Interior Apparel

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“UNIQLO is a Japanese company that ensures it provides casual clothes for all

kinds of people”



OVERVIEW

Company name: Fast Retailing Co., LTD. (1963) Uniqlo Co., LTD.(2005)

Established: May 1, 1963

Company Information: UNIQLO is a brand of FAST RETAILING and among the top ten

specialty apparel retailers in the world. The UNIQLO chain-store concept created by

Yamaguchi-based Fast Retailing in the mid-1980s only saw explosive growth recently. The

company successfully subverted the Japanese clothing business by sourcing overseas,

primarily in China. UNIQLO currently has more than 680 stores across Japan, China and the

UK.

Mission and Vision: To continuously provide fashionable, high quality, basic casualwear at the lowest prices in the market - casual wear that anybody can wear whenever and

wherever.

In order to achieve this, we will focus on low cost operation and directly link production

and marketing by the shortest and cheapest means.

We will think hard about the kind of customer services that are expected from us and

provide the best possible.

We will provide an environment where global standard employees can happily work, anddo innovative work as a team with human touch rather than like a bureaucratic team.

And, as a result, we will become a global casual wear company, targeting high growth for

both top-lines as well as bottom-line.

Head Office: 717-1 Sayama, Yamaguchi City, Yamaguchi 754-0894, Japan

NUMBER OF FULL TIME EMPLOYEES: 15,915 (As of February 29, 2012)

Paid in Capital: 10,273 million yen

Number of Issued Shares: 106,073,656 (including holders of treasury stock)

Line of Business: Control and management of overall group activities as owner and

holding company.

Stores:



Japan: 849

Overseas: 275

Niche Marketing

Price range:

Demographic:

Age: 12 – 40 years old

Profession: University Students, Young Working Audlts, Business Man,

and Businesswomen

Psychographic:

People inclined with pop culture.

People who supports mainstream clohing

Uniqlo



Yamaguchi-based Fast Retailing's UNIQLO (a combination of the words unique and

clothing) store concept initially proved incredibly popular in Japan with the chain's 500+

stores in Japan seeing sales quadruple. The company has made basic staple fashion items

acceptable to a highly brand conscious consumer group and has been credited with, among

other things, 'turning fleece into fashion.'

The company has thrived in the new age of consumer caution in Japan as consumer

spending is limited in the recession (in Japan, UNIQLO is priced at approximately 30%

below The Gap). However, UNIQLO's basic range of well-made, affordable and fashionable

clothing has proved popular though less so in the last year.

UNIQLO's limited ranges of basic clothing are available in predominant colours are black,

navy, white, red and various shades of brown with no visible labels. Store design is based

on a minimalist, 'pile 'em high, sell' em cheap' concept. UNIQLO is capitalizing on the

fashion industries trend towards the post-logo phenomenon.

The company has also established a new business model in Japan through sourcing clothing

from China. All UNIQLO products are made under license in nearly 90 Chinese factories.

The company has virtually subverted the traditional Japanese retail business model by

retaining manufacturing, distributing, selling and marketing under one roof.

(http://www.chinabookshop.net/fast-retailing-uniqlo-company-profile-p-1152.html)

Products and Business:

http://www.chinabookshop.net/fast-retailing-uniqlo-company-profile-p-1152.html






Basic clothing is not usually considered as a

top priority in garment business. In 60 years

Uniqlo still sells mainstream simple shirts

and blouse that oppose in today’s trends.

Uniqlo’s parent company, Fast Retailing is

Japan’s biggest clothing company with sales

that reaches billions of dollars a year despite

of today’s recession. Fast Retailing has a

distinctive business approach. Zara and

H&M bring the latest fashions to the masses

quickly, ordering new lines many times a year. Fast Retailing, by contrast, sells only around

1,000 items, far fewer than its rivals, and keeps them on the shelves longer. “We don’t want

to chase after ‘fast -fashion’ trends,” explains Mr Yanai. This lets Fast Retailing strike lower-

priced, higher-volume deals with suppliers (most products cost $10-20) and makes

managing inventory a much simpler and cheaper affair.( http://www.economist.com/node/16436304)

Uniqlo makes up for the narrowness of its offering by selling the same item in many

colours: socks come in 50 hues at its flagship store in Tokyo. Such basics, the firm believes,

have the added benefit of appealing to a wider audience than the preppy Americana sold by

Gap or the faddish wares of Inditex and H&M.

With their innovative strategy Uniqlo revolutionize the clothing industries with their

simple yet affordable t-shirts, sock and jeans. Uniqlo offers from casual wear for men,

women, babies, and children. Its products primarily include fleece jackets, down jackets,polo shirts, footwear, home wear, and swimwear, as well as women’s wear, including bra

tops, jackets and coats, dresses, jeans and pants, skirts, sweaters and cardigans, blouses,

tunics, T-shirts, swim wear and home wear, and lingerie, as well as accessories, such as

bags and leather goods, shoes, scarves, and belts. Its basic clothing is in a limited range of

colour from black, navy, white, red and various shades of brown with no visible labels.

Uniqlo is a global apparel brand that does not dictate trends but allows individuals to

express themselves by what they wear. With that desire of self-expression, UNIQLO offers a

UT that is a Uniqlo T-shirt brand of PERSONAL EXPRESSION

UNIQLO collaborates with highly recognized names in the global pop culture in order to

create a wide range of designs that captures people's imagination and desire for self-

expression. Yet despite the international stature of the design partners, UT products are

priced affordably so that every Filipino can enjoy them. L. Ashley, Barbie, Hello Kitty,



CONCORD MUSIC GROUP, Metal Gear, and Gundam, are just some of the designs to choose

from. Kids, teens, yuppies and young at heart - there is definitely one UT for everyone.

Interior Design:



Uniqlo offers a spacious space, which makes

it easy customer selection. Its interior is

base on minimalist, 'pile 'em high, sell' em

cheap' concept. Their store front is bare inthe eyes of a consumer where you’ll feel

welcome with their ambiance that is bias to

everyone.

Colors and Lighting

The store colors should always suit the type of merchandise sold (J, Fernandez. 1997). In

Uniclo, their combination of plain white walls, mirrors and wooden flooring draws muchmore attention to their pastel colored products. Lighting is an important aspect in stores; it

gives mood and ambiance to a consumer where they will feel relaxed and comfortable.

Uniqlo offers a homey feeling because of it wide open space where you can feel free to buy

and fit their clothes and express who you are.

Security

The degree of security to be provided in ashop will depend on the value of goods.

Uniqlo offers a mid range clothing garments

to the industry, were they provide

fashionable, high quality, basic casual wear at

the lowest prices in the market. Their security

is not extensive enough but can protect its

goods. Every corner of their post has its own

CCTV Camera and mirrors that will insure their safety of their products. In their fitting

room there is system provided, were one clerk will assist a customer give them tag to know

how many garments she/he will fit. It’s a indication of a good service plus security. Their

six cashier is in the middle of store which you can easily see; it has touch of minimalism

using materials such as metal and wood.



“No label quality goods”

OVERVIEW



Company name: Ryohin Keikaku Co., Ltd

Established: June 1989

Company Information: MUJI, which started as a private brand of The Seiyu, Ltd. in

December 1980 with only 40 products, has grown and now offers more than 7,000

products. Ryohin Keikaku was spun off from Seiyu in 1989 and became a

manufacturer/retailer for the planning, development, production, distribution and sale of

MUJI products, which include diverse necessities such as clothes, household articles and

food.

Philosophy: The Company’s basic principle is to develop new simple products at

reasonable prices by making the best use of materials while considering environmental

issues.

Through the careful selection of materials, streamlining manufacturing processes and

simplifying our packaging, we have continually introduced high quality Muji brand

products onto the market, at lower than usual prices. Presently there are more than 5,000

Muji products sold in Japan. Muji's natural and simple design complements today’s

lifestyles perfectly.

Head Office: 4-26-3 Higashi-Ikebukuro, Toshima-ku, Tokyo, 170-8424

NUMBER OF FULL TIME EMPLOYEES: 5,197 (including 3,865 part-timers, at

end Feb. 2012)

Paid in Capital: ¥6,766,250,000 (at end Feb. 2012)

Major Business: Operation of exclusive stores of MUJI / product planning /

development / production / wholesale / retail

Stores:

Japan: Directly operated Stores: 256, outlets supplied: 116 (at end Feb. 2012)



Overseas: UK: 13, France: 8, Italy: 6, Germany: 5, Ireland: 1, Sweden: 7, Norway:

5, Spain: 5, Turkey: 2, Poland: 1, Portugal: 1, U.S.A.: 4, Hong Kong: 10, Singapore: 4, Korea:

11, China: 38, Taiwan: 23, Thailand: 10, Indonesia: 5, Philippine: 4

Total: 163 stores (at end Feb. 2012)

Niche Marketing

Price range:

Demographic:



and Businesswomen, Housewife

Psychographic:

Customers who hate supporting corporate logos

People who supports environmental friendly stance

Consumers who are in a strict budget but looking for a high quality

product.

History



The company name signals its policy -MUJI is short for Mujirushi Ryohin, which translates

to “no brand, good product”. It began in the early 1980s as a private/generic brand of the

Seiyu discount department store. The Mujirushi Ryōhin product range was developed to

offer cheap good quality products and was marketed using the slogan “Lower priced for a

reason.” Products were wrapped in clear cellophane, plain brown paper labels and red

writing. Mujirushi Ryōhin's drive to cut retail prices for consumers saw the company

cutting waste by for example selling U-shaped spaghetti, the left-over part that is cut off to

sell straight spaghetti.

In 1983, the first Mujirushi Ryōhin store opened. And in 1985 it started overseas

production and procurement, started to place direct factory orders in 1986, and in 1987

Muji started to develop material globally.

When the first London shop opened in the summer of 1991, at the back of Liberty's of

Regent Street, consumer response was instantaneous. Items sold too rapidly to be

immediately restocked from Japan. The next summer a second, bigger store followed and

Muji clothing featured a strong development in "one mile wear," meaning they were the

comfortable clothes worn at home, or within a mile radius, for leisure or for popping out to

the local shop. Traditional Japanese workwear inspired relaxed, deconstructed coordinates

in comfortable, natural fabrics.

In 1999, they started using the brand ‘MUJI’

Muji



Muji is a global retailing brand that hails from Japan with the motto: “lower priced for a

reason”. Its one of the strongest brands in the world, and has created a sub category like

Café Muji, Meal Muji, Muji Campsite, florist and home furnishing. The concept is Japanese;

its success has been international. Muji is proving a workable design formula for the 1990s

and well into the 2000s.

It’s all about simplicity, moderation, humility and self restraint, the Muji philosophy is to

deliver functional products that strive not to the best but “enough.” Enough does not mean

compromise and resignation but a feeling of satisfaction knowing that the product will

deliver what is needed but no more.

Muji dictates the look, regulates the price and ensures the reliability of each and every

product within the Muji range. The value of the Muji products is in its essence, which is why

they are never visibly branded.

Products and Business:



Over the last 20 years, Muji have developed a worldwide

following with a guiding philosophy that emphasizes

innovative and simple materials, processes, and

packaging. The resulting products are streamlined,

environmentally friendly, and beautiful in their

simplicity.” Muji is all about simplicity in daily life. Their

primary goal is to have a product that ensure the

consumer basic necessities. Their strategy is to sell

quality products at reasonable price. Clothes, household

goods, food, furniture’s and stationery are staples and the

emphasis is on necessity, not superfluity—Muji caters to

needs, not wants. The Muji concept is about lifestyle.

"Kanketsu," the belief in simplicity which forms the heart

of the Japanese art of living, guides the design and retail

of the products. Packaging is in simple brown paper bags,swing tags are made of recycled paper and clearly describe the product, in Japanese. The

shops are strictly utilitarian: each one is different, but most of the materials and objects

used in the construction are taken from local sources, such as scrap yards. Their product is

purely functional it lacks distinct graphic identity or code task. Like Haydn Sweterlitsch

(2009) said Muji is the "No Brand" brand, its agenda is to sell their products to a consumers

needs not wants.

Function defines design-and becomes essence with MUJI products. MUJI aspires to

modesty and plainness, the better to adapt and shape itself to the styles, preferences, and

practices of as wide a group of people as possible. This is the single most important reasonpeople embrace MUJI.

Its selling methods is categorize in an assisted service and self service. They have sales staff

at hand for providing general information, service and sales.

SELECTION OF MATERIALS



For MUJI the materials they use to make the products are of the

utmost importance; consequently, considerable attention is given to

their selection. They search worldwide for the most suitable raw

materials. It uses many industrial materials as well as recycling

unused materials where possible. The overriding selection criteria is

always quality. These activities underpin our ability to create low-

priced, high-quality products.

PACKAGING

When packaging products, MUJI seeks not to adorn them but rather to highlight their natural colours and shapes. For this

reason, we use bulk packaging and place products in plain,

uniform containers. Faithful to our philosophy of simplicity, this

approach is also in keeping with our policy of conserving

resources and reducing waste. Thus, all Muji products appear

on store shelves in simple packaging bearing only product-related information and a price

tag.

Interior Design



Muji interiors offers more of a Zen type, it’s all about clear

straight lines, open spaces with concealed storage and

minimal decoration. It Entrance boast wide space for

consumer to see what their selling. They h. ave specificgondola for each category of their product, and it much

more easier for the consumers see the goods. Many

commentators have describe Muji’s design style as having

mundanity, being “no-frill”, being “minimalist” and as “Bauhaus-style”, which reflect the

interior of the store.

Storage

Their cabinet and shelving systems is classed in medium to

heavy duty which carry all types of dry goods such as

books, household goods, hardware, stationary and

accessories. Muji uses track lighting and spotlight to

highlight their products. Counters are usually provided

with a glass top and with display shelves, but in Muji their

counter is in wooden top with display counter and it has a

space under the register pedestal can be used to store paper bags and stationary. Adjoining

the cash register it has a space allocated for packing and wrapping.



“British retailer operating under a department store format in the UK, Ireland

and Denmark, and franchise stores in other countries”



OVERVIEW

Company name: Debenhams Plc

Established: 1905

Company Information: Debenhams Plc is one of the United Kingdom's longest

continuously operating clothing and goods retailers. The company owns and operates

nearly 100 department stores, primarily in England. In the British market, Debenhams'

annual sales of more than £1.3 billion place it among the country's top five retailers.

Mission statement: Debenhams has a clear strategy to drive future profitability and

grow market share. This is being achieved by increasing our sales to our existing

customers, attracting new customers and moving into new markets. Debenhams is Britain'sFavourite department store group, with 108 stores in the UK and Republic of Ireland.

Head Office: 1 Welbeck St. London W1G 0AA, United Kingdom

NUMBER OF FULL TIME EMPLOYEES: 27,187 (As of 2011)

Revenue: £2,209.8 million (2011)

Operating Income: £183.7 million (2011).

Stores:

uk: 167

Overseas: 61

Niche Marketing



Price range:

Demographic:


Profession: University Students, Young Working Adults, Business Man, and

Businesswomen

Psychographic:

People who fond of the latest trends


Wedding Lovers

History



The first incarnation of what would later become known as Debenhams started up in 1778

as Flint & Clark, a London-based seller of clothing and other items. In 1813, William

Debenham became a partner and the corporate name changed to Clark and Debenham. The

first store outside London was opened in Cheltenham in 1818, an exact replica of the

Wigmore Street store. In the ensuing years the firm prospered from the Victorian fashion

for family mourning by which widows and other female relatives adhered to a strict code of

clothing and etiquette.

Clement Freebody invested in the firm in 1851 it was renamed Debenham & Freebody. As

well as its retail stores, a wholesale business was established selling cloth and other items

to dressmakers and other large retailers. Many acquisitions of retail, wholesale and

manufacturing businesses were undertaken in the remainder of the nineteenth century and

offices opened in South Africa, Australia, Canada and China.

In 1919, the business merged with Marshall & Snellgrove and in 1920 purchased

Knightsbridge retailer Harvey Nichols. Seven years later the involvement of the Debenham

family finally ended and the business became a public company for the first time in 1928.

By 1950, Debenhams was the largest department store group in the UK, owning 84

companies and 110 stores. It continued to grow and in 1966 central buying was introduced

for the first time.

From 1985 to 1998, Debenhams was part of the Burton Group. During that time the

business was repositioned with the introduction of exclusive merchandise – most notably

Designers at Debenhams which was launched in 1993 – and a significant increase in the

number of stores. In 1997 the first international franchise store opened in Bahrain.

Following demerger from the Burton Group, Debenhams was listed on the London Stock

Exchange until 2003 when it was acquired by Baroness Retail Ltd.

In September 2007, the Company acquired nine stores from Roches in the Republic of

Ireland. In November 2009, Debenhams acquired Magasin du Nord, the leading department

store chain in Denmark.

Business



Debenhams state that they are, Britain’s favourite department store (Debenhams website).

They operate approximately 108 stores across Great Britain and the Republic of Ireland. As

far as their international expansion is concerned, they lag behind their competitors. They

seem, in fact, to have concentrated their efforts, mostly in the domestic market. Currently,

they are present in 15 countries, except Britain, and their strategy for international growth

is through franchising only.

Debenhams’ product range includes their own brand as well as international brands.

Although, they haven’t really focused on international expansion, like their competitors,

they have been doing really well domestically. In fact, it seems they have created the right

product mix that appeals to the larger audience.

Debenhams is the favorite retail department chain in the United Kingdom for fashion &

home wares for the whole family - with over 100 Debenhams stores throughout the

country.

As well as developing and offering a diverse selection in their popular own brands each

Debenhams store also offers a wide collection of highly-respected designer fashion & home

wear including ranges by Coast, Jasper Conran, Jane Norman and John Rocha. As well as

popular UK brands Debenhams stores also offer over 500 internationally well-recognised

brands such as Denby, Le Creuset, Meyer, Playtex, Ben Sherman and Yves Saint Laurent.

Overall this mix of popular international & British designer, own label and exclusive brands

both complement & enhance Debenhams reputation for contemporary quality fashion and

furnishings.

Since launching in 2001 the Debenhams online website has expanded greatly to offer someof their additional services (some of which have received awards for their high standards)

such as their Debenhams wedding services which enable guests to gain access (either

online or in-store) to the bride & grooms gift wish list - reducing the possibility of awkward

duplications & unwanted presents on the day.

Debenhams Internet shopping is for a wonderful range of quality contemporary products

from the UK High St. where people can buy their good is just a click of a finger.

DISABILITY AWARENESS CAMPAIGN



In 2010 Debenhams became the first high street retailer to use disabled models in

campaign photography. Shannon Murray, who has been a wheelchair user since breaking

her neck in her teens, starred in campaign for the launch of new brand Principles by Ben de

Lisi. We are committed to using disabled models in future campaigns. (the location of

accessible entrances, passenger lift facilities, accessible washroom facilities, availability of

personal shopper services).

Target Market

They operate in the following segments: clothing; electricals; home & furniture. In addition,

they offer ‘wedding services’ and ‘online flowers orders and delivery’.

Products

Their product ranges include: womenswear; lingerie; meanswear; childrenswear; electrical

goods (televisions, fridges), furniture and houseware. They also offer wedding services; e.g.

they help you maintain a ‘wedding gift list’; through their website you can also order

flowers and have them delivered.

Accessories - watches, hats gloves and scarves, womens belts, fossil, principles.

Debenhams Sale - womens clothing, mens accessories, kids, cookshop, home accessories.

Electricals - cookers and microwaves, KitchenAid, washers and dryers, audio, small

electricals.

Flowers - sympathy flowers, seasonal flowers, with love, luxury bouquets, flower delivery.

Gift Ideas - gifts for her, audio gifts, mobile phones. health and beauty, flowers, handbags

and purses.

Home & Furniture - bath, kitchen, cabinets, rocha. john rocha, fitness and leisure.Kids - butterfly by matthew williamson, babbleboom, spiderman, umbro, older girls.

Lingerie - push up bras, DD-G sizes, basques and bodies, maidenform, splendour.

Mens - jumpers and sweatshirts, coats and jackets, trousers and shorts, jeff banks,

mantaray.

Weddings - wedding stationery, wedding guide, wedding services, wedding gift list.



Womens - Principles petite, Matthew Williamson, tailoring, Red Herring, Pearce ii fionda.

Competitions

Their competitors are: other department stores; high street shops; electrical goods shops

and furniture stores.

Interior design





UK’s number leading retailer with around 21 million customers visiting our stores each

week.

OVERVIEW

Company name: Marks and Spencer Group plc

Established: 1894



Company Information: Marks and Spencer p.l.c. is the largest retailer in the United

Kingdom, with nearly 300 company-owned Marks & Spencer (M&S) stores in its home

market. The stores sell clothing, footwear, gifts, home furnishings, and food, with many of

these items sold under M&S's private-label St Michael brand. The company also owns and

operates nearly 100 additional Marks & Spencer stores in Europe, Hong Kong, and Canada,and franchises 85 Marks & Spencer stores in Europe, the Far East, Australia, the Middle

East, the Bahamas, and Bermuda. Marks and Spencer also owns the Brooks Brothers chain

of men's clothing stores, which consists of more than 170 units in the United States and

Japan, and the 20-store, New Jersey-based Kings Super Markets grocery store chain. The

fast-growing Marks and Spencer Financial Services unit offers its customers credit cards,

personal loans, life insurance, and savings, investment, and pension plans.

Mission statement: Their mission statement is divided into three parts; their vision

which is to set a standard against which others are measured, the mission is to make

aspirational quality accessible to all and the value which is to attain a Quality value, service,innovation and trust.

Head Office: Waterside House, 35 North Wharf Road London, W2 1NW, United Kingdom

NUMBER OF FULL TIME EMPLOYEES: 76,250 (2010)

Revenue: £9,740.3 million (2011)

Operating Income: £836.9 million (2011)

Profit: £598.6 million (2011)

Stores:

Uk: 600+

Overseas: 200+

Niche Marketing

Price range:



Demographic:



and Businesswomen

Psychographic:

People inclined with pop culture.


Mark & Spencer

Marks & Spencer's unique retailing formula is proving successful in an increasing numberof markets around the world. Our strategy is to accelerate expansion overseas while

continuing to exploit the many opportunities for growth here in the U.K.

Mark & Spencer are one of the UK’s leading retailers, with over 21 million people visiting

our stores each week. It offer stylish, high quality, great value clothing and home products,

as well as outstanding quality foods, responsibly sourced from around 2,000 suppliers



globally. We employ over 78,000 people in the UK and abroad, and have over 700 UK

stores, plus an expanding international business.

They are the number one provider of womenswear and lingerie in the UK, and are rapidly

growing our market share in menswear, kidswear and home, due in part to our growing

online business. Overall, our clothing and homeware sales account for 49% of our business.The other 51% of our business is in food, where iy sell everything from fresh produce and

groceries, to partly-prepared meals and ready meals.

History

Marks & Spencer started life more than 125 years ago when the Jewish immigrant Michael

Marks came to the north of England. He arrived with little money and spoke poor English.

Beginning as a pedlar, he soon owned a market stall in Kirkgate Market in Leeds. He

classified everything by price, but quickly stopped selling more expensive items when the

penny section thrived.



Michael decided to look for a partner to help manage his growing business. He initially

approached Isaac Dewhirst, who had loaned money towards his original start up costs.

Isaac declined but recommended Tom Spencer – his senior cashier. Tom agreed, and on 28

September 1884 Marks & Spencer was born.

Tom Spencer invested £300 and brought considerable skills in administration andaccounts, which complemented Michael Marks’ flair for merchandise, selling and dealing

with people extremely well.

Marks & Spencer called their new stores “Penny Bazaars”, keeping the penny price slogan

and adding the words “Admission Free”. This was a successful marketing ploy, encouraging

customers to browse without any obligation to buy. Whilst this is the norm now, it was

unheard of then.

By 1900, Marks & Spencer had expanded to include 36 Penny Bazaars and 12 high street

stores.

The business philosophy that Marks and Sieff shared was associated with social change

even in years of economic depression. As Marks put it in 1936, "Goods and services once

regarded as luxuries have become conventional comforts and are now almost decreed

necessities. A fundamental change in people's habits has been brought about. Millions are

enjoying a substantially higher standard of living. To this substantial rise in the standard of

living our company claims to have made a definite contribution."

By 1974 there were 17 overseas stores--the first of them opened in Canada in 1972. A Paris

store was opened in 1975. Also in the early 1970s came the acquisition of three Canadianchains: Walker's clothing stores, which were eventually converted to Marks and Spencer

stores; D'Allaird's women's clothing stores; and Peoples general merchandise stores.

Between 1974 and 1977 exports tripled to more than £40 million and the company won

the Queen's Award for Export Achievement. It was deeply committed also to another

national achievement--supporting British producers whenever it could and encouraging

them to develop efficient new lines of business.

In 1999, online shopping was introduced to their website for customers to enjoy in the

comfort of their own home. The internet had just started to become known and more and

more people were staring to use it, so Marks and Spencer took this opportunity and set thisup at the correct time.

In 2000, M&S brought out their healthy ‘Count on us’ range, for the healthier people on

diets or who were just watching what they ate.

Their 1st ‘Simply food’ stores opened in Surbiton & Twickenham in 2001, selling nothing

but healthy food, no home furnishing or clothes like the normal stores.



They also launched ‘Per Una’ a brand of clothing specifically targeting the fashion-

conscious women. Shortly after in January 2001, ‘Blue Harbour’

Product and Business

Marks and Spencer's business activities are concentrated in UK retail, overseas

retail and financial services. Through its own product range and branding the Group offer

clothing, footwear, gifts, home furnishings and foods. Products are available through stores

and on-line.



Marks and Spencer Group plc engages in the retail sale of

food, homeware, and clothing products. It offers clothing

products, such as women’s, men’s, school, and kids wear;

shoes, slippers, accessories, bags, purses, jewelry, watches,

socks, tights, and summer essentials; and beauty products,

such as bath, body, hair care, make up, perfume, nails, and

skincare products, as well as men's and kids' toiletries, travel

and beauty accessories, and gifts. The company also provides

home and furniture products comprising bath linen and

accessories, bedding, curtains and blinds, cushions and

throws, domestic appliances, home accessories, kitchen and

dining, lighting, luggage, rugs, small appliances, and storage

products; and furniture products for living and dining rooms, bathrooms, kids, bedrooms,

office, kitchen, and conservatory and garden, as well as mattresses, divans, sofas, and

armchairs. In addition, it offers various TVs and accessories; computing and gamingproducts, iPad, tablets, e-readers, satellite navigation and GPS, and phones and accessories;

shavers and grooming products, and electric toothbrushes; domestic appliances, small

appliances, and sewing machines; audio and iPods; Blu-ray, DVD, and home theater

products; CDs, DVDs, and Blu-ray discs; digital photography; personal alarms; and

headphones.

Further, the company provides flowers and gifts that comprise books and DVDs,

flowers and plants, cards, and stationery products; and food and wine gifts, gift cards,

single bottle gifts, personalized cards, and wedding cakes, as well as offers procurement

and financial services. Marks and Spencer Group plc operates 731 owned and franchised

stores in the United Kingdom; and 387 owned and franchised stores in 43 territories in

Europe, the Middle East, and Asia, as well as sells its products through online and

telephone.

Packaging

Packaging sustainability is part of an encompassing agenda for the environment that

debuted as “Plan A” two years ago. Mark & Spencer uses an independent auditing company

to ensure that all its sustainability claims is accurate and true.

Mark & Spencer recognizes compostable materials as an emerging market, and it

supports their development by working with the materials in terms of technical





This blend of bioplastics is an alternative to plastic that works well with dry food products

such as biscuits and confectionery. It dissolves easily in water so we don't use it for any

products which contain moisture.

Interior Design





“American specialty retailer offering clothing, accessories and personal care

products for men, women, children and babies”.

OVERVIEW

Company name: Gap Inc.

Established: August 21, 1969

Company Information: The Gap, Inc. (Gap Inc.), incorporated in July 1969, is a global

specialty apparel company. Gap Inc. offers apparel, accessories, and personal care products

for men, women, children, and babies under the Gap, Old Navy, Banana Republic, Piperlime,

and Athleta brands. The Company operates in two segments: Stores, which includes the



operations of the retail stores for Gap, Old Navy, and Banana Republic, and Direct, which

includes the operations for its online brands, both domestic and international. It has

Company-operated stores in the United States, Canada, the United Kingdom, France,

Ireland, Japan, China, and Italy. It also has franchise agreements with unaffiliated

franchisees to operate Gap and Banana Republic stores throughout Asia, Australia, Eastern

Europe, Latin America, the Middle East, and Africa.

Mission and Vision: “Gap, Inc. is a brand-builder. We create emotional connections with

customers around the world through inspiring product design, unique store experiences,

and compelling marketing”

Head Office: 2 Folsom St. SAN FRANCISCO, CA . 94105

NUMBER OF FULL TIME EMPLOYEES: 132,000 (28 January 2012)

Revenue: $ 14.5 billion (FY 2011)

Net Income: $ 833 million (FY 2011)

Total Assets: $ 7.4 billion (FY 2011)

Divisions: Gap, Banana Republic, Old Navy, Piperlime, Athleta

Stores:

USA: 2,551

Overseas: 525

Niche Marketing

Price range:

Demographic:

Age: 6– 40 years old



Profession: University Students, Young Working Audlts, Business Man, and

Businesswomen

Psychographic:

People who likes corporate and casual.

People who supports mainstream clothing.

GAP INC.

The Gap, Inc. operates as a specialty apparel company. The company offers apparel,

accessories, and personal care products for men, women, children, and babies under the

Gap, Old Navy, Banana Republic, Piperlime, and Athleta brands. It also issues and redeems



gift cards through its brands. As of January 28, 2012, the company had 3,263 company-

operated and franchise stores in the United States, Canada, the United Kingdom, France,

Ireland, Japan, China, and Italy. Gap, Inc. remains the largest specialty apparel retailer in the

U.S., though it has recently been surpassed by the Spanish-based Inditex Group as the

world's largest apparel retailer

It also has franchise agreements with unaffiliated franchisees to operate Gap and

Banana Republic stores throughout Asia, Australia, eastern Europe, Latin America, the

Middle East, and Africa. Brands Gap: Gap is the company’s primary brand and an iconic

apparel brand in the marketplace. The brand stands for casual, American style – at

accessible price points. Assortments include well-designed apparel for men and women,

including denim, khakis, outerwear, tees, and accessories. In addition to designing its ownmerchandise, Gap offers limited ‘capsule’ collections in partnership with various fashion

industry’s designers and other third-party merchandise. Gap entered the children’s apparel

market with Gap Kids and baby Gap.

The company also offers Gap Body, which provides loungewear, sleepwear,

intimates, and active apparel for women. Gap products are available worldwide in its

specialty and outlet stores, online, and in franchise stores.

History

On August 21, 1969, Donald and Doris Fisher opened the first Gap store on

Ocean Avenue in San Francisco. Don Fisher said there was a simple idea



behind the store: "to make it easier to find a pair of jeans." The store's

merchandise consisted of Levi's and LPs. The Fishers had raised $63,000 to

open the store, and in one year, Gap's sales had reached $2 million. In 1970,

Gap opened its second store, in San Jose, California, and established its first

corporate headquarters in Burlingame, California, with just four employees.

Gap grew rapidly. By 1973, it had more than 25 stores, including areas outside

California—entering the East Coast market with a store in Voorhees, New

Jersey. In 1974, Gap began to sell private-label merchandise.

The company expanded into separates for men and women, and added

proprietary brands, throughout the 1970s; went public on NYSE, 1976; added

retail stores throughout the U.S. and abroad; purchased Banana Republic

chain, 1983; Gap Kids introduced, 1986; Baby Gap, 1989; Gap Shoes, 1993; Old

Navy Clothing Company launched, 1994; bath and body products introduced,

1994; Body Gap established, 1998; reached 2,600 stores and sales of $9

billion, 1999; flagship Paris store opened, 1999; flagship London store,

opened 2001; added sizing for larger women, 2001.

Product and Business

Gap Inc were synonym to Gap stores since it was the only segment in the company not

until Gap In bought Banana Republic as its second division to their clothing company. Gap

is a well known brand in casual apparel retail store. Gap is considered as the parent



member of Gap Inc, it was considered as the base for the success of the other segments,

including Old Navy, Banana Republic, and Piperlime. It offers a massive selections of

classically styled, high quality, casual apparel at moderate price points.

Gap Inc.’s products are also available to customers online in over 90 countries through the

Company-owned Websites and using a United Sates-based third party that provides

logistics and fulfillment services. Most of the products sold under the Company’s brand

names are designed by it and manufactured by independent sources. It also sells products

that are designed and manufactured by branded third parties. As of January 28, 2012, the

Company-operated stores aggregated approximately 37.2 million square feet. The

Company also issues and redeems gift cards through its brands. Gap, Banana Republic, and

Old Navy each has a private label credit card program and a co-branded credit cardprogram, through which frequent customers receive benefits. Private label and co-branded

credit cards are provided by a third-party financing company.

Gap

The Company’s flagship brand, Gap stands for casual, American style apparels. Assortments

include apparel for men and women, including denim, khakis, outerwear, tees, and

accessories. In addition to designing its own merchandise, Gap offers limited capsule

collections in partnership with designers and other third-party merchandise. It operates in

the children’s apparel market through GapKids and babyGap. GapBody offers loungewear,

sleepwear, intimates, and active apparel for women. Gap products are available globally in

its specialty and outlet stores, online, and in franchise stores.

MARKETING

Gap, which successfully marketed to young adults in the 1990s with classic khakis and

swing-dancing ads, is hoping that demographic will again buy into its brand. That may be a



mistake, according to Bloomberg, which pointed out that the 18-to-34 population is

weighed down by higher-than-average unemployment, student loan debt and concerns

about the economy. Most importantly, they're increasingly reluctant to shop, according to

researcher WSL Strategic Retail.

Gap has recently released ads depicting real residents in young, hip areas and started a

collaboration with popular fashion blogs in which bloggers display the retailers' colored

jeans and striped sweaters as examples of fashionable looks. However, analysts think it will

take more than clever ads to get the hipsters to spend their money.

The age group Gap is marketing to, 18- to 34-year-olds, is only drawn in by sales and

promotions," said Eric Beder, an analyst at Brean Murray Carret & Co. in New York. "Maybe

they want to be wired and fashion-driven, but they're not willing to pay for it.

Public Figures in Ad Campaigns

Gap frequently features public figures in its print and television advertisements. They have

featured over 308 celebrities of various stature in their campaigns. Their commercials

featuring songs such as "Lovely Day" remain some of the most successful and memorable

usages of television advertising in history.

INTERIOR DESIGN





“Banana Republic is an accessible-luxury brand that brings modern, soulful,

effortless style to men and women around the world.”

OVERVIEW

Company name: Banana Republic, LCC



Established: 1978

Company Information: Banana Republic, LLC engages in retail of apparel, shoes, and

accessories for men and women. The company provides a range of products, including

denim, khakis, t-shirts, fashion apparel, winter wear, shoes, bags, belts, accessories,

jewelry, intimate apparel, and personal care products for men, women, teens, and children.

The company also offers products through a Web site.

Company perspective: Banana Republic reflects an American sensibility with a

positive and optimistic viewpoint. The timeless style captures a modern interpretation of

classic fashion and its relaxed attitude expresses a comfortable and confident quality. The

adventurous spirit of the line is built from its heritage in travel and living a life full of

passion that is open to discovery.

Head Office: 2 Folsom St. San Francisco, CA 94105

NUMBER OF FULL TIME EMPLOYEES: 7800

Subsidiary company: Gap Inc.

Stores:

Overall: 610

Niche Marketing

Price range:

Demographic:



Age: 25-40 years old

Profession: Blue Collar jobs ,Business Man, and Businesswomen

Psychographic:

People who likes corporate and casual.

People who supports trendy fashion.

Banana republic

A subsidiary of The Gap, Inc. since 1983, Banana Republic Inc. "has long been to khaki what

Levi's was to denim," according to Mel Ziegler, who, along with his wife, Patricia, founded



the company in 1978. Part of a growing wave of national retailers, Banana Republic has, in

recent years, branched out to sell housewares, personal care items, footwear and dressy as

well as casual clothes and is one of The Gap's most successful ventures in the specialty

fashion market. Banana Republic's niche is with high-income, over-25, white-collar

professionals, 32 percent of whom have an annual household income of more than

$100,000. Another 22 percent of the company's customers earn at least $75,000, and yet

another 19 percent are in the $50,000 to $75,000 range.

Banana Republic has grown from a two-store wannabe safari outfitter to an empire in its

own right, though no pith hats or fake palm trees can be found now at its stores. Instead,

the well-known retailer of men's and women's mid-scale (not high-dollar, but far from

discount) casual and tailored apparel has a sprawling territory some 610 stores in NorthAmerican, Europe, and Asia, and a website, through which it distributes its well-put-

together look. It's also expanding in Latin America and the Middle East via franchise

agreements. Several Banana Republic Factory stores carry similar merchandise at lower

prices.

History



Mel and Patricia Ziegler founded the company in 1978. According to Mel, the idea for the store came

about in a very innocuous way. Mel wanted to replace his old and tattered military surplus jacket. It was

an impossible item to find, and after much searching Mel purchased a British Burma jacket in a second-

hand store. Patricia made some alterations to the jacket, creating a less-military look, and a more

comfortable, sensible garment. It wasn’t long before the Ziegler’s friends, quite taken with the look and

style of Mel’s jacket, gave the couple the impetus they needed to create Banana Republic in Mill Valley,

California.

Banana Republic, from 1978 to 1983, was one of the most successful outfitters of travel and safari

clothing. The company caught the eye of the then-struggling Gap, who purchased Banana Republic, and

immediately enjoyed a boon in sales.

The company owes it origins to Mel Ziegler's search for a replacement for his well-worn military surplus

jacket. Ziegler finally purchased a British Burma jacket in a Sydney "disposal" store, which his wife

altered to downplay the garment's military look and "play up its sensibility as a comfortable, utilitarian,

everyday garment," as stated in Banana Republic's historical documents. Family and friends admired the

jacket's look, prompting the couple to create and open the Banana Republic Travel and Safari Clothing

Company in Mill Valley, San Francisco.

From the start, Banana Republic sold a concept as well as clothing; the look was unique, and trade dress

identity strong. The company's original catalogues stood out for their ink and watercolor drawings of

flight jackets, photo-journalist's vests, paratrooper briefcases, and gurkha shorts--all of which were

accompanied by travelogue-type copy highlighting the theme of travel and adventure. All items were

constructed of natural fibers. As the premier outfitters of travel and safari wear from 1978-1983,

Banana Republic was a forerunner in the specialty fashion market which appealed to the 25-44 year old

crowd of young professionals.

By late 1983, when The Gap--under president Millard S. Drexler and chairman Donald G. Fisher & m

dashquired Banana Republic, there were five Banana Republic stores in California, and the company's

annual sales had grown to $10 million. The new subsidiary was an immediate boon to the then-

floundering Gap, which was struggling to broaden its market beyond a well-established teenage

customer base. Banana Republic experienced meteoric sales growth and rapid expansion for the next

three years, with sales per square foot peaking in 1986 at about $750, compared to an industry average

of about $235. New stores were opened whose interiors were designed to recreate the adventurous

setting of the outback. Bush planes hung from ceilings; thatched-roofed huts, jeeps and ersatz wild

animals were arranged on the display floor. Catalogue publications increased. The Zieglers stayed on as

president and vice president of the new Banana Republic subsidiary, with creative autonomy to run thecompany.

Products and business



Banana Republic is a global accessible luxury brand that delivers the best in city style.

Characterized by elevated design and luxurious fabrications, the Banana Republic lifestyle

collections include apparel, handbags, jewelry, fragrance and eyewear.

Banana Republic is committed to becoming a more environmentally-conscious brand. The

ideal of a clean planet is one we share with our customers and our community, which iswhy we're proud of our multi-action plan focused on reducing our environmental impact,

while still providing our customers with the same standard of high-quality, affordable

luxury we always have. Our business is dependent on our earth's limited natural resources,

so with a few changes — and your support — we're doing our part to conserve and protect

the environment. We understand that what's good for the earth is ultimately good for us

too.

Our environmental strategy is focused on greening three key areas: our packaging, our

stores, and our products. Specifically this means conserving energy, making smarter use of

raw materials, and offering organic or sustainable products whenever possible. By

sustainable, we mean products that are developed primarily from renewable resources in

ways that have less impact on the environment. Although we've already taken many steps

to become more eco-friendly, our green program is just getting started, and we plan to

grow it as much as we can.

Together, we can help to reduce our environmental impact and preserve our natural

resources, while running a business that's as good for the earth as it is for our customer —

one step at a time. After all, the ultimate luxury, and one we should all be able to afford, is a

healthy planet.

Banana Republic is committed to becoming a more environmentally-conscious brand. The

ideal of a clean planet is one we share with our customers and our community, which is



why we're proud of our multi-action plan focused on reducing our environmental impact,

while still providing our customers with the same standard of high-quality, affordable

luxury we always have. Our business is dependent on our earth's limited natural resources,

so with a few changes — and your support — we're doing our part to conserve and protect

the environment. We understand that what's good for the earth is ultimately good for us

too.

Our environmental strategy is focused on greening three key areas: our packaging, our

stores, and our products. Specifically this means conserving energy, making smarter use of

raw materials, and offering organic or sustainable products whenever possible. By

sustainable, we mean products that are developed primarily from renewable resources in

ways that have less impact on the environment. Although we've already taken many steps

to become more eco-friendly, our green program is just getting started, and we plan to

grow it as much as we can.

Together, we can help to reduce our environmental impact and preserve our natural

resources, while running a business that's as good for the earth as it is for our customer —

one step at a time. After all, the ultimate luxury, and one we should all be able to afford, is a

healthy planet.

Specialties

Banana Republic is an accessible luxury brand, offering high-quality apparel and

accessories collections for men and women.

Delivering elevated design and luxurious fabrications at approachable prices, Banana

Republic has been credited with helping make fashion more accessible. The brand offers

elevated essentials and sophisticated seasonal collections of accessories, shoes, personal

care products and intimate apparel. From work to casual occasions, Banana Republic offers

covetable, uncomplicated style.

Banana Republic at Oakbrook Center carries one of the widest selections including the

limited-edition Heritage collection for men and women and the largest petites collection in

the Chicago suburbs.



Visit us on Facebook for the most up to date information: Banana Republic - Oakbrook

Center.

History

Established in 1983

Gap Inc. acquired Banana Republic, a two-store, mostly catalog business, from Mel and

Patricia Ziegler in 1983. The stores were safari-themed and featured a Jeep and tropical

foliage. Following the acquisition by Gap Inc., the company began to re-brand as an

affordable luxury brand.

Today, Banana Republic product is sold across the world including Japan, UK, Canada. The

brand will soon be operating stores in Italy and China.

Meet the Manager: Banana R.

Collectively, the Leadership Team at Banana Republic - Oakbrook Center boasts over 30

years of experience with the Gap Inc. family. We believe in delivering a customer service

level that is above and beyond any other Banana Republic store, in an environment that is

inspiring and unique.

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