Insights_Online_Content_v1

Skytide Insight forOnline Content

Sample Reports & Results

By Tom Tortolani

VP Product Management

Skytide, Inc.

December, 2007

Skytide

1 Waters Park Drive

San Mateo, CA 94403

650.292.1900

www.skytide.com

Table of ContentsSkytide Overview 1

Skytide Reports for Online Content 2

Report 1: Overview of Traffi c KPIs 2

Report 2: Demographic Overview 3

Report 3: Geographic Overview 3

Report 4: Content Uptake Overview 4

Report 5: Content Uptake Drill-Down (Video Requests) 4

Report 6: Basket Analysis Overview 5

Report 7: Basket Analysis Drill-Down (Spanish Language) 5

Ad-Hoc Reporting 5

Flexible Reporting Options 5

Page 1

Skytide Insight for Online Content

Skytide Overview

The Skytide Analytical Platform presents a new way of processing data that makes it possible to merge together diverse, high volume data. Because Skytide connects directly to the data source, it eliminates the resource-intensive process of putting the data into a relational database structure before analysis and queries can be performed.

Skytide’s unique architecture makes it an easy, fast process to analyze and report on the extreme volumes of data generated by access and use of online content and applications, including such diverse formats as: transaction log fi les from Flash, Windows Media, and Real Media servers, HTTP, HTML, online transaction logos, and more.

At a high level the Skytide process follows these steps:

1. Skytide connects to each data source where it resides and pulls it into the Skytide engine on a continuous basis.

2. Data fl ows into pre-defi ned multi-dimensional “cubed” models.

3. Results from the analytical models are aggregated over time for trend and point-in-time analysis.

4. Reports are automatically generated through a wide range of presentation formats, including the Skytide Designer Interface, Corda web portal reports, CrystalReports, JasperSoft, and Excel.

5. Incremental updates are automatically performed, providing users near real-time reports.

6. Ad hoc queries and reports are easily created, allowing further drill-down or slicing through the aggregated data.

“Traditional Business Intelligence

solutions lack the ability to

deliver dynamic, real-time

information on very large

heterogeneous data sets. A new

generation of business analytics,

such as the Skytide Analytical

Platform, will allow companies

to bridge these high volumes

of structured and unstructured

data sets with speed and power

for on-the-fl y information

without the overhead of a data

warehouse.”

Dennis Drogseth, VP

Enterprise Management

Associates (EMA)

Figure 1: Skytide is a next generation analytical platform that performs analyis directly across multiple data types without requiring a relational database or warehouse.

Skytide Designer

Tabular & Pivot Views

Multi-dimensionalNavigation

Excel

Skytide SDK

CubesQueriesData

Connectors

VirtualDocuments

Skytide Server

XML RenderingXML Modeling

Engine

RDBMS HTML XML EmailIM/Chat Log Files

Presentation Formats

AnalyticalApps

ReportingTools

Portals

Sample Reports for Online Content Useage

The following reports are accessible via a web-based portal, and demonstrate the type of valuable insights Skytide can deliver about how users are accessing and using every type of online content. Skytide generates the reports based on the following nine different data sources, ranging from semi-structrued to structured:

• Customer Records from CRM Data base• Flash Live Logs• Flash On-Demand • HTTP• Quick time• Real Media• SC • Windows Media Live• Windows Media On-Demand

All results are continuously updated, providing internal and external customers fi nger-tip access to always-current information.

Report 1: Overview Traffi c KPIsReport Reveals: Traffi c generated by content type by time periods, and segements traffi c to uncover behaviour patterns by gender and age groups.

Traffi c for this time period shows a dramatic

spike on Thursday, and is made up mainly of Windows Live Media

access.

Analytics and Reporting for Online Content Page 2

.

Report 2: Demographic OverviewReport Reveals: Traffi c across content types segmented by gender and age, letting you know details of content usage.

Report 3: Geographic OverviewReport Reveals: Traffi c across content types segmented by gender and age, providing relevant details about content usage.

The report easily identifi es California as the most active in viewing content. Further

details pinpoint the San Francisco zip code of 94120 generating the most traffi c.

Thursday traffi c is predominently from a male

visitors and a majority are over 31 years old. .


.

Report 4: Content Uptake OverviewReport Reveals: Detailed analysis by type of content across time, gender age.

Report 5: Content Uptake Drill-Down (Video Requests)Report Reveals: More detailed understanding about video request patterns, such as most popular types of video requested, requestor demographics and geographic origination points for requests.

Content uptake shows that video is the only type of content requested every

day of the week, with Thursday being the peak

viewing time.

Action & Adventure, Comedy and Sci-Fi &

Fantasy are the top three types of video viewed.


.

Report 6: Basket Analysis OverviewReport Reveals: Provides comprehensive overview of most popular pages or groups of

Report 7: Basket Analysis Drill-Down (Spanish Language)Report Reveals: Drill-down from any basket analyis report bar gives granular details about what constitutes the traffi c.

This report quantifi es traffi c across “buckets” or groups of content pages

on an iTunes site. For this time period, the Spanish

language group of content is the most popular.

Detailed information is provided showing visits by

IP address for each time segment.


.

© 2007 Skytide, Inc. All rights reserved. Skytide and the Skytide logo are registered trademarks of Skytide, Inc. All other trademarks are the property of their respective owners.

Skytide, Inc.

1 Waters Park Drive Suite 160San Mateo, CA 94403

Phone: 1.650.292.1900

Fax: 1.650.312.1400

[email protected]

www.skytide.com

Sample Ad-Hoc ReportsThe Skytide Designer is a powerful, fl exible reporting interface that allows users to quickly create ad hoc reports for customized, granular views of the data. Ad Hoc reports are built through a drag-and-drop process. The query is saved and either connected to the reporting interface for continuous access, or it can be produced as an Excel or PDF format for instant distribution. The Skytide interface is fl exible and easy to navigate, making allowing users to drill-down into the data to discover new insights.

Flexible Reporting OptionsSkytide works with a wide range of presentation formats, including Corda (seen here), CrystalReports, JasperSoft, Excel and other custom programs. Additionally, all reports can be quickly generated as PDF fi le for easy distribution.

All reports can be continuously updated as new data is generated and brought into the Skytide analytical models. This provides your users with always-current information for smarter, more informed decisions and actions.

Put Skytide to Work for YouDiscover how the Skytide Analytical Platform can provide valuable insights about your online content usage. Contact us today at [email protected] or 650.292.1900.

About Skytide

Skytide delivers business analytical solutions that provide timely and unprecedented insight into the constantly changing environment in which today’s businesses operate. The XML-based Skytide Analytical Platform is the fi rst and only solution available today that can understand complex data from virtually any source, including unstructured data such as XML and HTML, delivering the visibility necessary to make critical business decisions. Skytide customers include Fortune 1000 companies across a wide range of market segments, including networking, fi nancial services, healthcare, utilities, manufacturing, and retail.

1 The XML Shockwave: What Every CEO Needs to Know about the Key Technology for the New

Economy (http://www.softwareag.com/xml/Books/xmlshockwave.htm)

The Skytide Designer makes it easy to create tabular reports and pivot table charts that combine multiple dimensions and measures.