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2/14/2011
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INTEL® RETAIL EDGE PROGRAM
Intel® Retail Edge Program
A world-wide retail training program
Intel, the Intel logo, Intel Retail Edge Program, Intel Retail Edge Live, and Edge Rewards are
trademarks or registered trademarks of Intel Corporation or its subsidiaries in the U.S. and other
countries.
*Other names and brands may be claimed as the property of others.
INTEL® RETAIL EDGE PROGRAM
PURPOSE
• Established in 2002 with the mission of
being the world’s premier Retail Sales
Professional (RSP) Community and tech
training destination.
• Program Objectives
– Feed the minds
– Win the hearts
– Build Intel loyalty in the retail channel
• Activate RSPs to sell Intel® Core™
processors
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INTEL® RETAIL EDGE PROGRAM
PARTICIPATION AND REACH
• North America Participation in 2010
– 65+ participating retail chains
– 70,000+ RSPs registered
– 1,010,000 training completed
– 6,000+ RSPs in 36 markets participated in
live Intel training events
• Intel® Retail Edge Program is currently
localized into 21 languages, actively
growing throughout the US, Canada,
Europe, Middle East, Africa, and Latin
America. Asia expansion is underway.
INTEL® RETAIL EDGE PROGRAM
2011 GOALS
• 1.1 million training completions
• 20,000 active users per month
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INTEL® RETAIL EDGE PROGRAM
Benefits
INTEL® RETAIL EDGE PROGRAM
RSP BENEFITS
• Learning
– Keep up with the latest products and technologies from Intel and
its OEM partners – processors, platforms, and innovations.
• Tools
– Increase effectiveness in meeting customers’ needs and making
the sale.
• Community
– Stay current and connected through online forums, demos, cool
videos, and peer-to-peer interactions.
• Competition
– Engage in competition with coworkers and partner stores to win
cool prizes.
• Rewards
– Earn chips, win prizes.
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INTEL® RETAIL EDGE PROGRAM
WIN-WIN-WIN FOR INTEL
• Learn
– RSPs learn about Intel® products and
technologies and those of its OEM
partners.
• Earn
– The quest to earn Chips motivates RSPs to
learn and participate.
• Win
– RSPs win products from Intel and its OEM
partners.
Increased knowledge of and familiarity with Intel®-based
products and technologies translates to greater sales
effectiveness.
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INTEL® RETAIL EDGE PROGRAM
About the Program
Give us a piece of your mind. Get cool stuff in return.
Increased knowledge of and familiarity with Intel®-based products and
technologies translates to greater sales effectiveness
INTEL® RETAIL EDGE PROGRAM
NOW LIVE! INTEL® RETAIL EDGE PROGRAM 4.0
• The latest evolution expands learning,
enhances user experience, and engages
through multimedia, competition, and
incredible prizes.
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INTEL® RETAIL EDGE PROGRAM
WHAT’S NEW
• Enhanced Learning
– More frequent trainings
– Learning paths provide opportunities to
specialize and earn Badges
– Deep dive learning on key technologies
(late 2011)
• Personalized Communities
– Create your own network of co-workers
• Increased competition
– Foster engagement through store-wide
and intra-chain competition
– Track progress via site features such as
Leader Board
• New Mobile Apps
– Experience the Intel® Retail Edge
Program from your iPhone* or Android*
device
– Mobile apps provide quick and easy
access to sales tools such as Quick Hits
selling tips and the Glossary• Improved User Experience
– More frequent opportunities to earn Chips
– Easier navigation, better organized site
– New, exciting offerings in online store
INTEL® RETAIL EDGE PROGRAM
LEARNING
• Learning is fun and rewarding with online
courses on Intel® products and
technologies
– Multimedia
– Innovative
– Challenging
– Up-to-date
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INTEL® RETAIL EDGE PROGRAM
ARTICLES
• Articles that inform and challenge
thinking augment learning by exploring
topics in greater depth or by introducing
related information.
– Intel technology
– Intel partners
– Third party product reviews including the
latest from PC Magazine*
INTEL® RETAIL EDGE PROGRAM
SALES KITS
• Handy sales references and pocket-size
tools assist in the selling process and
ensure readiness to answer tough
customer questions.
– Product comparison
– Technology sales cards
– Comprehensive processor brochures
– Selling tips
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INTEL® RETAIL EDGE PROGRAM
INTEL® RETAIL EDGE LIVE!
• Intel® Retail Edge Live events
complement online training efforts with
local and regional face-to-face sessions
featuring demos, food, fun, prizes, and
members-only perks.
• Co-sponsored joint training events
allow Intel, retail chains, and partners to
communicate with RSPs about the latest
technologies.
• Exclusive movie premier events
combine live trainings with private
screenings of blockbuster movies.
INTEL® RETAIL EDGE PROGRAM
INTERACTIVE WEBCAST FEATURE
• Special member-only Intel® Retail Edge
Webcast events include Intel and OEM
product experts, industry gurus and
special guests.
• Interactive elements include live Q&A
plus unique features like Chip moments
throughout the webcast to keep RSPs
engaged.
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INTEL® RETAIL EDGE PROGRAM
COMMUNITY
• Intel® Retail Edge program promotes
peer learning through its social network
via peer-to-peer interaction. Direct
interaction with Intel is available
through the Blog and the lively
community forum Message Boards.
INTEL® RETAIL EDGE PROGRAM
MEMBERSHIP LEVELS
• A membership structure based on
loyalty programs recognizes RSPs for
their participation.
• Consistent participation is how RSPs
raise or maintain their membership
status.
• Membership levels help gauge RSPs’
preparedness as Intel brand advocates
and champions.
*Specific eligibility criteria apply.
*
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INTEL® RETAIL EDGE PROGRAM
REWARDS
• RSPs earn Chips for learning about Intel®
products and technologies.
• Chips qualify them forD
– Special membership status
– The Summer Deal and Holiday Deal purchase
programs
– Drawings
– Online store and auctions
• Intel works with partners to place products in
the purchase programs, drawings, and
online store.
INTEL® RETAIL EDGE PROGRAM
REWARDS REINFORCE LEARNING
• The Summer Deal and Holiday Deal
– Products with Intel® or partner technologies are made available to RSPsat a discounted price. This enables RSPsto get first-hand experience with the technologies.
• Drawings
– RSPs can redeem Chips for a chance to win valuable products that feature Intel® or partner technologies.
• Online Store and Auctions
– RSPs can redeem Chips for cool gear, including Bluetooth* speakers, DVDs, games, and apparel.
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INTEL® RETAIL EDGE PROGRAM
CALL TO ACTION
• Sign up now
– Go to www.intel.com/retailedge
• Set store goals for participation
• Encourage your RSPs to participate
Learn. Earn. Win.
INTEL® RETAIL EDGE PROGRAM
Thank you!
