Presented by : -

Jai keerthi R

4th sem,MBA

FACTORS AFFECTING INTERNATIONAL MARKETING

International Marketing

International marketing occurs when a business directs its products and services toward consumersin more than one country.

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Factors affecting international marketing are:-

Demographic/Physical Environment• Political Environment• Economic Environment• Social/Cultural Environment

Demographic/Physical Environment

i. Population size, growth, density

ii. Urban and rural distribution

iii. Climate and weather variations

iv. Shipping distance

v. Product-significant demographics

vi. Physical distribution and communication network

vii. Natural resources.

Political Environmenti. System of government

ii. Political stability and continuity

iii. Ideological orientation

iv. Government involvement in business

v. Attitudes toward foreign business (trade restrictions, tariffs, non-tariff

barriers, and bilateral trade agreements)

vi. National economic and developmental priorities.

Economic Environment

i. Overall level of development ii. GNP, industrial sector iii. Role of foreign trade in the economyiv. Currency: Inflation rate, availability, controls, and stability of

exchange ratev. Balance of payments vi. Per capita income and distribution vii. Disposable income and expenditure patterns.

Social/Cultural Environmenti. Literacy rate, educational level ii. Existence of middle class iii. Similarities and differences in relation to home

market iv. Language and other cultural considerations.

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