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Social Media – will it catch on?

Internal workshop on Social Media

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Workshop for Audit Commission staff who are leaving on social media. Covers introduction to social media, how it might be helpful for seeking employment and what you might need to think about as you develop your online profile.

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Page 1: Internal workshop on Social Media

Social Media – will it catch on?

Page 2: Internal workshop on Social Media

How are we going to do this?

Page 3: Internal workshop on Social Media

So what are we going to cover?

Social Media, Social Networking, what is it?

So what are these thing like Twotter, Wordpress and Bookface?

Other stuff you might want to ask us or the group

YOU as a brand

No laptop? Will my mikefluffykins@Gmail do? What about contacts?

Page 4: Internal workshop on Social Media

By the end of this session you will….

Page 5: Internal workshop on Social Media

What is social media?

So how many people are in the room?

http://youtu.be/lFZ0z5Fm-Ng

Page 6: Internal workshop on Social Media

Get that – so what is a social network?

You are at a party – the food is ok – what do you remember most?

Page 7: Internal workshop on Social Media

Twitter – what’s it for?

Page 8: Internal workshop on Social Media

LinkedIn

Page 9: Internal workshop on Social Media

Blogging

Page 10: Internal workshop on Social Media

Try blogging in a safe environment first …

Page 11: Internal workshop on Social Media

Internet functionality Gmail, Reader and ….

Page 12: Internal workshop on Social Media

Your social media strategy

Why do I need one?

‘Rough this morning – too many beers with old colleagues – have to skip today – maybe cold coming on?’

Simon Hughes, Facebook circa 2008

‘Simon is an experienced senior manager, constantly professional, and focussed on delivery.’

Simon Hughes, LinkedIn circa 2009

Google Yourself

Page 13: Internal workshop on Social Media

How should I ‘be’?

Online YOU are the brand. What persona will you have?

Listen Be open

Don’t pretend Show gratitude

Be positive Be responsive

Page 14: Internal workshop on Social Media

Find your community (or communities) – they are peoplewhat problem are you solving for them?where do they hang out on line?wefollow.com, search.twitter.com

Build relationships and converse – that’s talk to you and medon’t sell or broadcast

Have a business site as well as facebook/twittter etc,.

Cross post and cross pollinate

Use a social media dashboard – it will save you time

Get peoples email address – use a blog which provides comments

Measure and track your results

What is your strategy?

Page 15: Internal workshop on Social Media

So what now?

Page 16: Internal workshop on Social Media

Some more help

http://23things.wetpaint.com/ multi media on line training

http://www.youtube.com/watch?v=MpIOClX1jPE&feature=related social media in plain english