International Congress and Convention Association

Moderator:

Martin SirkCEO, ICCA

“Aiming for the Summit”Arabian Travel Market

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Aiming for the Summit

Today’s panellists

• Mohamed Al Geziry, Chairman, Mohamed Al Gerizy Consultancy

• Ali Abu Monassar, Deputy Chairman, Net Conference & Conventions

• Houssam Tantawi, Executive Director of Sales, Emirates Palace

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Aiming for the Summit

How does today’s Arabian Gulf measure up against the best in the international meetings market?

• Overview from ICCA• Views from today’s panel• Views from today’s audience• Key points to take away

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A new competitive environmentWhat used to be advantages are now entry level requirements

• Excellent access• Top quality convention facilities• Adequate int’l hotel rooms nearby• Experienced multilingual staff• Professional marketing• Excellent DMC’s & PCO’s• Modern IT infrastructure

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Global clients are driving global qualityUltra-fast communication; internationally aware managers; increased competition; and growing professionalism are “evening out” the competitive playing field

• Asia: China; Korea; KL; India• New Europe and Old Europe• South Africa• Inward focused USA• The Arabian Gulf

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“New differentiators”What makes the difference in the new competitive landscape?

• A commitment to long-term infrastructure reinvestment

• Individual client focus: excellent CRM• Coherent destination marketing• Destination teamwork• Education & training beyond the

basics

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International Congress and Convention Association

Thank you!

And now over to our expert panellists to discuss the situation in this region.

“Aiming for the Summit”

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