Baena Graciá, Verónica. Instrumentos de marketing: decisiones sobre producto, precio, distribución, comunicación y marketing directo .: Editorial UOC, . p 2http://site.ebrary.com/id/10609233?ppg=2Copyright © Editorial UOC. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

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