CASE STUDYIntel® Core™ i7 vPro™ Processor Intel® Retail Client ManagerRetail

Realizing the Retail of Tomorrow at heidi.com

INOX Communication co-founded and manages the Retail of Tomorrow* project that has broughttogether a diverse array of skills and expertise, from architects to technology providers, to trans-form the shopping experience at Swiss fashion retailer heidi.com. At the heart of the project areIntel® technology-powered screens and digital signage that create an immersive, interactive ex-perience for heidi.com’s family of consumers.

Challenges• Virtual to physical. heidi.com wanted to extend its operations from an online shop to a newphysical store without losing any of the personalized interaction and social networking thatcharacterized its brand• A distinctive presence. INOX Communication wanted to develop a physical presence for heidi.comthat would stand out in a highly competitive retail sector and create a new standard of consumerexperience • Strong logistics. INOX Communication was looking for a repeatable solution that would helpretail clients control costs, improve data security, optimize inventory, enhance knowledge ofcustomer behaviors, and improve customer relationships

Solutions • Interactive digital signage. INOX Communication implemented interactive screens poweredby the Intel® Core™ i7 vPro™ processor for seamless delivery of high-quality graphics, video andonline commerce in-store• Intelligent retail solutions. INOX Communication developed software that incorporates Intel®Retail Client Manager (Intel® RCM) for smart and straightforward content and systems management,customer analytics and monetization opportunities

Impact • Internet of Things. The Retail of Tomorrow platform realizes and illustrates the potential ofthe Internet of Things for even great customer engagement and insights• New investment.Within a month of launching the new store, heidi.com attracted new investmentfor further expansion by creating new shopping opportunities and exciting in-store experiencesfor its customers • New business line. INOX Communication has developed a potentially very profitable new businessline that can deliver the omni-channel retail experience to a variety of forward thinking retailers

Collaborative platform led by INOX Communications deploys Intel® Core™ i7 vPro™ processor and Intel® RetailClient Manager to create an immersive, personalized retail experience

“With the Intel® Core® i7 vPro™processor, we were able to

deliver both the high-end per-formance and reliability thatare so essential to the successof the Retail of Tomorrow*

project. However, Intel® RetailClient Manager takes the per-formance to a whole new level.It helps create an personalized,immersive, but completely

flexible environment in whichall in-store media remains

fresh and engaging.”

Lats Kladny,Founder and CEO,

INOX Communication

A retail environment for the borndigital generationINOX Communication is a successful visualcommunications agency based in Neuchâtel inSwitzerland. For more than 16 years, the com-pany has developed visual identity, design,signage, branding, catalogues, advertising, In-ternet communications, and film for prestigiousclients in Switzerland’s watchmaking industryand other luxury market segments. Reinvention and renewal are essential in thecreative industries to keep ideas fresh and en-sure both clients and staff remain engaged withthe work. Recently, INOX Communication co-founded and took responsibility for managingthe Retail of Tomorrow platform for Swissfashion retailer heidi.com. Bringing togethera diverse array of skills and expertise, fromarchitects to technology providers, includingIntel, the Retail of Tomorrow platform is a com-plete package that is transforming the shoppingexperience for both heidi.com and for its familyof customers.

Envisioning the future of retailThe Retail of Tomorrow platform began as ameeting between Swiss online fashion retailerheidi.com and INOX Communication. heidi.comhad already developed a strong and success-ful brand that engaged with its family of cus-tomers through extensive use of interactivesocial media channels. heidi.com’s founderswanted to extend this relationship with its cus-tomers into a physical shopping environmentthat would offer an original combination ofdesign, practicality, and flexibility. Together, INOX Communication and heidi.complanned a store that would provide a seamlessextension with the visual and operational ele-ments of the brand's fresh fashion ethos. LatsKladny, founder and CEO of INOX Communi-cation, explains: “We developed a vision forheidi.com that would blend the best of virtualand physical retail. On one hand, shoppers wouldbe able touch garments, feel the quality of thefabrics and finishes, and try on items. On theother, they could browse the entire collection

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through interactive digital signage, make animmediate purchase, and remain engagedthrough social networks.” Equally importantly, INOX Communication wantedto retain the personal engagement with cus-tomers that had made heidi.com such a suc-cessful online brand. When shoppers visit theonline store, they are met with a personalizedgreeting and specially tailored offers. Kladnyand his team wanted to ensure that this veryinteractive element of the heidi.com brand wasreplicated in store. As he explains: “It not onlyenhances the emotional impact of the shoppingexperience and helps turn new shoppers intoloyal members of the heidi.com family, it alsohelps boost sales performance and market-place success.”

A collaborative solution The design for heidi.com’s flagship store is builtround a series of modular totems that can bearranged and rearranged in various configura-tions. The totems house interactive touchscreensfrom Samsung, another key participant in theRetail of Tomorrow project. As with a traditionalkiosk, customers can use the totems to accessfurther information about the store and its products,and registered customers can access heidi.com’scomplete inventory and view variations of in-store items on a virtual endless shelf. However, the totems go beyond traditional kioskdesign. The interactive digital displays offerexceptionally high-quality graphics and arecoupled with hardware-enhanced secure mobilepayment solutions enabled by near-field com-munications (NFC). Consumers can select andpay for purchases that can be delivered tothe store or a location of their choice. The totems also provide space to hang clothesand combine items and come equipped witha digital camera that turns the screen into amagic mirror. Customers can try on items andthen post photos to their own social networksand to heidi.com’s online channels.The technology also plays an essential role indeveloping a successful business model forheidi.com in today’s highly competitive retaillandscape. Kladny explains: “Our starting pointwas to create a seamless brand experience forthe consumer. But it also enables an efficientbusiness model with real-time links to customerrelationship management (CRM) and enterpriseresource planning (ERP) systems that enableheidi.com to continue building customer loy-alty, optimize inventory, control warehousingand logistics costs, and benefit from improvedcredit thanks to almost instant margins.”

Powering interactive digital signageThe full-size screens in each totem, activatedin the same way as a very large tablet, requireextensive processing power to deliver the seam-less experience at the heart of INOX Commu-nication’s vision for heidi.com. Each screen is powered by Intel Core i7 vProprocessors which, thanks to Intel® Hyper-Thread-ing Technology (Intel® HT Technology), offerboth the capacity and reliability to create a seam-less experience when viewing and interactingwith the highly visual media INOX Communi-cation designed for the heidi.com store. TheIntel Core i7 processors are enhanced by theIntel® vPro™ platform, which offers built-in se-curity and manageability features. These aide-commerce while ensuring that performanceis maintained even as the totems are movedaround the store – an essential feature of thetotem design and function in a retail environment.INOX Communication also developed software,R-Sol*, available on a software as a solution(SaaS) basis to power e-commerce from thetouchscreens. R-Sol is developed around IntelRCM, an intelligent, intuitive content manage-ment solution that enables heidi.com and itsstaff to easily deploy, manage, store, and con-trol the digital signage campaigns and onlinecontent. Because Intel RCM enables R-Sol toprovide feedback and analysis on consumerdemographics, the complete solution givesheidi.com even more data about its customerbase to help improve and refine its in-storeenvironment and promotions. Kladny says: “With the Intel Core i7 vPro proces-sor, we were able to deliver both the high-endperformance and reliability that are so essen-tial to the success of the Retail of Tomorrowproject. However, Intel Retail Client Managertakes the performance to a whole new level.It helps creative an personalized, immersive,but completely flexible environment in whichall in-store media remains fresh and engaging.”

Realising omni-channel retail The Retail of Tomorrow platform is also anexample of the Internet of Things in action.heidi.com has been able to push targeted pro-motions and incentives to customers’ mobiledevices as they pass or enter the store. As aresult, it has extended its customer base, whilecontinuing to build relationships with consumersand gain even more insight into user behaviorand demands. A month after the launch of its flagship store,heidi.com had already attracted additional in-terest from investors and was able to developplans for further expansion. For INOX, the Re-tail of Tomorrow platform is a key project for

Spotlight: Retail of Tomorrow platform A truly collaborative platform, the Retailof Tomorrow concept was developed tocreate an architecturally stylish, multi-channel shop suitable for heidi.com, a fa-shionable, urban streetwear online brand.Bringing together leading architectureand design with powerful technology, theresult is an immersive, interactive shoppingexperience that combines the personalizedsocial engagement of an online brand withthe attractions of a physical store and stock.

its digital department, which it believes will bean important source of revenue and creativeengagement in the future. Kladny says: “This is a customer cohort thatwas born digital. They don’t necessarily distin-guish between e-commerce and high-streetretail. The challenge for retailers is to movefrom advertising-driven points of interest,which has been the role of digital signage todate, to creating additional points of sale – whichis what we have developed for heidi.com. It isthe perfect illustration of the omni-channelshopping experience.” Joe Jensen, general manager of Intel's RetailSolutions Division, adds, “Intel’s retail solutionsare designed to help retailers tailor effective,unified and protected customer interactionsacross channels and touch points. The heidi.comstore exemplifies what can be achieved withembedded technologies and the immense po-tential of the Internet of Things. We’re delightedto be working with INOX Communication andheidi.com to power personalized and trustedexperiences that help shoppers explore, dreamand connect with the store – and with each other.”Kladny concludes: “We have taken this fromconcept to real business. This is a service thatcan be applied in any number of situations—for example, where a fully-fledged physical storewould not be adequate or where the physicalstore space is too limited to carry all productsin stock. Omni-channel will happen. The tech-nology is there: it just requires visionary re-tailers to spread the word.”More information on:www.inox.comwww.heidi.comwww.retailoftomorrow.com

Find the solution that’s right for your organi-zation. Contact your Intel representative, visitIntel’s Business Success Stories for IT Managers,or to learn more about Intel retail solutionsvisit intel.com/retailsolutions.

Blending the physical with the virtual to create a new retail experiencefor customers