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COMPLETING THE CIRCLE Insuring that our
message is heard!
When was the last time you said . . . I thought they understood that . . . I was sure we had their support ... I know they know why we’re doing this .
. .If they don’t get it . . .
It’s not their fault ... It’s yours!
Communications-The Soft Side of the Building Blocks
We know that leadership needs to “get it” before things happen.
We know that we need to build strong base elements to support economic growth.
We also know that we just can’t build the lower levels and be done.
Every project changes the conditions in the community and make us readjust our
building blocks.
It’s a Circle . . . and any break in the circle,halts our progress ...
and while I’m sure that all of us as Economic developers
understand this ...
Circles of Communication
Organizational
StateCommunity
How do we make sure that our boards, our local and our state
officials “get it” too?
Our challenge as economic developers is to make sure that
the right message is heard at the appropriate levels.
What is the message you are sending?
Is it the right one?
What are the Messages?
Organizational Target Audience
Board Investors
Messaging Who are we ? What do we do? What have we done?
(lately) What are we doing now and
why?
Community Target Audience
City Council County Government Community at Large
Messages What have we done for the community? Who has it helped? What effect did it have on our community? What is the next project and Why?
Regional or StatewideTarget Audiences
State and Federal Agencies (funders) State Legislators U.S. Senate and Congress
Messages What have we done and who has it
served? What effect has it had and how will this
continue to benefit constituents? What programs were important in
making this happen? What are our future opportunities?
(policy makers)
Why is Messaging Important?
Local Support – Only as good as your last hit!
Statewide Program Support Federal Support
We are only as good as the tools we have available!
Ways to Carry Your Message!
Person to person Media – newsletters etc. Website Presentations Success stories: yours, WEDA’s,
WBC’s…
Tools to help you with your story
Synchronist Surveys Regional Project Assessment System
(RPAS) First hand information – Your Story!
Synchronist Surveys Survey instrument designed to help answer:
What is the company’s value to the community? What is the growth potential of the company? Is the company at risk of downsizing or relocating? What is the company’s level of satisfaction with
the community Are there problems in the community that pose a
threat to businesses? Are there untapped opportunities that can be
leveraged?
Communicating your story
Regional Project Assessment System (RPAS) An estimate of the economic and
revenue impacts based on assumptions and present knowledge about future company operations.
Work with your WBC Regional Director. Minimum inputs
# Employees Annual Payroll Industry Type
Acme Anvil, LLCInputs Industry type: Fabricated Metals 16 jobs Annual payroll: $806,000 8,600 Square Feet shop/office building Annual lease: $36,000
Quick & Dirty Impacts Acme Anvil
21 direct, supplier and consumer jobs $982,908 in direct, supplier &
consumer income $29,113 local tax revenue $12,188 state tax revenue
Completing the Circle It is imperative for you to articulate
your successes! Identify those people – commissioners,
city council, legislators and program managers who need to hear about what your are doing!!
TELL THEM!!!!!
Blowing your horn isn’t bragging It’s insuring
your future!