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Actions & Social MediaHow to Make Your Actions
Social Media Ready (and Some Other Best Practices)
Anne Dougherty and Salsa Labs, Inc.
What Is “Social Media?”• Social media is media designed to be disseminated
through social interaction, created using highly accessible and scalable publishing techniques.
• A category of sites that is based on user participation and user-generated content.
• Social media are primarily internet and mobile based tools for sharing and discussing information.
• Software tools that allow groups to generate content and engage in peer-to-peer conversations and exchange of content.
Anne Dougherty and Salsa Labs, Inc.
What Is “Social Media?”Social Media is Sharing
Anne Dougherty and Salsa Labs, Inc.
Social Media Platforms
Google Buzz
Anne Dougherty and Salsa Labs, Inc.
So how do I share my Salsa Actions?
Anne Dougherty and Salsa Labs, Inc.
Two (or Three) Basic Parts for Sharing Salsa Actions
1. Specialized Actions template
2. A bit of code that connects you to social media platforms.
3. (optional) Graphics for your chosen platforms.
Anne Dougherty and Salsa Labs, Inc.
Specialized Actions Template<?xml version="1.0"?>
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html xmlns="http://www.w3.org/1999/xhtml">
<head>
</head>
<body>
</body>
</html>
<title></title>
Anne Dougherty and Salsa Labs, Inc.
Specialized Actions Template<?xml version="1.0"?>
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html xmlns="http://www.w3.org/1999/xhtml">
<head>
</head>
<body>
</body>
</html>Anne Dougherty and Salsa Labs, Inc.
A bit of code that connects you to social media platforms
<a name="fb_share" type="box_count" href="http://www.facebook.com/sharer.php">Share</a><script src="http://static.ak.fbcdn.net/connect.php/js/FB.Share" type="text/javascript"></script>
Anne Dougherty and Salsa Labs, Inc.
A bit of code that connects you to social media platforms
<a href="http://twitter.com/home?status=Currently reading http://www.test.com/post-url" title="Click to share this post on Twitter"><img src=" http://www.hot-tomalefoundation.org/files/images/icons/ twitter_64.png" width="64" height="64" border="0" /></a>
Anne Dougherty and Salsa Labs, Inc.
A bit of code that connects you to social media platforms
Google Buzz
<a href="http://www.google.com/reader/link?url=[PASTE YOUR URL HERE]&title=[YOUR POST'S TITLE HERE]&snippet=[YOUR POST'S DESCRIPTION HERE]"><img src="http://www.somegroup.org/images/googlebuzz.png" width="51" height="61" alt="Google Buzz logo" border="0" /></a>
Anne Dougherty and Salsa Labs, Inc.
A bit of code that connects you to social media platforms
Anne Dougherty and Salsa Labs, Inc.
Sharing Services
A bit of code that connects you to social media platforms
Anne Dougherty and Salsa Labs, Inc.
Sharing Services
<span class="st_facebook_hcount" st_url="http://salsa.democracyinaction.org/o/####/p/dia/action/public/?action_KEY=####&tag=facebook.####"></span>
<script type="text/javascript" src="http://w.sharethis.com/button/buttons.js"></script><script type="text/javascript"> stLight.options({ publisher:'12345' });</script>
A bit of code that connects you to social media platforms
Anne Dougherty and Salsa Labs, Inc.
Sharing Services
<a class="addthis_button_facebook“ addthis:url="http://salsa.democracyinaction.org/o/2155/p/dia/action/public/?action_KEY=####&tag=facebook.####"><img src="images/facebook32.png" alt="Share to Facebook" /></a><script type="text/javascript" src="http://s7.addthis.com/js/250/addthis_widget.js#username=YOUR-ACCOUNT-ID"></script>
Graphics for your platforms
www.iconspedia.com
Anne Dougherty and Salsa Labs, Inc.
Other Actions Best PracticesAdd tagging to your action URLs
http://salsa.democracyinaction.org/o/####/p/dia/action/public/?action_KEY=####&tag=facebook.####
http://salsa.democracyinaction.org/o/####/p/dia/action/public/?action_KEY=####&tag=twitter.####
http://salsa.democracyinaction.org/o/####/p/dia/action/public/?action_KEY=####&tag=googlebuzz.####
Anne Dougherty and Salsa Labs, Inc.
Other Actions Best PracticesGive out of area supporters something else
to do
Anne Dougherty and Salsa Labs, Inc.
Other Actions Best PracticesGive out of area supporters something to
do
Anne Dougherty and Salsa Labs, Inc.
Other Actions Best PracticesUse the Tell-A-Friend (TAF)
Anne Dougherty and Salsa Labs, Inc.
Actions & Social MediaResources
Anne Dougherty and Salsa Labs, Inc.
www.iconspedia.com
wiki.developers.facebook.com/index.php/Facebook_Share
www.tweetmeme.com
Bit.ly
mashable.com/?s=social+media+sharing+articles
salsacommons.org
Actions & Social MediaContact Us
Anne Dougherty and Salsa Labs, Inc.
Salsa Labs, Inc.1700 Connecticut Ave NWSuite 403Washington DC 20009202.558.2807
Anne Dougherty
