Integrated Fish n Pultry Firm

8/2/2019 Integrated Fish n Pultry Firm

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Selecting the country

Bangladesh is a low lying riverine country located between the foothills of the Himalayasand the Indian Ocean. It is bound by India to the north, east and west, Myanmar to thesoutheast and by the Bay of Bengal to the south. The country is characterized by alluvial

plains which are dissected by numerous connecting rivers as well as streams and thecountry is vulnerable to both flood and drought. The land is devoted mainly to agriculturedue to its fertile alluvial soils. Hills rise only in Chittagong region of the extreme southeastand the northeastern region of Sylhet. The country is covered by lush vegetation withbamboo and palm forests mixed with monsoonal forests while the areas of the south arecovered with mangroves and hardwood forests.

Population:

Bangladesh is largely ethnically homogeneous. Indeed, its name derives from the Bengaliethno-linguistic group, which comprises 98% of the population. Bengalis, who alsopredominate in the West Bengal province of India, are one of the most populous ethnic

groups in the world. Variations in Bengali culture and language do exist of course. Thereare many dialects of Bengali spoken throughout the region. The dialect spoken by those inChittagong and Sylhet are particularly distinctive. In 2009 the population was estimated at156 million. Religiously, about 90% of Bangladeshis are Muslims and the remainder aremostly Hindus.

Education:

The educational system in Bangladesh is three-tiered and highly subsidized. Thegovernment of Bangladesh operates many schools in the primary, secondary, and highersecondary levels. It also subsidizes parts of the funding for many private schools. In thetertiary education sector, the government also funds more than 15 state universities throughthe University Grants Commission.
http://en.wikipedia.org/wiki/Bangladeshhttp://en.wikipedia.org/wiki/Ethnic_grouphttp://en.wikipedia.org/wiki/Bengali_peoplehttp://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Chittagonghttp://en.wikipedia.org/wiki/Sylhethttp://en.wikipedia.org/wiki/Muslimhttp://en.wikipedia.org/wiki/Hinduhttp://en.wikipedia.org/wiki/University_Grants_Commission_of_Bangladeshhttp://en.wikipedia.org/wiki/Bangladeshhttp://en.wikipedia.org/wiki/Ethnic_grouphttp://en.wikipedia.org/wiki/Bengali_peoplehttp://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Chittagonghttp://en.wikipedia.org/wiki/Sylhethttp://en.wikipedia.org/wiki/Muslimhttp://en.wikipedia.org/wiki/Hinduhttp://en.wikipedia.org/wiki/University_Grants_Commission_of_Bangladesh


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Primary (from grades 1 to 5), Secondary (from grades 6 to 10), Higher Secondary (fromgrades 11 to 12) and tertiary. The five years of lower secondary education concludes with aSecondary School Certificate (SSC) Examination. Students who pass this examinationproceed to two years of Higher Secondary or intermediate training, which culminate in aHigher Secondary Certificate (HSC) Examination. Education is mainly offered in Bangla,

but English is also commonly taught and used. A large number of Muslim families sendtheir children to attend part-time courses or even to pursue full-time religious education,which is imparted in Bangla and Arabic in madrasahs

Economy:

At April 2010, USA based ratings agency Standard & Poor's (S&P) awarded Bangladesha BB- for a long term in credit rating which is below India and well over Pakistan and SriLanka in South Asia. And, despite continuous domestic and international efforts to improveeconomic and demographic prospects, Bangladesh remains a developing nation. However,Bangladesh gradually decreased its dependency on foreign grant and loan from 85% (In1988) to 2% (In 2010) for its annual development budget. Its per capita income in 2010

was US$641 compared to the world average of $8,985. But, ifpurchasing power parity(PPP) is taken into account, Bangladesh's economy is the 44th largest in the world atUS$257 billion according to the IMF. The official currency is the Taka (Tk) divided into 100Poisha

Main Products of the country:Though Bangladesh is an agriculture based country but its product differs from its own

choice. These are:MAIN PRIMARY PRODUCTS: Cattle, Coal, Fish, Glass Sand, Jute, Limestone, Natural Gas,Peat, Rice, Salt, Sugar Cane, Tea, Timber, Tobacco, Wheat, White Clay.

MAJOR INDUSTRIES: Aluminum Works, Fertilizers, Fishing, Glass works, Jute Mining, Paperand Leather Processing, Shipyards, Sugar Refining, Tea, Textiles.

MAIN EXPORTS: Jute, Leather, Tea, Frozen Fish, Porcelain wares, Fertilizer, Cement, Textiles.

Selecting the Area

As the project need is to locate the business in the poorest region of the country. Afterdoing some research we have found that Mymensingh is one of the poorest regions ofBangladesh but technically sound to do any kind of firm business for its sound climate andtemperature and also vast availability of space to set up a business. More over the regionhas the lowest literacy rate and unemployment rate of the country. So, we have chosen

Mymensingh as our project region.
http://en.wikipedia.org/wiki/Arabic_languagehttp://en.wikipedia.org/wiki/Standard_%26_Poor'shttp://en.wikipedia.org/wiki/Credit_ratinghttp://en.wikipedia.org/wiki/Developing_nationhttp://en.wikipedia.org/wiki/Per_capita_incomehttp://en.wikipedia.org/wiki/Purchasing_power_parityhttp://en.wikipedia.org/wiki/List_of_countries_by_GDP_(PPP)http://en.wikipedia.org/wiki/Arabic_languagehttp://en.wikipedia.org/wiki/Standard_%26_Poor'shttp://en.wikipedia.org/wiki/Credit_ratinghttp://en.wikipedia.org/wiki/Developing_nationhttp://en.wikipedia.org/wiki/Per_capita_incomehttp://en.wikipedia.org/wiki/Purchasing_power_parityhttp://en.wikipedia.org/wiki/List_of_countries_by_GDP_(PPP)


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Fish and poultry Firm- Current condition in Bangladesh

It is a graduation from mere suppliers of shrimps to high-end processors, inspired by bestpractices in other countries. Continuous efforts have given the Bangladeshi shrimpexporters a new identity. They are now known as the processors of value-added shrimps.

They are no longer mere suppliers of raw materials for buyers. Today, a large volume ofshrimps and frozen fish, the countrys third biggest export earner, are exported in ready-to-cook or ready-to-eat forms, thanks to steps taken two decades ago. Based on that spirit, theChittagong-based Apex Foods began efforts to process shrimps in 1988 and set upmachines to make individually quick frozen (IQF) shrimps which give consumers scopeto cook the desired quantity instantly. The move to export shrimps in IQF form was meantto shift from the practice of exporting shrimps in frozen blocks. It reduced the hassles ofend consumers, who previously had to wait for the whole block to defrost before breakingfree the desired number of shrimps.

It is easily seen that Bangladesh fish export largely depend on shrimp. But we are going to

target other fishes to get the attention of the foreign investors and also of the government.

Starting the Project

My business is fish and poultry farming & business. It includes fish, chicken and crabs. My

business organizations name is Crossroads. Ltd. The business will be form near by the

Valuka in Mymensingh. It is about 20 km. away from the town. At first I will start my

business with $10000. Start up Employee may be 20.

Strategies to be concerned with:

*Whatneeds are I trying to fulfill?

*Whose needs are I trying to fulfill? In other words, who will be my customers?

*Why will customers buy from my business? Do I have a special edge, something thatdifferentiates us from my competition?

*How will I fulfill their needs? In other words, what products or service will I provide?

*How will I market to and reachprospective customers

What are the financial requirements of the business and how will I fulfill them? Here I

need to develop a financial projection for the business which shows, at a minimum, the

uses of funds


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Products to start

Here is our concern not only in fish firming but also increase the availability of the uniquefishes found in Bangladesh. The fishes are as follows:

1. Shrimp:

Its available in the market but only in case of export. We are going to try it availabledomestically.

2. Rui:

A quality full fish to export. It also have demand in the local market


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3. Ruhu:

Almost unavailable in the market. We are going to save it from its existence

4. Katla

Domestically available but not with elite quality. We will try to give the best quality ofit.


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4. Crab

Most available species in mymensingh. We will try to make its availability as our

advantage in business.

5. Chicken: There are two types of chicken 1. Deshi 2. Broylar

5.1 Deshi chicken:

5.2 Broylar chicken:


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Budget Allocation

Start-up Summary

At first I assume and determined the amount for starting my business is $10000 taka need

some land for My farming. I initially demonstrate the number of My labor is 20.

The start-up situation summary is briefly below:

Start-up Requirements: for 2 year

Start-up expenses: $

Land free

Hatchery $1000

Cage $500

Pond $1000Insurance $2500

Management $1000

Security $2500

Salary $1500

total $10000

Marketing and Distribution Strategy

Frozen meat products, deli food, chilled fish/seafood, chilled meat, canned meat,canned fish/seafood and frozen fish/seafood. Market, category and segment level

information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2011-2013) data. Category level company and brand share as

well as distribution share information. Review of the top two companies within themeat, fish and poultry market.


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Reasons to Purchase

1.Develop business strategies by understanding the quantitative trends within

the meat, fish and poultry market in Mymensingh

2.Design effective marketing and sales strategies by identifying key market

categories and segments

Conclusion

We think that we have a lot of natural resources unused in Bangladesh. If we canuse these efficiently we can develop in economically. In rural area we can establish anagro-based farm by which we can make efficient use of the unlimited rural resources. Thereare a lot of opportunities from the Govt. if we establish our business or company in therural area. For example- we can say that Tax Holliday or Tax Free Business. I found thatmany of countries are much-more established than Bangladesh, though they get Freedom inthe same time of our country. Because they established their own activities and by theirown business. So, its not to be mentioned but there are opportunities in Bangladesh. But weneed effective plan to make those opportunities in success.

Documents

Integrated Fish n Pultry Firm