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2INTERNACIONALIZACIÓN | 2014
INTERNACIONALIZACIÓN | 2014
1. Designed and Manufactured in Mexico
2. Mexico Means...
3. Resources
4. A Strong Economy
5. Promexico and Internationalization
6. FINAL THOUGHTS
4INTERNACIONALIZACIÓN | 2014
INTERNACIONALIZACIÓN | 2014
Mexico is a world leader in the
development and production of anti-
venom.
An inexpensive process for producing
sponge iron was developed in Mexico during
WWII
The first contraceptive pill was
developed by
a Mexican scientist
Tremec Transmission (Corvette and Mustang)
INTERNACIONALIZACIÓN | 2014
INTERNACIONALIZACIÓN | 2014
5
Minessotta Light Train (Bombadier Mexico)
787 Dreamliner Interior (Zodiac Mexico)
INTERNACIONALIZACIÓN | 2014
INTERNACIONALIZACIÓN | 2014
6
∙ a democracy.
∙ one of the largest economies in the world.
∙ an example of macroeconomic stability.
∙ an open economy.
∙ young, talented and highly-skilled people.
∙ a leader in advanced manufacturing.
∙ the next global logistics high value added hub.
∙ a world within a country.
∙ a reliable and attractive destination for investment.
∙ increasing its productivity through its structural reforms.
Means:
INTERNACIONALIZACIÓN | 2014
INTERNACIONALIZACIÓN | 2014
Mexico is far from the "Ring of Fire“ described by Bill Gross in Pacific Investment Management
(PIMCO)
PUBLIC DEBT OF SELECTED
COUNTRIES (% PIB)FISCAL BALANCE(% DEL PIB)
EXTERNAL COMPARATIVE
8
INTERNACIONALIZACIÓN | 2014
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Population Pyramid, 2005
(millions)Population Pyramid, 2030
(millions)
Men Women Men Women
9
Source: Oxford Economics, Creating Jobs in a Global Economy; INEGI, 2011; Population
Projections for Mexico 2005-2050, CONAPO.
OUR DEMOGRAPHICS FAVOURS US
• 112 million people with 29 years of average age
• Mexico is experiencing it´s Biggest job growth
between 2010 and 2030.
• In 2030, Mexico will reach its lowest dependency
ratio Level (children and elderly / EAP).
• According to forecasts, there will be 60 million
people at their working age in 2030.
Population Pyramid, 2005
(millions)Population Pyramid, 2030
(millions)
Men Women Men Women
INTERNACIONALIZACIÓN | 2014
INTERNACIONALIZACIÓN | 2014
1. U.S.A.
2. China
3. Japan
4. Germany
5. France
6. UK
7. Brazil
8. Russian Fed.
9. Italy
10. India
11. Canada
11. Australia
12. Spain
13. Korea
14. Mexico
15. Turkey
16. Netherlands
17. Indonesia
18. Saudi Arabia
19. Switzerland
20. Argentina
2013 FIGURES IN BILLIONS OF DOLLARS
Source: International Monetary Fund
MEXICAN ECONOMY
(Mexico $ 250 Billion in 1995)
16. 80
9.24
4.90
3.63
2.73
2.52
2.24
2.09
2.07
1.87
1.82
1.56
1.35
1.30
1.26
.82
.80
.86
.74
.65
.61
10
11
• Mexico is the third largest trading partner of the US and its second largest market.
• Mexico and the US trade more than $ 1.3 billion a day ($ 486 billion in 2013). ALMOST A MILLION PER
MINUTE
• Mexican companies employs more than 50000 Workers in the U.S.
• they are Majority Shareholders and operate 124 production plants in The U.S.: Bimbo, Cemex, Vitro, Lala,
Gruma, Sigma, AHMSA, Alfa, Katcon (45 million), Tapia, among others.
• Since 1994, Mexico has attracted $ 313 billion in foreign direct investment, 45.6% in the manufacturing industry.
• US is the largest foreign investor in Mexico: about $90 billion ($ 15 in 1993)
• Mexico's investment in the world is reaching $ 30 billion;
- $ 12.6 b. in the U.S.
- $ 7 b. in Colombia
- $ 4 b. in Chile
- $ 2.3 b. in Panama, among others.
Other Assets
INTERNACIONALIZACIÓN | 2014
INTERNACIONALIZACIÓN | 2014
MAIN COMPETITIVE ADVANTAGES OF MEXICO ARE:
– macroeconomic environment, stability and strong financial market.
– Open economy with international Trade and Investment Commitments.
– production and technical diversity.
– growing middle class and the domestic market.
– Demographic dividend.
– Human capital, education, science, R & D.
– Quality workforce and an improving Human Development Index.
– Strengthening the rule of law, copyright and property rights.
– Infrastructure improvement (5% of GDP Investments).
– Democratic system and political stability. INTERNACIONALIZACIÓN | 2014
INTERNACIONALIZACIÓN | 2014
COMPARATIVE ADVANTAGES
12
INTERNACIONALIZACIÓN | 2014
INTERNACIONALIZACIÓN | 2014
Mexico is the main tourist destination in Latin
America and tenth in the world.
25.8 million tourists from all over the world
visited Mexico in 2014.
The highest number recorded to date
an increase of 19.3% compared to 2013. Likewise, the Domestic flights increased 9.0%
TOURISM
14
INTERNACIONALIZACIÓN | 2014
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110,000 landmarks
30,000 archaeological sites
37 World Heritage sites by UNESCO (more than
any other country in the Americas and 6th place
worldwide)
Gastronomy recognized as Intangible World
Heritage (one of the 5 best cuisines)
About 20% of American expats living in
Mexico (1 million)
HISTORY AND
CULTURE
15
16INTERNACIONALIZACIÓN | 2014
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Tijuana
1,864 miles from end to end
Moscow
Barcelona
Same distance between
1,864 miles from end to end
Tijuana
Mérida
16
18INTERNACIONALIZACIÓN | 2014
INTERNACIONALIZACIÓN | 2014
18
Mexico: Leading exporter in Latin America
Mexico
Latin America
2x
Advanced manufactures
19INTERNACIONALIZACIÓN | 2014
INTERNACIONALIZACIÓN | 2014
Tijuana
19
1993 2013(Units) (Units)
13,900,000 16,355,000
Canada
2,000,000
Mexico
1,000,000
USA
10,900,000
Source: ProMéxico with information of Automotive Associations of selected countries.
Canada
2,380,000
Mexico
2,930,000
USA
11,045,000
Vehicle production in NAFTA
(1993-2013)
20INTERNACIONALIZACIÓN | 2014
INTERNACIONALIZACIÓN | 2014
Main products exported from Mexico*
20Source: ProMéxico with information of Global Trade Atlas 2013.
* Share based on the total exports in percentage.
Light vehicles
32.4 bn USD
8.5%
Parts and accesories
for vehicles
20.5 bn USD
5.4%
Telephones and
communication equipment
18 bn USD
4.7%
Transportation
vehicles
17.6 bn USD
4.6%
Computers and
components
17.4 bn USD
4.6%
Television
receiver
16.7 bn USD
4.4%
Electrical
conductors
10.2 bn USD
2.7%
Unwrought semi-
manufactured gold
5.8 bn USD
1.5%
Tractors
5.6 bn USD
1.5%
Refrigerators and
cold equipment
4.4 bn USD
1.2%
Surgical and medical
instruments
5.1 bn USD
1.3%
Seats and their
components
5.3 bn USD
1.4%
21INTERNACIONALIZACIÓN | 2014
INTERNACIONALIZACIÓN | 2014
Tijuana
21
FDI flows into Mexico (1999-2014*)MUSD
Record-high39,200
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
29,000**
24,000**
Source: ProMéxico,with information of the Ministry of Economy. UNCTAD *Q3. 2014 figures.
15,310*
22INTERNACIONALIZACIÓN | 2014
INTERNACIONALIZACIÓN | 2014
Tijuana
Mexico’s FDI outflows(Million dollars)
22Source: ProMéxico with information of UNCTAD.
25,597
12,937
MDD
INTERNACIONALIZACIÓN | 2014
INTERNACIONALIZACIÓN | 2014
23
We are committed to free tradeOur FTAs give privileged access to 1.2 billion consumers.
Brazil
8China 19United States
20Colombia
42
45 countries
with FTA’s
With the TPP, Mexico will increase its presence in Australia, Brunei, Malaysia, New
Zealand, Singapore and Vietnam.
Source: ProMéxico with information of Brazil: OAS; China: Chinese Ministry of Commerce; Colombia: Colombian Ministry of
Commerce; United States: Office of the US Trade Representative; Chile: Direcon; Mexico: Ministry of Economy.
Mexico has 27
RIPPA**Reciprocal Investment
Promotion and Protection
Agreements
INTERNACIONALIZACIÓN | 2014
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24
• Mexico has signed 27 of these agreements, providing legal certainty:
Country Year Country Year Country YearSwitzerland 1996 Austria 2001 Panama 2006
Argentina 1998 Sweden 2001 Iceland 2006
Netherlands 1999 Korea 2002 Australia 2007
France 2000 Italy 2002 Trinidad & Tobago 2007
United Kingdom 2000 Uruguay 2002 Spain 2008
Portugal 2000 Greece 2002 India 2008
Denmark 2000 Cuba 2002 Slovakia 2009
Finland 2000 Belgium 2003 China 2009
Germany 2001 Czech Rep. 2004 Belarus 2009
Agreements on Reciprocal Promotion and Protection of
Investments (RIPPA)
INTERNACIONALIZACIÓN | 2014
INTERNACIONALIZACIÓN | 2014
25
A country with great infrastructure
Mexico:
• 64 international airports.
• 63 border crossing points
• 68 ports for natural and domestic traffic.
• 16,777 miles of railroads.
• 231,000 miles of roads
Source: ProMéxico, with information of CIA Factbook and SCT.
Lázaro
Cárdenas
Manzanillo
Veracruz
Tampico
Altamira
Guanajuato
Monterrey
Guadalajara
SLP
INTERNACIONALIZACIÓN | 2014
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Foreign Trade Compass
26
NAFTA
TPP EU-Mexico
FTA
Pacific Alliance
INTERNACIONALIZACIÓN | 2014
INTERNACIONALIZACIÓN | 2014
United States 1,830,580
CountryNo. Patents granted
1
Japan 1,782,1172
China 1,011,9763
Korea 828,5384
European Union 587,0865
Russia 274,4996
Canada 173,5677
Germany 158,4038
Australia 131,8679
France 115,16110
Mexico 93,88811
Italy 82,59412
United Kingdom 74,71113
India 69,82614
Singapore 60,71315
Patents granted 2003-2012
27
Source: ProMéxico with information of the World Intellectual Property
Organization (WIPO) Statistics.
INTERNACIONALIZACIÓN | 2014
INTERNACIONALIZACIÓN | 2014
Mexico’s global leadership
28
IT
• 3rd largest exporter
in the world.
AUTOMOTIVE AND
AUTO PARTS
• 8th producer and 4th
exporter globally of new
light vehicles in the world.
ELECTRIC-
ELECTRONIC
• Leading flat
television screen
exporter in the world.
AEROSPACE
• Mexico is the 6th
supplier to the
American aerospace
industry.
Source: ProMéxico with information of FEMIA, GTA, AMIA y OICA.
380 billions in exports in 2013
50% in medium and high-tech manufactures
INTERNACIONALIZACIÓN | 2014
INTERNACIONALIZACIÓN | 2014
Mexico is a leader in key sectors
29
Mexico is the main exporter of medical
devices in Latin America.
Mexico is the largest
exporter of two-door
refrigerators with
freezer.
5th
exporter of
computers.
10th
exporter of
cellphones.
380 billions in exports in 201350% in medium and hightech
manufactures
Source: ProMéxico with information of FEMIA, GTA, AMIA and OICA.
4th
auto parts
exporter
ProMéxico is the Institution of the Federal Government in charge of promoting Mexico´s role in the international economy:
Objectives
Internationalization of Mexican
Companies Exports Promotion
Investment
Promotion
Targets Mexico´s global insertion
through the internationalization of
Mexican companies.
Supports the exporting process of
the companies established in our
country.
Coordinates actions aiming to
attract foreign investment.
MISSION
INTERNACIONALIZACIÓN | 2014
INTERNACIONALIZACIÓN | 2014
32
Sectors of focus in ProMéxico
• Plastic
• Chemical
• Electric
• Electronic
• Metal-
mechanic
___________
- Industrial
inputs
• Information
Technology
• Communications
• Art
• Publishing
_______________
- Photon
- Contents
- KPO
- Animation
- E-learning
• Furniture
• Decoration
Items
• Jewelry
• Textile /
Fabric
• Apparel
• Footwear
• Leather
goods
• Toys
• Hardware
____________
- Smart cities
- Second
Homes
- Architecture
• Automotive
• Auto parts
• Aerospace
___________
- Shipyards
- Dry Docks
facility
• Renewable
energy
• Green
Technologies
• Water
Management
• Carbon credits
• Petrochemistry
• Gas
• Shell gas
____________
• Pharmaceutical
• Export
Healthcare
• Medical Devices
• Health
infrastructure
• Medical
Tourism
• Biotechnology
• Drugs and
vaccines
• Clinical trials
____________
• Flowers and
Plants
• Tobacco
• Livestock
• Meat and
Poultry
• Fishing and
aquaculture
• Fruits and
vegetables
• Processed
Foods
• Food
Industries
• Beverages
_____________
_
- Conventional
- Fair Trade
- Organic
- Halal
- Kosher
Agrifood Health Energy and
environmental
technologies
Transport and
heavy
manufacturin
g
Design
industries
IT, creative
and content
industries
Intermediat
e industries
Infrastructure
• Construction
• Routes
• Maritime /
Naval
• Construction
materials
• Mining
• Railway
____________
- National
Infrastructure
Plan
- Urban
Development
Cities (DUIS)
33
Promexico means to promote and support the internationalization of Mexican companies, or their subsidiaries, so that they can have a productive or commercial arm oversees, through which to offer their products and services in a foreign market.
MISSION: To contribute to the national economic development by promoting the benefits of internationalization, identifying, monitoring and providing support to Mexican companies interested in operating abroad.
VISION: To support Mexican companies in their internationalization, identifying projects and providing services to government support, counseling, linkage and expansion into new markets.
INTERNACIONALIZACIÓN | 2014
INTERNACIONALIZACIÓN | 2014
INTERNACIONALIZATION
INTERNACIONALIZACIÓN | 2014
INTERNACIONALIZACIÓN | 2014
Internationalized Mexican companies
34Source: ProMéxico.
INTERNACIONALIZACIÓN | 2014
INTERNACIONALIZACIÓN | 2014
Supports and services for internationalization
35
Consulting
Specialized studies
Business travel
Specialized information
Advertising
Meetings management
Assessment and guidance programs
Advice on disputes and support operations in conciliation
Government and institutional support
Initial assessment on intellectual property
Contacts network
Identification and diagnosis of the viability of the company’s project
Supports
Services
Assessment and guidance programs
INTERNACIONALIZACIÓN | 2014
INTERNACIONALIZACIÓN | 2014
OUR NATIONAL NETWORK
Tijuana
Hermosillo
Torreón
Culiacán
Durango
Guadalajara
Zacatecas
Aguascalientes
MoreliaTecamachalco
Toluca
Cuernavaca
Puebla
Distrito Federal (Oficinas Centrales)
Oaxaca Veracruz Campeche
Juárez Chihuahua Saltillo
Monterrey
SLP
Silao
Querétaro
Pachuca
Mérida
Tlaxcala
Cancún
Tuxtla
Gutiérrez
ProMéxico bureaus
in the country.2936
INTERNACIONALIZACIÓN | 2014
INTERNACIONALIZACIÓN | 2014
OUR GLOBAL NETWORK
3748 ProMéxico Offices in 31 countries
Europe, Middle East and Africa:
Berlin
Bern
Brussels
Casablanca
Frankfurt
Istanbul
The Hague
London
Madrid
Munich
Milan
Moscow
Paris
stockholm
Latin America
Bogotá
Buenos Aires
Guatemala
Havana
Lima
Santiago de Chile
Sao Paulo
Asia
Beijing
Doha
Dubái
Hong Kong
Kuala Lumpur
Melbourne
New Delhi
Seoul
Shanghai
Singapore
Taipei
Tokyo
Boston
Chicago
Dallas
Detroit
Houston
Los Angeles
Miami
Montreal
North America
New York
Phoenix
San Francisco
Seattle
Toronto
Vancouver
Washington
INTERNACIONALIZACIÓN | 2014
INTERNACIONALIZACIÓN | 2014
38
Assistance
Services
Assessment and guidance programs
Rent of physical spaces
International certification
Consulting
Design
Shipment of samples
Specialized studies
Trade shows
Appointments with buyers
Promotional events
Business travel
Trade shows
Appointments with buyers
Promotion
Advertising in Negocios Magazine
Specialized information
Specialized courses in International
businessMade in México B2B
Assistance & Services
INTERNACIONALIZACIÓN | 2014
INTERNACIONALIZACIÓN | 2014
39
Internationalization PROJECTS CONFIRMED BY OUR TRADE
COMISSIONS
2013 | 2014
689
7
5 5 54 4
3 3 32 2 2 2
1 1 1 1 1 1 1 1 1 1 1
Bog
otá
Sao
Pa
ulo
Bue
nos A
ires
Los A
ng
ele
s
Dalla
s
Mia
mi
Gua
tem
ala
San
tiago
de
…
Mu
mb
ai
Housto
n
To
ronto
Suiz
a
Fra
nkfu
rt
Esto
co
lmo
Wa
sh
ing
ton
To
kio
Sin
ga
pu
r
Paris
Nu
eva
York
Ma
drid
Lim
a
Hong
Kon
g
Hola
nd
a
Chic
ago
Beijin
g
11%
$ 693MILLION
Dollars
Of Economic ImpactProjects
CONFIRMED
LATAM NAFTA ASIA
14%
EUROPE
32%43%
INTERNACIONALIZACIÓN | 2014
INTERNACIONALIZACIÓN | 2014
40
68
6%11%
$ 693MILLION
DOLLARSPROJECTS
CONFIRMED ECONOMIC IMPACT
CENTRO
16%
NORESTECENTRO OCC SURESTESUR NOROESTE
54.5%11% 1.5%
24
6 6 53 3 2 2 2 2 2 2 2 1 1 1 1 1 1
D.F.
Gu
adalajara
Edo
. México
Nu
evo Leó
n
Son
ora
Qu
eretaro
Sinalo
a
D.F.…
Mich
oacán
Hid
algo
Oaxaca
Veracru
z
Pu
ebla
Du
rango
Torreó
n
Agu
ascalien…
Yucatán
Mo
relos
San Lu
is…
INTERNATIONALIZATION PROJECTS CONFIRMED BY OUR
NATIONAL OFFICES
2013 | 2014
INTERNACIONALIZACIÓN | 2014
INTERNACIONALIZACIÓN | 2014
PERFORMANCE INDICATORS OF THE EXECUTIVE
DIRECTOR OF INTERNATIONAL PROJECTS
1118
607
343
68
Contacts Assisted at headquarters by Team Internationalization.
Mexican companies of which we have recorded an approach for the
Internationalization area in ProMéxico.
Number of Internationalization projects registered until December 2014 (CRM +
Bitácora)
Number of Internationalization projects confirmed during 2013 and 2014
0
50
100
150
200
250
300
350
2011 2012 2013 2014
Proyectos en cartera
37
215
343
2 36
Exponential
growth
Total of 68 projects
validated
145
42
SUMMARY OF PORTFOLIO Evolution
(CRM + BITÁCORA)
Projects in the portafolio
INTERNACIONALIZACIÓN | 2014
INTERNACIONALIZACIÓN | 2014
FRANCHISING
LICENSING
GOVERNMENT PROCUREMENT
INTERNATIONAL TENDERS AND BIDS
MERGERS AND ACQUISITIONS
NEW MODALITIES OF IINTERNATIONALIZATION
SUPPORT
43
INTERNACIONALIZACIÓN | 2014
INTERNACIONALIZACIÓN | 2014
www.promexico.gob.mx
@ProMexicoTW
+52 (55) 54 47 7000
Camino a Santa Teresa 1679,
Col. Jardines del Pedregal
CP 01900, México, D.F.
44