google
Where can we find the blood donors in the internet?
The content of the database with the german appointments for blood donations is indexed in google
Webmarketing
more than 60 % of the visitors are coming from external links or from google
Where can we find the blood donors in the internet?
On Community-Websites like berlin.de, dresden.de ...
-> Appointment-Buttons for any community-website in Germany
Appointment-Buttons for Community-Websites link to the Blood Donor Service
Link from the appointment button into the websiteof the GRC Blood Donor Service
Social networkfor blood donors in GermanyInfo- & Appointment-System
Started June 14th 2009
40.000 registered Blood Donorsafter 20 months
Registered once and being informedat all times
Dash-Board for News
Blood Donors in my region
Appointments of my friends
User Homepage with user profile, social matches and appointments for blood donation
Visitors of my profile
Next appointments in my surrounding
Free SMS for appointments
User profile
Foto-gallery
Contacts
Messages
Groups (Blog)
Database withappointments for blood donations in Germanyincludingsms- and email reminderfotos und geoinformations
Administration areawith detailled informationabout the usersdemographic statisticsNewslettersystem UsermanagementDatabase-Connectionsetc.
Averages:
40 % women60 % men
39,2 years old
Profile of the German Red Cross Blood Donor Service in the VZ-Networks
(biggest network after facebook in Germany)
WBDD campaign on the 14th June 2010Users between 18 and 50 were frequented with a banner and a link to the profile
87.419 Visitors on the 14th June 2010
12.546 Fans
800 comments of the Users in the Network
and 4.000 new blood donor registrations on www.blutspender.net
Apps for Blood Donors
iPhone-App & Androidto find an appointment for blood donation mobile and to manage the blutspender.net-accountGPS-based informations about the next appointments in the surrounding
Content:
Appointments, Infos, Videos, Google maps, and SMS- and E-Mail-Reminder
Started in September 2010
more than 45.000 Users (April 2011)
Benefit:Free Push-messages to 45.000 Users
Apps for Smartphones
AppleWebsite: itunes.apple.com
Google (for Samsung, HTC, LG, Sony Ericsson, Motorola ...)Website: www.android.com
Hompeage itunes for two weeks after the launch of the app
After two weeks we were the most favourite App in Medicine in Germany
VideopresentationApp
deltacity.NET
Ideas, concepts and marketing tools for Donor Recruitment Professionals
CONSULTING
COACHING
TECHNOLOGY
Worldwide.
Thank you very much!
It would give us great pleasure to give you more information.
Send an email to [email protected]
and you will get further information, fact sheets and case studies.
Andreas Telgmann
Managing Director
deltacity.NET GmbH & Co. KG
Germany
Phone: 0049-2572-9604010email: [email protected]
www.deltacity.NET
