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Faculty of Business Management and Law
International Management
Increase your Impact
Market researchFinance
ReseaRch
new insightsProFessional
OrganizatiOn
internationalStrategy
Export
Does your company operate internation-ally? Or would you like to explore your company’s international ambitions and possibilities? Increase your company’s impact in the global arena by setting up a project assignment in collaboration with HAN University of Applied Sciences.
Students from various courses within the Faculty of Business, Management and Law investigate problems and issues in the professional field of international management. Your company can directly benefit from their research. The project assignments described in the brochure are real assignments that aim to solve real problems in the professional field.
Number of students
Start of project
Study load
Duration of project
E-mail contact
Register at “Praktijkweb”
Legend
International student population Mainly Dutch student population
Communication Studies
Finance and Control
International Business and Management Studies
Logistics Management (Economics)
International Business and Languages
Employment contract / (or) tuiton fees paid by company
Master of International Business
If you are interested in a project assignment, please get in touch with the relevant contact person. You may also be asked to register your request on the ‘Praktijkweb’ site.
Introduce yourself and describe the company you represent. Explain the issue or question you would like the project to investigate. Finally, include your Chamber of Commerce number when submitting your request.
The contact person will then discuss the assignment with you to determine its feasibility. Specific conditions or
availability can play a role in this. For example, the student having access to relevant information and sufficient time for supervision and assessment.
If you have any questions after reading this brochure, please contact the Smart Business Center.
The contact details are:Smart Business CenterRuitenberglaan 316826 CC ArnhemT: 026-369 1228E: [email protected]: www.han.nl/sbc
The above degree courses at the Faculty of Business Management and Law can be distinguished by their international orientation, academic level, student population and subject content. They also share the same conditions for acquiring project assignments.
COMMUNICATION
Feb/Sep30 70 hrs 5 months
MARKET RESEARCHQualitative research. Compact qualitative communication research. For example: brand awareness, corporate reputation, customer satisfaction, reader survey.
YEAR 2
Feb/Sep1 800 hrs 5 months
GRADUATION ASSIGNMENTSystematic solution to a communication issue.
YEAR 4
Feb/Sep4/6 210 hrs 4 months
DIGITAL MAGAZINEDigital Magazine including final presenta-tion.
YEAR2
Feb/Sep1 840 hrs
INTERNSHIPInternal and external analysis of a communication issue.
YEAR 3
Communication is a full-time Bachelors course which prepares students to become a competent specialist in the areas of business, marketing and corporate communica-tion. Graduates are suited to find positions in mid- to large sized globally operating organizations, and have the potential to develop to a management position within three to five years. Examples of positions are international marketing communica-tion manager, public relations manager, brand manager, or advertis-ing account manager.
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FOR INFORMATION CONTACT
Antoine van den Berg
Yvette Oswald
Marjon Elshof
FINANCE AND CONTROL
Feb/Sep1 840 hrs 5 months
INTERNSHIPPractical experience in a finance department including methodical solution to a tactical/operational financial-economic or fiscal issue.
YEAR 3
Feb/Sep1 840 hrs 5 months4 months
GRADUATION ASSIGNMENTMethodical solution to strategic/tactical issues such as accounting control, business process improvements, risk management or financial planning.
YEAR 4
Apr/Nov3/4 60 hrs 2 months
INTERNAL ANALYSISDo a SWOT analysis, describe the organiza-tion’s strategy, propose a strategy map and Balanced Scorecard and describe motivation-al and communication tools used to support the strategy.
YEAR2
Feb/Sep2/3 80 hrs
PERFORMANCE MANAGEMENTFollowing a methodical tool the root cause for a problem in the business operations will be identified and analyzed. Possible solutions will be suggested.
YEAR 4
Finance and Control is a full-time Bachelors course that prepares students for management positions in the field of finance. The course focuses on international and corporate finance, accounting, business process management, risk management, external reporting, business communication and taxes. Examples of positions are interna-tional financial manager, business controller, business consultant, or bank manager.
Marco van der Woude Chantal Hoogveld
TESTIMONIAL
Company contact person: Eveline CoppesCompany name: TNT NederlandPosition: Financial Process Manager BeneluxAssignment: Performance Management Advanced
Usability/satisfaction client:The students have analysed the Purchase to Pay process for TNT.They have gone through all our vendor data to generate a specific to-do list so that we could take action. They looked at the assignment in many different ways with a completely fresh look. They also provided TNT with a full set of recommendations to optimize the process.Having a student interpret data gave us the freedom to invest our time in more directions at the same time and increased the effectiveness of the total analysis of our vendor data.
FOR INFORMATION CONTACT
INTERNATIONAL BUSINESS AND MANAGEMENT STUDIES
Feb/Sep1 840 hrs 5 months
INTERNSHIPPractical experience in the field of e.g. marketing, sales, purchasing. In addition to the daily work a separate research assignment to solve an operational issue is required.
YEAR 3
Feb/Sep1 840 hrs 5 months
GRADUATION ASSIGNMENTThe assignment consists of in depth research which leads via analysis, objective interpretation and critical thinking towards a solid advice concerning a strategic issue. The practical, organizational and financial consequences of the advice need to be given so that the client can make well founded decisions based on the graduation report.
YEAR 4
Feb/Sep6/8 400 hrs 5 months
INTERNATIONAL MARKET RESEARCHInternational Market Research such as a market scan, customer analysis, competitor analysis, and country selection.
YEAR2
Feb/Sep1 220 hrs 5 months
MINOR ASIAN STUDIES Advisory report about marketing and/or logistics to and from China.
YEAR 4
International Business and Manage-ment Studies (IBMS) is a 4-year full-time Bachelors course belonging to the domain Business Administra-tion (BBA). Activities in this domain are, among others, managing & organizing, purchasing, marketing & sales, negotiating and business communication. The study pro-gramme is designed to prepare students for positions in internation-ally oriented companies at middle and higher management level. Examples of positions are interna-tional marketing manager, sales manager, product manager, account manager, export manager, purchasing manager.
Arno Teunissen
Beryl Wijnberg
TESTIMONIAL
Company contact person: Carlo de NijsCompany name: BolsiusPosition: Regional marketing managerAssignment: International market research
Usability/satisfaction client:‘We asked a group of IBMS students to do research in the food industry in Germany, because we want to strengthen our position in that specific market. It was great to see how this multicultural group of students teamed up. In the end they provided us with very interesting insights and business opportunities. It was exactly the ’snapshot’ we needed of this market to further outline our plans.’
Chantal Hoogveld
FOR INFORMATION CONTACT
LOGISTICS MANAGEMENT (ECONOMICS)
Feb/Sep1 840 hrs 5 months
GRADUATION ASSIGNMENTMethodical solution to strategic/tactical issues such as inventory management, supply-chain finance, distribution, and purchasing.
YEAR 4
Feb/Sep1 840 hrs 5 months
INTERNSHIPPractical experience in a supply-chain department, e.g. purchasing, warehousing, planning, including a methodical solution to a tactical/operational supply-chain issue.
YEAR 3Logistics Management (Economics) is a full-time Bachelors course which prepares students for a starting position as an international supply-chain professional. Graduates are suited to positions in mid to large sized globally operating organiza-tions and have the potential to develop to a management position within three to five years. Examples of positions are international supply chain manager, logistics manager, purchasing manager, or distribution manager.
TESTIMONIAL
Company contact person: BylothCompany name: BenimaPosition: CEOStudent assignment: Graduation Assignment; Selecting fitness suppliers in China.
Usability/satisfaction client:Xuanyi Ren has helped us find new suppliers for products we buy in China. She has helped build new business relationships and search for quality products at competi-tive prices. Xuanyi Ren’s friendly approach, excellent business skills and Chinese background have been an asset in negotiations with our new Chinese suppliers. She even represented us and met with our suppliers at the world-famous fitness show Fibo in Cologne, Germany. During her internship she also assisted in other areas such as stock control.
Chantal Hoogveld
FOR INFORMATION CONTACT
INTERNATIONAL BUSINESS AND LANGUAGES
Feb/Sep1 - 5 months
INTERNSHIP Practical experience in the field by working in the company. In addition to the daily work a research assignment to solve an operational issue is required.
YEAR 3
Feb/SepFeb/Sep 11 -800 hrs 5 months5 months5 months
[email protected]@han.nl
GRADUATION ASSIGNMENTThe assignment consists of a research project concerning a strategic and international issue in the commercial field. The assignment also includes a practical, organizational and financial implementation plan so that the client can make well founded decisions based on the Graduation report.
EXPORT POLICY PLANInternational marketing plan by a 10-step approach. The main focus is on exporting to a region outside of the EU. Supervised by professional project tutors and supported by the modules Planning and Consultancy, Supply Chain Management, Finance and Marketingcommunication.
YEAR 4YEAR 4
Feb/Sep5/6 175 hrs 5 months
[email protected] [email protected]
CUSTOMER OR MARKET RESEARCHInternational market research for an external client. Collecting information for new market opportunities, competition, distribution channels, regulations and market potential. Supervised by research professionals and qualified tutors.
YEAR2
Feb/Sep4/5 200 hrs
LATIN AMERICAResearch into export possibilities from and into Latin America.
YEAR 3
International Business and Languag-es is a Dutch-taught international Bachelors course that prepares students to work strategically on foreign markets and with foreign business contacts. Graduates find positions in the broad area of export management, international purchas-ing, sales, account management and international communication management. After five years of working in the field, most graduates have positions at a strategic level.
Edwin Vermeulen
Fransisco Martinez
Karin Steenbrink
TESTIMONIAL
Company contact person: Rianne SchutCompany name: European Business Development GroupPosition: HR ManagerStudent assignment: Internship
Usability/satisfaction client:‘I enjoy having trainees from IBL’ says MS Schut. ‘They speak different languages and are used to working with other cultures. Sometimes you have to deal with unexpected situations. Or surprising reactions from people. IBL students don’t get alarmed by this. They are also trained in marketing, communication and commerce. Personally, I really enjoy working with IBL students. It’s a course that demands serious study because you really have to be proficient in different languages. So the Internships sometimes also lead to employment. Our marketing coordinator, for example, is a former IBL student.’
FOR INFORMATION CONTACT
5 months
MASTER OF INTERNATIONAL BUSINESS
Sep Sep1 120 hrs/w 20 hrs/w1 year 1 year
[email protected] [email protected]
IB STRATEGYInternational business strategic advice (initial choice of a target market).
IB CULTUREBusiness culture analysis of the chosen market.
IB MARKETING AND SALESInternational marketing and sales plan for the chosen market.
IB ORGANISATION MANAGEMENT 1Analysis of the organisation’s potential to act on the chosen market.
IB FINANCEProfitability evaluation of the International Business Plan.
IB ORGANIZATION MANAGEMENT 2Analysis of the structural changes (in the organisation and the business network).
IB CHANGE MANAGEMENTAdvice on change processes needed in order for the organisation to act on a chosen market.
MASTER THESISMasters Thesis on a international business problem relevant to the organization or the professional community.
YEAR1 International Business plan YEAR 2 Focus on implementationThis HAN Masters programme puts
knowledge into action, providing
state-of-the-art knowledge and tech-
niques for addressing a company’s specific
internationalization challenge. The Master
of International Business is a part-time
professional programme. It can help your
company develop the human capital it
needs to act in the international business
arena. Your employee or trainee (in a
working and learning track) will
investigate one of your company’s
international business-related problems.
Your company will receive a tangible
return on investment in the form of an
international business plan and an
approach for its implementation.
Your company can take advantage of this
Masters programme by having one of its
staff enrol in the programme or by
financing a student in a learning and
working track. Each module can also be
taken separately.
TESTIMONIAL
Company contact person: Wiebrand KoutCompany name: ElestorJob title: CTOStudent Assignment: Working and learning track
Usability/satisfaction client:‘Elestor is a small company specialized in electricity storage’ says Mr Koud. ‘Master of International Business student George van Altena has been doing a learning and working track with us since 2014. He has been helping us by performing a market analysis and by giving strategic advice about our target markets, so we can offer our best product market combinations in several countries such as India and Indonesia. After a brief training, he was soon able to work quite independently due to his commercial background. We are very pleased with his work and embrace these learning and working tracks for Masters students. We intend to hire more students in the near future.’
Boriana Rukanova
FOR INFORMATION CONTACT
