2016INTERNATIONALLY

RECOGNIZEDEFFECTIVENESS

2 2016 EFFIE AWARDS HONG KONG

6:30 pm Cocktails

7:30 pm Guests to be seated

7:50 pm Global Effie Winners’ Showcase Dinner

8:30 pm Lucky Draw

8:45 pm Awards Presentation Grand Effie Award and Photo

10:15 pm Ceremony Ends

Date: 16 June 2016 (Thursday)

Venue: JW Marriott Hong Kong Hotel

2016

RUNDOWN

2016 EffiE HONg KONg AWARDs PREsENtAtiON DiNNER

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JUDgiNg PANEL - CHAiRMEN

Viveca ChanChairman & CEO WE Group

Kitty LunHead of Creative Shop Greater China Facebook

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JUDgiNg PANEL

Dr. Clara KanLecturerSchool of Journalism & Communication, The Chinese University of Hong Kong

Cindy ChanChief Strategy Officer Focus Media Group

tina ChaoGeneral Manager, MarketingHong Kong Tourism Board

sylvia LeeHead of Central MarketingHang Lung Properties

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JUDgiNg PANEL

Karen tamAssistant General Manager, Promotions and MarketingHarbour City Estates Limited

Yvonne tangSenior Director, MarketingMcDonald’s Restaurants (Hong Kong) Limited

Richard LeongChief ExecutivePizza Hut Hong Kong Management Ltd

Judy sunExecutive Manager, Branding & Programme ServicesThe Hong Kong Jockey Club

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JUDgiNg PANEL

ivan WongManaging DirectorUA Cinema Circuit Limited

Richard tsangChairman Strategic Public Relations Group

Paul tseChief Marketing Officer, Hong Kong and MacauFWD Life Insurance Company (Bermuda) Limited

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JUDgiNg PANEL

fay ZhaoMarketing DirectorDurex China

Leo ZhangFounder & CEOWebEnergy

2016

22 Feb – 18 Apr Call For Entries

29 Apr – 13 May First Round Online Judging

26 May Finalist Judging

16 June Presentation Gala

EffiE CALENDAR

8 2016 EFFIE AWARDS HONG KONG

Benny KoDirector of Client ServicesDDB Group Hong Kong

florence KongGeneral Manager McCann & Spencer

CHAiRMAN’s MEssAgE

This is the 13th year of the Hong Kong Effie Awards, I am very grateful to announce that we received over a hundred entries this year.

Our theme is Internationally Recognized Effectiveness. It is my honour to be the Effie Chairman for the two consecutive years, and to be surrounded by the international standard entries, international standard judges and international standard agencies and clients again. Effie is an international recognized award and represents the highest standard in effectiveness. The awarded campaigns are the best of the best.

On behalf of this year’s Effie Awards Committee, I thank the judges and sponsors for their support, and congratulate all winners.

EffiE AWARDs COMMittEE 2016

Jason KingGeneral ManagerBBDO Hong Kong

Anne LeungPlanning DirectorSaatchi & Saatchi Hong Kong

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sienta & spade “fUN2gAtHER”

Brand ToyotaEntrant Uth Creative Group Limited

Automobile and Accessories / Petrol

Bronze

Love is in Every Moment

Brand AIA International Limited, Hong Kong BranchedEntrant Uth Creative Group Limited

the Journey of taking Business further

Brand HSBC Commercial BankingEntrant Grey Group Hong Kong

ManulifeMOVE

Brand ManulifeEntrant Dentsu Hong Kong Limited

Banking and financial services / insurance

Merit Merit

Bronze

Nike HKg Women Race - Better for it

Brand Nike Hong KongEntrant Ogilvy & Mather Group, Hong Kong

Perfect in Your Way

Brand SatamiEntrant Dentsu Hong Kong Limited

Apparel

Merit Merit

snickers - Hungry slip-Ups

Brand SnickersEntrant BBDO and Proximity Hong Kong

grand Effie

fast Moving Consumer goods (fMCg)

Kuk fa Cha

Brand AIDS ConcernEntrant Havas Worldwide Hong Kong

government services / Non Profit Organizations or Activities

silver

Mama tell B Why: answering the world’s toughest questions

Brand AnmumEntrant DDB Group Hong Kong

Blockbuster Box

Brand Pizza HutEntrant Ogilvy & Mather Group, Hong Kong

snickers - Hungry slip-Ups

Brand SnickersEntrant BBDO and Proximity Hong Kong

gold

finalist

Bronze

fast Moving Consumer goods (fMCg)

List Of WiNNERs

10 2016 EFFIE AWARDS HONG KONG

List Of WiNNERs

the art of Ultra-slim

Brand Sony Corporation of Hong Kong LimitedEntrant Carat Media Services Hong Kong Limited

Office / Computer Equipment / Electrical Appliances

the Code Word

Brand CanestenEntrant J. Walter Thompson Hong Kong

Pharmaceuticals / Medical Care

Wishes Come true at LANDMARK

Brand LANDMARKEntrant South China Morning Post

RUNNiNg PAC-MAN at the Peak galleria

Brand The Peak GalleriaEntrant Hang Lung Properties

Real Estate Agents / Real Estate Developments

supermarkets / Restaurants / fast food / shops and stores

Merit

silver

Bronze

the Big Mac Karaoke Chant

Brand McDonald’sEntrant DDB Group Hong Kong

silver

A surprise in Disguise

Brand McDonald’sEntrant DDB Group Hong Kong

Merit

Reignite the true meaning of Christmas joy

Brand Pizza Hut Hong KongEntrant Havas Worldwide Hong Kong

Merit

Mini Plate Mega treat

Brand Pizza HutEntrant UM

Merit

My Hero 太好味道 ii

Brand Tai Hing Catering GroupEntrant Uth Creative Group Limited

finalist

the World’s first Patent Burger

Brand McDonald’sEntrant DDB Group Hong Kong

silver

Merit

112016 EFFIE AWARDS HONG KONG

List Of WiNNERs

the Brand Experience

Blockbuster Box

Brand Pizza HutEntrant Ogilvy & Mather Group, Hong Kong

finalist

My Hero 太好味道 ii

Brand Tai Hing Catering GroupEntrant Uth Creative Group Limited

finalist

from toys to tenderness: How McDonald’s Re-invented its tie-in Promotions

Brand McDonald’sEntrant DDB Group Hong Kong

silver

snickers - Hungry slip-Ups

Brand SnickersEntrant BBDO and Proximity Hong Kong

silver

A surprise in Disguise

Brand McDonald’sEntrant DDB Group Hong Kong

Merit

Mini Plate Mega treat

Brand Pizza HutEntrant UM

Merit

UNiQLO 10tH Anniversary Pop-Up store

Brand UNIQLOEntrant Dentsu Hong Kong Limited

Merit

the Last Word

Brand WWF Hong KongEntrant Ogilvy & Mather Group, Hong Kong

Merit

the Big Mac Karaoke Chant

Brand McDonald’sEntrant DDB Group Hong Kong

Merit

sienta & spade “fUN2gAtHER”

Brand ToyotaEntrant Uth Creative Group Limited

Merit

speak through Vitasoy

Brand VitasoyEntrant DDB Group Hong Kong

Merit

the World’s first Patent Burger

Brand McDonald’sEntrant DDB Group Hong Kong

Bronze

Nike HKg Women Race - Better for it

Brand Nike Hong KongEntrant Ogilvy & Mather Group, Hong Kong

gold

12 2016 EFFIE AWARDS HONG KONG

List Of WiNNERs

Perfect in Your Way

Brand SatamiEntrant Dentsu Hong Kong Limited

David vs. goliath

Kuk fa Cha

Brand AIDS ConcernEntrant Havas Worldwide Hong Kong

the Last Word

Brand WWF Hong KongEntrant Ogilvy & Mather Group, Hong Kong

good Works

Nike HKg Women Race - Better for it

Brand Nike Hong KongEntrant Ogilvy & Mather Group, Hong Kong

Media innovation

snickers - Hungry slip-Ups

Brand SnickersEntrant BBDO and Proximity Hong Kong

Media idea

finalist

gold

Merit

finalist

gold

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