8/2/2019 Integration of Corporate Communication

http://slidepdf.com/reader/full/integration-of-corporate-communication 1/5

Integration of Corporate

communication

Integration with Marketing

Integration with Finance

8/2/2019 Integration of Corporate Communication

http://slidepdf.com/reader/full/integration-of-corporate-communication 2/5

Integration with Marketing

• Integration of Corporate communication isnecessary with marketing communicationto support brand Communication through

various routes, such as Consumer publicrelations, Media endorsement,Sponsorships, and Events.

8/2/2019 Integration of Corporate Communication

http://slidepdf.com/reader/full/integration-of-corporate-communication 3/5

• Public relations is an inherent part ofintegrates marketing communication that

helps to achieve the desired goal in brandmanagement.

• Media Endorsements are Commonplace in

promoting brands.• Brand Promotion events are deemed to be

successful only when they are able to

draw Potential customer.

8/2/2019 Integration of Corporate Communication

http://slidepdf.com/reader/full/integration-of-corporate-communication 4/5

Corporate Social Responsibility(CSR)

• Mallen Baker refers to CSR as a “way

companies manage the business processto produce an overall positive impact on

society.” 

• CSR can be seen as a dynamic interactionbetween organizations and their

environment, with direct linkages tosustainability issues.

8/2/2019 Integration of Corporate Communication

http://slidepdf.com/reader/full/integration-of-corporate-communication 5/5

Some facts and figures…. 

• Tata Group gives 5.5% of net profits to health,education, Vocational training etc..

• ITC gives their 2% of net profits to agriculture

related development.• HUL gives 2% of net profits to Women

empowerment and Water management.

• Mahindra & Mahindra gives 1% net profit for

Rural education .• And there are many big leaders who contributes

some Percent of their net profit for CSR.