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Interactive Urban Screens
Alex Starr | Chiara Valerio | Daan Krijnen
Debriefing AssignerNgage Media
Stan Thijssen | Founder
Vision, strategy, goalsA lot of freedomNon-commercial content/flashy videos Create a long term interactionDifferent levels of interaction
Aim of the project1. create an interactive application for the screen on the City Theater2. improve the public space in the surroundings of the Leidseplein3. attract people to the screen
Problem definitionWe have a big screen placed on an important buidling in an important
area... what do we do now?
Individual roles
Explorer Analyst Chairman Team Executive Completer Innovator Expert Driver
RESEARCH METHOD
SCREEN AREA
LOCATION
VISITING THE AREApictures, video WORKERS’ INTERVIEW
videos, pictures, text
TARGET GROUPOVERVIEW
GENERAL REQUIREMENTStable, drawings, world cloud
IDEA GENERATIONbrainstorming or other techniques
FUTURE SCENARIOtext, storyboard
CONCEPTsketches, text
INTERACTIVE MAP
PEOPLE
TARGET GROUP
TECHNICAL DATAPERSONAdraw, pictures,
text
SCENARIOstoryboard,
text
DEMOGRAPHICRESEARCH
data visualisation
GUIDE LINES
WEB RESEARCHdelicious, moodboard
STATE OF ART
LITERATURE RESEARCH
SCREEN POSSIBILITIESnew moodboard
RESEARCH PHASE
CONCEPT PHASE
LEGEND
AREA OF RESEARCH
TECHNIQUEStools
Urban Space
CONTEXTIDEAS
USERSInteraction
TECHNOLOGIES
Taxis
Trams
Trees
Diversified public
Barleus GymnasiumTourists
Locals
Stores owners
Theater
AR
Data VisualisationUser Generated Content
Locative Media
Social Media
Web App
Mobile Device
Physical
Public Domain
Integration
History
Relation Men Technology
Virtual
Public Space
Artistic Medium
Cinema
Bycicle PathBuildingEnvironment
StreetPavement
Game
Grass
Rails
Canals
Commericial
Night vs DayHidden Culture
Placemaking
Modern city
Storytelling Interaction
Unifying
Local Identity
Affection
Directors
Dutch culture
Contradiction
Hidden culture
Fragmented space
Fragmented space
Results so far
Visit to the place
Meeting assigner
Mindmapping &Research projects
Interviews
Next steps
RESEARCH METHOD
SCREEN AREA
LOCATION
VISITING THE AREApictures, video WORKERS’ INTERVIEW
videos, pictures, text
TARGET GROUPOVERVIEW
GENERAL REQUIREMENTStable, drawings, world cloud
IDEA GENERATIONbrainstorming or other techniques
FUTURE SCENARIOtext, storyboard
CONCEPTsketches, text
INTERACTIVE MAP
PEOPLE
TARGET GROUP
TECHNICAL DATAPERSONAdraw, pictures,
text
SCENARIOstoryboard,
text
DEMOGRAPHICRESEARCH
data visualisation
GUIDE LINES
WEB RESEARCHdelicious, moodboard
STATE OF ART
LITERATURE RESEARCH
SCREEN POSSIBILITIESnew moodboard
RESEARCH PHASE
CONCEPT PHASE
LEGEND
AREA OF RESEARCH
TECHNIQUEStools
