Internet Marketing & Online Sales

7/31/2019 Internet Marketing & Online Sales

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Internet Marketing &

Online SalesCase Study: Facebook and dynamics


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History of Internet

It began in early 1960s in USA, where the US Department ofDefense was using it as medium for communicating information

on research & development in scientific & military fields.

Until its commercial explosion in 1990, it was not considered as amarketing tool.

In todays world, it is hard to believe in having organization

without internet presence.

For Advertisers, There is whole new world ofpotential customer.


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Internet Marketing

Two Components of Internet Marketing :

1) B-to-C [B2C]: It refers to Business-to-Consumer

2) B-to-B [B2B]: it refers to Business-to-Business

Web Marketing, Online Marketing or e-Marketing


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Ways to Conduct

Internet MarketingElectronic Presence

Display AdvertisingOnline Ads

Social Media Marketing

Search Engine Marketing

E-mail


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Advantages of Internet Marketing

Convenience Information

Better price

Less Hassles

Advantages to Customers:


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Advantages of Internet Marketing

Audience sizing

Quick Adjustment to market conditions

Lower Costs

Building Customer Relationship

Global Markets

Advantages to Marketers:


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Limitation of Examining the product

Problem of delivery

Problem of Confidence

Problem of payment

Limitationsof Internet Marketing


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Internet Marketing

v/sTraditional Marketing


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Online sales


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It is a form of electronic commerce whereby consumers

directly buy goods or services from a seller over

the Internet without an intermediary service

The major online sales examples are

Amazon, EBay , Infibeam, Flipkart, Naaptol and Letsbuy .


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Advantages ofOnline Sales

Online sales is convenient Online sales helps in information and review

Online sales helps in price and selection

Disadvantages Of Online Sales Fraud and security concerns

Lack of full cost disclosure

Privacy

Hands-on inspection


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Flipkart is an Indian e-commerce company headquartered

in Bangalore, Karnataka

Launched in 2007; 5 years ago

Created by Sachin Bansal and Binny Bansal

2007 - sold 1st book on Flipkart.com

2010 - added catalogue media & mobile phones & accessories

2011 - cameras, computers, pens & office supplies, computer

accessories, home and kitchen appliances, personal care, healthcare, gaming consoles, audio players and televisions
http://en.wikipedia.org/wiki/File:Flipkart_india.png


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They started it as a small business. Within 4 years flipkart is

established and grown as trusted online shop with millions of

turnover now.

The secret behind their success is simply hard work and

willing.

The site is easily usable and good looking.

They understood that too be successful in India, you need to be

the God of Distribution

An excellent marketing strategy by flipkart marketing team to

increase the sales.


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They have diversified their product categories, combine thatwith the cheapest prices on almost every product

Flipkart offers Credit and debit card paying system. But

interestingly 30% of order placed in cash on delivery system.

Cash on delivery make sure no scam or harm in flipkart. Flipkart's reported sales were Rs. 4 Cr in 2008-09,

Rs. 20 Cr in 2009-10 and Rs. 75 Cr for 2010-11. In

FY 2011-12, Flipkart is set to cross the Rs. 500 Cr.

In October and November 2011, Flipkart acquired the websitesMime360.com and Chakpak.com.


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Speaking on their expansion plans for 2012 and in the

next couple of years, Bansal said, As far as the

future is concerned, we will look at bigger

investments in our supply chain and technology.This should result in larger warehouses and

increased automation of our processes.


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SOCIAL MEDIA MARKETING


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Social media represents low-cost tools that are

used to combine technology and social interaction

with the use of words. These tools are typicallyinternet or mobile based. A few that you have

probably heard of include Twitter, Facebook,

MySpace and YouTube.

WHAT IS Social Media Marketing ?


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Social Media Marketing

To create an interactive on presence

Important & To decide

Engage & Active

Which Social Media Networks are right for business:

Twitter

LinkedIn Facebook

Google +


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The Role of Social Media Marketing

Way of Communication

Provide an Identity

Create relationships

Associate ourselves


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YouTube: Social Media Marketing via Video

YouTube has several categories

To determination of what category your

product

Value & Interaction


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Facebook


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What Is Facebook?

Facebook is a social utility that connects

people.

Anyone can join Facebook.

Facebook users meet and connect with people

and businesses that interest them.

People use Facebook to keep up with friends,upload photos and share links and videos.


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Facebook Revolution

1 in every 13 people on earth is on facebook. If facebook were a country it will be worlds 3 largest .

In 20 minute 1484000 events are posted .

In 20 minutes 13,23,000 photos are tagged .

In 20 minutes 1 million links are shared .

60 million facebook status updates takes place every day.

People spends over 700 billion minutes per month on

facebook.

There are more than 250 million active users accessing

facebook through there mobile devices .


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To reach 50 million user :

I. Radio took38 yearsII. TV took 13 years

III. Internet 4 years

IV. IPod 3 years

V. Facebook add 10 million users less than 9 months .

Facebook tops the chart in generating traffic on internet

all over the world .

There are real 1.5 Million farmer in world but facebook

has 80 million Farmville farmer.


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Facebook is fad

Lady Gaga, Justin bieber , Britney spears have more followers

than country like Sweden , Greece , Israel , North Korea

,Australia, Chile.

1 in 5 divorce are blamed on facebook .

Facebook has overtaken the pornography activities on the web.

Babies in Egypt are named after facebook.

70% of local business use facebook for marketing.

This is called revolution. We will no longer search for products and services they will find

us through social media.


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Why Should I Put My

Company on Facebook? Create Brand Identity on Facebook.

Encourage people to share your brand with their

friends. Refer customers to your company Facebook page.

Update all your fans with one message quickly and

easily.

Upload promotional videos and share them on your

site.


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Why Facebook

Advertising Works Reach more than 850 million active Facebook users

Generate demand for your product with relevant ads

Form relationships with your target market with the

targeting abilities of Facebook advertising

Only reach the users you want to reach by

specifying:

Country, State, City, Gender, Age, Interest

keyword, And more!


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Facebook Insight


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How facebook Insight help

Facebook insight is an application ,which isavailable to those who have there ads on facebookor own a page.

Facebook insight has became a powerfulinstrument to achieve operational excellence &decision making.

This application is easy to use , reliable .

Facebook insight help to take strategic decision

related to business. Facebook Insights tagline :

Stop Guessing Get the Facts.


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SWOT Analysis


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Currently the Market Leader in Social Networking

Largest social network ever, by far A platform for millions of applications, including Zynga

Copycats include Companies like Google

Has a wide audience - Close to Billion active users

Household brand name

Highest quality of workforce

Has video chat

Corporate Business Partners

Free Communications

Global (NOT IN CHINA)

Diverse sources of Revenue


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Liabilities regarding bugs and problems that users face

when operating the website

Don't get real answers to your problems, have to figure

out problems based on FAQs

Lack of ability to customize page

Flash animation banners are distracting and need to be

positioned differently so it won't get in the way of the

user


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Become a default address book

Advertising impact will be an opportunistic approach inreaching target markets globally

Way of showing consumer behavior for businesses

A way of drawing people into stores by offeringpromotions etc. to them via the Facebook page

Businesses can collect user data through polls andsurveys

Buy/sell via Facebook marketplace


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New entrants into the industry

Privacy settings- leak millions of photos a year

Spamming Users get bored easily when using applications and

programs(one time usage)

Other competitors- twitter


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Research


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COMMUNICATE

WITH PASTFRIENDS

24%

CHECK OUT

WHAT OTHERS

ARE DOING

21%

CHAT

18%

UPDATE

PROFILE

17%

PASS TIME11%

COMMUNICATE

WITH

CURRENTFRIENDS

9%

USE OF FACEBOOK
http://www.google.co.in/imgres?imgurl=http://i.istockimg.com/file_thumbview_approve/18572775/2/stock-photo-18572775-filling-questionnaire.jpg&imgrefurl=http://www.istockphoto.com/stock-photo-18572775-filling-questionnaire.php&usg=__38hcA7avMSZ_ZOX7jfP594YUq-w=&h=286&w=380&sz=42&hl=en&start=42&zoom=1&tbnid=FiLXYGUy3Fx5LM:&tbnh=93&tbnw=123&ei=JCZnT_neIc7rrQe-nIW9Bw&prev=/search?q=filling+questionnaire&start=21&hl=en&sa=N&gbv=2&tbm=isch&itbs=1


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TIME SPENT BY USERS

0%

10%

20%

30%

40%

50%

Less than 1 hr 1 -2 hr More than 2 hr

48%32% 20%

% use
http://www.google.co.in/imgres?imgurl=http://www.who.int/entity/gard/news_events/Sagarejo,%202nd%20visit-4.jpg&imgrefurl=http://www.who.int/gard/countries/GARD_Georgia_pilot_project/en/index1.html&usg=__9hwkOqBEhl6Xx-Fz6oy5XhHpafU=&h=173&w=230&sz=16&hl=en&start=105&zoom=1&tbnid=cWO4PFvyAb6SEM:&tbnh=81&tbnw=108&ei=SSZnT57TI5DzrQekk6i9Bw&prev=/search?q=filling+questionnaire&start=84&hl=en&sa=N&gbv=2&tbm=isch&itbs=1


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WILL YOU BE SAD IF FACEBOOK SHUTS

DOWN ?

36%

57%

7%

AGREE

NEUTRAL

DISAGREE


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ANALYSIS

AVERAGE FRIENDS:- 200

POST PICTURES OF :- OWN, FRIENDS.

SECURITY :- 76% ALLOW ONLY FRIENDS TO SEE THEIRPROFILE.

BAD EFFECTS ON SOCIETY:- 26%

1.YOUTH WASTING MORE TIME.

2. MISUSE OF PICTURES.

3. EXTRA-MARITAL AFFAIRS.

4. INTEREST IN OTHERS LIFE.


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Video


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Questions?

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Internet Marketing & Online Sales