2012 MEDIA PLANNERwww.interlakepulse.com

Your Guide to Events, Accommodations, Dining and Shopping in the Interlake!

Spring/Summer 2012 Issue

Fall/Winter 2012 Issue

Your Guide to Events, Accommodations, Dining and Shopping in the Interlake!

2 | I n t e r l a k e P u l s e | w w w. i n t e r l a k e p u l s e . c o m

‘‘ Interlake Pulse has the pulse on

activities, shopping, accommodations and

restaurants around our beautiful lake.

Come and enjoy the lake life with us’’

I n t e r l a k e P u l s e | w w w. i n t e r l a k e p u l s e . c o m | 3

WHO WE ARE

Introducing the Interlake’s newest in print and on-line tourism

magazine! The Interlake Pulse is a full colour, full glossy magazine

with a modular advertising style. Our sleek clean look creates easy

navigation for readership in both print and on-line issues. The spring/

summer season issue hits newsstands in mid-May and the fall/winter

issue hits newsstands in mid-September. Promoting the Interlake

area as a destination for all seasons with a pulse on local interests,

events, attractions and travelling tips, Interlake Pulse includes feature

sections for Accommodations, Events/Activities, Restaurants, and

Shopping.

In addition to print Interlake Pulse is also available in a fully

interactive digital version. Readers receive each issue on-line and

the magazine is posted on the website. A full archive of past issues is

available for a 12 month period, ensuring longevity for your on-line

presence.

INTERLAKE PULSE ON EVENTS THROUGHOUT THE SUMMER

WHERE TO STAY AND PLAY?

WHERE TO DINE AND PARTY?

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eMAGAZINE EDITION

eMAG CORE SPONSOREXCLUSIVE Advertising Opportunity

When you sponsor the eMagazine, your company is the first ad readers see when they open their digital copies. Your message will be prominently displayed directly across from the cover of the magazine.

RATE: $2,159.50 5 5 0 X 4 8 0 P I X E L S , J P E G , G I F , F L A S H O R V I D E O

eSKYSCRAPEREXCLUSIVE Advertising Opportunity

Featured to the right of the eMagazine, readers will be able to see your advertising message the entire time they are reading Interlake Pulse.

RATE: FREE with purchase of eMag Core Sponsor!2 0 0 X 7 8 3 P I X E L S , J P G O N L Y , F O N T S H O U L D B E S A N S S E R I F A N D 1 8 P O I N T O R L A R G E R

eMAG TOOLBAR SPONSOREXCLUSIVE Advertising Opportunity

Sponsor the eToolbar and appear in front of readers the entire time they are browsing the eMagazine. Your company’s information will display in the top right-hand corner of the browser next to frequently used navigational icons.

RATE: $1,509.502 5 0 X 5 0 P I X E L S , J P E G O R G I F O N L Y

C O V E R & C O R E S P O N S O R

N O T E : V I D E O F I L E S M U S T B E N O L A R G E R T H A N 4 3 1 X 2 7 7 P I X E L S A N D S U P P L I E D I N T H E F O L L O W I N G F O R M A T S : J P G , G I F , F L A S H / S W F, A V I , M P G , M O V , F L V O R R E A L P L A Y E R .

P L E A S E S U P P L Y B O T H . S W F A N D . F L A F I L E S W H E N S U B M I T T I N G F L A S H A N I M A T I O N .

IN ADDITION TO PRINT, INTERLAKE PULSE IS ALSO AVAILABLE IN A FULLY INTERACTIVE DIGITAL VERSION. READERS RECEIVE EACH ISSUE ONLINE AND IS POSTED ON THE WEBSITE. A FULL ARCHIVE OF PAST ISSUES IS AVAILABLE FOR A 12-MONTH PERIOD, ENSURING LONGEVITY FOR YOUR ONLINE PRESENCE.

‘‘Using the Interlake Pulse digital edition allows me to quickly find articles most relevant to my needs and interests.’’

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FULL PAGE BLEED

8.625" x 11.125"

1/4 PAGE VERTICAL

3.333" x 4.583"

1/2 PAGE LONGVERT.

1/2 PAGE HORIZONTAL

7" x 4.583"

3.333" x 9.5"

1/8 PAGE HORIZONTAL

3.333" x 2.166"

AD DEPICTIONSFULL COLOR RATES – WITH eLINK

RATES

SIZE 1x 2x Spring/Summer Spring/Summer or Fall/Winter and Fall/Winter issue per ad with discount OBC $2,800.50 $2,600.50 IFC/IBC $2,700.50 $2,500.50 Full Page $2,300.50 $2,100.50 1/2 Page H $1,200.50 $1,100.501/2 Page V $1,200.50 $1,100.50 1/4 Page V $800.50 $700.50 1/8 Page H $400.50 $300.50

KEEPING PACE WITH TODAY’S TECHNOLOGY EACH PRINT AD PURCHASE INCLUDES THE ON-LINE

EDITION WITH E-LINK AND GPS LOCATOR NUMBER (FACILITATING YOUR NEW CUSTOMERS; WHO CAN NOW FIND YOUR LOCATION INSTANTLY, WITHOUT

THE NECESSITY OF A CUMBERSOME MAP). INTERLAKE PULSE PROVIDES PROFESSIONAL AD ASSEMBLY AND LAYOUT TO NON-AGENCY

CLIENTS AT NO CHARGE TO THE CLIENT.

O B C : O U T S I D E B A C K C O V E R | I F C / I B C : I N S I D E F R O N T / B A C K C O V E R T H E 2 X R A T E I S T H E C O S T P E R A D P E R I S S U E B A S E D O N 2 0 1 2 F U L L Y E A R B O O K I N G

PRINT ADVERTISING SPECSPRODUCTION SERVICES Interlake Pulse provides professional ad assembly and layout to non-agency clients at no charge to the client.

ARTWORK REQUIREMENTS All digital colour and greyscale artwork must be supplied at 300 dpi. Line art must be supplied at 600 dpi. High-res PDF, EPS, TIFF and JPEG files are accepted. Images from the web are not suitable for printing. All colour artwork must be in CMYK mode; black and white artwork must be in either greyscale or bitmap mode. RGB mode artwork is not accepted and if supplied will be converted to CMYK mode, which will result in a colour shift. All screen and printer fonts as well as linked images must be supplied if not embedded in the file.

PROOFS/REVISIONS Printed Proofs/Revisions of ads produced by Interlake Pulse are available upon request at a charge of $50.

SHIPPING INSTRUCTIONS Ship all advertising materials to

your account executive at:

INTERLAKE PULSE INC. • BOX 1893 • GIMLI, MB R0C 1B0

TOLL FREE: (204) 642-5922

2012 DeadlinesSpring/Summer Issue Mid May newsstand launch

March 1st Final Ad Space Booking Deadline

March 8th Final Ad Material Deadline

Fall/Winter Issue September long weekend newsstand launch

June 22nd Final Ad Space Booking Deadline

June 29th Final Material Deadline

Advertiser indemnifies Interlake Pulse against losses or liabilities arising from this advertising. Interlake Pulse assumes no liability whatsoever, except to the extent of a one time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Interlake Pulse any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions can not be cancelled. Ads may also appear in an online version of the publication(s).

For more information, visit www.interlakepulse.com or contact:

Kerri TavernerPublication Sales Director201-641-2004interlakepulse.magazine@gmail.com