Insights PortalPromote and share insights

Run an insights-driven business

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Promote and share insightsYour organization is filled with valuable knowledge from past research, but you just can’t find it. In fact, sometimes it’s even easier and faster to commission new work - so you end up wasting money buying knowledge you already own. An Insights Portal is a super easy way to find insights fast, so there’s no need to duplicate

projects. Ask a question and get the best answer, without opening and reading a single document. Effortlessly upload new results to build your knowledge asset. Then invest the time you’ve saved to shift gears from ‘market research’ to ‘marketing your research’ as a proactive advisor to the business.

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Stop wasting time hunting for answers

Transform research costs into a knowledge asset

Every research manager is responsible for a $100 million budget – that’s the value of the knowledge asset they use to generate insights from Synapse, our Market Logic portal.

Sébastien Lion, VP CMI Petcare Mars

The best researchers invest up to 10 hours searching for answers to questions the old-fashioned way. Inside your portal, the Market Logic® understands your business, and the meaning behind your question, to instantly deliver answers from all your data. There’s no need to waste time finding, reading and summarizing documents.

When past research is hard to find, it’s impossible to re-use. Market Logic’s search expirience means anyone can find and re-use valuable insights from the past. You can extend the shelf life of your research projects from one to three years or more, transforming your annual spend into a valuable knowledge asset.

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A beautifully designed user experience is just as important as software functionality and speed. That’s why we apply design thinking principles in a human-centered approach to software development, with detailed UX research. The result is Millennial Design™ – engaging software that reflects the mobile and social behavior of your growing millennial workforce, with exclusive personalized experiences for insights and business roles.

A user experience to engage your millennial workforce

The Market Logic® is a holistic knowledge graph that connects the dots across all your consumer and market data, by applying marketing best practices and your own taxonomy. This provides a unique foundation for advanced AI capabilities that deliver automated summaries and transcriptions, effortless content uploads and a personalized user experience.

segments

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Harness the power of AI with the Market Logic®

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Intelligent home

Search with content analyzer

A personalized, intelligent homepage with content updates from all your research sources and industry newsfeeds. AI algorithms learn to prioritize the information you like to read and need to know about. If you’re interested in specific types of content, instantly open a dedicated feed.

Get all the answers to your questions, not just hits to documents. Inside your portal, the Market Logic® understands your business, and the meaning behind your search question, to scope all the topics mentioned in the results.

Search with auto-summarizerSearch and see key findings from all results without opening and reading a single document. The Market Logic® understands your business to automatically extract takeaways inside each document in a summary window for your review. Any repetitions are deleted, and the most important aspects are selected so your summary is crisp and to the point.

Find your insights

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Notebook with collections

Video with auto-transcription

Upload with auto-tagging

Market Logic® connected data

Save and cluster collections of content on any topic of interest. Share the collections or selected items with relevant stakeholders. Use your notebook to create a personalized reading list.

Automatically transcribe videos so you can jump straight to where your topic is revealed. Then snip highlights to create a sizzle reel. Auto-translations present dialog in any language.

No more manual effort – let the machine do the hard work. Simply click to upload projects, reports, slide decks and videos to share with access permissions. The Market Logic® understands your business to automatically analyze content, detect language, classify research documents (briefing, stimulus, etc.), generate summaries and tag content with your taxonomy.

The Market Logic® is a holistic knowledge graph that connects the dots across all your consumer and market data. This provides a unique foundation for advanced AI capabilities that deliver instant answers, automated summaries and transcriptions, effortless content uploads and a personalized user experience.

Insight managers used to spend five hours a week hunting for answers to marketers’ questions from past research. Today, we simply search and get all the answers, in an instant.

Paul Bould, VP Global Marketing Insights, Abbott

Insights popularity trackingSee who is reading, sharing and liking your content. Identify popular and trending business questions and your most valuable content to scope opportunities for new research. Analyze usage across teams to understand where insights could be better used.

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Advise your business

Knowledge zonesPromote valuable knowledge and advise the business on categories, brands and strategic topics in engaging online magazines. Select a template, create a chapter outline, then drag and drop content. Add your narrative, publish and push to relevant user groups. Experts get alerts when new content enters the portal to update their zone; subscribers get alerts whenever content is updated.

Self-service newsAnyone can stay up-to-date with industry, competitor and market news dashboards. Simply define your topic of interest, trigger a search, and select the best results to get started. The Market Logic® uses AI to understand your business and learn what good results look like to cut through irrelevant noise, so you can read less and know more.

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News screening

Agency interface

Project calendar

Benchmark libraries

Let the machine automatically organize the mass of incoming news and published content in defined intelligence areas that meet your business needs. Then auto-publish, or manually review and select the best items to publish, based on expert opinions.

Equip your supplier agencies to securely upload completed projects without manual effort. Issue briefs and set delivery dates with notifications to monitor progress. AI algorithms automatically tag projects and documents with your taxonomy, ready to publish at your discretion.

Review your personal in-flight research projects or manage work in progress across your team. Analyze activities by any dimension: brand, category, supplier, researcher, topic, etc.

Empower your marketers and innovation teams to learn from experience. Organize past concept, product, pack, copy and claims tests in libraries. Each test is presented with creative, KPI scores and learnings, so users can browse and compare results to benefit from past successes and failures.

Market Logic’s PeopleWorld helps our insights managers shift gears from ‘market research’ to ‘marketing the research.’

Chet Henderson, VP CMI Personal Care, Unilever

News channelsMake sure your stakeholders see the news they need to see. Authorized experts can curate trustworthy newsfeeds with the latest research and push them to users’ homepages. Easily curate and publish email newsletters, too.

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Advance your data

Integrated reporting

Survey data analysis

Bring all your business reports and trackers together on one portal with custom research to understand what is happening (from the reports) and why (from custom research). Reports are organized to show business context and wave histories, with relevant dashboards (e.g. Tableau). Users can set alerts to get updates when new waves are published.

Data should not live in PowerPoints. Search for a question and get machine-aggregated single-response data from custom research projects and time series tracker data. Slice, dice, visualize and explore results without being a data scientist, to re-use existing surveys instead of commissioning another one.

Data onboardingEasily upload survey, time series, and cross-sectional data sets in common formats. Essential details like data type and variable labels are extracted when available for speedy onboarding. This ensures a smooth business user experience in data search when telling data-driven stories.

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Digital insights through open APIsInject digital insights from Market Logic into other business tools to ensure the right insights are always available. Easily integrate third party tools and data with a framework of managed APIs.

Market Logic’s AI search integrates answers from validated research with our social listening platforms. When a researcher asks “What do we know about purchase triggers” the portal understands the semantics, to search for different types of triggers.

Martin Egger, Senior Director, Data Strategy and Performance Management

Your Market Logic team will get you up and running in no time with a portal that showcases your brand and team identity, connects all your content and sources, and triggers awareness with an exciting launch campaign. Going forward, we’ll partner with you to continuously monitor usage and seek out opportunities to extend reach across your business.

Partners on a swift journey to success

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Market Logic portals store, protect and distribute valuable knowledge that drives differentiation in the marketplace, so data security is paramount. All data is encrypted at rest and in transit. We use web applications and enterprise-scale infrastructure firewalls. Certifications include SOC 2, SOC 3, ISO:27001 and ISO:9001

Protect your data

About Market Logic Market Logic helps the world‘s best brands to run insights-driven businesses. We do this with insights portals to share and promote knowledge, intelligence portals to analyze markets and competitors, and market insights platforms to generate insights from data and inject these in business processes. Our software is used to drive customer

www.marketlogicsoftware.cominfo@marketlogicsoftware.com

centricity in CPG, healthcare, retail, finance & insurance, telecom, travel and media sectors, where our clients collaborate with 600+ research agencies online. We employ 300+ software developers, data scientists and marketing professionals at regional headquarters in Berlin, Chicago, Pune and Singapore.

2019 © Market Logic AG. The information contained in these documents is confidential, privileged and only for the information of the intended recipient and may not be used, published or redistributed without the prior written consent of Market Logic Software AG, Franklinstraße 28, 10587 Berlin, VAT Nr. DE 249354497

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