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Inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. Company. Employees 11,000 full-time 60,000 part-time 7,400 workers globally. Stores 1987 17 stores 2010 17,000 stores Operation worldwide 55 countries Annual revenue - PowerPoint PPT Presentation
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Inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.
Company Employees 11,000 full-time 60,000 part-time 7,400 workers globally. Stores 1987 17 stores 2010 17,000 stores Operation worldwide 55 countries Annual revenue US$ 10.71 billion (FY 2010) HeadquarterSeattle, Washington, U.S.
PresidentHoward Schultz
1952 Born and raised in a Brooklyn, N.Y.
1971 He won a football Scholarship to
Northern Michigan University .
1975 Received his bachelor's degree in
Communications.
1979 He was a general manager for drip
coffee maker manufacture.
“I want to build a company with soul.”
“We aren’t in the coffee business, serving people.We are in the people business, serving coffee”.
1982 Director of Marketing of Starbucks
1985 Schultz started his own coffee shop named ‘Il Giornale‘.
1987 Mr. Schultz bought Starbucks
1987-2001 Starbucks’ Chief Executive
2008 Schultz regained his status as CEO of Starbucks .
Starbucks coffee Company’s Summary
Founded in Seattle 1971 Originally called S.C.T.S. Set up by three partners International Company
Starbucks’ logo
Primary Business & Services
• Roasted coffee beans
• Coffee & Tea
• Variety coffee flavors
• Different beverages
• Food items
• Coffee accessories
• Customer service
Successful Strategies• Customer satisfaction
• Product quality
• Excellent service
• Relaxed atmosphere
• Third place
• Word of mouth
• Accessible Wi-Fi
Marketingo Unconventional Approach• Target Marketo Unique publicityo Standardization• Quality coffee• Service • Selection for location
Purchase? Responsibility!• Sure
• Not only coffee itself
• Community
• Environment
• Ethical sourcing
• Wellness
• Diversity
Fact!o 2: Beano The origin of name
Starbucks