SEARCH ENGINE OPTIMIZATION (SEO)

Shelbi Staub 843XR Fall 2013

Search Engine Optimization (SEO)

‘Search Engine Optimisation (SEO) is the process of designing or making alterations to a website in such a way that the search engines can find and index the given website with greater ease, resulting in improved rankings” (Visser & Weideman, 2011, p. 7).

History of SEO

Brian Pinkerton – The WebCrawler Inventor “Brian Pinkerton created the 

WebCrawler in April 20, 1994 … It was the first of its kind, providing full-text search results”

Danny Sullivan – The Faithful Search Evangelist “Sullivan founded the 

Search Engine Watch in 1997, even before Google was founded 1998 as a company. He is also the founding editor of Search Engine Land”

Larry Page and Sergey Brin – The Google Guys “They developed a better system to

determine the relevance of a website using the number of pages and the authority of the pages that link to the original website. It then ranks the pages based on their score. ”

(Boateng, 2013, p.1)

How We (Librarians) Use SEO

VS

VSVS

SEO Evaluation

References

Search Engine Land (2008, December 29). What Is Search Engine Optimization / SEO. Retrieved September 5, 2013, from http://www.youtube.com/user/searchengineland/featured

Visser, E., & Weideman, M. (2011). An empirical study on website usability elements and how they affect search engine optimisation. South African Journal Of Information Management, 13(1), 7-15.

Boateng, D. B. (2013, August 7). Five key personalities who have contributed massively to seo. Retrieved from http://binarymeans.com/key-personalities-contributed-seo/