Title

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I N T E R A C T I O N D E S I G N P O R T F O L I O

EDUCATIONUNIVERSITY OF CINCINNATI, DAAPBachelor of Science, Industrial DesignMinor | Information Technology Minor | EntrepreneurshipClass of 2020 GPA 3.8

I N T E R A C T I O N & E X P E R I E N C E D E S I G NS H E L B I H O W A R DSKILLS

TOOLS

Research Trend analysis, A/B testing, usability testing, task analysis and personas, competitive analysis, interviews and surveys, user journeys

Visual UI graphics, user flows, style guides, cross-platform designs, wireframes, mockups

Product 3D modelling, model shop, sketching

Adobe Illustrator, Photoshop, InDesign

Prototype Sketch, XD, InVision, Axure,Xcode

Motion Adobe After Effects, Cinema 4D

Development HTML5, CSS3, Javascript, Swift

Collaborate Git, JIRA, Confluence, Wordpress, Zeplin

3D Model Fusion, Solidworks, Keyshot

EXPERIENCEFOSSIL GROUP, INC | UX DESIGN INTERNSAN FRANCISCO, CA SUMMER 2018

LEADERSHIPGENERAL MOTORS | UX TEAM LEADCINCINNATI, OH SPRING 2018

CHAMBERLAIN GROUP, INC | UX DESIGN INTERNCHICAGO, IL FALL 2017

FOSSIL GROUP, INC | PRODUCT DESIGN INTERNDALLAS, TX SPRING 2017

EVOLVE PRODUCTIVITY | CO-FOUNDER & CEOCINCINNATI, OH 2016 - 2017

ENTREPRENEURSHIP CENTER | UI/UX DESIGNERCINCINNATI, OH SUMMER 2016

FREELANCE DESIGN | GRAPHIC DESIGNERREMOTE 2017 - PRESENT

BEARCAT LAUNCHPAD | PRESIDENTCINCINNATI, OH SUMMER 2016 - 2018

Cincinnati, OH319.470.8821

howardsb@mail.uc.edushelbihoward.com

Conducted research, A/B tested wireframes, and worked with engineers to implement nal designs onto pre-production rmware models.Assisted in de ning and testing the feature set for a new wearable platform and proprietary OS.

Led an intern team on the conceptual design and development of an autonomous cloud platform to optimize ef ciency and reduce cost between freight transportation and industrial facilities.Produced a functional prototype for executives that is now being developed and implemented under Chamberlain’s LiftMaster brand.

Created concepts for interactive dials and branded microapps for wearable technology.Presented concepts to Fossil and Kors executives.Dial concept was released to ladies digital watches in Spring 2018.

Secured and maintained client relationships, working with freelance marketing directors located in Cincinnati.Created brand identity, logos, guidelines, and advertising for startup fundraising in Cincinnati and the Bay Area.

Redesigned the center’s website architecture and graphics to improve student, faculty, and community users’ experiences.Sourced and currated educational information provided by the website.

Led an interdisciplinary team through the research, design, testing, and development of a cloud-based mobile platform for personal device productivity and management in corporate environments.Mentored by Fortune 100 executives and founders.

Conceptualized the future usability language of GM’s autonomous rideshare vehicles in 2035.Led a team of UX/systems students collaborating with psychology and transportation designers.Presented an interactive experience to GM executives.

Created internal and external funding channels,six months of educational programming, and four community events for student startup accelerator.Grew and managed a community mentorship network with 100+ members.

let’s chat

HELLOMy name is Shelbi Howard, fourth year at the

University of Cincinnati, DAAP and I am a

connector. I believe that great design lies at

the center of problem solving, technology innovat ion, and an entrepreneurial mindset. I want to design holistic

solutions with pixels and parts to help

create a more connected future.

About

WORKContents

This document is a preview of the work on my website,

Projects here include:User Experience Design

User Interface Design

Interaction Design

Motion Graphics

User Experience Research

Cl ick any page to go to s i te

shelbihoward.com

LMA

| AccessTM

UI / UX Case Study

An intelligent industrial management tool connectingfreight carriers to warehouse facilities with automated, dynamic freight scheduling and Internet of Things dock systems to reduce industry time and costs during the transfer of goods.

MK Dials

Michael Kors’ recently added smart watches to their watch brand, requiring MK to deliver interesting interactions in addition to their iconic style for their new technology market.

With code + motion, Kors can pair branded luxury with innovative technology trends to create a unique personal experience on its new connected watches.

Interaction + Motion Design

Wander

Roadtrips become more about the destination and less about the journey when our GPS dictates the same route every time we travel.

Wander provides a sense of discovery for the urban explorer by bringing personalization and social connection back into their travel experience.

User Interface Design

Snapchat

Snapchat(re)design

In Snapchat’s recent update, Snap, Inc. made seemingly uninformed decisions about the usability of their application.

User outrage was so widespread that Snap, Inc. lost over $400 million that quarter, and 1.2 million users came together to petition the company to change their redesign. Here, I will propose key improvements to Snap, Inc’s February 2018 usability model.

UX Design

Mindfulness

Bringing mental health into the mainstreamHealth and activity have always been core features of wearables, but what about the other half of your health?

As “whole health” trends have come to include both physical and mental health, I will explore market trends and opportunities in the wearable technology industry to add mental health tracking as a core wellness feature for wearables in a lifestyle market.

UX Research

Web link / Thanks

THANK YOUView the full projects at

shelbihoward.com

SHELBI HOWARDCincinnati, Ohio319.470.8821howardsb@mail.uc.edu